Three years ago, The Sports Bra in Portland, Oregon, was the only sports bar in the United States dedicated to women’s sports. Now, it’s a franchise.
Today, backed by Alexis Ohanian’s 776 Foundation, The Sports Bra announced plans to open its first franchises in Boston, Indianapolis, Las Vegas, and St. Louis. Considering that there were only six bars across the country dedicated to women’s sports at the beginning of 2025, The Sports Bra is growing at the same pace as the corner of the industry it helped carve out, with nearly 30 women’s sports bars set to exist by the end of the year.
“The Sports Bra is more than just a place to watch the game—it’s a movement,” said Sports Bra founder and CEO Jenny Nguyen. “Our team spoke with hundreds of interested people about opening a franchise location, and we’ve met some incredible people along the way. These owner/operators are capable, enthusiastic, and deeply committed to The Bra’s mission.”
A chef and former college basketball player, Nguyen opened The Sports Bra in 2022 with a two-week Kickstarter campaign to build a place where underrepresented communities could come to watch under-televised sports. She built family recipes for ribs and wings into the menu and used spirits from women-owned breweries and distilleries to stock the taps and fuel cocktails like The GOAT and Title IX.
The bar made its first $1 million in less than a year, and an influx of fans brought partnerships with brands, including Clif Bar, Focus Features, The Athletic, and Nike.
For those who were looking, the demand for what The Sports Bra offered was always there. Last year, a report by research firm Bain & Company found that, when asked why people don’t engage with women’s sports as much as men’s, 40% blamed a lack of coverage. Another 30% said women’s sports were poorly marketed, while 27% said women’s sports broadcasts were too hard to find.








