Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

Motorsports

The state of AI in the sports industry

Published

4 months ago

on


Nearly three years after the public launch of ChatGPT catalyzed a groundswell of generative artificial intelligence adoption, levels of AI maturity within the sports industry vary widely.

Where most organizational leaders agree, however, is that reconciling this transformative and constantly evolving technology is a core business priority, particularly in investigating ways it can streamline operations. And this emphasis comes from the top down.

“One of [our five biggest company objectives] is master AI to boost efficiency and impact,” X Games CEO Jeremy Bloom recently told Sports Business Journal. “That is a leg on the stool, it’s not a peripheral goal or an afterthought.”

Internal efficiency-focused AI use cases are not always flashy, nor directly revenue generating. They run the gamut of areas such as segmenting fan data, drafting communications and employee onboarding, and are increasingly tapping agentic workflows, a class of artificial intelligence that is more autonomous — meaning minimal or no human intervention — and layered in its decision making than large language models, and can act on behalf of users.

The empirical benefits of AI in these contexts remain theoretical in some cases, but tech leaders center their efforts on increasing productivity and freeing understaffed departments to focus on big picture priorities, rather than mundane daily tasks.

Everyone is different

Enamored with the potential impact of AI on the sports industry, Josh Walker, co-founder and CEO of data firm Sports Innovation Lab, earlier this year launched a sports-focused AI education program called AI Advantage. With two of four planned sessions completed, the program has assembled hundreds of industry professionals — split evenly among teams/leagues, brands/agencies and media/technology companies, in Walker’s estimation — to learn more about AI and investigate potential use cases through presentations and product demos.

The biggest trend he has noticed with how sports teams and leagues are adopting AI?

“There is no pattern,” Walker said. “It would make perfect sense for the leagues to centralize the services that they are building for AI and roll it out to the teams. The teams never wait for that. You have some enterprising data science team or some enterprising CTO at the team level — they’re going to try stuff faster than the leagues do.”

Professional basketball is a hotbed of such enterprising teams.

The Cleveland Cavaliers, according to Michael Conley, the team’s executive vice president and chief information officer and president of Rock Entertainment Sports Network, began their generative AI discovery 3½ years ago. This started by consulting tech experts on the potential impact of generative AI and forming a cross-departmental generative AI committee. Eventually, they even transitioned one of their data quality analysts, Ben Levicki, into a full-time AI solutions architect, a first in the sports industry.

Cavs Rocket Arena
Ticket, food and beverage and retail data are among the areas the Cavaliers have deployed generative AI insights over the past 3 1/2 years. Cleveland Cavaliers

Since then, the Cavs have found success in initial use cases, such as building a semantic search function for the team’s basketball operations manual and a generative AI insights layer for their real-time ticket, food and beverage and retail data platform. At the direction of their C-suite, they are now focused on automating elements of their external communications, streamlining the processing of internal fan data and personalizing fan interaction.

During the NBA’s first Data Strategy Forum in July, the team presented the working prototype of a custom-built product that leverages a network of AI agents and fan information to distribute individualized emails to subscribers, down to details such as color scheme and emoji usage. After further testing using real fan profiles in September, the Cavs’ plan is for the product to be a part of email workflows by the start of the 2025-26 NBA season.

“Our goal is to be able to increase the amount of engagement that comes off a click action for those emails, to be able to eventually lead to better results down the funnel,” Conley said. “Is the messaging more effective, where we’re seeing greater open rates? Are we seeing greater engagement?”

Elsewhere, the Indiana Fever have seen potential in deploying AI agents (via Salesforce’s Agentforce platform) to comb through and segment internal fan data, which Joey Graziano, Pacers Sports & Entertainment executive vice president of strategy and new business ventures, said will help the team deliver personalized offers, content and experiences to fans and eventually be a resource for partners as well.

This is a massive potential use case in sports, given the multifaceted nature of fan data and ability for AI to scale the capabilities of understaffed data engineering departments.

“We are getting more sophisticated every day,” Graziano said. “And it’s not just the sophistication, it’s the speed and it’s the volume of segments you can create.”

The San Antonio Spurs, as a unique example, are using OpenAI to train models on previous years’ travel calendars (and other custom rules) to ingest the NBA’s overarching schedule and create deliverables such as team-specific master calendars, flight charters and email templates for outreach to preferred hotels and practice facilities on the road.

Human oversight is required, of course, but Charlie Kurian, the team’s director of business strategy and innovation, said tests have shown that first iterations of the deliverables can be produced in about 20 minutes, with the end-to-end, manual process of inputting information into Excel block-by-block distilled from three weeks to, at worst, one. He anticipates a version of the technology will aid the Spurs’ schedule-making as early as this season.

“This came directly from our CEO,” Kurian said. “[The message was], ‘Our people need to be focused on the higher ROI items. How do we use AI to deal with some of these tasks we’re bogged down with?’”

Culture matters

Kurian, at the head of the Spurs’ AI adoption effort, often says the first step of building a company’s “AI muscle” is enabling an AI-empowered workforce.

“We still believe we are very, very early on in the AI revolution. It’s hard to tell who is going to win, and what is going to stick,” Kurian said, comparing the current marketplace of competing AI platforms to the early days of social networking. “But what we can undoubtedly say is this technology will absolutely stick for the foreseeable future. [We’re] making sure we have invested in the most important thing we have — which is our people — so that, agnostic of what tool it comes to, we will still win.”

The team put this focus into action last year by piloting a generative AI learning program using ChatGPT, which has led to 90% of the 150 participants adopting the technology on a week-to-week basis, according to Kurian.

“We’ve crossed a threshold in people broadly using AI tools,” he said. “Now we’re doing discovery across every single department in our organization, understanding workflows, and, in the most positive way, blowing up the workflows to be able to integrate where AI can add value so that the real human beings can focus on the best use of their resources.”

Across its properties, TKO also is undertaking a hands-on approach to AI discovery and education, according to Alon Cohen, executive vice president of innovation. He and Melanie Hildebrandt, TKO and WME Group’s CIO, brought in an advanced prompt engineer for hands-on AI training with “natural early adopters” (e.g., TKO’s innovation and IT teams), and are now looking for other areas the technology can provide business value.

“The next version of almost every business application that we use has a heavy AI component to it,” Cohen said. “So, every team is identifying places where they think they can be successful, and when they go through their next upgrade cycle — or we consolidate to a new tool that’s also a good moment for an upgrade cycle — those tools become available.”

Jeremy Bloom X Games
X Games CEO Jeremy Bloom said the property’s employees are encouraged to spend 10% of their working hours experimenting with AI tools that could increase productivity. AP Images

X Games encourages its staff to dedicate 10% of their working hours to experiment with AI tools that could boost productivity, Bloom said. One particularly effective use case has been in training a model on droves of internal data to be a resource for new hires on everything from finding sales deck templates to signing up for benefits.

“The company that I founded before [joining X Games], we had 600 employees, so we had really big and built-out functions across all these specific areas,” Bloom said, referring to the software startup Integrate. “[At] X Games, we have like 30 full-time employees. Necessity is the mother of invention for us.”

Reason for optimism

Across virtually all corporate industries, there is palpable and understandable anxiety about the potential for AI to replace certain job functions.

Bloom, for one, noted that the AI startup he recently launched, Owl AI — which offers AI-powered competition judging, data processing and broadcast commentary capabilities, including for X Games — is leveraging AI agents for market research, effectively substituting for an internal team or expensive third-party consulting firm.

However, he views live sports as not just insulated from automation, but potentially a benefactor of it.

“AI is going to disrupt so many jobs and so many industries,” Bloom said. “But I think the tailwind for us, and for any sport, is humans are still going to want to watch humans play football, and not want to watch robots play football. I think that is a huge tailwind for X Games, for the NFL, for Major League Baseball, basketball. I think it’s one of the big reasons we’re seeing so much private equity want to get into sports.”



Link

11
Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Motorsports

Patrick Emerling Announces GOAT Power Bikes as First Partner for 2025 Season

Published

3 hours ago

on

December 18, 2025

By


MOORESVILLE, NC, January 17, 2025 – NASCAR Xfinity Series driver Patrick Emerling today announced he is partnering with GOAT Power Bikes for the The LiUNA! NASCAR Xfinity Series race at Las Vegas Motor Speedway on March 15, 2025.

“GOAT Power Bikes is thrilled to partner with Snow Belt MGMT to sponsor Patrick Emerling for the NASCAR Xfinity Series as the primary sponsor at Las Vegas Motor Speedway and as an associate sponsor for the 2025 season,” said GOAT Power Bikes owner Bryson Goodman. Patrick embodies the drive, precision, and passion that align perfectly with our brand values, and we’re excited to support him as he races to success this season. Together, we’re charging ahead, both on the track and beyond.”

Frequently described as “The Harley Davidson of E-Bike Brands,” GOAT Power Bikes leads the charge for building powerful, affordable, and reliable e-bikes that empower riders to conquer any terrain. GOAT’s base model bikes have a 48MPH top speed with a price point of under $2,800, making them the best bang for your buck for anything in its class.

Based in San Diego, California, GOAT Power Bikes are designed with cutting-edge technology and built for adventure. Whether navigating city streets, exploring rugged trails, or cruising along the coast, GOAT Power Bikes inspires riders to embrace the freedom of the open road and redefine their limits.

“I’m stoked to partner with GOAT,” said Emerling. “I love anything with a motor and grew up riding dirt bikes, so these e-bikes are perfect for me. I usually race on four wheels, but I’ll do it on two. GOAT’s e-bikes are incredible, and I can’t wait to introduce them to the NASCAR fanbase.”

GOAT is offering fans a 5% discount on purchases with code NASCAR.

Visit https://www.goatpowerbikes.com to see their full lineup of e-bikes.

Emerling will make an announcement on his full 2025 season plans shortly.

The LiUNA! NASCAR Xfinity Series Race (200 laps | 300 miles) is the fifth of 33 NASCAR Xfinity Series races on the 2025 schedule. Practice starts on Friday, March 14 at 3:05 p.m. immediately followed by qualifying. The field is set to take the green flag the next day at 1:30 p.m. with live coverage on The CW, the Performance Racing Network (Radio), and SiriusXM NASCAR Channel 90. All times are Eastern Standard Time.

For more information on Patrick Emerling, visit https://www.patrickemerlingracing.com or follow him on Facebook (https://www.facebook.com/PatrickEmerling07), X (https://twitter.com/PatrickEmerling) or Instagram (https://www.instagram.com/patrickemerling).

Source: Snow Belt MGMT





Link

1
Continue Reading

Motorsports

Denny Hamlin is looking for an apology from NASCAR Channel 90 after lawsuit settlement

Published

5 hours ago

on

December 18, 2025

By


“Animosity ends with accountability.”

23XI Racing and Front Row Motorsports recently settled their lawsuit against NASCAR. Post settlement, all teams will be offered to sign a new evergreen charter agreement. This will make charters permanent.

Charters are now franchises with teams sharing a portion of revenue. They also guarantee a starting position in every race for the 36 charter holders.

NASCAR lawsuit settled; Comments from both sides

Back in October 2024, Hamlin stated via X, “While censorship is a big topic in today’s media world, Channel 90 might be the poster child.”

He added, “An interview didn’t go the way they hoped after our attorney continued to state fact after fact even tho they tried their best to refute, they have since edited/deleted that interview off of their channels because the narrative doesn’t fit their beliefs. If that doesn’t convince you of the bias then nothing will.”

The settlement is a win for the sport as a whole. But, Denny Hamlin, co-owner of 23XI Racing is circling back…

Fast forward to 2025: Hamlin now expects an apology

Hamlin hasn’t forgotten about that moment from last year…

Hamlin asked Larry Mcreynolds on Tuesday, “Good morning. Now that the case is settled and the evidence is out will you or anyone on channel 90 be issuing an apology for what you all said about 23XI/FRM when the lawsuit was filed?”

“I believe it was ‘how dare them for trying to come in and change the sport. 23XI hasn’t been around long enough and FRM wasn’t good enough.’ Also how about ‘I dont know what their problem is, 13 other teams signed it.’ Just to name a few examples.”

“Well because I believe that once the actual facts and documents were released it was contradictory to the narrative that was being pushed. Larry is a very hard working analyst. Hopefully he took the time to analyze the situation post settlement and revise his thoughts.”

“Animosity ends with accountability.”

Dale Earnhardt Jr predicts a surge in the cost of NASCAR charters

Links

NASCAR | 23XI Racing | Front Row Motorsports



Link

3
Continue Reading

Motorsports

Liberty Scales Back Sponsorship of No. 24 for Second Straight Year

Published

5 hours ago

on

December 18, 2025

By


Liberty University (LibertyU), one of the founding partners of William Byron’s career in NASCAR, is significantly scaling back its sponsorship of the No. 24 Hendrick Motorsports Chevrolet for a second consecutive year.

The educational institution, along with Hendrick Motorsports, confirmed on Wednesday that it would be sponsoring the Chevrolet Camaro ZL1 of Byron in three NASCAR Cup Series events for the upcoming season — slashing in half the six-race program the school occupied in 2025.

This marks the second straight campaign that LibertyU has cut its primary sponsorship program for Byron in half, slashing its presence on the No. 24 Chevrolet to six races for 2025, after sponsoring 12 races in 2024.

Byron, the 2025 NASCAR Cup Series regular-season champion, will be carrying the colors of his long-time partner, LibertyU, at Watkins Glen International (May 10), Indianapolis Motor Speedway (July 26), and Martinsville Speedway (November 1).

Liberty University has been a major sponsorship partner of William Byron for more than a decade, adorning his racecars as he climbed through the ranks of Late Models, the NASCAR K&N Pro Series East, ARCA Menards Series, NASCAR Craftsman Truck Series, NASCAR O’Reilly Auto Parts Series, and into the NASCAR Cup Series with Hendrick Motorsports, the winningest team in the history of the sport.

In his eight seasons competing full-time in the NASCAR Cup Series, William Byron has been to Victory Lane 16 times — thrice with Liberty University on board the No. 24 Chevrolet (Daytona 2020, Atlanta 2022, Texas 2023).

Between the NASCAR O’Reilly Auto Parts Series, NASCAR Craftsman Truck Series, and K&N Pro Series East (now ARCA Menards Series East), Byron has been to Victory Lane a total of 13 times with Liberty University serving as the primary sponsor of his racecar.

The 28-year-old driver has proven himself as a perennial championship contender in the NASCAR Cup Series, putting his No. 24 Hendrick Motorsports team into the Championship 4 in each of the last three seasons. Byron has three four top-six points finishes and five top-10 points finishes.

In addition to the three-race sponsorship for Liberty University on the No. 24 Chevrolet in 2026, William Byron will also have backing from Raptor Coatings, Valvoline, Anduril, All-Pro Auto Reconditioning, Phorm Energy, Cincinnati Inc, and Z by HP.





Link

1
Continue Reading

Motorsports

How F1-Themed Slots Appeal to Racing Fans

Published

5 hours ago

on

December 18, 2025

By


Formula 1 runs deeper than just Sundays at the track. For plenty of fans, the sport’s rush, fast laps, razor-edge gambles, and glitz pour into other pastimes. Lately, digital casinos have jumped in, and now F1-inspired slots are everywhere. The quick-fire spins feel like speeding laps.

Flashing car symbols, turbo bonuses, the roar of imaginary engines, developers lace it all together, aiming right at racing die-hards who want a taste of race day off the asphalt. If you ask Car Throttle, close to 40% of racing lovers say these immersive F1 themes actually make them more likely to play. Marrying speed and stakes has carved out its place among motorsport’s most passionate.

F1 Emotion Meets Slot Mechanics

Rush. Heart-thumping risk. A winner or a wipeout in seconds. Formula 1 delivers that, but so do the best slot games. A spin around the reels almost echoes a grand prix lap: anticipation, a jolt of hope, abrupt wins or letdowns. Pro Hockey News notes how F1 fans gravitate to games that channel motorsport chaos.

Suddenly, a slot’s win feels like a daring overtake, a crushing loss like a blown engine. None of it happens accidentally; game designers ramp up volatility to mirror F1’s on-the-edge energy. Most F1 slots set their risk high, reflecting not just the pace but the unpredictability that racing fans are hooked on. Every spin cranks up the tension, serving up a fresh slice of that high-stakes drama familiar from the grid.

Immersive Racing Design Attracts New Players

Design teams aren’t subtle; their aim is instant recognition. Online slots featuring stylized cars, helmets, or racetrack symbols aim for instant recognition. They drop players onto circuits that look suspiciously like Monaco, toss them bonus pit stop rounds, and dress up the audio in engines and cheers, like you’re trackside, but with a mouse click. Monaco backdrops. Helmets gleaming. Crowds roaring.

Even “Nitro Boost” or “Race Spin” features boost the fever, reminding fans of sudden on-track drama. F1 fans, spotting these cues, grasp the theme quickly. Now, entering the world of online slots doesn’t feel alien, especially next to games with no familiar landmarks. For those who already live for Sundays, stepping into the F1 slot lane is way less daunting than facing roulette wheels or endless columns of numbers.

Bonus Rounds Channel Race Strategy

What makes F1 slots stand out isn’t just the paintwork or the sound; they don’t just look and sound like racing; they play that way, too. Bonus rounds become mini-races. Maybe you’re asked to pick a car for a jackpot “shootout.” Possibly you gamble for multipliers, risking it all for a bigger score.

Car Throttle points out that strategic rounds, think “Pit Stops,” force you to make real choices under pressure. Some rounds crank up the risk for massive rewards, tossing in wild cards like a “Final Lap” boost. The structure starts to feel eerily familiar. It’s F1, but with every bet, the drama of the final corner is only ever one spin away.

Glamour, Volatility, and Tech Innovation

Race day glitz, velvet ropes, fancy paddocks, and champagne sprays, those luxury notes slip easily into the casino vibe. F1 slot promos often push that angle: big jackpots, slick graphics, Monaco’s neon glow. Pro Hockey News draws the parallel, Monaco as racing’s crown jewel and a gambling mecca.

Developers now push things further; new AR and VR game versions park you right on the circuit, put dashboards in your hands, and let you wander pit lane. This seems just the start. The next chapter for F1 slots is even more immersive, meant to hold fans in the fast lane well past the checkered flag.

Responsible Play for Racing Enthusiasts

All that excitement can cloud judgment. It’s easy to keep pressing for just one more spin, especially when racing thrills blend with betting. Setting limits and seeing slots strictly as a way to unwind matters. There are plenty of tools and agencies offering support if it gets overwhelming. Stay aware, and remember, the real victory is making sure the fun never slips out of control.



Link

2
Continue Reading

Motorsports

$2.3 Trillion Giant Makes Stunning NASCAR Power Play With Chase Elliott for 2026

Published

7 hours ago

on

December 18, 2025

By


The most popular driver in NASCAR is about to carry the colors of the most powerful streamer on the planet in a bold new way. For three races in the 2026 season, Amazon Prime Video will sponsor Chase Elliot, flashing a new color scheme for his car.

Elliott’s No. 9 Hendrick Motorsports Chevrolet will unveil a dramatically revised paint scheme for the 2026 season, a visual declaration of Amazon Prime Video’s deepening and aggressive stake in the sport’s future.

Which Races Will Chase Elliott Run With the Amazon Prime Livery in 2026?

Elliott is about to get a new color scheme for his car as Amazon Prime Video is sponsoring Chase Elliot for three races in the 2026 season. We will see the Amazon Prime Video on Elliott’s car next year at the Talladega, Texas, and the Dover All-Star Race.

The 2026 design shifts away from the brighter blues of the 2025 car, opting for darker, more aggressive tones. Added black accents and stronger contrast to give it a sharper, more authoritative look on track. The update deliberately distances the car from other blue-hued competitors, ensuring the $2.3 trillion tech behemoth’s rolling billboard stands utterly alone.

Amazon joined Hendrick Motorsports as a primary sponsor for Chase Elliott starting in 2025. It also became the sport’s first direct-to-consumer media partner this year. Holding roles as a team sponsor and a broadcaster at the same time raised eyebrows in the NASCAR community.

This time, on-car promotions directly precede Prime Video’s second season of broadcasting five exclusive Cup Series races, which begin with the Coca-Cola 600 on May 24. For 2026, Prime Video will again serve as a primary sponsor for Elliott in three select races, continuing a partnership that runs firmly through 2027.

The No. 9 car will first wear the updated livery at Talladega Superspeedway in late April, then at Texas Motor Speedway, with a final primary appearance at the All-Star Race at Dover Motor Speedway in mid-May.

MORE: Chase Elliott’s Long-Ignored Warning Forces NASCAR To Reconsider the Next Gen Car

Prime’s broadcast schedule also features the Cracker Barrel 400 at Nashville Superspeedway on May 31, the FireKeepers Casino 400 at Michigan International Speedway on June 7, and the NASCAR Cup Series race at Pocono Raceway on June 14.

Prime Video first sponsored Chase Elliott in 2025 for races at Talladega and Kansas Speedway. Like last year, these races kick off Prime Video’s five-race stretch of NASCAR Cup Series broadcasts.

The Prime broadcast schedule wraps up with the Anduril 250 during NASCAR San Diego Weekend on June 21. The event brings all three of NASCAR’s national series to Naval Base Coronado, where the drivers will tackle a unique 16-turn, 3.4-mile street circuit.





Link

3
Continue Reading

Motorsports

Ironton Auto Body Challenge Set For Indoor Auto Racing

Published

9 hours ago

on

December 18, 2025

By


ALLENTOWN, Pa. — When the Indoor Auto Racing Series returns to the PPL Center on January 9-10 for the ninth annual Ironton Global Allentown Indoor Races, TQ Midget drivers will once again have a chance to capture the $10,000 Ironton Auto Body Challenge by sweeping the weekend and winning both features.

In 2024, young driver Tanner VanDoren and Ryan Flores split the TQ Midget mains on the tenth-mile concrete oval. Flores won the Friday opener in 2025, but finished second Saturday to Andy Jankowiak. Although both enjoyed a successful weekend, the $10,000 sweep slipped away in Allentown.

Three weeks later, Flores got a second chance at the Ironton Auto Body bonus and redeemed himself by winning the series finale NAPA Auto Parts Gambler’s Classic inside Atlantic City’s Boardwalk Hall.

Thanks to renewed support from Ironton Auto Body, the possibility of a $10,000 weekend inside the PPL Center returns for a third straight year. To complete the challenge, Friday’s winner will be offered a guaranteed starting spot in Saturday’s main event — with one caveat: they must start 10th.

As a bonus for accepting the challenge, Friday’s winner will receive $1,000. Should they advance from 10th and win again on Saturday, another $4,000 bonus will be awarded. Combining the $5,000 in bonus money with Saturday’s purse will bring their total to $10,000.

If the weekend sweep isn’t accomplished, Ironton Auto Body will once again roll over a portion of the challenge to the Atlantic City Indoor Race.

With his victory in last year’s NAPA Gambler’s Classic, Flores collected $10,000, including Ironton Auto Body Challenge bonus money as well as support from the AC Sports Commission and Visit Atlantic City.

The headline TQ Midget division will be joined by Slingshots and Champ Karts, with full programs and feature events for all three classes.

 



Link

3
Continue Reading

Most Viewed Posts

Trending