The ultimate guide for startups in 2025

A strong performance alone is not enough. What counts is the environment. If you meet platforms that not only offer visibility but also relevant contacts – retailers, media, investors – you will gain a real head start.

ISPO 2025 (30. NOV. – 02. DEC. 2025) is just such a platform. With curated arenas for Sportstech, Health & Wellbeing, Raw Materials, Retail Solutions – and of course the ISPO Brandnew Village – it is a catalyst for startups with vision.

Caspar Copetti, co-founder of On, makes this clear. Great opportunities arose for his brand not only after ISPO, but also shortly after the Brandnew Award announcement:

Just two weeks after the announcement, we had 600 emails in our inbox – which is also how our first six distribution partnerships came about.

Another special highlight is the Founders Fight Club, a pitch competition that puts start-ups to the test with direct feedback, critical questions and lots of entertainment. Those who impress here not only gain international attention, but often also valuable contacts and investors.

Whether matchmaking with retailers in the new Retail Clubmedia boost through the Global Sports Creator Summit or concrete support through the ISPO Young Talents program: not only contacts are made here , but real opportunities for company growth.