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Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level

Can a pair of smart shorts help elite athletes train smarter and avoid injury? Theo Health thinks so and golfer Xander Schauffele is backing the vision Theo Health is at the forefront of a new category: smart activewear that tracks movement, delivers insights and helps prevent injury in elite athletes. The Glasgow-based sports tech startup […]

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Can a pair of smart shorts help elite athletes train smarter and avoid injury? Theo Health thinks so and golfer Xander Schauffele is backing the vision

Theo Health is at the forefront of a new category: smart activewear that tracks movement, delivers insights and helps prevent injury in elite athletes. The Glasgow-based sports tech startup has raised £1.2 million and brought on world No. 3 golfer Xander Schauffele as both investor and early product tester.

Schauffele, an Olympic gold medalist, is among the first “Alpha Athletes” trialing Theo’s flagship product, Theo Alpha Shorts, a pair of high-performance compression shorts embedded with inertial measurement units. The shorts link to a compact module that captures real-time data on reps, form and symmetry, insights that are typically limited to lab environments.

Behind the startup is founder and CEO Jodie Sinclair, a former soccer standout whose own athletic career was cut short by an ACL tear. The injury sidelined her for three years, ending her competitive career and ultimately inspiring the creation of Theo Health.

“There was no feedback during my recovery – I had no way of knowing if I was doing the right thing, or making it worse,” Sinclair said. “Theo is the system I wish I had when I was injured, one that makes recovery measurable, progress visible and elite performance possible again.”

Sinclair noted that Theo Health is also addressing the gender data gap in sports, where female athletes face a much higher risk of ACL injuries yet remain underrepresented in research.

“Theo is the first smart-clothing system truly built with female physiology in mind – without compromising on performance,” Sinclair said.

The startup had spent the past two years in stealth mode, focusing on IP protection, product development and team building.

“It’s great to now be back in the spotlight,” Sinclair added.

David Sundberg, Schauffele’s personal trainer, said he was impressed by the innovation and depth of data the system delivers.

“It all makes sense – I didn’t expect it to be this easy to understand,” he said. “These components help with form, others with strength, and others with speed. It’s simple for the athlete, but there’s so much information underneath.”

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Personal trainer working out with client

Dr. Cordelia Carter, Theo Health’s medical advisor and an orthopedic sports surgeon, said the stakes for athletes couldn’t be higher.

“I have treated many young athletes whose careers have been irrevocably changed — or ended — by injuries like an ACL tear,” she said. “Offering a tool that empowers athletes to make data-based decisions regarding their training, performance and injury prevention strategies is a true game-changer. This is Theo’s mission.”

The startup is now gearing up for its Alpha launch, a controlled testing phase with a select group of elite athletes and coaches. Beta pilots with one of the top European football clubs are also in the pipeline, with a broader market debut expected by summer 2027.

“The Alpha Shorts are just the beginning,” Sinclair said. “We’re building a product line designed to deliver full-body analysis, support athlete longevity and unlock applications far beyond sport.”





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Fantasy Sports Market Set Size to Hit $67.03B by 2033: Insights & Trends

Market Size & Growth Market Size (2024): USD 28.95 Billion Projected Market Size (2033): USD 67.03 Billion Compound Annual Growth Rate (CAGR) (2025-2033): 9.29% Key Market Drivers Explosive Fan Engagement and Sports Enthusiasm Surge in Mobile Access and Real-Time Technology Favorable Government Policies and New Regulatory Clarity Emerging Trends Daily Fantasy and Micro-Contests Take Center […]

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Market Size & Growth

  • Market Size (2024): USD 28.95 Billion
  • Projected Market Size (2033): USD 67.03 Billion
  • Compound Annual Growth Rate (CAGR) (2025-2033): 9.29%

Key Market Drivers

  • Explosive Fan Engagement and Sports Enthusiasm
  • Surge in Mobile Access and Real-Time Technology
  • Favorable Government Policies and New Regulatory Clarity

Emerging Trends

  • Daily Fantasy and Micro-Contests Take Center Stage
  • Technology Integration: AI, Blockchain, and Analytics
  • Growth of Esports and Diversification Beyond Traditional Sports

Segmentation Highlights

  • Analysis by Sports Type
  • Analysis by Platform
  • Analysis by Demographics
  • Regional Analysis

Market Overview:

According to IMARC Group’s latest research publication, the global fantasy sports industry size wasvalued at USD 28.95 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 67.03 Billion by 2033, exhibiting a CAGR of 9.29% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/fantasy-sports-market/requestsample

Our report includes:

  • Market Dynamics
  • Market Trends and Market Outlook
  • Competitive Analysis
  • Industry Segmentation
  • Strategic Recommendations

Growth Factors in the Fantasy Sports Market

  • Explosive Fan Engagement and Sports Enthusiasm
  • What’s really pushing the fantasy sports industry forward is a passionate and ever-expanding global sports fan base. Football, cricket, basketball, and baseball consistently attract millions of die-hard fans who don’t just watch games—they want to participate, compete, and connect. Fantasy platforms allow fans to build virtual teams and test their sports IQ, making them feel part of the action. Millions of users drive platform engagement, with the team sports segment alone capturing over a third of industry revenues. Platforms routinely report user participation in the tens of millions, and as awareness and sporting events increase worldwide, so does participation. In particular, football fantasy leagues leverage massive followings of the English Premier League, La Liga, and large tournaments, which keeps fans engaged year-round through an interactive, gamified environment that rewards sporting knowledge and strategy.

  • Surge in Mobile Access and Real-Time Technology
  • The surge of smartphone adoption and high-speed internet access has made fantasy sports far more accessible. Today, almost every fantasy sports user plays on a mobile device—they’re checking scores, adjusting teams, and interacting with friends from anywhere, anytime. Mobile and online platforms dominate, accounting for the largest share of the market’s total value, and real-time data integration is now the standard. This seamless access is further boosted by tech innovations like live analytics, AI-driven recommendations, and blockchain-backed security and payments. Monetization tools—such as in-app purchases, sponsorships, and advertising—are enabled by this ecosystem. For example, app launches and new platform features regularly drive spikes in sign-ups and engagement, and the integration of virtual reality and secure payments has become a differentiator for leading brands like DraftKings, FanDuel, and Dream Sports.

  • Favorable Government Policies and New Regulatory Clarity
  • Supportive government regulations have paved the way for industry growth, especially in North America and parts of Europe. For instance, several U.S. states have implemented specific consumer protection laws—like the Fantasy Sports Consumer Protection Act in Rhode Island—which clarify rules for operators, enable safe transactions, and protect users with age-verification and responsible gaming policies. These frameworks help legitimize the industry, attract investment, and encourage platform innovation. Legal certainty also allows companies to advertise openly and partner with professional sports leagues. In places where fantasy sports are classified separately from gambling, platforms experience faster growth due to lower compliance barriers and new tax revenue streams for governments. These government-backed moves ensure a safer, more sustainable, and thriving marketplace for millions of global players and stakeholders.

Key Trends in the Fantasy Sports Market

  • Daily Fantasy and Micro-Contests Take Center Stage
  • Short-format fantasy games—known as Daily Fantasy Sports (DFS) and micro-contests—have exploded in popularity. Unlike traditional season-long leagues, DFS offers instant gratification, daily or weekly payouts, and flexible contest types. Platforms allow users to draft fresh lineups every day, catering to sports fans who crave regular engagement. Major brands like FanDuel and DraftKings now generate a significant chunk of revenue from these formats, with some operators reporting that daily and weekly contest participation accounts for over half of their total active user base. This trend has also broadened the fantasy experience, attracting fans who might not have the patience for season-long commitment. The rise of DFS is closely tied to legal sports betting and has reshaped both online sports engagement and the broader entertainment landscape.

  • Technology Integration: AI, Blockchain, and Analytics
  • Fantasy sports platforms are racing to embed the latest tech innovations—and users are loving it. Artificial intelligence now powers personalized team suggestions, predictive analytics, and even customer support chatbots, creating a tailored and engaging experience that helps players gain an edge over rivals. Blockchain is emerging as a powerful tool for transparency, enabling provably fair gaming and new monetization streams such as NFT-based fantasy trading and digital collectibles. Real-time analytics are widely used: from tracking player stats to injury alerts, users can access a wealth of data before making lineup decisions. These tech-forward features boost player retention, foster trust, and differentiate brands in a crowded market. Many leading platforms now attract not just sports fans but also data enthusiasts and crypto-savvy users seeking next-gen interactivity.

  • Growth of Esports and Diversification Beyond Traditional Sports
  • As esports competitions soar in popularity, fantasy sports platforms have moved quickly to include video gaming alongside traditional sports. Fantasy contests for games like League of Legends, Dota 2, and Counter-Strike are now commonplace, appealing to a huge global community of younger digital natives who follow competitive gaming as closely as any mainstream sport. Sports portfolio diversification doesn’t stop there: fantasy cricket, extreme sports, and even niche leagues are drawing new demographics into the fold. This diversification is key—platforms report rapid growth in regions like Asia-Pacific, driven by rising esports and cricket fandom. By embracing this cultural shift and offering contests across a wide range of sports, companies tap into untapped demand, bring fresh excitement to the ecosystem, and future-proof against changing consumer tastes and media trends.

Buy Full Report: https://www.imarcgroup.com/checkout?id=6531&method=1670

Leading Companies Operating in the Global Fantasy Sports Industry:

  • Apollo Global Management Inc.
  • CBS Sports Network (CBS Broadcasting, Inc.)
  • Dream Sports Inc.
  • Fantasy Power 11
  • FantasyPros
  • Fantrax
  • Flutter Entertainment plc
  • Fsport
  • Galactus Funware Technology Private Limited
  • Gameskraft Technologies
  • RealTime Fantasy Sports Inc.
  • RotoBash
  • Sachar Gaming Private Limited

Fantasy Sports Market Report Segmentation:

By Sports Type:

  • Football
  • Baseball
  • Basketball
  • Hockey
  • Cricket
  • Others

Football dominates the fantasy sports market due to its massive fan base, particularly in North America and Europe, with a seasonal format that aligns well with fantasy sports’ competitive structure, enhanced by detailed player statistics and extensive media coverage.

By Platform:

  • Website
  • Mobile Application

Mobile Application leads the market with around 55.0% market share in 2024, dominating due to convenience, accessibility, and user-friendly interfaces, alongside advancements in app technology that enhance user engagement.

By Demographics:

  • Under 25 Years
  • 25-40 Years
  • Above 40 Years

25 to 40 Years leads the market with around 29.8% market share in 2024, characterized by tech-savviness, disposable income, and active participation in sports discussions and competitions.

Regional Insights:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America Accounted for the largest market share of over 35.0% in 2024, driven by a deep-rooted sports culture, widespread league popularity, high internet penetration, and the integration of real-time analytics and gamified experiences.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-201971-6302



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Payment Labs Sports Partnerships Expand with Paul Brewer

Payment Labs Sports Partnerships gain momentum with the appointment of Paul Brewer as Executive VP of Sales & Sports Partnerships. A veteran of esports and traditional sports, Brewer will lead the company’s expansion in sports payment infrastructure—especially in NIL and athlete-focused sectors. “With the rapidly evolving NIL landscape, a new generation of athlete entrepreneurs, and […]

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Payment Labs Sports Partnerships gain momentum with the appointment of Paul Brewer as Executive VP of Sales & Sports Partnerships. A veteran of esports and traditional sports, Brewer will lead the company’s expansion in sports payment infrastructure—especially in NIL and athlete-focused sectors.

“With the rapidly evolving NIL landscape, a new generation of athlete entrepreneurs, and new innovative league prize formats, there’s a growing need for a fast, reliable, and compliant payment infrastructure,” said Brewer. “Payment Labs’ proprietary platform delivers a solution at scale. I’m looking forward to working with the team to bring this innovative technology to more partners to help them operate with the efficiency the modern sports landscape demands.”

Brewer brings more than two decades of traditional sports and emerging industry experience across a range of media companies, brands, and properties. This includes partnering with the NBA, the NHL and Coca-Cola at marketing tech platform Rival and increasing sponsorship revenue at the world’s largest esports company ESL by over 850 percent. He also led sales development and marketing strategy across Turner Broadcasting’s digital sports properties, including Bleacher Report, NBA, NCAA, PGA, and NASCAR.

“Paul’s background in sports and esports gives him a unique perspective on the complexities organizations have to navigate when it comes to their payment needs of sports,” said Han Park, CEO, Payment Labs. “His decision to join Payment Labs further validates our capabilities within the sports industry, and his knowledge will be invaluable as we bring our platform to more emerging and established sports companies that need a better way to manage complicated payments.”

Brewer’s appointment comes as many sports organizations rely on antiquated software and cumbersome processes for managing global payouts to athletes, vendors, and creators. Payment Labs directly addresses these pain points with its vertically integrated, purpose-built tech stack that replaces manual workflows with a streamlined and compliant solution.

Armed with Brewer’s market-leading expertise, Payment Labs is well equipped to solidify its position as an essential partner for forward-thinking sports properties. This includes up-and-coming sports leagues, organized youth sports, collegiate athletics, professional teams, and more.  The company is already trusted by X Games, The Snow League, Arnold Sports, AVP, APP, PDGA, and more, demonstrating its relevance and capabilities beyond its origins in competitive gaming.

 With Paul Brewer at the helm, Payment Labs Sports Partnerships will deliver streamlined payout solutions for emerging leagues, athlete entrepreneurs, and youth sports. For more information on Payment Labs, please visit paymentlabs.io.



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Genius Sports Partners with PMG to Enhance Fan Engagement through FANHub Platform

Genius Sports has announced a strategic partnership with PMG, with PMG becoming a founding agency partner of FANHub, Genius Sports’ fan activation platform. This partnership aims to enhance fan engagement and activation for sports betting operators. The partnership is expected to provide new opportunities for PMG’s clients to reach sports fans through Genius Sports’ platform. […]

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Genius Sports has announced a strategic partnership with PMG, with PMG becoming a founding agency partner of FANHub, Genius Sports’ fan activation platform. This partnership aims to enhance fan engagement and activation for sports betting operators. The partnership is expected to provide new opportunities for PMG’s clients to reach sports fans through Genius Sports’ platform.

Genius Sports Limited (NYSE: GENI) has announced a strategic partnership with PMG, a leading independent marketing agency, to drive innovation in sports advertising. Under this partnership, PMG will become a founding agency partner of FANHub, Genius Sports’ fan activation platform. The collaboration aims to enhance fan engagement and activation for sports betting operators, providing new opportunities for PMG’s clients to reach sports fans through Genius Sports’ platform.

The partnership will focus on three key areas: developing next-generation ad formats, creating measurement frameworks to demonstrate media outcomes, and providing PMG clients early access to FANHub’s latest innovations. These efforts will help ensure that PMG’s clients are connecting with fans in the most relevant and resonant ways possible.

“This partnership represents PMG’s continued commitment to helping brands tap into the cultural power of live sports,” said Carly Carson, Head of Integrated Media at PMG. “By partnering with Genius Sports and their FANHub platform, we’re building on our track record of helping brands insert themselves authentically into cultural conversations. PMG’s clients will be at the forefront of sports innovation, with access to technologies and formats that will define the future of fan engagement.”

Josh Linforth, Chief Revenue Officer at Genius Sports, noted that “PMG’s investment reflects the growing recognition that sports advertising requires specialized technology and expertise. Their commitment to innovation and their roster of world-class brands make them an ideal partner as we continue to push the boundaries of what’s possible in sports fan engagement.”

This partnership comes as Genius Sports continues to demonstrate robust revenue growth, with a 22.9% increase over the last twelve months. The company also extended its partnership with the NFL through the 2030 Super Bowl, enhancing its data rights and streaming capabilities. This agreement provides the company with increased visibility into its cost structure for two additional NFL seasons.

Genius Sports provides data, technology, and broadcast services to over 700 sports organizations across 150 countries, including the NFL, English Premier League, NCAA, and major sportsbooks. The partnership aims to address industry needs for greater accountability in sports advertising investments while keeping brands at the forefront of fan engagement innovation.

Several firms have recently initiated or reiterated Buy ratings on Genius Sports stock. Truist Securities and Texas Capital Securities both initiated coverage with Buy ratings and a $14.00 price target, highlighting the company’s data and technology potential. Needham also reiterated a Buy rating, setting a $13.00 price target following the NFL partnership extension. Meanwhile, Goldman Sachs maintained its Buy rating, adjusting its price target to $12.00, citing the company’s predictable operating model as a strength. BTIG also reiterated a Buy rating with a $12.00 price target after the NFL partnership announcement.

References:
[1] https://in.investing.com/news/company-news/genius-sports-partners-with-pmg-to-enhance-sports-advertising-tech-93CH-4934443
[2] https://investors.geniussports.com/news/news-details/2025/PMG-Partners-with-Genius-Sports-to-Pioneer-Sports-Advertising-Innovation/default.aspx
[3] https://www.businesswire.com/news/home/20250730138117/en/PMG-Partners-with-Genius-Sports-to-Pioneer-Sports-Advertising-Innovation

Genius Sports Partners with PMG to Enhance Fan Engagement through FANHub Platform



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Top Lightweight Luggage Cart Manufacturer At Autumn Fair

In an era defined by mobility and efficiency, the demand for high-quality, lightweight, and durable portable solutions has never been higher. From the adventurous traveler navigating bustling airports to the outdoor enthusiast powering their off-grid explorations, the components that enable ease of transport are paramount. Dongguan Tianyu Intelligent Technology Co., Ltd., a leading manufacturer specializing […]

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Top Lightweight Luggage Cart Manufacturer At Autumn Fair

In an era defined by mobility and efficiency, the demand for high-quality, lightweight, and durable portable solutions has never been higher. From the adventurous traveler navigating bustling airports to the outdoor enthusiast powering their off-grid explorations, the components that enable ease of transport are paramount. Dongguan Tianyu Intelligent Technology Co., Ltd., a leading manufacturer specializing in heavy-duty trolley handles and innovative portable cart solutions, stands at the forefront of this evolution. While the Autumn Fair International serves as a vital platform for showcasing the latest in consumer goods, the broader narrative of innovation in the sports and outdoor industry finds a compelling stage at events like ISPO Beijing and ISPO Shanghai. This article delves into the significance of these pivotal Asian trade shows and highlights how Tianyu’s core strengths and strategic partnerships are shaping the future of portable equipment.
ISPO Beijing and ISPO Shanghai: Gateways to Asia’s Dynamic Sports and Outdoor Market
ISPO, a global network headquartered in Munich, Germany, has long been recognized as a premier platform connecting manufacturers, brands, retailers, startups, athletes, and media across the sports business. Its expansion into Asia through ISPO Beijing and ISPO Shanghai underscores the immense growth and potential of the region’s sports and outdoor market. These events are not merely trade fairs; they are innovation hubs, knowledge-sharing platforms, and crucial gateways for brands seeking to establish or expand their presence in the vibrant Asian landscape.
ISPO Beijing, often held with a strong focus on winter sports, outdoor segments, climbing, and manufacturing, serves as Asia’s leading multi-segment sports trade fair. It brings together a diverse array of local and international brands across categories such as Snowsports, running, fitness, textiles, technology, and urban sports. Beyond showcasing finished products, ISPO Beijing emphasizes the entire supply chain, including functional textiles, accessories, and related industrial clusters. It’s a strategic event for fostering cross-border collaborations and provides invaluable market insights into China’s unique, digitally-oriented consumer behavior. The event also highlights critical industry aspects like sustainability, with a dedicated sustainability hub focusing on eco-friendly materials and sustainable outdoor lifestyles, reflecting a growing global consciousness in manufacturing. For a company like Tianyu, which manufactures essential components like trolley handles, ISPO Beijing offers a prime opportunity to engage with equipment manufacturers and suppliers, understand emerging product demands, and showcase their capabilities in supporting the production of high-performance outdoor and sports gear.

Similarly, ISPO Shanghai functions as a professional multi-category platform, typically focusing on summer collections. It encompasses outdoor activities, camping lifestyle, urban sports, water and winter sports, and e-commerce. The trade show is instrumental in exhibiting cutting-edge trends, new brands, innovative products, and advanced technologies. A key feature of ISPO Shanghai is its “Sports Tech Asia” segment, which spotlights highly innovative machinery and technology for the manufacture of sports products. This includes production processes for outdoor & activewear, high-tech materials, and technology for outdoor shoe soles and uppers, showcasing the entire value chain from production to the final product. For component manufacturers like Tianyu, ISPO Shanghai provides crucial insights into manufacturing advancements, material trends, and the evolving design requirements for portable solutions within sports and outdoor equipment. Both ISPO events offer unparalleled networking opportunities, allowing Tianyu to connect with potential clients, stay abreast of industry shifts, and solidify their position as a vital link in the global supply chain for portable products. Their focus on innovation, technology, and market integration directly aligns with Tianyu’s mission to provide cutting-edge solutions.
Dongguan Tianyu Intelligent Technology Co., Ltd.: Driving Innovation in Portable Solutions
Established in 2007, Dongguan Tianyu Intelligent Technology Co., Ltd. has carved out a distinguished reputation as a leading manufacturer of heavy-duty trolley handles. Their commitment to quality, reliability, and innovative design has earned them the trust of globally renowned brands, including Anker, DJI, LG, and Philips. Tianyu’s primary mission extends beyond mere manufacturing; they aim to provide comprehensive, high-quality, and reliable solutions that enhance the portability and user experience of a diverse range of products. Their expertise lies in offering a one-step solution, from initial design and mold opening to final production, ensuring seamless integration and superior product performance.
Tianyu’s core advantages stem from their specialized focus and deep understanding of the unique demands across various application scenarios. They excel in producing robust and lightweight telescopic handles that are critical for modern portable equipment.
Main Product Application Scenarios:

Outdoor Power Stations: The market for portable power stations is experiencing rapid growth, driven by increasing outdoor activities, remote work, and the need for reliable backup power. A key trend in this sector is the emphasis on more compact, lighter, yet highly durable and rugged designs. Large capacity power stations often require integrated wheels and sturdy handles for easy transport. Tianyu’s heavy-duty trolley handles are perfectly positioned to meet this demand, ensuring that users can effortlessly move even the heaviest power units. Their handles contribute significantly to the overall portability and user-friendliness, aligning with the industry’s shift towards more convenient and robust solutions for on-the-go power.

Outdoor Audio (Speakers): Portable wireless speakers, particularly those designed for outdoor use, require robust construction and ease of transport. As these devices grow in power and size, the need for reliable, integrated trolley handles becomes paramount. Tianyu’s expertise in heavy-duty handles provides the necessary durability and ergonomic design for larger outdoor audio equipment, ensuring that premium sound systems can be moved with minimal effort, whether for a backyard party or an outdoor event. This directly supports the trend of enhanced portability and user convenience in the portable audio market.

Luggage Needs: The luggage industry is continually evolving, with consumer preferences leaning towards lightweight, durable, and versatile designs. Modern travelers seek luggage that offers strength without bulk, allowing for more efficient packing and easier maneuverability. Tianyu’s telescopic handles are engineered to meet these precise requirements, offering exceptional strength-to-weight ratios. Their handles are integral to the functionality of various luggage types, including backpacks, camera bags, and pet carriers, providing the necessary support and ease of pulling. Furthermore, with trends like smart luggage and sustainable materials gaining traction, the durability and reliable performance of components like handles become even more critical for overall product longevity and consumer satisfaction.

Toolboxes: For professionals and DIY enthusiasts, the ability to easily transport heavy toolboxes is essential. Tianyu’s heavy-duty trolley handles provide the robust support needed to carry substantial weight, ensuring tools can be moved efficiently and safely across various work environments.

Key Customer Cases:

Tianyu’s partnerships with industry giants such as Anker, DJI, LG, and Philips underscore their reputation for delivering high-quality and reliable solutions. Anker and DJI, prominent in portable power solutions and drone technology, require components that can withstand demanding outdoor conditions and frequent transport-a perfect match for Tianyu’s durable trolley handles. Similarly, LG and Philips, global leaders in consumer electronics including audio and home appliances, leverage Tianyu’s expertise for their products that require enhanced portability and robust structural integrity. These collaborations are a testament to Tianyu’s capability to meet the stringent quality and performance standards of world-class brands, reflecting their consistent innovation and manufacturing excellence.

Looking ahead, the industry outlook points towards continued growth in the portable equipment sector, driven by evolving lifestyles and technological advancements. The demand for solutions that are not only lightweight and durable but also aesthetically pleasing and seamlessly integrated will intensify. Tianyu’s proactive approach to design, their deep manufacturing capabilities, and their focus on high-performance materials position them ideally to capture this growing market. By consistently providing superior trolley handles and portable cart solutions, Dongguan Tianyu Intelligent Technology Co., Ltd. is not just responding to industry trends but actively shaping the future of portable convenience. For more information on their innovative solutions, please visit their official website: https://www.tianyupro.com/.

Dongguan Tianyu Intelligent Technology Co., Ltd.

No. 2, Songbai Keng Road, Changping Town, Dongguan, Guangdong, China

qy03@gdqiangyi.com

86-18512832770

Dongguan Tianyu Intelligent Technology Co., Ltd. is a leading manufacturer of heavy-duty trolley handles, proudly serving renowned brands such as Anker, DJI, LG, and Philips. Our primary mission is to provide high-quality, reliable solutions for your outdoor power stations, outdoor audio, and luggage needs. Whether you are an outdoor power equipment manufacturer in need of durable trolley handles or a luggage brand seeking the best telescopic handles for your backpacks, camera bags, or pet carriers, we are here to help.

This release was published on openPR.



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This Month’s Latest Tech News in Victorville, CA

Too Long; Didn’t Read: Victorville, CA is rapidly becoming a smart city hub with Nightfood Holdings’ $41M acquisition of a 155-room Holiday Inn, integrating AI-powered Skytech robots to boost hotel revenues 25-40%. The city also leads in AI public safety, deploying ShotSpotter gunshot detection and advancing wildfire monitoring with FireSat satellites. Victorville’s technology and AI […]

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Too Long; Didn’t Read:

Victorville, CA is rapidly becoming a smart city hub with Nightfood Holdings’ $41M acquisition of a 155-room Holiday Inn, integrating AI-powered Skytech robots to boost hotel revenues 25-40%. The city also leads in AI public safety, deploying ShotSpotter gunshot detection and advancing wildfire monitoring with FireSat satellites.

Victorville’s technology and AI ecosystem is advancing rapidly, highlighted by Nightfood Holdings Inc.’s strategic $41 million acquisition of the 155-room Holiday Inn on Palmdale Road, set to become a flagship AI-powered Courtyard by Marriott.

This property integrates Skytech robotic technologies – including laundry assistant, concierge, and sweeper robots – to streamline operations, reduce labor costs, and improve guest service, with projected revenue increases of 25-40% post-renovation.

The deal’s innovative financing includes a $10 million mortgage assumption, $31 million in Series C Convertible Preferred Stock, and a $5 million performance-based earnout tied to milestones such as a new fitness center launch and Marriott branding.

Nightfood’s Robotics-as-a-Service (RaaS) model exemplifies AI’s transformative role in hospitality, addressing industry labor shortages and enhancing profitability, while the global service robotics market is projected to surpass $170 billion by 2030.

These developments position Victorville as a growing hub for smart-city innovation, supported by local initiatives like Nucamp Bootcamp, which offers practical AI education and coding training for workforce development.

This synergy between advanced AI applications and accessible tech education fosters Victorville’s rise as a model for integrating AI and robotics at the community level.

For more details, see the comprehensive Nightfood Holdings acquisition report, the hospitality automation expansion, and the city’s latest tech news update.

Table of Contents

  • Nightfood Holdings Acquires Victorville Holiday Inn to Launch Robot-Powered Hotel
  • Victorville Implements ShotSpotter AI Gunshot Detection as County First
  • Senator Blumenthal Raises Privacy Issues Over AI-Driven Airline Pricing
  • Cal Fire and Partners Launch FireSat Satellite Constellation for AI Wildfire Detection
  • Nightfood Holdings Expands Robotics-as-a-Service with Skytech Acquisition
  • Victorville’s 2025-26 Budget Prioritizes Technology and Infrastructure Investments
  • Robotics Technology Transforms Operations at Victorville Hotel
  • Airlines’ Adoption of AI Pricing Sparks Privacy and Fairness Debate
  • Victorville Advances Smart City Innovations with AI and Robotics
  • Declining California Gas Prices Offer Economic Relief to Victorville Residents
  • Conclusion: Victorville Sets a Model for Integrating AI and Tech Locally
  • Frequently Asked Questions

Nightfood Holdings Acquires Victorville Holiday Inn to Launch Robot-Powered Hotel

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Nightfood Holdings has embarked on a transformative $41 million acquisition of the 155-room Holiday Inn located at 15494 Palmdale Road, Victorville, aiming to rebrand it as a Courtyard by Marriott and position it as a flagship model for AI-driven hospitality automation.

The property is undergoing extensive renovations, including a new state-of-the-art fitness center, and incorporates Skytech Automated Solutions’ robotics technology such as laundry assistant, concierge food delivery, and soon a robotic sweeper.

This Robotics-as-a-Service (RaaS) platform is designed to reduce operating costs and enhance guest services, with the hotel projected to increase revenues by 25-40% post-upgrade.

Nightfood’s acquisition strategy leverages a $10 million mortgage assumption and a net purchase paid primarily in Series C Convertible Preferred Stock, including a $5 million earnout contingent on operational milestones like gym membership and brand operation days.

The company’s leadership brings extensive experience managing over 130 hotels and innovating over 50 properties, emphasizing scalable automation to combat labor shortages and optimize hotel performance.

This initiative aligns with the global service robotics sector, expected to surpass $170 billion by 2030, reflecting Nightfood’s broader plan to integrate AI, robotics, and prime real estate assets.

For detailed insights, see the LA Times coverage on the Victorville hotel acquisition, the official Nightfood Holdings press release on the $41M Letter of Intent, and Victor Valley News Group’s report on the robot-powered Courtyard transformation.

Victorville Implements ShotSpotter AI Gunshot Detection as County First

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The City of Victorville has become the first municipality in San Bernardino County to deploy ShotSpotter, an advanced acoustic gunshot detection system, enhancing public safety by rapidly alerting law enforcement to gunfire incidents.

Launched in two high-priority neighborhoods, Brentwood/Hook and Old Town/Midtown, this AI-driven technology detects gunfire, determines weapon types, counts the number of shots, and triangulates exact locations within seconds, enabling faster police response and improved investigation outcomes.

Since its deployment in June 2025, ShotSpotter has already helped solve three gun-related incidents that went unreported to 911 – important given that nationwide, fewer than 20% of gunfire incidents are reported.

Funded by a $470,000 professional services agreement with SoundThinking, paid through Supplemental Law Enforcement Services Funds under Assembly Bill 3229, this three-year contract underscores the city’s commitment to tech-enabled public safety.

Victorville Mayor Liz Becerra emphasized the city’s goal:

“We’re giving our public safety personnel the equipment they need to be more proactive, quicker to respond, and better able to investigate and solve crimes.”

Captain Jerry Davenport of the Victorville Police Department added that the system is helping deputies “solve crime quicker and take guns off the street.” Beyond ShotSpotter, the city is expanding its smart policing infrastructure with over 120 automated license plate readers and plans for a public safety drone program, all to be integrated within a forthcoming real-time crime center.

For more on ShotSpotter’s impact and Victorville’s innovative crime-fighting arsenal, visit the Victor Valley News Group’s detailed report on ShotSpotter alerts in Victorville, review the Victorville Daily Press coverage on the ShotSpotter installation, and explore the city’s official announcement at VictorvilleCA.gov official ShotSpotter announcement.

Senator Blumenthal Raises Privacy Issues Over AI-Driven Airline Pricing

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U.S. Senator Richard Blumenthal, along with Senators Ruben Gallego and Mark Warner, has publicly raised significant concerns about Delta Air Lines’ plan to implement AI-driven individualized pricing for up to 20% of its domestic flights by the end of 2025.

The senators warn that this “surveillance pricing” model, developed in partnership with AI firm Fetcherr, could exploit extensive personal data – including purchase history, browsing behavior, geolocation, social media activity, biometric information, and financial status – to tailor airfares to each customer’s “personal pain point,” potentially leading to higher costs during challenging economic times.

They emphasized the lack of transparency regarding what data is collected, how AI algorithms are trained, and the absence of clear safeguards against discriminatory pricing practices.

Delta maintains that no fare product targets customers based on personal information and defends its use of AI as a modern extension of the dynamic pricing models long used in the airline industry.

However, privacy advocates and lawmakers express apprehension about fairness and consumer trust, highlighting possible conflicts with regulations like the EU’s GDPR. Senators Blumenthal, Gallego, and Warner have formally requested detailed disclosures from Delta CEO Ed Bastian by August 4, 2025, on the data inputs, affected routes, passenger impact, legal compliance, and measures in place to protect consumers from price discrimination.

The debate underscores growing scrutiny of AI-powered pricing systems amid fears they may amplify economic inequality rather than reflect traditional supply-and-demand principles.

For more on the senators’ demands, see Blumenthal’s official press release on Delta’s AI pricing, detailed analysis at PYMNTS’s report on concerns regarding AI pricing in airlines, and the comprehensive overview in TheStreet’s coverage of Delta’s AI pricing controversy.

Cal Fire and Partners Launch FireSat Satellite Constellation for AI Wildfire Detection

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In March 2025, the groundbreaking FireSat satellite was launched from Vandenberg Space Force Base as part of an ambitious project to improve wildfire detection through AI-driven technology.

This initiative, a collaboration between Google Research, the nonprofit Earth Fire Alliance, and Muon Space, aims to deploy a constellation of over 50 satellites by 2030, scanning the Earth every 20 minutes to detect wildfires as small as 5×5 meters – roughly the size of a classroom – far surpassing current satellite capabilities.

FireSat’s advanced multispectral infrared sensors, combined with AI that analyzes historical imagery and environmental data, enable rapid and accurate wildfire identification, providing crucial real-time insights to first responders and scientific researchers.

Funded with $13 million from Google.org, the project not only enhances early warning systems but also helps build a global historical record of wildfire behavior to support improved fire models and climate resilience efforts.

As the first prototype satellite continues capturing high-resolution images globally – including small fires undetected by previous satellites – plans are underway to launch additional satellites in 2026.

For more on this innovative wildfire detection technology, visit the official FireSat project page, explore Google Research’s report on the first FireSat images, and read the detailed coverage of Space.com’s article on the FireSat satellite constellation.

Nightfood Holdings Expands Robotics-as-a-Service with Skytech Acquisition

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Nightfood Holdings, Inc. (OTCQB: NGTF) has significantly expanded its Robotics-as-a-Service (RaaS) capabilities through the acquisition of Skytech Automated Solutions, Inc., a California-based innovator renowned for its AI-driven hospitality robots, including the widely deployed Laundry Helper.

Completed on March 31, 2025, the $6.2 million deal integrates Skytech’s advanced AI-powered automation technologies into Nightfood’s growing hotel ownership and RaaS business model, enabling comprehensive end-to-end automation from back-end operations like laundry and cleaning to guest-facing services.

This strategic move is designed to accelerate Nightfood’s market penetration across the hospitality industry, improve operational efficiencies, and expand recurring revenue streams from third-party clients, bolstering its leadership in an AI-driven hotel automation market projected to surpass $170 billion by 2030.

Chairman Jamie Steigerwald emphasized the transformative nature of this acquisition, stating,

“Closing the Skytech acquisition represents a transformative leap forward for Nightfood. This strengthens our ability to scale automation across the hospitality industry – addressing key operational pain points such as labor shortages and rising costs.”

Additionally, this acquisition complements Nightfood’s recent purchase of Carryout Supplies, further deepening its vertical integration within hospitality automation.

For further details, visit Nightfood’s official acquisition announcement, learn about the strategic terms in the March 2025 Letter of Intent (LOI) announcement, or explore industry analysis on the StockTitan news website.

Victorville’s 2025-26 Budget Prioritizes Technology and Infrastructure Investments

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Victorville’s 2025-26 fiscal year budget underscores a robust commitment to technology and infrastructure, with an estimated $45 million allocated to capital improvement projects across the city.

Key investments include significant upgrades at the Southern California Logistics Airport, such as over $1 million for access road rehabilitation, parking improvements, and a roof replacement, supporting enhanced logistics infrastructure.

The budget also funds $523,000 for ADA compliance and facility enhancements at the Victorville Animal Shelter and $12 million dedicated to the Mojave Drive Road Improvement Project, reflecting ongoing efforts to modernize transportation networks.

Additionally, the plan supports 17 new city positions to strengthen municipal services and accelerate project execution. Retail and commercial expansions highlight the city’s economic vitality with new restaurants like Pollo Campero and Raising Cane’s under development, complemented by a $9 million grant from the California State Library’s Building Forward Program for a new city library slated for completion by year-end.

Hotel projects, including a 5-story, 119-room Hampton Inn, further stimulate local growth. Mayor Liz Becerra emphasizes the city’s strong fiscal discipline, noting reserves exceed the 17% target, ensuring sustainable progress.

These strategic investments position Victorville as a forward-looking city embracing technology and infrastructure upgrades essential for future growth and quality of life improvements.

For further details, visit the Victorville Daily Press budget overview, the Yahoo! News coverage on Victorville’s fiscal plan, and explore the city’s official interactive budget book for detailed project breakdowns.

Robotics Technology Transforms Operations at Victorville Hotel

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Robotics technology is rapidly transforming hotel operations in Victorville, mirroring a broader industry trend toward AI-driven automation to enhance guest experience and operational efficiency.

Marriott International, in partnership with LG and RobotLAB, has pioneered this shift by deploying AI-powered cleaning, room service, and delivery robots across 31 properties nationwide, with plans to expand into California, including Victorville.

These robots utilize advanced navigation, elevator integration, and 24/7 operation to perform tasks such as food and amenity delivery, freeing staff for higher-value guest interactions.

This aligns with hospitality’s growing adoption of robotics, projected to grow by USD 663.2 million from 2025 to 2029, as reported by Technavio. Further innovation is exemplified by LG’s autonomous commercial robotic vacuum developed with Marriott Design Lab, featuring LiDAR navigation and real-time cloud management, which enhances cleaning efficiency crucial for guest satisfaction.

Additionally, companies like Sagtec Global Limited and Nightfood Holdings are introducing AI-powered robotics platforms and culinary automation systems that promise to revolutionize hospitality workflows and staff training with Robotics-as-a-Service models.

The integration of these technologies addresses labor shortages, improves hygiene, and personalizes guest services, as noted by industry experts. Martijn Barten, a hospitality technology specialist, highlights that adopting robotics and AI offers both cost savings and competitive advantage by meeting evolving traveler expectations for contactless, seamless service.

Together, these advances position Victorville hotels at the forefront of smart hospitality innovation. Learn more about these technologies through RobotLAB’s Marriott deployment, the LG and Marriott robotic vacuum, and Sagtec Global’s AI-powered platform shaping the future of hospitality.

Airlines’ Adoption of AI Pricing Sparks Privacy and Fairness Debate

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Delta Air Lines is expanding its use of AI-powered dynamic pricing to 20% of its domestic fares by the end of 2025, aiming to replace traditional static pricing with algorithms that analyze real-time market data to optimize revenues.

This system, developed in partnership with Israeli startup Fetcherr, adapts fares based on factors like demand and route trends but officially excludes personal data such as browsing history or device type.

Despite Delta’s assurances that no individualized offers based on personal information are being used, the move has sparked significant controversy and concern among lawmakers and consumer advocates.

Senators Ruben Gallego, Richard Blumenthal, and Mark Warner have raised privacy and fairness alarms, warning that AI-driven “surveillance pricing” could lead to fare hikes targeting consumers’ willingness to pay during financially vulnerable times.

They emphasize the risks of data privacy violations and pricing discrimination, with comparisons drawn to other dynamic pricing practices used by retailers and travel platforms.

Opposing voices include American Airlines CEO Robert Isom, who criticized such AI applications as potentially eroding consumer trust. Delta counters these claims by highlighting that their model builds on longstanding dynamic pricing methods, now enhanced through AI’s ability to process vast data instantly, while complying with pricing regulations.

Consumers are advised to remain vigilant, using strategies like VPNs and comparing fares across platforms, as pricing volatility increases. For a deeper look at how Delta’s AI pricing transforms airline fare structuring and the ongoing debate it fuels, see Delta Air Lines tests AI-powered personalized pricing, Delta is using AI to give you a personalized airfare, and Airline new pricing strategy involves spying on you.

Victorville Advances Smart City Innovations with AI and Robotics

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Victorville is rapidly advancing as a smart city through key innovations in AI and robotics that enhance both hospitality and public safety. Nightfood Holdings recently acquired a 155-room Victorville hotel for $41 million, transforming it into an AI-powered Courtyard by Marriott equipped with Skytech Automated Solutions’ robots that handle laundry, concierge services, and cleaning.

This integration is projected to boost hotel revenue by 25–40%, while reducing labor costs by up to 40%, positioning the property as a flagship example of Robotics-as-a-Service in hospitality (Nucamp Bootcamp’s latest technology news).

On the public safety front, Victorville became San Bernardino County’s first city to deploy the ShotSpotter gunshot detection system, which uses acoustic sensors to identify and precisely locate gunfire incidents in real time.

Since its July 2025 deployment, it has expedited police response times, supported successful investigations, and improved community safety, addressing underreporting of gunfire events (official City of Victorville announcement; Citizen Portal coverage of ShotSpotter technology approval).

Together, these advancements underscore Victorville’s strategic commitment to integrating AI and robotic technologies with tangible impacts on economic growth, public safety, and enhanced quality of life for its 136,000 residents.

Declining California Gas Prices Offer Economic Relief to Victorville Residents

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California gas prices have seen a notable decline recently, providing some economic relief to Victorville residents despite ongoing concerns about regulatory impacts and fuel taxes.

As of mid-July 2025, the average price for a gallon of regular gasoline in California dropped to approximately $4.26, down nearly 20 cents from the previous month and about 17 cents lower than a year ago, according to the U.S. Energy Information Administration update on California gas prices.

This decrease comes amid a complex backdrop where California’s state excise tax increased by 1.6 cents per gallon on July 1, reaching 61.2 cents per gallon, alongside stricter Low Carbon Fuel Standard (LCFS) amendments designed to reduce carbon emissions; however, the actual fuel cost increases from these policies are estimated to be modest, between 5 to 9 cents per gallon, as explained by UC Davis experts on California gas price impacts.

Governor Newsom’s office has highlighted that prices today are lower compared to last month and last year, countering exaggerated claims of steep hikes, underscoring that national and global factors – such as crude oil prices and supply dynamics – play a larger role in gasoline pricing than state-level regulations.

While California prices remain about 36% higher than the national average, recent trends suggest potential easing; experts like Patrick De Haan from GasBuddy anticipate that gas prices could continue to decrease, with the national average possibly falling below $3 per gallon by September, according to a CNBC report on gas price forecasts.

This price relief, although limited, helps ease the cost pressures on consumers in Victorville as the state moves toward more sustainable fuel policies and prepares for refinery shutdowns projected for 2026.

Conclusion: Victorville Sets a Model for Integrating AI and Tech Locally

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Victorville has emerged as a pioneering model for integrating AI and technology locally, exemplified by Nightfood Holdings’ transformative $41 million acquisition of the 155-room Holiday Inn, now undergoing renovations to become an AI-powered Courtyard by Marriott.

Leveraging advanced Skytech robotic solutions – including laundry, concierge, and cleaning robots – this initiative is projected to boost hotel revenue by up to 40% while addressing labor shortages through automation.

Complementing this, the FireSat AI-powered satellite constellation, developed in partnership with Cal Fire and Google, enhances wildfire detection with real-time updates, reinforcing Victorville’s leadership in tech-driven public safety.

These innovations coincide with significant regional growth in tech jobs and educational opportunities, supported by programs like Nucamp’s practical AI bootcamps that equip residents with AI skills for the evolving workforce.

The convergence of AI hospitality, wildfire detection, and accessible tech education positions Victorville as a dynamic hub, demonstrating how local adoption of artificial intelligence and automation can drive economic growth and technological resilience.

Learn more about Victorville’s AI hotel initiative in the LA Times article on the hotel acquisition, explore detailed news updates in Nucamp’s Victorville tech news blog, and discover how to build your own AI skills through Nucamp’s AI Essentials for Work bootcamp.

Frequently Asked Questions

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What is Nightfood Holdings’ recent acquisition in Victorville and how will it transform the hotel?

Nightfood Holdings acquired the 155-room Holiday Inn on Palmdale Road, Victorville for $41 million to rebrand it as an AI-powered Courtyard by Marriott. The renovated hotel will integrate Skytech’s robotics technology including laundry assistant, concierge, and robotic sweeper to streamline operations, reduce labor costs by up to 40%, and boost revenue by 25-40%.

How is Victorville enhancing public safety using AI technology?

Victorville deployed ShotSpotter, the first in San Bernardino County, an AI-driven acoustic gunshot detection system that rapidly alerts law enforcement to gunfire, pinpoints exact locations, and has already helped solve unreported gun-related incidents. The city also plans to expand smart policing with automated license plate readers and a public safety drone program.

What privacy concerns have been raised regarding AI-driven airline pricing?

U.S. Senators including Richard Blumenthal have expressed concerns over Delta Air Lines’ AI-powered individualized pricing, warning it could exploit extensive personal data for ‘surveillance pricing’ leading to discriminatory and opaque fare increases. They have requested detailed disclosures from Delta to ensure transparency, fairness, and regulatory compliance.

What is the FireSat satellite project and how does it contribute to wildfire detection?

Launched in March 2025, the FireSat satellite constellation is a collaborative AI-driven wildfire detection system involving Cal Fire, Google Research, and other partners. It deploys multispectral infrared sensors on satellites scanning every 20 minutes to detect wildfires as small as 5 by 5 meters in near real-time, significantly improving early warning and firefighting efforts.

How is Victorville investing in technology and infrastructure in its 2025-26 budget?

Victorville’s 2025-26 fiscal budget allocates about $45 million for capital improvements including airport upgrades, road projects, and facility enhancements. The plan also supports new city positions, retail expansions, and a new library. These investments emphasize technology and infrastructure to support growth, economic vitality, and improve residents’ quality of life.

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Trump administration is launching a private health tracking system with Big Tech’s help

The Trump administration announced it is launching a new program that will allow Americans to share personal health data and medical records across health systems and apps run by private tech companies, promising that will make it easier to access health records and monitor wellness. More than 60 companies, including major tech companies like Google, […]

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The Trump administration announced it is launching a new program that will allow Americans to share personal health data and medical records across health systems and apps run by private tech companies, promising that will make it easier to access health records and monitor wellness.

More than 60 companies, including major tech companies like Google, Amazon and Apple as well as health care giants like UnitedHealth Group and CVS Health, have agreed to share patient data in the system. The initiative will focus on diabetes and weight management, conversational artificial intelligence that helps patients, and digital tools such as QR codes and apps that register patients for check-ins or track medications.

“For decades America’s health care networks have been overdue for a high tech upgrade,” President Donald Trump said during an event with company CEOs at the White House on Wednesday. “The existing systems are often slow, costly and incompatible with one another, but with today’s announcement, we take a major step to bring health care into the digital age.”

The system, spearheaded by an administration that has already freely shared highly personal data about Americans in ways that have tested legal bounds, could put patients’ desires for more convenience at their doctor’s office on a collision course with their expectations that their medical information be kept private.

“There are enormous ethical and legal concerns,” said Lawrence Gostin, a Georgetown University law professor who specializes in public health. “Patients across America should be very worried that their medical records are going to be used in ways that harm them and their families.”

Officials at the Centers for Medicare and Medicaid Services, who will be in charge of maintaining the system, have said patients will need to opt in for the sharing of their medical records and data, which will be kept secure.

Those officials said patients will benefit from a system that lets them quickly call up their own records without the hallmark difficulties, such as requiring the use of fax machines to share documents, that have prevented them from doing so in the past.

“We’re going to have remarkable advances in how consumers can use their own records,” Dr. Mehmet Oz, who leads the Centers for Medicare and Medicaid Services, said during the White House event.

Popular weight loss and fitness subscription service Noom, which has signed onto the initiative, will be able to pull medical records after the system’s expected launch early next year.

That might include labs or medical tests that the app could use to develop an AI-driven analysis of what might help users lose weight, CEO Geoff Cook told The Associated Press. Apps and health systems will also have access to their competitors’ information, too. Noom would be able to access a person’s data from Apple Health, for example.

“Right now you have a lot of siloed data,” Cook said.

Patients who travel across the country for treatment at the Cleveland Clinic often have a hard time obtaining all their medical records from various providers, said the hospital system’s CEO, Dr. Tomislav Mihaljevic. He said the new system would eliminate that barrier, which sometimes delays treatment or prevents doctors from making an accurate diagnosis because they do not have a full view of a patient’s medical history.

Having seamless access to health app data, such as what patients are eating or how much they are exercising, will also help doctors manage obesity and other chronic diseases, Mihaljevic said.

“These apps give us insight about what’s happening with the patient’s health outside of the physician’s office,” he said.

CMS will also recommend a list of apps on Medicare.gov that are designed to help people manage chronic diseases, as well as help them select health care providers and insurance plans.

Digital privacy advocates are skeptical that patients will be able to count on their data being stored securely.

The federal government, however, has done little to regulate health apps or telehealth programs, said Jeffrey Chester at the Center for Digital Democracy.

Health and Human Services Secretary Robert F. Kennedy Jr. and those within his circle have pushed for more technology in health care, advocating for wearable devices that monitor wellness and telehealth.

Kennedy also sought to collect more data from Americans’ medical records, which he has previously said he wants to use to study autism and vaccine safety. Kennedy has filled the agency with staffers who have a history of working at or running health technology startups and businesses.

CMS already has troves of information on more than 140 million Americans who enroll in Medicare and Medicaid. Earlier this month, the federal agency agreed to hand over its massive database, including home addresses, to deportation officials.

The new initiative would deepen the pool of information on patients for the federal government and tech companies. Medical records typically contain far more sensitive information, such as doctors’ notes about conversations with patients and substance abuse or mental health history.

“This scheme is an open door for the further use and monetization of sensitive and personal health information,” Chester said.

The Trump administration tried to launch a less ambitious electronic record program in 2018 that did not get finalized during his first term, but it did not have buy in from major tech companies at the time.



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