Sports
“There’s not only flexibility within the shoe, but with what you can do in the s…
“There’s not only flexibility within the shoe, but with what you can do in the shoe.” For model and athlete Mileshka Cortes Bernard (@mileshkacortes), the new Nike Free Metcon 6 helps her get the most out of her training. With a toebox made to flex, she can out hold her longest plank, while more […]

“There’s not only flexibility within the shoe, but with what you can do in the shoe.”
For model and athlete Mileshka Cortes Bernard (@mileshkacortes), the new Nike Free Metcon 6 helps her get the most out of her training. With a toebox made to flex, she can out hold her longest plank, while more stability in the heel helps her stay grounded as she crushes a heavy deadlift set.
Sports
Swimming SA and private body in legal fight for soul of local water polo
A private organisation wanting to uplift water polo has told the Cape Town high court that Swimming SA (SSA) has failed to advance the sport locally, especially “at an elite level”. SSA, the national federation responsible for the aquatics disciplines of swimming, water polo, diving and artistic swimming, is seeking an interdict against newly launched […]

A private organisation wanting to uplift water polo has told the Cape Town high court that Swimming SA (SSA) has failed to advance the sport locally, especially “at an elite level”.
SSA, the national federation responsible for the aquatics disciplines of swimming, water polo, diving and artistic swimming, is seeking an interdict against newly launched SA Water Polo (SAWP), an NPO.
SSA’s action, in which 14 respondents have been named, is being heard on Wednesday.
In heads of argument, SSA accuses SAWP, the first respondent, of trying to usurp its functions and interfering in the running of the sport.
It says its status as the only national aquatics authority is recognised by the National Sport and Recreation Act, the SA Sports Confederation and Olympic Committee (Sascoc) and the international governing body World Aquatics.
SSA also cited a legal precedent to bolster its argument that only a single federation could run a sport in the country. “[SSA] is the only national federation for the sport of swimming recognised locally as well as internationally.”
Sports
US Ski & Snowboard lands 'US$100m' Stifel sponsorship extension
US Ski & Snowboard has extended its partnership with financial services firm Stifel in a deal described as the largest sponsorship in the national governing body’s history. Contract: New deal runs from May 2026 until April 2034 Stifel will continue as title sponsor of US ski team and exclusive financial services partner of US Ski […]


US Ski & Snowboard has extended its partnership with financial services firm Stifel in a deal described as the largest sponsorship in the national governing body’s history.
Contract:
- New deal runs from May 2026 until April 2034
- Stifel will continue as title sponsor of US ski team and exclusive financial services partner of US Ski & Snowboard
- Company’s branding will feature on team uniforms and signage at US events, as well as across digital and broadcast platforms
Context:
The financial terms of the deal have not been made public, but Reuters reports that the agreement is worth close to US$100 million, making it the most lucrative sponsorship in US Ski & Snowboard’s history.
The renewal comes after Stifel, which first partnered with US Ski & Snowboard in 2022, reported record revenues of US$4.97 billion for 2024, which also saw the company’s share price rise 56.4 per cent over the course of the year.
The extension ensures that Stifel will continue to be associated with the US ski team in the build-up to a home Winter Olympics in 2034, when the event is set to return to Salt Lake City. The partnership spans three editions of the Games in total, also including Milan-Cortina 2026 and French Alps 2030.
Comment:
“As we look ahead to three Olympic and Paralympic Games, including a home Salt Lake City-Utah 2034 Games, this extended partnership with Stifel represents a generational investment in our teams and our athletes,” said Sophie Goldschmidt, president and chief executive of US Ski & Snowboard.
“Stifel’s support has also enabled us to implement innovative new initiatives that are having a direct impact on the organisation. From World Cup podiums to grassroots development, Stifel’s belief in the power of sport and our athletes has been a game-changer.”
Coming next:
As part of the renewal, Stifel will also be launching a new performance bonus programme, which will reward athletes and coaches based on their results during the season.
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Sports
BACK-TO-BACK: Men’s Track & Field Wins 2nd Straight Outdoor Title, SWAC Track Trifecta
Story Links BATON ROUGE, La. – The Texas Southern men’s track & field team made history once again with its second consecutive SWAC Outdoor Championship Tuesday night. TSU won the title with 136 total points as they held off a late charge from Jackson State. With the win, TSU becomes […]

BATON ROUGE, La. – The Texas Southern men’s track & field team made history once again with its second consecutive SWAC Outdoor Championship Tuesday night.
TSU won the title with 136 total points as they held off a late charge from Jackson State. With the win, TSU becomes the first SWAC men’s track & field program since 2001-02 and 2002-03 to win back-to-back trifectas (cross country, indoor/outdoor track & field).
TSU started off day one (Sunday) strong as Jalen Walker won the hammer with a throw of 195-1 feet followed by Blaine Nunn’s personal-best and third-place mark of 177-1 feet. Trevon Hill would place seventh after a throw of 164-3 feet. Malachi Byrd finished third in the javelin as he threw 167-04 feet while Jaden Brooks placed fifth (164-03) and Hill seventh (160-0).
In the Sunday night distance run, Manuel Garza and Gael Flores placed fourth (32:52.57) and seventh in the 10,000 (33:46.57) to earn seven points.
On Monday, the throwing unit shined again as Walker (52-7.25), Hill (51-6.25) and Nunn (51-2.25) finished (2-3-4) in the shot put. Byrd returned to the podium with a second-place finish in the decathlon as he won the 110-meter hurdles while placing second in the shot put, pole vault, long jump, 1,500 and 400-meter runs. In the nightcap, David Livingston earned his first career SWAC Championship in the steeplechase as he ran 9:39.38. Jeremiah Barrera placed third in the event after running 9:53.60.
Adam Hines started off the third and final day of competition by winning his second straight SWAC Pole Vault Championship as the sophomore jumped 15-5.75 feet. Ian Charles (13-6.25) and Byrd (13-0.25) also picked up points as they placed fifth and seventh, respectively. Walker and Brooks placed fourth (154-01) and sixth (149-05), respectively in the discus while Braylon Carr finished sixth in the triple jump (49-05).
Brandon Adolphus finished fifth in the 1,500 with a personal-best time of 3:58.91 while Donyea Jarmon placed sixth (14.21) in the 110-meter hurdles. Isaac Henderson (10.44) placed fifth in the 100 while David Livingston (15:37.58), Manuel Garza (15:55.7) and Gael Flores (16:38.92) combined to earn 11 critical points in the 5,000 as they finished third, fifth and eighth, respectively.
Several individuals will await their next destination as the NCAA West Regionals will take place in College Station, Texas May 28-31.
Sports
WNBA expansion and stars like Caitlin Clark fuel surge in women's sports interest
Those who follow women’s pro sports are more casual, tending to say they attend or watch games occasionally rather than frequently. WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth […]


Those who follow women’s pro sports are more casual, tending to say they attend or watch games occasionally rather than frequently.
WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest match.
The physician’s assistant is a self-described lifelong sports fan and former softball player who “will watch any sport.” That includes both collegiate and professional sports for women, putting Sells squarely in a fan base that suddenly has more options than ever before and is seen as fertile ground for teams and advertisers eager to ride the rising interest in the women’s game.
About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. That’s lower than the share who follow men’s sports by the same measurements — about half — but it also shows that Sells is far from alone.
As interest and investment in women’s sports have picked up in recent years, so have the entry points for fans. The meteoric rise of Caitlin Clark, the University of Iowa phenom-turned-WNBA star, helped bring wider attention to women’s basketball, and increased streaming availability, international success and name, image and likeness deals have elevated the value and viewership of women’s sports.
“Growing up, I feel like the only sports I was able to really see on TV were men’s — which is fine, I like men’s sports,” Sells said. “But I enjoy watching women’s sports more. … I think the more that you see it on TV, the more you’re going to have younger people interested in it.”
The poll found that women’s sports fans — those who follow women’s sports at least “somewhat” closely — are different from men’s sports fans. Fans of women’s sports, while not a majority-female group, are more gender balanced than men’s sports fans. Those who follow women’s pro sports also are more casual in their fandom than men’s pro sports fans, tending to say they attend or watch games occasionally rather than frequently. People who follow men’s sports, by contrast, are more likely to identify attachments to teams as opposed to players.
The survey was conducted just before the start of the 2025 WNBA season, an expansion year for the league. Coming off a season in which attendance records were set (and reset ), the league will debut a new franchise — the Golden State Valkyries — and up the number of regular season games from 40 to 44.
In 2026, two additional teams will join the league, including one in Portland, Oregon. Sells, who’s been in the city for about a decade, said she is prepared to get season tickets.
Different fan bases
Men’s sports at both the collegiate and professional levels remain more popular than women’s sports, the poll found. About one-third of U.S. adults said they watch, listen to or read about men’s collegiate sports at least “somewhat” closely, and more than 4 in 10 say they follow men’s pro sports. By contrast, about 2 in 10 say they follow women’s collegiate sports at least “somewhat” closely, and a similar share say they follow women’s pro sports.
A greater share of men than women say they follow professional or collegiate sports overall, but the gender balance was more even among women’s sports fans. Around half of fans of women’s sports are male, the survey found, compared with about two-thirds of fans of men’s sports.
This could be in part due to the overlap between the fandoms: About 90% of U.S. adults who follow women’s sports at least “somewhat” closely also say the same about men’s sports, though about half of people who follow men’s sports said they also followed women’s sports.
As women’s sports increase in popularity and accessibility, a relatively large share are casual fans. While close to 9 in 10 of both men’s and women’s pro sports fans say they frequently or occasionally watch, listen to or read about their respective professional sports, a higher percentage of women’s sports fans say they are only occasional consumers.
That includes people like Matthew Behr, 58, a lifelong fan of the Green Bay Packers and Milwaukee Brewers in his home state of Wisconsin. He doesn’t watch a lot of basketball, he said, but when the sport crosses into news coverage, he will read up on it.
That’s how he started following Clark, whose final seasons at Iowa were credited with bringing new viewers to the sport and who now plays for the Indiana Fever.
“I was seeing it on MSNBC,” he said. “I don’t watch a lot of basketball. It’s not a men’s and women’s thing. If she was playing in a women’s football league, I’d probably watch that.”
Attending games
Men’s sports — with larger leagues, bigger TV deals and a more expansive media ecosystem — have a more fervent audience. About two-thirds of men’s sports fans said they “frequently” or “occasionally” attend a professional sporting event in person, compared with roughly half of women’s sports fans.
One possible reason women’s sports fans aren’t showing up at sporting events is they’re less likely to be attached to a specific team. Only about one-third of women’s sports fans said the teams they support or follow are “extremely” or “very” important to why they follow the sport. For men’s fans, the figure was around 50%.
However, nearly identical shares of men’s and women’s sports fans said that certain athletes they support were at least “very” important to why they follow women’s sports.
Bernard Seltzer, a high school administrator and math and science teacher in Tampa, Florida, considers himself a general sports fan and said he enjoys watching the most skillful athletes, regardless of their gender. Even at the high school level, he is impressed by the finesse he sees female athletes demonstrate.
“Sometimes it’s more impressive than watching masculine people banging their heads against the wall,” he said.
The AP-NORC poll of 1,260 adults was conducted April 17-21, using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for adults overall is plus or minus 3.9 percentage points.
Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Sports
Cecilie Moe Weinreich (DEN): Long-serving star Canoe Polo player – and coach
In the national team when 18, and now aged 30, Cecilie Moe Weinreich has been at the top of the tree in women’s Canoe Polo for a very long time. “From 2012 to 2015 I was a player, from 2015 to 2019 I was the captain and from 2020 to 2023 I was actually a […]

In the national team when 18, and now aged 30, Cecilie Moe Weinreich has been at the top of the tree in women’s Canoe Polo for a very long time. “From 2012 to 2015 I was a player, from 2015 to 2019 I was the captain and from 2020 to 2023 I was actually a player and a coach at the same time,” she tells. “I was not ready to quit playing in 2020, so I balanced both roles for four years.”
“We have a coach on land this year, and I am very grateful to be able to focus on my playing, and interacting with the team solely as a team-mate.”
For Weinreich, pure enjoyment now carries high priority: “Not that I didn’t enjoy it previously – I did! But to prolong my time in the sport I try to absorb all the great things like the fun of a game, an important victory and maybe most importantly the social bond and the freedom. Playing Canoe Polo, I forget all else in life. I am just there, in the moment, giving all I have. I try to enjoy that feeling and just enjoy that my life dream, of competing in The World Games, is coming true.”
Denmark’s clear target for The World Games
With a Golden Goal win against Great Britain at the World Championships 2024 in China, Denmark’s women’s team secured 7th place and thereby the last qualifying place for The World Games 2025. The big target is to reach the semi-final. The seven other women’s teams competing in Chengdu are China, Germany, Iran, Italy, The Netherlands, New Zealand and Spain.
“In 2023, my last year as a player-coach, we managed to get 5th at the European Championships, the highest ever placement for the team. We were very close to reaching the semi-final – and it is definitely within reach now,” says Weinreich. “Five years ago, it seemed impossible that we could ever qualify for The World Games. But here we are! A hard and solid team effort!”
“I’m proud of my achievements as a coach”
“Canoe Polo is a very small sport, and sometimes it can be hard to find qualified volunteers that can help for example with coaching. Combining playing and coaching was very tough, but also very rewarding. I am so grateful for all that I have learned about myself, team sports and coaching during this period,” says Weinreich.
“But it was also very taxing on a personal level, and it cost me a lot of energy to balance the role of playing and coaching at the same time.”
“Even though I know I made some mistakes from time to time, I always aimed to do what was best for the team, and therefore I am very proud of what I achieved with the national team as the player-coach.”
She is typical of the thousands of devoted individuals in small sports, who make great sacrifices because of pure love for the sport, despite no salary.
Team tactics matter
“For our sport, technique and tactics are very important. We can do technical drills both on land and in the kayak, and tactics are best studied on land by watching and analyzing games and situations – then using the analysis on water during our training sessions. We do spend a good amount of time talking tactics and practicing. It is vital to be a good team!”
“We do consider each opponent separately,” continues Weinreich, “but it is different from team to team and coach to coach how much the opponent is studied. When I was coaching, we tried to develop Excel sheets with statistics from other teams and players, so we could write down ‘Number 1 from Switzerland shoots like this – so we can block her shot like that’. That’s my own ideal approach.”
And so to Chengdu
“Our strongest opponents are probably the Dutch, Italian and Spanish teams,” concludes Weinreich.
“They are in our group, and we want a good start in the group, for a better quarter-final opponent. But I believe anything can happen at The World Games. It really depends on who shows up with the right mental game.”
Sports
Phillies Sign Seth Beer To Minor League Deal
The Phillies signed first baseman Seth Beer and assigned him to Double-A Reading earlier this week. The deal was announced by the Atlantic League’s Long Island Ducks, with which the former first-round pick had spent the past month. Beer, 28, signed with the Ducks during the second week of April. He appeared in 14 games, hitting […]


The Phillies signed first baseman Seth Beer and assigned him to Double-A Reading earlier this week. The deal was announced by the Atlantic League’s Long Island Ducks, with which the former first-round pick had spent the past month.
Beer, 28, signed with the Ducks during the second week of April. He appeared in 14 games, hitting .239/.426/.565 with four homers and three doubles. He worked 12 walks but struck out 16 times in 61 plate appearances. Beer’s combination of plate discipline and power impressed the Phillies enough to get him another opportunity in affiliated ball.
A Clemson product, Beer was the 28th overall pick by the Astros in the 2018 draft. Houston traded him to the D-Backs as part of the Zack Greinke blockbuster. Beer appeared in 43 games for the Snakes between 2021-22, hitting .208/.294/.292 over 43 games. He spent last season in the Pittsburgh farm system. The lefty hitter divided his time between the top two minor league levels, putting up a .277/.354/.431 slash over a combined 99 games. While he has yet to get much of a look in the majors, Beer brings a career .278/.376/.475 minor league batting line to the Philadelphia organization.
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