Liberty Media chief executive Derek Chang believes Formula 1 has shifted from being a series to becoming a “cultural phenomenon” in the past decade.

Chang was appointed as successor to Greg Maffei at the start of January, eight years on from when Liberty completed its acquisition of F1 and set about taking the series to new audiences, in new markets.

The findings of the 2025 Global F1 Fan Survey, a collaboration between F1 and the Motorsport Network, are set to be published soon but recent trends have shown an uptick in women engaging with the championship, as well as a younger demographic now being active fans.

Chang, speaking at the Autosport Business Exchange: Monaco, feels the changes – which have also seen a groundswell of American interest with races added in Miami and Las Vegas – have elevated F1 to a different level.

“I think when Liberty acquired Formula 1 it was very much of a core motorsports activation,” he said.

“I think what we’ve done over the last 10 years, under the stewardship of Chase Carey and then Stefano [Domenicali] is really make this thing sort of a cultural phenomenon that’s gone well beyond a core sports product.

“It starts with what happens on the track. It’s a compelling product that we have out there, but where we’ve gone to a much more mainstream and a broader entertainment asset. You’ve seen it in Drive to Survive, you know we have the Apple movie coming out this summer, which will, again, I think renew a whole new level of interest in the sport.

Autosport Business Exchange – Monaco

Photo by: Alberto Crippa

“Then I think what you’ve seen in terms of the drivers and how they participate within what this brand is all about now and the interest level that people have following the drivers – not just what happens to them on the track, but what happens to them in their lives. And again, as we continue to open the aperture of what Formula 1 is all about, I think you’ve seen new brands coming to us.”

Chang pointed to recent deals signed by F1 as examples of how its partnerships have branched out from more traditional B2B companies to customer-facing brands, which helps continue the fan engagement away from the track.

“We’ve gone from an endemic, advertising-based, sponsorship-based B2B to then B2C. We just announced a deal with Disney earlier this week, a tremendous deal with Lego that we did last year that of culminated in a great spectacle in Miami a few weeks ago with the life-size cars that we rolled around the track.

“And I think what you’ve seen is the viewership continues to increase for Formula 1…and you’re bringing new people into the audience all the time. Kids, casual fans, all that sort of stuff.”

While brands and fans continue to pour in from most corners of the globe, Chang admits there is still plenty of room for growth in the huge market in China.

The grand prix in Shanghai is now a firm fixture on the calendar but outside of the race, there is relatively low pick-up, including among partners.

A former chief executive of the NBA in China, Chang is keen to expand into the large market the country offers.

“When I was running the NBA there, which probably was a preeminent global sports brand in China at the time – and probably still is – and being able to see the energy that the Chinese audience has for sports, I think Formula 1 can continue to grow in that country.

Lando Norris, McLaren

Photo by: Andy Hone / Motorsport Images

“We were set back, to be honest with you, with COVID because we didn’t run a race there for four years. So we probably lost some time there over the years, but there is a legacy and a history of F1 in China.

“We’ve been in Shanghai for 20 years at this point. We had a Chinese driver [Zhou Guanyu] who unfortunately is not on the grid this year, but maybe one day will come back. But look, it’s 1.4 billion people in China.

“People love sports there. They love brands there. And I think where F1 can continue to shine is that we are such a high-end brand and the brands that we actually associate with, you’re going to see that take up continue to happen.

“We do need to continue to build there and invest in the sport there. We are across the major social media platforms. We’re on the Tencent and CCTV (China Central Television), but we probably aren’t where we would like to be.

“We’re going to continue to invest and make that happen because it’s such a big market and such a big market for major consumer brands that we really want to continue to develop that.”

Photos from Monaco GP – Practice

The 2025 NASCAR Cup Series regular season was briefly put on pause last week for the NASCAR All-Star Race, but they’ll dive back into the deep end on Sunday with one of the biggest races on the NASCAR schedule. Charlotte Motor Speedway will host the 2025 Coca-Cola 600, and NASCAR’s marathon race is considered one of the crown jewels for its drivers. Kyle Larson is the leader in the NASCAR standings and he’ll be pulling double duty on Sunday, as he attempts to race in the Indianapolis 500 and the Coca-Cola 600. Larson is the +550 favorite in the 2025 Coca-Cola 600 odds, and he’s also priced at -134 for a top-five finish in the NASCAR prop odds.

The green flag drops at 6 p.m. ET on Sunday, and the race is scheduled for 400 laps around the 1.5-mile quad-oval. Before entering any 2025 Coca-Cola 600 picks, NASCAR DFS lineups on sites like DraftKings and FanDuel, or locking in NASCAR props on sites like PrizePicks, Sleeper Fantasy, and Underdog Fantasy, be sure to see the latest 2025 NASCAR at Charlotte predictions from SportsLine’s proven projection model.

Developed by daily Fantasy pro and SportsLine predictive data engineer Mike McClure, this proprietary NASCAR prediction model simulates every race 10,000 times, taking into account factors such as track history and recent results.

The model began its 2025 season by calling Chase Elliott to win for a +300 payout at the Clash at Bowman Gray and was also high on Byron as a +2000 longshot at Daytona. Then it predicted Kyle Larson’s win in Miami for a +350 payout and Christopher Bell’s +600 triumph in the NASCAR All-Star Race. In 2024, it nailed Larson to win in Las Vegas for a 21-5 sports betting payout and predicted Denny Hamlin’s wins in Bristol at 5-1 and Richmond at 17-4.

It also impressively nailed five of Larson’s wins during his historic season in 2021. All told, the model has nailed a whopping 20 winners since 2021, including nine in 2023 and three in the first seven races last season. Anyone who followed its lead on betting apps and sportsbooks on those NASCAR picks could have seen huge returns. New users also have the opportunity to take advantage of the latest FanDuel promo code, DraftKings promo code and Fanatics Sportsbook promo code.

Now, the model simulated the Coca-Cola 600 2025 10,000 times. Head to SportsLine to see the complete projected NASCAR at Charlotte leaderboard.

Top 2025 Coca-Cola 600 predictions

For the 2025 Coca-Cola 600, we can tell you the model is high on Joey Logano, even though he’s an +1800 longshot in the latest 2025 NASCAR at Charlotte odds. The three-time NASCAR Cup Series champion will celebrate his 35th birthday on Saturday, and the 37-time Cup winner would love to add a Coca-Cola 600 victory to his hall-of-fame resume. Logano won the 2015 Bank of America 500 at Charlotte Motor Speedway and was runner-up in the 2019 Coca-Cola 600.

He scored his first win of the season earlier this month in Fort Worth and is currently ninth in the NASCAR standings. He also ran top-10 at Kansas, another 1.5-mile oval, two weeks ago, so he should have his speedway setup pretty dialed in entering the Coca-Cola 600. FanDuel and BetMGM actually have Logano listed at +2000 for the outright win and you can build up your bankroll now with a BetMGM promo code.

The model has also revealed a shocking NASCAR prop for Sunday: Kyle Busch finishes top 10 for a +125 payout at the 1.5-mile speedway. The 40-year-old missed the NASCAR playoffs last year, and he’s currently 17th in the NASCAR standings entering the weekend. However, he’s still a 63-time winner in the NASCAR Cup Series and two-time champion that is capable of putting a good run together any given week.

Busch had one of his best runs of the season on a 1.5-mile oval at Atlanta early in the year, leading 13 laps on his way to a seventh-place finish. He’s also had tremendous success at Charlotte, winning the 2018 Coca-Cola 600 and recording 16 top-five finishes on the 1.5-mile quad-oval. That includes top-six finishes in eight of his last 11 starts at Charlotte. See which other drivers to avoid and the rest of the projected NASCAR leaderboard at SportsLine.

How to make 2025 NASCAR at Charlotte picks

The model is also targeting three other drivers with Charlotte NASCAR odds of 12-1 or longer to make a serious run at the checkered flag. Anyone who backs these drivers could hit it big. You can see all of the model’s NASCAR picks, props, and projected leaderboard over at SportsLine.

So who wins the NASCAR Coca-Cola 600 2025, and which longshots are must-backs? Check out the latest 2025 NASCAR at Charlotte odds below, then visit SportsLine now to see the full NASCAR Charlotte projected leaderboard, all from the model that has nailed 21 winners, and find out.

2025 NASCAR Charlotte odds, drivers, lineup

See the full NASCAR at Charlotte picks at SportsLine

Kyle Larson +550
Denny Hamlin +650
Christopher Bell +700
William Byron +750
Tyler Reddick +750
Ryan Blaney +800
Chase Elliott +1200
Kyle Busch +1200
Ty Gibbs +1800
Ross Chastain +1800
Joey Logano +1800
Chris Buescher +2200
Chase Briscoe +2500
Brad Keselowski +2500
Alex Bowman +2500
Josh Berry +2500
Bubba Wallace +3000
Austin Cindric +4000
Daniel Suarez +4000
Carson Hocevar +4500
Ryan Preece +4500
Connor Zilisch +5000
Ricky Stenhouse Jr. +5500
Noah Gragson +5500
Erik Jones +5500
Michael McDowell +6000
Austin Dillon +6500
AJ Allmendinger +9000
Zane Smith +10000
John Hunter Nemechek +10000
Cole Custer +10000
Todd Gilliland +13000
Shane Van Gisbergen +15000
Justin Haley +15000
Ty Dillon +30000
Riley Herbst +40000
Cody Ware +50000
BJ McLeod +100000

If you find yourself this weekend asking if Felix Rosenqvist is an alum of Texas A&M (he’s not), you can thank a unique sponsorship between the racer and university for the upcoming Indianapolis 500.

The driver of the No. 60 SiriusXM Honda signed an agreement on March 28 to adorn the school’s logo on his helmet and driver suit for the entire 16-race IndyCar season. The $60,000 pact states that the branding must be visible from Rosenqvist’s in-car camera that’ll be used on Fox’s IndyCar broadcasts.

It’s the second motorsports sponsorship deal pulled together by R. Ethan Braden, Texas A&M’s vice president and chief marketing officer. Braden said IndyCar and NASCAR saw prime opportunity to connect with a passionate alumni base of over 600,000 Aggies.

“We saw in Felix a top-five IndyCar driver with a terrific following, a terrific reputation,” he said in a video interview. “The placement of our advertisement to create the storytelling on his helmet is novel, because he’s one of the few that have an inboard camera.”

Rosenqvist is starting his second season with Meyer Shank Racing, which is owned by Michael Shank and four-time Indy 500 winner Helio Castroneves. Liberty Media also owns a minority stake.

His car is already an attention-grabber as the livery is adorned by imagery promoting the rock band Creed, which has enjoyed a renaissance of sorts going back to Texas Rangers’ World Series run in 2023. (The multiplatinum record selling group reunited for its “Summer of ‘99” tour last year after splitting up in the early 2000s.)

“[Felix] is a terrific statesman,” Braden said of the Swedish-born driver. “He’s a terrific representative of the sport. He’s invested in veteran and military affairs, and so he’s just a great spokesperson for what we’re about, what we stand for, and why people should care.”

Texas A&M annually boasts of the nation’s largest student bodies with over 79,000 students as of last fall, including 61,000 undergraduates. Yet some officials at the public research university, with its deep military ties, feel the school doesn’t always get the spotlight of SEC peers like Alabama, Florida and in-state rival Texas.

In raising the school’s profile, Braden compared its marketing efforts to the Indy 500 itself. “The first 100 laps of the [Indy] 500 are about getting to the second 100 laps, right?” Braden said. “There’s a lot about grit there. There’s a lot about teamwork. There’s a lot of a culture and collaboration. That’s the story we want to tell.”

The marriage between a university and motorsports is not a new one, as Braden previously put the two together while working at Purdue University in Indiana. NASCAR has marketing deals with several schools, including Alabama. Penn State, Auburn, Maryland and Virginia Tech have also advertised with the stock car racing organization.

Last October, Texas A&M agreed to be the primary sponsor for Stewart-Haas Racing for two NASCAR events at a cost of $160,000. Although Stewart-Haas ceased operations after the 2024 season, the school was pleased enough with the two races that it signed new $275,000 deal with Haas Factory Team, which carried on one of the Stewart-Haas charters.

In motorsports, particularly NASCAR and IndyCar, Braden said that the perception of their audiences being “old, White and Southern” is not the reality he saw when talking with both groups.

Research told Braden that 41% of NASCAR’s fan base is female, and 31% of all NASCAR fans have some connection to the military (veteran, currently enlisted or works adjacent to the military). He also found that “they have an incredible brand affinity that’s as good as any of the sports, frankly, better than any of them, besides maybe the NBA.”

IndyCar doesn’t have the audience that NASCAR has, but Braden said its market is not all that different from the stock car circuit. That said, he wants to see how the Rosenqvist sponsorship—a relatively inexpensive one in his eyes—performs before committing to further marketing through IndyCar.

“It’s a helmet and fire suit sponsorship, an influencer sponsorship at the end of the day,” he said. “I want to see the data. I want to see what we get out of this in terms of our social media following, in terms of earned media exposure, etc.”

In terms of what’s next for Texas A&M’s sponsorships in and out of motorsports, Braden said that its president, four-star retired general Mark Welsh, encourages him to be bold. He also has a certain weekend in mind that will excite the school’s community.

“It’s not lost on me that there’s a very exciting 2026 race in Arlington,” he said of IndyCar’s Grand Prix of that’s scheduled for next March. “The Aggies will show up and show out incredibly well. I do have my eyes on ‘26 in Arlington.”

SAN JOSE, Calif. & INDIANAPOLIS, May 23, 2025–(BUSINESS WIRE)–Lyten, the supermaterial applications company and innovator of 3D Graphene, today announced the launch of Lyten Motorsports, a new venture designed to bring Lyten’s material science innovations to motorsports parts. Lyten Motorsports is launching in partnership with INDYCAR Experience, bringing its 25-year experience as a supplier to motorsports circuits around the world.

Lyten’s 3D Graphene is a foundational, carbon-based material that can be tuned to meet the specific needs of high-performance applications, impacting material properties like strength, weight, conductivity, and permeability. Lyten is already utilizing its 3D Graphene platform to build lithium-sulfur batteries approaching 2X the energy density of lithium-ion while eliminating 85% of the mined minerals, including elimination of nickel, cobalt, and graphite. Lyten is using the strength, weight, and conductivity of its materials to design and build parts that further push the limit of strength to weight ratio in motorsports.

“Material science is creating a future that is lighter, stronger and safer, while reducing our impact on the planet,” said Dan Cook, Lyten Co-Founder and CEO. “Motorsports sit at the apex of materials innovation, where small improvements make the difference in speed and safety. The introduction of carbon fiber revolutionized the sport, and we believe Lyten 3D Graphene can be the next materials revolution in motorsports.”

Lyten will continue to execute materials research and development at its Headquarters in Silicon Valley and has opened a design and manufacturing facility in Indianapolis, Indiana for motorsport parts, co-located with the INDYCAR Experience headquarters. Lyten Motorsports is currently manufacturing 3D printed parts utilizing Lyten’s proprietary filaments and adhesives and quickly expanding into autoclave manufacturing to meet market demands. Lyten will be further enhancing the performance of carbon fiber parts and identifying metal parts that can now be converted into lighter, lower cost composite parts. Lyten Motorsports plans to develop parts for a broad range of US and International racing series.

Story Continues

Lewis Hamilton has faced roaring engines, last-lap duels and championship pressure – but even the seven-time world champion admits nothing prepared him for the nerves of watching his Formula One movie debut alongside his fiercest critics: his fellow drivers.

Ahead of this weekend’s Monaco Grand Prix, the Grimaldi Forum transformed into a private cinema where Hamilton screened the much-anticipated Apple Original film F1, starring Brad Pitt as fictional veteran racer Sonny Hayes.

The 61-year-old Oscar-winner plays a seasoned driver lured back into the sport, with the film directed by “Top Gun: Maverick” director Joseph Kosinski and produced by Hollywood heavyweight Jerry Bruckheimer.

“I was sat in the middle. I was like, ‘Oh God, everyone’s seeing it for the first time.’ I was so nervous,” Hamilton said. “I really care what the drivers think – and I wanted them to think highly of it.”

Hamilton didn’t just consult – he co-produced. And now, the 40-year-old has caught the film bug.

With his production company Dawn Apollo Films featured in the opening credits, Hamilton revealed he’s already penning three new concepts, two of which are animated. “One of them’s already in the scripting phase,” he said. “At the beginning of the movie, my production logo comes up – all planetary – that was my idea. It’s a surreal feeling.”

The F1 film drops globally on June 25 and, according to F1 bosses, it could do for the sport what Netflix’s “Drive to Survive” did – only bigger.

Drivers applaud Hollywood pace

The film’s racing scenes, many shot during actual Grand Prix weekends with full driver cooperation, earned praise from the paddock. British teenager Oliver Bearman was impressed with Pitt’s on-track performance. “He was pushing the car. I know he trained hard, and the guy from his training team said he took real risks. He did his homework.”

Mercedes driver George Russell, who also features briefly in the movie, said the film’s integration of real drivers and team principals added a dose of authenticity – and humor. “As an F1 fan, it’s funny seeing us pop up here and there with Brad Pitt,” Russell said. “I had about a three-second scene, but hey – sometimes that’s enough!”

Piastri powers forward

Off the screen, the F1 title race continues to build drama – and Oscar Piastri is front and center.

Hamilton, who famously launched his career at McLaren, praised the 23-year-old Australian’s hot form. Piastri has won four of the first seven races this season and leads teammate Lando Norris by 13 points going into Monaco.

“He’s doing everything right to win a world title,” Hamilton said. “I have no advice – just keep doing what he’s doing.”

Though Red Bull’s Max Verstappen spoiled Piastri’s bid for a fourth straight win in Imola last week, the young Aussie, who also won in Bahrain, Saudi Arabia, Miami and China, remains grounded. “Imola wasn’t a reality check,” he told reporters. “But a reminder that not everything goes your way.”

With Australian greats Jack Brabham, Mark Webber and Daniel Ricciardo all having conquered Monaco, Piastri is keen to make his mark. “There’s a lot of Aussie history here,” he said. “It’d be nice to add another chapter.”

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Bubba Wallace Strikes Multi-Million Dollar Deal Amid Intense Legal Battle in NASCAR

In a bold move, 23XI Racing recently announced a groundbreaking partnership with Coca-Cola Consolidated, valued at a whopping $306 billion, to sponsor Bubba Wallace amid a fierce legal dispute with NASCAR. The collaboration comes at a crucial time as the team continues to navigate a contentious court battle with the racing giant.

The unexpected announcement was made public on May 22, 2025, through the team’s official social media channels, showcasing Wallace proudly endorsing a Coca-Cola can. This strategic alliance not only signifies a significant financial boost for the team but also serves as a morale-boosting opportunity for Wallace to solidify his position within the racing world.

The legal turmoil between 23XI Racing and NASCAR has been ongoing for the past year, with both parties at odds over a release clause in the new charter agreement. Despite a preliminary injunction granted to the teams in December 2024 allowing them to race without signing the contentious clause, a final verdict on the matter is yet to be reached, adding to the suspense surrounding the situation.

While Wallace faced some challenges at the beginning of the 2025 season, he has shown resilience by securing multiple stage points and maintaining a competitive edge. With four top-ten finishes and two top-five finishes in 12 starts, Wallace currently holds the tenth spot in the Cup Series points table, amassing a total of 310 points. However, the coveted win that would guarantee his spot in the 2025 playoffs still eludes him, keeping fans on the edge of their seats.

Reflecting on the team’s new partnership with Coca-Cola Consolidated, 23XI Racing expressed their enthusiasm, stating, “Big news! We’re proud to welcome @CokeCCBCC to the 23XI Racing family. Whether it’s cooling down after a race or celebrating in Victory Lane, Coke is Bubba’s go-to. Here’s to more iconic moments on and off the track.”

In a candid moment earlier this year, Wallace opened up about the pressure he feels from his teammate, Tyler Reddick, who currently leads him in the Cup Series standings. Despite acknowledging Reddick’s success, Wallace shared his determination to push himself further, emphasizing his commitment to self-improvement and competitiveness in the racing world.

As the legal battle rages on and the competition heats up on the track, Bubba Wallace’s partnership with Coca-Cola Consolidated adds a new layer of intrigue to an already intense racing season, promising fans and enthusiasts alike a thrilling journey ahead in the world of NASCAR.