Woods and Nike? That’s a match made in marketing heaven. It all started back in 1997 when a 21-year-old Woods signed a 5-year, million deal right after winning The Masters. But he wasn’t stopping there. That same year, he locked in million with Titleist and million with American Express. By the end of the year—just eight […]
Woods and Nike? That’s a match made in marketing heaven. It all started back in 1997 when a 21-year-old Woods signed a 5-year, million deal right after winning The Masters. But he wasn’t stopping there. That same year, he locked in million with Titleist and million with American Express. By the end of the year—just eight months into his pro career—Tiger had already hit 0 million in earnings. Insane, right?
But endorsements are just part of the story. Tiger Woods has been building his empire as well! He’s got TGR Design, a golf course design firm with projects all over the world. He runs TGR Live, an events company. And, because why not, he also owns a restaurant called The Woods. And of course, how can we not mention the all-tech-infused TGL, that he launched in collaboration with Rory McIlroy which is the reason for the buzz among the golf community? It was supposed to debut in 2024, but now it’s been pushed to 2025. Either way, it’s got people talking.
Tiger Woods’s earnings stretch beyond golf
And it wasn’t just Nike throwing cash his way. Woods had signed deals with everyone from Gatorade to Rolex to TaylorMade. Let’s just say, if there was a big-name brand, they probably wanted Woods in their corner.
Forbes even made it official in 2022, making him only the second active athlete to reach that status after LeBron James. And the wildest part? He got there without taking LIV Golf’s “mind-blowingly enormous” offer which was rumored to be in the “high nine digits.” But here’s the twist: less than 10% of Woods’s fortune comes from winning on the course. Sure, his 1 million in PGA Tour prize money is a record, but it’s his endorsements and business moves that built his empire. So, let’s dive straight into it!
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Nike kept the deals coming. In 2000, they upped it to 0 million over five years. Then came the 2005 mega-deal: 8 years for 0 million. And in 2013, they signed what turned out to be their final contract—10 years, 0 million. By the time Woods and Nike officially called it quits in January 2024, he made an estimated 0 million from that partnership alone.
On top of that, Woods’s PGA Tour pension plan is sitting pretty at million. And let’s not forget his course design business, which he launched during the 2009 financial crisis. He’s been designing golf courses all over the world ever since. Basically, he’s not just sitting on his wealth—he’s building on it. What do you think? Can any other athlete surpass the golf legend in the future? Tell us in the comment section below!