Motorsports

Top 10 Net Worths You Need To See

Published

1 month ago

November 19, 2025

Every season, fans talk about speed, trophies and drama. However, many people also ask: Who are the Richest NASCAR Drivers today?

In this in-depth breakdown, you will see how prize money, team contracts, endorsements, TV deals and smart investments all build these giant fortunes.

How We Ranked the Richest NASCAR Drivers

To rank the Richest NASCAR Drivers, we looked at several key factors. First, we considered estimates of net worth from long-term reports, interviews, and business coverage. Second, we looked at career prize money and base salaries from Cup Series deals.

However, race winnings alone rarely explain the full picture. Endorsements, merchandise, TV work and team ownership often add more money than chequered flags. For example, some drivers still earn strong incomes from media roles and brand partnerships many years after retirement.

We also considered business ventures away from the track. In many cases, drivers invest in car dealerships, restaurants, real estate or even their own race teams. As a result, their net worth can grow long after their last start.

For current and historic context, you can explore official sports news on the NASCAR website. For wider sports money stories, you may also check general coverage on Forbes SportsMoney.

Now, let us look at the top 10 Richest NASCAR Drivers and how they built their fortunes.

Top 10 Richest NASCAR Drivers

1. Dale Earnhardt Jr – The Fan Favourite Turned Media Empire

($300 million)

Dale Earnhardt Jr sits near the top of almost every Richest NASCAR Drivers list. Many estimates place his net worth in the hundreds of millions of dollars. Because he combined success on track with a powerful personal brand, his income streams remain strong.

On track, Dale Jr won multiple races and became the face of NASCAR for many casual fans. However, his real wealth comes from huge sponsorship deals, long-term partnerships and a natural gift for media work. His time with major brands and his long-running TV role helped him stay in the spotlight.

In addition, he owns businesses, including media projects and, at times, a race team, as well as various investments. As a result, his earnings did not stop when he stepped away from full-time driving.

2. Jeff Gordon – From Rainbow Warrior to Team Co-owner

($200 million)

Jeff Gordon changed the look of NASCAR in the 1990s and 2000s. He won four Cup Series titles and helped move the sport into a new era of mainstream TV coverage. Therefore, he earned huge prize money and some of the best sponsorship packages in racing.

Over time, Gordon accumulated wins, bonuses, and endorsement deals with major consumer brands. In addition, he took a smart step into ownership. His long-time link with Hendrick Motorsports includes equity that adds serious value to his net worth.

After full-time driving, he moved into TV commentary and senior roles at Hendrick. Consequently, money still flows from both the business and media sides. Many analysts place him near Dale Jr on the Richest NASCAR Drivers table because his stake in top-level teams may grow in value over time.

3. Jimmie Johnson – The Seven-Time Champion Investor

($160 million)

Jimmie Johnson joined the legends’ club by winning seven Cup Series titles. Because of this record, he received top salaries, performance bonuses and stable backing from long-term sponsors. His calm image and consistency also appealed to big companies that wanted a trusted face.

However, Johnson did not rely only on race earnings. He built a broad portfolio with property, investments and partnerships beyond the garage. In addition, he moved into IndyCar and sports car racing, which helped him stay in the broader motorsport spotlight.

He now holds a stake in the business side of racing and continues to work there. As a result, his estimated wealth remains among the highest of all active and retired drivers.

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4. Kevin Harvick – Steady Success and Long-Term Deals

($110 million)

Kevin Harvick built his fortune through consistency and wise choices. He dramatically stepped into the Cup Series after the death of Dale Earnhardt Sr, yet he soon wrote his own story. Over a long career, he stayed near the front, which meant strong prize money every season.

Harvick’s steady results attracted big sponsors and long-term contracts. In addition, he formed his own management and business interests, which handled deals for other drivers and projects. These activities added extra income and gave him leverage in negotiations.

After retiring from full-time Cup racing, Harvick moved into broadcasting. Therefore, he kept his media profile and opened a fresh revenue stream. This combination of on-track success, business sense and TV work places him among the Richest NASCAR Drivers of the modern era.

5. Tony Stewart – Driver, Owner and All-Round Racer

($90 million)

Tony Stewart, known for his fiery style, found success in almost every series he entered. He won multiple Cup titles and collected strong prize money throughout his career. Yet his biggest financial move came when he took ownership of Stewart-Haas Racing.

Because he combined driver duties with team ownership, Stewart enjoyed both salary and profit share. In addition, he invested in dirt tracks, other race series and various motorsport ventures. These deals turned him from a star driver into a major racing businessman.

Stewart’s wealth also benefits from media appearances and a loyal fan base. Therefore, he remains a key figure when discussing the Richest NASCAR Drivers in history. His story shows how ownership can turn track success into long-term financial power.

6. Kyle Busch – Modern-Era Prize Money Machine

Richest Nascar Drivers - Kyle Busch — Source: Shutterstock

($80 million)

Kyle Busch joined the sport’s elite with over 200 wins across NASCAR’s top three series. Because he races often and wins frequently, he has accumulated large prize totals and performance bonuses. His aggressive style splits opinion, yet it also draws attention and sponsor interest.

Busch signed strong contracts with top teams and held premium endorsements with major consumer brands. In addition, he launched his own Truck Series race team. That move created another income stream, while also building his presence as a team boss.

He also invests away from the track, which boosts his overall wealth. As a result, many estimates place him firmly inside the top group of Richest NASCAR Drivers, especially among those still active or recently active.

7. Denny Hamlin – Driver and Team Partner in a New Age

$80 million)

Denny Hamlin spent many years as a top contender in the Cup Series. He won crown-jewel races such as the Daytona 500 several times, which brought large payouts and significant sponsor exposure. Because he stayed with top equipment, his base salary and bonuses remained high.

However, his most interesting money move came with team ownership in partnership with NBA star Michael Jordan. Together, they launched 23XI Racing, which competes at the front and attracts premium sponsors. As the team grows, Hamlin’s stake could rise in value.

In addition, he has personal endorsements and often appears in TV features and adverts. As a result, his estimated net worth continues to rise, and many analysts expect him to climb even higher on the Richest NASCAR Drivers lists over time.

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8. Danica Patrick – Crossover Star and Marketing Powerhouse

$80 million)

Danica Patrick may not match the win totals of some names on this list. However, her impact on marketing and global awareness of the sport is huge. She became one of the most recognisable racing drivers in the world, across IndyCar and NASCAR.

Because of this fame, she signed some of the most valuable endorsement deals in motorsport, including headline roles in major advertising campaigns. These partnerships often paid more than the race results. In addition, she launched fitness, clothing, and wine brands, creating new income streams.

Although she retired from full-time racing, her business and media work continue. Therefore, she remains one of the Richest NASCAR Drivers in terms of overall net worth, especially when you factor in brand value and lifestyle ventures.

9. Mark Martin – The Quiet Legend with Smart Money Moves

$70 million)

Mark Martin never won a Cup title, yet he remains one of the most respected drivers in NASCAR history. He scored many wins and finished runner-up in the championship several times. Consequently, he enjoyed high salaries and strong bonuses across a very long career.

Martin’s image as a clean, fit and professional racer made him a magnet for sponsors. In addition, he invested in car dealerships and other businesses, which grew steadily over time. These ventures added a reliable base of income beyond racing.

Because he managed his money carefully and avoided a flashy lifestyle, many estimates place his net worth in the upper group of retired drivers. As a result, he rounds out our list of the Richest NASCAR Drivers with a story built on discipline as much as speed.

10. Kasey Kahne – From Cup Winner to Team Owner and Businessman

$30 million)

Kasey Kahne built a strong Cup career with many race wins and popular appeal. His good looks and calm manner made him a favourite for sponsors. As a result, he secured solid contracts and endorsement deals with major consumer brands.

In addition, Kahne invested in his own sprint car teams and other racing operations. These projects kept him tied to the grassroots of the sport while also adding income and assets. Property and business interests outside racing also contribute to his net worth.

Therefore, even though he stepped back from full-time NASCAR competition, his wealth remains significant. Many Richest NASCAR Drivers rankings still include his name, especially when they look at total career earnings plus current holdings.

What Makes the Richest NASCAR Drivers So Wealthy?

When you look across this list, some patterns appear again and again. First, top drivers usually combine race winnings with strong, long-term sponsorships. In many cases, endorsements and TV ads pay more than trophies.

Second, the biggest fortunes often include some form of ownership. That might be shares in a Cup team, rights to a personal brand, a car dealership network or other businesses. Because these assets can grow, they push net worth higher even after retirement.

Third, media roles matter. Drivers who move into commentary, analysis or regular TV spots stay visible. As a result, their brand value remains high, and new sponsorships keep coming in. This cycle keeps them near the top of the Richest NASCAR Drivers lists for many years.

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Will the Richest NASCAR Drivers List Change in Future?

The money side of NASCAR keeps evolving. New TV deals, streaming, social media and global sponsors all shift how drivers earn. Younger stars use platforms such as YouTube, podcasts and social channels to build personal brands much earlier.

Because of this, the next generation may add new names to the Richest NASCAR Drivers rankings. Drivers who combine on-track success with clever digital content and business investments could overtake some older legends in time.

However, the core rules remain the same. Consistent results, trusted image, smart deals and long-term investments still shape who ends up at the very top of the NASCAR net worth charts.

Collage of the top 10 richest NASCAR drivers standing beside their race cars on the grid

Sports content writer for World in Sport

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Motorsports

Veteran Automotive Executive Andy Thomas Named Vice President of Manufacturer Relations At Ten Tenths Motor Club

Published

19 minutes ago

December 22, 2025

Your Sports Nation

CONCORD, N.C., Dec. 22, 2025 /PRNewswire/ — Ten Tenths Motor Club has named longtime automotive executive Andy Thomas as its new Vice President of Manufacturer Relations, bringing more than three decades of global experience in luxury automotive sales, marketing and brand management to the newly opened motorsports and lifestyle destination.

In a first-of-its-kind partnership combining unparalleled motorsports history, automotive heritage and business expertise, officials with Speedway Motorsports and business leader Rick Hendrick today announced the creation of the Ten Tenths Motor Club. (PRNewsfoto/Speedway Motorsports)

In his new role, Thomas will develop and maintain relationships with OEM partners to understand their needs, perspectives and objectives, while working to identify opportunities for growth by leveraging new and existing partnerships to increase facility usage.

Click here for photos to support this release.

Thomas joins Ten Tenths Motor Club after serving as Vice President of Marketing and Communications for McLaren Automotive North Americasince 2015, where he led strategic marketing, communications and global strategy that helped drive record sales growth. During his decade with McLaren, Thomas oversaw experiential events in over 30 major metro markets and developed retail programs that significantly increased sales conversions and owner engagement.

“Andy’s reputation and relationships within the global automotive community are unmatched,” said Rick Hendrick, who founded Ten Tenths Motor Club in partnership with Speedway Motorsports. “His leadership will be instrumental in strengthening our partnerships with manufacturers and luxury brands as we continue to establish Ten Tenths as a world-class venue for automotive experiences.”

Prior to McLaren, Thomas served in leadership roles with Rolls-Royce Motor Cars in both Goodwood, U.K. and North America, where he guided global brand alignment and oversaw international marketing strategy across Europe, Asia-Pacific and the Middle East. Earlier in his career, he held key marketing and sales roles with BMW of North America, Ferrari North America and Land Rover North America, gaining experience in dealer relations, product marketing and luxury customer engagement.

“Our vision for Ten Tenths Motor Club is to establish the facility as not only a premier experience for passionate automotive enthusiasts, but also to create a destination for corporate events that is unmatched in the automotive industry,” said Speedway Motorsports President and CEO Marcus Smith. “We look forward to Andy joining our efforts to invite manufacturers from around the world to Ten Tenths Motor Club and the greater Charlotte region.”

A Clemson University graduate with a Bachelor of Science in Mechanical Engineering, Thomas also serves on the Board of the Erwin Center for Brand Communication at his alma mater. In that role, he mentors students, sponsors real-world marketing projects and connects students with opportunities across the automotive and luxury brand landscape.

A native of Salisbury, Maryland, Thomas began his career in dealer operations at Fox Chevrolet in Baltimore before joining the OEM side of the industry. His work has taken him across the United States, the United Kingdom and Europe, building a broad network and a deep understanding of international brand collaboration.

“I’m thrilled to join Ten Tenths at such an exciting time,” Thomas said. “The club’s vision represents the next evolution of automotive lifestyle and performance culture. I look forward to connecting global manufacturers with this extraordinary facility and to becoming part of the Charlotte community.”

Located adjacent to the iconic Charlotte Motor Speedway, Ten Tenths Motor Club combines exclusive track access, curated events and premium hospitality to create an unparalleled environment for members and partners. The facility has quickly become a premier destination in the Charlotte metropolitan area for automotive launches, luxury brand activations, enthusiast experiences and special events. Tickets are now on sale for Ten Tenths Motor Club signature public event, Heritage Invitational, April 9-11, 2026.

About Ten Tenths Motor Club

Based in Concord, North Carolina, Ten Tenths Motor Club is a private automotive and lifestyle destination designed for those who live and breathe performance. Located beside Charlotte Motor Speedway, the club offers members access to exclusive driving experiences, signature events, and brand collaborations with the world’s most respected automotive manufacturers and luxury partners.

Learn more at www.tententhsmotorclub.com.

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SOURCE Speedway Motorsports

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Motorsports

Mobil 1, Autodromo Again Partner on Limited-Edition, Auto-Inspired Watch

Published

36 minutes ago

December 22, 2025

Your Sports Nation

The Mobil 1 brand has again teamed up with Autodromo to introduce a limited-edition, automotive-inspired wristwatch—the Group B Mobil 1 Edition. After the sellout success of their first collaborative timepiece, the Monoposto Mobil 1 Edition, the companies return with a new design crafted for motorsports enthusiasts.

Inspired by the Group B rally era, a short-yet-iconic period from 1982-86, the watch draws from a chapter widely regarded as one of motorsports’ most thrilling, according to officials. Group B combined fearless driving with advanced materials and bold engineering, producing the kind of speed and spectacle that helped define modern performance culture. Drivers charged across mountain passes, desert roads and snowy forest stages in machines that continue to shape the way fans view the sport today.

Autodromo’s interpretation of this era blends that history with modern craftsmanship. The Mobil 1 Group B Pegasus Edition features a bimetallic case construction with a lightweight 39mm titanium capsule housed within a stainless steel outer structure. Designed with a unisex fit, the watch offers a versatile wear experience for collectors and fans alike.

mobil 1 + autodromo logos

The integrated stainless-steel bracelet is finished with a black DLC coating for a sharp, contemporary look, and a high-contrast dial inspired by vintage racing tachometers reinforces the motorsports influence. Each piece arrives in a handcrafted aluminum box, and the bracelet can be easily removed with a spring bar tool for those who prefer to swap in a strap.

Blending Innovation & Passion

Only 70 watches will be available at Autodromo.com (retail value: $995).

“Group B represents a moment in motorsports where innovation and passion were at their highest. It still inspires so much of what the Mobil 1 brand stands for,” says Austin Johansen, North America marketing manager on behalf of the Mobil 1 team. “We loved seeing the response to our first watch, and we are excited to bring fans a second collaboration that celebrates both performance and lifestyle.”

For Autodromo, the Group B silhouette is one of the brand’s most iconic designs, known for its slim profile, precision and early-1980s high-tech aesthetic.

“The Mobil 1 brand sits at the heart of automotive culture, so this collaboration continues to feel purposeful and exciting for us,” says Bradley Price, founder of Autodromo. “This edition is a chance to honor an unforgettable motorsports era and create something that feels fresh, collectible and full of character.”

Key features include:

Bimetallic titanium and stainless steel case
Stainless steel integrated bracelet with hidden butterfly clasp and black DLC coating
Miyota 9015 automatic movement
Sapphire crystal with antireflective coating
Water resistant to 50 meters
39mm case diameter
9mm case thickness
75 mm lug to lug
20 mm lug width
Packaged in a handcrafted aluminum collector’s box

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Motorsports

Bigrock Motorsports Crowned Indian Supercross Racing League Season 2 Champions

Published

52 minutes ago

December 22, 2025

Your Sports Nation

The Indian Supercross Racing League (ISRL) Season 2 concluded spectacularly with a historic Grand Finale at the EMS Corporation Stadium, Calicut. Megastar and ISRL Brand Ambassador Salman Khan was present on the ground, adding star power to an electrifying night of high-octane racing and live entertainment.

The finale witnessed a record-breaking turnout of over 32,000 fans, marking the highest-ever attendance for a motorsport event in India and reinforcing Kerala’s strong connection with motorsport and large-scale live sporting experiences.

Indian Supercross Racing League Season 2

Amid roaring crowds and intense on-track action, Team Bigrock Motorsports was crowned ISRL Season 2 Champions, capping off a fiercely competitive championship that unfolded across Pune, Hyderabad, and Calicut. The season showcased a compelling blend of international excellence and emerging Indian talent.

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The Calicut round delivered thrilling racing across all categories. Matt Moss from team BigRock Motorsports (Australia) claimed victory in the 450cc International class aboard the Kawasaki KX 450, while Calvin Fonvieille from team Apollo Indewheelers (France) dominated the 250cc International category on the Yamaha YZ 250. The 250cc India-Asia Mix class was won by Delvinator Alfarizi (Thailand) riding the KTM 250 SX – F, drawing thunderous applause from the packed stadium.

Indian Supercross Racing League Season 2 Result

Megastar Salman Khan, Brand Ambassador, ISRL, said: “Watching the Grand Finale in Calicut was truly special. The passion of the fans and the intensity of competition show how far Indian motorsport has come. ISRL is creating a platform where Indian riders can compete confidently alongside the world’s best.”

Also Read: Nissan Previews New Nismo Concept Ahead Of Tokyo Auto Salon 2026 Debut

Reflecting on the season, Veer Patel, Managing Director, ISRL, said: “Season 2 reflects the growing belief in Supercross across India. From Pune to Hyderabad and now Calicut, the record-breaking fan response shows the sport has truly found a home here, while we continue building strong pathways for Indian riders alongside world-class racing.”

Over the course of Season 2, 36 international riders from 21 countries, including Australia, France, the USA, Germany, Thailand, and South Africa, competed alongside India’s top riders such as Rugved Barguje, Ikshan Shanbhag, Prajwal Vishwanath, and Shlok Ghorpade, highlighting ISRL’s growing global stature.

Beyond the races, the Reise Moto ISRL Fan Park transformed EMS Corporation Stadium into a complete motorsport festival, featuring live music, racing simulators, interactive brand zones, food experiences, merchandise, and rider interactions, creating an immersive fan experience for families and enthusiasts alike.

Also Read: Tata Sierra EV Snapped Testing In India; Here’s What We Know So Far

With Season 2 concluding on a historic high, the Indian Supercross Racing League now looks ahead to expanding its footprint, strengthening grassroots development, and further positioning India on the global Supercross map.

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Motorsports

Nissan plans to double NISMO lineup by 2028

Published

1 hour ago

December 22, 2025

Your Sports Nation

On the Dash:

Nissan plans to expand its global NISMO lineup from five models to 10 by 2028.
The move supports a broader turnaround strategy focused on motorsports and performance vehicles.
U.S. availability remains limited, and not all future NISMO models will reach every market.

Nissan plans to significantly expand its high-performance NISMO lineup as part of a broader turnaround strategy to reverse years of slowing sales and rebuild brand momentum.

The automaker announced this week that it intends to double the number of NISMO models offered globally, growing the lineup from five vehicles today to 10 by 2028. The expansion is tied to Nissan’s ongoing transformation plan, which places renewed emphasis on motorsports, performance engineering and enthusiast-focused products.

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NISMO, short for Nissan Motorsports, represents the company’s performance division and delivers upgraded versions of standard models. These vehicles typically feature more powerful engines, sport-tuned suspensions and distinctive exterior styling cues that set them apart from the core lineup.

In the U.S., Nissan currently offers just two NISMO-branded vehicles. The NISMO Z delivers an additional 20 horsepower compared with the standard Z and includes track-focused upgrades such as an oil cooler, performance tires and racing-style seats. The NISMO Armada, a recent addition, produces 35 more horsepower than the standard full-size SUV and includes suspension revisions and exterior enhancements.

While Nissan confirmed the global expansion, it did not specify which vehicles will receive NISMO variants or how many will be sold in the U.S. The company also indicated that not all 10 models are expected to be available in every market.

As part of the strategy, Nissan said it is open to working with external performance partners to broaden the NISMO portfolio. Those collaborations could help accelerate development and expand the brand’s reach without relying solely on in-house resources.

The NISMO push signals a shift in priorities for Nissan as it looks to reconnect with driving enthusiasts and strengthen its brand image. Performance models have historically served as halo vehicles, helping attract showroom traffic and reinforce engineering credibility across the broader lineup.

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Motorsports

The Inside Lane | Ep. 109: Matt Kaulig & Chris Rice

Published

1 hour ago

December 22, 2025

Your Sports Nation

Devon Henry drives the inside lane, going inside the world of racing in the State of Arizona and NASCAR. In this episode of ‘The Inside Lane,’ Devon is joined by 29-time NASCAR National Series winners, two-time Xfinity Series regular season champions, and partners of the NASCAR Foundation. The Owner and the CEO of Kaulig Racing, in Welcome, North Carolina, it’s Matt Kaulig and Chris Rice.

Devon, Matt, and Chris dig into Chris’ health journey, the Speediatrics Fun Day, and NASCAR Foundation Speedy Bear Brigade. The trio also takes a deep dive into the philanthropy at Kaulig Racing and how it is affecting communities and children across North America.

0:59 Chris’ health journey

2:55 Kaulig Racing and Kaulig Giving charity and competition

4:37 The Speedy Bear Brigade

6:16 Building and growing the Speediatrics Fun Day

8:11 Giving back to the communities with the NASCAR Foundation

9:12 Mike Helton and winning the Betty Jane France Poker Tournament

10:28 How Kaulig Giving has impacted communities across North America

12:57 Teaching how to be philanthropic

15:46 How giving affects Matt and Chris

16:45 When Matt won a bike as a kid

17:12 The long lasting effect of the Speedy Bears

19:05 Samantha’s Gift of Hope

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Motorsports

Lindblad to drive Red Bull F1 car on Delhi streets in 2026 showrun

Published

2 hours ago

December 22, 2025

Your Sports Nation

The Red Bull team does more to promote Formula 1 around the world than any other team. Formula 1 owes Red Bull a debt of gratitude. Arvid Lindblad will make his first Formula 1 showrun as a Racing Bulls driver by taking a Red Bull F1 car onto the streets of Delhi for the Red Bull Moto Jam 2026

The ultimate celebration of motorsports is back says Red Bull!

Red Bull Moto Jam is one of India’s biggest motorsports festivals. After a first edition in Chennai, the motorsports spectacle visits the country’s capital with the second edition in 2026 taking place in Delhi NCR.

This first-of-a-kind multi-discipline motorsports extravaganza provides an immersive experience to thrill Indian fans.

The event will feature world-class athletes, including Visa Cash App Racing Bulls Formula 1 driver Arvid Lindblad, who will dazzle the audience in a VCARB-branded F1 car.

Motorsports disciplines at Red Bull Moto Jam 2026:

F1 car showrun
Drifting
Stunt biking
Freestyle motocross (FMX)
Stunt cars

“Yeah, obviously very excited,” Lindblad said of the upcoming event to Autocar India. “The news is out about Red Bull Moto Jam. I think it’s going to be a really cool event. It’s going to be amazing driving an F1 car on the streets of Delhi.

“Even more special, it’s going to be my first showrun as a Formula 1 driver and doing that here in India with my heritage and background is obviously something I’m very excited about.

“I think it’s going to be an amazing event. It’s going to be just before the F1 season starts. So really looking forward to coming back to India and having some fun.”

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