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Top 10 Women’s College Basketball Players with the Highest NIL Valuations

Ever since the advent of the name, image and likeness (NIL) era in college sports in 2021, football and men’s basketball players have typically been the highest earners. However, women’s college basketball has been a major beneficiary of NIL, too. In fact, women’s college athletes’ NIL deals outpaced men’s college athletes’ NIL deals in 2023, […]

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Ever since the advent of the name, image and likeness (NIL) era in college sports in 2021, football and men’s basketball players have typically been the highest earners. However, women’s college basketball has been a major beneficiary of NIL, too.

In fact, women’s college athletes’ NIL deals outpaced men’s college athletes’ NIL deals in 2023, according to a report from SponsorUnited. The report showed that NIL deal distribution among the top 100 most endorsed athletes that year was balanced between women’s athletes earning 52% of the money from those partnerships and men’s athletes earning 48% of the money from those deals. Women’s college basketball players made up 35% of the money earned by women’s athletes in NIL that year, the report added. 

Of course, stars like Caitlin Clark, Angel Reese, Paige Bueckers, Hailey Van Lith and Cameron Brink were all still in college at the time of the report, helping to spearhead a rise in the popularity of women’s basketball in recent years. 

That said, let’s take a look at the 10 most valuable players in women’s college basketball entering the 2025-26 season, via On3.

School: LSU
Position: Guard
NIL valuation: $1.5 million

Flau’jae Johnson has been one of the premier faces of NIL across all college sports, being able to profit on her rapping career while also starring on the court. Ranked 52nd in On3’s most valuable college athletes list, Johnson has landed countless NIL deals, reportedly inking deals with Powerade, JBL Audio, Raising Cane’s, Campus Ink, Papa John’s, Doritos, Uninterrupted, Amazon, Turbo Tax, Experian, JanSport, The Athlete’s Foot, Tinder, Bazooka, Apple Cash and Mondelez. 

Flau’jae Johnson #4 of the LSU Tigers pregame against the UCLA Bruins in the Elite Eight round of the NCAA Women’s Basketball Tournament. (Photo by Reagan Cotten/University Images via Getty Images}

Johnson also agreed to an NIL deal with Unrivaled, the new women’s professional basketball league that just finished its first year. A third-team All-American last season, Johnson has been viewed as a top prospect in the 2026 WNBA Draft as she enters her senior year. 

School: Oklahoma
Position: Guard
NIL valuation: $755,000

Aaliyah Chavez was ranked as the No. 1 recruit by 247 Sports in the Class of 2025, allowing her to profit before she entered college. It was rumored that she was commanding a $1.5 NIL package before committing to Oklahoma over Texas. It was also reported that she was expected to agree to an NIL deal with Jordan Brand shortly after committing to Oklahoma in March.

School: USC 
Position: Guard
NIL valuation: $739,000

NIL has also allowed JuJu Watkins to profit early in her college career. After being named a consensus first-team All-American as a freshman for the 2023-24 season, Watkins became a fixture in State Farm ads. Watkins also has reported deals with Nike, Fanatics, Mondelez, United Airlines, Spotify, AT&T and Gatorade, among others. 

JuJu Watkins #12 of USC looks on during a game against Indiana in the Big Ten Women’s Basketball Tournament. (Photo by Michael Hickey/Getty Images)

In fact, Watkins starred in a Gatorade ad alongside Bueckers and Cooper Flagg that aired during the men’s and women’s NCAA Basketball Tournaments in March and April. As Watkins rehabs from an ACL tear, she has been viewed as one of the future faces of the sport, and she has two years of eligibility remaining. 

School: Iowa State
Position: Guard
NIL valuation: $412,000

Jada Williams has earned a handful of reported NIL deals that date back to before she began college in 2023, agreeing to partnerships with Overtime, Nerf, Lace Clips, Lemon Perfect, Spalding, Bumble, Gymshark and more. Williams averaged 12.7 games as a sophomore in 2024-25, transferring from Arizona to Iowa State.

School: Alabama A&M
Position: Guard
NIL valuation: $299,000

One of the few players from a mid-major school to appear on any of these lists, Shelomi Sanders — the daughter of Colorado football coach and NFL legend Deion Sanders — has collected a handful of NIL deals from notable brands through the end of her sophomore season. She has reportedly agreed to deals with Dexcom U, EA Sports, Meta, Instagram, KFC and more. 

School: UConn 
Position: Guard
NIL valuation: $218,000

Azzi Fudd was collecting NIL deals even before she helped UConn win a national championship in 2025. The No. 1 recruit in the Class of 2021, Fudd notably signed a deal with Under Armor to reportedly join Steph Curry’s personal brand as a freshman

Azzi Fudd #35 of UConn looks on in the fourth quarter against South Carolina in the National Championship of the NCAA Women’s Basketball Tournament. (Photo by Maddie Meyer/Getty Images)

Fudd has also reportedly received deals with Chiptole, TikTok, American Eagle, TIAA, Nerf, Buick, Bose, Door Dash, Madison Reed and more, as she opted to return to UConn for one last season in 2025-26. She’s expected to be a top prospect in the 2026 WNBA Draft.

School: South Carolina
Position: Forward
NIL valuation: $159,000

Chloe Kitts, who helped South Carolina win a national title as a sophomore in 2024, has logged a few notable NIL deals in her college career. She’s reportedly earned deals from Powerade, Sephora, Marathon and Mondelez. As she enters her senior year, Kitts has emerged as one of the top players on Dawn Staley’s squad, winning SEC Tournament MVP in 2025. 

School: UConn
Position: Guard
NIL valuation: $145,000

KK Arnold, who was one of the top recruits in the Class of 2023, has several NIL deals with notable brands. She has reportedly agreed to deals with the NIL Store, Powerade, Intuit TurboTax, Raising Cane’s and others. After coming off the bench for UConn’s title-winning squad in 2025, Arnold seems in line to have a larger role in 2025-26, which could help her earn more NIL money.

School: Florida
Position: Guard
NIL valuation: $138,000

The daughter of NBA icon Shaquille O’Neal, Me’Arah “Meezy” O’Neal is in the top 10 on this list following her freshman year at Florida. She doesn’t have any reported NIL deals. 

School: LSU
Position: Guard
NIL valuation: $125,000

MiLaysia Fulwiley was one of the top transfers in women’s college basketball this offseason, making the move from South Carolina to LSU after winning SEC Sixth Woman of the Year in 2024-25. She reportedly inked a handful of NIL deals during her time at South Carolina, agreeing to partnerships with RITZ Crackers, Curry Brand, Red Bull, Intuit TurboTax and more.

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Why Amani Hansberry is Virginia Tech’s most important team transfer for 2025-26

Three years have now passed with three straight finishes outside of the NCAA Tournament for Virginia Tech. The Hokies are coming off their worst season since head coach Mike Young took over in 2019. This team was pretty rough during a really down season for the ACC, though there’s hope that Young can get them […]

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Three years have now passed with three straight finishes outside of the NCAA Tournament for Virginia Tech. The Hokies are coming off their worst season since head coach Mike Young took over in 2019. This team was pretty rough during a really down season for the ACC, though there’s hope that Young can get them back to the Big Dance for the first time since 2022’s ACC Tournament title.

The first good news is the return of leading scorer Toibu Lawal, a rising senior forward from England who was the only double-digit scorer for the Hokies. Lawal was also the top rebounder and a major piece to build around this season, though there’s a lot of new faces around him. Underclassmen like Jaden Schutt and Tyler Johnson return for bigger roles, but the Hokies will miss starters like Mylyjael Poteat and Jaydon Young.

A slew of freshmen talent enters the fold, including a pair of 4-star frontcourt players, but we’re looking more closely at the transfer portal haul. Young and his staff lost half a dozen names into the mix but aren’t leaning as heavily on new veteran talent. Former UNLV guard Jailen Bedford is the backcourt’s newest veteran while Izaiah Pasha comes to town after success with Delaware, though the third and final name will attract more attention.

Amani Hansberry is a 6-8 forward from Baltimore who was a Top 75 prospect back in the Class of 2023. He began his collegiate career at Illinois but saw mostly backup minutes as a freshman before transferring to West Virginia. Hansberry established himself in a more significant role with the Mountaineers, averaging 9.8 points and 6.5 rebounds last season, with decent efficiency especially on defense.

He wasn’t a notable prospect for no reason and the Hokies are hoping that he can take another big step forward now as an upperclassman. Hansberry pairs nicely with Lawal and could form one of the most viable frontcourt duos in the ACC. With the slew of new bodies in the backcourt, it’s even more important for Hansberry to take that measured step forward, becoming a reliable scorer, rebounder, and defender in the paint.

You could certainly argue that Bedford will be more important with all the moving pieces at guard, but Hansberry is the one new athlete who can elevate Virginia Tech back to where they want to be. Not many people are heading into this season and expecting the Hokies near the top of the league standings. Could Hansberry and the rest of this new talent surprise folks around the country? If so, they’ll need him playing like a Top 75 athlete.



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“I was able to take do some stuff for my mother and grandmother” – Charles Barkley defends taking under-the-table cash in college

“I was able to take do some stuff for my mother and grandmother” – Charles Barkley defends taking under-the-table cash in college originally appeared on Basketball Network. Charles Barkley never cared much for the rules — especially when those rules left college athletes broke while the NCAA cashed in. Advertisement Before NIL deals were legal, […]

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“I was able to take do some stuff for my mother and grandmother” – Charles Barkley defends taking under-the-table cash in college originally appeared on Basketball Network.

Charles Barkley never cared much for the rules — especially when those rules left college athletes broke while the NCAA cashed in.

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Before NIL deals were legal, Barkley took $20,000 from an agent while at Auburn. He knew it broke the rules. He just didn’t care. For Barkley, it wasn’t about getting rich — it was about survival and helping his family while waiting for his NBA career to start.

“I think the most I took was like $20,000, I’m not talking about a million dollars or $100,000. $20,000 is a lot though when you have nothing I know and that made me stay in school another year $20,000 that’s not a lot of money but I was able to take do some stuff for my mother and grandmother and I had some spending money okay I’m cool I don’t have to go into the real world’,” Barkley emphasized.

Barkley thinks players didn’t receive any financial stability while the NCAA made billions off them. Hence, the agents offering them money to live their daily life in exchange for future representation seems reasonable.

Barkley vs the 2017-2018 Louisville scandal

Chuck took money from agents while at Auburn, but it was a loan that he repaid in full once he signed his NBA contract. He openly said that he sees no problem with his actions because they were necessary for him at the time.

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“I paid the agents back,” Barkley stated.

While he received money, he also claimed many players in the 1980s were getting money from agents to stay in school rather than enter the NBA Draft, although he never mentioned any particular names.

While Barkley’s situation seems appropriate, college basketball has different ways to bend the former amateurism rules. The main scandal of the 2017/2018 season was revealed when wiretaps uncovered millions in illegal payments from brands like Adidas to recruit players to play for a college.

At the time, Louisville was under Hall of Fame head coach Rick Pitino. He allegedly bribed highly sought-after recruit Brian Bowen and his family with $100,000 to attend the school through sponsorships with Adidas, the school’s main gear sponsor. Despite claiming he had no involvement, Pitino was fired, damaging his public image.

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Related: Michael Beasley shares the gangster way Pat Riley welcomed him to Miami: “Pulled up in a ’47 Mercury, matte black”

NIL: Good or Bad

NIL (Name, Image, and Likeness) became available in July 2021, allowing college athletes to profit from their personal brands. Since then, players across all collegiate sports have made millions of dollars.

Barkley is all for paying the players, but the recent NIL deals have been getting out of hand.

“I think we have to have a talk about college basketball. I don’t think the model of the NIL is sustainable. Listen, I want all these kids to get whatever they can get. But asking colleges to come up with $20, $30 million a year – especially some of the smaller schools – I don’t think that’s a sustainable model,” Charles expressed his opinion during a college football broadcast of his alma mater.

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While the new NIL deals give every college $20-30 million to pay their athletes directly, Barkley thinks the long-term effect will not last.

The difference between Barkley receiving a loan from an agent to live comfortably while staying in school for another year and an athlete like Cooper Flagg earning $6 million in NIL deals is striking.

The NCAA generates billions of dollars from these athletes, and they certainly deserve a fair share of the revenue. However, Sir Charles maintains that college sports should remain amateur and that every athlete should be compensated fairly.

Related: “I hope they don’t screw with our show” – Charles Barkley reveals the only thing he is worried about when Inside the NBA moves to ESPN

This story was originally reported by Basketball Network on Jul 15, 2025, where it first appeared.



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Trump set to sign executive order on national standards for college sports NIL

President Trump intends to sign an executive order in the coming days establishing national standards for the NCAA’s Name, Image and Likeness program, which has reaped millions of dollars in revenue for top college athletes, according to multiple people familiar with his plans. College athletes can now make millions before ever going pro thanks to […]

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President Trump intends to sign an executive order in the coming days establishing national standards for the NCAA’s Name, Image and Likeness program, which has reaped millions of dollars in revenue for top college athletes, according to multiple people familiar with his plans.

College athletes can now make millions before ever going pro thanks to a set of NCAA rules enacted in 2021 that relaxed previous restrictions on being compensated for playing or accepting endorsement deals. Student athletes can now profit from merely showing up to play, or from jersey sales, autographs or serving as spokespeople for companies ranging from global brands to car dealerships near campus.

Mr. Trump is engaging on an issue that has quickly reshaped and, in many ways, roiled college athletics after a House subcommittee on Tuesday advanced a bill along party lines that would establish national standards for sponsorships. The legislation, called the “SCORE Act,” would supersede a patchwork of state laws regulating Name, Image and Likeness, or NIL.

While the bill has bipartisan support, there is also bipartisan concern it would give too much power to the NCAA and do little to protect the interests of college athletes.

The NCAA’s decision in 2021 to let athletes earn money from NIL deals followed years of political and legal pressure on the collegiate sports giant. For decades, the NCAA imposed steep limits on compensation for student athletes, which it argued were necessary to insulate college athletics from commercial pressures. But opponents — including many college athletes — had long argued the rules unfairly cut them out of the millions in revenue that sports like football and basketball can bring in for universities. 

Last month, in a massive shakeup, a federal judge signed off on a legal settlement in which the NCAA agreed to let schools pay student athletes directly.

Trump has regularly engaged with professional and college sports of all sorts since and even before retaking office. Whether attending the storied Army-Navy football game last December or stealing the spotlight at last Sunday’s Club World Cup championship, the future of sports is a frequent presidential concern.

The White House didn’t immediately return requests for comment late Tuesday. 





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Caitlin Clark injury update: Fever star breaks down in tears after appearing to tweak groin

Indiana Fever star Caitlin Clark broke down in tears in the final seconds of Tuesday’s game against the Connecticut Sun after appearing to tweak a groin injury. She reached for her leg after an apparent non-contact issue. Clark was bringing the ball up the court with about 40 seconds left to play when she kicked […]

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Indiana Fever star Caitlin Clark broke down in tears in the final seconds of Tuesday’s game against the Connecticut Sun after appearing to tweak a groin injury. She reached for her leg after an apparent non-contact issue.

Clark was bringing the ball up the court with about 40 seconds left to play when she kicked it inside to Kelsey Mitchell for a layup. As Connecticut called timeout, the former Iowa star was visibly in pain and reaching for her left leg as she headed toward the basket.

Once she got to the bench, Clark put a towel over her head and was visibly emotional off the bench. Replays showed she pulled up after the backdoor pass and reached for the inside of her right leg as the whistle blew.

Clark played 28 minutes in Tuesday’s 85-77 victory over the Sun, totaling 14 points, eight rebounds and seven assists. However, her shooting struggles continued as she went just 4-for-14 from the field, including 1-of-7 from three-point distance. Her lone make from downtown came in the fourth quarter.

Entering Tuesday, Clark made just 29.5% of her shots over her last six games, with the lone bright spot coming in a 19-point showing in a loss to the Las Vegas Aces. Last time out against the Dallas Wings, Clark had 14 points, but shot 4-for-12 from the field.

However, Clark is keeping things in perspective amid the rough stretch. She said it’s all about staying confident and getting just one or two shots to fall. Then, hopefully, she’ll turn things back around.

“I still probably didn’t shoot it as good as I would have liked, but I feel like it’s coming,” Clark said, via the Indianapolis Star’s Chloe Peterson. “Just trying to continue to get my legs under me. And, like I said, pregame, like I feel like I’m a couple shots away from, like, having a really good game.”

Despite the slump, Caitlin Clark is in the midst of a huge second season in the WNBA despite dealing with injuries throughout the year. She entered Tuesday’s game averaging 16.7 points to go with 9.0 assists and 4.8 rebounds. In addition, she’s preparing for her first WNBA three-point contest when the game comes to Indiana this weekend.

The Fever are scheduled to take on the New York Liberty on Wednesday at Barclays Center. That will mark the final game before the All-Star break.



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The Clemson Insider

CLEMSON — The current era of college football has created numerous challenges for coaching staffs across the country. One of the biggest comes on the recruiting trail. Make no mistake, recruiting has always been a cutthroat business, but at the end of the day, many recruitments tended to boil down to relationships. With the advent […]

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CLEMSON — The current era of college football has created numerous challenges for coaching staffs across the country.

One of the biggest comes on the recruiting trail. Make no mistake, recruiting has always been a cutthroat business, but at the end of the day, many recruitments tended to boil down to relationships. With the advent of NIL and the new revenue-sharing model that just began on July 1, relationships are starting to take a backseat for many in what has become a more transactional process.

At Clemson, Dabo Swinney has always strived to make his program different. The two-time national title-winning head coach has cultivated a culture inside his program that tends to really resonate with a lot of recruits. However, in this era, that’s not always enough.

For example, just over a week ago, Clemson missed on five-star DL Bryce Perry-Wright, who had been trending towards the Tigers for more than a year. A recruit who visited Clemson far more than any other school.

Defensive tackles coach Nick Eason, who was heavily involved in that recruitment, went in-depth on the difficulties coaches experience recruiting in today’s landscape. While he wasn’t referencing any player specifically, Eason readily admits those big boy battles are now harder to win, but at the same time, he still fully believes in the process at Clemson.

“We just have to be intentional about who we are,” Eason said during Clemson Football’s Media Outing at the Allen Reeves Football Complex on Tuesday. “Not compromising the things coach Swinney has built this program on. And that is graduating our players, equipping them with tools for life, making sure they have a great college experience, and obviously winning a championship.”

And for Eason, the foundation of that process will always start and stop with the relationships.

“You can not compromise giving up the relationships because of what is going on in college football,” Eason added. “I am still going to be intentional about building relationships. It is still a relationship business.”

Some schools have begun routinely handing out seven-figure deals to players fresh out of high school. Players who have never taken a snap at the collegiate level.

With the new revenue-sharing model now in place, Clemson is much better positioned to compete for highly-rated recruits in this new era. The Tigers did recently beat Texas head-to-head for a four-star defensive end in Dre Quinn. However, Swinney, nor any of his assistants, will ever compromise the culture he has worked so hard to build.

“That is just kind of where the landscape of college football is at with NIL,” Eason said. “But it is my job to just continue to be who I am and continue to build the relationships, because the relationships do matter. Who you work with matters. Who you are playing with matters. Coaching matters. And who you are getting coached by matters.”

Eason has been on the winning side of enough of those kinds of recruitments to know Clemson’s approach still works. In the last class, Eason landed five-star Amare Adams, winning out over Georgia and South Carolina. Two classes before that, he beat out Alabama for five-star Peter Woods.

However, he also knows he won’t win them all. No school ever does.

“Control the things I can control. That is all I can control,” Eason said. “How I treat people. How I build relationships and how I recruit. How I am intentional in knowing what our program is about. Just continuing to extend that message that comes from our head coach. That is all I can control.

“I can’t control the NIL world, and that isn’t my job to do that. My job is to love on the players I currently have, continue to recruit elite talent, and let the chips fall where they may. Because this is Clemson. A lot of players, recruits and their families are still looking for what we are about, and that can help us win national championships.”

Photo courtesy of Bart Boatwright



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FSU student athletes hand out food, supplies Tuesday at Doak Campell

TALLAHASSEE, Fla. (WCTV) – Today’s something good starts with long lines outside Doak Campbell Stadium. Florida State University football players like FSU linebacker Justin Cryer and student athletes handed out bags full of groceries and gave away school supplies. “Just with how things are in today’s age of NIL college football, you know it’s we […]

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TALLAHASSEE, Fla. (WCTV) – Today’s something good starts with long lines outside Doak Campbell Stadium.

Florida State University football players like FSU linebacker Justin Cryer and student athletes handed out bags full of groceries and gave away school supplies.

“Just with how things are in today’s age of NIL college football, you know it’s we can, we can lose track of that. So support for us to stay grounded and to just get back with our community because we know they come out every day in this in the stadium and cheer loud for us, and it’s important that we just show that we care and now we’re here for them,” Cryer said.

More good news:

The Norvell’s Keep Climbing Family Foundation teamed up with Second Harvest on Tuesday to make the giveaway possible.

More than 150 families received food and supplies at the event.

To keep up with the latest news as it develops, follow WCTV on Facebook, Instagram, YouTube, Nextdoor and X (Twitter).

Have a news tip or see an error? Write to us here. Please include the article’s headline in your message.

Be the first to see all the biggest headlines by downloading the WCTV News app. Click here to get started.





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