The digital and social platform campaign will feature exclusive athlete content and behind-the-scenes footage from the college basketball tournament as well as interactive ways for fans to engage.“Being a student-athlete means juggling a lot—practices, classes, games,” Poffenbarger said. “CAVA makes it easy to stay on top of my nutrition with meals that fit my lifestyle and […]
The digital and social platform campaign will feature exclusive athlete content and behind-the-scenes footage from the college basketball tournament as well as interactive ways for fans to engage.“Being a student-athlete means juggling a lot—practices, classes, games,” Poffenbarger said. “CAVA makes it easy to stay on top of my nutrition with meals that fit my lifestyle and keep me ready for whatever comes next.”The top stars in college basketball are teaming up with a brand for an NIL deal that supports their healthy and active lifestyles.Through this NIL partnership, CAVA is showing how it can fuel the lives of collegiate stars. The campaign will involve a series of social media posts and creative content, where the athletes involved will engage with fans and share how CAVA plays a vital role in their routines for nutritious and quick meals that fit their active lifestyles.“I love how CAVA gives me the flexibility to build meals that fit what I need for training and recovery,” Booker said. “It’s fresh, it’s fast, and it never gets old.”CAVA is a competitor in the health and wellness food category, placing themselves at the forefront of March Madness with the top headliners in both women’s and men’s college basketball players through these NIL deals.
“The right food can be a game-changer,” Moore said. “CAVA is part of my routine because it helps me recover and refuel without sacrificing taste.”CAVA, one of the top fast-casual restaurant brands serving Mediterranean-style food, announced an NIL marketing partnership for the 2025 College Basketball Tournament with some of the more renowned names in college sports.“As an athlete, balance is everything,” Morrow said. “From long days in the gym to traveling during the tournament, having a fresh, healthy meal option like CAVA helps keep me fueled and focused.”“Eating right is a huge part of my game,” Sears said. “CAVA makes it easy to stay sharp and energized for every practice, every game, and every moment that matters.”All of the athletes point to the quality of the product at CAVA. It’s a strong move for the players to partner with a brand that they can use to fuel up and be an actual option for them nutritionally.The name, image, and likeness campaign includes the following student-athletes: Alabama Crimson Tide’s Mark Sears, LSU Tigers’ Aneesah Morrow, Tennessee Volunteers’ Chaz Lanier, Texas Longhorns’ Madison Booker and Aaliyah Moore, and Maryland Terrapins’ Saylor Poffenbarger.Importantly, the inclusion of the women athletes stands out in a landscape that often forgets their presence.
