As the summer sports season heats up, technology companies are going beyond traditional sponsorships and leveraging high-profile sporting events to demonstrate their technical capabilities. Rather than merely paying a sponsorship fee and splashing the corporate logo around the venue, more tech providers are actually putting their know-how to work to help sporting events run better.

It’s a topic my colleagues and I have been covering for a while, and I got to observe it up close again this month with T-Mobile’s involvement at the PGA Championship at the Quail Hollow course in North Carolina. The company deployed some of its most advanced 5G network technology to support both broadcast operations and fan experiences, which suggests how these partnerships can help tech companies position themselves with both businesses and consumers. Using T-Mobile and other companies I’ve studied as examples, let’s dig into the implementation and impacts of these tech sports partnerships.

(Note: T-Mobile is an advisory client of my firm, Moor Insights & Strategy.)

Teeing Up Connectivity For Big Broadcasts

To demonstrate the capabilities of its 5G solutions, T-Mobile has adopted a strategy in recent years of intentionally targeting challenging environments, and a major golf tournament like the PGA Championship definitely fits the bill. The business logic is clear: Live sporting events of this scale involve both complex behind-the-scenes functions, which are great for demonstrating technical chops, and prominent public-facing experiences, which are great for branding. In the case of an internationally televised live event that also welcomes tens of thousands of fans, a carrier like T-Mobile must coordinate connectivity for everything from back-office systems to broadcast infrastructure to ticketing operations to point-of-sale transactions. In the past, cellular networks were often considered insufficiently reliable or secure for these essential functions, but T-Mobile has a vested interest in changing that perception.

Events that happen outdoors across a large area — golf tournaments, tennis majors, road races, and so on — present particular challenges. To appreciate the logistical impact of 5G at Quail Hollow, it’s important to remember that a traditional (wired, not wireless) golf broadcast often requires laying miles of cable across 200-plus acres of terrain, including water hazards, bunkers and bridges, to enable the best camera shots. T-Mobile used its portable private 5G on Demand network and Standalone 5G architecture to help the tournament avoid such elaborate physical cabling; the high bandwidth and low latency of 5G enabled wireless cameras to transmit 4K video footage from all over the golf course and grounds. All of this gave the broadcast directors for CBS and ESPN more flexibility with the shots they used in their coverage. As with the AI-driven analytics that IBM supplies at The Masters and major tennis tournaments — more on that later — this is an instance where a partner can apply technology that transcends marketing and genuinely changes the way an event operates.

Besides the benefits for broadcasters, network slicing enabled photojournalists to upload high-resolution still images and video to newsrooms and digital platforms almost instantly. T-Mobile is positioning this latter capability as a potential future commercial offering for media and enterprise clients.

Beyond broadcast capabilities — and getting into the realm of experiential marketing — the more robust connectivity also enhanced the fan experience. On the course, T-Mobile customers received access to Club Magenta, an on-site lounge with amenities and special guests. Both on-site attendees and remote viewers benefited from features including “T5G on 14,” which used augmented reality and AI-generated data to create real-time visualizations on the 14th hole. The PGA Championship app provided real-time shot analysis and highlight notifications, again making the most of T-Mobile’s network infrastructure. All of this fits with T-Mobile’s longer-term goal — and a broader industry trend — of providing richer fan experiences, as I pointed out in my coverage of the 2024 MLB All-Star Game. Given the focus on connectivity, it also reminds me in some ways of Qualcomm’s ongoing partnership with Manchester United.

For athletes and coaches, the T5G Range, also powered by the private 5G network, enabled the delivery of advanced analytics and live content. Multiple mobile cameras on the driving range provided up-close looks at warm-up routines, while coaches and expert commentators could access real-time data on ball speed, apex, curve and distance. This immediate feedback helps players adjust their performance and gives fans more insight into player technique. These features are integrated into the PGA Championship app and digital platforms, enabling fans to access live coaching insights, walk-and-talk interviews and live views from the T5G Range, whether they were on-site or watching remotely.

Strategic Demonstrations And Broader Applications

As touched on above, T-Mobile’s strategy is to use challenging, high-profile events to showcase its connectivity capabilities. In part this is because the company — despite having the largest 5G network in the United States — recognizes that it hasn’t always been known for having cutting-edge solutions, and it wants to counteract any public perception that it isn’t up to the task. As Grant Castle, senior vice president of systems realization at T-Mobile, told me, “Before these events, we consult with our partners. We ask them what major problems we can solve on a large scale that will enhance the overall experience.”

T-Mobile is moving forward with the clear idea that 5G should become the standard, not the exception, for powering everything from broadcast to back-office operations at major events and, by extension, across industries. The same 5G solutions used in major sports championships also support automation and real-time monitoring in manufacturing, continuous asset tracking in logistics and new checkout systems with real-time analytics in retail, to name just a few of the industry-specific applications.

There are lots of other applications within sports as well. In high-speed racing, 5G’s low latency isn’t just about entertainment — it’s a safety consideration. For example, at the Las Vegas Grand Prix, T-Mobile network slicing supported real-time telemetry for both pit crews and instant replay systems, allowing split-second decisions about cars traveling over 200 mph. At the United States Grand Prix scheduled for October in Austin, the Aston Martin Aramco Formula One Team will lean on its partnership with ServiceNow to help log, track and address incidents and service requests from anywhere on the track, with the aim of helping staff respond quickly to issues that could affect safety or operations.

Translating Sports Showcases Into Enterprise Applications

Technology companies recognize the value of live sports as a proving ground for their solutions. Both tech companies and sports organizations are now treating stadiums and event venues as high-tech hubs, integrating 5G, cloud and edge computing to support broadcast production, better connectivity, immersive fan experiences and more.

For instance, Teradata has partnered with the L.A. Clippers to showcase its cloud analytics platform at the Intuit Dome, focusing on enhancing fan engagement and operations. Meanwhile, SAP has partnered with the 2025 Ryder Cup worldwide. This collaboration will use SAP’s cloud-based software, including the SAP Customer Data Platform, SAP Emarsys Customer Engagement, SAP Datasphere and SAP Analytics Cloud, to unify fan data from multiple sources, personalize marketing content and provide AI-driven insights aimed at enhancing the fan experience both on-site and remotely.

In some ways, these companies are following a path blazed by IBM, which has spent decades supporting marquee events including The Masters, Wimbledon and the US Open Tennis Championship. Sixty years ago, IBM was helping with timekeeping and recordkeeping at the Olympics. These days, it uses signature events to highlight its AI and data analytics capabilities, for example with its Slamtracker feature in the Wimbledon app, which I used last year to navigate the grounds of the All England Club and keep up with multiple matches at once.

The investment must be worth it for IBM, considering how long it has been providing technology for high-level sporting events. So how’s it going for T-Mobile? From my perspective, the 2025 PGA Championship effectively showcased 5G’s performance in a demanding, large-scale public setting. I think that T-Mobile’s willingness to take on a challenge like this under the scrutiny of a global audience is a good sign for both the company and the performance of 5G as a technology. These examples could also build confidence among enterprises in its B2B offerings.

However, although such demonstrations are valuable for illustrating technological capabilities, the subsequent step requires T-Mobile — or any technology vendor — to build on event-specific successes. The longer-term challenge lies in translating public and more consumer-facing demonstrations into enterprise solutions that meet diverse operational needs across various sectors.

For example, while I believe the advantages of 5G deployment at major events are evident, it’s essential to consider the significant costs associated with deploying private 5G networks and to question whether this model is scalable or financially viable for smaller venues or less prominent events — or a given enterprise use. For stakeholders at customer companies, understanding the return on investment and the potential for adoption is critical to evaluating the long-term value of these solutions. And long-term uptake by these customers is in turn critical for tech companies evaluating the effectiveness of their investments in sports.

I’ll be keeping my eye on T-Mobile, IBM, Teradata, and the rest of these tech providers to see how effectively they perform in sports setting this year. And with upcoming events including Wimbledon, the US Open, The Ryder Cup and the United States Grand Prix, the summer of 2025 is shaping up as a real proving ground for enterprise technology.

Moor Insights & Strategy provides or has provided paid services to technology companies, like all tech industry research and analyst firms. These services include research, analysis, advising, consulting, benchmarking, acquisition matchmaking and video and speaking sponsorships. Of the companies mentioned in this article, Moor Insights & Strategy currently has (or has had) a paid business relationship with IBM, Qualcomm, SAP, ServiceNow and T-Mobile.

• Garmin is apparently working on a screenless, Whoop-style recovery tracker
• The band is set to launch ‘within two months’ according to leak site The5KRunner
• Details include vibration alarms, LED battery life indicators and tap gestures – just like Whoop

Yes, it’s been rumored before, but it sounds as though we could be seeing a very different style of fitness tracker from Garmin in a couple of months.

Garmin has consistently been known for its smartwatches – it’s why we have a dedicated best Garmin watches list, after all – but the company is reportedly set to debut a Whoop-style screenless tracker “within two months”, according to leak site The5kRunner.

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In Brief:

• Long Island sees growing demand for healthcare workers driven by aging population and medical innovation
• Schools like Hofstra, New York Tech, and Nassau BOCES expand health programs
• New courses cover AI in healthcare, social determinants, and population aging
• Hands-on learning and industry partnerships help students land jobs at local health systems
• Financial assistance includes scholarships, grants, and donated supplies
  

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Healthcare has long been a sizable and steadily-growing component of the economy, locally as well as nationally. But major changes within the industry, along with demographic shifts, have led to a business boom in healthcare on Long Island. In response, those in education have been boosting their health program offerings, making sure their students stay current with rapidly changing trends, and providing them with the skills to be sought-after candidates in an increasingly competitive job market.

“The healthcare and health science industries on Long Island have expanded significantly due to advancements in medical technology, an aging population and growing demand for healthcare services,” says Corinne Kyriacou, vice dean associate professor of the Population Health School of Health Sciences at Hofstra University. “For students, this growth means more opportunities for internships, hands-on learning, and careers in a variety of health-related fields, including nursing, biotechnology, and healthcare administration. It also emphasizes the importance of STEM education and training in both clinical and non-clinical roles.”

The health sciences programs offered by schools today are a far cry from the curricula of decades past, reflecting a broadening field incorporating more therapeutic, mental health, sports medicine and interdisciplinary concentrations than ever before, with an increased focus on the health of the aged.

“Some of the newest healthcare-centered courses focus on AI in health, social determinants of health, population aging and emotional well-being,” Kyriacou says. “We have also increased our experiential, applied practice courses to include more community engagement, including exercise training for individuals with Parkinson’s disease and ombudsman training.”

Tailoring their course offerings to meet the modern healthcare market, New York Institute of Technology has launched its new Exercise and Sport Science master’s program via its School of Health Professions. “Students… have the option to delve into one or two concentrations: kinesiology, which will be offered in-person on the Long Island campus, and coaching administration, which will be offered online,” explains Amerigo Rossi, associate professor and director of the Exercise and Sport Science master’s program at New York Institute of Technology. “The kinesiology track is designed to prepare students to become clinical exercise physiologists, who are an integral component of the healthcare continuum for a multitude of ailments.” The program is currently enrolling students for September 2025.

The structure of the Exercise and Sport Science master’s program is designed to be flexible enough for a working professional, based on findings from industry research conducted by New York Tech. “We saw two distinct groups that could benefit from this program,” Rossi says. “Working sports professionals, such as a high school coach or someone who runs a recreation league for their city, often work during the day, so they can take online courses for the coaching administration concentration. Then, there are fitness professionals—for example, there’s a growing field of exercise physiologists in hospitals. They need hands-on education, so there will be in-person classes for the kinesiology concentration.”

In order for schools on Long Island to tune in to the skillsets sought within the healthcare sector, communication is key. “Collaboration and specific feedback from our industry partners helps to keep content and curriculum current in our Nassau BOCES Barry Tech high school program,” says Elizabeth Young, nurse assisting teacher and clinical coordinator at Nassau BOCES Joseph M. Barry Career and Technical Education Center. “One example is the new CDC infection control requirements, known as enhanced barrier precautions, that our nurse assisting students engage in during their clinical experience to reduce transmission of drug- resistant organisms. Another example is our guest speaker events that provide information regarding updated guidelines for all healthcare practitioners.”

While colleges on Long Island typically offer merit-based scholarships, donor-funded fellowships and grant-funded research positions in order to assist students financially, tuition for students who attend Nassau BOCES Barry Tech is paid by their home school district. However, there are some additional opportunities for students to lower their cost burden, Young explains.

“Ultimate Image Uniform Company provides free scrub sets, without hesitation or acknowledgement, to any student in need,” says Young. “The New York Blood Center provides post-secondary scholarship funds for existing students based on participation in career and technical education (CTE)-hosted blood drives.”

Besides offering critical training for positions in the healthcare field, schools such as Barry Tech make inroads for their students at local firms through internship and externship programs, and give them opportunities to seek employment at the school as well. “[The school] provides clinical experiences at facilities that frequently offer entry level positions to our new graduates because of the students’ demonstrated skill set and work ethic,” Young explains.

The strategy already appears to be working. “We partner with large organizations like Northwell Health as well as private practices on Long Island,” she adds. “A large majority of our students receive job offers straight from their externship site.”

New York Tech is similarly prepared to place their graduates locally, leveraging partnerships with a variety of health networks and independent practices. “Our program offers several field experience opportunities at local hospitals and clinics to gain exposure to the fields of clinical exercise physiology, physical therapy, and occupational therapy,” Rossi says. “Ongoing research collaborations with local hospitals such as Catholic Health also provide students with opportunities to learn alongside healthcare leaders.”

Well-established relationships with health providers often prove to be crucial for the successful placement of graduates, explains Kyriacou. “We nurture these healthcare and community partnerships over many years, aligning academic curricula with industry needs, and maintaining open communication between faculty, employers, and students,” she says. “These partnerships benefit both students and employers by creating a well-prepared, job-ready talent pipeline.”

BERLIN, May 29, 2025 /PRNewswire/ — MAMMOTION, the pioneer in robotic lawn care, today announced its partnership with the BERLIN TENNIS OPEN. This collaboration units cutting-edge lawn technology with the precision of elite sports, redefining excellence both on and off the court.

As a prestigious pre-Wimbledon tournament, the BERLIN TENNIS OPEN captivates an audience of over 12 million European tennis enthusiasts, offering MAMMOTION a strategic platform to engage with high-end consumers. By leveraging the event’s visibility and prestige, MAMMOTION strengthens its position as a premier brand in advanced, intelligent lawn care solutions.

The tournament’s core values of precision, perseverance, and excellence closely mirror MAMMOTION’s commitment to redefining the future of lawn care through robotics and innovation. This synergy allows MAMMOTION to expand its influence, reinforce its leadership in the industry, and further establish itself as the go-to choice for smart, effortless outdoor maintenance.

Just as elite athletes demand precision and performance on the court, MAMMOTION’s robotic mowers bring effortless perfection to outdoor spaces. As the official premium partner of the Berlin Tennis Open, MAMMOTION will showcase its dedication to seamlessly integrating smart technology with effortless lawn care, helping homeowners achieve excellence in every aspect of life.

“Partnering with the BERLIN TENNIS OPEN is a natural fit,” said Jayden Wei, CEO of MAMMOTION. “Both champions—whether on the court or in the garden—strive for perfection. Our robots don’t just mow; they calculate every move like a grand slam strategy, delivering flawless results without the sweat.”

“We’re delighted to welcome MAMMOTION as our premium partner. This partnership celebrates how technology and sports can inspire each other—just as our players master their craft, MAMMOTION’s innovations are mastering the art of lawn care.”
— Markus Zoecke, Tournament Director BERLIN TENNIS OPEN.

During the tournament, MAMMOTION will offer live demonstrations, allowing visitors to experience firsthand how its state-of-the-art robotic technology is revolutionizing lawn care. Attendees will also have the opportunity to explore MAMMOTION’s commitment to innovation, sustainability, and intelligent design.

MAMMOTION and the BERLIN TENNIS OPEN share a vision: elevating daily life through innovation.

For more information about MAMMOTION and its products, please visit https://mammotion.com/.

About BERLIN TENNIS OPEN

The BERLIN TENNIS OPEN is a traditional WTA tennis tournament, which brings together the elite of women’s tennis every year on the picturesque lawns of the LTTC “Rot-Weiß”. The BERLIN TENNIS OPEN was first held as a clay court tournament in 1979. After an interruption, it was revived in 2021 as a first-class grass court tournament. Today, the WTA 500 category tournament takes place after the French Open and offers international tennis stars the opportunity to prepare in Berlin for the season highlight at Wimbledon. The stadium with the Centre Court and seats up to 4,500 spectators is named after German tennis legend Steffi Graf, who won the tournament a total of nine times.

About MAMMOTION

MAMMOTION is dedicated to cultivating an intelligent, high-quality, eco-friendly outdoor lifestyle through innovative robotic solutions. As the company behind the LUBA 2 AWD series, recognized as one of TIME’s Best Inventions of 2024, the versatile YUKA series, and LUBA mini AWD and YUKA mini series, MAMMOTION is transforming lawn care for both professionals and consumers. The mission is to pave the way for a more sustainable and efficient outdoor experience worldwide.

SOURCE Mammotion Technology

• Sublingual nano technology delivers caffeine rapidly to the blood stream, bringing its unique disruptive benefits to the Pre-workout market

• Initial production has commenced with six flavor options

• Expanded pre-launch consumer testing planned for Q2 2025

• Aspire to launch BUZZ BOMB™ at two major upcoming fitness conventions

• Marketing plan focused on cost-effective multi-channel digital strategy targeting primary influencers, direct response sales and traditional retail sales channels

• Global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030

HUMACO, PUERTO RICO and NEW YORK, NY / ACCESS Newswire / May 28, 2025 / Aspire Biopharma Holdings, Inc. (Nasdaq:ASBP) (“Aspire” or the “Company”), a developer of a multi-faceted patent-pending drug delivery technology, today announced the brand name BUZZ BOMB™ and anticipated market launch for its novel sublingual pre-workout supplement. BUZZ BOMB™ features 50mg of caffeine and is designed to support sustained energy and mental focus, helping athletes and fitness enthusiasts maximize their performance potential.

Aspire has commenced initial production of BUZZ BOMB™, its single serving pre-workout caffeine supplement utilizing Aspire’s patent-pending and proprietary sublingual delivery technology.The pre-workout formula is conveniently packaged in a single serving packet for easy on-the-go use. Consumers will have a choice of six BUZZ BOMB™ flavors, including Tropical Fruit, Mixed Berry, Watermelon, Lemon Lime, Peach Mango, and Mocha Coffee.

Fitness Convention Booth and Sponsor Events for BUZZ BOMB™ Launch

The Company expects to begin expanded pre-launch consumer testing of this supplement product during the second quarter of 2025. In August, the Company will have a booth and be an event sponsor at two of the largest fitness conferences in the nation where over 50,000 people interested in health, fitness, optimization, nutrition, and overall wellbeing will be able to taste, sample, and experience the BUZZ BOMB™ pre-workout supplement.

FITCON Expo
https://fitcon.com/

August 1-2, 2025
Mountain America Expo Center, Salt Lake City, Utah

The Fit Expo™
https://thefitexpo.com/cities/anaheim/
August 2-3
The Anaheim Convention Center, Anaheim, CA

Management Commentary

“The introduction of Aspire’s caffeine-based “Buzz Bomb™” Sublingual Pre-Workout energy supplement has the ideal unique characteristics to disrupt the fast-growing, multi-billion-dollar Sports Nutrition and Fitness market,” said Kraig Higginson, Chief Executive Officer of Aspire. “We are excited about the early feedback from fitness trainers and athletes-who love how clean and simple our product is–and we look forward to the implementation of our phased marketing plan as we prepare for our market launch in the early third quarter. Initial production, performed by Desert Stream, a leading private label manufacturer in the health and wellness industry, has proceeded as planned and we expect to have ample product available for consumer testing and launch.

While we are initially focused on the fitness pre-workout market, we believe the product also has tremendous broad market appeal in the Cognitive Focus and Energy Boost markets for professionals seeking a safe, healthy way to meet energy demands at work. We believe it may also appeal to a growing Health and Nutrition market as a weight loss enhancement, and as a coffee alternative, providing the taste, energy, and cognitive boost of coffee, while on the go, without the adverse effects of disrupting the gut micro biome and the liver, that is associated with long term coffee consumption.”

Higginson added, “As part of our commercial and revenue strategy, BUZZ BOMB™, is expected to provide Aspire with the opportunity for rapid, cost-effective market entry, and early revenue and cash flow while we complete our FDA clinical trials and application process for our high-dose aspirin product.”

BUZZ BOMB™: Disruptive Characteristics

The Pre-Workout supplement market segment is flooded with many options for energy boosting and hydration products. Many, if not most, of these products today are based on a powdered “mix + water” combination that take 20-30 minutes to digest and begin to provide performance benefits. This disadvantage complicates use, response management, caffeine control, and effectiveness. In contrast, Buzz Bomb™ provides nearly instant energy, in easy-to-use small sublingual packets, which can be taken right before and during work out as needed.

Market research shows that immediacy, ease of use and time management (take as needed, when needed) ranks highest in consumer preferences. Buzz Bomb™ offers potentially disruptive benefits and product characteristics that is expected to drive market penetration with significant differentiation, leading to rapid customer conversion, acquisition, and brand identity in this market.

Aspire’s sublingual nano technology is designed to deliver caffeine directly to the blood stream, bringing its unique disruptive benefits to the Pre-Workout market. These unique benefits provide significant product differentiation from powder mix beverage products that currently dominate the market segment.

BUZZ BOMB™ Disruptive Features:

• Speed – works nearly immediately vs. 20-30 minutes

• Convenience – easy to use small packets vs. mix beverages

• Energy management – use as needed, when needed to manage energy

• Single Safe Ingredients – well known benefits and use of caffeine

• Low manufacturing & packaging costs – competitive pricing with high margin potential

• Easy powerful product demonstration – enabling low-cost sample kits

Pre-workout Supplements Market & Growth Drivers

According to Research and Market Reports recent report, “The global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030.”

Growth Drivers

• Rising fitness culture and gym memberships

• Consumer focus on performance and recovery

• Expanding demographics (women, Gen Z, casual exercisers)

• Growth of RTD (“Ready To Drink”- no mixing) formats & natural formulations

• Digital fitness and influencer-led marketing

About the Aspire Targeted Oral Delivery Platform

Aspire’s technology delivers a soluble, fast acting granular or powder formulation which has been developed by using our patent-pending methodology, and “trade secret” process. The technology’s new mechanism of action allows for rapid sublingual absorption and entry into the bloodstream of supplements and other substances. The benefits of “rapid absorption” are to provide rapid impact in more precise quantities.

About Aspire Biopharma, Inc.

Headquartered in Humacao, Puerto Rico, Aspire Biopharma has developed a disruptive technology through a Novel Soluble Formulation which can deliver supplements and drugs rapidly and precisely. For more information, please visit www.aspirebiolabs.com.

Safe Harbor Statement

Certain statements made in this communication are “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may generally be identified by the use of words such as “estimate,” “projects,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “would,” “should,” “future,” “propose,” “potential,” “target,” “goal,” “objective,” “outlook” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements include, but are not limited to, statements regarding the financial position, business strategy and the plans and objectives of management for future operations. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Aspire’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by any investor as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the control of the parties, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Aspire Biopharma Holdings, Inc.

Contact

TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

SOURCE: Aspire Biopharma Holdings, Inc.

View the original press release on ACCESS Newswire