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Trackside to Online: How Sponsors Bridge Live Racing and Digital Play – Speedway Digest

Trackside banners and car hood badges are no longer the only ways to promote a race. By fusing the sound of an engine with the buzz of a smartphone, sponsors now seek to connect with fans both on the racetrack and on their screens. Companies are using digital technologies, such as social media, live streams, […]

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Trackside banners and car hood badges are no longer the only ways to promote a race. By fusing the sound of an engine with the buzz of a smartphone, sponsors now seek to connect with fans both on the racetrack and on their screens. Companies are using digital technologies, such as social media, live streams, mobile games, and apps, to provide a live racing digital experience that keeps spectators interested before, during, and after the checkered flag drops as they search for new ways to remain in touch.

Sponsors are changing the way motorsports fans engage with the sport through virtual events and mobile platforms. The boundaries between the real and virtual racing worlds are rapidly blurring, whether it is through esports competitions, AR-enhanced overlays, or real-time leaderboards.

From Trackside to Digital

Racing sponsorship has progressed well beyond billboards and decals. Brands today desire more intimate, engaging relationships with their fans. They now develop methods that follow fans home and reside in their phones, tablets, and smart TVs rather than depending only on visibility at the track. Technology is the driving force behind this transition from passive viewing to engagement, and the people funding these experiences are the sponsors.

We are witnessing how digital connections can enhance audience participation across all forms of entertainment. This trend began with exploring online casinos and other forms of betting, such as the best online casinos in Canada, for instance. It is a good example because Canada’s betting market has experienced significant growth after transitioning to the online world. This change has resulted in a wider variety of interactive platforms, tailored user experiences, and fresh chances for marketers to connect with customers in more interesting and dynamic ways. As innovation proceeds, we may anticipate the emergence of increasingly more immersive and socially integrated entertainment genres.

Fans can now follow their favourite drivers in real time while participating in surveys, quiz games, and branded challenges thanks to resources like dual-screen experiences and smartphone race apps.

Virtual Racing and eSports

Virtual racing fan engagement is increasing as well. In an attempt to target a younger, tech-savvy audience, sponsors are venturing into the world of motorsport esports sponsorship, from eNASCAR to the F1 eSports Series. Fans can watch (or perhaps participate in) these sim racing events from anywhere in the world. Additionally, they give sponsors a low-risk, high-reward setting in which to test out innovative initiatives.

These races are not only exciting and quick-paced, but they also generate excitement for actual races. Virtual events enhance live races rather than merely imitate them. Before delving into live racing, some fans get enamored with esports. In order to draw in and turn digital-only viewers into lifelong motorsport enthusiasts, sponsors are taking advantage of this crossover.

Fan Apps and Digital Platforms

Mobile apps are rapidly taking the place of traditional race-day companions. These sponsored  platforms provide fans with:

  • immediate access to race replays
  • driver telemetry
  • real-time statistics
  • fantasy challenges

These platforms have evolved into more than just tools; they are now the hubs for motorsport fan engagement technology. For sponsors, these apps serve as direct marketing avenues as well. They provide marketers with a more individualized touchpoint than traditional advertisements by offering discounts, exclusive items, or sweepstakes entries directly through the app.

Additionally, by using geolocation and user data, sponsors can adjust their offers according to user behavior, increasing the efficacy and engagement of their campaigns.

Social Media Integration

TikTok, Instagram, and X are among the channels where motorsport social media engagement is most prevalent. Quick, visually appealing, and shareable material has given sponsors new life. The possibilities are infinite, ranging from behind-the-scenes tales to driver-themed TikTok dance routines. The power of social media integration is evident in the fact that Lewis Hamilton gained 98,730 followers following the release of the latest Drive to Survive series – an increase that continued, with over 50,000 more joining on the day he was officially announced as a Ferrari driver.

Fans are encouraged to join in the action with interactive posts such as “Pick Your Winner” surveys or hashtag challenges during races. In addition to increasing brand recognition, these interactive motorsport fan experience initiatives transform spectators into active participants in the race day environment. Sponsors can also use social media as a feedback loop, monitoring which content resonates with fans and making adjustments in real time.

AR/VR Enhancements

Augmented and virtual reality are pushing motorsports into new dimensions – literally. In order to offer experiences such as 360-degree cockpit views, virtual pit visits, or overlaying lap statistics onto phone screens during live races, sponsors are using augmented reality in motorsport.

Fans can engage with branded effects or put themselves in the driver’s seat using AR filters on Instagram or Snapchat, which helps them feel a stronger emotional connection to the team and sponsor. These encounters are frequently gamified, which increases the exposure by motivating fans to finish tasks or post moments online.

To give spectators the impression that they are in the grandstand or even in the car without ever leaving their living room, virtual reality is also being tested for immersive race replays. These resources improve the accessibility, immersion, and memorability of the live racing digital experience.

Benefits for Fans and Sponsors

Each of these digital tactics benefits both parties. Sponsors are concerned with :

They can reach more people by going digital than they could with traditional trackside advertisements. Their investments are more intelligent and effective since they can track click-through rates, watch time, and conversions in real time.

Conversely, fans enjoy a more comprehensive experience. They live races, not just watch them. Fans are more connected to their favorite drivers, teams, and companies than ever before because of apps, social media, augmented reality, and esports. These tools facilitate timely, relevant, and frequently fruitful digital promotions in motorsport.

Conclusion

Motorsports is now more than simply a trackside experience; it’s a fusion of virtual and real-world excitement. In order to foster a new era of motorsport gaming sponsorship and also maximize interactive motorsport fan experience, modern sponsors are fusing cutting-edge technologies with standard branding. They will continue to lead the way in creating smooth, engaging, and immersive touchpoints across all digital platforms as fans seek more in-depth and practical ways to engage with their favorite sport.





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NASCAR driver Rajah Caruth gets love from Stephen A

Winston-Salem State University alumni pride was on full display during ESPN’s First Take on Monday, as Stephen A. Smith delivered a heartfelt congratulations to fellow HBCU graduate Rajah Caruth. Caruth made history over the weekend by winning his first NASCAR Craftsman Truck Series race of the 2025 season at Nashville Superspeedway on Friday, May 30—securing […]

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Winston-Salem State University alumni pride was on full display during ESPN’s First Take on Monday, as Stephen A. Smith delivered a heartfelt congratulations to fellow HBCU graduate Rajah Caruth. Caruth made history over the weekend by winning his first NASCAR Craftsman Truck Series race of the 2025 season at Nashville Superspeedway on Friday, May 30—securing a playoff spot in the process.

The segment opened with a throwback recorded message from Caruth thanking Smith for his influence and leadership during a previous HBCU segment.

“Honestly, Stephen A., I wanted to say thank you for everything you’ve done for Winston-Salem State University and our culture,” Caruth said. “You’re a great example of living Black history.”

Smith, who graduated from the HBCU in Dec. 1991, was visibly moved by the gesture, responded with emotion and pride.

Rajah Caruth, HBCU NASCAR

“I always get touched by stuff like that, especially for my alma mater, which means the world to me. I wouldn’t be where I am today if it wasn’t for Winston-Salem State,” he said.

Smith praised Caruth’s performance during the final stretch of the race, noting the young driver held off seasoned champions in the final 15 laps.

“He handled his business, held it down, and ended up winning for the first time. I’m very, very proud of this young man and what he’s doing—the way he’s representing the Rams.”

This win marked the second career victory for Caruth in the Craftsman Truck Series. Smith took the moment to highlight Caruth’s impact as an HBCU representative in a traditionally non-diverse sport like NASCAR.

“Anytime I see great things from Winston-Salem State, I’m incredibly happy… There’s a whole bunch of talent at HBCUs throughout this country.”

As Smith wrapped up his remarks, he once again voiced his support for Caruth and reaffirmed his commitment to celebrating HBCU excellence, saying, “Way to go, Rajah. Way to go.”



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Ryan Blaney, Team Penske win and pass inspection!

Watching Ryan Blaney go a bit off-character Sunday night — cool, laid-back Ryan was off-the-rails giddy after his win — it was natural to let a nagging little thought enter the brain. “Ahem, bud, you might want to bottle the celebration until you pass post-race inspection.” Perception is a strong foe these days for Blaney’s […]

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Watching Ryan Blaney go a bit off-character Sunday night — cool, laid-back Ryan was off-the-rails giddy after his win — it was natural to let a nagging little thought enter the brain.

“Ahem, bud, you might want to bottle the celebration until you pass post-race inspection.”

Perception is a strong foe these days for Blaney’s employer — Team Penske. And perception says the Penske team is a little loosey-goosey with the rulebook. 

Fair? Not so much “down south” (as in NASCAR). Roger Penske’s reputational battle has come in the IndyCar side corner of his motorsports empire. And even there, the recent infractions were arguably more cosmetic than strategic.

But when you own a three-car race team, the entire IndyCar Series and the sport’s most famous track, the medicine is bitter but must be taken.

And so everyone waited Sunday night. It wasn’t an edge-of-the-seat type of waiting. Everyone went about their usual post-race business.

An hour or so after a race, usually after you’ve forgotten about the goings-on over in the tech garage, a NASCAR spokesperson will announce that the winner’s car has passed post-race inspection and the victory is official. 

It’s generally routine, of course. Except this time, many must’ve delivered an exhale of relief.

With that out of the way, let’s catch up on things …

First Gear: A welcomed win for Team Penske

No, the recent problems for the Penske organization weren’t ignored during Blaney’s post-victory press conference.

Sure, he’s just one driver on the team’s four-car NASCAR roster (assuming you count the Wood Brothers’ No. 21 as a de facto Penske car, as you should). And the NASCAR team is just one facet of an organization that fields championship-caliber teams in IndyCar, IMSA and Europe’s World Endurance Championship.

Aside from a love of building and driving fast cars, they all seem to share an appreciation of their team surroundings and the owner — the “Captain” — who makes it all work. Blaney is no exception.

“We’re always supporting each other, and you want to win yourself,” Blaney said, “and you want to win for your team, but you’re also happy for Roger and everybody who is affiliated with the (No.) 2 or 12 or 22 or 21, just to have their hands on everything, that they get to be successful, as well.”

Second Gear: Carson Hocevar claims another scalp

What to make of Carson Hocevar?

Ever since they invented green and checkered flags, the sport of auto racing has always had up-and-coming youngsters who eventually came and went. Their “rough around the edges” racing style was never honed a bit, and soon they were down the road with a trail of bent metal in the mirror.

Others have massaged the aggression and made a career of it. The jury is out on Hocevar, who posted his second runner-up finish of the season and, frankly, his first real one, since the other came in a “plate race” at Atlanta.

And for the second straight year, Hocevar roughed up a fellow racer in Music City. If you’re looking either for improvement or some added finesse, consider this: Last year, Hocevar spun Harrison Burton during a caution lap. He was later fined and penalized.

Sunday night, he didn’t appear to purposely wreck Ricky Stenhouse, but let’s just say he purposely didn’t go to great lengths to avoid tagging Ricky’s left-rear quarterpanel.

On the Amazon Prime broadcast, Junior Earnhardt spent a lot of time explaining that he likes Hocevar, but suggesting he needs to pick his spots — Stenhouse, it was pointed out, isn’t one of those spots he should pick.

But post-wreck, Ricky made it clear that it would be too expensive to stick around and defend his Garage Bantamweight Championship. His right-cross to Kyle Busch’s head last year cost him $75,000.

Third Gear: Kyle Larson passes Chase Elliott off the track, too

Here’s some marketing news that’s not really news — at least not yet — but could be news if trends continue.

A month away from the season’s midway point, NASCAR released its leaders in merchandise sales for 2025, and Chase Elliott isn’t the top driver. According to the Sports Business Journal, the reigning and seven-time Most Popular Driver didn’t slip far, however.

He’s currently second in sales behind Kyle Larson, but don’t look for that to hold. Larson was certainly boosted in sales due to his second attempt at the Indy-Charlotte double. Yeah, yeah, it’d help if Chase’s GPS would remind him of the whereabouts of Victory Lane.

The top 15 drivers were listed, and all but three are current Cup Series racers. Those three non-Cup racers are ranked eighth, ninth and 10th. In order, they’re Junior Earnhardt, Justin Allgaier (who drives an Xfinity car for Junior) and the senior Dale Earnhardt, who, like Elvis, Hank Williams and Edgar Allan Poe, continues piling up sales long after his untimely death.

Fourth Gear: Amazon delivers lots of laps

For those of you who, for a variety of reasons, haven’t watched the first two races of Prime’s five-race run, here’s some good news to soothe your frustration.

You’re not being spoiled by Prime’s lack of commercial interruptions.

As with Week 1, the Nashville race featured full commercial interruptions during the breaks after Stages 1 and 2. Other than that, commercials appeared on half the screen while the other half showed the race — and given the expansion of modern televisions, that half-screen is still bigger than your dad’s 1992 Zenith.

According to the folks at CawsNjaws, Nashville featured 198 minutes of race broadcast, with 38 minutes of side-by-side and just six minutes of full breaks.

Traditional, commercial broadcasts have no way of matching that. Not if they want to stay afloat.

Email Ken Willis at ken.willis@news-jrnl.com





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NASCAR Nashville takeaways: Ryan Blaney breaks through, Carson Hocevar closes in on first win

LEBANON, Tenn. — Well, thank goodness that’s over. One of the most tiresome storylines of this season had focused on Ryan Blaney’s lack of a victory, even though he had been outperforming his three teammates, who each had already won a race. Anyone paying attention to NASCAR every week could tell Blaney has had one […]

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LEBANON, Tenn. — Well, thank goodness that’s over.

One of the most tiresome storylines of this season had focused on Ryan Blaney’s lack of a victory, even though he had been outperforming his three teammates, who each had already won a race.

Anyone paying attention to NASCAR every week could tell Blaney has had one of the fastest cars all season, and only a series of unfortunate circumstances or mistakes have kept him from victory lane.

According to Grant Peters of Auto Racing Analytics, who supplied data at The Athletic’s request, Blaney was leading the series in both passing efficiency and defense heading into Nashville. Statistically, Peters said, Blaney completes an average pass on an intermediate track like Nashville in less than three laps of catching a car ahead of him — and he is also able to hold back a car in range for more than 14 laps on average.

Those are elite stats, so it should be no surprise that Blaney is a winner again. The only surprise is that it took him this long to have a race where nothing went wrong.

“Everything went smoothly, went like a normal race should go, and we executed like we should, and the speed in our car was good,” Blaney said. “It feels like those races for our team are hard to come by, just nothing funky happening. It’s nice it finally went that way tonight. The fastest car won the race and nothing wacky happened.”

Blaney isn’t just back in the playoffs, he’s a bona fide championship contender. He represents Team Penske’s best threat to reach the Championship 4 again, which will be held at Phoenix Raceway — the site of three consecutive titles for Penske drivers (including one for Blaney).

Don’t mistake Blaney for being the one-win-a-year guy of old, when he never seemed to reach the potential he showed in his early years. This Blaney is a much more well-rounded, savvy racer who appears to be an annual season-long threat; races like Nashville will continue to happen more often than not.

Hocevar rising

Another week, another brilliant flash of speed from Carson Hocevar — and another instance of him making enemies on the track.

Hocevar angered Ricky Stenhouse Jr. with an aggressive move to fill a hole and gain position; Stenhouse didn’t realize the second-year driver was going to jam the car into that spot, came down the track and Hocevar didn’t lift in time before they collided.

“I felt like I was there enough to get a call ‘inside’ (from the spotter) and have him just kind of run the middle,” Hocevar said. “Honestly, he probably could have cleared me. That’s what I expected him to do, and he didn’t. And by the time I checked up, I almost spun, too.”

Reached by text message, Stenhouse said their incident wasn’t the first of the night; in his view, there was a near miss two laps earlier when Hocevar had another huge run without care for whether Stenhouse was there or not. Stenhouse viewed it as Hocevar shooting for a hole and praying it’s going to be there without knowing the consequences.

Said Hocevar: “Yes, but at the same time, I feel like maybe I could have caught a break too, with how big of a run I had. So I think it goes both ways.”

But as part of the typical Carson Hocevar Experience, the Spire Motorsports driver was also blazing fast. He tied his career-best finish with a second-place result and moved five spots to 17th in the standings, now on the cusp of the playoff picture.

And yet he was downtrodden and disappointed to miss out on the win, despite Blaney clearly having more speed.

“My dream and expectation is to be here and win races and be up front,” Hocevar said. “It sucks when you don’t. If I wasn’t disappointed, I don’t deserve this seat. When I was a fan, I’d hate when people were pumped about second or third. I said I’d never be like that, and I feel like I’m not.”

Carson Hocevar


Carson Hocevar tied his best-ever Cup Series finish with a second-place run Sunday at Nashville Superspeedway. (Sean Gardner / Getty Images)

More horsepower

Drivers’ ears perked up when NASCAR competition chief Elton Sawyer publicly broached the topic of increased horsepower last week — the No. 1 request on drivers’ wish lists for the entirety of the Next Gen Era.

“That’s the first time they’ve ever come out and said, ‘I think we can do it,’” Blaney said. “It’s definitely something all the drivers and teams want, and everyone watching wants it. They were only talking about doing it on short tracks and road courses, but if you’re going to do it at certain tracks, why not do it everywhere?”

But the conversation itself has some pitfalls. A horsepower increase will not be a magic cure for everything that ails the Next Gen on short tracks and road courses, which is why Christopher Bell said it was important to frame the horsepower discussion in a certain way for fans to “taper their expectations.”

The amount of horsepower being discussed is not a significant change, Bell said, but “directionally” better.

“Whenever we talk about wanting more horsepower, it stems from a place of wanting to be able to pass better,” Bell said. “Adding horsepower, no matter what the number is, is not going to make us pack race at a short track — but it should make passing easier.”

Josh Berry shared a similar concern: What if NASCAR increased the horsepower slightly and it didn’t materially change the quality of the racing?

“What I would hate to happen is to go up 100 horsepower and it doesn’t really look that different and everyone goes, ‘Oh, that wasn’t it,’” Berry said.

But in drivers’ minds, horsepower is it. At least a big part of solving the equation. So Denny Hamlin said even if the number was smaller than what drivers hoped, he would be happy just to take a minor win.

“Do I wish it was the big number we used to have? Absolutely,” Hamlin said. “But we need to be realistic, and even if it’s 80 to 100 (hp), we need to just take it and shut up and be thankful they’re willing to change.”

Larson’s regrets

Of the many things that Kyle Larson wishes he could do over again for his Double attempt last week, his sarcastic thumbs-up gesture to Scott McLaughlin is near the top of the list.

After a 45-minute rain delay at the Indy 500, the cars finally started rolling under the pace laps when McLaughlin, one of the pre-race favorites, suddenly lost control of his car and crashed while trying to warm up his tires. Larson spotter Tyler Monn radioed that someone up ahead had crashed (“f—ing idiot,” as Monn described it). An already-frustrated Larson, realizing the crash cleanup would only add to the time crunch he was in for the Double, then drove by and flashed a thumbs up in McLaughlin’s direction.

It was not a good look, and McLaughlin later responded on X with a quote-tweet that said: “Guess im out of the best driver in the world talks” with a shrug emoji. Larson texted McLaughlin during the week to apologize.

“As all of us, everybody in life, wishes they could go back and not do something or do something differently,” Larson said Saturday. “That’s one of those moments for me. I feel like I’m usually pretty good about not keying up or not doing gestures and stuff, but yeah, just let my frustration get the best of me there.

“It was a bit embarrassing, and I felt bad. You never want to see anybody crash out of the biggest race in the world before the green and (McLaughlin is) somebody who has always been super respectful to me and really nice to me. I didn’t even realize it was him until I was close to alongside of him. So just wish I could have taken that back.”

In Detroit for last weekend’s IndyCar race, McLaughlin told Fox Sports he knew Larson didn’t mean anything by the gesture.

“He’s really a respectful racer,” McLaughlin said. “And kudos to him for even reaching out. He didn’t need to. He doesn’t care about my IndyCar (race). I understand it. They know it’s logistically tough. … At the same time, Indy is Indy and the 600 is the 600, and if you want to run the risk of doing that, that’s up to you.”

Larson reiterated he is not currently interested in attempting the Double again due to the time crunch between the two races, which doesn’t allow for enough buffer in case of weather or long cautions. He said he would like to do the Indy 500 in the future once he is done with full-time NASCAR driving.

Caruth also rising

After Rajah Caruth won his second career Truck Series race on Friday night, we asked him about the pressure of being chased down by a future “Sunday guy” in the form of Corey Heim.

The question was barely finished before Caruth interjected: “I’d like to think I’m a future Sunday guy.”

Caruth has never doubted he will be. He speaks about his future success in “when” terms instead of “if.” His confidence in his abilities is high and seemingly unwavering. But to be a future Sunday guy, Caruth is going to need to win a lot more races. He just went well over a year between victories (Las Vegas in March 2024) and was outside of the Truck Series playoff standings before clinching a berth with his Friday win.

In Caruth’s mind, though, he continues to drill down on the process and thus doesn’t let the results frazzle him or force him into mistakes, as is sometimes the case for young drivers eager to prove themselves.

“I just kept my faith up through the ups and downs of the season,” he said. “Really poured into the people around me and just focused on the things that are in my control.”

Caruth said he does everything with “intention” — whether it’s a sim session, practice session, workout, pit practice or even taking personal time for himself. That way, he said, “it doesn’t feel like the end of the world when you have that pressure and that opportunity there in front of you.”

There’s still plenty of time to climb the ladder for a driver who turns 23 next week. His unique path has taken him from racing online while growing up in Washington D.C. to contending in real-life NASCAR races.

But if he’s going to truly make it, moments like Friday have to be more than an annual tradition.

(Top photo of Ryan Blaney celebrating Sunday’s win: Sean Gardner / Getty Images)





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NASCAR at Michigan 2025: Odds, TV/radio times and more info

BROOKLYN, MICH. — NASCAR heads to Michigan International Speedway for an early-June stop with the Cup Series and Craftsman Truck Series. The NASCAR Craftsman Truck Series is returning to the two-mile, D-shaped oval for the first time since 2020. Meanwhile, the NASCAR Cup Series is headed there for the 108th race in series history, dating […]

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BROOKLYN, MICH. — NASCAR heads to Michigan International Speedway for an early-June stop with the Cup Series and Craftsman Truck Series.

The NASCAR Craftsman Truck Series is returning to the two-mile, D-shaped oval for the first time since 2020. Meanwhile, the NASCAR Cup Series is headed there for the 108th race in series history, dating back to the first race in 1969. Cale Yarborough won the very first race, held June 15, 1969.

This is the first time NASCAR has raced at Michigan in June since 2019 – the last year the track had two race weekends.

NASCAR Cup Series’ Firekeepers Casino 400

  • Sunday, June 8
    • 2 p.m. (All times Eastern)
      • Practice and qualifying: Saturday at 9:30 a.m.
  • 200 laps
    • Stages end on laps 45, 120, 200
  • Prime Video, Motor Racing Network, SiriusXM NASCAR Radio
  • Last year’s winner: Tyler Reddick
Photo: Josiah Kopp/TRE

Coming into this weekend, the NASCAR Cup Series is on a streak of two consecutive races at Michigan International Speedway with 26 or more lead changes. This hasn’t happened since 1981 when the August race had 65 lead changes after the June race had 47.

Both the 2023 race and the 2024 race featured 26 lead changes each. The last time a Michigan Cup race had 26 or more lead changes before 2023 was August 2012.

The NextGen car has made the racing even more fierce at Michigan in recent years, upping the parity among winners.

The first three races with the car have seen three different winners – Reddick, Chris Buescher (2023) and Kevin Harvick (2022) – compared to three different winners in the last six Gen 6 races.

Odds coming soon.

NASCAR Craftsman Truck Series’ DQS Solutions & Staffing 250

  • Saturday, June 7
    • 12 p.m. (All times Eastern)
  • 125 laps
    • Stages end on laps 30, 60, 125
  • FOX, NASCAR Racing Network, SiriusXM NASCAR Radio
  • Last winner: Zane Smith (2020)
BROOKLYN, MICHIGAN – AUGUST 07: Zane Smith, driver of the #21 Bay Mountain Aire Chevrolet, celebrates after winning the NASCAR Gander RV & Outdoors Truck Series Henry Ford Health System 200 at Michigan International Speedway on August 07, 2020 in Brooklyn, Michigan. (Photo by Brian Lawdermilk/Getty Images)

The return of NASCAR Trucks at Michigan International Speedway has been highly-anticipated for five years since the track didn’t return to the schedule for 2021. Because it’s been so long, the trucks will get a 50-minute practice Friday at 1 p.m. ET before they qualify Saturday morning at 8 a.m. ET.

When the trucks last raced at Michigan, in 2020, current NASCAR Cup Series driver Zane Smith made a last-lap pass on Christian Eckes to take home the win.

In the last six Truck races at Michigan, five of them featured 15 or more lead changes. In fact, three of the last five Truck races at Michigan featured a last-lap pass. With 25 more laps, it’s anticipated this year’s race will go well beyond 15 lead changes.

Among the current full-time drivers in the series, these drivers have experience at Michigan:

  • Ben Rhodes
    • Two top-10 finishes in five starts
  • Chandler Smith
    • Crash DNF (38th) in 2020 after leading four laps and winning the pole
  • Daniel Hemric
    • Finished seventh in 2015, third in 2016
  • Grant Enfinger
    • Four top-10s in five starts
  • Matt Crafton
    • Three top-5 finishes and nine top-10s in 19 starts
      • Best finish: Second (2014)
      • Best start: Pole (2011, ’15, ’17)
  • Spencer Boyd
    • Finished 22nd in 2019, 27th in 2020
  • Stewart Friesen
    • Two top-10s in four starts
  • Tanner Gray
  • Ty Majeski
  • Tyler Ankrum
    • One top-5 finish in two starts

Odds coming soon.

  • Friday at 5 p.m. (All times Eastern)
  • 100 laps
  • Practice and qualifying: Friday at 2 p.m.
  • Last year’s winner: Connor Zilisch

Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.

A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.

Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick’s final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen’s stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers’ stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.

Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com



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Ryan Blaney Gets Breakthrough Victory in Nashville – Speedway Digest

Ford Unofficial Finishing Results: 1st – Ryan Blaney 4th – Joey Logano 13th  – Zane Smith 14th – Chris Buescher 18th –Austin Cindric 19th – Cole Custer 22nd – Todd Gilliland 23rd –Brad Keselowski 28th – Ryan Preece 30th – Josh Berry 33rd– Cody Ware 35th – Chad Finchum 38th – Noah Gragson RYAN BLANEY, […]

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Ford Unofficial Finishing Results:

1st – Ryan Blaney

4th – Joey Logano

13th  – Zane Smith

14th – Chris Buescher

18th –Austin Cindric

19th – Cole Custer

22nd – Todd Gilliland

23rd –Brad Keselowski

28th – Ryan Preece

30th – Josh Berry

33rd– Cody Ware

35th – Chad Finchum

38th – Noah Gragson

RYAN BLANEY, No. 12 Menards/Cardell Cabinetry Ford Mustang Dark Horse – “I never gave up hope, that’s for sure. We’ve had great speed all year, just hasn’t been the best year for us as far as good fortune. The 12 boys are awesome; they stick with it no matter how it goes, and it was great to finish one out tonight.”

Q. How much did the game change for you on the 12 team when Hassler made the call for the two-tire stop at the end of Stage 1 and you got all that track position?

“Yeah, I thought it was a good call. We drove up to seventh there in the first stage, and I thought two tires were great. I thought my car was really good, and that really set us up for the rest of the race, so great job by him, as always, all the 12 boys, appreciate what they do pit crew was great. Appreciate Menard’s, Cardell, Ford, Ford Motor Company, Roush Yates Engines, Discount Tire, Wabash, Worth, Snap-on, DEX Imaging, Body Armour, Advance Auto Parts, everything what they do. It’s nice that it’s finally happening, so I’m ready to go celebrate.”

Q. You don’t normally do burnouts after a win, but Corey LaJoie loves to grade burnouts. So I’m sure he’s very happy you gave him one?

“I didn’t think it was very good, but did the crowd like the burnout or not? They liked it so that’s all that matters.”

NOAH GRAGSON, No. 4 Rush Truck Centers Ford Mustang Dark Horse – “I gave him a whole two lanes off the bottom and he just trekked me. It annihilated us. It was so early in the race and that was a hard hit. It is just sort of the story of our year so far. We’ve been running good, running better, then we get taken out by things not of our doing. We just have to go faster to get away from it all. We have been building good cars. We ran good at Charlotte. I feel like we have good speed at some of these tracks. I am really proud of everyone at Front Row Motorsports. It just sucks to be annihilated like that.”

CHRIS BUESCHER, No. 17 Kroger/OIKOS Ford Mustang Dark Horse – “Incredibly aero sensitive race. We just didn’t get the details right. We had decent speed but we didn’t perform at the level we are capable of. On to Michigan. We should be really good there. I am excited for it. It has been a really good one for us. We had a good tire test there. We will see what the new tire does but the speed was there.”

JOSH BERRY, No. 21  Freightliner Ford Mustang Dark Horse – “I thought our car was pretty solid. We had worked our way into the top-ten at the end of the second stage. Unfortunately, had a penalty on pit road and got mired in the back and just couldn’t get back up there. All in all, I was pretty happy with our Ford Mustang and we will get them next week.”

JOEY LOGANO, No. 22 Shell/Pennzoil Ford Mustang Dark Horse – “We just took too long to get going. That pretty much was our day. Proud of Team Penske and proud of Ford. The car wasn’t fast in the first 30 laps.”

COLE CUSTER, No. 41 HaasTooling.com Ford Mustang Dark Horse – “Our guys did a great job tonight and have been working their tails off to get better and better. We ran a good number of laps inside the top 15 and brought home a solid top-20 finish, but this race showed we can go out there and compete.”

CODY WARE, No. 51 Arby’s Ford Mustang Dark Horse – “Just a really frustrating night. I felt like we had a decent Arby’s Ford Mustang Dark Horse tonight, but the night kind of fell apart after we had an issue with a wheel at the start of the final stage. It’s a tough, tough way to have a swing like that in what would have been a decent day for the team. So we’re just going to reset, re-rack it for Michigan and just keep building on the progress we’re making as a race team.”

Ford Performance PR



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Corey LaJoie to make nine NASCAR Truck Series starts with Spire Motorsports

Surprise, surprise! Corey LaJoie is going to make nine NASCAR Craftsman Truck Series starts for the remainder of the 2025 season. He is joining up with his old Cup Series organization, Spire Motorsports. First up, this weekend at Michigan International Speedway. Corey LaJoie will pilot the No. 07 Chevy Silverado for Spire. He has races […]

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Surprise, surprise! Corey LaJoie is going to make nine NASCAR Craftsman Truck Series starts for the remainder of the 2025 season. He is joining up with his old Cup Series organization, Spire Motorsports. First up, this weekend at Michigan International Speedway.

Corey LaJoie will pilot the No. 07 Chevy Silverado for Spire. He has races lined up for Michigan, Richmond, Darlington, Bristol, New Hampshire, Charlotte, Talladega, Martinsville, and Phoenix.

This will put LaJoie in the majority of the final 13 races of the season. He will be in the final two races of the year at Martinsville and Phoenix. Given his comments at the beginning of the year about racing in Truck or Xfinity, this is a good thing to see. I’m sure working for Prime Video has only made him want to race even more.

Corey LaJoie reportedly passed up the No. 19 truck of McAnally-Hilgemann Racing. Daniel Hemric is in that truck this season and has a win at Martinsville to show for it this year. Good on Corey, he should be able to run well and show that he is still a capable race car driver for a team out there somewhere.

“I’m looking forward to getting back in the seat and chasing some NASCAR Craftsman Truck Series wins,” said LaJoie in a team press release. “I put in a lot of work in the early days to help shape Spire Motorsports, and I still have some friends that have been there since day one, so it’ll be good to see them.

“The No. 07 team has been bringing some fast trucks to the track this year and are looking for a spot in the owner’s playoffs. It’ll be nice to have some consistency with the team to get acclimated to these vehicles, chase some wins, and hopefully, a Craftsman Truck Series owner’s championship.”

So, there you have it. While he has been out of a NASCAR race car since the Cup Series race at Bristol, he looks ready to get back in the seat. He also raced at Daytona and Atlanta earlier this year. All three of those races came with Rick Ware Racing and Ford. However, he’s back in a Chevy and back with Spire now.

This year has been a little different for Spire in the Truck Series. They haven’t had that same speed that they have had in the past. Of course, this organization’s Truck program is just the leftovers from Kyle Busch Motorsports. Then again, at this point, they have put in their own program and personnel. So, that’s not entirely fair to say.

Earlier this year, Kyle Larson earned a win at Homestead in the No. 07 truck that Corey LaJoie will drive. He was P2 at Bristol. William Byron earned a P2 finish at Kansas and Kyle Busch put the truck in P9 at North Wilkesboro.

Michael McDowell and Justin Haley are the other Cup Series drivers to compete in the No. 07 truck in 2025. Other drivers this season include Sammy Smith, Nick Sanchez, and B.J. McLeod.

Spire Motorsports picked up a win at Nashville with a full-time Truck Series driver for the first time this season. Rajah Caruth and the No. 71 team put together an excellent race to win in Music City. Even if it is just the Truck Series, Corey LaJoie will have a lot of pressure to perform.



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