Motorsports
Truly Adams is the Latest Rising Star Out of the Adams Motorsports Family
This post was contributed by a community member. The views expressed here are the author’s own.
It’s no secret most motorsports drivers began their careers in karting, and the longest running karting center is in Riverside County – Adams Motorsports Park – operated by this rising star’s parents, Troy and Kara Adams.
By Zoran J. Segina
Truly Adams is in the second decade of his international racing career.
To retain his competitive edge, Truly maintains an intense schedule—cardio exercises every morning followed by a strength training in the afternoon.
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He spends hours on the racing simulator to memorize the tracks, determine the braking points, apex entries, and hone his skills.
He studies technical characteristics of the cars he is driving to help mechanics make adjustments to improve performance.
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He also attends interviews and fundraising events, travels around the world, and is learning French.
Truly is 15 years old.
A Star is Rising
He does not recall the beginnings. He was only three in his father Troy’s lap while being driven around the family-owned Adams Motorsports kart track in Riverside.
Troy’s hot laps session was promptly black-flagged by his wife Kara who showed up and noticed that the kid did not wear a helmet.
Truly’s first formal outing took place at the Santa Maria karting event where Troy was a director. After having been pestered with questions why Truly doesn’t race, Kara paid what she deemed to be an outrageously high $650 entry fee and entered Truly on the grid.
He came in third. He was four.
Formula One on his Mind
Truly’s dream is to become a Formula One race car driver. It helps that Troy is a former NASCAR Southwest Section racer, and a prominent racing coach.
It also helps that a family owns the 66-year-old Adams karting facility in Riverside where Truly can run lap after lap and session after session to perfect entry into corners and develop that seat-of-the pants feeling for the race car that only comes after thousands of laps and years of practice.
All Formula One drivers started in go karts because of the power-to-weight ratio. It matters little how powerful an engine is, but how much weight that engine moves around.
A modern F1 car has power-to-weight ratio of about 0.56 lbs per horsepower—i.e, a 1000 hp engine has to move about 1,700 lbs of weight.
A professional kart because of its minuscule size has power-to-weight ratio of 0.6 making the ride dynamics close to that of an F1 car.
For comparison, a 2,995-pound Toyota Corolla would need a 1,800 horsepower engine to achieve the same ratio.
Parental Adjustment
Having spent years racing and coaching, Troy is aware of sacrifices and financial commitment and vowed that his newborn son will never get into racing.
As for Kara, watching Truly and other tykes going around the track at 20 mph is fun at first, the little racers are simply adorable. But the kids grow up, the karts get more powerful and, in time, her son is piloting a shifter kart 3 inches of the ground at speeds of 70 to 80 mph on a straightaway.
The Adams kart track record is 46 seconds for 7/10 of a mile translating to an average speed of over 55 miles per hour.
Kara has developed breathing techniques to calm her nerves and relies on her son’s exceptional driving skills that should keep him out of trouble.
Not a Piece of Cake
A trek to the pinnacle of open wheel racing is arduous and expensive.
First, Truly had to enroll in the Skip Barber Formula 4 racing school and pass written and medical exam to obtain his SCCA racing license.
Car racing is one of the most physically demanding activities, and drivers have to be in top shape. Roman Grosjean a former HAAS F1 team driver once remarked that racing karts was physically more exhausting then Formula One.
A driver’s hearth rate routinely exceeds 100 beats per minute during the race. Bracing against G forces which in karts reach 2.5 to 3.6 could crack driver’s ribs.
Kart drivers now wear corsets to protect themselves. Truly must do daily cardio exercises and weightlifting for strength. An exercise device to strengthen his neck muscles – a strap around the head weighted by several kilos on each side looks like it came from a Dracula’s torture chamber.
F1 vs NASCAR
Troy would have preferred that Truly opted for the career in NASCAR. The alumni of the Adams karting program include Colton Herta, Jeff Ward, Noah Gragson, Riley Herbst and many others. With Troy, having been in NASCAR, the support base would have been broader. But Truly prefers left and right corners and open wheel racing.
Pursuing Formula One career requires steady and constant improvement. Truly raced in Mexico and Europe.
The FEED Volant 4
While racing karts in the Champions of the Future Academy, the Adams’ met Ludovic Pezze, an owner of the driver management and development company in France. Ludo thought it would be a great way to see Truly’s potential by enrolling him in the FEED Volant 4 racing program run by a 1997 Formula One world champion Jacques Villeneuve and 2001 ELMS champion Patrick Lemarié.
The program sells out, but Ludo worked with the organizers to hold the seat for Truly.
The FEED program at Circuit de Nevers Magny-Cours in France is a five-day long racing school and a competition. The program starts with 60 drivers and is then narrowed down to 24 plus 6 wildcards.
Two weeks later there are semifinals followed by the finals another two weeks later. The last stage includes six top drivers on a full 2.74-mile Formula 1 track. The Adams family logged quite a few international frequent flyers miles last fall.
All the students drive Formula 4 spec race cars with adjustable front and rear wings weighing 580 kilograms with the driver. The powerplant is a 1.3-liter turbo engine developing between 160 and 180 horsepower with a rev limiter at about 6000 RPM. The idea is to keep the students in as identical cars as possible to eliminate mechanical advantage and discover true talent.
Making the Cut
Of the 60 drivers who started the program Truly ended up on the podium. In this Sorbonne of car racing, he graduated in the top five percent of his class. What really got everyone’s attention was Truly’s final Blanche classification (three-lap average) where he ranked P2 logging 1.52.297 and Battle 2 (3 lap average) where he topped the session with 1.47.714.
There is no grade inflation, or fake credentials in this educational program. The stopwatch is a cruel but objective taskmaster. Truly’s calling card is simple: Magny-Cours, F4 Feed Volant 2025, 1.47.714. His success is based on a hard number and not any preferential treatment.
Formula One is always on a lookout for fresh talent. Is there, among millions of kids, another Michael Schumacher, Ayrton Senna, or Lewis Hamilton? When objective results reveal a potential candidate people take notice. Jacques wrote a wonderful introduction letter, and telephone started ringing.
Challenges Remain
But challenges remain. Truly may spend the 2026 racing season in one of the European formula feeding circuits – either Spanish Formula 4 or British Formula Ford—to hone his wet driving skills. Or he could continue testing with Patrick, in France or run in the F4 series in the United States.
If successful, he will have to find a seat in the Formula 3 competition for the next two years to obtain enough points for his FIA racing license. From there he will have to figure out a way to join a Formula 2 team and show that his results are good enough for a potential contract as a reserve driver with one of the current eleven Formula One teams.
The Bottom Line
Doing all of this takes money. A Formula 4 season expenses are between $200,000 and $300,000 – if he drives in Britain the number climbs to $445,000. Truly’s competitors are already testing in Europe and joining them now would raise the number to $800.000.
A Formula 3 season requires about $700,000, climbing to $2.0 million in Formula 2. A set of F4 tires cost $1500. Truly needs four sets per race weekend or 30 sets per season.
Then there are travelling expenses, mechanics, spare parts, fuel, entry fees, and of course the race car itself.
Unless you are Lance Stroll and your father bought an Aston Martin F1 team so you can drive, fundraising will be an integral part of pursuing the dream.
Pursuing the Dream
Fortunately, Truly is good at it. He started at the age of twelve when Kara and Troy instructed their son that if he wanted to continue racing he better get some funds.
Truly has Simpson racing gear manufacturer and Alignis among his sponsors. Bnevo over last three years donated $70,000 to the goal.
Formula One is a global phenomenon and the current roster of drivers includes names from all over the world but there are no Americans, no women, and one black driver – No. 44 Lewis Hamilton – seven-time world champion.
After 18 seasons, however, a 40-year-old Lewis will eventually retire from the active competition. To expand the F1 viewership, the Aston Martin hired American Jak Crawford as the replacement driver, and the new Cadillac team did the same with Colton Herta.
The F1 organization runs F1 Academy for women drivers seeking to find another Maria de Villota, a test driver for Marussia team who could have ended up as the first woman in Formula One had she not succumb to her injuries shortly after crashing during a straight-line testing in October of 2013.
Making No. 47 the Next No. 44
As for the replacement for No. 44 Lewis Hamilton—whether that is No. 47 Truly Adams remains to be seen. There are challenges beyond his control. This six-foot-tall teenager with an infectious smile must diet so as not to exceed Formula 1 car minimum weight of 800 kilograms with a driver but without fuel.
Add an extra pound and he is uncompetitive, subtract a pound from the minimum and he is disqualified. Moreover, if he continues growing, he may be too tall for a tight cockpit of the Formula One car.
Truly seeks to excel in an incredibly competitive sport with the 10 closest finishes beyond 10th of a second. The timers now count down to 1000/th of a second. An F1 team that spends $100 to $200 million per season seeks a driver who can recoup some of these expenses.
The F1 organization remunerates the teams based on their cumulative points at the end of the 24-race season. If Truly’s results lift his team in the constructors’ championship by one place—i.e., from sixth to fifth, they will receive additional $9.0 million.
Sweat, Deprivation and Hard Work
Before every race, as the drivers are strapped in the cockpits, the camera pans around the starting grid focusing on their eyes—the only visible part before the visors come down.
Look closely and their eyes reflect years of sweat, deprivation, hard work, many disappointments and tremendous willpower it took to get these men where they are.
Each driver had to provide his coach with answers to the questions Troy asks John “John” McClennan, Hailey Deegan, and every one of his protégées: “Is this something you want, or are you here to satisfy your parents,” and “Do you want this so much that you are ready for pain and suffering it will take to lift you to the level you are not ever aware you can reach?”
In a minute or so the drivers will lower the visors, complete the warmup lap, and then hurl themselves toward the first corner, their hearts beating at 150 beats per minute.
Using the skills perfected over the years each one of them will struggle try to keep his car on the edge of adhesion battling the laws of physics that try to harm them and damage their equipment.
This intense game of millimeters will lasts for almost two hours. Or in the case of 24 hours Le Mans for two days. Michael Andretti allegedly remarked: “If you are comfortable in the race car you are too slow.”
Fast Forward to the Future
It is a warm June day on the Riviera. A young driver just left his Le Millefiori apartment on Rue Des Genets in Monte Carlo and is walking to the paddock area.
He dreamt of living on a yacht in the inner harbor, but Monte Carlo harbormaster’s regulations do not allow permanent liveaboards. From the early morning the mechanics have been working on his No. 47 machine which qualified well in the middle of the grid for the Grand Prix of Monaco 203…
The American is new to the F1, but more and more passersby recognize him. During the pre-race events the reporters will undoubtedly ask whether he is stepping into the shoes of the legendary No. 44 who recently retired.
The young driver will reply with his disarming smile, glance toward his mom and dad in the paddock, before he puts on a golden Stilo helmet with the emblazoned lettering -Truly Adams, The United States of America.
The writer is Senior Editor of LA CAR.
The views expressed in this post are the author’s own. Want to post on Patch?
Motorsports
Kaden Honeycutt has head start on ’26 with Tricon
Over the course of three years and 71 races together, Corey Heim and Scott Zipadelli amassed 21 wins and 45 top-5s with three final four appearances and the 2025 Truck Series championship.
It’s objectively a hard act to follow but Kaden Honeycutt isn’t allowing the pressure to exceed the privilege and intends to just put in the work in pursuit of the same results.
“From my end, I think it’s very important to wipe that slate clean and treat it like it didn’t happen,” Honeycutt told Motorsport.com on Wednesday. “I just want to try to be who I am, and definitely want to back up the success they’ve had the past three years, but also recognize that I’m my own person and need to figure out how to get there first.
“So there’s definitely some pressure, but I don’t feel much of it right now, because I’m just going to go out there and do the best I possibly can.”
And so far, Honeycutt’s best has methodically landed him in a position to get noticed by Toyota Racing Development and Tricon Garage’s No. 11.
“I feel like, being in that equipment, I’m going to be able to show what I can do,” Honeycatt added. “It’s going to be really fun. I want to enjoy every second of it and just try to go out there and win races, and give ourselves a title shot, whatever the format comes out to be.”
Honeycutt got to this point by being willing to do whatever it took to earn opportunities. He worked in the shop at OnPoint Motorsports and Niece Motorsports alongside the races he put the funding together for.
He won at the CARS Tour and ASA levels. He won the prestigious Snowball Derby in 2024. He made the playoffs last year for Niece and then advanced to the final four when signing with Tricon necessitated a move to Halmar Friesen Racing.
His story is very old school, conceptually.
“When I first moved to North Carolina, it was strictly as a working job,” Honeycutt said. “I was able to put together seven to eight races a year on the pavement Late Model side but was a full-time employee at whatever Truck Series shop I worked for.
“I worked really hard, and they knew I was a racer and wanted to drive, and eventually, when you work hard enough, opportunities will come and you need to be prepared to capitalize on it.”
So now, after working with successful crew chiefs like JC Umscheid and Phil Gould, Honeycutt’s journey has taken him to Zipadelli, the two-time champion and winner of 39 national touring series races atop the pit box.
“He doesn’t talk a lot but when he does, you listen to him, and take in what he’s saying because it’s really important and something you need to learn from,” Honeycutt said of Zipadelli. “He’s an extremely smart guy. He and David do a great job together and know what they need from their job.
“But from my experience, Scott is one of the quieter type guys and does his talking on the race track, and will talk afterwards once you’ve seen the hard work. I think that’s been awesome to see first hand.”
Honeycutt just met Zipadelli last year, once he signed with the team, but largely kept it casual as both of their teams chased the championship. But being able to make a playoff run last year with Toyota and HFR is what has Honeycutt most excited for this year.
He’s seen the tools and now he knows how to use them.
“Having that head start last year was huge for sure,” Honeycutt said. “Getting acclimated with the sim, how Toyota approaches races, working out of the performance center and being involved in, early, with everything we’re going to be doing this year helped a lot.
“I know my way around.
“I’ve been at the shop a lot since the off-season has started and the guys going back to work. Scott and I have a good relationship going. It’s basically their same team from last year, besides one, and that’s really important. So now we just have to go out and win races, try to repeat what they did the last years. We’re going to try and work towards that and I’m really optimistic about our chances.”
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Motorsports
DTM champion Güven joins Manthey for Rolex 24
Porsche works driver Ayhancan Güven will drive Manthey’s No. 911 Porsche 911 GT3 R in this month’s Rolex 24 At Daytona.
Güven, the reigning DTM Champion who won the 2025 title with a memorable last-lap overtake in the season finale at Hockenheim, joins the already-announced GTD PRO trio of Klaus Bachler, Ricardo Feller, and Thomas Preining in the No. 911 Porsche.
The Turkish driver made his IMSA and Rolex 24 debut last year with Wright Motorsports. Alongside co-drivers Adam Adelson, Elliott Skeer, and Tom Sargent, Güven finished second in GTD behind the winning No. 13 AWA (now 13 Autosport) Chevrolet Corvette Z06 GT3.R.
Güven has already been confirmed as one of Manthey’s full-time pro drivers for the 2026 FIA World Endurance Championship, driving their No. 91 Porsche with James Cottingham and Timur Boguslavskiy. In the winter, Güven was promoted to a full-fledged works driver role at Porsche.
Ryan Hardwick, Riccardo Pera, Morris Schuring, and Richard Lietz will drive Manthey’s No. 912 Porsche in GTD, as announced last month.
Motorsports
Toyota Officially Spins Off Gazoo Racing As A Standalone Performance Brand
- Gazoo Racing becomes the fifth Toyota brand, joining Toyota, Lexus, Daihatsu, and Century.
- The GR GT doesn’t have any Toyota badges.
- Future performance models are also expected to only use GR badging.
Toyota’s already large corporate umbrella is expanding to make room for a fifth brand. Just months after Century was spun off as a standalone marque, Gazoo Racing is also becoming a distinct entity. The world’s largest carmaker has long hinted at a clearer separation between Toyota and GR models, and it’s now formalizing those plans.
Going forward, Toyota Gazoo Racing will be known simply as Gazoo Racing, reverting to a name that traces its roots back to 2007. Based on a previously outlined hierarchy, GR sits above the core Toyota brand and the entry-level Daihatsu but below Lexus and the newly founded Century. The latter is now its own entity as well, aspiring to take on Rolls-Royce and Bentley.
Even before the official announcement, we knew this day would come. When the GR GT debuted a month ago, there were no Toyota badges inside or out. Since then, we’ve learned the V8 supercar won’t even be sold at Toyota dealerships, instead being offered through select Lexus showrooms.

Photo by: Toyota
As you can imagine, Gazoo Racing won’t be limited to the GR GT. If the MR2 is indeed making a comeback, it’s also likely to forgo the Toyota badge. A new Supra, this time likely without BMW ties, has already been confirmed, and it, too, would fit perfectly within the GR lineup. It would make sense for a next-generation 86 to serve as Gazoo Racing’s entry-level model.
GR will continue to live up to the “Racing” part of its name by competing in top-tier motorsports, including WRC. Additionally, the newly formed brand will cater to “customer motorsports using production vehicles.” That statement gives us hope for homologation specials and performance cars in general.
While the new twin-turbo 4.0-liter V8 will be exclusive to the GR GT, lesser models are expected to use Toyota’s new four-cylinder engine. The turbocharged 2.0-liter unit, codenamed “G20E,” is rated at more than 400 horsepower. This four-pot could become the backbone of the GR division, as it won’t be limited to front-engine applications.

Photo by: Toyota
The GR Yaris M concept features a mid-mounted layout, fueling rumors of an MR2 revival. As if that weren’t exciting enough, U.S. dealers have allegedly received a sneak preview of a reborn Celica. Add the Yaris and Corolla hot hatches to the mix, and the GR portfolio could look mighty impressive before the decade’s end.
That’s not all. Remember the FT-Se concept with dual motors and all-wheel drive? The fully electric sports car could arrive after 2026, and it wouldn’t be the only electric performance vehicle within the Toyota empire. The LFA concept won’t have a combustion engine when it eventually arrives.

The GR GT’s interior lacks the Toyota badge on the steering wheel
Photo by: Toyota
Motor1’s Take:
Toyota’s decision to elevate the Gazoo Racing name makes sense when you consider the influx of highly anticipated models. With affordable sports cars becoming increasingly rare, Toyota appears intent on dominating the niche with its GR products. The GR GT will sit at the top as the flagship, easily commanding a six-figure price. In fact, some reports suggest it could cost more than $200,000.
It’ll be interesting to see how Toyota fleshes out the GR lineup in the coming years. It’s unrealistic to expect every rumor to materialize, though. Reviving the MR2, Celica, and Supra while also adding an EV may be overkill, as all would be low-volume products. Still, the GR GT is a tremendous start, even if it’s reserved for deep-pocketed buyers.
Motorsports
Mark Martin hails Kaulig Racing and RAM’s partnership with historic engine manufacturer
Mark Martin shared his reaction to Cummins returning as a NASCAR sponsor for Kaulig Racing’s No.12 RAM 1500 truck in 2026. The engineering giant used to be Martin’s sponsor during his Roush Racing era in the 1990s.
Cummins has been operating for over a century, and its partnership with Dodge RAM began in 1989, when the first Cummins-powered truck rolled off the block. Now that RAM has decided to re-enter NASCAR, the engine manufacturer has followed suit.
The season-long sponsorship features a red and yellow paint scheme for Brenden ‘Butterbean’ Queen’s Truck Series debut. Queen is the defending ARCA Menards champion who has five Truck Series starts to his name. Notably, he was also the first driver announced to Kaulig Racing’s lineup.
The Chesapeake, Virginia native addressed the collaboration and shared an X post, writing:
“Pumped to partner with @Cummins this season. Excited to go chase some wins in the Cummins Ram #12. 🤘🏼”
Elated by the news, Mark Martin welcomed his former sponsor and wrote,
“Proud that @Cummins is still here in @NASCAR supporting this sport 🏁”
Brett Merritt, Vice President and President, Engine Business, Cummins, had this to say about the partnership,
“Cummins has racing in its DNA. From Clessie Cummins’ winning the first Indianapolis 500 as a crew member to our leadership in commercial power, we’ve always pushed the limits of what’s possible. Brenden Queen represents that same spirit – talented, hardworking, and full of momentum. Partnering with both Kaulig Racing and Ram provides the opportunity for us to continue to write our motorsport legacy.”
Mark Martin has become a leading voice in the sport. The Hall of Famer has been vocal about his misgivings with the playoff format, which has drawn the support of drivers and fans alike. He believes the elimination-style format rewards one-off performances over season-long dominance, and has called for the return of the classic points system.
With the playoff races drawing lower viewership numbers, the sport appears to be moving away from the single-race title-decider. Although a full-season championship seems far-fetched at the moment, many believe a three or four-race finale is in order.
Mark Martin ‘impressed’ by NASCAR’s playoff turnaround
In a recent interview with Kenny Wallace Media, Mark Martin shared a rather positive take on NASCAR’s playoff committee. While he was also a part of the initiative, Martin noted that much of his complaints fell on deaf ears at the start.
“I’m not super optimistic about whether, I was involved in the committee and in the beginning, [I] was the only one that was, I was screaming about it. And I wasn’t doing it for me. I was screaming about it because they asked me to be on it and because everywhere I go and every fan I talk to hates playoffs,” Mark Martin said.
“I don’t think we’ll get it, but I am very impressed that it’s actually a consideration,” he added.
Martin also noted that it’s farcical to name the championship format ‘playoffs’ when there’s no playing involved. Since the playoffs were largely influenced by the NBA and NFL, the terminology was carried over.
Motorsports
23XI Racing Secures Major Vote of Confidence as Chumba Casino Expands Partnership for 2026
The previous season was one of the toughest years for Denny Hamlin and Michael Jordan’s 23XI Racing. The trial against NASCAR took a significant toll on the team, which was relatively new to the sport. However, it all paid off when NASCAR decided to settle the matter with 23XI Racing and FRM before the situation escalated any further.
Now, after a gruelling spell, the team is finally ready to move forward and is prepping for the upcoming season. In doing so, the squad recently announced that it is extending its partnership with a social casino giant for the second consecutive season.
Chumba Casino’s Partnership With 23XI Racing in 2025
Chumba Casino, a growing name in the online social casino space, announced its partnership with 23XI Racing for the first time in 2025. Virtual Gaming World, Chumba Casino’s parent company, which had already established a foothold in Formula 1 with Scuderia Ferrari, decided to foray into NASCAR as well, partnering with 23XI Racing.
The association that began in 2025 boasted the vibrant colors of the Chumba Casino on the team’s equipment, cars, and the firesuits of the drivers – Bubba Wallace, Tyler Reddick, and Riley Herbst in several competitions.
ALSO READ: Trackhouse Racing Faces 2026 Questions as Major Sponsor Disappears From Team Website
Even when Wallace, the team’s star driver, broke his lengthy win drought at Indianapolis last year, his No. 23 Toyota was draped in the colors of Chumba Casino.
Extended Sponsorship Deal for 23XI Racing
After a successful first year, the casino brand has decided to extend its relationship into 2026 as well. This time, the brand will sponsor Reddick and Wallace in different competitions throughout the calendar.
23XI Racing and Chuma Casino’s association will be on display from the very first race of the season, where Reddick is set to pilot his No. 45 Toyota in the popping colors of the latter. This will also mark the debut of a Chumba Casino car in the highly anticipated season opener at the Daytona International Speedway.
The association between both parties will also extend to Wallace for several races throughout the year, including the Brickyard 400 at Indianapolis.
Alongside sponsoring both drivers, the brand also has plans for fans, including giveaways and meet-and-greet opportunities with Reddick and Wallace. The brand’s colors will also feature on the drivers’ firesuits throughout the season.
Ben Whitford, the chief of marketing at Virtual Gaming World, commented on its extended association with 23XI Racing and said, “Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026.”
He further added how the sponsorship was a way for the brand to connect with NASCAR fans: “Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways. We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
Steve Lauletta, the team president of 23XI, also briefly spoke about the partnership between the two. He said: “After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba. Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
With strong support from the sponsors, both the drivers of 23XI Racing will certainly be eyeing to make a more substantial impact in the upcoming NASCAR season.
Motorsports
TOYOTA GAZOO Racing Reverting to “GAZOO Racing” to Pass on and Evolve the Making of Ever-better Cars and the Fostering of Talent | PRESS RELEASE
■The journey of GAZOO Racing
A challenge born of humiliation
TOYOTA GAZOO Racing has promoted the making of ever-better cars and the fostering of talent by taking on the challenge of competing in various motorsports categories both in Japan and abroad.
GAZOO Racing traces its origins back to 2007, when Akio Toyoda (then executive vice president) competed in the Nürburgring 24 Hours endurance race alongside driving mentor and Toyota Motor Corporation (TMC) Master Driver Hiromu Naruse and several other colleagues.
At the time, because competing in the race was not recognized by TMC as an official company activity, the team was not permitted to use “TOYOTA” in its name, and thus entered under the name “Team GAZOO”. Furthermore, as Toyoda’s intention to drive in the race was unable to gain much understanding, his only choice was to compete under the driver name “Morizo”. Although the team managed to finish the race, the achievement immediately came with a sense of humiliation. That was because, while many other, mainly European, competitors were putting under-development cars through their paces in the race, Toyota did not have such a car, let alone any sports cars in its sales lineup, and was on the verge of losing its ability to pass on its car-making skills and expertise. When overtaken on the track by other manufacturers’ development vehicles, Toyoda felt as if he could hear rivals say: “No way that you guys at Toyota could build a car like this!”, igniting a sense of humiliation that he still vividly recalls to this day.
The Shikinen Sengu of car-making sustained by conviction
Sports car development demands an approach to manufacturing that not only improves a car’s characteristics and fundamental performance by also strives to make a car failure-proof even in harsh environments. All such efforts also contribute to the development of mass-production cars. At the same time, the front lines of motorsports provide numerous opportunities to hone car-making skills and foster talent.
At Ise Shrine in Japan’s Mie Prefecture, traditions and skills are passed down through a ritual known as “Shikinen Sengu”, which entails all of the shrine’s structures being rebuilt every 20 years. Similarly, sports car manufacturing has traditions and skills that cannot be passed down once they are lost. Armed with a sense of crisis that TMC would become a company incapable of building sports cars, Toyoda initiated the development of the Lexus LFA, choosing the Nürburgring course as the car’s main development site.
Launched in 2010, the LFA was TMC’s first authentic sports car developed in-house in approximately 20 years. It was the result of a project that faced enormous difficulties, including a lack of wholehearted support within the company for car-making that was deemed by some to be unprofitable, as evidenced by the fact that development was permitted to proceed under the condition that only 500 units would be sold.
Just before the LFA’s release, the unthinkable happened: Naruse passed away in an accident near the Nürburgring. The calamity occurred not long after LFA development had concluded and Naruse, as master driver, had given his approval by saying, “Let’s go with this.” For Toyoda, suddenly being without his driving mentor and TMC’s master driver came with an immense sense of loss.
However, Toyoda, remaining steadfast in his conviction that cars and talent are honed on the front lines of motorsports, continued to pursue sports car development. Then came the revival of the 86 in 2012 and the GR Supra in 2019. However, the development of these models relied on Subaru and BMW, respectively, meaning that TMC was not able to achieve the complete in-house creation of a sports car.
The launch of TOYOTA GAZOO Racing
In April 2015, TMC decided to consolidate its in-house motorsports activities, including those under the banners of “TOYOTA Racing”, “LEXUS Racing”, and “GAZOO Racing”, under the unified “GAZOO” name, upon which it adopted the logo “TOYOTA GAZOO Racing”. It was a development that marked the moment when activities that could not use “TOYOTA” back in 2007 could finally bear the company’s name. However, even though those activities had officially come under the umbrella of a large corporation, the original sense of humiliation that had driven Toyoda and Naruse began to fade.
The never-ending pursuit of making ever-better cars
Toyoda, then as president, decided that TMC would return to the FIA World Rally Championship (WRC) to further evolve its activities to make ever-better cars. Returning to the WRC, in which competing vehicles are based on production vehicles, marked a major turning point in TMC’s motorsports activities.
Until then, TMC had developed its motorsports vehicles based on already completed production vehicles. However, after returning to the WRC, it began a new approach to car-making that reversed the conventional order by first creating a car capable of winning in the WRC and then turning that car into a production vehicle. This led to the launch in 2020 of the GR Yaris, a Toyota in-house-developed sports car, under the philosophy of making ever-better motorsports-bred cars.
The GR Yaris, which was unveiled at the Tokyo Auto Salon in January of that year and recorded its maiden victory in a Super Taikyu Series 24-hour race that September, began to be seen in action in motorsports events around the around, eventually leading to the development and launch of the GR Corolla. It was exactly this achievement that revived TMC’s in-house production of sports cars capable of winning in motorsports.
In 2025, Toyota returned to the Nürburgring 24 Hours race for the first time in six years, fielding a GR Yaris. While behind the wheel, Toyoda, who is TMC’s current master driver, says that he conversed with Naruse. Only TMC’s two master drivers know what they talked about.
For Toyoda, the next challenge was to conduct a true Shikinen Sengu in the form of TMC creating the ultimate in sports cars. As such, the GR GT, GR GT3, and LFA Concept premiered in 2025.
TGR’s journey of the motorsports-bred making of ever-better cars and the fostering of talent is without end. It will soon be 20 years since Team GAZOO came to be in 2007.
“No way that you guys at Toyota could build a car like this!” The humiliation felt by Hiromu Naruse and Akio Toyoda was the starting point of it all.
TGR would like to extend its sincere gratitude to everyone in the world of motorsports, its partners, and its fans for their unwavering commitment.
Together with all stakeholders, TGR—under the name “GAZOO Racing”—intends to continue making ever-better motorsports-bred cars and fostering the talents of drivers, engineers, and mechanics.
TGR looks forward to everyone’s continued support.
Furthermore, TMC’s research and development center in Cologne, Germany (TOYOTA GAZOO Racing Europe), under the new name “TOYOTA RACING”, is to specialize in motorsports activities through its advanced development technologies, promoting long-term technological development in engine development and other areas. The technologies that it develops are to continue to be introduced in various motorsports scenarios, including the world’s top on-track races as well as rallies, in the pursuit of further improvement.
■TGRR
TGRR (TOYOTA GAZOO ROOKIE Racing) is to continue its current activities. As an entity that bears in its name the “T” of TOYOTA Racing and the “G” of GAZOO Racing, it intends to serve as a bridge between the two, honing in motorsports as a racing team the products and technologies each develops, while also functioning as a practical training ground (dojo) that fosters talent.
Logo transition is planned for completion in stages by January 2027.
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