The University of Colorado Boulder has selected
Fernando Lovo to lead its premier athletic department, CU Chancellor Justin Schwartz announced today. Lovo, who comes to Boulder from the University of New Mexico, was approved by unanimous vote of the CU Board of Regents and will succeed
Rick George, who will transition to an AD Emeritus role. Lovo will officially start on January 1, 2026.
“When we began our national search for a new Director of Athletics, we sought someone of high character, committed to the student-athlete experience who has an innovative approach to revenue generation,” said Schwartz. “Fernando is a dynamic leader who is perfect for these dynamic times and embodies CU’s high standards and values. He has a proven track record of leading student-athletes to success both in competition and in the classroom, and I’m confident that he is the perfect steward to lead CU Athletics into this new era of college athletics. We are thrilled to welcome Fernando, Jordan, Liam and Layla to the Buffalo family.”
After joining New Mexico as Vice President/Director of Athletics in December, 2024, Lovo presided over eight Mountain West titles, tied for the fourth-most in school history and the most of any Mountain West school last year. UNM finished 2024-2025 ranked 49th in the Learfield Director’s Cup, tops among all Group of 5 schools and is off to another strong start this year, finishing the fall ranked 20th, which also leads the G5. The Lobos also set numerous academic records, including a Mountain West record 231 Scholar-Athlete selections, which goes to student-athletes who have achieved a 3.5 GPA or higher, and 273 conference All-Academic Team members, which recognizes those student-athletes who have cumulative GPA for the academic year of 3.0 or higher.
“I’m honored to join this incredible group of student-athletes, coaches and staff at a tremendous institution that strives for excellence and espouses the right values,” said Lovo. “We are in a time of extraordinary change in college athletics and Colorado should lead the way in shaping what comes next. I look forward to helping our student-athletes succeed in every aspect of their lives while bringing championships to Buff Nation. I am sincerely grateful to the CU Board of Regents, President Saliman, and Chancellor Schwartz for this incredible opportunity to lead this iconic department and its storied programs. I am also honored to take over leadership of CU Boulder Athletics from
Rick George, one of the legendary athletic directors in the country.”
In just his second week on the job at New Mexico, Lovo was tasked with hiring a new football coach and brought in Jason Eck, who promptly led the Lobos to a 9-3 regular season record, their first nine-win season since 2016 and a berth in the Rate Bowl against Minnesota, while earning Mountain West Coach of the Year honors. Lovo also hired basketball coach Eric Olen from UC San Diego in what is widely considered one of the best hires of the offseason and who has UNM off to a 10-2 start this year.
Lovo also led the UNM Athletic Department to a record revenue year, growing the overall operating budget of the department by 17.6% from FY25 to FY26, and achieving record marks in ticket sales, multimedia rights, parking, concessions, and trademark and licensing revenue, along with a record year in Lobo Club fundraising.
Prior to becoming Vice President/Director of Athletics for New Mexico, Lovo had two stints at the University of Texas at Austin, during which he served in a number of administrative roles. Beginning in December 2021, he was Senior Associate Athletics Director for Facilities and Operations before quickly being promoted to Senior Associate Athletics Director, Facilities, Capital Projects & Game Operations. His final position with the Longhorns was as Executive Senior Associate Athletics Director- Operations, where, in addition to serving as sports coordinator for men’s basketball and men’s and women’s tennis, he oversaw nearly half a billion dollars in capital projects.
Lovo first joined UT as Chief of Staff for Football from 2016 through early 2021 before taking the position of Chief of Staff with the NFL’s Jacksonville Jaguars.
He began his collegiate career at the University of Florida, working in football equipment and operations while completing his undergraduate and graduate degrees. During his time in Gainesville, he was a part of the Gators’ 2008 National Championship football team, establishing a championship pedigree that he’s carried throughout his career.
Later, Lovo served as a Football Operations Coordinator at The Ohio State University from 2012-2015, where he was also a part of the Buckeyes’ 2014 National Championship football team. He then moved to the University of Houston, where he was Assistant A.D. for Football Operations for the 2015 and 2016 seasons. During that time, Houston went 22–5 and laid the foundation for the university’s eventual move to the Big 12.
Lovo earned a bachelor’s degree in political science and government in 2010 and a Master of Science in Sport and Fitness Administration/Management in 2012, both from the University of Florida.
A native of New Orleans, Lovo grew up in Miami. He and his wife, Jordan, have two children, Liam and Layla.