Fifty-four percent of U.S. adults get news from social media, according to new Pew Research Center data. Younger audiences are significantly more likely to prefer their news in a social feed. What if TV station groups could turn their websites into local social media hubs where users could see local news stories in the same […]
Fifty-four percent of U.S. adults get news from social media, according to new Pew Research Center data. Younger audiences are significantly more likely to prefer their news in a social feed. What if TV station groups could turn their websites into local social media hubs where users could see local news stories in the same feeds where they tune into their favorite gardening or cycling or sports fan groups?
Fifty-four percent of U.S. adults get news from social media, according to new Pew Research Center data. Younger audiences are significantly more likely to prefer their news in a social feed. What if TV station groups could turn their websites into local social media hubs where users could see local news stories in the same feeds where they tune into their favorite gardening or cycling or sports fan groups?
What if those users generated thousands of new pages of content – and advertising impressions – and all of that traffic was attributed to the station’s website?
And what if that same local social & news hub delivered first party data to the TV station?
Paul Wagner, founder and CEO of Chord Communities, talks in this video about how to reimagine local digital news so it delivers users news the way they want it: as part of a social feed. And about how to generate new revenue with local influencers, events and video.
Non-Stop Local KHQ has launched a site with Chord. See it in action here.
