College Sports
Understanding Mizzou’s process in the revenue sharing world
The brand new world of college athletics is two weeks away. On July 1, the revenue sharing era begins. For the first time, major college athletic departments will be providing direct payments to their student athletes. This is all a result of the House settlement ten days ago. Athletic directors and coaches across the country […]

The brand new world of college athletics is two weeks away. On July 1, the revenue sharing era begins. For the first time, major college athletic departments will be providing direct payments to their student athletes.
This is all a result of the House settlement ten days ago. Athletic directors and coaches across the country have weighed in on the situation both prior to and since the ruling. But the most pivotal people in the new era might not be those at the forefront. They may very well be people most fans have never even heard of. They’re the people running the third-party agencies in charge of negotiating and signing the contracts with athletes both in terms of revenue sharing and name, image and likeness deals.
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