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NIL

Unpacking Cooper Flagg’s reported $28 million NIL earnings

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The $28 million figure being reported for Cooper Flagg’s endorsement earnings in his freshman year at Duke University is staggering. It’s also unconfirmed, unclear and incomplete.

Flagg is an unprecedented player at an unprecedented time.

Never has a kid from Maine done what he did in college basketball this year, amassing nearly all of the player of the year honors and leading his team to the Final Four.

And never have college sports seen such a lucrative time for athletes, who are now able to amass millions of dollars in name, image and likeness deals while they are still in college.

With all of that money also comes a layer of murkiness. Terms of NIL deals aren’t necessarily disclosed. So people and online platforms that track NIL money can estimate what a player might be worth or already getting through sponsorship deals, but a lot of those numbers are just that: estimates.

So while the recently reported NIL number for Flagg is gargantuan, it raises as many questions as it answers. In a May conversation between longtime journalists Howard Bryant and Bob Costas, Bryant told Costas that Flagg made $13 million in a deal with footwear and apparel company New Balance and $15 million with sports merchandiser Fanatics.

That $28 million reported total between just two companies has drawn significant attention. And understandably so. But Bryant saying it and Flagg or the companies confirming it are two different things (that’s a reflection on the very nature of NIL funding and not on Bryant’s sourcing).

When each of these deals were announced, New Balance in August of 2024 and Fanatics in January 2025, their totals and structure were not entirely clear. And it remains unclear if those reported numbers cover just one or multiple years for these deals. The Athletic reported the Fanatics deal to be a multi-year agreement in January, and ESPN described the New Balance deal as “significant” when that news broke last August. The New Balance partnership is widely expected to be a multi-year deal as well.

The two companies are also not the only businesses that Flagg has inked agreements with.

On Tuesday, Flagg’s Instagram account featured a link to Cort Furniture, another of his NIL partners. And just think about some of the other prominent commercials that Flagg was featured in during this year’s March Madness tournament. There was the AT&T commercial with his grandmother, and the Gatorade spot that he appeared in with JuJu Watkins from USC and Paige Bueckers from UConn.

These other partnerships surely add significant value to Cooper Flagg’s sizable but still undisclosed NIL total. So while there still may be some uncertainty about that reported $28 million, there is no doubt that Flagg’s NIL earnings transcend those two deals alone.

As others have already pointed out, the gulf between Bryant’s reported figures and other existing estimates for Flagg’s NIL valuation is wide. On3, an online media and technology platform that tracks NIL valuations and college recruiting, has Flagg’s project annual NIL valuation at $4.8 million. While drastically lower than the $28 million that Bryant has reported, that estimate still ranks Flagg second overall in the entire country in On3’s calculations (behind University of Texas quarterback Arch Manning of Texas).

These different sets of numbers don’t necessarily mean that anyone is wrong. There could be different methodology at work, especially when it comes to the question of annual valuation vs. multi-year deals. But as that $28 million figure continues to garner attention, remember that it doesn’t tell the whole story in a dizzying NIL landscape.





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Tom Izzo reacts to James Nnaji eligibility decision: ‘Shame on the NCAA’

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On Christmas Eve, On3’s Joe Tipton reported James Nnaji committed to Baylor after receiving four years of eligibility. Nnaji was the No. 31 overall pick in the 2023 NBA Draft, though he never signed an NBA contract, and will play the second half of this season.

The reaction was swift, including a post on social media from UConn coach Dan Hurley. Saturday afternoon, Michigan State coach Tom Izzo weighed in on the situation.

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Izzo admitted he didn’t know all the details and reached out to “good friend” and Baylor head coach Scott Drew for more information. But he raised multiple questions about the impact of the Nnaji eligibility decision, even asking what would stop him from asking Miles Bridges – or other even Magic Johnson and Gary Harris – if they wanted to return to East Lansing.

“I asked Coen [Carr], would you be okay if I went and got Miles and brought him back? … You laugh, but that’s what we’re doing,” Izzo said. “Somebody’s sitting. Somebody’s not playing. I just don’t think that’s fair for the players. Some of them work their butt off to get to this position and maybe things didn’t go right. I’m a little surprised. I’ve got a call in to Scott. I’m anxious to see what he tells me. … But what I’m hearing and now, we’re taking guys that were drafted in the NBA and everything. I said it to you a month and a half ago, ‘Come on, Magic and Gary. Let’s go, baby. Let’s do it.’ Why not?

“If that’s what we’re going to, shame on the NCAA. Shame on the coaches, too. But shame on the NCAA because coaches are going to do what they’ve got to do, I guess. But the NCAA’s the one. Those people on those committees that are making those decisions to allow something so ridiculous and not think of the kid. Everybody talks about me thinking of my program or selfish. No. Get that straight, for all of you. I’m thinking of what is best for my son if he was in that position, and I just don’t agree with it.”

Of course, Izzo made it clear he was not planning to ask Bridges if he’d come back to school. He said his point was more about his concern with the situation.

“Sooner or later, it’s gonna get me,” Izzo said. “Not that I’m gonna be too stubborn not to ever do anything, but I’m not going and recruiting Miles. I love Miles. Would love to have him play. But what is wrong with that statement? ‘Go and replace Coen.’”

Tom Izzo: ‘I’m not going to fight city hall’

James Nnaji played professional basketball in Europe before going No. 31 in the 2023 NBA Draft when the Detroit Pistons selected him. While he did not sign a standard NBA contract, his draft rights were traded twice, most recently in the trade that sent Karl-Anthony Towns to the New York Knicks. Nnaji also played in the NBA Summer League with the Knicks.

Amid the fallout from the NCAA’s decision, Nnaji’s name also came up in an ongoing eligibility lawsuit. Attorneys for Vanderbilt quarterback Diego Pavia and others cited it in a filing Friday. Pavia and other plaintiffs are challenging the NCAA’s junior college rules.

Tom Izzo also said he spoke with an unnamed coach who agreed with him. But Izzo also further called out the NCAA and president Charlie Baker about the state of the landscape.

“I was told by a very famous, good, great coach yesterday in a text that said, ‘I believe in everything you’re saying. Just don’t let it ruin your year. Why fight city hall?’ I’m not going to fight city hall – I’m just not going to stick up for it, either,” Izzo said.

“I’m not going to tell you that [as] a guy that worked for the NCAA for 20 years on every committee known to man. I’m not going to tell you that this president, to me, is doing anything but running from leadership and is making decisions that are against them. I’d like to poll 360 of the coaches and see how many are in favor of what’s going on.”



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College Football Playoff team loses running back to transfer portal

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A running back with proven production is set to enter the college football transfer portal with just one year of NCAA eligibility remaining in his career.

James Madison running back Ayo Adeyi is preparing to enter the transfer portal in search of what will be a third school to play for in 2026, according to ESPN.

What he’s done on the field

Adeyi was limited to just 120 rushing yards on 24 carries for the Dukes as they made their first College Football Playoff appearance this past season, but the tailback has a history of solid output when he was initially at North Texas.

In total, Adeyi has 2,480 career rushing yards and 17 touchdowns while averaging 6.5 yards per carry over the last five collegiate seasons, mostly with the Mean Green.

He ran for 6 touchdowns on 496 yards in his initial season there before improving his per yard average to 7.2 yards the following season with 4 touchdowns and 807 total yards.

Adeyi had his best season to date in 2023, when he carried 143 times for 1,017 yards and scored 6 touchdowns while averaging 7.1 yards per attempt.

How the college football transfer portal works

College football’s transfer portal officially opens on Jan. 2, but that hasn’t stopped a flurry of players from entering their names for consideration at a new school right now.

The new 15-day transfer portal window from Jan. 2-16 and the elimination of the spring transfer period has condensed the timeline for players and programs to make their moves.

The NCAA Transfer Portal is a private database that includes the names of student-athletes in every sport at the Division I, II, and III levels. The full list of names is not available to the public.

A player can enter their name into the transfer portal through their school’s compliance office.

Once a player gives written notification of their intent to transfer, the office puts the player’s name into the database, and they officially become a transfer.

The compliance office has 48 hours to comply with the player’s request and NCAA rules forbid anyone from refusing that request.

The database includes the player’s name, contact information, info on whether the player was on scholarship, and if he is a graduate student.

Once a player’s name appears in the transfer portal database, other schools are free to contact the player, who can change his mind at any point in the process and withdraw from the transfer portal.

Notably, once a player enters the portal, his school no longer has to honor the athletic scholarship it gave him.

And if that player decides to leave the portal and return to his original school, the school doesn’t have to give him another scholarship.

(ESPN)

More college football from SI: Top 25 Rankings | Schedule | Teams

Follow College Football HQ: Bookmark | Rankings | Picks



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CFB Betting Report: Action on Standalone Playoff Games Reaching NFL Heights

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NFL betting usually rules the roost on the American sports wagering landscape. 

But College Football Playoff quarterfinal odds are giving the mighty shield a run for its money at the moment — particularly in the Miami vs. Ohio State Cotton Bowl matchup, which kicks off the quarterfinals on Dec. 31, and the Alabama vs. Indiana Rose Bowl showdown on Jan. 1.

“These standalone College Football Playoff games really rival the NFL games,” Caesars Sports vice president of trading Craig Mucklow said.

Mucklow serves up his insights on College Football Playoff quarterfinal odds for all four matchups.

This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports.

Bettors Backing Buckeyes

Ohio State is 12-1 straight up (SU), though that lone loss came in its last outing. The Buckeyes were 3.5-point favorites vs. Indiana in the Big Ten Championship Game and fell short 13-10.

Still, with a 10-2-1 mark against the spread (ATS), Ohio State has been one of the best bets all season in college football. Only Texas Tech (11-2 ATS) is better at covering the number.

So it shouldn’t come as a surprise that the public betting masses are all over No. 2 Ohio State vs. No. 10 Miami (11-2 SU/8-5 ATS) in the Cotton Bowl, for a 7:30 p.m. ET New Year’s Eve kickoff.

“Ohio State is a bigger loser for us on the spread than any of the NFL Week 17 games. And there’s still [five days] of betting to come,” Mucklow said.

After Miami’s 10-3 first-round win at No. 7 Texas A&M, Caesars Sports opened the Buckeyes as 7.5-point favorites. That number sprinted to Buckeyes -10, with early bettors eager to pile on Ohio State.

The Hurricanes actually saw sharp action at +10, so Caesars adjusted Monday to Ohio State -9.5.

Backing Off ‘Bama

No. 9 Alabama (11-3 SU/8-5-1 ATS) has the SEC pedigree, which is usually attractive to the betting masses. But No. 1 Indiana (13-0 SU/8-5 ATS) has been an offensive juggernaut much of the season, and bettors like to back a good offense.

And even though the Hoosiers didn’t put up points in their last outing, they did beat defending national champion Ohio State in the Big Ten title game. That carries some weight, as well, for a 4 p.m. ET Rose Bowl clash on New Year’s Day.

Indiana opened as a 6-point favorite and moved out to -7 in short order. Mucklow said sharp action on Alabama +7 led Caesars to lower Indiana to -6.5. But a continuing flood of Indiana action from the masses moved the Hoosiers up to -7 again.

“Bettors are all over Indiana big time. That’s bigger than our Ohio State decision,” Mucklow said. “I hate to say it, but we’re Alabama fans by a good distance.”

That said, Mucklow noted Caesars has one angle working in its favor.

“Indiana has not really been in this position before. Alabama has been there, done that,” he said.

Short Spread

Oddsmakers believe No. 5 Oregon vs. No. 4 Texas Tech is the most competitive matchup in CFP quarterfinal odds. The Ducks opened as 1.5-point favorites and are up to -2 vs. the Red Raiders, for a noon ET New Year’s Day start in the Orange Bowl.

Oregon (12-1 SU/9-4 ATS) already has a CFP game under its belt, coasting past No. 12 James Madison 51-34. But the Ducks fell short of covering as huge 20.5-point home favorites.

As noted above, Texas Tech (12-1 SU/11-2 ATS) is the best spread-covering team in the nation this season. The Red Raiders have been resting since a 34-7 rout of BYU as 12.5-point favorites in the Big 12 Championship Game on Dec. 6.

Bettors are leaning toward the Ducks, as of Friday afternoon.

“Oregon is a small loser for us, nothing drastic. There’s not much of a difference between these two teams,” Mucklow said. “I think this game will see two-way action. It’s only a 2-point spread.”

Sweet Rematch

One matchup in College Football Playoff quarterfinal odds is actually a rematch from the regular season. In Week 8, Ole Miss and Georgia played a thriller in Athens, Ga.

Ole Miss — then under Lane Kiffin, who has since left for LSU — led 35-26 late in the third quarter. But Georgia did the rest of the scoring in a 43-35 victory, barely covering as a 7-point home favorite.

Now, No. 3 Georgia (12-1 SU/6-7 ATS) and No. 6 Ole Miss (12-1 SU/8-5 ATS) meet on a neutral field at the Sugar Bowl. The spread is similar to the first meeting, with the Bulldogs opening -6 and now up to -6.5 for this 8 p.m. ET kickoff on New Year’s Day.

“All the money is for Georgia, which doesn’t surprise me,” Mucklow said. “You’ve given Kirby Smart three weeks to prepare for this game.”

Money Talks

Mucklow also ran through ranking the four CFP quarterfinals based on the amount of money each game is seeing so far.

“Alabama-Indiana is No. 1 by a distance. Then it’s Miami-Ohio State,” Mucklow said. “Then there’s a pretty significant gap to Ole Miss-Georgia, and another big gap to Oregon-Texas Tech. That’s the least popular of the four, by a distance.”

Patrick Everson is a sports betting analyst for FOX Sports and senior reporter for VegasInsider.com. He is a distinguished journalist in the national sports betting space. He’s based in Las Vegas, where he enjoys golfing in 110-degree heat. Follow him on X: @PatrickE_Vegas.

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Previewing the quarterfinal round of the College Football Playoff

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Dec. 27, 2025, 3:06 p.m. CT

The College Football Playoff has reached the quarterfinal round, after a mixed bag of first round matchups have landed us with eight teams remaining that can still win the national title. With less than a week left in the non-CFP bowl season, and the playoff ramping up, it’s time to take a look at all four second round matchups.

New Year’s Eve and New Year’s Day will be the showcase for each of the quarterfinal games, and four iconic bowl games will be in the spotlight, determining who makes it to the semifinal round the following week. While our primary focus will be on the roster churn for the Oklahoma Sooners in the transfer portal and the players heading off to the pros, there’s no denying that there should be some great football to watch as the calendar turns to 2026.





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‘Dumbest Thing in the World,’ CFB Agent Reacts to Transfer Portal Changes amid NIL

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The new changes to the transfer portal window were put in place with the intention of making things easier for both coaches and athletes, but some haven’t viewed the changes as a positive.

Per The Athletic’s Stewart Mandel, one agent said, “nothing has changed, except kids aren’t able to take visits.” The agent added that “it’s the dumbest thing in the world.”

Previously, there were two transfer portal windows: one being a 20-day window in December and the other being a 10-day window in April. As of October, there is now just one transfer portal window, which is Jan. 2-16 this year.

Athletes playing on a team that undergoes a coaching change are given a 15-day transfer portal window that begins five days after a new coach is hired. Players who are participating in the College Football Playoff but choose to transfer during the January window are allowed to stay with their teams through the end of the season.

On the surface, the change would seemingly be a net positive for all parties, but apparently it still needs some tweaking.



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4,000-yard QB heavily linked to major college football program in transfer portal

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A shuffling of quarterbacks is coming to college football in 2026.

In the Power Four ranks, quarterbacks such as Rocco Becht, Josh Hoover, Dylan Raiola and Brendan Sorsby are looking for new schools to play for next season.

While the Power Four quarterbacks are dominating the spotlight, there are a number of Group of Five starters looking to increase their exposure at Power Four programs in 2026.

One quarterback who will depart from a Group of Five school when the transfer portal opens is UNLV starter Anthony Colandrea. He will have one season of eligibility remaining at his third school.

One school of interest that has emerged for Colandrea since he decided to leave UNLV is Florida State.

Pete Nakos of On3 reported that Florida State is interested in Colandrea as its starter in 2026.

Should Colandrea transfer to Florida State for the 2026 football season, he would join a growing number of quarterbacks who have transferred to the Seminoles in the last five seasons.

James Blackman was the last quarterback recruited out of high school to start at the beginning of a season for Florida State all the way back in 2020. Since Blackman, Mike Norvell has added Jordan Travis (Louisville), DJ Uiagelelei (Clemson and Oregon State), and Tommy Castellanos (Boston College) from the transfer portal to the Seminoles.

UNLV Rebels quarterback Anthony Colandrea

UNLV Rebels quarterback Anthony Colandrea (10) looks downfield against the Ohio Bobcats | Raymond Carlin III-Imagn Images

The 6-foot, 205-pounder began his college football journey with Tony Elliott at Virginia in 2023. Tony Muskett started that season at quarterback, but a combination of injuries and inconsistency gave Colandrea the opportunity to play in seven games. He threw for 1,958 yards, 13 touchdowns and nine interceptions while rushing for 225 yards.

Colandrea played in 11 of the Cavaliers’ 12 games in the 2024 season. He passed for 2,125 yards, 13 touchdowns and 11 interceptions while rushing for 277 yards and two touchdowns. He transferred to UNLV the following offseason.

The Rebels gave Colandrea the starting role over Michigan transfer Alex Orji after the first game. Colandrea passed for 3,459 yards, 23 touchdowns and nine interceptions while accumulating 649 yards and 10 touchdowns on the ground. He guided UNLV to a 10-win season, a Mountain West Championship appearance and an appearance in the Scooter’s Coffee Frisco Bowl.

Colandrea received Mountain West Player of the Year and All-Mountain West First Team distinction for his heroics in 2025.



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