INDIANAPOLIS — Indiana Fever star Caitlin Clark slapped the court with both hands and started gesturing in her side’s direction after forcing a 5-second call near the end of Tuesday’s practice.
NIL
Unrivaled inks VistaPrint as team patch sponsor
VistaPrint will have its logo on the upper left shoulder for the Mist Basketball Club’s jerseys.Unrivaled VistaPrint will be the first jersey patch sponsor for Unrivaled, the new women’s three-on-three hoops league starting on Jan. 17, with its logo on the Mist Basketball Club that includes league co-founder Breanna Stewart. VistaPrint will also serve as […]

VistaPrint will have its logo on the upper left shoulder for the Mist Basketball Club’s jerseys.Unrivaled
VistaPrint will be the first jersey patch sponsor for Unrivaled, the new women’s three-on-three hoops league starting on Jan. 17, with its logo on the Mist Basketball Club that includes league co-founder Breanna Stewart. VistaPrint will also serve as presenting sponsor of the team — another first for the league. The team is unveiling the upper left shoulder jersey patch tonight. Massachusetts-based VistaPrint also will become Unrivaled’s official print and design partner. The brand has a history with basketball jersey patch deals, having served as the Celtics’ sponsor through last season (VistaPrint stayed on with the Celtics as its community initiative partner). VistaPrint joins other sponsors like Ally Financial, Miller Lite, State Farm and Wilson as brand backers of Unrivaled in Year 1. Unrivaled negotiated the VistaPrint deal in-house. Excel Sports Management’s brand marketing division supported VistaPrint with negotiating and structuring the partnership.
NIL
Quinn Ewers Never Took NIL Money From Texas Longhorns
AUSTIN — As one of the catalysts of bringing the program back to national relevancy, it’s clear that Quinn Ewers left a legacy with the Texas Longhorns. But in the process, he apparently didn’t take a single dime from the university’s NlL fund. Texas head coach Steve Sarkisian told reporters Monday at the Houston Touchdown […]

AUSTIN — As one of the catalysts of bringing the program back to national relevancy, it’s clear that Quinn Ewers left a legacy with the Texas Longhorns. But in the process, he apparently didn’t take a single dime from the university’s NlL fund.
Texas head coach Steve Sarkisian told reporters Monday at the Houston Touchdown Club that Ewers did not receive money from the Texas One Fund during his three years on the Forty Acres.
After a long wait Saturday during the 2025 NFL Draft, Ewers was a seventh-round draft selection by the Miami Dolphins.
“I think he was one of the first guys through all this talk about collective and all the things that were going on in the world of NIL … he never took money from our collective,” Sarkisian said. “All of what he did through NIL was his true Name, Image, and Likeness.”
Ewers certainly got his fair share of earnings from multiple NIL deals, highlighted by being one of the three feature athletes on the cover of the highly-anticipated College Football 25 video game last summer along with an appearance in the Dr Pepper “Fansville” commercial series. Some of his other partnerships included those with Hulu, New Era, Panini America and more.
Sarkisian called out some of the negative narratives surrounding Ewers after he fell to the seventh round. Many have criticized Ewers for entering the draft instead of staying in college and entering the transfer portal where he likely would have had a seven-figure deal waiting for him.
Instead, he’s set to make much less as a third-string rookie in the NFL next season, but some things are more important than dollar signs.
“I also think it’s ironic that so many things are written and talked about the players from the negative standpoint that transfer schools or stay in school to take more money like it’s a negative,” Sarkisian said. “All of a sudden, here’s a guy that said ‘I want to leave a legacy at Texas. I want to go play in the NFL.’ Now they’re knocking him for not taking the money in college.”
Sarkisian stuck with Ewers through the good times and the bad but ultimately looks at him as one of the faces of Texas’ turnaround from 5-7 in 2021 to national title contender.
“You think about the last two years, he leads us to back-to-back CFPs – we’re the only team to do that the last two years – we win a Big 12 Championship, and we compete for an SEC Championship,” Sarkisian said. “And he was a key guy in transforming a team coming off a 5-7 season into a championship-level program. He came in when we were building this thing, made an immediate impact, and his leadership was critical to the growth and success of our program over the last three years. He’s a tremendous player, even better person, and a great teammate. Miami got an outstanding quarterback who will be a great addition to their team.”
Ewers will now begin what he hopes is a long NFL career while the Longhorns head into the first full season with Arch Manning as the starter.
NIL
Sources – Shaquille O’Neal agrees to be Sacramento State’s GM
Shaquille O’Neal has agreed to become the Sacramento State men’s basketball general manager, sources told ESPN. It will be an unpaid, voluntary role for the Basketball Hall of Famer, whose son Shaqir O’Neal will play for Sacramento State under new coach Mike Bibby after transferring out of Florida A&M in late March to join the […]

Shaquille O’Neal has agreed to become the Sacramento State men’s basketball general manager, sources told ESPN.
It will be an unpaid, voluntary role for the Basketball Hall of Famer, whose son Shaqir O’Neal will play for Sacramento State under new coach Mike Bibby after transferring out of Florida A&M in late March to join the Hornets.
Shaquille O’Neal is the latest high-profile athlete to accept a general manager role with a school. NBA superstar Stephen Curry was named an assistant GM at his alma mater, Davidson, last month, and Hawks star Trae Young has that same role at Oklahoma. Retired NFL quarterback Andrew Luck last year accepted the GM position with his old school, Stanford.
O’Neal won four NBA titles, three NBA Finals MVPs and a league MVP during his 19-year career in the NBA. He is currently an analyst on TNT’s “Inside the NBA” show. He also served as a minority owner of the Sacramento Kings from 2013 to 2022.
Sacramento State is slated to open a new basketball facility on campus this fall. University president Luke Wood, an alum and the youngest president ever appointed in the California State University system, has been aggressive in his approach with the athletic programs — and the addition of Shaquille O’Neal continues that.
The Hornets hired Bibby, a 14-year NBA veteran and former Kings star, last month. He replaced Michael Czepil, who served as interim head coach for the 2024-25 season after David Patrick left to take a job as associate head coach at LSU.
Sacramento State went 7-25 this past season under Czepil and had gone 28-42 in two campaigns with Patrick at the helm. The program has not made an NCAA tournament since moving up to Division I in 1991 and has posted a winning record only twice since then, going 21-12 in 2014-15 and 16-14 in 2019-20.
Information from The Associated Press was used in this report.
NIL
Shaquille O’Neal Joining Son’s College Hoops Program As General Manager
NBA legend and current TNT analyst Shaquille O’Neal is joining coach Mike Bibby in an important role with Sacramento State’s basketball program. O’Neal has agreed to become the men’s basketball team’s general manager according to a report from ESPN’s Shams Charania. Charania mentioned that O’Neal’s role with the Hornets will be voluntary. O’Neal’s son, Shaqir, […]

NBA legend and current TNT analyst Shaquille O’Neal is joining coach Mike Bibby in an important role with Sacramento State’s basketball program. O’Neal has agreed to become the men’s basketball team’s general manager according to a report from ESPN’s Shams Charania.
Charania mentioned that O’Neal’s role with the Hornets will be voluntary. O’Neal’s son, Shaqir, committed to Sacramento State in March as a transfer from Florida A&M. Bibby was hired as Sacramento State’s coach a week before Shaqir became his first commit.
Shaquille O’Neal has agreed to become the men’s basketball general manager of Sacramento State, sources tell ESPN. It will be a voluntary role for Shaq, whose son, Shaqir O’Neal, also plays for Sac State under Mike Bibby. Shaq and Bibby form a star duo as college GM and coach. pic.twitter.com/3F2NQBbhf7
— Shams Charania (@ShamsCharania) April 29, 2025
Sacramento State, which has invested aggressively in athletics in recent years, has never made the NCAA men’s tournament despite some long-ago success at lower levels. The Hornets went 7–25 in 2024–25 under interim coach Michael Czepil.
Now, they have another high-profile name to help shine light on the program and help bring in recruits, so the Hornets can establish themselves in the Division I ranks.
Shaq isn’t the first accomplished individual to take on the general manager role at a college program in the era of name, image and likeness (NIL). Former ESPN NBA insider Adrian Wojnarowski went back to St. Bonaventure, his alma mater, to become the Bonnies’ GM. In football, Andrew Luck has assumed the same role for Stanford’s program.
More College Basketball on Sports Illustrated
NIL
BYU HC Kalani Sitake Urges College Football Leaders to Listen to Coaches As NIL Chaos Spins Out of Control
Undoubtedly, the college football world is about as lawless as it could be right now. The age of NIL and the transfer portal is in full swing, and teams are struggling to keep up. Kalani Sitake, who has been BYU’s head coach since 2015, is sick and tired of the chaos that has been ruling […]

Undoubtedly, the college football world is about as lawless as it could be right now. The age of NIL and the transfer portal is in full swing, and teams are struggling to keep up.
Kalani Sitake, who has been BYU’s head coach since 2015, is sick and tired of the chaos that has been ruling college football since 2021, and now is urging the NCAA and college football leaders to let common sense rule.

Kalani Sitake Pushes for Common Sense and Player Focus Amid College Football Chaos
Sitake is on the board of directors for the American Football Coaches Association and wants the college football world to listen to athletic directors and Congress on NIL issues, as well as coaches.
On the” SicEm 365 Podcast,” Sitake made his concerns heard: “The key for me was just making sure that the coaches are heard in our profession. Our job is to care about the student-athlete first. And I know we all get paid to win games and do those things, but when you talk to coaches, we got into this business because we care about young people, specifically about young men that play football.”
Sitake has reason to be concerned. In the 2025 offseason, BYU lost 27 players to the transfer portal, including numerous starters. While Sitake doesn’t like the system, he understands where the players are coming from: “I think the first thing I do as a head coach is thank them for what they’ve done for our program, appreciate them, and show them the love that they deserve.”
KEEP READING: ‘High Character’ – Fans Are Pleasantly Surprised as Steve Sarkisian Reveals Quinn Ewers Never Took Money from Texas NIL Collective
While the NIL world is chaotic and confusing, solutions are being made, and as long as people like Sitake keep speaking up, I think college football will eventually return to a somewhat normal landscape, specifically in the recruiting universe.
Sitake is confident that coaches across the country will make a difference, saying, “Coaches are committed to making it work and making it better, and I’m happy to be part of that group.”
College Sports Network has you covered with the latest news, analysis, insights, and trending stories in football, men’s basketball, women’s basketball, and baseball!
NIL
Darian Mensah joins Duke football expected to be among ACC’s best QBs
Duke football coach Manny Diaz discusses Blue Devils’ spring practices Following the completion of Duke football’s spring schedule, head coach Manny Diaz discussed the Blue Devils’ progress ahead of the 2025 season. Mensah performed well in Duke’s spring game and is confident in the team’s potential for success in the 2025 season. The Tulane transfer […]


Duke football coach Manny Diaz discusses Blue Devils’ spring practices
Following the completion of Duke football’s spring schedule, head coach Manny Diaz discussed the Blue Devils’ progress ahead of the 2025 season.
- Mensah performed well in Duke’s spring game and is confident in the team’s potential for success in the 2025 season.
- The Tulane transfer wanted a chance to “compete in a conference like the ACC”
- One of Duke’s best defenders highlighted Mensah’s “competitiveness” as a top trait.
DURHAM — Cameron Indoor Stadium provided Darian Mensah with his welcome-to-Duke moment.
Mensah, a Tulane transfer and one of the top quarterbacks in the portal, visited Durham on Dec. 10. After sitting with the Cameron Crazies and watching Duke basketball’s blowout win against Incarnate Word, Mensah committed to Manny Diaz and Duke football on Dec. 11.
“(Cameron Indoor Stadium) lives up to the hype,” Mensah said after starring in the Blue Devils’ spring game on April 19.
“Cooper Flagg, this year, was a stud. As soon as I came on my visit, I knew this was home. Just being in there, it’s electric.”
Like Flagg, Mensah hopes to bring similar levels of excitement to Durham. And like Flagg, Mensah will reportedly be among the highest-paid players in college sports. The 6-foot-3 redshirt sophomore has an NIL valuation of $2.8 million, according to On3.
According to On3’s NIL valuation rankings, Mensah is 11th among college football players and No. 3 among ACC quarterbacks behind Miami’s Carson Beck and Clemson’s Cade Klubnik.
Mensah will be center stage as he tries to help Diaz and the Blue Devils build off a 2024 season that concluded with Duke winning nine games as one of the ACC’s top teams.
Mensah said “an opportunity to compete in a conference like the ACC on a team that won nine games last year” and “the connections that you get at Duke” factored into his decision to pick the Blue Devils. He steps in to replace Maalik Murphy, Duke’s starting quarterback in Diaz’s debut season. Murphy threw for nearly 3,000 yards, with 26 TDs and 12 interceptions, before transferring to Oregon State.
“He saw us as a premier destination and a place where a quarterback can really get developed and excel at a high level,” Diaz said of Mensah.
“. … There’s a lot of wind in the sails of Duke football and the support that we’re getting from our administration and our donors, the Iron Dukes and starting 11. Duke wants to compete at the highest level. We’re here to stay.”
Darian Mensah, who looks up to NFL QB CJ Stroud, could be among ACC’s top quarterbacks
Duke linebacker Tre Freeman, a redshirt senior and All-ACC defender, has seen his share of good quarterbacks in the ACC and beyond.
On the first day of spring practice, it didn’t take long for Freeman to notice something about Mensah.
“Just his competitiveness. That guy, he gone compete no matter what’s going on. We could be playing anything and he gone compete. That’s really the main thing,” Freeman said.
Whether it’s ping pong or “who can get dressed the fastest,” Freeman added, Mensah is “gone try to win” and “he gonna be talking junk” in the process. Freeman saw it after a play on the first day.
“He threw a nice, little slot fade (pass) and he was running down there talking junk.” Freeman said. “I was like, ‘Alright, he’s got some competitiveness in him.’ ”
Mensah put that confidence on display in an impressive debut at Wallace Wade Stadium, completing 12-of-14 passes for 185 yards and two touchdowns in Duke’s spring game. He didn’t have an incompletion until his fourth series, throwing a pair of deep passes for TDs.
“I think he’ll have the confidence in what he’s done,” Diaz said. “. … I think the whole deal was on display (in the spring game).”
As a first-year starter for the Green Wave in 2024, Mensah completed 65.9% of his passes for 2,723 yards and 22 touchdowns across 13 games. The 6-foot-3, 200-pound quarterback had eight games with multiple passing TDs, including four straight to end the season.
As for quarterbacks he tries to emulate, Mensah pointed to Houston Texans star C.J. Stroud.
“I watch a lot of CJ Stroud, so try to model my game after him,” Mensah said. “Take what the defense gives me and make plays when presented to me.”
Now, in going from the AAC to the ACC, Mensah will try to find his place among the league’s top QBs. That list figures to include Clemson’s Cade Klubnik, Miami’s Carson Beck, SMU’s Kevin Jennings, Georgia Tech’s Haynes King and N.C. State’s CJ Bailey.
Following his first spring session with the Blue Devils, Mensah learned Duke’s “defense is legit” and he’s grown “tremendously” with finding his flow and rhythm as the leader of the offense.
He’s also confident the Blue Devils are built to compete at the top of the league. The first step is Aug. 28 against Elon at Wallace Wade Stadium.
“We’re gonna be really good this year,” Mensah said.
Rodd Baxley covers Duke, North Carolina and N.C. State for The Fayetteville Observer as part of the USA TODAY Network. Follow his ACC coverage on X/Twitter or Bluesky: @RoddBaxley. Got questions regarding those teams? Send them to rbaxley@fayobserver.com.
NIL
Caitlin Clark gears up for 2nd WNBA season with Fever
INDIANAPOLIS — Indiana Fever star Caitlin Clark slapped the court with both hands and started gesturing in her side’s direction after forcing a 5-second call near the end of Tuesday’s practice. It was only Day 2 of training camp, yet this is what Clark has yearned for these past seven months — going back to […]

It was only Day 2 of training camp, yet this is what Clark has yearned for these past seven months — going back to work with a new coach, a revamped roster and even higher expectations in her second WNBA season.
After leading the Fever to their first playoff berth in eight years, winning the league’s Rookie of the Year Award, being named Associated Press 2024 Female Athlete of the Year and Time magazine’s 2024 Athlete of the Year, Clark returned to Indianapolis a stronger, wiser player, more determined to win the championship that eluded her in college.
“It was an adjustment sure, because I was so used to playing minutes for, well, basically a year of my life. That’s all I did,” Clark said. “So the rest was good. I thought it was going to feel long and it really didn’t. We were in here all the time. But that rest aspect, just getting my body where it needed to be and really on things I needed to work on was super important. But I’m ready to compete again.”
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It was a well-deserved vacation for perhaps the busiest player in women’s basketball.
She capped her final college season by playing a 39-game schedule while leading Iowa to a second straight national championship game. One week after losing to South Carolina, the Fever drafted her No. 1 overall and 13 days after that, training camp opened.
Following a brief preseason, Clark made her regular-season debut May 10. That started a grueling 42-game grind during which the Fever overcame a 1-8 start to finish 20-20. Then they were swept out of the playoffs.
The only real stoppage for Clark during that 81-game, 10 1/2-month span was the monthlong Olympic break.
Indiana Fever guard Caitlin Clark plays against the Dallas Wings in the second half of a WNBA game on Sept. 15 in Indianapolis.
Clark’s impact
Clark turned sellouts at college and WNBA games into the norm as she found her every move scrutinized on social media. Fans complained she was being treated poorly by the league’s older players and some even argued the physical play was racially motivated. Her friendships and relationships became all the rage, and nothing seemed to be off limits.
But Clark never complained, never bowed to the pressure and used this seven-month break to focus on being herself. She completed one bucket list item — attending the final round of The Masters earlier this month — and had her college jersey retired. She attended a Taylor Swift concert, an NFL game with Swift and, of course, Pacers games.
Now, though, she sounds refreshed as she sings the praises of a veteran team full of title dreams and championship resumes from coach Stephanie White to teammates Natasha Howard and 37-year-old DeWanna Bonner.
And the early returns seem to show the personalities are a perfect match.
“Everything is just absolutely good,” All-Star guard Kelsey Mitchell said. “It feels fresh. It feels kind of like when you take your clothes out of the dryer. It just feels different and it feels good because we have new leadership.”
The Indiana Fever’s Caitlin Clark, of Team WNBA, is introduced prior to a WNBA All-Star game against Team USA on July 20 in Phoenix.
It’s not just the overhauled roster, either.
Mitchell, one of the few holdovers left from last season, also sees a different version of Clark, one showcased in a photo posted on social media last month.
“From a physical standpoint, her strength and her ability to make plays that people don’t think about — that skip pass from here to here,” Mitchell said. “A person of her caliber, it seems small but it’s going to help her go from having 10 assists to 12. And then after that the professional learning, watching film, knowing what you need.”
Just the thought of an improved Clark this season could make opponents jittery.
Clark led the Fever in minutes (35.4 per game) and steals (1.3), shared team scoring honors with Mitchell (19.2 points), and broke the WNBA’s single season mark for assists with 337.
Not bad for a rookie trying to fit in and find her way.
But the intensity and passion Clark plays with, even in practice, seem to have her more comfortable playing the leading role from the start of this season, too.
“She doesn’t waste reps and she literally embodies the value that how you do anything is how you do everything — whether it’s a ball-handling drill or a shooting drill or setting screens,” White said. “She approaches it with such a discipline that she doesn’t waste time, and I appreciate that.”
Clark, meanwhile, is just focused on winning games.
The Fever will play at her alma mater and Notre Dame in the preseason, with the real tests set to begin with Indiana’s season opener May 17 at Chicago and her old rival, Angel Reese. And you can bet, Clark will be just as eager to celebrate then as she was in practice.
“Don’t get me wrong, I love basketball, like that’s one of the most fun things in the world,” she said. “We had a great year and eventually getting away from that, I came to a point where I was itching to get back in here after like a month. So I’m happy to be back.”
Caitlin Clark, Angel Reese, and other athletes who are raising the sponsorship bar in women’s sports this year
10. Deja Kelly
Follower growth 2023-2024: 450,000
League: NCAA Basketball
Age: 22
Deja Kelly played NCAA college basketball for the North Carolina Tar Heels for four seasons and transferred to Oregon this year. Her star power on the court has earned her sponsorships from Dunkin’ Donuts and Tommy Hilfiger, where she was the first college athlete to sign a deal with the clothing brand. In July, she was invited to the White House for a celebration of Black women in sports.
9. Hailey Van Lith
Follower growth 2023-2024: 500,000
League: NCAA Basketball
Age: 22
Hailey Van Lith now plays for the Texas Christian University Horned Frogs, but previously played guard for the Louisiana State University Tigers women’s NCAA basketball team for three seasons. She has more than a million followers on Instagram and over 400,000 on TikTok, NIL deals worth nearly $700,000, and she has collaborated with Apple in social media posts this year.
8. Michelle Wie West
Follower growth 2023-2024: 600,000
League: Ladies Professional Golf Association
Age: 34
Now-retired professional golfer Michelle Wie West is no newcomer to the professional sports scene and the top-dollar deals that come with it. At age 10 she became the youngest person to earn a spot in the U.S. Women’s Amateur Public Links and was the youngest person to qualify for an LPGA event in 2003.
Wie West blogs about food under the cleverly named handle @whatdowieeat. She also has a designer line of jewelry with e-commerce jewelry brand Wove, which fans have spotted on Taylor Swift. Wie West has notched sponsorships from Nike and others over the years and is now involved in investing and entrepreneurship.
7. Kelley O’Hara
Follower growth 2023-2024: 750,000
League: National Women’s Soccer League
Age: 36
Kelley O’Hara plays defender for the U.S. National Women’s Soccer team and New York and New Jersey’s Gotham FC. The Olympic gold medalist and two-time Women’s World Cup champion announced her retirement in May of this year. Her final regular season with the NWSL will end in November. She was one of the first female athletes ever sponsored by athletic wear icon Under Armour.
6. Caitlin Clark
Follower growth 2023-2024: 900,000
League: WNBA
Age: 22
WNBA rookie Caitlin Clark may be one of the most talked-about athletes in the world. Her mere presence on the court has translated to broadcast viewership growth for both the NCAA and WNBA.
While at the University of Iowa, she had the fourth-largest NIL deal size among all eligible college athletes at $3.1 million and the most sponsorship deals of any other woman in NCAA basketball. Earlier this year, she inked an eight-year, $28 million deal with highly coveted sponsor Nike that far surpasses her annual salary of $76,000 from the Indiana Fever.
5. Jordyn Huitema
Follower growth 2023-2024: 1,100,000
League: National Women’s Soccer League
Age: 23
Jordyn Huitema is another one of the several National Women’s Soccer League players to make the top 10 ranking for social following growth in the past year. Huitema plays forward for the Seattle Reign as well as the Canada Women’s National Soccer Team. Huitema has 1.4 million followers on Instagram and another 1.3 million on TikTok where she shared a brand sponsorship with New Balance earlier this year.
4. Kerolin Nicoli
Follower growth 2023-2024: 2,900,000
League: National Women’s Soccer League
Age: 24
Brazilian native Kerolin Nicoli plays forward in the National Women’s Soccer League for the North Carolina Courage. The athlete was a member of the Brazilian women’s team in the 2024 Paris Olympics. She was named league MVP in 2023.
3. Flau’jae Johnson
Follower growth 2023-2024: 2,300,000
League: NCAA Basketball
Age: 20
Rapper and NCAA basketball star Flau’jae Johnson recently released an album inspired by her unique life as a performer and basketball player. The now-WNBA rookie went by the nickname “Bayou Barbie” in her previous role on the LSU women’s NCAA basketball team, but was unable to trademark it due to Mattel’s rights around the Barbie name.
The rising star’s business sense and growing personal brand are apparent in her estimated $1.2 million in sponsorship deals with companies like Powerade and Amazon.
2. Olivia Dunne
Follower growth 2023-2024: 2,400,000
League: NCAA Gymnastics
Age: 21
Olivia Dunne, better known as Livvy Dunne, is an American college gymnast who boasts a following of more than 13 million combined across Instagram and TikTok, where she shares brand-sponsored posts backed by athleisure brand Vuori and others. Dunne was thrust into virality last summer when TikTok user @h00pify shared a video about how she was “rizzed” up by Baby Gronk, which captured the world’s attention for weeks.
Now competing for Louisiana State University in NCAA gymnastics while pursuing a communications degree, she notched a Southeastern Conference championship win for the Tigers in the 2023-2024 season.
1. Angel Reese
Follower growth 2023-2024: 5,300,000
League: WNBA
Age: 22
She’s only in her first year with the WNBA, and Angel Reese already finds herself on 98.9% of fantasy WNBA rosters in ESPN’s fantasy women’s basketball. The 6’3″ power forward for the Chicago Sky made the WNBA All-Star team as a rookie. She’s racked up sponsorship deals with PlayStation, Wingstop, Coach, Amazon, and others.
Story editing by Carren Jao. Additional editing by Kelly Glass. Copy editing by Kristen Wegrzyn. Photo selection by Clarese Moller.
This story originally appeared on Collabstr and was produced and distributed in partnership with Stacker Studio.
Caitlin Clark, Angel Reese, and other athletes who are raising the sponsorship bar in women’s sports this year
In a year where two of the most prominent leagues for women’s sports shattered attendance and viewership records, the brightest stars are cultivating burgeoning audiences on social media—audiences that those players can now leverage for lucrative sponsorship deals as early as their college years.
Collabstr analyzed data from SponsorUnited to rank the athletes in women’s sports whose social followings grew across all platforms the most over the last year. The report analyzes social media engagement on Instagram, TikTok, X (formerly Twitter), and Facebook from January 2023 through February 2024. Overall, the athletes tracked by SponsorUnited shared more branded posts on Instagram than any other social platform.
The boom in audiences and the easing of name, image, and likeness rules to allow college athletes to accept sponsorships have made collegiate and professional athletes a hot commodity for brands looking to get their names in front of their fans. Sponsorship deals for women in the top five professional sports leagues grew 10.5% on average over the year, according to SponsorUnited.
A couple of the athletes who have racked up the largest audience gains on social media have transitioned from collegiate to professional leagues this year, carrying more eyeballs into leagues that have historically lagged behind men’s leagues in public interest and sponsorship dollars.
Superstar rookies Angel Reese and Caitlin Clark both clocked some of the largest social media following gains over the year ahead of making their debuts in the Women’s National Basketball Association. The star power of players like these has the attention of those at the topmost rungs of the organization.
“I think fans are finally knowing where to find us,” WNBA commissioner Cathy Engelbert said in a news conference prior to the July All-Star Game tipoff. “And I think this rookie class has brought a lot of attention and is lifting all of our games and all of our players.”
Reese and Clark are just a few of the young, talented athletes in women’s sports whose fan bases have been shifting from television to social media apps over the past year—and translating into high-paying sponsorship deals.
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