DICK’S led the $120M round of investment, obtaining a minority stake alongside other new investors Dynasty Equity, LionTree, Miller Sports & Entertainment and existing investor The Chernin Group (TCG)
NEW YORK, May 6, 2025 /PRNewswire/ — Unrivaled Sports, the nation’s leader in youth sports experiences, today announced a strategic investment by DICK’S Sporting Goods (NYSE: DKS), which led the company’s latest funding round. The strategic investment will help fuel Unrivaled Sports’ mission — to create unrivaled sport experiences for young athletes everywhere — by continuing to deliver and expand best-in-class experiences, programs and destinations for young athletes across the nation.
“DICK’S Sporting Goods has become the undisputed leader in serving young athletes as they gear up to play the sports they love. Their mission-driven approach to youth sports has been at the center of their ecosystem, from their early days as a small family business to their growth into the nation’s leading sporting goods retailer to the grants they provide to youth programs through the Sports Matter initiative, and now, their partnership with us at Unrivaled Sports,” said Unrivaled Sports Chairman & CEO Andy Campion. “We are thrilled to build the future of youth sports together with DICK’S Sporting Goods, and with the support of our other new strategic partners.”
Unrivaled Sports and DICK’S Sporting Goods coming together marks the powerful alignment of two organizations committed to creating experiences and environments that unlock the magic of youth sports and create lifelong memories for girls and boys of all ages and their families. The investment comes from DSG Ventures, the corporate venture capital fund of DICK’S.
“We’re incredibly excited to invest in and partner with Unrivaled Sports,” said Michael Stack, Vice President of Strategy and Corporate Development at DICK’S Sporting Goods. “They share our core belief that sports have the power to change lives, and the impact they’ve made in just one year has been incredibly impressive. We are fully aligned to their vision for transforming youth sports for the better by investing in the fields, spaces and events where memories are made, friendships are formed and life lessons are instilled. We look forward to working together to create more sports experiences that build fun, excitement and community in the moment, and that have lasting impact over a lifetime.”
Unrivaled Sports will leverage this new partnership and investments to:
Expand access to more young athletes and their families across the country by further acquiring, building and diversifying destinations and programming that deliver unrivaled experiences to girls and boys of all ages.
Elevate experiences by further investing in upgrading the fields of play, programming and athlete experiences from quality officiating to facilities and services that support the athlete and their fans.
Increase amenities across all Unrivaled Sports properties such as lodging, food and beverage, and retail to better serve guests and foster community.
Unrivaled Sports operates a growing portfolio of iconic youth sports destinations and programming — including Cooperstown All Star Village, Ripken Baseball Experiences, Rocker B Ranch, Diamond Nation, Unrivaled Flag, and Under the Lights Flag Football, among others.
Over the past year, Unrivaled Sports has invested significantly in growing and elevating its experiences including:
Building a national footprint across 30 states through acquisition, now hosting over 600,000 young athletes and nearly 2 million family members and fans.
Meaningfully enhancing capacity and experiences at owned properties, including:
Expanding bunk lodging in the Players Village and upgrading fields at Cooperstown All Star Village to increase weekly team capacity, while also upgrading the design and amenities across the entire property. Cooperstown All Star Village will set another consecutive record high in annual attendance in 2025.
Re-turfing and building new fields across flagship properties and regional facilities including Rocker B Ranch (TX), Diamond Nation (NJ), and more.
Investing in a multi-million dollar renovation and enhancement of West Coast properties, Big League Dreams Las Vegas and Big League Dreams Manteca.
Growing flag football by significantly increasing participation — over 30% in the last year alone — for both girls and boys through the national flag football league Under the Lights. Unrivaled Sports also hosted the Youth Flag World Championship at Disney which featured 715 teams, including 220 girls’ teams and 100+ international teams. This summer, Unrivaled Sports will host two major national flag football events: the Unrivaled Flag High School Girls Nationals and the NFL Flag Championship at the Unrivaled Sports’ ForeverLawn Complex in Canton, Ohio.
Additionally, Unrivaled Sports is committed to continuing to grow sports participation and expand access for underserved young athletes. With much more to come, Unrivaled Sports is proud of the impact Ripken Baseball has made to-date, from hosting free clinics nationwide to providing scholarships and free tournament access to young athletes and teams in underserved communities across the country.
David Blitzer and Josh Harris who co-founded and maintain majority ownership of Unrivaled Sports along with existing investor, TCG, welcome new minority investors DSG Ventures, Dynasty Equity, LionTree and Miller Sports & Entertainment — partners who believe in helping Unrivaled Sports deliver on its long-term vision for youth sports.
About Unrivaled Sports Unrivaled Sports, the nation’s leader in youth sports experiences, delivers best-in-class experiences for young athletes, their families and communities through a diverse set of brands across youth sports venues, properties and programming. Unrivaled Sports has welcomed some of the most iconic names in youth sports into its growing family of brands including Cooperstown All Star Village, Ripken Baseball Experiences, Rocker B Ranch, Diamond Nation, Unrivaled Flag, We Are Camp action sports camp and more. From hosting destination tournaments to powering hometown leagues, Unrivaled Sports is committed to delivering formative, memory-making experiences to hundreds of thousands of young athletes and their families across the country. Learn more at unrivaledsports.com @unrivaled.sports.
About DICK’S Sporting Goods DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
About Dynasty Equity Dynasty Equity is a global sports investment firm, co-founded and led by Jonathan M. Nelson and K. Don Cornwell, focused on strategic investments across the sports ecosystem in assets that are resilient, compelling, and differentiated. Dynasty’s founders have deep expertise in sector specific private equity and long histories in the business of sports, media, and entertainment. Integral to Dynasty’s investment approach is a commitment to enduring partnerships. For more information, visit www.DynastyEquity.com or follow the firm on LinkedIn.
About LionTree LionTree is a global investment and merchant banking firm focused on the media, technology, telecom and consumer sectors. Founded in 2012, LionTree works across offices in New York, San Francisco, and London to serve our clients and community through strategic M&A, capital raising, and investments across the globe that capture opportunity and provide best-in-class execution. Since its formation, the Firm has advised on over $850 billion in transactions by bringing capital together with ideas, investing in and alongside our relationships to accelerate growth and innovation. LionTree invests minority, non-controlling capital in partnership with leading, long-term investors and provides additional value through our relationships, sector and thematic expertise and transaction capabilities. LionTree and its affiliates have active principal investments in early venture, growth, and mature companies across key sectors of the digital economy.
About TCG The Chernin Group (TCG) is a preeminent growth equity firm investing in sports, media and passion-driven businesses. TCG partners with exceptional founders and management teams to grow and optimize market-leading brands in specific consumer categories with passionate followings. The firm leverages decades of operating experience and deep connectivity to the media, sports and technology ecosystems in service of its portfolio companies.
Every day is a new experience for Rotary Youth Exchange student Leo Canudas — including the area’s recent snowfalls. The United States was on the shortlist of countries Canudas wanted to attend school in for the year, after years of asking his mom when it would be his turn to spend a year abroad as part of the Rotary Youth Exchange. He did not know anything about Wisconsin when he was finally told he had been accepted and where he would be going. He did learn that Wisconsin is “full of cheese” and that it can get pretty cold. When he arrived at Gibraltar this past fall, he discovered that American school days are longer than those in Bolivia, but he quickly immersed himself after deciding to join the football team.
Canudas’ fall at Gibraltar included being named homecoming king and scoring a touchdown on his first and only carry of the game. A boxer in his home country, Canudas is also taking up another sport he has never played before: basketball. He says it is all part of the Rotary Youth Exchange experience and adds that sometimes you only have one chance to do something — and you should take advantage of it when it comes up.
Canudas will be enrolled at Gibraltar until the end of the school year, by which point he hopes to catch a Packers game and a boxing match before he goes home. You can learn more about the Rotary Youth Exchange program at this link.
HEAR THE STORY ABOUT CANUDAS’ TOUCHDOWN IN THIS YEAR’S GIBRALTAR HOMECOMING GAME
PRINCE ALBERT – High school basketball season is underway in Prince Albert and the Carlton Crusaders senior girls team had the chance to open in the city at the Kelly Smith Memorial Tournament at Ecole St. Mary
The Crusaders advanced to Saturday’s final after a 68-31 victory over the Indian Head Broncos on Saturday afternoon.
Crusaders head coach Kelsey Pearson said that the dominant performance was great but the club is still working out a few bad habits.
“We have got some work to do,” Pearson said. “Obviously, we missed a lot of easy buckets and that kind of set us back a bit. When your shots aren’t falling, it’s important your defence is even better.”
“We had a little bit of foul trouble,” she added. “We have a young bench, so we’re trying to get the minutes, which was great for them.”
The team got into foul trouble in the third quarter against Indian Head, but eventually fixed things and pulled away further in the fourth quarter. Pearson said the early adversity had its benefits.
“It’s good for it to happen early because then it’s something we can work on in the future,” she said. “We need our players in the game. It’s important that they recognize and understand that.”
As the team got further into the lead against Indian Head, the Crusaders could use their Grade 9 players to give them floor experience.
“We couldn’t get everyone in today, but yesterday we got everyone in,” she said. “We have 14 on our team, so it’s not always going to be like that.”
The Crusaders are coming off a trip to Hoopla as a young team last season. While they’re a more experienced team this year, Pearson said the squad still has many new players.
“We’re young and the experience isn’t there as it has been previous years, but our older girls are doing great at leading, and our younger girls are pretty smart, so they’re catching on quick,” she said. “We’ll just keep working.”
The Crusaders have two Grade 12 players but only one who was on the team last year, guard Lilly Slack. The team has five Grade 11 players, one Grade 10 and six Grade 9 players.
Slack said the team has a good mix of youth and veteran players. Even though it’s still early in the season, she likes what she’s seen so far.
“I think we have a lot of potential on our team,” she said. “Come five months from now, I think we’ll be a very strong team. We’ll be fast, (and) we’ll be running teams to the ground.
“I think our Grade 9s will get a lot of experience and I think we’ll be really fast. I think we’ll have a bunch of good tournaments,” she added.
Slack said that the team likes to stretch the floor and uses their speed to create offence.
“We would like to be a team that runs the court, has fast breaks, and good defence,” she said.
Pearson also said that the roster had a nice balance with the large group of Grade 11 and Grade 9 players.
“Those young girls have never experienced regionals, getting to Hoopla, so they don’t know that competitive drive yet,” she said.
“I’m really hoping to push the girls as far as we can. I would love to give those girls that experience and hopefully make it to Hoopla or get as far as we can with this team.”
The Crusaders opened the Kelly Smith Memorial with a 69-25 win over the Weyburn Eagles on Friday before advancing to the final with the win over Indian Head on Saturday.
Pearson liked what she saw from the players in their first tournament of the season at St. Mary.
“I’m super proud of the girls. They’ve been doing great, working hard. I mean, we can always get better and improve, and the ceiling’s a little higher for us, so we’ve got lots to work on, which is the exciting part, right? Seeing the growth is what I’m most looking forward to this season,” Pearson said.
The Crusaders lost the championship game 62-35 to the Swift Current Ardens on Saturday night but Pearson was still happy to advance to the final.
Ignacio boys basketball head coach Trae Seibel, right, talks with now-senior Rance Rathjen during last season’s road game at Montezuma-Cortez. Rathjen will be counted upon to provide depth and veteran leadership in 2025-26. (Joel Priest/Special to the Herald)
As much as an Ignacio boys basketball team can typically, and traditionally has, out-run an opponent, conditioning always proves most crucial and thus allows coaches to properly train players in the ways of the Bobcat.
It’s basically Trae Seibel’s favorite time of year as the Bobcats look to improve on a fifth-place 4-8 in the 3A/4A Intermountain League and ultimately 11-13 overall last season after falling to Loveland Resurrection Christian in the 3A state tournament’s opening round of 32.
Which wasn’t surprising; the Cougars, which went on to capture the state championship and complete a 28-0 season, were the No. 1 seed while the ’Cats were the 32. Unfortunately, the loss ended the prep careers of five seniors including usual starter Charley Pargin, plus regular reserves Angelo Frost, Coty Webb, Lincoln Gillespie and Marquise Cibrian.
But much established talent will be back for the 2025-26 grind. Now-senior Trace Crane returns to anchor the front court, but with length enabling him to strike from almost anywhere.
“In our system that we implemented, the UCLA offense, we’re hammering on (getting) high-percentage shots,” Seibel explained near the close of the ’24-25 season. “So we’re pounding the ball inside then looking for outside opportunities. Charley, he took advantage of it, and there were games where Trace took advantage of it. They were working their butts off, and so was everybody else.”
Senior back court regular Ambrose Valdez also returns along with senior Sonny Flores, capable of starting or filling a sixth-man role. After continuing to hone his skills last winter as an important reserve, senior Rance Rathjen is also back along with classmate Stoney White Thunder-Lucero.
Juniors William Mendoza-Lechuga and Thunder Windy Boy, junior-varsity regulars last winter (the latter did see some varsity minutes as the season progressed), will add depth along with junior Shaun Sanderson, sophomore Joseph Atencio, freshman Keyon Alston and senior Zaine Velasquez-Hight.
And while read-and-react may again drive Ignacio’s attack, the ’Cats may again rely defensively on a zone-based look.
Up first, IHS’ boys will host 2A Mancos on Tuesday night at 7 p.m. With nowhere to go but up after a brutal 0-22 (0-12 3A/2A/1A San Juan Basin) campaign last winter, the Blue Jays are already off to a 1-1 start after winning their ’25-26 opener, 60-42 over 1A Lake City Community School, on Friday at 2A Sargent’s two-day tournament. MHS, however, then fell 52-38 on the Saturday to the hosting Farmers.
After meeting Mancos, the Bobcats will then creep into the San Luis Valley to contend at 2A Center’s 12/12-13 C-Town Showdown. Awaiting the gents at 7 p.m. on its first day will be Blanca-based Sierra Grande (No. 8 in the preseason CHSAANow.com Class 1A rankings), which went 6-0 in the 1A Southern Peaks last season and ended up 19-6 overall after losing to Elbert in the 1A state tournament’s Sweet 16.
Ignacio’s December slate will conclude at Aztec, New Mexico’s Rumble in ‘The Jungle,’ December 18-20. The Bobcats are scheduled to square off against the hosting Tigers on the 18th at 7 p.m.
El Dorado players and coaches after winning the Gary Raya Classic. (Photo courtesy El Dorado basketball).
El Dorado’s boys basketball team moved ahead in the final seconds and held on to defeat La Habra 53-52 in the championship game of the 29th annual Gary Raya Classic Saturday afternoon at El Dorado.
It was the seventh win in a row for El Dorado.
“Battling illness, five games in eight days,” said El Dorado Coach Ryan Mounce. “Resilience and grit.”
Noah Barker and Evan Nam scored 13 points each to lead El Dorado (9-1). Barker was named the tournament MVP.
Acen Jimenez led La Habra (8-2) with 29 points.
WOODBRIDGE 68, SAN JUAN HILLS 57: Woodbridge (8-3) won the third place game Saturday. Jaiden Sabino had a big week for Woodbridge. Nick Francik scored 23 points, Kam Aziz and Cooper Lee 10 points each and Nick Pandis nine points to lead San Juan Hills (5-4) which was without four injured starters.
ALL-TOURNAMENT
MVP: Noah Barker, El Dorado
Evan Nam, El Dorado; Ryan Northcott, El Dorado; Eli Rodarte, El Dorado; Noah Querubin, El Dorado; Acen Jimenez, La Habra; Aaron Wilson, La Habra; Josh Desatoff, La Habra; Connor Fisher, Capo Valley; Jaiden Sabino, Woodbridge; Rocco Jensen, San Juan Hills.
Sierra Canyon Basketball, which started the 2024-25 season ranked No. 1 nationally, has partnered with KlutchShots AI to deliver instant highlights captured from iPhones
The program becomes the first in the country to adopt the end-to-end AI highlight system, eliminating the need for camera crews, editors, or post-game delays
Athletes can access multi-angle, pro-quality highlights through a double-tap function on iPhone or Apple Watch, with automatic syncing across devices
The technology includes AI reframing for social-ready vertical video, manual reframing tools, and athlete profile storage for all games and highlights
Individual plans start at $4.99 per month, with a $9.99 family plan launching soon
From iPhone to Instant Highlight Reel
KlutchShots AI has partnered with Sierra Canyon Basketball to bring high school athletes a technology previously unavailable at this level: instant, multi-angle highlights captured and delivered without professional video crews or editing software.
The system works through iPhones positioned around the gym. Athletes or parents can trigger highlight captures with a double tap on an iPhone or Apple Watch. The platform automatically syncs video from multiple angles and processes the footage through AI to create polished highlights ready for distribution.
Coach Andre Chevalier noted the program has been using KlutchShots for several months. “KlutchShots has provided high-level highlights for us for a couple months now, and we believe it’s the future of sharing highlights to social media in a seamless fashion,” he said.
Technical Features Built for Social Distribution
The KlutchShots AI platform includes several features designed for immediate use across social media:
Hands-free capture eliminates the need for someone to manually record every play. The system can run continuously throughout games.
Multi-angle syncing pulls video from any iPhone recording in the venue and coordinates the footage automatically.
AI reframing converts horizontal game footage into vertical formats optimized for TikTok and Instagram Reels without manual editing.
Manual reframing gives users control over zoom levels and framing for specific sports requirements or creative preferences.
Athlete profiles store every game, highlight, and camera angle in one place, creating a growing portfolio of content.
Jeff Snyder, CEO of KlutchShots AI, emphasized the accessibility angle. “Sierra Canyon sets the standard for excellence in youth sports and media. KlutchShots AI delivers the quality their program demands with our advanced sports video technology and we’ve made it accessible to every athlete, instantly and affordably.”
Pricing Positions Product Below Traditional Highlight Services
The individual plan costs $4.99 per month. A family plan priced at $9.99 per month is scheduled to launch in the near future.
These price points fall well below the cost of hiring videographers or subscribing to full-service highlight production companies. The technology also removes the typical wait time between game completion and highlight availability, a factor that matters for athletes trying to build recruiting profiles or social media presence during active seasons.
The company positions the technology as delivering quality comparable to established platforms like Overtime, Ballislife, and Slam, but at a fraction of the cost and with immediate turnaround.
Why Sierra Canyon Makes Strategic Sense as First Partner
Sierra Canyon brings significant visibility to any partnership. The program started the 2024-25 season as the No. 1 ranked team in the country and carries a national media profile that extends beyond typical high school basketball coverage.
The program has built a reputation for elite athletes, multiple championships, and consistent media attention. Coach Chevalier connected the partnership to the program’s broader approach: “Our mission [at Sierra Canyon] is to always find ways to push basketball forward, and KlutchShots AI is aligned with that mission.”
For KlutchShots AI, launching with Sierra Canyon provides immediate credibility, it establishes a proof point for programs with fewer resources or less technical sophistication.
Impact on Recruiting and Social Media Content
High school athletes increasingly rely on highlight reels for college recruitment and personal brand building. The traditional model involves hiring videographers, waiting for edited footage, and managing file sharing across platforms.
KlutchShots AI compresses that timeline to minutes. An athlete who makes a notable play in the first half can have that highlight on their social media or in a recruiter’s inbox before the game ends.
This speed matters in a recruiting environment where coaches monitor social media and evaluate prospects continuously. It also benefits athletes at programs that receive less media coverage than Sierra Canyon, potentially leveling access to quality highlight footage across different competition levels.
Looking Ahead
Sierra Canyon’s adoption of KlutchShots AI marks the first major program partnership for the technology. The real test comes in broader distribution.
The system addresses a clear pain point in youth sports: the gap between the highlights athletes want and what they can practically afford or access. Whether that translates to market traction beyond elite programs remains to be seen.
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
Sports sponsorship and institutional capital (Private Equity, Venture Capital)
Youth Sports events and tournament management
NIL (Name, Image, Likeness) developments and compliance
Youth sports coaching and sports recruitment strategies
Sports technology and data analytics innovation
Youth sports facilities development and management
Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow us on LinkedIn
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
Deliver measurable ROI for brand partners
Create meaningful experiences for athletes and families
Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports?How do I activate in youth sports?What is the ROI of youth sports marketing?How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.
In this laid back group for young writers, teens can do the following: work on their writing in a group setting, do writing exercises; discuss their writing or writing in general with other teens; receive feedback on a 3-6 page typed, double-spaced & printed excerpt of their writing. This is not a writing class, but a chance work on writing while engaging with peers.
When : December 8th | 4PM – 5PM Where : South Huntsville Library Cost : FREE
