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USAA, NFL renew long-term sponsorship deal

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Start your morning with Buzzcast with Abe Madkour: Summer viewing suggestions; NASCAR lands big sponsor; UNC breaks down revenue sharing and LIV Golf’s hot market

The USAA and Super Bowl LIX logos are displayed during the Super Bowl LIX Experience
USAA remains the presenting sponsor of the Salute to Service Award, and it will also be presenting sponsor of a 60-minute show focusing on its Salute to Service NFL efforts. Icon Sportswire via Getty Images

USAA has renewed its longstanding NFL sponsorship, which the company termed a “significant long-term” extension. USAA, which markets insurance and other financial services to veterans, military members, and their families, has been an NFL corporate patron since 2011, when it became the league’s first “military appreciation” sponsor.

“The military community’s love for football above all sports far exceeds anything,” said USAA EVP & Chief Strategy & Brand Officer Ameesh Vakharia. “The NFL has been a great way for us to reach our audience and elevate our awareness, even outside of the military.”

The renewal isn’t drastically different from USAA’s prior rights. Given the NFL’s imperative for incremental overseas exposure, USAA will ramp up events around the league’s growing International Series of games, which will see six games in Europe this season. USAA remains the presenting sponsor of the Salute to Service Award. It will also be presenting sponsor of a 60-minute show focusing on its Salute to Service NFL efforts; distribution is TBD. Vakharia said, “The Salute to Service piece gives us real authenticity in a highly competitive category.”

160/90 and antecedent IMG have been handling USAA’s sports marketing since it became an NFL corporate sponsor. The most intriguing part of the deal is that the NFL simultaneously has Nationwide as an insurance sponsor, bifurcating one of the noisiest and most contentious marketing categories. Nationwide’s NFL marketing backs the Walter Payton NFL Man of the Year Award, while USAA leverages a military appreciation platform.

NASCAR
Xfinity has been title sponsor of NASCAR’s second-tier series for the last 11 years. Getty Images

NASCAR this morning will name O’Reilly Auto Parts as the fourth title sponsor in the history of its second-tier national series, with a switch to an endemic car industry company meant to be part of NASCAR’s quest to return to its roots. What is currently called the NASCAR Xfinity Series will become the NASCAR O’Reilly Auto Parts Series Jan. 1 next year, ending the 11-year reign of Comcast’s Xfinity internet brand, which remains a premier partner of the top tier of the sport. NASCAR and O’Reilly aren’t revealing financial terms, but the multiyear deal will be medium term in length, not long term, NASCAR President Steve O’Donnell confirmed to SBJ.

Still, he said, “we expect any partnership we go into, we’re in it for the long haul.” NASCAR had been seeking $15M in average annual spend between rights and activation. Missouri-based O’Reilly was founded in 1957 and has over 6,400 stores in the U.S., Mexico and Canada, and plans in-store activations around the deal. O’Donnell told SBJ: “When you look at the Xfinity Series as its currently known, really from a popularity standpoint, No. 2 in the U.S. in terms of viewership, enthusiasm and the fan base, we knew we needed a partner that could continue to build on the story that Xfinity has had where names are made. They’ve done a really, really good job and it was important for us to find a partner that could activate in the local markets. O’Reilly Auto Parts stores are everywhere, and that’s going to be huge to have that activation, working with the race tracks where we’re hosting races, continuing to get the names of the drivers out there and obviously we believe we can really help them grow.”

With a new media rights agreement set to see Nexstar Media Group’s The CW channel air the entire upcoming season, the Xfinity Series is averaging around 1.1 million viewers per event with 19 of 23 races so far this season having topped 1 million viewers. The numbers are on pace to be the best since 2018, NASCAR said. Intriguingly, the Xfinity Series has become something of a favorite for some of NASCAR’s hardcore fans who say the seventh-generation car used in the top-tier Cup Series isn’t creating as much entertainment value as the old-fashioned car used in the second-tier circuit. In prepared remarks, O’Reilly VP/Advertising & Marketing Hugo Sanchez said: “Partnering with NASCAR and The CW at this level enables us to further deepen our connection to one of the most loyal fan bases in all of sports.”

A couple different agencies were involved in the search to find Xfinity’s replacement, O’Donnell said. Klutch Sports Group was the main agency NASCAR worked with, but NASCAR ultimately negotiated directly with O’Reilly because it already had a relationship with the company, which advertised on NASCAR’s Motor Racing Network. The search for NASCAR was led by SVP & Chief Commercial Officer Craig Stimmel. Offers were made by multiple companies, O’Donnell said. The switch to an endemic brand in the sport comes after NASCAR told Ad Age in July that it was looking for a new creative agency to “help steer the stock car racing circuit back to its heartland roots and reconnect with the blue-collar fans who have long been its backbone.” To that end, O’Donnell told SBJ: “There was a lot of interest, and for us it came down to who is going to support the series the best but also who fits our brand as well and where we’re going, and O’Reilly was a natural fit for us.” While the publicly traded O’Reilly has missed analyst expectations in five of the last six quarters, it met forecasts in the most recent period and its stock is up 28% year to date. SBJ first reported on Saturday that O’Reilly was in line to replace Xfinity as title sponsor.

Sharks Sports & Entertainment has reached an agreement with the city of San Jose that “promises to keep the NHL franchise in the city until 2051.” GETTY IMAGES

Sharks Sports & Entertainment has reached an agreement with the city of San Jose that “promises to keep the NHL franchise in the city until 2051.” The agreement — scheduled for City Council approval later this month — “would commit the city to providing” $325M of the overall $425M investment in upgrades to SAP Center and “impose stiff penalties on the Sharks should they leave the city.” The finalized lease agreement “has been anticipated for a few months” after San Jose Mayor Matt Mahan announced that both sides “had struck a tentative deal” during his state of the city address in May. The current lease agreement — signed in 2015 — had ensured the team would play at the arena until July 1, 2025, with the lease renewing annually through 2040 (San Jose MERCURY NEWS, 8/15).

Rob Manfred, MLB Commissioner
MLB Commissioner Rob Manfred said the league plans to have an answer shortly about who will receive the national TV package beginning in 2026. MLB Photos via Getty Images

MLB Commissioner Rob Manfred said the league plans to have an answer shortly about who will receive the national TV package beginning in 2026 that ESPN currently holds. Manfred said during last night’s broadcast of the Little League Classic, “We’re having very detailed conversations with a number of parties, including ESPN. We hope to have it resolved in the next couple of weeks. It’s a little bit like a jigsaw puzzle, but we will have it resolved in the next few weeks.” ESPN’s Karl Ravech said, “I put my hand up for hoping that we stay involved.”

Manfred hit on some of the highlights for the league this season, saying, “We’re having another great attendance year, we’re going to be above 70 million again. I think it’s a good thing we’re seeing some teams — Detroit’s played so well, Milwaukee’s played so well, it’s a great thing. I think the Dodgers-Padres rivalry is getting into that same zone that the Yankees and the Red Sox are in and have been in. The game on the field we feel like is in really, really good shape.”

He also talked about the importance of global growth for the league, saying, “The money and time we have spent internationally has really paid off for us. We had a great opener in Japan, and our business in Japan — we do basically the same audience, 2.5 million people, for our game of the day in Japan that’s on at 8 o’clock in the morning as we do for your Sunday night game” (“Mariners-Mets,” ESPN, 8/17).

A general view during the National Anthem during the MLB Little League Classic between the Seattle Mariners and the New York Mets at Bowman Field
Both the Mariners and Mets “had plenty of face time with the participants in the Little League World Series throughout Sunday.” Getty Images

MLB’s Little League Classic was “a bit delayed due to rain” Sunday night, but once the game got going it was the Mets who “cruised” to a 7-3 win over the Mariners at the Journey Bank Ballpark at Historic Bowman Field in Williamsport. While it “was a blowout almost from the jump,” the Little Leaguers “were in it the entire time — and even repeatedly adoring” Mets RF Juan Soto for his signature shuffle. Both the Mariners and Mets “had plenty of face time with the participants in the Little League World Series throughout Sunday.” Players were “greeted by swarms of kids hoping for autographs, or to trade hats or items” (YAHOO SPORTS, 8/17).

Each year, the players that meet the teams at the airport “bring hats, balls and baseball cards to get signed, as well as create signs to wave.” This year, the Little Leaguers “also had a surprise: cardboard cutouts of the Major League players made from pictures when they were that age.” The Mariners “came up with the idea,” so MLB “reached out to the families of the players to provide the pictures” (Williamsport SUN-GAZETTE, 8/18).

MLB has “built a refreshing tradition” with the Little League Classic. Rather than “a gigantic spectacle” a la the Speedway Classic, the Little League Classic “annually features the smallest annual attendance of the season by a comfortable margin” — as Journey Bank Ballpark at Historic Bowman Field has a capacity of about 2,500. But MLB “ensures the bulk of the crowd is made up of the Little League players, coaches and families.” It’s “undeniably a long day at the office for the big leaguers,” but it “serves a greater purpose that is not lost on the players” (YAHOO SPORTS, 8/18).

Sue Bird statue
The Storm became the first WNBA franchise to dedicate a statue to a former player when they unveiled the bronze statue for former F Sue Bird on Sunday. Getty Images

A statue honoring former Storm F Sue Bird was “unveiled Sunday” by the entrance at Climate Pledge Arena in Seattle. The Storm are the “first WNBA franchise to dedicate a statue to a former player.” The statue, standing 8-foot, 650-pounds, was created by sculptor Julie Rotblatt-Amrany. Rotblatt-Amrany Studio is the “leading artistic team” behind the Lenny Wilkens statue outside the arena, plus the Ken Griffey Jr., Edgar Martinez and Dave Niehaus statues at T-Mobile Park. A fan festival and a Storm matchup with the Mercury, “called the ‘Forever Sue’ game,” followed the statue unveiling at 3pm PT. During the festivities, Sunday was “designated ‘Sue Bird Day’ at the city, county and state levels.” Multiple former WNBA players spoke at the ceremony (SEATTLE TIMES, 8/17).

Fans “gathered to witness Bird’s immortalization, listen to music, pose for caricature art, eat at food trucks and play games.” Many lined up to “take pictures with cardboard cutouts of Bird.” For many of the fans, seeing Bird “cemented outside of the stadium signifies an important new era for women’s sports, and women in general” (SEATTLE TIMES, 8/17). The sculpture encapsulates “maybe, the most accomplished athlete in Seattle history.” Attendance for Storm games was “long near or at the top of the league during Sue’s tenure.” And despite some of the “star power that sits courtside during Storm games, none of those celebs get the ovation Bird does when put on the jumbotron” (SEATTLE TIMES, 8/17).

Three soccer players, showing from chest up in black and white but with either black and yellow or green jerseys, with "BVB 09" and FIFA Rivals in a stylized banner to their right, overlaid over images of a soccer team huddling.
FIFA Rivals is adding Borussia Dortmund to its NFT-enabled mobile game in a multiyear deal. Mythical Games

Mythical Games’ FIFA Rivals has added Bundesliga club Borussia Dortmund to its NFT mobile game in a multiyear deal, its first with a single team as the free-to-play soccer game expands its offerings for markets outside the U.S. The new content launches Monday.

As part of the deal, Borussia Dortmund players coming to the game include the likes of Karim Adeyemi, Serhou Guirassy, Nico Schlotterbeck, Gregor Kobel, Jobe Bellingham, Yan Couto and Daniel Svensson. Team kits are also coming to Rivals, along with a variety of in-game events and other activations around the club and its players.

FIFA Rivals is for iOS and Android, launched in June. It’s an arcade-style soccer game in which players can also own and trade in-game collectibles — NFTs. Mythical Games also developed NFL Rivals, another blockchain-enabled mobile game. It’s an Activision Blizzard studio. Per mobile market researcher Sensor Tower’s tracking platform, it’s ranked 166th in sports games in the U.S. on Google Play, with 300,000 downloads since launch.

SBJ Cover_newsletter

In this week’s issue:

  • SBJ’s technology writers Ethan Joyce, Joe Lemire and Rob Schaefer explore the various ways sports organizations — teams, leagues, agencies, investors and more — deploy artificial intelligence in their business operations. From internal processes to identifying potential sponsors to evaluating technology investments, AI is ubiquitous in sports business.
  • As the documentary “America’s Team: The Gambler and his Cowboys,” nears its debut on Netflix, owner Jerry Jones talks with SBJ football writer Ben Fischer about what he learned about himself and his business during and after the production.
  • Ten mid-major conferences have launched a coalition to lobby Congress and protect their future in college sports amid changes in the NCAA governance process. SBJ college writer Ben Portnoy explains how these conferences plan to play defense.
  • The USTA’s plan to move its mixed doubles championship to U.S. Open Fan Week has support from some of tennis’ top players and from fans, selling out Arthur Ashe Stadium a week before play begins on Aug. 19. SBJ tennis writer Rob Schaefer details the motivations behind the move, along with some tennis storylines to watch as the three-week U.S. Open gets underway.
  • SBJ women’s sports writer Rachel Axon breaks down the business of U.S. rugby star and Olympic bronze medalist Ilona Maher and how it focuses on helping girls and women become more confident.
  • Meet the 14 members of Charlotte Sports Business Fellowship’s fourth class, who recently completed their summer assignments at sports business organizations. They share the advice they received and how they want to make an impact in sports business.

In Case You Missed It…

In case you missed it in SBJ’s Weekend Rap:


Speed Reads…

NBC announced Sunday that the Premier League Mornings Live and Premier League Fan Fest “will visit” K.C. over the Sept. 20-21 weekend, taking place during the broadcast of the Premier League’s opening-weekend matchup of Arsenal-Manchester United. Premier League Mornings will “broadcast live from KC’s P&L” (K.C. STAR, 8/17).

Planet League and Ball Corporaton have expanded their sustainability partnership for the 2025–26 basketball and hockey seasons at Ball Arena. The partners plans to launch new programs designed to help fans choose aluminum and live more sustainably (Ball Corp.).


Morning Hot Reads: Buyer’s Remorse?

In a front-page piece, the L.A. TIMES goes with the header, “It’s too late for buyer’s remorse. Why L.A. can’t back out of hosting 2028 Olympics.” From “natural disasters, construction woes or unpopular opinion, every Olympics has faced threats in the planning process.” Yet “nearly every time, the city, ready or not, still hosted the Games.” With less than three years before the L.A. Olympics, calls on social media for the city to withdraw or cancel “have intensified.” But Olympic preparations “press forward.” No matter the calls for withdrawal, “the prospect remains almost impossible.” Could L.A. back out of the Olympics? Legally, no. The contract for the 2028 Games “states procedures for termination from the IOC’s perspective but doesn’t leave the same option for the host city or the national organizing committee.”

Also:


This Week’s Events: Aug. 18-24

TUESDAY

  • The N.C. Courage will host their annual Women in Courage event, “From Sidelines to Spotlight: The Rise of Women’s Sports,” at Red Bird in Raleigh, N.C., from 3:30pm-5:30pm ET. Speakers will include Basketball HOFer and Fever play-by-play voice Debbie Antonelli, Courage President Francie Gottsegen, The Collective Managing Dir Thayer Lavielle, PWHL Senior Dir of Business Analytics Christopher Paolini and more. Read more about the event here.
  • Amer Sports Inc. will release its quarterly earnings.

THURSDAY

  • The International Tennis HOF will hold its 2025 induction ceremony in Newport, R.I., honoring former World No. 1 Maria Sharapova and American doubles duo Bob and Mike Bryan.

SUNDAY

  • The 2025 U.S. Open tennis tournament begins (14 days).

Social Scoop…


Friday night’s ‘Final Jeopardy’ category was ‘Mythology’

“On an early book of Flemish cartographer Gerardus Mercator’s maps, an image of this Titan holding the world was used.”


Off the presses…

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy…

“Who is Atlas?”





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Toyota’s European R&D center changes its name and competes in WEC with a new brand | Toyota | Global Newsroom

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives

https://global.toyota/en/sustainability/sdgs/



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Kaulig Racing’s Newest Sponsor Cummins’ Motorsport Lineage: Indy 500 Victory, Stewart-Haas Racing and More

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NASCAR Cup Series team, Kaulig Racing, has signed a sponsorship deal with Cummins Motorsports for its Truck Series debut. The team will compete in the Craftsman Truck Series, featuring RAM trucks in the 2026 season. The global power technology leader will primarily sponsor Brenden “Butterbean” Queen in the #12 Truck the entire season.

The Cup Series team’s newest sponsor has a long history of engineering expertise and was founded in 1919 by Clessie Cummins and William Glanton Irwin. The company initially focused on developing diesel engines. Cummins was part of the crew for the Marmon Wasp that clinched the first-ever Indianapolis 500 in 1911 before starting his own company.

A few years later, in 1931, Cummins debuted his first diesel-powered car as a special engineering entry, surprising everyone. The car ran 500 miles without refueling and finished the race in P13, using only $1.40 worth of fuel. Three years later, in 1934, Kaulig Racing’s new sponsor returned with two different engines: 2-cycle and 4-cycle. The race proved that 4-cycle engines were superior, and Cummins continued to use them.

Fast forward to 1952, Cummins set a new record with the only diesel-powered car to win the Indy 500 pole position. In 1987, it clinched its first modern Cummins-branded Indy 500 victory with a retired Penske Racing car. The three-time Indy 500 winner, Al Unser Sr., drove the #25 Cummins Holset car and delivered the brand its first-ever Indy 500 victory.

Cummins Inc. also worked with NASCAR teams before sponsoring Kaulig Racing. The company entered the Cup Series with the championship-winning team, Stewart-Haas Racing, in 2022 in selected events. Cummins sponsored the #14 Ford Mustang, driven by Chase Briscoe.

The #14 Ford Mustang, sponsored by Cummins, debuted during the AdventHealth 400 at Kansas Speedway. Briscoe secured a P24 finish, followed by a 15th place in the 2022 Atlanta Motor Speedway race. Later, he secured a P23 finish at Indianapolis Motor Speedway and 18th place at Texas Motor Speedway.

“We Don’t Want To Disrespect Them at All” – When Kaulig Racing President Got Candid About His Plan To Balance the Team’s Loyalty Between Two OEMs

NASCAR Cup Series team Kaulig Racing will become the first team to feature two different OEMs. Team president Chris Rice appeared in an interview with Bob Pockrass in August 2025. Rice discussed his plan to maintain the balance between the two manufacturers.

The North Carolina-based team has a long history with Chevy and has been with the OEM since its debut. Kaulig Racing clinched two Cup victories and 27 Xfinity Series victories while driving Chevy cars. However, for its Truck Series debut, the team went with RAM.

Reflecting on the same, Kaulig Racing president Chris Rice told Pockrass:

“Yeah, well, so we’ve had meetings with Chevrolet, and, you know, I mean, it’s like anything, right? You don’t; we don’t run Chevrolets and XFINITY and Cup, so you got to, kind of. We just told it, you know; we told them why, what, when, and why we needed to do this. And, like, the biggest thing was, is, like, you know, Chevy has been with us for a while. That OEM partner has been there with us for a long time.” 

“We don’t want to disrespect them at all, because we need them, just like, you know, hopefully they need us, right? So, long story short, I think they went fine. They got to do what they have to do for their OEM, and we needed to do what we need to do… Not a tier one, not a tier one,” he added.

 

Kaulig Racing will feature five entries in the Truck Series with RAM. The team has announced the names of three of their entries: Brenden Queen (#12), Daniel Dye (#10), and Justin Haley (#16). The team will also feature a special entry, the #25 truck piloted by free agents, and the #14 entry that has yet to be named.

College Sports Network has you covered with the latest news, analysis, insights, and trending stories in college footballmen’s college basketballwomen’s college basketball, and college baseball!



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TOYOTA GAZOO Racing Reverting to “GAZOO Racing” to Pass on and Evolve the Making of Ever-better Cars and the Fostering of Talent | Corporate | Global Newsroom

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The journey of GAZOO Racing

A challenge born of humiliation

TOYOTA GAZOO Racing has promoted the making of ever-better cars and the fostering of talent by taking on the challenge of competing in various motorsports categories both in Japan and abroad.

GAZOO Racing traces its origins back to 2007, when Akio Toyoda (then executive vice president) competed in the Nürburgring 24 Hours endurance race alongside driving mentor and Toyota Motor Corporation (TMC) Master Driver Hiromu Naruse and several other colleagues.

At the time, because competing in the race was not recognized by TMC as an official company activity, the team was not permitted to use “TOYOTA” in its name, and thus entered under the name “Team GAZOO”. Furthermore, as Toyoda’s intention to drive in the race was unable to gain much understanding, his only choice was to compete under the driver name “Morizo”. Although the team managed to finish the race, the achievement immediately came with a sense of humiliation. That was because, while many other, mainly European, competitors were putting under-development cars through their paces in the race, Toyota did not have such a car, let alone any sports cars in its sales lineup, and was on the verge of losing its ability to pass on its car-making skills and expertise. When overtaken on the track by other manufacturers’ development vehicles, Toyoda felt as if he could hear rivals say: “No way that you guys at Toyota could build a car like this!”, igniting a sense of humiliation that he still vividly recalls to this day.

The Shikinen Sengu of car-making sustained by conviction

Sports car development demands an approach to manufacturing that not only improves a car’s characteristics and fundamental performance by also strives to make a car failure-proof even in harsh environments. All such efforts also contribute to the development of mass-production cars. At the same time, the front lines of motorsports provide numerous opportunities to hone car-making skills and foster talent.

At Ise Shrine in Japan’s Mie Prefecture, traditions and skills are passed down through a ritual known as “Shikinen Sengu”, which entails all of the shrine’s structures being rebuilt every 20 years. Similarly, sports car manufacturing has traditions and skills that cannot be passed down once they are lost. Armed with a sense of crisis that TMC would become a company incapable of building sports cars, Toyoda initiated the development of the Lexus LFA, choosing the Nürburgring course as the car’s main development site.

Launched in 2010, the LFA was TMC’s first authentic sports car developed in-house in approximately 20 years. It was the result of a project that faced enormous difficulties, including a lack of wholehearted support within the company for car-making that was deemed by some to be unprofitable, as evidenced by the fact that development was permitted to proceed under the condition that only 500 units would be sold.

Just before the LFA’s release, the unthinkable happened: Naruse passed away in an accident near the Nürburgring. The calamity occurred not long after LFA development had concluded and Naruse, as master driver, had given his approval by saying, “Let’s go with this.” For Toyoda, suddenly being without his driving mentor and TMC’s master driver came with an immense sense of loss.

However, Toyoda, remaining steadfast in his conviction that cars and talent are honed on the front lines of motorsports, continued to pursue sports car development. Then came the revival of the 86 in 2012 and the GR Supra in 2019. However, the development of these models relied on Subaru and BMW, respectively, meaning that TMC was not able to achieve the complete in-house creation of a sports car.

The launch of TOYOTA GAZOO Racing

In April 2015, TMC decided to consolidate its in-house motorsports activities, including those under the banners of “TOYOTA Racing”, “LEXUS Racing”, and “GAZOO Racing”, under the unified “GAZOO” name, upon which it adopted the logo “TOYOTA GAZOO Racing”. It was a development that marked the moment when activities that could not use “TOYOTA” back in 2007 could finally bear the company’s name. However, even though those activities had officially come under the umbrella of a large corporation, the original sense of humiliation that had driven Toyoda and Naruse began to fade.

The never-ending pursuit of making ever-better cars

Toyoda, then as president, decided that TMC would return to the FIA World Rally Championship (WRC) to further evolve its activities to make ever-better cars. Returning to the WRC, in which competing vehicles are based on production vehicles, marked a major turning point in TMC’s motorsports activities.

Until then, TMC had developed its motorsports vehicles based on already completed production vehicles. However, after returning to the WRC, it began a new approach to car-making that reversed the conventional order by first creating a car capable of winning in the WRC and then turning that car into a production vehicle. This led to the launch in 2020 of the GR Yaris, a Toyota in-house-developed sports car, under the philosophy of making ever-better motorsports-bred cars.

The GR Yaris, which was unveiled at the Tokyo Auto Salon in January of that year and recorded its maiden victory in a Super Taikyu Series 24-hour race that September, began to be seen in action in motorsports events around the around, eventually leading to the development and launch of the GR Corolla. It was exactly this achievement that revived TMC’s in-house production of sports cars capable of winning in motorsports.

In 2025, Toyota returned to the Nürburgring 24 Hours race for the first time in six years, fielding a GR Yaris. While behind the wheel, Toyoda, who is TMC’s current master driver, says that he conversed with Naruse. Only TMC’s two master drivers know what they talked about.

For Toyoda, the next challenge was to conduct a true Shikinen Sengu in the form of TMC creating the ultimate in sports cars. As such, the GR GT, GR GT3, and LFA Concept premiered in 2025.

TGR’s journey of the motorsports-bred making of ever-better cars and the fostering of talent is without end. It will soon be 20 years since Team GAZOO came to be in 2007.

“No way that you guys at Toyota could build a car like this!” The humiliation felt by Hiromu Naruse and Akio Toyoda was the starting point of it all.

TGR would like to extend its sincere gratitude to everyone in the world of motorsports, its partners, and its fans for their unwavering commitment.

Together with all stakeholders, TGR―under the name “GAZOO Racing”―intends to continue making ever-better motorsports-bred cars and fostering the talents of drivers, engineers, and mechanics.

TGR looks forward to everyone’s continued support.



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Save the Date: Livestream of Press Conference at Tokyo Auto Salon 2026 | Corporate | Global Newsroom

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Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our Guiding Principles in pursuit of a safer, greener and more inclusive society. Today, as we transform into a mobility company developing connected, automated, shared and electrified technologies, we also remain true to our Guiding Principles and many of the United Nations’ Sustainable Development Goals to help realize an ever-better world, where everyone is free to move.

SDGs Initiatives

https://global.toyota/en/sustainability/sdgs/



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Abel switches from IndyCar to IMSA for LMP2 endurance ride with Era

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The next chapter in Jacob Abel’s driving career will take place in IMSA, where the former Dale Coyne Racing IndyCar Series driver will contest the five endurance races with Era Motorsport in the LMP2 class.

The 24-year-old from Kentucky spent nine years in open-wheel racing as he rose up the USF Championships ladder and reached Indy NXT, where he placed second in the 2024 championship behind Louis Foster.

Following an unrewarding rookie IndyCar season, Abel embarked upon an Asian Le Mans Series campaign in LMP2 with Vector Sport RLR, and was in contention for a GTD PRO seat within the WeatherTech SportsCar Championship before ultimately deciding to join Era for Daytona, Sebring, Watkins Glen, Road America, and Road Atlanta.

Abel will share the No. 18 Era LMP2 with full-timers Ferdinand Habsburg and Naveen Rao, as well as Logan Sargeant as the fourth driver for this month’s Rolex 24 At Daytona.

“This is something I’m really excited about,” Abel told RACER. “We worked hard to continue in IndyCar, but that didn’t work out for this season. We already have the Asian Le Mans program going and that made making my first real move into IMSA in LMP2 an easy decision with Era.”

The Bulter University graduate will make his debut with the team next week at the Roar Before The 24 test at Daytona held the weekend prior to the Rolex 24.



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Carson Hocevar gets three year sponsorship extension from Zeigler Motorsports | WKZO | Everything Kalamazoo

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KALAMAZOO, MI (WKZO AM/FM) – NASCAR Cup Series driver Carson Hocevar is getting a three-year extension with Zeigler Motorsports for sponsorship of his number 77 race car.

The 22-year-old Portage native met with fans yesterday at Zeigler Auto Group.

Hocevar was the 2024 NASCAR Cup Series Rookie of the Year and will have the Zeigler name on his car for 11 races in 2026, including the June 7th race at Michigan International Speedway.

He finished 23rd in 2025, with nine top ten finishes, two top five finishes, and one pole position.



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