NIL
USC student
USC’s student-athletes got a chance to test the NIL waters. Trojan athletes gathered at Galen Center on Monday for an opportunity to learn more about Name, Image and Likeness (NIL) and how they can capitalize on their brands at the 2025 USC NIL Brand Summit. USC’s NIL General Manager Lyndsey Lopes opened the event with […]


USC’s student-athletes got a chance to test the NIL waters.
Trojan athletes gathered at Galen Center on Monday for an opportunity to learn more about Name, Image and Likeness (NIL) and how they can capitalize on their brands at the 2025 USC NIL Brand Summit.
USC’s NIL General Manager Lyndsey Lopes opened the event with a brief session for student-athletes. She shared tips about defining core values, identifying an audience and aligning unique values with brands of interest.
Students then had the opportunity to put what they learned into action by introducing themselves to brand representatives from companies like Lululemon, Chick-fil-A, Red Bull and Yeti.
“The goal was really to focus on athlete and brand interaction,” Lopes said. “We really wanted to make sure that this was an opportunity to practice… those pitches and… network directly with the brand.”
One brand that many student athletes seemed drawn to throughout the evening was Power Relief Pain Cream, a patented formula that takes a “natural back door approach to pain”, according to a brochure available on the table for the company. The all-natural, science-based and patented product can be used for pain relief and performance recovery. In addition, because it blocks inflammatory enzymes and nerve signaling for pain, athletes can also use it before practicing or competing.
“We want to meet athletes who are into all natural pain relief and health and wellness and healthy living,” CEO Felice Soule said. “And those are the kind of athletes we want to work with.”
The student-athletes recognized the value in building confidence and learning how to best represent themselves to potential partners.
“I think it’s really cool to have all of these diverse brands come and set up to help every USC athlete and their future,” men’s water polo goalie Charlie Mills said. “I’m excited for the opportunity NIL has brought to USC… and how USC is embracing NIL and providing all of these opportunities for its athletes.”
NIL was established in 2021 and is an ever-changing influence in the world of college sports. The NCAA is currently in the process of settling a case that would financially reimburse former Division I athletes for lost NIL opportunities, establish a revenue-sharing model for all Power Five schools, increase scholarship spots and implement roster cuts.
Safe to say, there’s a lot to keep up with.
“I think what [USC has] always leaned on was developing the student-athlete to make sure that they’re supported throughout the process,” Lopes said. “While this is an extremely exciting opportunity, it can also be overwhelming to balance all these things, but the opportunities are endless.”
While USC has embraced the NIL space by hosting educational events like Monday’s summit, some athletes believe there is still more work to be done to provide equal opportunities between sports.
“I’m on the women’s water polo team,” junior women’s water polo goalie Jada Ward said. “We don’t really have many NIL opportunities, so I think it was important for me and my teammates to come out and meet all the brands.”
Many people are familiar with the multi-million dollar brand deals that sweep media headlines, but Lopes emphasized the importance of partnership authenticity that might not come from a large social media presence or celebrity status.
“What we try to teach at USC is that everyone has a story, everyone has a unique alignment to a brand,” Lopes said. “You never know what a brand is looking for… they’re not necessarily looking at the [social media] following; they could be maybe looking at the type of athlete, the testimony and the storytelling.”
USC Senior Associate Athletic Director for Strategic Communications & Brand Advancement Cody Worsham spoke about the unique advantages that USC athletes have when going to negotiate NIL deals for themselves.
“The advantage that they have is they get to partner with the USC brand, which is timeless, which is traditional, which is global,” Worsham said. “And then they get to come meet these other brands and do NIL deals with them. So it’s really a trifecta and it’s a perfect relationship between all three brands. So it’s exciting to see that.”
Because of the opportunities USC athletes have, many are looking to see how they can utilize their personal brand and partner with companies in collaborative ways.
“We see what they have and then see what I have, and my personality, my platform, and just see how we can combine and how we could grow both of our brands together,” freshman women’s basketball forward Vivian Iwuchukwu said.
Beach volleyball freshman Kennedy Coakley echoed Iwuchukwu’s thoughts about what she hopes to find in an NIL partnership.
“What I’m looking for in an NIL partner is a brand who really embodies how I play on the court, my character, my values, my morals, just a brand that’s all around good,” Coakley said. “Someone that I can really connect to, but can also respect who I am and how I play my sport.”
Coakley is represented by KVA Sports and hopes to take advantage of her agency to grow the connections that she made during the summit.
The USC men’s volleyball team signed a team deal with TravisMathew at the end of January, becoming the first ever college sports team to ink a partnership with the apparel company. As a result, the team received a line of apparel ahead of their trip to Ohio State. Redshirt sophomore outside hitter Riley Haine had a connection with TravisMathew that helped make the deal possible.
“That was really cool,” Haine said. “My friend there, Evan [Ponce] is the guy who does NIL stuff, and it was cool to just get him in contact with our team and our coaches, and he made the whole thing happen. It was super cool to bring all the gear to the guys: new backpack, new shirts, new polos. Their stuff is great too, so it was awesome.”
Women’s water polo redshirt sophomore Caitlin Cohen is the founder and owner of Pomp Clothes, a clothing line described as “Fashion for Fans”. The USC attacker hopes to see how she can use Pomp to strategically partner with brands.
“I’d definitely love to work with different brands and different people,” Cohen said. “I’m definitely just learning, and I have an entrepreneurship minor, which has taught me to tell my story and the meaning behind Pomp. So I guess moving forward, collaborating with people would be super awesome for me to learn and grow.”
With all of the exciting opportunities for student-athletes, USC hopes to see many of them realize their potential off and on the field or court.
NIL
Nick Saban reportedly presses Trump to change NIL payment rules for college athletes
Former college football coach Nick Saban’s reported attempt to urge President Donald Trump to wield his influence over the payment of college athletes, which was first detailed by The Wall Street Journal, is rubbing some people the wrong way. It’s hard to fault them. Saban, who has denied that name, image and likeness rules allowing […]

Former college football coach Nick Saban’s reported attempt to urge President Donald Trump to wield his influence over the payment of college athletes, which was first detailed by The Wall Street Journal, is rubbing some people the wrong way.
It’s hard to fault them.
Saban, who has denied that name, image and likeness rules allowing student-athletes to get paid, or NIL, led him to retire from coaching last year, has been working with Republicans in Congress to clamp down on those rules ever since he left his post at the University of Alabama.
Last year, I wrote about Saban testifying at a Senate hearing on NIL rules as a guest of Sen. Ted Cruz, R-Texas, and arguing that players show “less resiliency to overcome adversity” due to the current setup. He said two NFL coaches had told him that players have become too entitled and that his wife had said the only thing players care about these days is how much they’re getting paid. These were rich comments coming from Saban, who retired as the highest-paid coach in college football.
College football analyst Spencer Hall basically summarized my concerns in a recent sit-down with sports commentator Bomani Jones, in which Hall questioned Trump’s capability to navigate this complex issue — despite the two of them acknowledging that the current NIL setup probably is in need of some alterations.
NIL
$2.8 billion House v. NCAA settlement hangs in balance as attorneys file brief to address roster-limit concern
The marathon legal battle regarding player compensation and the makeup of college athletics in a landmark, multibillion-dollar antitrust case may have finally hit the homestretch Wednesday night. Attorneys involved in a $2.8 billion settlement filed a brief tweaking the aspect of roster limits in the House v. NCAA settlement, which they hope will convince a […]

The marathon legal battle regarding player compensation and the makeup of college athletics in a landmark, multibillion-dollar antitrust case may have finally hit the homestretch Wednesday night.
Attorneys involved in a $2.8 billion settlement filed a brief tweaking the aspect of roster limits in the House v. NCAA settlement, which they hope will convince a federal judge to grant final approval. The judge twice voiced concerns over proposed roster limits, a small but significant aspect of the deal that will enable schools to pay athletes a portion of their media revenues, capped at $20.5 million, starting July 1.
Schools will be allowed — but not required — to reinstate players who were cut from rosters during the 2024-25 academic year without those players counting against new roster limits set to be implemented July 1. Purged players exempt from roster limits can also transfer to new schools.
The key language in the brief, however, is that roster-limit exceptions are to be made at a school’s discretion. It remains to be seen if the brief will satisfy Judge Claudia Wilken of the Northern District of California, who specifically asked attorneys to “grandfather” all players into the deal, after twice delaying a decision on whether to approve the settlement in April.
“In other words, there are no guarantees that designated student-athletes will get or maintain roster spots,” the NCAA and power conference’s counsel wrote in a supplemental brief Wednesday. “But that does not adversely affect any injunctive relief class member.”
High school seniors who were promised scholarships that were later rescinded because of the proposed roster limits will also be exempt.
Now, college athletics waits – again – for a decision from federal court. Wilken gave preliminary approval in October, speaking in favor of most aspects of the deal. However, she has twice delayed final approval because of language tied to roster limits, which could lead to an estimated 5,000 players being cut from sports across the NCAA.
Several objectors testified April 7 against replacing scholarship limits with roster limits at a settlement hearing in the District Court of Northern California. In a brief filed April 23, Wilken ordered attorneys to develop a plan to “grandfather” current players into the agreement, allowing schools to temporarily exceed new limits as part of a phase-in solution for rosters. A two-week negotiation ensued.
If Wilken is not satisfied with the parties’ resolution and declines final approval, the case may advance to trial, a daunting prospect for the NCAA, which has been bludgeoned legally over student-athlete compensation and lambasted by the Supreme Court over the last five years. If the NCAA and power conferences lose in trial, the parties could be liable for $20 billion in damages.
If the settlement is not approved, schools may soon turn to their state governments to help legalize direct pay to players, who have planned to be paid a share of the $20.5 million pool next fall.
Wilken’s request on April 23 to renegotiate aspects of roster limits sent shockwaves across the country, complicating matters for many schools that had already begun cutting players from rosters. Under the preliminary settlement released in October, football rosters were set to shrink to 105 players, meaning as many as 30-plus players would be cut at each school. Even before the judge’s final approval, schools began to cut players in the spring in preparation for the settlement’s implementation on July 1.
Putting the toothpaste back in the tube could prove difficult for athletic departments. Some purged players landed at new schools, but many remain without a home, hoping to land again at their former schools. Most schools might be unwilling to re-sign players and spend extra scholarship money – as well as room and board, meals and health care – that balloon already-tight budgets.
In a brief filed April 23, Wilken was unmoved by the schools’ plight, writing that “any disruption that may occur is a problem of Defendants’ and NCAA members schools’ own making.”
The settlement’s touchstones remain uncchanged. Starting July 1, NCAA schools can share as much as $20.5 million in revenue with their athletes, and former athletes who played between 2016 and 2024 will be paid $2.8 billion in back payments if the settlement is approved.
Each school’s revenue-sharing cap will increase 4% each year during the 10-year agreement.
What is House v. NCAA?
The class-action antitrust lawsuit was filed in 2020 by Arizona State swimmer Grant House and women’s college basketball player Sedona Prince seeking an injunction against the NCAA and the Power Five conferences. It sought to lift restrictions on revenue sharing of media rights revenues.
Powerful antitrust attorneys Steve Berman and Jeffrey Kessler represented the plaintiffs.
If approved by the judge, the settlement would resolve three antitrust lawsuits: Carter v. NCAA, House v. NCAA and Hubbard v. NCAA.
What’s next?
A decision: Judge Claudia WIlken will study the brief and decide whether to grant final approval to the House v. NCAA settlement, which was first introduced in October and has included months of negotiations.
Revenue-sharing formula: Many schools are preparing to mirror the back-payment formula in their revenue-sharing model for the future. That means roughly 75% of future revenue will be shared with football players, 15% to men’s basketball, 5% to women’s basketball and 5% to all remaining sports. Those numbers will differ from school to school, but most power programs have shared similar models with administrators.
CBS Sports has learned one school is preparing to share more than 85% of the $20.5 million pool with football players – a reflection of the percentage of annual revenue the sport generates for its athletics department.
More lawsuits: Concerns over Title IX and antitrust issues will continue after the settlement is approved. However, instead of the NCAA being the target, individual schools may soon become the focus of litigation. Each school will split the revenue pie based on its own formulas, meaning a women’s basketball player may sue a school if they believe they are not receiving their fair share of cash. The same can be said for a football player if their revenue share is lower than that of a rival player at another school.
The White House is set to weigh in: The NCAA has long lobbied Congress to pass legislation protecting the organization and its members from antitrust litigation. Now the White House has zeroed in on college athletics.
President Donald Trump is creating a presidential commission on college athletics to find solutions for “issues ailing the ecosystem,” according to Yahoo! Sports. Trump was considering an executive order to regulate NIL after meeting with former Alabama coach Nick Saban, according to the Wall Street Journal. Sen. Tommy Tuberville, the former Auburn coach, also met with Trump last week to discuss college athletics. Steve Berman, a lead attorney for the plaintiffs in the House case, criticized the president’s potential actions, saying that an executive order would lead to more lawsuits.
Sen. Ted Cruz is reportedly drafting a bill that could offer the NCAA limited antitrust protection. It’s not clear how Trump’s plans may affect Cruz’s draft.
New enforcement model: The power conferences are expected to launch soon the College Sports Commission, an enforcement arm to police the settlement among its schools. The new organization effectively replaces the NCAA regarding NIL enforcement, and will monitor NIL deals between players and third parties, and oversee revenue-sharing practices at schools. This new organization will also penalize schools and individuals who break rules.
Who is footing the bill? The NCAA is responsible for 40% of the $2.8 billion settlement, and the remaining 60% will come from reducing its revenue distributions to the 32 Division I conferences over the next 10 years ($1.6 billion). The NCAA is utilizing a formula based on revenue distribution presented to each league over a nine-year period starting in 2016, which leans heavily on basketball units tied to NCAA Tournament participation, according to Yahoo Sports. The Power Five conferences – ACC, Big Ten, Big 12, Pac-12 and SEC – will pay 24% of the overall damages, followed by the Group of Five at 10%.The FCS is on the hook for 14% and non-football conferences in Division I will pay 12% of the overall agreement, according to documents reviewed by CBS Sports.
House v. NCAA settlement terms
- $20.5 million salary cap for revenue-sharing at each Division I school (starting July 1)
- $2.77 billion in back payments to as many as 390,000 athletes who played an NCAA sport between 2016 and 2024.
- Outside NIL deals of more than $600 must be vetted by a third-party clearinghouse
- NIL deals must meet “fair market value.” How that fair-market value is determined is the subject of intense debate.
- Unlimited scholarships with new roster size limits
- At least 88,104 of approximately 390,000 athletes have filed back-pay claims, plaintiff attorney Steve Berman said in April. That number was expected to reach 118,879 at the end of April.
- 343 athletes opted out of the settlement
NIL
No. 1 College Basketball Recruit AJ Dybantsa Announces New NIL Deal
AJ Dybantsa passed up offers from several major blueblood programs to join BYU under new head coach Kevin Young. Now, the top college basketball recruit in the nation is getting comfortable in Provo as he prepares for his first season with the Cougars this fall. When he’s not on the court, Dybantsa has been making […]

AJ Dybantsa passed up offers from several major blueblood programs to join BYU under new head coach Kevin Young.
Now, the top college basketball recruit in the nation is getting comfortable in Provo as he prepares for his first season with the Cougars this fall.
When he’s not on the court, Dybantsa has been making appearances and connecting with fans. He’s expected to become one of the top NIL earners in college sports.
Recently, he showed up working at a local McDonald’s, greeting customers in the drive-thru and handing out orders. He shared the moment on social media with the caption:
“AJ x McDonald’s new side quest unlocked”
NIL
President Trump to create commission on college athletics, per report
President Donald Trump is expected to create a presidential commission on college athletics to examine the industry as it sits between the crossroads of quasi-amateurism and full-blown professionalism, according to a report Wednesday from Yahoo‘s Ross Dellenger. Details are light for now. It’s expected to include “college sports stakeholders,” prominent business-people with “deep connections to […]

President Donald Trump is expected to create a presidential commission on college athletics to examine the industry as it sits between the crossroads of quasi-amateurism and full-blown professionalism, according to a report Wednesday from Yahoo‘s Ross Dellenger.
Details are light for now. It’s expected to include “college sports stakeholders,” prominent business-people with “deep connections to college football,” and possibly a former coach and administrator. It would be a surprise if Nick Saban was not involved, given his relationship to the president. After Saban and President Trump spent time together over the weekend at the University of Alabama’s commencement ceremonies, reporting emerged that Trump was considering an executive order aimed at reforming NIL.
The commission is expected to deeply examine the unwieldy landscape of college sports, including the frequency of player movement in the transfer portal, the unregulated booster compensation paid to athletes, the debate of college athlete employment, the application of Title IX to school revenue-share payments and, even, conference membership makeup and conference television contracts, those with knowledge of the commission told Yahoo Sports.
College sports leaders have long sought a bill that would grant the industry anti-trust exemption enjoyed by professional leagues, federal guarantee that athletes are not deemed employees of the universities they play for, and an overarching federal law that would supersede the various state NIL laws that have sprouted across the map.
It remains to be seen if an executive order granting any or all of those protections would survive a federal lawsuit. College sports finds itself in an era of unlimited player movement and unregulated compensation following decades of inaction and years of defeats in courthouses and state capitol buildings ever since the O’Bannon v NCAA ruling in 2015.
In the meantime, interest in putting so-called guardrails around NIL has extended from Capitol Hill to the West Wing.
NIL
Alston’s time has arrived – AuburnSports: Auburn Tigers Football & Basketball Recruiting
AUBURN | Damari Alston has certainly paid his dues. As a freshman, he was one of the backups to All-SEC running back Tank Bigsby. The last two seasons, Alston served as the primary backup to Jarquez Hunter. But with Bigsby going into his third season with the Jacksonville Jaguars and Hunter recently selected by the […]

AUBURN | Damari Alston has certainly paid his dues.
As a freshman, he was one of the backups to All-SEC running back Tank Bigsby. The last two seasons, Alston served as the primary backup to Jarquez Hunter.
But with Bigsby going into his third season with the Jacksonville Jaguars and Hunter recently selected by the L.A. Rams in the fourth round of the 2025 NFL Draft, it’s finally Alston’s time to step into the spotlight.
“Man, I’m looking forward to it. I’ve been working my tail off for this moment. I feel like God kept me here for a reason,” said Alston, who primarily worked with the first-team offense this spring. “It’s just time to make history. It’s time to get Auburn back to where it’s supposed to be.
“I feel like we’ve got the pieces and I’m going to hold up to the standard that I know for Auburn football and Auburn running backs. I’m just going to go out there and play my best football and have fun and be great, and we’ll see what the results are.”
In three seasons, Alston has totaled 681 yards and five touchdowns on 130 carries. He’s played in 34 games with two starts.
In today’s college football world of NIL and the transfer portal, a lot of players in Alston’s position might have sought an opportunity for more playing time at another school.
But the College Park, Ga., native has been steadfast in his commitment to remain at Auburn even through the coaching change from Bryan Harsin to Hugh Freeze at the end of 2022.
“It was really to just carry on that legacy from the great running backs we’ve had here,” said Alston. “It’s been up and down with me but I know that God wants me here. I’ve talked to him a lot throughout these past three years and I know that this last year is going to make a lot of sense as to why I stayed.”
As the Tigers approached the end of spring drills last month, Freeze was asked about his team’s leadership. The first two players he named as leaders on the offensive side of the ball were Alston and senior offensive guard Jeremiah Wright.
“DA, he’s a very vocal guy, kind of bringing the offense up together and trying to get on each other and push each other, motivate each other,” said Wright. “Like when things are not going our way, to keep pushing each other, motivate each other. And that’s what we’re doing.
“We’re building off of that, and I’m happy me and DA, our bond got kind of stronger, and we just keep going from there.”
Auburn opens the season Aug. 29 at Baylor.
NIL
SBJ Marketing
Some logical questions to ask after the arena that houses the Flyers and 76ers got yet another name: Xfinity Mobile Arena: Comcast owns the arena and the Xfinity brand. Is there any real money actually changing hands here? Are there banking sponsorship opportunities with Wells Fargo out? Will existing mobile sponsors, like Verizon Wireless, pull […]

- Comcast owns the arena and the Xfinity brand. Is there any real money actually changing hands here?
- Are there banking sponsorship opportunities with Wells Fargo out? Will existing mobile sponsors, like Verizon Wireless, pull out?
- Is there a “bridge” clause in this deal to put the Xfinity Mobile brand on the forthcoming Philadelphia arena?




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