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USC’s student-athletes got a chance to test the NIL waters.

Trojan athletes gathered at Galen Center on Monday for an opportunity to learn more about Name, Image and Likeness (NIL) and how they can capitalize on their brands at the 2025 USC NIL Brand Summit.

USC’s NIL General Manager Lyndsey Lopes opened the event with a brief session for student-athletes. She shared tips about defining core values, identifying an audience and aligning unique values with brands of interest.

Students then had the opportunity to put what they learned into action by introducing themselves to brand representatives from companies like Lululemon, Chick-fil-A, Red Bull and Yeti.

“The goal was really to focus on athlete and brand interaction,” Lopes said. “We really wanted to make sure that this was an opportunity to practice… those pitches and… network directly with the brand.”

One brand that many student athletes seemed drawn to throughout the evening was Power Relief Pain Cream, a patented formula that takes a “natural back door approach to pain”, according to a brochure available on the table for the company. The all-natural, science-based and patented product can be used for pain relief and performance recovery. In addition, because it blocks inflammatory enzymes and nerve signaling for pain, athletes can also use it before practicing or competing.

“We want to meet athletes who are into all natural pain relief and health and wellness and healthy living,” CEO Felice Soule said. “And those are the kind of athletes we want to work with.”

The student-athletes recognized the value in building confidence and learning how to best represent themselves to potential partners.

“I think it’s really cool to have all of these diverse brands come and set up to help every USC athlete and their future,” men’s water polo goalie Charlie Mills said. “I’m excited for the opportunity NIL has brought to USC… and how USC is embracing NIL and providing all of these opportunities for its athletes.”

NIL was established in 2021 and is an ever-changing influence in the world of college sports. The NCAA is currently in the process of settling a case that would financially reimburse former Division I athletes for lost NIL opportunities, establish a revenue-sharing model for all Power Five schools, increase scholarship spots and implement roster cuts.

Safe to say, there’s a lot to keep up with.

“I think what [USC has] always leaned on was developing the student-athlete to make sure that they’re supported throughout the process,” Lopes said. “While this is an extremely exciting opportunity, it can also be overwhelming to balance all these things, but the opportunities are endless.”

While USC has embraced the NIL space by hosting educational events like Monday’s summit, some athletes believe there is still more work to be done to provide equal opportunities between sports.

“I’m on the women’s water polo team,” junior women’s water polo goalie Jada Ward said. “We don’t really have many NIL opportunities, so I think it was important for me and my teammates to come out and meet all the brands.”

Many people are familiar with the multi-million dollar brand deals that sweep media headlines, but Lopes emphasized the importance of partnership authenticity that might not come from a large social media presence or celebrity status.

“What we try to teach at USC is that everyone has a story, everyone has a unique alignment to a brand,” Lopes said. “You never know what a brand is looking for… they’re not necessarily looking at the [social media] following; they could be maybe looking at the type of athlete, the testimony and the storytelling.”

USC ​​Senior Associate Athletic Director for Strategic Communications & Brand Advancement Cody Worsham spoke about the unique advantages that USC athletes have when going to negotiate NIL deals for themselves.

“The advantage that they have is they get to partner with the USC brand, which is timeless, which is traditional, which is global,” Worsham said. “And then they get to come meet these other brands and do NIL deals with them. So it’s really a trifecta and it’s a perfect relationship between all three brands. So it’s exciting to see that.”

Because of the opportunities USC athletes have, many are looking to see how they can utilize their personal brand and partner with companies in collaborative ways.

“We see what they have and then see what I have, and my personality, my platform, and just see how we can combine and how we could grow both of our brands together,” freshman women’s basketball forward Vivian Iwuchukwu said.

Beach volleyball freshman Kennedy Coakley echoed Iwuchukwu’s thoughts about what she hopes to find in an NIL partnership.

“What I’m looking for in an NIL partner is a brand who really embodies how I play on the court, my character, my values, my morals, just a brand that’s all around good,” Coakley said. “Someone that I can really connect to, but can also respect who I am and how I play my sport.”

Coakley is represented by KVA Sports and hopes to take advantage of her agency to grow the connections that she made during the summit.

The USC men’s volleyball team signed a team deal with TravisMathew at the end of January, becoming the first ever college sports team to ink a partnership with the apparel company. As a result, the team received a line of apparel ahead of their trip to Ohio State. Redshirt sophomore outside hitter Riley Haine had a connection with TravisMathew that helped make the deal possible.

“That was really cool,” Haine said. “My friend there, Evan [Ponce] is the guy who does NIL stuff, and it was cool to just get him in contact with our team and our coaches, and he made the whole thing happen. It was super cool to bring all the gear to the guys: new backpack, new shirts, new polos. Their stuff is great too, so it was awesome.”

Women’s water polo redshirt sophomore Caitlin Cohen is the founder and owner of Pomp Clothes, a clothing line described as “Fashion for Fans”. The USC attacker hopes to see how she can use Pomp to strategically partner with brands.

“I’d definitely love to work with different brands and different people,” Cohen said. “I’m definitely just learning, and I have an entrepreneurship minor, which has taught me to tell my story and the meaning behind Pomp. So I guess moving forward, collaborating with people would be super awesome for me to learn and grow.”

With all of the exciting opportunities for student-athletes, USC hopes to see many of them realize their potential off and on the field or court.

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10 most-expensive buyouts of the 2025 college football coaching carousel

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Brother, can you spare $200 million? Apparently, ten top college football programs could (collectively) in 2025, as the sum total of the 10 highest buyouts paid in the college football coaching cycle added up to that figure. It’s worth recalling that these teams paid over $200 million to NOT be coached by ten decidedly unpopular and now former head coaches. Of course, some of these buyouts are subject to mitigation, which will reduce the ultimate amount. Others might be settled (including one listed that already was settled).

Here is a rundown of the ten highest-dollar buyouts being endured in the 2025 college football coaching roundup.

10. Brent Pry (Virginia Tech, $6 million)

Pry was ditched after an 0-3 start to the 2025 season, which left him at 16-24 in his Virginia Tech tenure. On the bright side, Pry’s $6 million buyout was relatively affordable, freeing Tech to make a splash with its next coaching hire… about whom we have more to say.

9. James Franklin (Penn State, $9 million)

One guy who comes out of the coaching shifts smelling like a rose is Franklin. Franklin was owed somewhere between $47 million and $54 million by Penn State, which would have placed him likely second on this list. He negotiated a much lower buyout figure, moved on to his next job, and freed Penn State to secure another viable head coach.

8. Sam Pittman (Arkansas, $9.8 million)

Pittman was 32-34 at Arkansas and was given the boot. He’s still very much in the realm of (relatively) affordable buyouts and hiring Memphis’ Ryan Silverfield shouldn’t break the bank for the Hogs.

7. Justin Wilcox (California, $10.9 million)

Wilcox was 48-55 at Cal and never won over eight games in a season at the school. Oregon coordinator Tosh Lupoi is the new Bears boss.

6. Mike Gundy (Oklahoma State, $15 million)

The decline of Gundy has been one of the more surprising dips in college football. He was 170-90 at Oklahoma State, finished in the top ten in 2021, and won 10 games in 2023. But he’s out and North Texas’s Eric Morris got the nod for the job.

5. Hugh Freeze (Auburn, $15.8 million)

On the other hand, Freeze’s departure was incredibly predictable. In three seasons at Auburn, he was 15-19 and failed to post a winning season. Freeze’s contract reportedly included no mitigation clause, so the Tigers are on the hook regardless of where and when Freeze finds his next coaching role.

4. Billy Napier (Florida, $21 million)

Napier seemed to have survived a rough season at Florida after a late rally last year led to an 8-5 finish. But after a brutal early 2025, he was cut loose with a career 22-23 mark. Even his hefty buyout did not stock Florida from reportedly offering Lane Kiffin $13 million per year to coach the Gators before Florida ended up going after Tulane’s Jon Sumrall as their consolation prize.

3. Jonathan Smith (Michigan State, $33.5 million)

In actual gameplay, Smith was 9-15 in two seasons. Five of the wins were vacated by the NCAA, but even giving him the full benefit of 24 games, a buyout of over $1.3 million per actual game coached is something. To say nothing of nearly $4 million per game won (or over $8 million per NCAA-credited win).

2. Mark Stoops (Kentucky, $38 million)

Formerly the longest-tenured coach in the SEC, Stoops was sent packing after two straight non-bowl seasons. His 72 wins (actually 82 before some NCAA retrospective tinkering) is a Kentucky record. His willingness to allow the University to space out the $38 million instead of paying it in full in 60 days was indicated as a positive part of Kentucky’s ability to make a quick transition to Oregon offensive coordinator Will Stein.

1. Brian Kelly (LSU, $54 million)

Unlike the stories of James Franklin and Mark Stoops, it doesn’t sound like Kelly has gone quietly into the night. After initial disagreements, Kelly filed suit to try to claim every cent of the $54 million he contends that LSU is contractually obligated to pay him. The university seemingly backed down by admitting that his firing was without cause. Kelly was 34-14 at LSU, which certainly threw caution to the wind despite the massive buyout with a huge contract for new coach Lane Kiffin.





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Texas Tech beats BYU for Big 12 title, likely CFP 1st-round bye

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ARLINGTON, Texas — Texas Tech’s all-in bet just paid off.

After an offseason of big dreams and bigger spending, the No. 4 Red Raiders secured their first Big 12 championship in program history Saturday with a 34-7 rout of No. 11 BYU.

It was another dominant display from a 12-1 squad, unlike any seen in Lubbock, one that fuels even more confidence about a deep College Football Playoff run.

After the confetti fell inside AT&T Stadium and coach Joey McGuire hoisted a trophy he had been chasing for four years, he fought back tears as he embraced billionaire board chair Cody Campbell, general manager James Blanchard, athletic director Kirby Hocutt and the many stakeholders who helped set up this program for a historic season.

Together, they ended decades of frustration for a Texas Tech football program that hadn’t won an outright conference title since 1955. When the Red Raiders built their trophy room as part of their $242 million new training facility, they reserved a space for a Big 12 trophy.

In place of hardware, a small block rested on the trophy stand with one word printed on it: “BELIEVE.”

For McGuire, the tears started in the final minutes against BYU, but he said they’ll be flowing again when he returns to Texas Tech’s football building Saturday night and walks past that block.

“That’s when it’s really going to hit me,” McGuire said. “And then, we’ll move it to another space so we can go get another trophy.”

Texas Tech assembled what can now be called one of the greatest transfer portal classes of this evolving era of NIL and transfers in college football, a group of 22 incoming transfers that yielded 11 players who started in the Big 12 title game, four first-team All-Big 12 performers and a projected first-round draft pick in pass rusher David Bailey.

Blanchard believed from the beginning that the Big 12 was not equipped to compete with what the Red Raiders had assembled. The results of that ambitious roster-building experiment: Every Texas Tech victory has been by more than 21 points.

“Mission accomplished,” Blanchard told ESPN. “It’s proof of concept. We’ve got an opportunity to go win a national championship, and I like our chances.”

Texas Tech’s more than $25 million investment for its 2025 roster, blending proven returning starters with high-profile newcomers, created boom-or-bust stakes and a seasonlong narrative — that the Red Raiders were desperately trying to buy their way to the top.

Even after defeating BYU on Saturday, Texas Tech players were asked to respond to the perception that they had built “the best team money could buy.” Linebacker Jacob Rodriguez, a returning senior and the Big 12’s Defensive Player of the Year, was happy to answer that one.

“If we are going to buy a team,” Rodriguez replied, “why not be the best?”

Campbell offered no apologies as he watched Red Raiders coaches and players celebrate Saturday.

“I’m just so proud,” Campbell told ESPN. “The credit goes to the guys who are actually in the arena. These men love each other. They played so hard, so tough. I’m just so proud of this staff, I’m so proud of the university and the alignment we have, all the support we’ve gotten from so many people. It’s been a team effort, the whole effort, the whole way.

“We all came together and had a singular mission, a singular focus, and we got it done. This is something we’ve been waiting on a long time at Texas Tech.”

They got it done with a Red Raiders defense that, as it has this season, made BYU’s offense fight for every yard.

The Cougars opened the game with a well-scripted, 14-play, 90-yard touchdown drive that took nearly seven minutes. They mustered just 110 yards on 45 plays the rest of the day and turned it over four times in the second half, including two interceptions by Tech linebacker Ben Roberts.

“I think we can play with anybody in the country,” Campbell said.

The championship victory should guarantee a top-four seed for Texas Tech and a first-round bye in the College Football Playoff. McGuire said the three-week break ahead will be much needed for his team to recover and prepare for its first playoff run.

“We’re football banged-up,” McGuire said. “If you let us get healthy, I really believe we’ve got another gear.”

Quarterback Behren Morton has been playing with a hairline fracture in his fibula that forced him to miss two games, including the Red Raiders’ lone loss to Arizona State. Morton told ESPN he’s feeling “about 70 percent” healthy and is looking forward to more recovery time.

The quarterback and his coach privately agreed in June that they would win a Big 12 championship this year. And when they did, they planned to walk off the field at AT&T Stadium together.

Before Morton grabbed the game ball, threw his arm around his coach and headed to a locker room filled with celebration and cigar smoke, the senior offered a prideful grin.

“There were a lot of people saying preseason that Texas Tech better do it,” Morton said. “Well, guess what? We did it.”



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Georgia targets $390K from Damon Wilson II in landmark NIL dispute

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The University of Georgia Athletic Association is taking legal action against one of the football team’s former star pass rushers. 

Georgia is asking for damages totaling $390,000 after defensive end Damon Wilson II elected to transfer to Missouri after the 2024 season. 

The department cited an NIL buyout clause in Wilson’s contract and requested that a judge compel the defensive end to enter arbitration to reach a settlement. The clause in Wilson’s former agreement effectively acts as a buyout fee for terminating early.

Damon Wilson II celebrates during a game

Missouri Tigers defensive end Damon Wilson II celebrates after recovering a fumble during the second half against the Alabama Crimson Tide at Faurot Field at Memorial Stadium Oct. 11, 2025, in Columbia, Mo.  (Jay Biggerstaff/Imagn Images)

Wilson was recently served a court summons, legal records show.

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After recording 3.5 sacks during his freshman and sophomore seasons at UGA, Wilson inked a new deal with Georgia’s Classic City Collective. In January, just two weeks after landing the new contract, Wilson made the switch to Missouri.

Wilson had nine sacks in his first regular season with the Tigers.

A view of Georgia Bulldogs helmets

Georgia Bulldogs helmets on the bench during the Georgia spring game at Sanford Stadium in Athens, Ga., April 12, 2025. (Dale Zanine/Imagn Images)

The formation of collectives has become more common at schools across the nation. Many collectives include liquidated damages clauses in their agreements with players to try to protect financial investments in athletes and discourage transfers.

Wilson reportedly received payouts totaling $30,000 under the terms of his latest deal with Georgia before he left Athens, Georgia. The athletic association argues Wilson owed the $390,000 sum within 30 days of his departure.

CONFERENCE CHAMPIONSHIP GAME PICKS, PREVIEW: WHAT TO EXPECT IN INDIANA-OSU, MORE

“When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same,” Georgia spokesperson Steven Drummond said in a statement to ESPN.

Wilson could not be reached directly for comment. Missouri-based attorneys Bogdan Susan and Jeff Jensen are representing Wilson. Susan argued that Wilson’s career decisions were never motivated by money.

Damon Wilson II looks on during a game

Damon Wilson II (8) of the Missouri Tigers against the Mississippi State Bulldogs at Faurot Field at Memorial Stadium in Columbia, Mo., Nov. 15, 2025. (Jeff Le/Getty Images)

“After all the facts come out, people will be shocked at how the University of Georgia treated a student-athlete,” Susan said in a statement.  “It has never been about the money for Damon. He just wants to play the game he loves and pursue his dream of playing in the NFL.”

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Georgia’s move marks one of the first times a school has publicly sought NIL damages from a former athlete over an alleged breach of contract. The dispute sets the table for potentially setting a precedent on whether liquidated damages clauses will act as an effective, defensible replacement for more traditional buyout fees.

However, it should be noted that Arkansas’ NIL collective did retain the services of an attorney to try to enforce a buyout clause in quarterback Madden Iamaleava’s deal. Iamaleava spent his freshman season with UCLA. Wide receiver Dazmin James also left Arkansas, prompting his former school to file a complaint.

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Sources: Baylor finalizing hire of Doug McNamee as new AD

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Baylor is finalizing the hire of Doug McNamee as its new athletic director, sources told ESPN’s Pete Thamel on Saturday, confirming a report.

McNamee, the president of Field and Stream, worked at Baylor from 2012 to 2018, ultimately as the Baylor senior associate AD, before departing to be the president at Magnolia, the Waco lifestyle brand run by Baylor alums Joanna and Chip Gaines. He joined Field and Stream in 2022.

McNamee replaces Mack Rhoades, who had been athletic director at Baylor since 2016 but stepped down for personal reasons.

Baylor president Linda Livingstone told ESPN recently that a new AD’s task would be to tackle the pressures of funding NIL and revenue sharing in college athletics.

“We have to really work with our donors to step up. We have to work with sponsorships, we have to work on companies that will walk beside us for NIL sponsorships,” Livingstone said. “That’s going to be a really big focus for a new athletic director. … That’s what many, many institutions are looking at right now. How do we supplement and grow financial support for athletics in a way that’s different than we’ve done it in the past that doesn’t put as much burden on our institutions?”

One of McNamee’s first jobs will be to help right the ship in football under coach Dave Aranda, whom Livingstone retained despite Baylor fans’ growing dissatisfaction.

In 2021, Baylor went 12-2 and won a Big 12 championship, but since then, the Bears have gone 22-28 over four seasons.

News of Baylor’s decision was first reported by SicEm365.



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Georgia taking Missouri DE Damon Wilson II to court in NIL contract dispute

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Updated Dec. 6, 2025, 12:47 p.m. ET



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Predicting the College Football Playoff after Texas Tech beats BYU for the Big 12 title

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Defense wins championships, they say. That was true of Texas Tech, whose dominant unit overwhelmed BYU behind two key takeaways to win the Big 12 Championship Game and book the Red Raiders a first-round bye in the College Football Playoff.

Ben Roberts intercepted Bear Bachmeier twice, and the Texas Tech offense turned both into points to finally pull away from BYU and win its first-ever conference championship.

With the win, they’ll present a decisive case to the selection committee to stay within the top-four, especially given one of either No. 1 Ohio State or No. 2 Indiana will have to lose the Big Ten championship later today.

Where do things stand in the latest bracket projection? Let’s project what 12 teams will make the College Football Playoff, as of Texas Tech’s big win on Saturday.

Predicting the College Football Playoff bracket

Predicting the College Football Playoff bracket after Texas Tech wins Big 12 championship

Brett Davis-Imagn Images

Subject to change pending other Championship Week results

1. Ohio State. We project the Buckeyes will stay perfect by narrowly defeating Indiana to win the Big Ten championship and secure the top overall seed in the playoff.

2. Georgia. Our current expectation is that the Bulldogs will avenge their regular season loss to Alabama and win their second-straight SEC championship.

3. Texas Tech. One of college football’s best defenses left no doubt as to its reputation after swarming BYU to win the Big 12 championship, securing a first-round bye.

4. Indiana. Although we think the Hoosiers will lose the Big Ten title game, it won’t be by much, and they have the overall resume to stay within the top four.

5. Oregon. The one-loss Ducks will stay in the top-five, parked behind the Indiana squad that gave them that defeat earlier this season.

6. Ole Miss. The committee signaled that Lane Kiffin’s exit hasn’t affected the Rebels so far, so it’s likely they’ll stay at 6 when the final bracket is unveiled.

7. Texas A&M. That loss to Texas in the finale deprived the Aggies of a shot at the SEC championship, but the rest of their combined achievements should ensure they won’t have fallen far enough to not host a game in the first round.

8. Oklahoma. One of the nation’s toughest defenses put the Sooners back in playoff contention with a late-season push, but we’ll see how well John Mateer and this offense is able to navigate once the postseason starts.

9. Notre Dame. We expect Alabama loses the SEC championship, allowing the Irish room to move up by one spot.

10. Alabama. Here is where we could see some controversy. There’s a chance the committee keeps the Tide in the bracket if they lose close against Georgia, especially after the selectors jumped Bama over the Irish in the last poll, signaling real confidence in them, win or lose.

But watch for Miami, which will move up in the rankings after BYU’s loss, and there’s a very good case that the Hurricanes deserve it more. Miami would have one fewer loss than Alabama, and that head-to-head win over Notre Dame, too. What do we think? If Georgia beats Alabama, Miami deserves it. The committee may think otherwise, using whatever argument they pick that day.

11. Virginia. James Madison fans are rooting against the Hoos in the ACC championship, because if Virginia loses to Duke, that could pave the way for the selectors to add a second Group of Five team, with JMU ready to take advantage. We still think Virginia beats Duke, though.

12. Tulane. A dominant defensive performance allowed the Green Wave to take out North Texas and win the American championship, and likely entrench their position as the highest-ranked Group of Five team.

What the College Football Playoff bracket would look like

12 Tulane at 5 Oregon
Winner plays 4 Indiana

11 Virginia at 6 Ole Miss
Winner plays 3 Texas Tech

10 Alabama at 7 Texas A&M
Winner plays 2 Georgia

9 Notre Dame at 8 Oklahoma
Winner plays 1 Ohio State

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