NIL
USC Transfer Fires Up NIL Market with Impressive Deal Ahead of Debut
USC Transfer Fires Up NIL Market with Impressive Deal Ahead of Debut originally appeared on Athlon Sports. When a running back racks up 1,614 rushing yards and 20 touchdowns in a single season, brands take notice. When that same back lands at USC, one of college football’s marquee programs, you’ve got the perfect storm for […]

USC Transfer Fires Up NIL Market with Impressive Deal Ahead of Debut originally appeared on Athlon Sports.
When a running back racks up 1,614 rushing yards and 20 touchdowns in a single season, brands take notice. When that same back lands at USC, one of college football’s marquee programs, you’ve got the perfect storm for a headline-making NIL deal.
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Waymond Jordan, the No. 1 junior college running back transfer and NJCAA Offensive Player of the Year, announced via social media that he’s signed a Name, Image, and Likeness (NIL) agreement with C4 Energy. It’s a power move both on and off the field for the explosive newcomer, who’s aiming to carve out a role in USC’s deep backfield this fall.
Jordan joins a star-studded NIL lineup under the C4 Energy banner, which includes former Texas quarterback Quinn Ewers and Georgia wide receiver Zachariah Branch. The deal signals more than just endorsement value, it’s validation of Jordan’s rising profile in the college football landscape.
“Waymond’s really compact, really kind of moves effortlessly and obviously a ton of production at [Hutchinson Community College],” said USC head coach Lincoln Riley during spring practices. “He brings a real explosive aspect to the room.”
And he’s not just showing up, he’s standing out. After transferring to USC in January, Jordan turned heads in spring camp and is battling for touches with fellow transfer Eli Sanders and returning talent Bryan Jackson. With former lead rusher Woody Marks headed to the NFL, the opportunity is there, and Jordan is clearly seizing it.
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Represented by veteran NIL agent Darren Wilson, Jordan is strategically building both his brand and future. For C4 Energy, betting on Jordan is a calculated move: He’s not only a proven performer but a potential breakout star in the nation’s second-largest media market.
With USC kicking off its season on August 30 at the Los Angeles Memorial Coliseum against Missouri State, all eyes will be on the Trojans’ new-look offense—and Jordan’s legs might just be the motor behind it.
Related: Former Kentucky Great Has Words About NIL: “I’m Glad I Didn’t Play in That Era”
Related: USC Lands 5-Star TE in Record NIL Deal for 2026
This story was originally reported by Athlon Sports on Jun 5, 2025, where it first appeared.