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Utah vs. BYU in the rev-share era: How a shifting NIL marketplace could impact the rivalry

SALT LAKE CITY — Chris Hill was poolside Wednesday afternoon when he answered the phone, relaxing after a round of golf. The former Utah athletic director’s playing partner? His longtime counterpart in Provo, ex-Brigham Young AD Tom Holmoe. “When Tom announced his retirement, I told him we’d play a round to celebrate,” Hill explained. (Holmoe […]

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SALT LAKE CITY — Chris Hill was poolside Wednesday afternoon when he answered the phone, relaxing after a round of golf. The former Utah athletic director’s playing partner? His longtime counterpart in Provo, ex-Brigham Young AD Tom Holmoe.

“When Tom announced his retirement, I told him we’d play a round to celebrate,” Hill explained. (Holmoe stepped down this spring after two decades in charge of BYU athletics.)

“Tom and I always got along. People don’t understand that because of the whole Utah-BYU thing. But the schools had a lot in common, and they still do. They’ll vote the same way on a lot of Big 12 stuff.

“But there are some differences, obviously.”

Hill and Holmoe spent most of their round — call it the Holy Fore! — chatting about their families, but they talked shop, as well.

There was no shortage of topics, what with the chaotic state of college sports, life in the Big 12, the landmark House vs. NCAA lawsuit settlement and BYU’s sudden success on the field (and court).

The era of unchecked NIL has gone exceedingly well for the Cougars, who possess one of the richest donor bases in the country. They aren’t alone — not even in the Big 12. Texas Tech, with funding from oil billionaire Cody Campbell, has acquired football and basketball talent at a rate that exceeds historical norms.

“As a Utah guy, yeah, I’m concerned,” Hill said. “You look at the dollars, and it’s just the reality. Utah has great support, and Utah will be fine. But it’s no secret that BYU has more wealth.”

The Big 12 hopes to end the unchecked NIL sooner than later. Along with the ACC, Big Ten, Pac-12 and SEC — the named defendants in the House antitrust lawsuit — the conferences created the College Sports Commission to clean up a marketplace that, for four years, has been tantamount to pay-for-play.

Under the CSC structure, all deals worth at least $600 must be reported to NIL Go, a technology platform created by Deloitte that will determine whether contracts fall within a reasonable range of compensation. Rejected deals can be tweaked and resubmitted. There’s even a pathway to arbitration.

Brigham Young University Athletic Director Tom Holmoe hugs BYU President C. Shane Reese at the end of a press conference announcing Holmoe’s retirement at the end of the school year held at the BYU Broadcast Building on the university’s campus in Provo on Wednesday, Feb. 12, 2025.
Brigham Young University Athletic Director Tom Holmoe hugs BYU President C. Shane Reese at the end of a press conference announcing Holmoe’s retirement at the end of the school year held at the BYU Broadcast Building on the university’s campus in Provo on Wednesday, Feb. 12, 2025. (Photo: Isaac Hale, Deseret News)

Led by Bryan Seeley, a former chief investigator for Major League baseball, the CSC will have the authority to punish schools for playing athletes whose deals were not approved.

At least, that’s the plan.

“There will be challenges,” Big 12 commissioner Brett Yormark explained in early June, following the House settlement. “But we’re very confident.

“Our schools want rules. We’re providing rules, and we will be governed by those rules. And if you break those rules, the ramifications will be punitive.”

Not everyone is convinced the CSC will effectively rein in pay-for-play and create a market of legitimate NIL, where the dollars paid match the services performed.

“In theory, it’s fine,” Hill said. “If they can enforce it, then it’s a different ball game. But I’m skeptical. I just think they are going to get sued again and again until they can collectively bargain.”

Many share Hill’s gloomy outlook. The House settlement has not been codified by Congress. The NCAA does not have antitrust protection. Dozens of states have their own NIL laws on the books.

There is nothing and no one to stop an attorney from suing the CSC after an NIL deal is rejected. Why should a technology platform created by a company that’s paid by the conference be allowed to determine the reasonable range of compensation for services rendered?

AJ Dybantsa, the nation's No. 1 basketball recruit who has committed to BYU, holds a sign with students at halftime during an NCAA men’s basketball game against the West Virginia Mountaineers held at the Marriott Center in Provo on Saturday, March 1, 2025.
AJ Dybantsa, the nation’s No. 1 basketball recruit who has committed to BYU, holds a sign with students at halftime during an NCAA men’s basketball game against the West Virginia Mountaineers held at the Marriott Center in Provo on Saturday, March 1, 2025. (Photo: Isaac Hale, Deseret News)

The market determines the market, unless … the rules of the road have been collectively bargained.

You don’t see compensation lawsuits in the NFL or NBA, which have collective bargaining agreements between the leagues and the players’ unions.

But there are no CBAs in college sports because there are no unions in college sports. In order to form a union, the athletes must be employees, and the schools do not want athletes to be declared employees.

For many university presidents, athletic directors and conference executives, athlete employment is a non-starter.

Hill disagrees.

“Students can be employees,” he said, referring to non-athletes who work while attending college. “I don’t know what the problem is. Just call them athlete-workers. There’s no reason why they can’t be employees.

“The NCAA is going to get sued again and again until there’s a CBA. I don’t see the end of it until they are employees with a union and contracts and buyouts.”

The timing of Hill’s golf game with Holmoe wasn’t lost on the man who led Utah athletics for 31 years: It came one day after BYU’s latest recruiting success.

On Tuesday, the Cougars secured a commitment from five-star quarterback Ryder Lyons, a rising senior at Folsom High (California) who will join the team in the spring of 2027, following a one-year church mission.

Lyons, who picked BYU over Oregon, is part of a recruiting class that ranks third in the Big 12.

This, after the Cougars landed AJ Dybantsa, the No. 2 basketball recruit in the class of 2025.

And after they reached the Sweet 16 for the first time in more than a decade.

And after they won 11 football games.

In the world of unchecked NIL, talent follows the dollars. With Utah Jazz owner Ryan Smith and others lending their support, BYU has possessed the dollars needed to acquire talent at the highest level.

Hill circled back to the College Sports Commission — the great equalizer, in theory.

“If that’s the reality, then I don’t think there will be much difference between the schools,” he said. “But I think (the commission) will get sued. And I’m worried about it.”

The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.



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ESPN ranks every Big Ten Football team ahead of 2025 season

ESPN ranked every Big Ten team ahead of the 2025 college football season, using their SP+ metrics. Confused? Well, we’ll give you an explanation via ESPN. “One other reminder: SP+ is a tempo- and opponent-adjusted measure of college football efficiency,” ESPN’s Bill Connelly wrote. “It is a predictive measure of the most sustainable and predictable […]

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ESPN ranked every Big Ten team ahead of the 2025 college football season, using their SP+ metrics. Confused? Well, we’ll give you an explanation via ESPN.

“One other reminder: SP+ is a tempo- and opponent-adjusted measure of college football efficiency,” ESPN’s Bill Connelly wrote. “It is a predictive measure of the most sustainable and predictable aspects of football, not a résumé ranking, and along those lines, these projections aren’t intended to be a guess at what the AP Top 25 will look like at the end of the season. These are simply early offseason power rankings based on the information we have been able to gather.”

The preseason factors for this list include returning production, recent recruiting and recent history. So when you put that all together, you’ll see how all of these Big Ten teams stack up going into the 2025 season. Every team’s national rank is included in parentheses.

The Buckeyes are at the top of the Big Ten and also the top of the country, when it comes to ESPN’s SP+ rankings. Ohio State is the defending champ and could very well repeat.

Having to replace key positions could prevent that, but they still have stars such as Jeremiah Smith and Caleb Downs. Whomever Ryan Day picks as his starting quarterback will be the biggest move of the offseason.

Drew Allar
USA Today Sports

Penn State plans to run it back in 2025 like Ohio State just did last season. The goal? A national championship victory.

ESPN has them as the second best team in the Big Ten right now and a top three team in the country. Drew Allar, Kaytron Allen, Nick Singleton, Dani Dennis-Sutton, the stars are endless!

The Ducks won the Big Ten last season, going 13-0 and earning the No. 1 seed in the College Football Playoff. They slipped up against Ohio State in the Rose Bowl but have a chance to win it all this year too.

ESPN has them No. 7 overall, which goes to show the strength of the conference, being that Oregon is third among their foes. Dante Moore takes over at QB and it’ll be an intriguing storyline considering he took a year behind Dillon Gabriel.

Here’s where it gets interesting for the Big Ten and college football at large. Michigan is back near the top of the conference after an average season in 2024.

Sherrone Moore goes into Year 2 with a better quarterback situation and some solid pieces on both sides of the ball. The fact that ESPN’s metrics have the Wolverines in the top 10 is telling. This could be a playoff team after a year off.

Bret Bielema believes Illinois linebacker Gabe Jacas has a little bit of JJ Watt in him.
Ron Johnson-Imagn Images

Illinois will also try to make it to the College Football Playoff this season as ESPN ranked them in the top 20 nationwide. It’s good for the top five in the Big Ten.

Luke Altmyer is back at QB, giving the Fighting Illini a leg up on most teams in the conference. Bret Bielema’s crew won 10 games last season and that could be a possibility this fall.

Curt Cignetti pushed every right button in 2024 and now has a reloaded roster as he tries to lead the Hoosiers back to the CFP. Fernando Mendoza is in at QB from Cal, giving him another talented signal caller.

ESPN ranked them in the upper half of the Big Ten and a top 25 team in the country. But, it might be hard to replicate last year’s record setting season. Still, they have the talent.

The Hawkeyes being a top 30 program just feels right year to year. They’re in the top half of the Big Ten and ESPN likes how Iowa projects into 2025 and beyond.

Kirk Ferentz and crew are always going to be a tough out and that could be the case again this year. Although, we don’t think they’ll necessarily be a playoff threat. But we can’t rule it out!

8. USC (30)

USC HC Lincoln Riley
Gary A. Vasquez | Imagn Images

USC is trying to avoid another disappointing season, but facts are facts right now. Lincoln Riley’s time with the Trojans has been mediocre since his debut season.

That doesn’t mean the team doesn’t have talent, especially on offense and what Riley does with his quarterbacks. But the age old question is can the defense actually improve? They’ll need that to compete at the top of the Big Ten.

The Huskers’ expectations are certainly rising going into 2025. Second-year quarterback Dylan Raiola will be the man who drives the bus.

Matt Rhule getting Nebraska to rise in the Big Ten and nationwide would be par for the course, given his coaching history. But right now, they’ll have to prove it as ESPN has them in the middle of the conference.

The Badgers underwent a makeover with Luke Fickell at the helm. Going into 2025, Wisconsin could see some improvements, despite being No. 10 in the Big Ten.

ESPN still has them as a top 40 team in the country, which might mean postseason when it’s all said and done. Don’t be surprised if this team rises up the ranks a bit.

Jedd Fisch Washington
© Chris Pietsch/The Register-Guard / USA TODAY NETWORK via Imagn Images

The Huskies will go into Year 2 under Jedd Fisch. There were some ups and downs last season and ESPN expects them to be a middling Big Ten team this year.

As far as the national ranking? Well, top 40 isn’t too shabby. There are a lot of transfers on defense, six of which are projected starters a little less than two months away from the season. 

PJ Fleck is ready to row the boats back to the postseason in 2025 and maybe a little further. But right now, ESPN has them in the bottom half of the Big Ten right now.

Still, being a top 40 team projects out to a team that’ll make a bowl game. Transfers on the offensive line should help reshape the unit to success.

Rutgers has made a bowl game two years in a row as Greg Schiano has something cooking during his second stint at the school. The defense was a problem last season as there were numerous missed opportunities at nine, maybe even 10 wins.

Competing in the Big Ten this year will be harder with a more difficult schedule. There’s a good offense to work with as this is still a top 50 team according to ESPN, so a third straight bowl game should be a possibility.

14. UCLA (51)

Urban Meyer is doubling down on his take that Tennessee is
Randy Sartin-Imagn Images

DeShaun Foster hopes for more success in Year 2, which would include getting to a bowl game. Right now, they’re in the bottom third of the Big Ten per ESPN.

Nico Iamaleava is at QB after transferring from Tennessee. How that translates is anyone’s guess, but the Bruins certainly have a talented player at the position.

Jonathan Smith is working to rebuild Michigan State and they’ll have to climb out from the bottom of the Big Ten, per ESPN. There’s a bit of a gap between UCLA and MSU at this point too.

Aidan Chiles is an intriguing QB talent and could turn into something worthwhile throughout the course of the season. Like the Bruins, the Spartans were 5-7 last season and making a bowl game should be the goal, despite a lower ranking.

The Terrapins might be in a bit of a rebuild now as Mike Locksley turns the calendar to the 2025 season. They’re near the bottom of the Big Ten in these rankings.

ESPN also has them far lower than a few teams just above them in the conference. It could be another down year for this crew.

Northwestern head coach David Braun was promoted to full-time head coach in 2023. (Photo by David Banks-Imagn Images)
(Photo by David Banks-Imagn Images)

Northwestern had a lot of magic in 2023 under David Braun. It all came crashing back down to earth last season and ESPN probably expects another year of four or five wins, based on the metrics.

The Wildcats are second to last in the Big Ten rankings going into the season. Maybe Braun and crew have a few more surprises up their sleeves.

Purdue is undergoing a total rebuild with new head coach Barry Odom. He’s brought some of his guys over from UNLV for a fresh start as well.

The Boilermakers will have to do a lot of work to climb up the ranks of the Big Ten. ESPN’s rankings have them outside the top 100 nationwide as well.



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Livvy Dunne Turns Heads in July 4‑Inspired String Bikini

Livvy Dunne is many things. A former college gymnast. The girlfriend of a top MLB rookie. A social media influencer. A Sports Illustrated swimsuit cover model. And now she’s turning heads with her July 4-inspired Instagram post that shows her in a string bikini. Fittingly, it was red and white. Dunne shared the photos with […]

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Livvy Dunne is many things.

A former college gymnast. The girlfriend of a top MLB rookie. A social media influencer. A Sports Illustrated swimsuit cover model.

And now she’s turning heads with her July 4-inspired Instagram post that shows her in a string bikini. Fittingly, it was red and white.

Dunne shared the photos with her more than 5 million Instagram followers. The images show her sitting on a beach and wearing a straw hat. “Red, white, & freckled,” she captioned the collage.

Some of the photos showed her sitting on a red and blue towel.

Dunne posted the pictures over the July 4 weekend.

Fans seemed to enjoy the photos. “Cute,” wrote one person on her Instagram comment thread.

“Gorgeous,” wrote several others.

The photos indicate that the former LSU gymnast was in the Hamptons.

The Hamptons were hopping with events and celebrities over the holiday weekend, according to Page Six. The New York Post noted that Dunne was also in the Hamptons for the holiday last year.

Dunne is dating Pittsburgh Pirates phenom pitcher Paul Skenes, and she has attended some of his games, posting photos from the ballparks on her Instagram page as well.

She frequently posts glamour shots on Instagram, and she’s shared bikini pictures and videos before.

Dunne first turned heads as a college gymnast. “I started gymnastics when I was three years old because I wanted a sparkly pink leotard. But, little did I know what an exciting future was ahead of me,” her website bio explains.

“In fall of 2019, I signed my National Letter of Intent to attend LSU on a full athletic scholarship for gymnastics,” she wrote. “I also began competing Level 10, winning first place in the all-around at The Atlanta Centennial Classic in Georgia, Classic Rock Invitational in Arizona, and Elevate the Stage in Ohio.”

She is now retired from the sport.





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Lightning hire Jeff Tambellini as Assistant General Manager

TAMPA BAY – The Tampa Bay Lightning have hired Jeff Tambellini as the club’s Assistant General Manager, Director of Hockey Operations, Vice President and General Manager Julien BriseBois announced today. Tambellini will help lead the hockey operations staff and assist BriseBois in all aspects of player personnel decisions, analytics, player development, contract preparation and negotiation, […]

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TAMPA BAY – The Tampa Bay Lightning have hired Jeff Tambellini as the club’s Assistant General Manager, Director of Hockey Operations, Vice President and General Manager Julien BriseBois announced today. Tambellini will help lead the hockey operations staff and assist BriseBois in all aspects of player personnel decisions, analytics, player development, contract preparation and negotiation, budgeting, scheduling and salary cap tracking. He will also serve as the Assistant General Manager of the Lightning’s American Hockey League affiliate, the Syracuse Crunch, serving alongside Head Coach and General Manager Joel Bouchard.

“Jeff has strong leadership and communication skills,” said BriseBois. “He is organized and thoughtful in all he undertakes. Jeff has a rich playing experience from his time at Michigan, in the NHL, the AHL and the professional ranks in both Switzerland and Sweden. From his previous roles with the Michigan Wolverines, Trail Smoke Eaters, Seattle Kraken and during his previous tenure within the Lightning organization, Jeff has acquired valuable experience with general management of staff and budgets; recruiting and scouting of players, player development and coaching.

“In his new role, Jeff will be assisting me in all aspects of the Lightning’s hockey operations. I am excited to be bringing him back to the Lightning organization and having him join our management staff. On behalf of the Vinik Sports Group I would like to welcome Jeff, his wife Justine and their two children to Tampa Bay.”

“I couldn’t be more excited to return to the Lightning organization,” Tambellini said. “It’s where I played, got my first NHL job, and earned my first Stanley Cup ring. I’m thrilled to once again work with such a great group of hockey professionals in Tampa Bay. I want to thank Julien for the opportunity to take this next step in my career, and I can’t wait to get to Tampa and get started.

“I would also like to personally thank Ron Francis, Jason Botterill, and the entire Seattle Kraken organization for an incredible three years and for believing in me. I’m deeply grateful for the opportunity they gave me and for allowing me to pursue this exciting new role.”

The hire marks Tambellini’s third stint with the Lightning organization after he was first signed as a player for the 2015-16 season and skated in 65 games for Syracuse, accruing 29 goals and 49 points. That year, he played alongside current Tampa Bay players Anthony Cirelli, Yanni Gourde and Andrei Vasilevskiy with a staff that included current Bolts assistant coaches Rob Zettler (head coach) and Jeff Halpern (development coach) with BriseBois serving as general manager.

Tambellini returned to the Tampa Bay organization as a NCAA and pro scout for the 2020-21 and 2021-22 seasons and worked closely with several current Lightning staff members, including Director of Amateur Scouting John Rosso and Assistant General Manager, Director of Player Personnel Jamie Pushor. Tambellini was also teammates with Bouchard, who he played alongside as teammates in the New York Islanders organization, during the 2005-06 and 2006-07 seasons.

A native of Calgary, Alberta, Tambellini now rejoins the Lightning organization after spending the past three seasons as the Director of Player Development for the Seattle Kraken. During his time with Seattle, the club’s prospect pool grew from seven to 43, with Tambellini and his staff leading development efforts that resulted in eight draft picks and two undrafted skaters making their NHL debuts with the Kraken. Tambellini also played an integral role in the success of Seattle’s American Hockey League affiliate, the Coachella Valley Firebirds, with the club making back-to-back appearances in the Calder Cup Final in 2023 and 2024.

Following a 242-game NHL career as a player, Tambellini was hired as an assistant coach at the University of Michigan in 2017 and completed his degree in Sports Management while helping guide the Wolverines to the 2018 Frozen Four, marking the school’s first appearance in the tournament since the 2010-11 season.

In April of 2018, the Calgary, Alberta, native was named head coach and general manager of the British Columbia Hockey League’s Trail Smoke Eaters. In his first season with the Smoke Eaters, Tambellini led the club to the BCHL Fred Page Cup Playoffs before being eliminated in the quarterfinals. The following year, Trail recorded a 36-17-4 record and swept the Prince George Spruce Kings in the opening round of the playoffs before the season was cut short due to the COVID-19 pandemic.

During his third season with Trail, Tambellini was hired by Tampa Bay as a college free agent recruiter and worked two seasons with the organization before being tapped by Seattle to become the club’s director of player development.

As a player, Tambellini played junior hockey as a winger with the BCHL’s Chilliwack Chiefs for two seasons and was named MVP of the League in 2002 after recording 46 goals and 117 points to earn the Brett Hull Trophy as the BCHL’s top scorer. He was also named the Canadian Junior-A Player of the Year after leading the Chiefs to a Fred Page Cup as BCHL champions.

Following his success with Chilliwack, Tambellini earned a scholarship to University of Michigan and went on to skate in 124 career NCAA contests, logging 65 goals and 129 points over three seasons while serving as an alternate captain in each of his last two campaigns. He was named the Central College Hockey Association’s Rookie of the Year in 2003 and helped lead the Wolverines to first place finishes in the CCHA Tournament in 2003 and 2005, earning the honor of Tournament MVP in 2005 with three goals and five points in four games.

Drafted by the Los Angeles Kings in the first round, 27th overall, of the 2003 NHL Draft, Tambellini saw action with the Kings, New York Islanders and Vancouver Canucks, recording 27 goals and 63 points. A two-time AHL All-Star with the Manchester Monarchs (2006) and Bridgeport Sound Tigers (2008), Tambellini also played for the Manitoba Moose before concluding his North American playing career with Syracuse. In 241 career AHL games, he logged 130 goals and 250 points.

Tambellini also gained international experience as a player, representing Team Canada and winning the Silver Medal at the 2004 IIHF World Junior Championship in Helsinki and Hämeenlinna, Finland. He went on to play 107 games in the Swiss National League with the Zürcher Schlittschuh Club Lions and Fribourg-Gotteron Hockey Club, accruing 33 goals and 70 points in 107 games and winning the League Championship with the Lions in 2012. He also skated in 116 career games in the Swedish Hockey League, collecting 23 goals and 38 points in 116 games with MODO Hockey, Växjö Lakers Hockey Club and Djurgårdens Sports Association, winning the SHL Championship in 2015 with Växjö.

The son of longtime NHL executive and former general manager of the Edmonton Oilers, Steve Tambellini, Jeff’s appearance at the 2004 IIHF World Junior Championship marked three-straight generations of Tambellinis representing Team Canada with Steve donning the Maple Leaf at the 1978 IIHF World Junior Championship, 1981 IIHF Men’s World Championship and 1988 Olympic Winter Games. Jeff’s late grandfather, Addie, played for Team Canada at the 1961, 1963 and 1967 IIHF Men’s World Championships while Jeff’s brother, Adam, skated in five games at the 2022 Olympic Winter Games and recorded three goals and seven points to rank first on the team for scoring.

Jeff’s father, Steve, also gained international experience at the management level, serving as Team Canada’s director of player personnel at the 2002 and 2006 Olympic Winter Games, as well as the 2002 IIHF Men’s World Championship. He also earned the title of general manager for Team Canada at the 2003 and 2005 IIHF Men’s World Championships.



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Top college football head coach calls for NIL reform as calls mount for change

Longtime Army head coach Jeff Monken is wary about the current state of the transfer portal as Name, Image and Likeness opportunities continues to entice college football players to search for what they believe to be greener pastures. Monken enters his 12th season at the helm after leading the Black Knights to a school-record 12 […]

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Longtime Army head coach Jeff Monken is wary about the current state of the transfer portal as Name, Image and Likeness opportunities continues to entice college football players to search for what they believe to be greener pastures.

Monken enters his 12th season at the helm after leading the Black Knights to a school-record 12 wins in 2024 with the program’s first finish inside the College Football Playoff Top 25 (No. 22).

Having started his college coaching career back in 1989, Monken has been a part of the major shift in college athletics in light of the transfer portal/NIL era. He doesn’t think college football is in danger of losing its core, but the controversial new status quo needs guard rails to keep things sustainable.

“I think there’s a lot of discouragement out there about the current state of college football, and I think there’s some guard rails that need to be put in place,” Monken said on “Next Up with Adam Breneman.”

“This is a business, and we are in the entertainment business, and we’re in the business of trying to make money for a number of reasons,” he continued. “Because it helps all of us represent this institution and be the front porch for our institutions, which, to me, is is a great purpose for athletics and a great source of pride for universities. And I think it will remain that way.”

Staying at a program all three or four years is becoming more of a rarity than ever, as more than 3,400 players entered the transfer portal in the 2025 cycle, according to ESPN.

While Monken supports players taking advantage of their NIL, he doesn’t see an overall benefit in transferring multiple times.

“And that doesn’t mean a guy’s got to stay at the same school for four years,” Monken said. “But to literally be able to play at one school in the fall, transfer to another school in the spring, don’t like it there, go to another school in the fall, have one bad spring practice and leave again… A guy could play five years of college football and be at nine different schools, in the current state of affairs. I don’t think that’s healthy, because I don’t think that’s good for athletes.”





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College sports notebook: Pitt, Penn State volleyball matches get TV designations

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Red Raiders predicted to land No. 1 2027 recruit

As the recruiting landscape in college football changes with the addition of NIL and now revenue sharing from the House settlement, some new powers are emerging. One of those potential programs on the rise is Texas Tech football, which has an emerging head coach in Joey McGuire and a wide recruiting base that has already […]

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As the recruiting landscape in college football changes with the addition of NIL and now revenue sharing from the House settlement, some new powers are emerging. One of those potential programs on the rise is Texas Tech football, which has an emerging head coach in Joey McGuire and a wide recruiting base that has already been on full display over the last few seasons.

This offseason, Texas Tech has taken it up another notch and emerged as a force to be reckoned with on the recruiting scene in the Big 12. Recently, 2026 five-star offensive lineman Felix Ojo committed to Texas Tech, choosing to come to Lubbock over some of the biggest powerhouses in college football in Ohio State, Texas and Michigan.

Of course, that move opened some eyes. It was later revealed that Ojo got a $5.1 million deal to come to Texas Tech, showing off the resources that the Red Raiders have in this new era of college football recruiting. Now, they seem to have a good chance to carry that over into next offseason and beyond as well.

Texas Tech has landed a prediction to get a commitment from five-star EDGE LaDamion Guyton in the Class of 2027, according to Sam Spiegelman of Rivals. Guyton is the No. 1 overall recruit in the class of 2027, according to Rivals, so a commitment to the Red Raiders would represent a seismic shift from the usual suspects that dominate the recruiting scene.

“NEW: Rivals’ @samspiegs has logged an expert prediction for Texas Tech to land 2027 5-star EDGE LaDamion Guyton,” Rivals wrote on X, formerly Twitter. “Guyton is Rivals’ No. 1 overall recruit in the 2027 class.”

Texas Tech also landed a five-star recruit in the Class of 2024 in wide receiver Micah Hudson, who is back in Lubbock after leaving for Texas A&M this offseason. While Hudson has not quite worked out yet during his time in college, the ability to land a recruit with that pedigree was a great early sign that this Red Raiders program was on the rise.

McGuire and company will be looking to make some noise during the 2025 season before Ojo and the rest of the 2026 class come in. They should have ample opportunity to do so in a Big 12 Conference that was up for grabs last season and figures to be once again this fall.





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