Values in the sports business

For sports brands, this means that they should not only express their values authentically in their products and services, but also in their communication and social commitment. Topics such as inclusion, diversity, sustainability and social responsibility offer a wide range of opportunities to position themselves and make a positive contribution to society at the same time.

The future belongs to brands that live and communicate their values credibly. As Prof. Dr. Maja Göpel points out in her book “Werte. A compass for the future”, “decency” can also have an important social impact. For the sports industry, no interference is no longer an option. Brands must take a stand and play an active role in shaping a better future.

In light of what the industry is currently learning, ISPO 2025 from 30 NOV. – 02. DEZ in Munich offers brands the ideal platform to make their stance on inclusion and sustainability, as well as other important topics, visible and to actively participate in shaping a better future for the sports industry.