Virginia Commonwealth University will start renting out the Siegel Center for concerts and events in an effort to generate revenue for athletes.
NIL
VCU's Siegel Center will host concerts to raise revenue for NIL
Virginia Commonwealth University will start renting out the Siegel Center for concerts and events in an effort to generate revenue for athletes. VCU has partnered with a California-based event management company, ASM Global to manage the facility. The university expects to spend $5 million compensating its athletes beginning next year. For the first time, colleges […]

VCU has partnered with a California-based event management company, ASM Global to manage the facility. The university expects to spend $5 million compensating its athletes beginning next year. For the first time, colleges will be able to directly and legally pay their players, pending final approval of a lawsuit against the NCAA.
The addition of the Siegel Center gives Greater Richmond yet another concert venue. VCU’s basketball arena is larger than most other destinations and indoors.
VCU and GMU tipped off for a sold-out crowd at the Siegel Center on Feb. 22. The university has partnered with ASM Global to host concerts and events to raise revenue for athletes.
Under the agreement, ASM Global will oversee the operation of special events at the Siegel Center beginning July 1, and the first events could begin this fall.
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ASM Global manages more than 400 stadiums, arenas, theaters and convention centers, including Altria Theater, Dominion Energy Center, the Henrico Sports & Events Center and the University of Virginia’s John Paul Jones Arena. It was also a partner in the failed GreenCity Arena project in Henrico County.
ASM will manage the acts coming through and install a rigging grid system to mount lights and speakers. Then VCU will receive a cut of the revenue. The university believes it can host up to 30 events a year between concerts, family shows and private events, generating at least $650,000 a year for the athletics department.
The 200,000-square-foot Siegel Center holds about 7,600 people for basketball games and will have a capacity of about 5,500 for concerts, which typically block one end.
Bringing in outside events is one of many strategies VCU is using to raise $5 million annually to pay its players. Finding the necessary revenue has been a “jigsaw puzzle,” said Ed McLaughlin, VCU’s athletics director. VCU has raised money from fundraising, corporate partnerships, ticket sales and concessions. It is also working to cut unnecessary costs.
“There’s no one source where the revenue is coming from,” McLaughlin said. “We had one of our best sales years ever this year.”
VCU has raised the $5 million it needs for the coming school year and is working to raise funds for future years. As employees have asked donors for gifts, they have learned that while some donors really believe in paying college athletes – others don’t believe in it at all, McLaughlin said.
In the immediate future, VCU will not charge season ticket holders a license for their seats. Earlier this year, the University of Virginia said it would eventually require donations – some exceeding $100,000 – to guarantee a season ticket holder will keep his or her seats.
VCU also will not increase the fee students pay toward athletics to cover the cost of revenue sharing, McLaughlin added. Altogether, the VCU athletics department will increase its budget from about $45 million annually to $50 million.
The university has not determined how much it will pay its men’s basketball team, the athletics director said. Men’s hoops players, who drive the most revenue by far in the department, are expected to reap the lion’s share.
VCU and Fordham played a basketball game in an empty Siegel Center in January during the city’s water crisis.
The Siegel Center gives greater Richmond yet another destination on its list of concert venues. In addition to the local spots ASM Global manages, places to see a concert include: The National, Brown’s Island, Maymont, Lewis Ginter Botanical Garden, Innsbrook Pavilion, Virginia Credit Union Live, Atlantic Union Bank After Hours in Doswell and the former Washington football training camp facility.
On June 6, the Allianz Amphitheater at Riverfront opens with Kansas and 38 Special, adding yet another home for music. And in 2026, when the Flying Squirrels baseball stadium, CarMax Park, debuts, it will have an event space for about 700 people called the Atlantic Union Bank Lounge.
But the Siegel Center “fills a niche” in the local market because of its location, seating capacity and production capabilities, said Harry Cann, a senior vice president for ASM.
The Siegel Center, named for Stuart C. Siegel, a primary donor, opened in 1999 and hosted musical acts for a period of time.
22 new Richmond area restaurants that opened this year
Julio’s Bagels
Julio’s Bagels, from Pizza Bones owners Ashley Patino, is now open on Brookland Park Boulevard, selling naturally leavened bagels. Read the story.
Cirrus Vodka tasting room
The Cirrus Vodka tasting room is now open in Scott’s Addition in the Ballast complex at 1320 Summit Ave. Read the story.
Chimbo Sandwich Shoppe.
Chimbo Sandwich Shoppe is now open in the space formerly occupied by 8 ½ Church Hill, (2709 E. Marshall St.). Chimbo Sandwich Shoppe sells 8- and 16-inch sandwiches that are packed to the brim with good stuff. Read the story.
TBT El Gallo
TBT El Gallo is a Vaquero-inspired Mexican restaurant and bar that opened in the former Kreggers at Hand space at 2614 W. Cary St. Read the story.
Scott’s Shawarma Jackson Ward
Scott’s Shawarma has opened a second Richmond location in Jackson Ward at 404 N. 2nd St. Read the story.
Rice Field
New Vietnamese restaurant Rice Field is now open in North Chesterfield at 9031 W. Broad St., from the owners of Pho Thien Phat. Read the story.
Chez Nous
Chez Nous, a wine bar and shop, is now open at 6 W. Cary St. in downtown Richmond. Read the story.
Petit Four
Petit Four, a bakery from Jardin restaurant owner Donnie Glass, is now open at 1 N. Lombardy St. Read the story.
Shirley’s
Shirley’s is a new fine dining restaurant at the Hotel Petersburg in Petersburg. Read the story.
Brazen
Brazen, which focuses on braised dishes, opened at 2028 W. Cary St. Read the story.
Ugly Dumpling
Ugly Dumpling is now open at 1601 Willow Lawn Drive, #840. Read the story.
The Fishin’ Pig
The Fishin’ Pig, a popular Farmville barbecue and fried seafood spot, has opened its first Richmond outpost at 4028 Cox Road, Suite J in Glen Allen. Read the story.
7 Brew
7 Brew drive-thru has opened a second location in Midlothian at 11601 Midlothian Tpke. Read the story.
Ripple Ray’s
Ripple Ray’s is a Grateful Dead-themed bar that has opened in Carytown at 3123 W. Cary St. Read the story.
Torch Kitchen + Bar
Torch Kitchen + Bar is now open in Midlothian serving Louisiana fare with a twist at 2077 Walmart Way. Read the story.
Shawarma Inc
Shawarma Inc is now open in former Lebanese Bakery spot, serving shawarma sandwiches, falafel and fatayer, which is a savory meat pie, among other dishes. 6215 W. Broad St. Read the story.
Cava Glen Allen
Cava has opened a location in Glen Allen at 9964 Brook Road. Read the story.
Whisk at the Library of Virginia
French pastry shop Whisk opened a café in the Library of Virginia. Read the story.
Chipotle
A new Chipotle Mexican Grill is now open in Midlothian at 13651 Lake Eloise Loop. Read the story.
The Smoothie Spot
The Smoothie Spot is now open at Gayton Crossing at 9782 Gayton Road. Read the story.
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UofL vs Miami super regional schedule
Louisville baseball coach, players on super regional win vs. Miami Louisville baseball beat Miami 8-1 in the NCAA Super Regional Friday. The Cardinals are one win away from going to the College World Series in Omaha. The ACC will have at least one team in the 2025 College World Series bracket with Louisville baseball hosting […]

Louisville baseball coach, players on super regional win vs. Miami
Louisville baseball beat Miami 8-1 in the NCAA Super Regional Friday. The Cardinals are one win away from going to the College World Series in Omaha.
- The ACC will have at least one team in the 2025 College World Series bracket with Louisville baseball hosting Miami in NCAA Tournament super regionals.
- Louisville routed Miami 8-1 in Game 1 at Jim Patterson Stadium on Friday thanks to impressive pitching by righty Patrick Forbes and clutch hitting by Jake Munroe. The Hurricanes won Game 2.
Coverage from the game:
Louisville baseball still win away from College World Series after falling short vs. Miami
Coverage during the game:
The ACC will have at least one team in the 2025 College World Series bracket. Louisville baseball and Miami are set to play in Game 2 of the NCAA Tournament super regionals at 11 a.m. today. Both teams have experience playing in Omaha, though Louisville has been most recently.
The Cardinals routed Miami 8-1 Friday on a rainy evening at Jim Patterson Stadium thanks to impressive pitching by righty Patrick Forbes and clutch hitting by Jake Munroe.
Miami’s last trip to the CWS was in 2016, and U of L went three years later. So, which one will return to Omaha this year?
Stay tuned below for updates throughout the second game of the Louisville vs. Miami super regional series.
Stream Louisville baseball vs. Miami (free trial)
The Cards’ rally fell short, after bringing the tying run to the plate with no outs.
1 run, 2 hits, 0 errors, 2 LOB
Miami’s Daniel Cuvet hit his 18th homer on the season with a three-run shot off Starke.
3 runs, 3 hits, 0 errors, 0 LOB
The Canes brought their closer Brian Walters, who has 10 saves this season, and he got the Cards out in order.
0 runs, 0 hits, 0 errors, 0 LOB
Dorian Gonzalez hit a lead-off double and was brought home by a Renzo Gonzalez single.
1 run, 2 hits, 0 errors, 1 LOB
The Cards brought in left hander Ty Starke to relieve Jack Brown, who faced five batters in 1.1 innings. Starke will face Renzo Gonzalez with a runner on third and one out.
Just when it seemed the Cards bats had cooled off, Eddie King Jr., belted his second homer of the game to tie the score.
1 run, 1 hit, 0 errors, 0 LOB
The Cardinals turn a 5-4-3 double play to eliminate the Hurricanes’ scoring opportunity.
0 runs, 1 hit, 0 errors, 0 LOB
Jack Brown will start the sixth inning on the hill for the Cardinals. Wyatt Danilowicz ends his day with a strikeout and walk without giving up a hit over 1 1/3 innings.
The Hurricanes retire the side to preserve their one-run lead.
0 runs, 0 hits, 0 errors, 0 LOB
After walking one batter and hitting another, Wyatt Danilowicz made the final two plays to end the inning.
0 runs, 0 hits, 0 errors, 2 LOB
Eddie King, Jr. and Garret Pike are left stranded after Carson Fischer struck out the final two batters.
0 runs, 0 hits, 0 errors, 2 LOB
Jake Ogden’s two-out, three-run home run helped the Hurricanes regain the lead.
4 runs, 4 hits, 1 error, 2 LOB
Tucker Biven’s day ends with him allowing five runs, one earned, on seven hits with a strikeout and two walks in 3 2/3 innings. Wyatt Danilowicz will now enter the game for the Cardinals
With the bases loaded and two out, Kamau Neighbors got caught stealing to end the inning.
0 runs, 2 hits, 0 errors, 2 LOB
Evans threw 2/3 of an inning, allowing a hit while plunking a batter, and is replaced by Carson Fischer.
After giving up a leadoff home run to Jake Munroe and a single to Tague Davis in the top of the fourth inning, Griffin Hugus is replaced on the mound by Rob Evans. Hugus ended the day allowing four earned runs on five hits with one strikeout and two walks in three-plus innings on the mound.
The Cardinals preserve their lead with a 1-2-3 inning.
0 runs, 0 hits, 0 errors, 0 LOB
Eddie King, Jr.’s two-run home run to left-centerfield highlighted the Cardinals’ three-run inning.
3 runs, 2 hits, 0 errors, 0 LOB
The Hurricanes strike first with Michael Torres’ two-out RBI base hit.
1 run, 2 hits, 0 errors, 2 LOB
Eddie King, Jr. and Tague Davis were left stranded at the corners after Griffin Hugus struck out Kamau Neighbors.
0 runs, 1 hit, 0 errors, 2 LOB
Jake Ogden is left stranded after hitting a leadoff double as the Cardinals retired the next three batters.
0 runs, 0 hits, 0 errors, 0 LOB
Matt Klein reached base after getting hit with a pitch, but a Hurricanes double play ended the inning.
0 runs, 0 hits, 0 errors, 0 LOB
Tucker Biven will get the start for the Cardinals with a trip to Omaha on the line. The right-handed pitcher is 3-0 on the season with 31 strikeouts over 35 innings and 20 appearances with four starts.
- Date: Saturday, June 7
- Time: 11 a.m. ET
- Where: Jim Patterson Stadium
Louisville baseball’s Dan McDonnell on pitcher Patrick Forbes’ talent
Louisville baseball coach Dan McDonnell explains what makes pitcher Patrick Forbes a great athlete and Forbes’ future at the professional level.
Here is the latest college baseball schedule and NCAA Tournament bracket update.
Reach Louisville football, women’s basketball and baseball beat writer Alexis Cubit at acubit@gannett.com and follow her on X at @Alexis_Cubit.
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5 former College Football stars deserve the most back pay from the NCAA settlement
On Friday Night, College Football changed forever as Judge Claudia Wilken signed off approving the settlement in the landmark House Vs NCAA case. The case brings about wholesale changes to College Athletics like we know it as revenue sharing, roster limits, NIL regulations, and a ton of new aspects are brought to the sport. As […]

On Friday Night, College Football changed forever as Judge Claudia Wilken signed off approving the settlement in the landmark House Vs NCAA case. The case brings about wholesale changes to College Athletics like we know it as revenue sharing, roster limits, NIL regulations, and a ton of new aspects are brought to the sport.
As part of the settlement, the NCAA also agreed to back pay former athletes $2.8 billion over the next ten years. The athletes that will receive the funds had to of played since 2016 through current day. It seems more fair that the players prior to 2020 who weren’t in this modern era should get the lions share of the funding.
Based on star power, potential earnings they missed out on, and their impact to the game, 5 former College Football stars deserve the backpay more than anyone else.
Part of the reason that many of the athletes feel they missed out on NIL is the fact that they emerged as stars as true freshmen before putting together great careers as a whole. DeVonta Smith perfectly fits the bill as he played sparingly as a Freshman before catching the National Championship game winner against Georgia.
From that moment on, DeVonta Smith and Tua Tagovailoa would’ve been NIL stars with their entire careers ahead of them. Instead, DeVonta Smith’s Sophomore and Junior seasons were among some of the best in the Country in a star-studded Alabama offense.
If Devonta Smith wasn’t earning a ton by his Senior season, it would’ve been more than enough for him to earn massive NIL deals. Winning the Heisman Trophy and a National Championship as a Senior would’ve made Smith one of the most sought after players in recent history.
Like DeVonta Smith, Tua Tagovailoa’s burst onto the scene in the National Championship Game would’ve been a great moment to launch him into superstardom. Over the next two seasons, Tagovailoa was the engine of the most explosive offenses of Nick Saban’s time in Tuscaloosa which would’ve made him an attractive option for companies spending NIL money. Luckily in Tua’s case an d for some others on this list, it’s tough to feel too bad seeing the NFL contracts for quarterbacks.
The NIL backpay dating back to 2016 puts Lamar Jackson solely in the conversation as one of the athletes that could’ve cashed in. After winning the Heisman Trophy in 2016, Lamar Jackson would’ve had a whole season to cash in on the fact that he had just won the Heisman Trophy. In a State where we’re seeing athletes cash in with big deals in basketball, Jackson would’ve gotten a massive NIL deal simply not to transfer elsewhere.
Joe Burrow’s case is a little more difficult to make just because of when in his career he became a superstar. When Joe Burrow fully became a household name he was in the midst of his Senior season which means he truly missed out on half of a season earning NIL deals. Based on how popular the team became that season, Joe Burrow likely would’ve made himself a ton of money after that Alabama game.
During his tenure in College Football, there wasn’t a more electric player to watch than Baker Mayfield. He first showed up on the scene as a walk on at Texas Tech starting the team’s season opener but, left after one season. When Mayfield arrived at Oklahoma he took over the College Football world, winning the Heisman Trophy in 2017 while finishing in the Final 4 every season at Oklahoma.
When Mayfield got to the NFL, he quickly became the pitch man for several companies with commercials during almost every commercial break. Given that Baker Mayfield was the most polarizing player in the sport, he would’ve gotten some massive NIL deals during his time.
More College Football News:
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Roster limits, revenue sharing and new NIL rules are announced by NCAA
The NCAA makes changes to its roster limits, NIL guidelines and revenue sharing with players On Friday night, the NCAA got news that its hearing in the House vs. NCAA suit had been resolved, with a significant amount of changes heading across college sports as On3 reports. It detailed the biggest change was revenue sharing […]

The NCAA makes changes to its roster limits, NIL guidelines and revenue sharing with players
On Friday night, the NCAA got news that its hearing in the House vs. NCAA suit had been resolved, with a significant amount of changes heading across college sports as On3 reports.
It detailed the biggest change was revenue sharing with the players, sharing up to $20.5 million, with football most likely getting 75% of the cut, and men’s basketball next at 15%. Women’s basketball will get around 5% and the rest will be split with the other sports.
As for program spending, each major school will have around $14 million this coming season. It will be very interesting to see how this is handled across the nation. There is some backpay that the NCAA will have to make as well, a whopping $2.776 billion over the next 10-years as the report states.
As for Name, Image and Likeness, any deal worth more than $600 has to go through the clearinghouse, and if rejected that school and athlete could face ineligibility or the university a fine. On3 mentioned that “Deloitte officials reportedly shared that 70% of past deals from NIL collectives would have been denied,” so big changes are coming with how the players get compensated.
Not only that On3 says that roster limits will be imposed, with football being allowed 105 members, basketball rosters at 15, soccer having 28, softball at 25 and volleyball at 18. Notre Dame football head coach Marcus Freeman has prepared for this, as surely the rest of the program’s have done the same in South Bend.
It will definitely change the path of college sports, and we will see if this is the right decision.
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House v. NCAA settlement quells issues in college sports? No, but be prepared for a whole …
Judge Claudia Wilken approved the House v. NCAA settlement late Friday, ending three federal lawsuits that alleged the NCAA was illegally limiting the earning power of student-athletes in college. CBS Sports’ John Talty has a nice piece on it. My favorite line is his last. “There’s never been a better time to be a lawyer […]

Judge Claudia Wilken approved the House v. NCAA settlement late Friday, ending three federal lawsuits that alleged the NCAA was illegally limiting the earning power of student-athletes in college. CBS Sports’ John Talty has a nice piece on it. My favorite line is his last.
“There’s never been a better time to be a lawyer with an interest in college sports.”
Yeah, that’s where this is headed.
What happened Friday in California is significant, no doubt. But anybody describing it as a solution to the issues ailing college athletics simply lacks an understanding of the history of NCAA sports and exactly what will and won’t be allowed moving forward.
The end of chaos?
Nah.
It’ll just be a different kind of chaos that leads to more legal threats and billable hours than you can wrap your mind around. Plus, high-level cheating will return. Oh, we’re back baby! Illegal cash-deals are on tap.
The biggest winners and losers from House v. NCAA settlement: Amateurism is dead and the class divide grows
John Talty
Before I explain why, let’s go over the basics.
This settlement will allow schools to start directly paying athletes — for the first time ever — next month with an expected salary cap of roughly $20.5 million. That’s $20.5 million for all sports to be distributed however each school sees fit. Additionally, all future NIL deals between boosters/collectives and athletes will be vetted by a new entity designed to ensure they’re for valid business purposes and not merely the kind of recruiting incentives that have been flying around the country in recent years.
That paragraph is littered with problems.
Let’s start with the salary cap. Simply put, it won’t work as intended.
As Matt Norlander and I have discussed many times on the Eye On College Basketball Podcast, the most obvious problem with a salary cap for entire athletic departments is that all athletic departments don’t have football rosters to purchase. In other words, at a place like Alabama, the school is expected to devote the majority of that $20.5 million to football, leaving relatively little for other sports, most notably men’s basketball. Meantime, at a place like St. John’s, where there is no football, most of that $20.5 million could be spent however Hall of Fame basketball coach Rick Pitino sees fit.
Now, let’s be real.
Do you actually think a SEC school with millions tied up in football is going to concede a recruiting battle in basketball to a Big East program sans football because, you know, the money just isn’t in the budget, according to the rules? LOL. When it comes to that, not all basketball staffs, but certainly lots, will simply do what they’ve always done, i.e., find a way to get the player even if it requires circumventing the rules.
Again, this weekend, cheating returned to college sports.
It’s inevitable.
Every Power Four conference features a coach who has violated one recruiting rule or another. If you think they won’t do it again, if required, you’re silly. And now every time a player picks a school with little known-money left in the budget over a school that’s reportedly offering much more, fans on the wrong end of the commitment will assume something happened in violation of the rules and scream for an investigation.
We lived that life for decades. Who really wanted that again?
And don’t even get me started on the document Power Four conferences are circulating that’s intended to force schools to play by the rules or face serious consequences. Among other things, schools are being asked to forfeit their right to legally challenge the new enforcement entity on any and all decisions. Reportedly, schools that refuse to sign the document could face expulsion from their conferences.
Please.
All it will take for this goofy idea to fail is one powerful school — like, say, Texas or Ohio State — declining to sign it, at which point other schools will say, “If they’re not signing it, we’re not signing it.”
Then what?
Do you really think the SEC is going to expel Texas? Do you really think the Big Ten is going to expel Ohio State? Do you really think the television networks paying billions to those conferences would allow it?
Please.
Now, to NIL.
According to the settlement, a new thing called the NIL Go clearinghouse will be charged with approving future NIL deals to ensure they are within a “reasonable range of compensation based on multiple factors.”
I look forward to the word “reasonable” appearing in court.
Don’t ever forget how we got here — specifically by the NCAA being sued repeatedly for illegally limiting the earning power of student-athletes. So what do you think is going to happen when a school with serious softball ambitions like Texas Tech offers a NIL deal worth more than a million dollars to the next NiJaree Canaday? Let me tell you. NIL Go will likely deem the deal “unreasonable” for obvious reasons and void it. Then everybody will be back in court based on the idea that, once again, a student-athlete’s earning power is being illegally limited.
Rinse and repeat.
Last month, NIL Go officials told ACC administrators that more than 70% of current NIL deals with booster collectives would have been denied according to the new rules. That suggests NIL Go will frequently be in the business of telling student-athletes they cannot take what somebody is willing to give them, and not every student-athlete will accept that decision without pursuing legal action.
The end of chaos?
Hahaha. No way!
Trust me when I tell you, this is only the beginning. Because when a solution to a problem just creates more problems, you’re not really fixing anything as much as you’re simply trading in one set of issues for a new set of issues that will have to be addressed again, sooner or later. Like Talty wrote, congrats to the attorneys. They’re the real winners here, as always.
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5 House settlement changes college fans will notice immediately
NCAA Division I Board of Directors has taken action to approve rules changes that — if the proposed House-NCAA settlement is approved — will align the D-1 rule book with terms of the settlement. pic.twitter.com/5jHvVu1UVA — Steve Berkowitz (@ByBerkowitz) April 21, 2025 It’s a new dawn in the world of college athletics. On Friday night […]

It’s a new dawn in the world of college athletics. On Friday night the long-awaited $2.8 billion House settlement was approved, officially ushering in an era where schools can directly pay players.
Immediately after the landmark agreement, a number of new entities and executives emerged to lead college sports into the future. While this is all expected to play out in the coming months and years, there is already A LOT of moving pieces.
GAME THE SYSTEM: 5 petty ways fans can weaponize EA Sports usage payouts in College Football 26
You can read all about what’s included in the settlement here, but if you’re looking for a quick breakdown of some of the more immediate changes, we’ve got you covered.
Here are the people, terms and regulations you need to know about.
The College Sports Commission
Say goodbye to the NCAA’s wildly unpopular enforcement and penalty process, and say hello to its replacement: the newly-created College Sports Commission. You’re going to be hearing about it a lot when it officially begins operations on July 1, 2025.
Here’s what the new oversight authority will be in charge of policing, per USA TODAY’s Steve Berkowitz:
Rules-making.
Managing the NIL Go system, an electronic system that athletes will be required to use to report the details of their NIL deals with entities other than their schools.
Figuring out how to determine the legitimacy of those deals, and how to deal with appeals by athletes, who — under the settlement — can seek arbitration if they want to challenge a determination that a deal is not legitimate relative to having a “valid business purpose” and being within “a reasonable range of compensation.”
Forming a new regulatory and enforcement entity that will be led newly named chief executive officer Bryan Seeley. According to the announcement of his hiring on June 6, Seeley “will build out the organization’s investigative and enforcement teams and oversee all of its ongoing operations and stakeholder relationships. … Seeley and his team will also be responsible for enforcement of the new rules around revenue sharing, student-athlete third-party name image and likeness (NIL) deals, and roster limits. The Commission will investigate potential rules violations, make factual determinations, issue penalties where appropriate, and participate in the neutral arbitration process set forth in the settlement as necessary.”
Speaking of enforcement, the CSC is expected to resolve any investigations within 45 days — a major shift from the long, drawn out NCAA investigations fans have come to expect. The CSC’s CEO can be the judge, jury and executioner here with the ability to impose fines and penalties.
College Sports Commission CEO Bryan Seeley
For all intents and purposes, Seeley is the new top dog when it comes to college sports compliance. He was hired by the four power conference commissioners (ACC’s Jim Phillips, Big Ten’s Tony Petitti, Big 12’s Brett Yormark and SEC’s Greg Sankey).
So here’s the skinny, per ESPN’s Jeff Passan and Pete Thamel:
Seeley is MLB’s executive vice president, legal & operations, and he brings investigative experience, which will be key in this role. In the post-settlement era, the NCAA will no longer be in charge of the enforcement of most rules. (It will still maintain purview over things like academics, but it will not patrol benefits.)
The CSC is the new era’s enforcement arm that will have final say in doling out punishments and deciding when rules have been broken. It’s one of the most important roles in this new era, as the industry has been craving some type of guidance since the advent of name, imagine and likeness has made the descriptor “wild, wild west” a common one in regard to the generally unregulated college sports industry.
In a formal announcement, Seeley’s job is described as having to “build out the organization’s investigative and enforcement teams and oversee all of its ongoing operations and stakeholder relationships.” Per the release: “Seeley and his team will also be responsible for enforcement of the new rules around revenue sharing, student-athlete third-party name image and likeness (NIL) deals, and roster limits.”
Some more quick facts about Seeley:
- 42 years old
- Joined MLB as Vice President, Investigations & Deputy General Counsel in 2014
- Served as Assistant U.S. Attorney in Washington D.C. from 2006-2014, prosecuting white-collar crimes, fraud and corruption
- Attended Princeton University and Harvard Law School
NIL GO
No, this is not the latest streaming service. It’s a clearinghouse established by Deloitte to handle number-crunching and maintain compliance between schools, athletes and third parties. It will also fall under the CSC’s purview.
Per ESPN’s Pete Thamel and Jeff Passan:
LBi Software and accounting firm Deloitte have been lined up to handle salary cap management and to manage the clearinghouse for NIL. Those NIL deals will be outside of the revenue share directly from schools, and how they are approved has been the focus of much conversation around college sports.
The clearinghouse that Deloitte has established will be known as NIL Go, which will be used to verify whether deals between athletes and boosters or associated entities are for a valid business purpose rather than a recruiting incentive.
Whether or not a school opts in to provide NIL payments to athletes, any Division I athletes who signs an NIL deal worth $600 or more will have to go through NIL GO.
Salary Cap And Roster Limits
Yep, it’s happening in college sports.
Schools will start with a $20.5 million cap that’s set to increase by four percent annually, with a notable caveat, per Berkowitz:
In Years 4, 7 and 10, new baselines would be established based on the defined set of Power Five athletics department revenues. However, under certain circumstances connected to the timing and value of media rights contracts, the plaintiffs’ lawyers have two options during the 10-year settlement period to have new baselines set more quickly.
The settlement was temporarily help up in court by the issue of roster limits, as programs already began cutting walk-ons and other players in anticipation of the salary cap. That was resolved through a “grandfathering” agreement that will delay some roster limits if players were already promised a spot.
Per CBS Sports:
[U.S. District Judge Claudia Wilken] asked attorneys to craft a plan to allow current players to be “grandfathered in” with the new roster limits. The NCAA, power conferences and the plaintiffs in the lawsuit instead offered a compromise: schools have the option to keep current players on their rosters and temporarily exceed new limits until their eligibility expires.
The new roster limits were expected to lead to the cutting of nearly 5,000 athletes from teams across the NCAA’s 43 sponsored sports. Some sports will increase roster limits compared to previous years, but many will be trimmed despite offering unlimited scholarships within those new thresholds. Football rosters will shrink to 105 players, resulting in schools cutting more than 20 players, though most schools are expected to exceed those limits by grandfathering in current athletes.
March 1 Deadline For Non-Power 5 Schools
The start of March has now become one of the most crucial days on the sports calendar as non-Power 5 schools will have to declare by then whether or not they are opting into revenue sharing for the following academic year.
Per the CSC:
All current members of the ACC, Big Ten, Big 12, Pac-12 and SEC are participating in the new revenue sharing model overseen by the College Sports Commission. Division I schools from other conferences can choose to “opt in” to revenue sharing and must formally do so by June 15, 2025, at which point a full list of participating schools will be made public.
Each year, schools outside of the ACC, Big Ten, Big 12, Pac-12 and SEC will have the option to opt in to or out of revenue sharing. These schools must notify the NCAA if they will opt in to (or opt out of) revenue sharing for the upcoming academic year by March 1 of each year. In order to opt out, an institution must have fulfilled any relevant obligations to student-athletes and all revenue sharing – or incremental increases in scholarship – must cease.
It is important to note that regardless of whether an institution opts in to revenue sharing, all Division I student-athletes will be subject to the new rules and requirements around third-party NIL deals.
This is a whole new world of college athletics and there’s a lot to process here. We’ll continue to break down all the developments over the coming months (and years).
NIL
Judge approves NCAA settlement allowing schools to pay athletes: Winners and losers
A federal judge signed off on arguably the biggest change in the history of college sports Friday, clearing the way for schools to begin paying their athletes millions as soon as next month as the multibillion-dollar industry shreds the last vestiges of the amateur model that defined it for more than a century. Nearly five […]

A federal judge signed off on arguably the biggest change in the history of college sports Friday, clearing the way for schools to begin paying their athletes millions as soon as next month as the multibillion-dollar industry shreds the last vestiges of the amateur model that defined it for more than a century.
Nearly five years after Arizona State swimmer Grant House sued the NCAA and its five biggest conferences to lift restrictions on revenue sharing, U.S. Judge Claudia Wilken approved the final proposal that had been hung up on roster limits, just one of many changes ahead amid concerns that thousands of walk-on athletes will lose their chance to play college sports.
The sweeping terms of the so-called House settlement include approval for each school to share up to $20.5 million with athletes over the next year and $2.7 billion that will be paid over the next decade to thousands of former players who were barred from that revenue for years.
Syracuse University has said it intends to distribute the full $20.5 million spending cap on its athletes, though it has declined to say how that money will be distributed across football, men’s and women’s basketball and the other sports.
Le Moyne, which recently moved its sports programs to compete in Division I, has not said how much it will pay its players. Division I schools can choose to “opt in” to revenue sharing by June 15.
All Division I athletes will be subject to the new rules around third-party pay regardless of whether their school opts in to revenue sharing.
One of the lead plaintiff attorneys, Steve Berman, called Friday’s news “a fantastic win for hundreds of thousands of college athletes.”
The agreement brings a seismic shift to hundreds of schools that were forced to reckon with the reality that their players are the ones producing the billions in TV and other revenue, mostly through football and basketball, that keep this machine humming.
The scope of the changes — some have already begun — is difficult to overstate. The professionalization of college athletics will be seen in the high-stakes and expensive recruitment of stars on their way to the NFL and NBA, and they will be felt by athletes whose schools have decided to pare their programs. The agreement will resonate in nearly every one of the NCAA’s 1,100 member schools boasting nearly 500,000 athletes.
NCAA President Charlie Baker said the deal “opens a pathway to begin stabilizing college sports.”
The road to a settlement
Wilken’s ruling comes 11 years after she dealt the first significant blow to the NCAA ideal of amateurism. Then, she ruled in favor of former UCLA basketball player Ed O’Bannon and others seeking a way to earn money from the use of their name, image and likeness (NIL) — a term that is now as common in college sports as “March Madness” or “Roll Tide.”
It was just four years ago that the NCAA cleared the way for NIL money to start flowing, but the changes coming are even bigger.
Wilken granted preliminary approval to the settlement last October. That sent colleges scurrying to determine not only how they were going to afford the payments, but how to regulate an industry that also allows players to cut deals with third parties so long as they are deemed compliant by a newly formed enforcement group that will be run by auditors at Deloitte.
The agreement takes a big chunk of oversight away from the NCAA and puts it in the hands of the four biggest conferences. The ACC, Big Ten, Big 12 and SEC hold most of the power and decision-making heft, especially when it comes to the College Football Playoff, which is the most significant financial driver in the industry and is not under the NCAA umbrella like the March Madness tournaments are.
Roster limits held things up
The deal looked ready to go, but Wilken put a halt to it this spring after listening to a number of players who had lost their spots because of newly imposed roster limits being placed on teams.
The limits were part of a trade-off that allowed the schools to offer scholarships to everyone on the roster, instead of only a fraction, as has been the case for decades. Schools started cutting walk-ons in anticipation of the deal being approved.
Wilken asked for a solution and, after weeks, the parties decided to let anyone cut from a roster — now termed a “Designated Student-Athlete” — return to their old school or play for a new one without counting against the new limit.
Wilken ultimately agreed, going point-by-point through the objectors’ arguments to explain why they didn’t hold up. The main point pushed by the parties was that those roster spots were never guaranteed in the first place.
“The modifications provide Designated Student-Athletes with what they had prior to the roster limits provisions being implemented, which was the opportunity to be on a roster at the discretion of a Division I school,” Wilken wrote.
Her decision, however, took nearly a month to write, leaving the schools and conferences in limbo — unsure if the plans they’d been making for months, really years, would go into play.
“It remains to be seen how this will impact the future of inter-collegiate athletics — but as we continue to evolve, Carolina remains committed to providing outstanding experiences and broad-based programming to student-athletes,” North Carolina athletic director Bubba Cunningham said.
Winners and losers
The list of winners and losers is long and, in some cases, hard to tease out.
A rough guide of winners would include football and basketball stars at the biggest schools, which will devote much of their bankroll to signing and retaining them. For instance, Michigan quarterback Bryce Underwood’s NIL deal is reportedly worth between $10.5 million and $12 million.
Losers, despite Wilken’s ruling, figure to be at least some of the walk-ons and partial scholarship athletes whose spots are gone.
Also in limbo are the Olympic sports many of those athletes play and that serve as the main pipeline for a U.S. team that has won the most medals at every Olympics since the downfall of the Soviet Union.
All this is a price worth paying, according to the attorneys who crafted the settlement and argue they delivered exactly what they were asked for: an attempt to put more money in the pockets of the players whose sweat and toil keep people watching from the start of football season through March Madness and the College World Series in June.
What the settlement does not solve is the threat of further litigation.
Though this deal brings some uniformity to the rules, states still have separate laws regarding how NIL can be doled out, which could lead to legal challenges. Baker has been consistent in pushing for federal legislation that would put college sports under one rulebook and, if he has his way, provide some form of antitrust protection to prevent the new model from being disrupted again.
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