- The combined business will operate under the Racing America brand and be headquartered in Charlotte, North Carolina
- Velocity acquired Parella in December 2023
- The Racing America acquisition marks Parella’s third strategic acquisition under Velocity’s ownership
Parella Motorsports Holdings and SpeedTour, which is backed by Velocity Capital Management, has acquired Racing America, a digital-first motorsports media platform. No financial terms were disclosed.
Parella is an owner and operator of grassroots motorsports events in the US.
The combined business will operate under the Racing America brand and be headquartered in Charlotte, North Carolina.
Velocity acquired Parella in December 2023. Under Velocity’s ownership, the Parella has grown through strategic acquisitions, including MotorsportsReg.com and International GT. The Racing America acquisition marks Parella’s third strategic acquisition under Velocity’s ownership. Velocity’s strategic partner, the Texas Permanent School Fund Corporation, was instrumental in originating the opportunity to acquire Racing America,
“Racing America is uniquely positioned to accelerate fan interest and participation in grassroots and amateur motorsports,” said Erin Edwards, a partner at Velocity Capital Management in a statement. “Our goal is to make grassroots racing accessible to everyone while providing passionate fans with more ways to engage with the sport they already love.”
As part of the transaction, Jeffrey Wolf, Velocity operating partner and former media executive at E.W. Scripps and Sony Pictures, will become chairman of the board.
Racing America’s 2026 season kicks off at Sebring International Raceway on February 26, 2026.