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Versant CEO Mark Lazarus outlines his sports strategy

A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. Comcast’s spinoff of most of NBCUniversal’s cable portfolio has a new name – […]

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Mark Lazarus at the NBCUniversal Upfront presentation from Radio City Music Hall in New York City on Monday, May 13, 2024.

Charles Sykes | NBCUniversal | Getty Images

A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox.

Comcast’s spinoff of most of NBCUniversal’s cable portfolio has a new name – Versant. This week, I had a chance to speak to the new company’s Chief Executive Officer, Mark Lazarus. “Laz,” as he’s known colloquially, replaced Dick Ebersol as chairman of NBC Sports in 2011. Before that, he was president of Turner Sports. More recently, he’s been chairman of NBCUniversal Media Group, overseeing the company’s TV and streaming platforms.

Now Laz will have a chance at running a publicly traded company that consists of cable networks including USA, CNBC, Golf Channel and MSNBC, among others. The company plans to begin trading separately from Comcast before the end of the year.

Versant will have its own sports strategy, including bidding on live sports to add to its current portfolio. Lazarus told me in an exclusive interview he’s already held talks with both the National Women’s Soccer League and Major League Baseball about potentially acquiring live game rights. The NWSL has a package of games it’s currently shopping and could add a fifth media partner to its existing roster of CBS, ESPN, Amazon Prime Video and Scripps Sports (ION).

For baseball, it’s unlikely Versant has the financial firepower to compete for the Sunday Night package recently vacated for next season by ESPN, but MLB controls the rights to many games through its out-of-market streaming service, MLB.TV, and its pay-TV add-on service Extra Innings. MLB hived off some of these games to Roku for $10 million per year last year. MLB also has national deals with Apple TV+, Turner Sports and Fox. Local deals are primarily spread out among regional sports networks, although Amazon owns the exclusive rights to some New York Yankees games. 

“We’re looking for sports deals that drive distribution, diversify ad sales and have a value,” said Lazarus. 

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Getting a small package of games for USA Network could help boost Versant’s future distribution conversations with pay-TV providers. For MLB, carving out a chunk of games for USA Network can help improve the league’s reach. Lazarus said he’ll examine all sorts of live rights as they come available, provided they can boost distribution revenue as pay-TV carriage renewals arise. 

“We have a pretty good sports portfolio,” Lazarus said. “We’re not going to be in the NFL business. We’re not going to be in the Big Ten business, because that stuff’s all spoken for. But we’ll be with the next-level stuff.”

USA already airs English Premier League games in the U.S. in addition to NASCAR, certain golf events (including two majors – the U.S. Open and the British Open) and WWE’s “Smackdown.”

USA will also get WNBA games as part of NBCUniversal’s new deal with the NBA, beginning next season. Lazarus shared with me that the WNBA commitment is actually greater than the initial agreement with the league. USA Network will have Wednesday night doubleheaders beginning next season. 

The Olympics will continue to air on all of the cable networks that have long been part of NBCUniversal’s broader deal – including CNBC (hello curling!). Golf Channel already airs many live tournaments, including The Ryder Cup, and “golf will be an important vertical for us, and we’ll continue to invest in the golf industry,” Lazarus said.

Sixty-five percent of Versant’s programming is live, either through news or sports, Lazarus told me. Versant will be cut loose from NBCUniversal and will have to showcase the value of its content on its own, no longer able to link itself to NBC’s broadcast network, which owns the rights to the NBA, the NFL’s “Sunday Night Football” and many other leagues. 

But that won’t happen overnight: Versant will have about a two-year grace period, as nearly every major TV distribution deal is locked down until 2027, with the bulk coming up for renewal in 2028.

With annual revenue of roughly $7 billion, Versant won’t be able to compete for the top sports rights against behemoths like Disney, Netflix and Amazon. But the company’s sports strategy is very important to the future of the company, given its importance with distributors. Lazarus recently announced three significant sports executive hires: Matt Hong as President of Sports, Jeff Behnke as Executive Producer and Senior Vice President of Sports Production, and Roy Cho as President of Distribution and Partnerships. 

One sport Lazarus said he won’t be bidding on is F1. Those rights are currently in market, but Lazarus told me he doesn’t think the racing league will move the needle on distribution deals, noting ratings are about one-third of NASCAR’s. 

One more detail Lazarus shared with me is post spinoff, Versant will have a negotiated promotional deal with NBCUniversal where programming is marketed between the two companies’ networks and digital properties. There will be no money exchanged in the deal, but the marketing value will be equal. This goes beyond sports, but given there are far more eyeballs on NBC than on the cable networks, this works to Versant’s advantage.  

On the record

With Jason Wright, the managing partner and head of investments at Ariel Project Level …



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I’m a health tech expert and these are the Memorial Day deals I recommend shopping while you still can

Current price: $200 Original price: $250 The nice thing about buying one of Oura’s earlier model smart rings is you’ll get the same app and software experience — just a different form factor and one less day of battery life. If prospective Oura Ring buyers don’t mind this, they should opt for the Oura Ring […]

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  • Current price: $200
  • Original price: $250

The nice thing about buying one of Oura’s earlier model smart rings is you’ll get the same app and software experience — just a different form factor and one less day of battery life. If prospective Oura Ring buyers don’t mind this, they should opt for the Oura Ring 3, which has reduced its price by around 20% since the Oura Ring 4’s debut.

The Oura Ring tracks your daily sleep, stress, activity, and readiness to deliver scores, insights, and recommendations. It’s a great health tracker for people looking to optimize their sleep and activity routine, but who want gentle recommendations and encouragements that won’t make them feel bad about a poor night of sleep or a day of low activity. It’s constantly innovating with new features, like a Cardiovascular Age feature that tells you if your physiological age is ahead, behind, or at your chronological age. Plus, it partners with other health brands, like Dexcom, so you can keep track of your glucose levels on the Oura app if you use its Stelo continuous glucose monitor. 

The smart ring is compatible with Android and iOS phones, so everybody can use it to capture data. The only downside of an Oura Ring is its $70 annual subscription (which is not on sale) to unlock all that data it collects and displays. The Ring Gen 3 is also an sale in select finishes and sizes at Oura. 





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ASX finishes higher, tracking European rally — Capital Brief

The news: The Australian sharemarket has finished higher, tracking a rally in European markets overnight after US President Donald Trump delayed his threat to impose 50% tariffs on the European Union. Markets in the US and UK were closed on Monday due to public holidays. The benchmark ASX 200 rose 0.56% to close at 8,407.60, […]

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The news: The Australian sharemarket has finished higher, tracking a rally in European markets overnight after US President Donald Trump delayed his threat to impose 50% tariffs on the European Union. Markets in the US and UK were closed on Monday due to public holidays.

The benchmark ASX 200 rose 0.56% to close at 8,407.60, with six of 11 sectors finishing in the green.

Biggest movers:

  • Copper miners – Capstone Copper (+6.8%) led gains on the ASX 200, with fellow copper miner Sandfire Resources (+3.1%) also one of the biggest climbers, after a rival mine in the Democratic Republic of the Congo was closed and MAC Copper halted trading on a potential takeover announcement.
  • Tech sector (+1.2%) – The largest gaining sector was driven by its three biggest companies Wisetech Global (+2.2%), Xero (+1.5%), and TechnologyOne (+1.0%).
  • Big Banks – Australia’s biggest banks all saw gains. This was led by CBA (+0.8%), which neared an all-time high, with Westpac (+1.7), NAB (+0.9%), and ANZ (+1.4%) also rising.

Legal stoushes:

  • TerraCom (+7.1%) – The coal miner settled an ASIC lawsuit for $7.5 million for one admitted contravention of the Corporations Act and will also pay ASIC $1 million for its legal costs.
  • ASX Ltd (+0.1%) – The Federal Court ruled against the sharemarket operator in its bid to access 12 legally privileged documents relating to ASIC’s prosecution of the failed ASX CHESS replacement program.
  • AMP (-1.5%) – The financial services business will spend the next seven weeks defending a class action lawsuit led by Maurice Blackburn and Slater and Gordon for allegedly charging excessive superannuation fees.



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Winnebago County Sheriff’s Department to test new AI tool to reduce report-writing time

Sheriff Gary Caruana speaks at a news conference Wednesday, Oct. 12, 2022, at the Winnebago County Criminal Justice Center in Rockford. (Photo by Kevin Haas/Rock River Current) By Kevin HaasRock River CurrentGet our free e-newsletter ROCKFORD — The Winnebago County Sheriff’s Office will begin using a new artificial intelligence tool designed to reduce the time […]

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Sheriff Gary Caruana
Sheriff Gary Caruana speaks at a news conference Wednesday, Oct. 12, 2022, at the Winnebago County Criminal Justice Center in Rockford. (Photo by Kevin Haas/Rock River Current)
By Kevin Haas
Rock River Current
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ROCKFORD — The Winnebago County Sheriff’s Office will begin using a new artificial intelligence tool designed to reduce the time deputies spend writing reports.

The department announced a pilot program utilizing Axon’s Draft One technology. The tool uses AI and body-worn camera audio to create a first draft of the written narrative for a deputy’s report. Deputies and corrections officers utilizing the tool are required to review and verify the accuracy of all reports, the department said.

“It does force you to go through the report to make sure you agree with everything that’s written,” Sgt. Nathan K. Stoneking of the Lafayette, Indiana, police department says in a video produced by Axon highlighting the technology. “There were a few things we had to edit, but I would say it probably wrote 90% of that first report.”

A Lafayette, Indiana, police officer uses Axon’s Draft One artificial intelligence tool in this promotional photo. (Photo via Axon media kit)

The pilot program will run with a select group of deputies and corrections officers to evaluate the system’s effectiveness and the affect on daily operations, Sheriff Gary Caruana said in a news release. The department will then coordinate with Axon and members of the department to assess the outcomes and determine the future use of the technology within the department.

“Our office is committed to exploring and adopting technologies that allow our deputies to spend less time on paperwork and more time serving our Winnebago County residents,” Caruana said in a news release. “By piloting Axon’s Draft One, we’re continuing to build a modern, responsive, and efficient law enforcement agency that values both innovation and service.”

Axon is a Scottsdale, Arizona-based company that primarily develops tools for the military and law enforcement. It makes equipment such as body-worn cameras and TASER stun guns. The company says officers can spend as much as 40% of their time writing reports, and its technology can produce a draft in seconds.

Caruana said the technology is designed to act as a force multiplier by streamlining report writing while maintaining the department’s standards.


This article is by Kevin Haas. Email him at khaas@rockrivercurrent.com or follow him on X at @KevinMHaas or Instagram @thekevinhaas and Threads @thekevinhaas





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Indy 500 hits viewership milestone as media companies bet on sports

The news: This weekend’s Indy 500 became the event’s most-watched race since 2008, drawing in over 7 million viewers, per Nielsen Fast Nationals. The event marked the first time the Indy 500 aired on Fox. Overall audience increased 40% compared with last year’s race, which was broadcast by NBC. At its peak, the telecast amassed […]

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The news: This weekend’s Indy 500 became the event’s most-watched race since 2008, drawing in over 7 million viewers, per Nielsen Fast Nationals. The event marked the first time the Indy 500 aired on Fox.

  • Overall audience increased 40% compared with last year’s race, which was broadcast by NBC. At its peak, the telecast amassed 8.44 million viewers.
  • Prior to the weekend broadcast, the race had not surpassed 6 million viewers since 2016 and had only captured more than 7 million viewers four times since 2003.
  • Fox will air all 2025 Indycar races, continuing the season with the upcoming Chevrolet Detroit Grand Prix on June 1.



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What Strava Buying ‘The Breakaway’ App Means for Its Users

We may earn a commission from links on this page. It looks like Strava is making moves to become more than just a social fitness tracker. The popular fitness app—arguably the best one of its kind—announced Thursday that it has acquired The Breakaway, an AI-powered cycling training app, marking its second major acquisition in just […]

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It looks like Strava is making moves to become more than just a social fitness tracker. The popular fitness app—arguably the best one of its kind—announced Thursday that it has acquired The Breakaway, an AI-powered cycling training app, marking its second major acquisition in just over a month.

This follows Strava’s purchase of Runna back in April. So, what do these acquisitions mean for users of The Breakaway and Strava alike? Will those apps’ specific training plans become available a part of the Strava subscription? Will I have to pay for that whether I like it or not? Here’s what you need to know.

What The Breakaway brings to Strava

The Breakaway uses AI to create customized training plans for cyclists pursuing specific performance goals. The app analyzes individual fitness data and objectives to generate workouts tailored to each user’s needs and schedule.

Similarly, Runna offers AI-generated training plans, but focuses on runners rather than cyclists. As people are speculating on Reddit, these apps could represent Strava’s strategic push into more personalized training and coaching features.

Zooming out, Strava has built its reputation on social fitness tracking. As a loyal Strava user myself, I believe no other running app can beat Strava’s social and mapping features. This ability to tap into a community of fellow runners and cyclists has always differentiated Strava from pure tracking apps.

Strava’s core offering has remained relatively (and refreshingly) basic compared to specialized training apps. That said, these acquisitions sure do suggest the company wants to capture more and more of the fitness ecosystem by offering the kind of structured, goal-oriented training that serious athletes need.

What this means for pricing

Current subscribers don’t need to worry about immediate price hikes. The Breakaway costs $9.99/month, or $69.99/year. (I guess runners are willing to shell out more, since Runna costs $19.99/month, or $119.99/year.) Strava‘s free tier lets you post your runs, interact with other users, and track some basic statistics about your performance. The premium tier, at $11.99/month or $79.99/year, gives you extra performance tracking and mapping tools.


What do you think so far?

And according to statements from Strava, there are no plans to alter pricing structures or eliminate free access to the acquired apps’ basic features. Whether this pricing structure will hold long-term remains to be seen, especially as Strava integrates these services into its broader platform.

The bottom line

Rather than users needing separate apps for social tracking and structured training, Strava appears to be building an all-in-one fitness ecosystem. Even for the most casual users, this could mean access to more training tools without leaving the Strava ecosystem. But as some disgruntled fans are voicing, it can be frustrating to see Strava scoop up AI-powered training features, rather than fix some of its most basic issues. (Seriously: I should be able to accurately search for for past runs.)

And we can only hope that pricing doesn’t get too crazy. We’ll see whether users are willing to pay more for what has traditionally been a social-first fitness app.

Finally, as Strava continues to expand its feature set, it’s worth remembering that the app defaults to public sharing. Regularly review your privacy settings to ensure you’re not inadvertently sharing location data or personal information more broadly than intended.





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CR Fitness Holdings Opens 85th Crunch Fitness Location with State-of-the-Art Facility in Gainesville, GA

Crunch Gainesville, GA Set to Open at 250 John W Morrow Jr Pkwy, Suite 100 Gainesville, GA 30521. Soft opening on May 29th, Grand Opening May 31st. GAINESVILLE, Ga., May 27, 2025 /PRNewswire/ — CR Fitness Holdings, the nation’s fastest-growing franchisee of Crunch Fitness, is excited to announce its grand opening for their upcoming location, Crunch Gainesville, […]

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Crunch Gainesville, GA Set to Open at 250 John W Morrow Jr Pkwy, Suite 100 Gainesville, GA 30521. Soft opening on May 29th, Grand Opening May 31st.

GAINESVILLE, Ga., May 27, 2025 /PRNewswire/ — CR Fitness Holdings, the nation’s fastest-growing franchisee of Crunch Fitness, is excited to announce its grand opening for their upcoming location, Crunch Gainesville, GA—its 14th location in the Atlanta metropolitan surrounding area. This state-of-the-art, brand new 40,158-square-foot fitness center, located at 250 John W Morrow Jr Pkwy, Suite 100 Gainesville, GA 30521 represents a $5 million investment and is the first Crunch Fitness in the city of Gainesville, GA.

Crunch Gainesville, GA will redefine what a fitness destination can be, blending cutting-edge equipment with an atmosphere that’s as motivating as it is fun. Crunch Gainesville, GA is a brand-new 3.0 location with a modern design that will provide a complete, upscale fitness experience with a focus on quality service. The center features top-of-the-line cardio and strength equipment including Olympic squat racks, a group fitness studio, Infrared sauna, hot studio for yoga and Pilates, boxing classes, performance turf, dry saunas, HydroMassage®, tanning, and the innovative HIITZone™. Spacious, modern locker rooms complete the experience, providing everything needed for a smooth and comfortable visit. Whether you’re a beginner looking for Personal Training or a seasoned athlete ready for Group Fitness classes, Crunch Gainesville, GA accommodates a variety of fitness goals in a motivating, engaging and welcoming environment for the entire community.

The doors will officially open for workouts on May 29th at 5:00 a.m. with a soft opening, giving early members a chance to explore this new, $5 million gym. The grand opening celebration will take place on May 31st from 10:00 a.m. to 1:00 p.m., featuring a BBQ cook-out, lively party atmosphere, exciting promotions, vendors on site with prizes and giveaways – and most importantly, a look at everything Crunch has to offer its prospective members!

But that’s not all—Crunch Gainesville, GA will host a special sneak peek event on May 27th from 6:00 p.m. to 9:00 p.m., complete with a ribbon-cutting ceremony by Mayor of Gainsville Sam Couvillon at 7:30 p.m. This event is an opportunity for community members to tour the facility, ask questions and receive special deals.

“We’re excited to expand our footprint to 14 clubs in the Atlanta area with this gym location in Gainesville, GA” says Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location takes everything our members love about Crunch to the next level, with premium amenities, the latest equipment, and a fun, welcoming atmosphere that caters to everyone.”

CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. With more than 150 years of combined industry experience, the team, led by Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale, currently operates 85 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona.

For more information about Crunch Gainesville, GA and it’s special “Grand Opening” offer to Join for $1 plus get 30 Days Free, visit crunch.com.

About CR Fitness Holdings, LLC
CR Fitness Holdings, LLC is the leading franchisee of Crunch Fitness, with over 150 years of combined experience in the fitness industry. The company’s expansion across the U.S. reflects its commitment to providing accessible fitness experiences that combine high-quality equipment, a fun atmosphere, and exceptional value.

About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

Media Contact:
Rich Merrill
SVP, Marketing – CR Fitness
[email protected]

SOURCE CR Fitness Holdings, LLC.



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