VICE Sports to Broadcast 14 BIG3 Basketball Games This Season

VICE Sports will carry 14 games from the BIG3 three-on-three men’s basketball league founded by Ice Cube and Jeff Kwatinetz. BIG3’s eighth season begins on June 14, and, for the first time, the league will feature teams representing home markets in a transition to a fully home-based model. VICE TV will televise a doubleheader live that Saturday beginning at 6 p.m. ET, with that coming following the live CBS broadcast of the season opener.
VICE TV will carry 14 regular-season BIG3 games on eight dates between the June 14 premiere and the August 9 end of the regular season. Their broadcasts will be produced by CBS Sports, which remains the league’s primary media partner.

“We are so pleased to welcome VICE Sports to the BIG3 media lineup,” says BIG3 President Jeff Kwatinetz. “We know that our content is completely unique in the summer sports marketplace and are fortunate to have found a partner that shares our values and respects our content strategy. Their young, irreverent, and connected viewership is the perfect audience for us and we look forward to creating a new home for our existing fans while continuing to expand and cultivate new BIG3 fanatics from VICE’s outstanding viewership. We can’t wait to bring our fast, physical, exciting product to VICE TV viewers beginning June 14.”

“Everyone at VICE TV is beyond excited to add BIG3 basketball to our growing roster of compelling sports content,” says Pete Gaffney, President of VICE TV. “In a short time, we’ve established VICE Sports and transformed VICE TV into a true destination for bold, fearless sports programming, including documentaries, formatted shows, acquired content, and live sports like BIG3, that fans crave. Across all of VICE – TV, Studios, Digital – we’re expanding our sports slate in a big way and building a true multi-platform brand that brings an authentic voice to sports as only VICE can.”