ViewLift unveils two new AI products to transform streaming intelligence and operations

ViewLift has launched two new AI-powered solutions designed to enhance business intelligence and customer support operations for media companies, sports organisations, and content owners distributing their content worldwide.

ViewLift Data Insights Pro is ViewLift’s new conversational AI analytics tool that delivers personalised, real-time insights via text to content owners’ executives. Designed to function as a virtual data analyst, ViewLift Data Insights Pro provides summaries of the past day’s key metrics, and interprets texted follow-up questions from executives, providing actionable business intelligence on streaming trends, viewer behaviour, content performance, and monetisation metrics. It acts as an always on 24/7/365 business, saving time and enabling quick decision-making.

“ViewLift Data Insights Pro reflects our commitment to democratising data and making it instantly actionable for our partners,” said Rick Allen, CEO of ViewLift. “Whether you’re tracking live event viewership, revenue, or other key metrics, this tool delivers clarity in minutes, not days.”

Also new is ViewLift FanAssist AI an AI-powered automated support platform enhancing customer support and reducing customer service response time. ViewLift FanAssist AI integrates with each client’s customer inquiries ticketing system, resolving questions across multiple languages and channels. It intelligently categorises tickets, suggests optimal responses using a 3+3+1 AI decision engine, and executes automated tasks to help customers solve their problems across a range of questions and issues. It utilises AI to detect the problem; craft a response from the internal knowledge management system and AI LLM; and respond to the customer within minutes. Additionally, ViewLift FanAssist AI enables rapid scaling for large events, eliminating the need for human intervention, making it cost-effective and always available, and providing responses in the language initially used by the inquiring customer.

ViewLift FanAssist AI is already successful in the field: a top sports streaming platform successfully reduced its customer support ticket volume by nearly 90% during high-traffic live events. With millions of concurrent users tuning in for marquee football matchups, ViewLift FanAssist AI handled complex multilingual inquiries in real-time, freeing up support teams and ensuring uninterrupted fan engagement.

To optimise viewer engagement further, ViewLift has integrated Google Vertex AI into its platform to power an advanced recommendations engine. By combining machine learning models trained on rich behavioural and content metadata, ViewLift’s advanced recommendations engine empowers its clients with personalised content suggestions across all devices.

Vertex AI-powered real-time personalisation helps clients increase viewer retention, extend watch times, and grow revenue, providing a dynamic, tailored streaming experience that adapts to each viewer’s unique interests and keeps audiences coming back for more.