Technology
Vitalist Inc. and Authentic Unveil Multi-Market Smartwatch Licensing Agreement for Reebok — TradingView News
(TheNewswire) Calgary, AB, Canada – TheNewswire – May 29, 2025 –Vitalist Inc. (TSX-V: VITA) (“Vitalist”), a dynamic global smartwatchcompany known for its strategic partnerships with world-class brands,today announced a landmark 5-year exclusive brand licensing agreementwith Authentic Brands Group (“Authentic”), a global brand development andlicensing platform, for the iconic and irreverent sports culturebrand, Reebok. This partnership empowersVitalist™ […]

(TheNewswire)
Calgary, AB, Canada – TheNewswire – May 29, 2025 –Vitalist Inc. (TSX-V: VITA) (“Vitalist”), a dynamic global smartwatchcompany known for its strategic partnerships with world-class brands,today announced a landmark 5-year exclusive brand licensing agreementwith Authentic Brands Group (“Authentic”), a global brand development andlicensing platform, for the iconic and irreverent sports culturebrand, Reebok. This partnership empowersVitalist™ to create,produce and deliver cutting-edge Reebok branded smartwatchesthroughout the Americas, spanning the United States, Canada and LatinAmerica, excluding Mexico.
By uniting Reebok’s
iconic brand status with Vitalist’s expansive distribution network
reaching across 20+ countries, including leading technology retailers,
this strategic alliance is positioned to capture substantial market
share in the rapidly expanding smartwatch sector.
“Our partnership with
Authentic for Reebok represents a defining moment for Vitalist as we
accelerate our expansion in consumer electronics,” said Kalvie
Legat, Vitalist’s CEO. “Reebok’s commitment to fitness and
lifestyle excellence perfectly complements our mission to deliver
intelligent, accessible, premium wearable technology. We’re
confident that Reebok smartwatches, powered by our upcoming VitalOS™
and leveraging our robust distribution channels, will create an
immediate connection with consumers.”
“This strategic
collaboration with Vitalist enables us to connect with our community
in a powerful new way, offering innovative wearable technology that
not only enhances their active lifestyles but truly embodies
Reebok’s commitment to fitness and sport,” said Steve Robaire,
EVP, Reebok at Authentic. “By integrating our performance heritage
with Vitalist’s technological expertise, we are creating smart
devices that do not just track fitness, they inspire it.”
Vitalist anticipates the
Reebok smartwatch collection will benefit from Vitalist’s commitment
to technological innovation, featuring its highly anticipated VitalOS
platform scheduled for release in the second half of 2025. While
specific product features remain under wraps until launch, consumers
can anticipate a sophisticated lineup of smartwatches integrating
advanced fitness tracking capabilities, seamless connectivity, and the
distinctive design excellence synonymous with the Reebok legacy. This
strategic alliance reinforces Vitalist dedication to delivering
compelling and innovative products to consumers while aiming to
significantly enhance Reebok’s footprint in the digital fitness and
lifestyle ecosystem.
Neither the TSX
Venture Exchange nor its Regulation Services Provider (as that term is
defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
For more information about Vitalist Inc., please visit
www.vitalist.co.
To be added to the Vitalist distribution list, please
register at www.vitalist.co/investors.
About
Vitalist Inc. Vitalist™ is an innovative
technology provider that helps brands build better products. Through
VitalOS™, brands create seamlessly connected devices and
applications that adapt to each user. By uniting hardware and software
with intelligent analytics, we’re building an
ecosystem of personalized solutions that enhance human
potential.
Forward-Looking Information
This press release contains forward-looking information
within the meaning of applicable securities laws. In general,
forward-looking information refers to disclosure about future
conditions, courses of action, and events. The use of any of the words
“anticipates”, “believes”, “expects”, “intends”,
“plans”, “will”, “would”, and similar expressions are
intended to identify forward-looking information. More particularly
and without limitation, this press release includes forward-looking
information with respect to timing of the launch of the VitalOS
operating system, the ability to capture substantial market share, the
expectation that products will create immediate connections with
consumers, and related comments on product features and
capabilities.
Although Vitalist
believes that the expectations and assumptions on which such
forward-looking information is based are reasonable, undue reliance
should not be placed on the forward-looking information because
Vitalist cannot give any assurance that it will prove to be accurate.
By its nature, forward-looking information is subject to various risks
and uncertainties, which could cause the actual results and
expectations to differ materially from the anticipated results or
expectations expressed in this press release. A detailed description
of risk factors that may cause actual results to differ materially
from forward-looking information can be found in Vitalist’s most
recent annual information form and management’s discussion and
analysis on the SEDAR website at www.sedarplus.ca. Although Vitalist has
attempted to identify in its public disclosure important factors that
could cause actual results to differ materially from those
contained in forward-looking information, there may be other factors
that cause results not to be as anticipated, estimated or intended.
Readers are cautioned that the risk factors in its public disclosure
may not be exhaustive. Readers are further cautioned not to place
undue reliance on forward-looking information as there can be no
assurance that the plans, intentions or expectations upon which they
are placed will occur. Forward-looking information contained in
this press release is expressly qualified by this cautionary
statement. The forward-looking information contained in this press
release represents the expectations of Vitalist as of the date of this
press release and, accordingly, is subject to change after such
date. However, Vitalist expressly disclaims any intention or
obligation to update or revise any forward-looking information,
whether as a result of new information, future events or otherwise,
except as expressly required by applicable securities law.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s
leading owner of sports, lifestyle and entertainment intellectual
property. It acquires and owns iconic brands, repositions them for
long-term growth and partners with top-tier operators to scale
globally, all while delivering bold storytelling and marketing that
brings each brand to life.
Authentic owns more than 50 global brands, generating
approximately $32 billion in annual systemwide retail sales. These
brands have a significant presence in 150 countries, with more than
29,000 freestanding stores and shop-in-shops, as well as 400,000
points of sale worldwide. Authentic’s portfolio of globally
recognized brands includes Shaquille O’Neal, David Beckham, Reebok,
Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated,
Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers,
Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and
Ted Baker. Through its joint venture with Saks
Global, Authentic Luxury Group (ALG), it drives growth for luxury and
accessible luxury brands, including Barneys New York, Judith Leiber,
Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF
5TH.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and WeChat.
About Reebok
Reebok is an iconic and irreverent sports culture brandwith a rich and storied fitness heritage dating back to 1895. Foundedon athletic footwear that changed the direction of sport, Reebokcontinues to introduce innovations that propel the industry forward.Today, Reebok sits at the intersection of active, lifestyle and sport,offering high quality and modern styles that are adaptable for everyoccasion. The brand strives to deliver every athlete, fromprofessionals to enthusiasts, with the opportunity, products andinspiration to reach their full potential. Reebok currently operatesin 80 countries with approximately 400 freestanding stores around theworld.
For more information, visit
Reebok.com or for the latest newsat News.Reebok.com. Discover Reebokon Instagram,Xand Youtube.
Further Information
For further information about Vitalist Inc. pleasecontact:
KalvieLegat
Chief ExecutiveOfficer
+1 403 560-9635
ir@vitalist.co
Copyright (c) 2025 TheNewswire – All rights reserved.
Technology
Mibro Unveils Three New Smartwatches, Highlighting Sports-Tech Innovation and Brand Transformation
SHENZHEN, China, June 16, 2025 /PRNewswire/ — On June 16, Mibro, a brand of ZhenShi Information Technology (Shenzhen) Co., Ltd, proudly announces the launch of three new smartwatches: GS Explorer S, GS Pro2, and GS Active2, marking a milestone in its brand evolution. With a renewed focus on integrating sports and technology, the release underscores the […]

SHENZHEN, China, June 16, 2025 /PRNewswire/ — On June 16, Mibro, a brand of ZhenShi Information Technology (Shenzhen) Co., Ltd, proudly announces the launch of three new smartwatches: GS Explorer S, GS Pro2, and GS Active2, marking a milestone in its brand evolution. With a renewed focus on integrating sports and technology, the release underscores the brand’s commitment to supporting athletes across various disciplines.
Each smartwatch in the lineup is designed to serve a unique athletic purpose. The Mibro GS Explorer S is engineered for extreme outdoor adventurers, ensuring durability in demanding environments. It supports freediving, sailing, surfing, mountaineering, and rock climbing, featuring military-grade durability, Bluetooth calling, a 100-meter water resistance rating and advanced health monitoring. A premium version boasts an aerospace-grade titanium alloy body. At MWC 2025, the GS Explorer S won the “Best in Show” award from Wareable, highlighting its exceptional performance and design.
The Mibro GS Pro2 targets triathlon participants, particularly those who engage in the sport regularly through amateur events. As the flagship model of the lineup, it combines rugged construction with a lightweight build. The smartwatch supports multi-sport tracking for swimming, cycling, and running, and includes trajectory navigation for enhanced route planning and performance analysis.
The running community will find its match in the lightweight design of the Mibro GS Active2, which weighs just 39.9 grams. Tailored specifically for runners, the smartwatch incorporates six core technologies, reshaping training experiences through various running modes and personalized training plans.
A notable innovation across the new GS Series lineup is the Padel mode. Using real athlete performance data and guidance from China’s top Padel professionals, the feature provides sport-specific metrics and professional-grade feedback tailored to players of all skill levels.
All three watches are powered by Galaxy OS 2.0, delivering a smoother and more intuitive user interface. The system allows seamless health and fitness data integration with third-party platforms, including Google Fit for Android users, Apple Health for iOS, and Strava for GPS-enabled devices, ensuring a connected and holistic user experience.
This launch marks Mibro’s evolution from a wearable brand to a sports tech partner. Backed by 300+ R&D engineers, 200+ patents, and an in-house sports science lab, the company is poised to drive the next generation of smart athletic performance tools.
Technology
Mibro Unveils Three New Smartwatches, Highlighting Sports-Tech Innovation and Brand Transformation
SHENZHEN, China, June 16, 2025 /PRNewswire/ — On June 16, Mibro, a brand of ZhenShi Information Technology (Shenzhen) Co., Ltd, proudly announces the launch of three new smartwatches: GS Explorer S, GS Pro2, and GS Active2, marking a milestone in its brand evolution. With a renewed focus on integrating sports and technology, the release underscores the […]

SHENZHEN, China, June 16, 2025 /PRNewswire/ — On June 16, Mibro, a brand of ZhenShi Information Technology (Shenzhen) Co., Ltd, proudly announces the launch of three new smartwatches: GS Explorer S, GS Pro2, and GS Active2, marking a milestone in its brand evolution. With a renewed focus on integrating sports and technology, the release underscores the brand’s commitment to supporting athletes across various disciplines.
Mibro New GS Series jwplayer(‘myplayer1’).setup({file: ‘https://mma.prnasia.com/media2/2711236/GS_Series_HD_EN.mp4’, image: ‘https://mma.prnasia.com/media2/2711236/GS_Series_HD_EN.mp4?p=medium’, autostart:’false’, stretching : ‘uniform’, width: ‘512’, height: ‘288’});
Each smartwatch in the lineup is designed to serve a unique athletic purpose. The Mibro GS Explorer S is engineered for extreme outdoor adventurers, ensuring durability in demanding environments. It supports freediving, sailing, surfing, mountaineering, and rock climbing, featuring military-grade durability, Bluetooth calling, a 100-meter water resistance rating and advanced health monitoring. A premium version boasts an aerospace-grade titanium alloy body. At MWC 2025, the GS Explorer S won the “Best in Show” award from Wareable, highlighting its exceptional performance and design.
The Mibro GS Pro2 targets triathlon participants, particularly those who engage in the sport regularly through amateur events. As the flagship model of the lineup, it combines rugged construction with a lightweight build. The smartwatch supports multi-sport tracking for swimming, cycling, and running, and includes trajectory navigation for enhanced route planning and performance analysis.
The running community will find its match in the lightweight design of the Mibro GS Active2, which weighs just 39.9 grams. Tailored specifically for runners, the smartwatch incorporates six core technologies, reshaping training experiences through various running modes and personalized training plans.
A notable innovation across the new GS Series lineup is the Padel mode. Using real athlete performance data and guidance from China’s top Padel professionals, the feature provides sport-specific metrics and professional-grade feedback tailored to players of all skill levels.
All three watches are powered by Galaxy OS 2.0, delivering a smoother and more intuitive user interface. The system allows seamless health and fitness data integration with third-party platforms, including Google Fit for Android users, Apple Health for iOS, and Strava for GPS-enabled devices, ensuring a connected and holistic user experience.
This launch marks Mibro’s evolution from a wearable brand to a sports tech partner. Backed by 300+ R&D engineers, 200+ patents, and an in-house sports science lab, the company is poised to drive the next generation of smart athletic performance tools.
For more information, please visit https://www.mibrofit.com/, or follow them on Facebook and Instagram.
For business inquiries, please contact business@mibrofit.com.
This article was produced by Cision PR Newswire, our trusted news partner. The views expressed and the content presented here are solely those of the author and may not fully reflect the opinions of Thailand Business News. |
Read the original article : Mibro Unveils Three New Smartwatches, Highlighting Sports-Tech Innovation and Brand Transformation
Technology
New Peloton fitness equipment teased by CEO – could even arrive this year
When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Peloton Quick Summary Peloton’s CEO has teased that new hardware could be on the cards. No details were specified, but it looks like we will learn more about the new equipment roadmap in a few months. Peloton […]

When you buy through links on our articles, Future and its syndication partners may earn a commission.
Credit: Peloton
Quick Summary
Peloton’s CEO has teased that new hardware could be on the cards.
No details were specified, but it looks like we will learn more about the new equipment roadmap in a few months.
Peloton has released a number of new fitness features onto its equipment over the last couple of years, but it’s been a while since we have seen any new hardware.
The latest to come from the company was the Peloton Row, which launched at the end of 2022, but that has yet to be made available in the UK. So for those this side of the pond, the Peloton Guide is the most recent.
Thankfully though, after teasing what could be a deeper integration with Garmin Connect on the software side of things, Peloton’s CEO, Peter Stern, has now mentioned hardware as part of a possible future roadmap.
During Peloton’s Q3 2025 earnings call (via Pelobuddy), Stern responded to a question from an analyst saying: “We’ve got to start innovating on our hardware. We’ve been doing a great job on software, but it’s all got to come together as a mix of hardware and software and incredible content that we’ve got, so that our members derive even more value from us and they’ve got reasons to buy more from Peloton.”
No specifics were detailed, but the report on Pelobuddy pulls out the “reasons to buy more” quote. It claims this suggests Peloton will offer new products or enhancements to its existing equipment as part of its near-future strategy.
When might we learn more about new Peloton hardware?
As for when we might learn about what the firm has in the pipeline, Stern suggested during the Bank of America Global Tech Conference at the beginning of June that the roadmap would be shared later this year.
“[I’m] not here today to announce the future product roadmap of the company. I think we’ll do that a few weeks after the fourth quarter earnings because I think I’d like to separate it in time,” he said during the conference.
For now, there are no official details of what Peloton equipment we might see launch this or early next year, but it certainly seems like it has something up its sleeve. We just hope we get it in the UK… unlike the Peloton Row.
Technology
Proliferation of sports funds highlights growing need for differentiation
In April, renowned dealmaker Michael Klein told the crowd at SBJ’s World Congress of Sports that it was “a dramatic overstatement” to say institutional capital had flooded into sports, noting the industry still is dominated by individual investors while in other mature sectors “institutional dollars are roughly equal to 80% to 90% of the asset […]


“Unless you have a very specific lens on what you’re investing in and the differentiators for you as a fund, then it’s actually a challenging [fundraising] environment.”
— Jason Wright, Ariel Investments, Project Level
Technology
“Robots in the Ring”: These Two Humanoid Fighters Are Kickboxing With Shocking Agility in a Spectacle That Blurs Man and Machine
IN A NUTSHELL Humanoid robots participated in a historic kickboxing match in Hangzhou, China, showcasing the integration of AI in sports.
These robots are controlled by human operators, highlighting the current blend of human skill and robotic technology.
The event underscores technological advances in AI, promising to revolutionize traditional sports and create […]

IN A NUTSHELL |
|
The world of competitive sports is evolving rapidly, and nothing illustrates this better than the recent kickboxing match in Hangzhou, China, featuring two humanoid robots. These mechanical athletes, controlled remotely by skilled operators, engaged in a thrilling display of agility and precision. As they traded blows in the ring, it became clear that the future of combat sports may involve more than just human competitors. This event signifies a remarkable intersection of technology and athletics, demonstrating the potential for artificial intelligence (AI) to transform traditional sports.
The Rise of Humanoid Robots in Sports
Humanoid robots are not entirely new to the athletic scene, but their recent foray into combat sports marks a significant milestone. The event in Hangzhou showcased two slender, bipedal robots engaging in a dynamic match of kickboxing. Despite their thin frames, these robots delivered powerful punches, kicks, and knee strikes, captivating the audience with their performance. What makes this event particularly noteworthy is that it is the first of its kind, where humanoid robots are the main attraction in a combat sport setting. The audience watched in awe as the robots stumbled and fell but swiftly rose to continue the bout, demonstrating resilience and agility akin to human athletes.
While the robots themselves are impressive, it’s important to note that they are still reliant on human operators. These robots do not yet have the capability to act autonomously in the ring, as each move is orchestrated by a team of remote operators. This blend of human skill and robotic prowess represents the current state of AI integration in sports, highlighting both the advancements and limitations of technology in this field.
“It’s Not a Robot Anymore”: Boston Dynamics Unleashes Atlas With Superhuman 3D Vision—and It’s More Aware Than Most Humans
Technological Advances Driving Sports Innovation
The integration of AI and robotics into sports is fueled by rapid technological advancements. These humanoid robots are equipped with sophisticated sensors and actuators, enabling them to perform complex movements required in combat sports. The development of such robots involves interdisciplinary collaboration, combining expertise from robotics, AI, and sports science. This collaboration is essential for enhancing the robots’ performance, allowing them to mimic human movements more accurately.
Moreover, this event underscores the potential of AI to revolutionize traditional sports. As technology continues to evolve, we may see further incorporation of AI not only in combat sports but across various athletic disciplines. The implications are vast, ranging from improved training methods for human athletes to the creation of entirely new sports that challenge both human and robotic participants. The fusion of AI and sports promises to push the boundaries of what is possible, offering a glimpse into a future where technology and athletics are inextricably linked.
“Like a Snake Made of Origami”: This New Soft Robot Slithers Through Tight Spaces Using a Freaky Kirigami Skin
Implications for the Future of Competitive Sports
The introduction of humanoid robots into the realm of combat sports raises intriguing questions about the future of competitions. Will robots eventually compete independently, without human intervention? How will this shift impact the perception and popularity of traditional sports? As these technologies develop, they may pave the way for entirely new genres of sports that blend human and robotic elements. The excitement surrounding these events could attract new audiences, broadening the appeal of sports to tech enthusiasts and younger generations.
Furthermore, the integration of AI in sports could lead to enhanced safety protocols, as robots can be designed to minimize injury risks during competitions. This aspect is particularly relevant in contact sports, where athlete safety is a paramount concern. As AI continues to advance, it will be crucial to address ethical considerations, such as ensuring fair competition and maintaining the integrity of sportsmanship. The balance between human and machine in sports will likely be a topic of ongoing debate as the landscape of competitive athletics evolves.
“Robot Walks Out Alone”: Scottish Scientists Create 3D-Printed Creature That Moves on Its Own—No Wires, No Code, No Human Control
China’s Role in AI and Robotics Development
The event in Hangzhou highlights China’s growing influence in the field of AI and robotics. The country has invested heavily in these technologies, aiming to become a global leader in innovation. The development of humanoid robots for sports is just one facet of China’s broader strategy to integrate AI into various sectors, including military applications. Recently, China announced the construction of a giant quadruped military robot, signaling its commitment to advancing robotic capabilities.
This focus on AI and robotics positions China at the forefront of technological innovation, with implications extending beyond sports. As China continues to push the boundaries of what is possible with AI, it sets the stage for international competition in technology development. The outcomes of these advancements will shape not only the future of sports but also the broader landscape of AI applications worldwide.
The introduction of humanoid robots into combat sports is a testament to the rapid progress of AI and robotics. As technology continues to evolve, it will be fascinating to see how these developments influence the future of sports and beyond. Will we see a day where robots and humans compete side by side on equal footing? How will these innovations reshape our understanding of competition and athleticism in the years to come?
Our author used artificial intelligence to enhance this article.
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Technology
IGT Extends Sports Betting Tech Partnership With Boyd Gaming in Nevada
LONDON, June 16, 2025 /PRNewswire/ — International Game Technology PLC (NYSE: IGT) announced today that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. […]

“Boyd Gaming is pleased to announce our decision to continue powering our retail and mobile sportsbooks in
“IGT PlaySports looks forward to continuing our close partnership with Boyd Gaming in
In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across
IGT PlaySports technology also powers retail sportsbooks at Boyd Gaming-owned casinos in
About IGT
IGT (NYSE: IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 jurisdictions around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.
Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning International Game Technology PLC and its consolidated subsidiaries (the “Company”) and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, including the various environmental, social, governance and sustainability initiatives, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “would,” “should,” “shall,” “continue,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company’s control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) the factors and risks described in the Company’s annual report on Form 20-F for the financial year ended December 31, 2024 and other documents led from time to time with the SEC, which are available on the SEC’s website at www.sec.gov and on the investor relations section of the Company’s website at www.IGT.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that affect the Company’s business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to International Game Technology PLC, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.
Contact:
Phil O’Shaughnessy, Global Communications, toll free in
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190
© 2025 IGT
The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors.
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SOURCE International Game Technology PLC
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