A recent report from SponsorUnited suggested sponsorship deals in women’s sports have grown at a 12 per cent year-over-year (YoY) rate. The NWSL was found to be leading the way amongst women’s sports properties with a 19 per cent YoY increase. Contract: CVS Health’s logo to continue appearing on the front of the Spirit’s home […]
A recent report from SponsorUnited suggested sponsorship deals in women’s sports have grown at a 12 per cent year-over-year (YoY) rate. The NWSL was found to be leading the way amongst women’s sports properties with a 19 per cent YoY increase.
Contract:
- CVS Health’s logo to continue appearing on the front of the Spirit’s home and away kits
- Three-year extension to see CVS Health support staff and community programs
- CVS Health’s logo and brand messages to appear on electronic pitchside advertising, player announcements to also be presented by CVS Health
Context:
The National Women’s Soccer League’s (NWSL) Washington Spirit has expanded its front-of-kit partnership with CVS Health.
The Spirit’s home game against Orlando Pride on 18th October will be ‘CVS Health Day’, featuring health-related initiatives and programming focused on women’s health.
Comment:
The Spirit said this was a multimillion-dollar investment and ranked among the most valuable NWSL sponsorship deals in the league. This comes after the Portland Thorns reportedly signed the richest deal in NWSL history with home security specialist Ring, which is worth more than US.5 million per year.
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“When you have influential, national brands like CVS Health recognising the trajectory of our club and wanting to be an integral part of our growth, it is a testament to the sport’s increasing relevance in both business and American culture. We are incredibly proud to extend this relationship and create new opportunities for our players, fans and community.”
“Our partnership renewal with CVS Health goes beyond a business deal – it is a validation of where our team, league and women’s sports as a whole are headed,” said Michele Kang, Washington Spirit owner.
