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Motorsports

‘We Want to Meet People Where They Are’: Corn Farmers Embrace NASCAR

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This summer, the motorsports version of the “Field of Dreams” will roar back to life. Just an hour from downtown Des Moines with a large cornfield surrounding the Iowa Speedway, Newton, Iowa, will once again host the two largest professional motorsports series in the United States: the IndyCar Series and NASCAR.

The NASCAR weekend Aug. 1-3 is especially important for the speedway and for Iowa farmers. For the second straight year, the Cup Series race will bear the name of the largest state corn grower organization — the Iowa Corn 350 Powered by Ethanol.

How this partnership came to be — and the impact it has had on the parties involved — is a story that begins in Iowa Speedway’s infancy. 

Beginnings

Since Iowa Speedway opened in 2006, Iowa Corn has been on the radar of racing bodies trying to stage events there. Iowa Corn CEO Craig Floss said that ahead of the first race, the speedway reached out to the association. At the time, though, none of the events at the speedway involved ethanol. Apart from state pride, there was no specific reason for the organization to jump in. 

Iowa Corn left the door open, however — and the 2007 IndyCar season just so happened to be when the series announced it would move to 100% fuel-grade ethanol. 

“[Iowa Speedway] approached us again and said, ‘Here’s what IndyCar wants to do. This could be one of their flagship races in Iowa. Would Iowa Corn reconsider and would you perhaps come in?’ ” Floss said. “We started working through it and as a farmer board, we decided, ‘Let’s give this a try. Let’s see how this might work.’ ”

Iowa Corn was in — and ready to be the title sponsor of the first top-division nationwide series to take place in the state since three races in 1915 and 1916 at racetracks in Burlington and Des Moines. (Back then, the races were hosted by the American Automobile Association (AAA).) 

Beginning with the 2007 Iowa Corn Indy 250, Iowa Corn was a title partner with the Speedway for 11 years under three different names. After the 2018 event, time was up from the ICGA’s point of view. Floss said the partnership had run its course and had been a success for the group’s farmer members — and importantly, it was no longer the organization’s only foray into motorsports. 

Richard Childress Racing driver Austin Dillon goes down pit road at Iowa Speedway in a Get Bioethanol sponsored Chevrolet. Iowa Corn signage is seen on the wall in front of pit road.

Iowa Speedway


Ethanol’s Motorsports Expansion

In late 2010, NASCAR announced its intention to begin running an E15 fuel blend (Sunoco Green) in all three of its nationwide series, including the Cup Series. This move also kicked off a partnership with Growth Energy, and American Ethanol branding became an ever-present sight in the sport. American Ethanol and Get Bioethanol branding served as the title sponsor for multiple races, and a further partnership with Richard Childress Racing has seen the famous No. 3 Chevrolet car sponsored by the initiative on numerous occasions. 

Floss said that Childress in particular has been a visible proponent of Growth Energy and ethanol as a whole, appearing in front of the Senate Agriculture Committee in 2014, and other occasions, for the ethanol industry. 

(In Dec. 2024, it was reported that the recognizable green Get Bioethanol ring situated at the fuel port of the stock cars would be going away from the 2025 season onward.)

A Speedway Reborn

Penske Racing driver Ryan Blaney (left) is interviewed at the Iowa Speedway during a fan event ahead of the 2024 Iowa Corn 350 Powered by Ethanol. Blaney would go on to win the inaugural NASCAR Cup Series at the racetrack.

Iowa Speedway


In 2023, Iowa Speedway was navigating the second year of its new main event — an IndyCar Series doubleheader weekend introduced in 2022. The racetrack, owned by NASCAR but not hosting a race at the organization’s top three levels, was suddenly thrust into the discussion as a potential option for a Cup Series race in 2024. 

By Sept. 2023, an opening in the Cup schedule appeared. It was going to be a very quick turnaround, but NASCAR’s top drivers would be headed to Iowa for the first time ever. Current Iowa Speedway President Eric Peterson was on the NASCAR West Corporate sales team at the time, and began work on trying to get a title sponsor for the race. 

The person he got in touch with was Floss, who said he had no idea the call was coming. Floss said Iowa Corn made its decision in October or November, and the decision was officially announced Dec. 4, 2023, as The Iowa Corn 350 Powered by Ethanol.

In between negotiations for the title sponsorship and the race in June 2024, Peterson moved to Iowa and took the mantle as president of the speedway. The pressure was immense — not only because it was the first race at the speedway for the Cup Series. It was also going to be held in prime time on USA Network — another boost Iowa Corn considered when taking on the sponsorship, as it was NBC‘s first event of the season. 

Peterson said NASCAR had to “roll out the red carpet” in preparation to make the event a success.

“When NASCAR’s heading is on a show somewhere, they offer the resources, the support, [and] the team to make this successful. It’s not even an option not to be successful,” Peterson said.

A Winning Weekend

Iowa corn farmers (in yellow shirts on the left) interact with race-going fans outside of Iowa Speedway ahead of the 2024 Iowa Corn 350 Powered by Ethanol. Over 1,000 corn farmers attended the race on behalf of Iowa Corn.

Iowa Speedway


The dash to promote the 2024 race and prepare sponsor events on a short turnaround put the Iowa Corn and Iowa Speedway teams into overdrive. Tickets for the race sold out before Christmas, only heightening the pressure.

Floss said the quick sellout confirmed the decision to be a title sponsor was the right one, and it was backed up by the results of a survey Iowa Corn did with farmer members. Floss said he expected farmers’ most popular sport to be football or baseball — but racing was at the top of the list. Iowa Corn Promotion Board First Vice President Joe Roberts, a farmer from Wright County in the northern part of the state, is one of those farmers. 

A fan of racing since he was a little kid, Roberts said he could barely contain his excitement when the announcement was made. As a part of the Iowa Corn checkoff promotion staff, he worked on the market development, research, and education angles the organization was taking in the lead-up to the race. He said the race (and the location of the track) was a great jump-off point for the educational aspect of the campaign.

“A lot of people might not be familiar with what Iowa Corn does, and then we get to highlight everything that we do, not just here at the race, but what we do to grow markets nationwide,” Roberts said. “What we do in the research field, trying to drive new uses for corn. A little bit of it is public perception, the ability to reach consumers and educate them about what corn farmers do, and to be able to showcase that right there in their backyard where they’ve got cornfields right outside the racetrack.”

When race day arrived on June 16, more than 1,100 farmers gathered at Iowa Corn’s hospitality tent outside turn four of the racetrack. Floss said the farmer response in the lead-up to the race exceeded expectations, as did the race weekend. The Cup race, won by Ryan Blaney, drew 2.693 million average TV viewers, and Iowa Corn’s internal metrics confirmed the sponsorship had been a smart bet. 

“We really believed and felt that for the dollars invested, the return and exposure that we got — the leverage factor — was awesome,” Floss said. “That’s why we decided to do it again.”

Full Speed Ahead

Iowa Speedway


Iowa Speedway and NASCAR agreed — Peterson said economic impact studies done after the race showed that the race provided about $100 million of economic benefit for Iowa. A new two-year title sponsorship deal was swiftly reached. With a triumphant first Cup weekend in the books, there was now a full year to try and make the 2025 edition of the Iowa Corn 350 an even bigger success. 

Peterson said a lot of credit for the partnership working has to go to Iowa Corn’s persistence and emphasis on activation — year-round promotion and events that advertise the race to a wider audience. He said there has been an incredible amount of effort from both the organization and the speedway to highlight the race and the impact of Iowa’s corn farmers.

With more time to get the word out, Peterson and Iowa Speedway have gone on a barnstorming tour of the state, hitting counties in all four corners and bringing along a racing simulator. Peterson has gone on a lot of these visits, and he said Iowa farmers have felt the love from the racing community. Iowa Speedway also made improvements to its own facilities with more entrance gates and the Busch Light Concert Series, which will take place in the infield during race weekend.

Iowa Corn has also been very active in planning and promoting the event, and Floss said there are a number of activations the commodity group is setting up, including partnerships with mechanics studying at local community colleges. Floss said it has been important for Iowa Corn to be active and open, as they want the race to be a celebration of the farmers who make E15 happen.

“It’s about corn farming, but it’s about agriculture,” Floss said. “It’s about showcasing what agriculture does for the broader economy, not only in Iowa, but nationally. What we do to help bring down fuel prices — we really hit on that with farmers present. Our goal is to always highlight, Why do farmers want to do this? Why does it matter to them? How does this impact their bottom line?”

A New Date, New Possibilities

With a year-round push ahead of the second Iowa Corn 350 also comes a new date: Aug. 3. 

When the 2025 schedule was under development, NASCAR reached out to Peterson to ask when the best time to run the race would be. Peterson said he was asked if putting the race on during harvest season would be a bad idea. The track avoided running into harvest, but Peterson said the new August date might lead to improved visuals around the speedway, thanks to the fields tended by Tyler Clement (whose family are the former owners of the track).

“We said, ‘Yeah.’ This is the Iowa Corn 350, right?” Peterson said. “That was a major part that played into this. Bumping it into August, which is just kind of on that cusp as you’re leading into the fall. I feel like that timing is really good from the overall visual and presentation of folks coming in from out of state and they see the corn there. That alone is pretty impactful. It looked good in June last year, it will look even better in August this year.”

Over 1,000 Iowa corn farmers will be present at the race weekend this summer. Roberts said one of his favorite parts of the weekend is welcoming those who come in from all over the country to see what the Heartland has to offer and telling them all about the role farmers play in American motorsports.

“I hope they come up and see the performance of E15 at the fastest short track on the planet and enjoy the beautiful cornfields that surround it and are the true source of that amazing, homegrown affordable biofuel,” Roberts said.



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Motorsports

TOYOTA GAZOO Racing Announces GR Yaris MORIZO RR | Toyota | Global Newsroom

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The GR Yaris MORIZO RR is a special-edition model created with Toyota Motor Corporation Chairman and Master Driver Akio Toyoda, aka Morizo, by applying insights gained through the challenge of competing as TOYOTA GAZOO ROOKIE Racing (TGRR) in the 2025 Nürburgring 24 Hours endurance race.

TGR, with its core mission of making ever-better motorsports-bred cars, and ROOKIE Racing, which hones GR vehicles, transcended organizational boundaries and came together based on roles rather than titles under Morizo’s leadership to form TGRR, aiming to further accelerate the making of ever-better cars.

In the Nürburgring 24 Hours, Morizo, as a team driver, took the wheel of the GAZOO Racing Direct Automatic Transmission-equipped No. 109 GR Yaris fielded by TGRR, logging more laps than scheduled despite the course’s grueling conditions. Upon the team’s successful completion of the race, Morizo was quick to convey how good he found the GR Yaris to be, and he credited its 8-speed automatic transmission with enabling him to conquer 15 laps.

The GR Yaris MORIZO RR is exceptional for its Nürburgring-cultivated delivery of car-driver unity for a high level of driver-vehicle interaction, its reliability and security, and its ability to make car-lovers smile and want to keep on driving it.

The GR Yaris MORIZO RR for the Japanese market is to be available in a total of 100 units from spring 2026, with purchasing lottery applications now being accepted via the TGR official smartphone application “GR app”. The model is also to be released in certain European markets in a limited run of 100 units.



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Motorsports

Mando Deodorant to Sponsor Josh Bilicki in Seven Races

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Mando Deodorant will expand its relationship with NASCAR O’Reilly Auto Parts Series driver Josh Bilicki in 2026, serving as an anchor partner of the No. 07 Chevrolet Camaro for SS-GreenLight Racing.

The company will serve as the primary sponsor of Bilicki’s Chevrolet in multiple events in NASCAR’s second-tier division in 2026, including the season-opener at Daytona International Speedway on February 14.

“Josh [Bilicki] is the kind of racer you want to root for,” said a representative from Mando. “He’s talented, humble, and puts in the work – just like the guys who count on Mando every day. We’re proud to expand our partnership with him in 2026 and to be part of what he’s building with SS-GreenLight Racing. He’s the kind of competitor who keeps fighting when others fade, and that grit is why he’s such a natural fit for Mando.”

Bilicki and Mando first partnered for a one-off last Summer in the NASCAR O’Reilly Auto Parts Series event at Indianapolis Motor Speedway, where the Wisconsin-native picked up a top-20 finish in the No. 91 for DGM Racing.

The 30-year-old driver moved away from his role as the anchor driver for DGM Racing at season’s end, to instead pursue a full-season effort in the No. 07 for SS-GreenLight Racing. Bilicki has worked with the organization previously, but 2026 will mark the first time the two parties have united for a full-season effort.

“I’m extremely excited to welcome Mando as an anchor partner for the 2026 season,” said Bilicki. “Their focus on confidence and performance aligns perfectly with what it takes to compete at this level, and having them on board for seven races, starting at Daytona, is huge for our team.”

Mando Deodorant will also expand its relationship with Bilicki beyond just the NASCAR O’Reilly Auto Parts Series, with the company serving as a partner for the Menomonee Falls, Wisconsin-native in the Chili Bowl Nationals next week in Tulsa, Oklahoma.

Bilicki is a veteran of more than 250 starts across NASCAR’s National Series, having competed in NASCAR since 2016. The lion’s share of those starts, though, have come in the NASCAR O’Reilly Auto Parts Series, where he’s collected four top-10 results — three for DGM Racing and one for Joe Gibbs Racing. Over the last decade, Bilicki has made starts for several organizations, including BJ McLeod Motorsports, RSS Racing, DGM Racing, Joe Gibbs Racing, and SS-GreenLight Racing.

The NASCAR O’Reilly Auto Parts Series campaign will begin at Daytona International Speedway on Saturday, February 14 at 5:30 PM ET on The CW, Motor Racing Network, and SiriusXM NASCAR Radio Channel 90.



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Motorsports

An Insider’s Account of NASCAR’s Tabasco Fiasco

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What looked like a perfect NASCAR startup, a rising driver, massive funding, and veteran leadership, collapsed almost instantly. The Tabasco-backed Todd Bodine program promised the world, but became one of the fastest implosions of the modern era, leaving chaos in its wake and unexpectedly changing one career forever.

• How did an $8 million per year Tabasco sponsorship unravel before the season even started?
• Why did elite promises like exclusive chassis and top-tier equipment never materialize?
• What red flags during testing exposed deeper problems inside the operation?
• How did missing the Daytona 500 trigger a life-changing opportunity for Jeffrey Baker?

On paper, the team had everything: manufacturer support, high-level personnel, and direct backing from one of the biggest sponsors in the garage. In reality, key deals quietly collapsed, used equipment replaced what was promised, and decision-making behind the scenes raised serious concerns. When the team failed to qualify for the Daytona 500, the entire project effectively imploded under the weight of its own hype. For Jeffrey Baker, the fallout became a turning point. A last-minute move to Penske Racing during Speedweeks led to a career spanning decades, championships, Indy 500 victories, and a permanent place inside one of motorsports’ most successful organizations. One of NASCAR’s biggest sponsor disasters accidentally launched a Hall of Fame-caliber career.

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Motorsports

CarBravo delivers affordability and confidence with new 12-month/12,000 mile warranty

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CarBravo delivers affordability and confidence with new 12-month/12,000 mile warranty

2026-01-08


When we created CarBravo, our goal was straightforward: make used car buying and owning more transparent, accessible and predictable.

Now, we’re giving customers more confidence with every vehicle purchased with CarBravo’s standard certification by increasing the warranty coverage from 6-month/6,000-miles* to 12-month/12,000 miles,* whichever comes first. This Bumper-to-Bumper Limited Warranty – with no deductible or added cost – sets a new standard in the used car market. That level of protection helps customers manage the total cost of ownership at a time when affordable vehicle options are at the forefront. Even older, higher-mileage vehicles that fall outside of CarBravo’s standard certification criteria can still qualify for a 30-day/1,000-mile BravoBudget Powertrain Limited Warranty.**

We’ve also included 24-hour roadside assistance and courtesy transportation, because peace of mind and convenience doesn’t stop at the purchase — it’s about keeping customers moving. Even better, unlike many other used car platforms, CarBravo’s warranty repairs are available through GM’s network of over 4,000 dealerships nationwide.

CarBravo is a General Motors program, and that shows up in how we think about quality, transparency and choice. Customers can shop online, in-store or through a seamless combination of both, with access to thousands of vehicles across a wide range of brands and budgets. Every vehicle is inspected, and customers have the information they need to make confident decisions.

In a crowded used-car market, we believe transparency, convenience and protection all go hand-in-hand. CarBravo is designed to deliver on those tenets — and to raise expectations for the customer experience around buying and owning a used vehicle.

*Coverage and terms are different in the State of California. See participating dealer and warranty booklet for limited warranty eligibility and coverage details, including limitations and exclusions. For non-GM vehicles, covered components vary from GM vehicles; please see a participating CarBravo dealer for component coverage details and full terms and conditions.

**CarBravo vehicles that are greater than 10 and less than 15 years old and/or have greater than 100,000 and less than 150,000 miles, are eligible to receive Powertrain Limited Warranty coverage for 30 days or 1,000 miles (whichever comes first).

CarBravo Logo

When we created CarBravo, our goal was straightforward: make used car buying and owning more transparent, accessible and predictable.

Now, we’re giving customers more confidence with every vehicle purchased with CarBravo’s standard certification by increasing the warranty coverage from 6-month/6,000-miles* to 12-month/12,000 miles,* whichever comes first. This Bumper-to-Bumper Limited Warranty – with no deductible or added cost – sets a new standard in the used car market. That level of protection helps customers manage the total cost of ownership at a time when affordable vehicle options are at the forefront. Even older, higher-mileage vehicles that fall outside of CarBravo’s standard certification criteria can still qualify for a 30-day/1,000-mile BravoBudget Powertrain Limited Warranty.**

We’ve also included 24-hour roadside assistance and courtesy transportation, because peace of mind and convenience doesn’t stop at the purchase — it’s about keeping customers moving. Even better, unlike many other used car platforms, CarBravo’s warranty repairs are available through GM’s network of over 4,000 dealerships nationwide.

CarBravo is a General Motors program, and that shows up in how we think about quality, transparency and choice. Customers can shop online, in-store or through a seamless combination of both, with access to thousands of vehicles across a wide range of brands and budgets. Every vehicle is inspected, and customers have the information they need to make confident decisions.

In a crowded used-car market, we believe transparency, convenience and protection all go hand-in-hand. CarBravo is designed to deliver on those tenets — and to raise expectations for the customer experience around buying and owning a used vehicle.

*Coverage and terms are different in the State of California. See participating dealer and warranty booklet for limited warranty eligibility and coverage details, including limitations and exclusions. For non-GM vehicles, covered components vary from GM vehicles; please see a participating CarBravo dealer for component coverage details and full terms and conditions.
**CarBravo vehicles that are greater than 10 and less than 15 years old and/or have greater than 100,000 and less than 150,000 miles, are eligible to receive Powertrain Limited Warranty coverage for 30 days or 1,000 miles (whichever comes first).

 



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Motorsports

NASCAR star opens up on reality of sport – ‘I’ve had so many failures’ – Motorsport – Sports

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Toni Breidinger has built a growing presence in NASCAR, but behind the highlight reels and rising profile is a reality she says few fans fully understand. 

The 26-year-old NASCAR driver recently opened up about the constant uncertainty that comes with trying to survive in a sponsorship-driven sport, admitting that setbacks have been a defining part of her journey.

“I feel like I’ve had so many failures,” Breidinger, who also explained her concerns about working with Victoria’s Secret, said on The Burnouts podcast. “There’s been times where I’ve lost a sponsor right before a race, and I haven’t been able to race, and I was devastated. And then I got like a whole new opportunity after that.”

Breidinger, who competes full-time in the NASCAR Craftsman Truck Series, said those moments often arrive with little warning. Losing funding can mean missing a race altogether, turning months of preparation into a scramble just to stay on track.

“There’s been times even the past few years where I’m like, I don’t have a partner for this race. How am I going to do?” she said. 

“And it’s just like a scramble to make it work. I actually have my hands in everything still. I’m very much kind of a control freak. So I’m very involved in all the pitches and everything.”

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Breidinger became the first Arab American woman to debut in a NASCAR national series race in 2021, and her visibility has grown rapidly. Across Instagram and TikTok, she has a combined following of roughly five million, with additional reach on Facebook and X that rivals, and in some cases exceeds, established Cup Series drivers.

Even with that audience, Breidinger said sponsorship remains fragile. Early in her career, she relied on cold emails and persistence after moving to North Carolina, long before social media traction became a selling point.

“When I first moved to North Carolina, it was a lot of just cold emails, not much success,” she said. “With my social media at the time, I don’t even think I had 10,000 followers. To me, I was like, I just want 10,000 followers, baby steps.”

Her growth eventually caught the attention of Toyota Motor North America, which signed her through its marketing department rather than its traditional driver development ladder. That partnership gives her access to Toyota’s performance resources, including training, nutrition support and simulator time, but it doesn’t remove the pressure to constantly secure race-by-race backing.

On track, Breidinger has delivered results. In 65 ARCA Menards Series starts, she posted 27 top-10 finishes, the most by a female driver in series history, along with four top fives and a fourth-place finish in the 2024 standings. 

“I feel like it’s hard because I’m just being in a male-dominated space, you want to be respected,” Breidinger said. “I’ve always been cautious about how I present myself.”



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Motorsports

Keselowski to miss Clash, LaJoie to fill in

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CONCORD, N.C. — Brad Keselowski will miss the Clash at Bowman Gray Stadium and Corey LaJoie will fill in for him, RFK Racing confirmed to TRE.

Photo: Ryan Kemna/TRE

Keselowski will miss the Feb. 1 preseason exhibition race due to a leg injury sustained while skiing with his family in December. LaJoie will drive his No. 6 Ford in his absence.

LaJoie recently raced for Rick Ware Racing — a team closely aligned with RFK — in 2025. He previously filled in for a NASCAR Cup Series champion in 2023 when he drove Hendrick Motorsports’ No. 9 Chevrolet at World Wide Technology Raceway Gateway after NASCAR suspended Chase Elliott.

Keselowski is likely to be ready in time for the season-opening Daytona 500, set for Feb. 15. The 2012 NASCAR Cup Series champion is set to make his 17th start in the race. While he has won the Daytona summer race, he has never won the Daytona 500 before.


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Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.

A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.

Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick’s final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen’s stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers’ stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.

Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com



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