Wearable Tech Smart Power Unleashes Bold Wellness Revolution 2025
Highlights Wearable technology has rapidly evolved from basic fitness trackers to multifunctional health and productivity tools. Today’s devices monitor vital signs, support mental wellness, and integrate with smart home systems, enabling seamless daily routines. Looking ahead, advancements like AI integration, AR interfaces, and more sustainable designs show a bright and promising future. Wearable technology has […]
Wearable technology has rapidly evolved from basic fitness trackers to multifunctional health and productivity tools.
Today’s devices monitor vital signs, support mental wellness, and integrate with smart home systems, enabling seamless daily routines.
Looking ahead, advancements like AI integration, AR interfaces, and more sustainable designs show a bright and promising future.
Wearable technology has shifted from niche fitness gadgets to essential components of our digital ecosystems. As technology becomes more intimate and personalized, wearables play a vital role in helping individuals monitor their health, enhance productivity, and streamline their day-to-day routines. Here we delve into the evolution of wearable technology, focusing on its growing role in health and productivity, supported by some real-world examples and a look at what lies ahead. For tech enthusiasts and general readers alike, understanding this transformation provides insights into how seamlessly embedded tech is shaping modern life.
The Historical Roots of Wearables
The origin of wearable technology can be traced back decades, though its modern incarnation truly began with fitness trackers and pedometers. Early devices like the 1960s-era ManPoKei pedometer in Japan and the 1980s calculator watches from Casio hinted at the potential for personal tech that could be worn.
However, it was not until the 200s that wearables entered mainstream consciousness. Fitbit’s launch in 2009 marked a pivotal moment, as it combined step counting with wireless syncing and goal setting. This was followed by the introduction of smartwatches, such as the Apple Watch in 2015, which merged health tracking with productivity features, ushering in a new era for personal devices.
These newer devices were packed with many exciting features; some focused on health care and lifestyle enhancement, and later evolved into IoT connectivity. Some of the various features are:
Health Monitoring and Preventive Care
One of the most profound contributions of wearable technology is in the realm of health monitoring. Modern wearables, equipped with advanced sensors, enable continuous tracking of vital metrics such as heart rate, blood oxygen levels, sleep cycles, and physical activity. These features allow users to take active control of their well-being and make informed decisions based on real-time data.
The Apple Watch Series 9, for instance, includes features like ECG monitoring and irregular heart rhythm notifications, which have been credited with identifying undiagnosed atrial fibrillation in thousands of users.
Similarly, the Fitbit Sense provides skin temperature readings, stress tracking, and electrodermal activity data to paint a comprehensive picture of the wearer’s health. These capabilities are not just about fitness; they offer early warnings for potential medical issues, effectively supporting preventive care and encouraging proactive health management.
Beyond basic metrics, companies like Withings and Garmin have introduced wearables with medical-grade features. Devices such as the Withings ScanWatch can monitor respiratory conditions by measuring blood oxygen saturation and provide sleep apnea detection, while Garmin’s range includes advanced VO2 max estimations for athletes and fitness enthusiasts.
Wearable Tech | Image Credit: nerac.com
Productivity and Lifestyle Enhancement
Wearables are not solely focused on health; they also play an increasingly significant role in enhancing productivity. Smartwatches and rings now offer streamlined access to notifications, reminders, calendars, and even messaging platforms, allowing users to manage their day without needing to constantly check their smartphones. Voice assistants integrated into these devices provide hands-free control, further minimizing distractions.
For professionals, devices like the Oura Ring offer insights into sleep quality and recovery, helping users optimize their schedules for peak performance. Meanwhile, smartwatches like the Samsung Galaxy Watch 6 or the Google Pixel Watch integrate with productivity suites like Google Workspace or Microsoft Outlook, enabling calendar alerts and to-do list tracking directly from the wrist.
Moreover, wearables are increasingly used in corporate wellness programs, as companies are investing in devices for employees as part of health initiatives, using data analytics to assess workforce wellness and productivity trends. Such implementations not only improve individual health outcomes but also reduce absenteeism and health care costs for employers.
Integration into Daily Routines
As wearable technology becomes more sophisticated, it is also becoming more seamless. The latest devices are designed to blend effortlessly into daily life, both in terms of aesthetics and function. With sleeker designs, improved battery life, and smarter software, wearables are now comfortable enough for all-day wear and intelligent enough to adapt to individual behaviours.
Smartwatches today can automatically detect when a user begins a workout, prompt breathing exercises when elevated stress levels are detected, or suggest winding down when bedtime approaches based on historical sleep patterns. These personalized nudges are subtle yet powerful, helping users make healthier choices without requiring conscious effort.
The kind of passive engagement marks a shift from earlier generations of technology that demanded active interaction. The result is a more organic relationship between humans and machines, where wearables function as silent partners in achieving health and lifestyle goals.
Smart Home and IoT Connectivity
Wearables are also integral to the growing Internet of Things (IoT) ecosystem. Devices like smartwatches can interact with other smart home gadgets, enabling users to control lighting, adjust thermostats, or unlock doors with a simple gesture or voice command.
Consider a scenario where a user wearing a smartwatch approaches their home: the device could signal the smart lock to open the door, then adjust the lighting to a pre-set evening mode. Such experiences, made possible by integrations between wearable devices and smart home platforms like Google Home or Apple HomeKit, highlight how these gadgets are no longer isolated tools but active components of a connected lifestyle.
Internet of Things | Image Credit: Freepik
Mental Health and Emotional Wellness
Beyond physical health, wearable technology is making strides when it comes to mental health and emotional well-being. Features like guided breathing, mindfulness reminders, and mood tracking support users in managing stress and anxiety.
Applications such as Headspace and Calm integrate with wearables to offer guided meditations, while devices like the Muse headband track brainwave activity to assist users in improving focus and relaxation. Fitbit’s stress management score, based on heart rate variability and electrodermal activity, offers daily insights into stress levels, encouraging relaxation techniques.
These integrations position wearables as holistic wellness tools that cater to both body and mind. As mental health becomes a global priority, the role of wearable tech in this space is expected to expand significantly.
Real-World Applications Across Industries
In healthcare, wearables have enabled remote patient monitoring, a feature especially valuable during the COVID-19 pandemic. Devices like the BioBeat wearable monitor vital signs in real-time, allowing healthcare providers to track patients from a distance and make timely interventions. Similarly, insurers are exploring partnerships with wearable tech companies to offer incentives for healthy behaviours using data to personalize coverage and lower premiums.
Athletics and professional sports have also embraced wearables for performance optimizations. GPS-enabled wearables like those from Catapult Sports track player movements, load, and effort during training, helping teams prevent injury and maximize output. Even the average gym-goer can benefit from wearables that guide workouts, monitor form, and offer virtual coaching.
In education, wearables are being used to enhance student engagement and well-being. Institutions are experimenting with biometric wearables to monitor attention and stress levels, allowing educators to adjust teaching methods in real time. In the workplace, wearables provide valuable insights into ergonomics, posture correction, and mental fatigue, promoting healthier work environments.
Future Trends and Predictions
Looking ahead, the future of wearable technology is filled with promising developments. One key trend is the miniaturization of devices. Wearables are evolving into even smaller, more discreet formats like smart rings, patches, and textiles. Smart fabrics embedded with sensors could soon replace traditional devices altogether, offering seamless monitoring with zero interference.
Another major trend is the rise of AI-powered predictive health. As wearables collect more data, machine learning algorithms will become better at identifying patterns and forecasting potential health issues before they manifest. This transition from reactive to preventive care could transform public health outcomes, reduce medical costs, and extend life expectancy.
Augmented reality (AR) wearables, such as smart glasses, represent another frontier. Devices like Meta’s Ray-Ban Stories or Apple’s Vision Pro aim to bring heads-up displays, real-time translations, and virtual interfaces to daily life. These innovations could redefine how we work, communicate, and consume information.
Additionally, sustainability is gaining traction in wearable design. Manufacturers are exploring recyclable materials, solar charging, and modular components that extend device life. As consumers become more eco-conscious, the demand for sustainable tech solutions is expected to drive innovation across the industry.
Future Health Tracker: Image Credit: gettyimages.in
Challenges and Considerations
Despite the immense potential of wearable technology, there are challenges to address. Privacy and data security remain top concerns, particularly as devices collect sensitive health and location data. Companies must ensure robust encryption, transparent data policies, and compliance with global privacy regulations like GDPR and HIPAA.
Battery life also poses a limitation, especially for feature-rich devices. Innovations in low-power processors and energy-efficient sensors are critical to improving user experience and adoption. Furthermore, the cost of high-end wearables may hinder accessibility for some users, raising questions about equity and inclusion in digital health.
Lastly, ensuring the accuracy and reliability of health data is essential. While many wearables offer impressive features, their measurements may not always match clinical standards. Continued collaboration with medical professionals and regulatory bodies will be crucial in establishing credibility and trust.
A Bright Future
Wearable technology has come a long way from basic step counters to intelligent devices that monitor health, enhance productivity, and integrate seamlessly into daily life. These advancements are not just technological milestones; they represent a fundamental shift in how we engage with personal data, manage well-being, and interact with our environment.
For consumers, the benefits are profound: greater control over health, improved efficiency, and a personalized experience that adapts to individual needs. As innovation accelerates, the future of wearables promises even deeper integration, where smart devices become silent allies in living healthier, more productive, and more connected lives.
Sports Injury Prediction Market Size Projected To Reach $2.74
Sports Injury Prediction Market The Sports Injury Prediction Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories]. What Is the Projected Growth of the Sports Injury Prediction Market?
There has […]
The Sports Injury Prediction Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].
What Is the Projected Growth of the Sports Injury Prediction Market?
There has been robust growth in the sports injury prediction market over the past few years. This market, which was valued at $1.96 billion in 2024, is expected to escalate to a valuation of $2.1 billion in 2025, with a compound annual growth rate (CAGR) of 7.2%. The impressive growth during the historical period can be credited to a heightened awareness of injury prevention, implementation of cutting-edge tracking technology, proliferation of sports activities in both developing and developed regions, and an increase in the athlete population.
The projected expansion of the sports injury prediction market is poised to exhibit robust growth in the upcoming years, with an estimated valuation of $2.74 billion by 2029, and a Compound Annual Growth Rate (CAGR) of 6.9%. Factors contributing to this growth during the forecast period include an increasing consciousness about injuries related to sports, amplified awareness amidst athletes, the uptick in investments in sports technology and wearable devices for immediate monitoring, an increase in government funding in sports injury prediction systems, and a rising population. High-tech advancements, progress in predictive analytics technology, the development of software and hardware products incorporating the newest technologies, swift advances in wearable technology, and revolutionary technologies are expected to dominate the market trends in this period.
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What Are the Different Sports Injury Prediction Market Segments?
The sports injury prediction market covered in this report is segmented –
1) By Systems: Hardware, Software
2) By Technology: Motion Capture, Player Activity Tracking, Vital Sign Monitoring, Sensor Based Technology, Image Based Technology, Machine Learning, Others Technologies
3) By Sports Type: Cricket, Football, Soccer, Rugby, Basket Ball, Baseball, Racing, Other Sport Types
4) By Application: Performance Assessment, Injury Risk Analysis, Activity Monitoring, Recovery And Post Injury Care, Biomechanics, Others Applications
Subsegments:
1) By Hardware: Wearable Sensors And Devices, Smart Clothing With Embedded Sensors, Monitoring Devices (e.g., Heart Rate Monitors, Motion Sensors), Video Analysis Systems, Biomechanical Measurement Tools
2) By Software: Injury Prediction Analytics Platforms, Machine Learning And AI-Based Solutions, Data Management Software For Athlete Monitoring, Mobile Applications For Injury Tracking, Performance Analysis And Risk Assessment Tools
What Are the Primary Drivers Shaping the Sports Injury Prediction Market?
The sports injury prediction market is anticipated to grow, driven by the increasing involvement in sports and recreational pursuits. These activities, whether competitive or for leisure, serve as a medium of both amusement and physical fitness. Factors such as heightened health consciousness, improved facility access, and the need for relaxation and enjoyment are prompting greater involvement in these activities. The application of sports injury prediction aids in avoiding injury, enhancing training, and ensuring a quicker, safer recovery, thereby making the activities more secure and enjoyable. To illustrate, data from the US-based Outdoor Industry Association in January 2022 showed that in 2021, a record high participation rate was observed with 164.2 million Americans, or 54% of the population aged 6 and over, partaking in outdoor recreation at least once. Since March 2020, there has been a 6.9% increase in outdoor participants, supplemented by a further 2.2% growth in 2021, bringing the total participants to 164.2 million. Hence, the increasing involvement in sports and leisure activities is fuelling the expansion of the sports injury prediction market.
Which Companies Are Leading in the Sports Injury Prediction Market?
Major companies operating in the sports injury prediction market are Microsoft Corporation, International Business Machines Corporation, Zebra Technologies Inc., CA Technologies, Firstbeat, Xsens Technologies, Kitman Labs, PlayerMaker, Sparta Science, Fusion Sport’s, Zephyr Technologies, Catapult Sports, STATSports, Orreco Ltd., PhysiMax Technologies, Hawkin Dynamics Inc., Simi Reality Motion Systems, Vald Performance, Beyond Pulse, DorsaVi Ltd., Plantiga, Protxx Inc., Motus Global
What Are the Major Trends Shaping the Alcohol Based Disinfectants Market?
Leading organizations in the sports injury prediction market are leveraging technological progress like predictive analytics and machine learning algorithms to gain a competitive advantage. These technologies utilise data-oriented techniques to forecast future outcomes based on past data. As an example, Players Health, a sports technology and healthcare company based in the US, initiated NIL Insurance for Collectives in February 2024. This innovative service uses predictive analytics to evaluate risk elements and offer bespoke insurance solutions for athletes. This novel service aims to shield athletes from financial damages related to injuries, signaling an escalating trend in preemptive injury management in sports. The deployment of such technologies not only boosts athletes’ safety but also enhances team performance by minimizing downtime due to injuries. However, it does stir concerns about data privacy and prediction accuracy.
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What Are the Top Revenue-Generating Geographies in the Sports Injury Prediction Market?
North America was the largest region in the sports injury prediction market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports injury prediction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Sports Injury Prediction Market?
2. What is the CAGR expected in the Sports Injury Prediction Market?
3. What Are the Key Innovations Transforming the Sports Injury Prediction Industry?
4. Which Region Is Leading the Sports Injury Prediction Market?
Why This Report Matters:
Competitive overview: This report analyzes the competitive landscape of the sports injury prediction market, evaluating key players on market share, revenue, and growth factors.
Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.
Efficient Research: Quickly identify market growth, leading players, and major segments.
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U.S. Open to feature a new Bunker Cam on NBC Sports
NBC Sports will debut a new Bunker Cam at this week’s U.S. Open at Oakmont Country Club, all thanks to a sprinkler head — well, not a real one. NEP Group, the leading media technology company, developed a new 3D-printed housing device to wirelessly transmit live 4K video from the bunker over a radio frequency […]
NBC Sports will debut a new Bunker Cam at this week’s U.S. Open at Oakmont Country Club, all thanks to a sprinkler head — well, not a real one.
NEP Group, the leading media technology company, developed a new 3D-printed housing device to wirelessly transmit live 4K video from the bunker over a radio frequency with less infrastructure or impact on the golf course. Crucially, the USGA and PGA Tour already have a rule in place for how to handle a golf ball that lands on or near a sprinkler head, so no additional regulation was needed. It’s hiding in plain sight.
The U.S. Open will be the debut of the updated Bunker Cam, but it was tested successfully in the background of The Players Championship in March.
“We got tremendous looks, from the sand exploding right into the lens to slow-motion effects, seeing the ball come out of the sand and how the club connected with the ball,” said Dan Grainge, President of NEP Specialty Capture division. “You can see all the detail.”
Previous installations required an underground cable to tether the camera to the battery, antennas and other electronics. That necessitated a visit to the course weeks in advance of a tournament to dig a small trench for the wires and permit sufficient time for the grass to regrow to the course’s standards.
NEP miniaturized the antenna and battery into a 3D-printed sprinkler head to hide it on the golf course. Justin Charles / NEP Group
The ease of installation for the new Bunker Cam enables more deployments. There will be three at the U.S. Open when there typically would only be one or maybe two when it was wired. NEP glues sand and dirt from the course to the camera housing to help it match the look and color of each course.
Grainge called the R&D required “a tremendous amount of investment and innovation” to miniaturize the tech and still maintain a clear broadcast picture for either live or reply use. He said it would need to be used several times for NEP to get a return on its investment but added that it is already scheduled to be used for several future events with NBC and CBS as well.
New offside technology and other innovations at the Club World Cup
New offside technology and other innovations at the Club World Cup football Express newspaper 12/06/2025 17:12 Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball. This is one of […]
New offside technology and other innovations at the Club World Cup
football
Express newspaper
12/06/2025 17:12
Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball.
This is one of the most important initiatives being implemented in this 32-team tournament to be held in the USA and aims to reduce unnecessary delays during the game.
The assistant referees will receive the notification immediately, without having to wait for the positions and distances to be checked, as is usually the case with the semi-automatic offside systems used in most major leagues.
SAO was first introduced in the Premier League on April 12, while previously all offside decisions were made by VAR.
This improved technology comes just a month after Nottingham Forest striker Taiwo Awoniyi suffered a serious abdominal injury after colliding with the post in the match against Leicester, in an action that occurred despite him being in a clear offside position that had not been flagged.
Among the other innovations that will be used in the tournament that starts on Sunday are:
Referees will wear body cameras, which will broadcast live footage before the match and on delay during it.
An eight-second countdown for goalies to release the ball after possession.
VAR footage will be broadcast in real time to fans inside the stadium.
These developments aim to increase transparency, efficiency and safety on the field during this important international competition.
PMG Acquires Momentum Commerce to Boost Retail Media & Marketplace Strategy
PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across […]
PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across retail and marketplace ecosystems.
With a team of 45 experts and proven success across platforms like Amazon, Walmart, Target, and Instacart, Momentum Commerce significantly enhances PMG’s retail media strength. The company’s Velocity™ platform monitors more than 37 million products and 880,000 brands, offering AI-driven insights in pricing, advertising, and category performance.
“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said PMG founder and CEO George Popstefanov. “Momentum Commerce brings world-class talent, proprietary tech, and a relentless focus on impact.”
Founded in Fort Worth, PMG is now headquartered in Dallas.
John T. Shea, founder and CEO of Momentum Commerce, will continue in a leadership role at PMG, heading its new Commerce Center of Excellence.
“Commerce is no longer a silo,” said Shea. “Winning requires agility, intelligence. By joining forces with PMG, we’re bringing the best of both organizations together to create a truly transformative solution.”
Momentum Commerce, a top-three independent Amazon Advertising Partner, brings marquee clients like Beats by Dre, Therabody, and Generac. The acquisition also strengthens PMG’s retail portfolio, which includes Crate & Barrel, J.Crew, Kohler, Petco, and Sephora.
Momentum Commerce will operate fully under the PMG brand, with integration beginning immediately. The acquisition expands PMG’s presence in the Northeast and enhances its ability to deliver connected strategies that link real-time retail signals to performance marketing outcomes.
Home Gym Equipment Global Market Report 2025: Economic Trends Power Growth
Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034
” — The […]
Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034
The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034
The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034
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LONDON, GREATER LONDON, UNITED KINGDOM, June 11, 2025 /EINPresswire.com/ — The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034
The home gym equipment market has seen steady growth in recent years, fueled by a rise in health consciousness and awareness about fitness. With an increase in disposable income, an expansion of e-commerce platforms, and the influence of fitness influencers, the market size grew from $4.77 billion in 2024 to an estimated $5.20 billion in 2025. Further development is projected with a compound annual growth rate CAGR of 9.1%.
What’s Fueling The Growth Of The Home Gym Equipment Market Going Forward?
Looking ahead, the home gym equipment market is primed for strong growth, with an anticipated market size of $7.26 billion by 2029. This translates to a compound annual growth rate CAGR of 8.7%. This predicted expansion will be driven by a surge in home renovations and dedicated workout spaces, a rise in popularity of fitness apps, increased awareness of mental health benefits of exercise, government initiatives promoting fitness, and a growing interest in strength training.
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What’s Driving The Home Gym Equipment Market Growth?
Unfortunately, the rise of cardiovascular diseases and obesity is a significant factor propelling the market. Poor dietary habits from high consumption of processed foods, high in unhealthy fats, sugars, and salt, lead to weight gain and health-related issues. This alarming reality fuels the demand for home gym equipment, providing easy access to regular physical activity vital for heart health, metabolism boost, and weight management, among others.
In the U.S, the American Heart Association reported a significant increase in cardiovascular disease-related deaths in 2022, recording a total of 941,652 deaths, 10,000 more than the deaths recorded in 2021. On a global scale, the World Health Organization observed that more than 390 million children and adolescents aged 5-19 were overweight in 2022, with 160 million affected by obesity. This crisis is estimated to translate to $3 trillion annually by 2030, and an increase to a whopping $18 trillion by 2060.
What Key Player Strategies Are Driving The Home Gym Equipment Market?
The home gym equipment market involves several major companies, among them Louis Vuitton Malletier S.A., Amer Sports Oyj, Peloton Interactive Inc., Johnson Health Tech Co., Technogym S.p.A., Life Fitness LLC, Nautilus Inc., Precor Incorporated, Impulse Qingdao Health Tech Co. Ltd., Hammer Sport AG, Speediance Technology Co. Ltd., True Fitness Technology Inc., HOIST Fitness Systems Inc., Cybex International Inc., NordicTrack Inc., ICON Health & Fitness Inc., NOHrD GmbH, Tunturi New Fitness B.V.
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What Are The Emerging Trends In The Home Gym Equipment Market?
Emerging trends that will enhance the market include technological advancements in gym equipment, the integration of smart technology in workout machines, customization of fitness programs, and an increasing demand for compact and space-saving gear. Fitness wearables and tracking devices will also contribute significantly to the growth of the home gym equipment market. These industry-leading companies are exploring innovative solutions, such as personalized workout plans, to make fitness routines more effective.
How Is The Home Gym Equipment Market Segmented?
The home gym equipment market is segmented by equipment type, category, price range, and distribution channel. The equipment types include cardiovascular training equipment and strength training equipment. The categories are conventional equipment and smart equipment. There are also different price ranges low, medium, high, or premium and distribution channels online, offline.
What Are The Regional Insights In The Home Gym Equipment Market? In 2024, North America was the largest region in the home gym equipment market. Asia-Pacific, however, is expected to be the fastest-growing region in the forecast period, covering Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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The National Football League Expands and Extends Strategic Partnership with Genius Sports in Multi-Year Deal
The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds. Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and […]
The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds.
Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and sportsbooks globally. It will also retain exclusive rights to low-latency live game streams for sportsbook platforms and expand its role to include in-game ad sales and international inventory reselling.
“The NFL represents an incredible platform to enhance our business,” said Genius Sports CEO Mark Locke. “This expansion marks a milestone in our rollout of FANHub and further deepens our role across the NFL ecosystem.”
NFL VP Brent Lawton called Genius a “vital strategic partner,” noting the collaboration’s potential to create new fan engagement opportunities.
The partnership continues to power innovations like BetVision, launched in 2023 as the first immersive sports betting stream, and the upcoming EA SPORTS Madden NFL Cast in 2024.
Genius will also maintain its integrity services across all NFL games, supporting the League’s emphasis on maintaining trust in its growing sports betting operations.
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