NIL
'We're being transparent with our fans'

Improving club football is a bit challenging as clubs are independent entities. However, I believe we can work on rebranding the leagues, improving broadcasting, and creating a dedicated platform for watching matches. We also plan to introduce constructive content such as podcasts and shows to engage fans digitally. The next season will see significant improvements, but these things take time and will be implemented step by step.
The Bangladesh Football Federation (BFF) is entering a new era with fresh leadership after Kazi Salahuddin’s 16-year presidency. Among the new faces is Fahad Mohammad Ahmed Karim, a prominent sports marketing expert and the President and CEO of K-Sports, who has been appointed as one of the four Vice Presidents.
With a strong background in sports management and innovative strategies, Fahad is determined to reshape the future of Bangladeshi football.
Hamza Chowdhury is now a national team player, and his image is not just about profit but about improving the image of Bangladesh football as a whole. We’re looking to nurture his profile and also raise the profile of Bangladesh football internationally. His involvement has generated considerable interest, and he’s become a symbol of our football’s progress. Many fans and stakeholders have already embraced him, and we’re working to encourage other high-profile players of Bangladeshi origin to join our national team. We’re conducting a scouting program in June for 30-35 players of Bangladeshi descent from the UK, North America, and Europe. By the end of June, we aim to convince 20-25 players, and based on the scouting reports, the coaching staff will decide whether they belong to the senior team or the youth teams.
I’ve been involved in Bangladesh’s sports scene for a long time, particularly in cricket and football. By the grace of Allah, I’ve experienced both successes and setbacks, but overall, I’ve gathered significant experience. However, I felt that I could contribute more in an organizational role, which led me to run for a position in the BFF elections. After the July Uprising, I believed political interference would not be an issue, and it seemed like the right time to take the next step.
The deal is designed to be financially beneficial for both parties. The reality is, sales of Bangladesh football jerseys have not been very high, and third-party manufacturers often offer cheaper alternatives. Before our partnership with ‘Dour,’ the BFF spent around a crore taka annually on kit manufacturing. Now, ‘Dour’ is providing the kits free of charge, saving us a significant amount. Although sales of official jerseys have been modest—around 2,000 units so far—it’s important to give the market time to adapt. We will also receive a share of the sales, with a fixed amount coming in monthly based on their sales reports. This is a great start, and we believe the situation will improve as the culture around the team and its merchandise grows.
Club football has been in decline in recent years. What do you think can be done to improve the situation?
Could you give us a glimpse into the deal with ‘Dour’ and how the BFF will benefit financially from kit sales or other methods?
What plans do you have for grassroots football?
It’s quite symbolic to have a jersey sponsor for the national team, as it portrays professionalism and enhances the team’s image. A national team without a sponsor looks unprofessional, so securing one was a priority. Financially, sponsorships are crucial due to the high costs involved. This contract has given the BFF a financial boost and improved our image. The players are also happy, as they previously felt demoralized by the lack of sponsorship. With this new partnership, they feel more motivated. The sponsor, ‘Dour,’ benefits from associating with a national team that provides global visibility. It’s a win-win situation for everyone. However, we still need more sponsors beyond the kit manufacturer, and we’re working on expanding this partnership. By the end of the year, we hope to bring in a fresh lineup of sponsors for Bangladesh football.
I wouldn’t describe it as miscommunication, but rather a misunderstanding. The decision of a professional head coach is always final, and we must respect that. Our board will not intervene in such decisions. There may have been some confusion from the fans’ side, but we can address that through open communication. Engaging with the fans is crucial, as they are an integral part of the football ecosystem. Moving forward, we will strive to ensure better clarity in these matters. We welcome positive suggestions from fans, but we will not tolerate negative behavior that undermines the team’s unity.
There were FIFA financial restrictions imposed on the BFF for several years, but these were lifted after the recent elections. Can you explain how this happened?
Our President, Tabith Awal, is deeply committed to grassroots development. He is already working on a school-level tournament for players as young as under-12, which is being organized professionally with proper equipment, referees, and facilities at Fortis ground. Additionally, we are working on creating a women’s national league, which will last for three months and feature eight divisions. Initially, it was intended to be a six-month league, but we’ve already had 700 girls register, which is fantastic. We’re also running U-15 and U-17 national tournaments. These initiatives are just the beginning, and we will continue to expand them. One key goal is to break the misconception that football in Bangladesh is Dhaka-centric. Football will be played throughout the year, and we’re focused on making that a reality.
Football in Bangladesh has seen some renewed excitement in recent years, something that wasn’t as prevalent a decade ago. What steps have you taken to foster this excitement, and what are your future plans?
How does the BFF plan to utilize the image of Hamza Chowdhury, especially given his recent rise as a national team player?
Before the elections, I emphasized the need to improve football’s image and public relations, both domestically and internationally. Under the leadership of BFF President Tabith Awal, the entire committee shares this vision. Football is a massive global sport, but in Bangladesh, the platform for it has been limited. We’ve been actively working to change that, with one of the first steps being revamping our social media presence. Our fan engagement has significantly improved. Previously, there was a communication gap between fans and the federation, with many unaware of what was happening. We’re working to address that by being transparent and keeping fans updated. This is just the beginning, and we plan to continue improving.
The Bangladesh national football team recently received a sponsored jersey for the first time in years. How does this contract benefit the BFF, the national team, and the sponsors themselves?
The pricing strategy is ultimately up to ‘Dour,’ but I understand they are working on fan and retro editions of the jerseys. We weren’t actively seeking them out; they approached us. Additionally, we are working on a broader merchandise collection, which will hopefully launch soon. By next month, we expect to release the home kit, and we’re optimistic that this will further boost engagement with the fans.
In an in-depth interview with The Business Standard, he shared his vision for transforming the football landscape in Bangladesh, focusing on improving both domestic and international PR, engaging fans more effectively, and creating more transparency within the federation.Fahad also touched on important topics such as the efforts to lift FIFA’s financial restrictions, securing sponsorships like the deal with ‘Dour,’ and how the BFF plans to break the long-standing perception of football being Dhaka-centric. He also highlighted the growing influence of Hamza Chowdhury in elevating Bangladesh’s football profile and discussed ongoing efforts to attract overseas talent, with a scouting program aimed at recruiting Bangladeshi-origin players from around the world.
Could creating a more affordable version of the jerseys help increase revenue?
This achievement is largely due to the personal drive of our BFF President. From the very first meeting, he expressed his determination to lift these restrictions by June 2025. He worked directly with FIFA and the AFC to understand what needed to be done. With their guidance, the procedure, which could have taken much longer, was completed in just one month—a remarkable feat. We are grateful for this outcome, as it marks a significant milestone for us.
There’s been a lot of debate regarding the exclusion of Fahamedul from the national team. Do you think there was a misunderstanding between the BFF and the fans on this matter?
Are there any official fan engagement initiatives planned, similar to what we see in other countries?
Yes, our primary focus is on collaborating with football content creators in Bangladesh. From there, we plan to expand our fan engagement initiatives. We are still new to this, but it’s definitely a priority. It will take some time, but we’re optimistic about the direction we’re heading.
What inspired your decision to join the Bangladesh Football Federation (BFF)?
NIL
SCORE Act Fails After Congress Gets Distracted by Lane Kiffin’s $90M LSU Payday
The SCORE Act collapses on Capitol Hill as NIL chaos, political infighting, and Lane Kiffin’s blockbuster LSU deal had Rep. Hakeem Jeffries all sorts of befuddled.
What was once thought to be an easy path to the Senate floor, the SCORE Act, which has been long debated over the past two years, fell apart this week before it could be voted on in the House. And, Lane Kiffin’s new contract with LSU was a main point of contention between congressional leaders, thanks to House Minority Leader Hakeem Jeffries.
Can you imagine college athletics getting any crazier than what we witnessed this week between Kiffin, Ole Miss and LSU?
Oh, think again.
House Settlement Aftermath: Lawmakers Present Two Different NIL Bills That Aim To Regulate College Athletics
I’ve said from the start that the country has better things to worry about right now than having to argue over protecting organizations like the NCAA or even the new College Sports Commission from lawsuits that would come from trying to limit what athletes could make in the future.
Don’t forget, with the House settlement passing, this opened a whole new can of worms. Schools can now directly pay athletes for their services, with a salary cap set at over $20.5 million per year to be divided up between different sports on college campuses.
This hit a boiling point on Wednesday, with new LSU head coach Lane Kiffin being a point of emphasis. No, we’re not kidding.
The ‘Lane Kiffin Protection Act’ Is One Way To Describe It
There was always going to be infighting in regard to the timing and the optics of this entire ordeal. I just didn’t expect a college football move would be a major talking point, though Lane Kiffin does draw headlines.
At the same time as congressional leaders were trying to garner the votes that would protect the NCAA, Lane Kiffin signed a deal that would pay him over $90 million to coach the LSU Tigers.
Ole Miss AD Keith Carter Debunks Lane Kiffin’s Timeline: Players Begging Him To Stay Was ‘Overstatement’
Speaker Mike Johnson from Louisiana and House Majority Leader Steve Scalise (R-La) took the brunt of criticism from House Minority Leader Hakeem Jeffries (D-NY) on Thursday during a press conference to discuss ongoing issues that should take priority over a bill that would protect the NCAA, along with others.
“Why would Mike Johnson and Steve Scalise think it was a good idea to bring the Lane Kiffin Protection Act to the floor of the House of Representatives? Legislation that would do nothing to benefit college athletes and everything to benefit coaches like Lane Kiffin, who got out of town, abandoned his players in the middle of a playoff run to go get a $100 million contract from LSU, the home state of Mike Johnson and Steve Scalise.
“People are asking the question, why did you decide to bring this bill this week with all the other issues that the country is demanding that we focus on. “
People in Johnson’s office told OutKick that they are aware of the statements made, but have no comment on the matter.
According to multiple people connected to the situation in Washington, the Lane Kiffin saga has not helped this week when it comes to public perception.
A number of representatives have received push back, with the new LSU football coach being used as a prop as to why the college athletics business is hard to take seriously when a head coach is bailing on their team during such a pivotal time.
Also, add the comments from Louisiana Governor Jeff Landry last month pertaining to LSU having to pay the massive $54 million buyout for former head coach Brian Kelly, and congressional leaders are not going to get much sympathy from those looking to prevent an organization like the NCAA from having to answer for certain aspects of potential antitrust cases down the road.
During his SEC Championship press conference on Thursday, commissioner Greg Sankey even commented on the ongoing SCORE ACT debate, mentioning he was in Washington on Wednesday.
“There was an opportunity to vote yesterday in the House. It did not happen,” Sankey noted. “We’ll continue in our educational efforts. We’re going to take the time needed to try to address the questions that are being asked by members of Congress. Again, this is on both sides of the aisle.
“The fact that there’s so much interest, I think, is an indication of the serious nature of college sports, the importance to our nation, our culture.”
Yes, this is where we are at right now in college athletics, along with the politics that come with it.
NIL
Penn State reportedly putting huge investment into football program under next head coach Matt Campbell
Penn State has landed on Iowa State’s Matt Campbell as its next head coach, ending a wild 54-day search after firing James Franklin.
In addressing the media following the choice to part with Franklin, athletic director Pat Kraft clearly laid out his idea for the next head coach in Happy Valley.
“We want someone who will attract elite talent, retain players in the NIL era and make Penn State a destination,” Kraft said on Oct. 13. “This is also about the modern era of college football. Our next coach needs to be able to maximize elite-level resources, attack the transfer portal and develop at the highest level.”
Now, we reportedly have some details on what those “elite-level resources” actually are.
Kraft and Penn State are committing about $30 million in NIL money for the football roster and $17 million for Campbell’s coaching staff, according to a report from Matt Fortuna.
That’s on top of an eight-year contract for Campbell that will place him among the top-10 coaching salaries in the country, according to ESPN and Yahoo Sports.
Under Franklin, Penn State had well-compensated rosters, but the model was not what Kraft envisioned.
Franklin preferred not to set the market on high school recruits and did not embrace the transfer portal fully, instead choosing to fill holes here and there.
Campbell will be tasked with flipping that script.
“We have invested at the highest level. With that comes high expectations,” Kraft added in October. “Ultimately, I believe a new leader can help us win a national championship.”
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NIL
Why Georgia is in court to seek damages from Damon Wilson’s NIL deal
Updated Dec. 5, 2025, 4:33 p.m. ET
The Georgia Athletic Association is seeking $390,000 from former Georgia football player Damon Wilson after he transferred to Missouri in January, weeks after agreeing to an NIL deal with the Classic City Collective.
The Classic City Collective, which shut down earlier this year, demanded that Wilson pay liquidated damages, based off the language of the contract. Wilson did not respond, according to online records in Superior Court of Athens-Clarke County.
The UGAAA then served a demand for arbitration on Wilson on Aug. 25, and he again did not respond, court records state. UGAAA holds all rights under agreements formerly held by the collective, Wilson was told in a letter sent to him by attorney Spence Johnson, representing UGAAA.
“When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same,” Georgia deputy athletic director Steven Drummond said Dec. 5 in a prepared statement given to the Athens Banner-Herald.
The application to compel arbitration was filed in court on Oct. 17. ESPN first reported about the dispute on Dec. 5.
Wilson and the Classic City Collective agreed to a contract worth $500,000, to run from Dec. 1, 2024 to Jan. 31, 2026. Wilson received the first monthly payment of $30,000 on Dec. 25, 2024, court records state.
Wilson was served a summons on Nov. 25 in Missouri and has 30 days to respond.
Wilson, a defensive end, is third in the SEC in sacks with 9 this season for the Tigers. Georgia, meanwhile, is last in the SEC this season with 17 sacks as a team.
Wilson played 26 games for Georgia in 2023 and 2024, registering 3.5 sacks and two caused fumbles. His departure was a blow for a defense that also lost eventual NFL first-rounders Mykel Williams and Jalon Walker after last season.
NIL
Buddie Defends Dykes as TCU Fans Fume Over 8–4 Season
TCU’s just-passed 8-4 regular season had many in the purple people masses as angry as a tourist who just paid $40 to park, and for many others as disappointed as when Junior brought home an F in civics.
Many have expressed themselves in much the same way of our old friend, the frontier prospector Gabby Johnson of “Blazing Saddles” fame: No sidewindin’, bushwackin’, hornswagglin’ cracker croaker is gonna rouin me bishen cutter!
TCU Athletic Director Mike Buddie gets it.
“I think there were 11 teams in our league this year whose fan bases wanted their coaches fired,” Buddie said on Friday morning at the FIFA World Cup Draw party at Billy Bob’s Texas, the world’s largest honky tonk. “That’s the culture that we live in. You can win [against a] ranked opponent, [next week against] ranked opponent, [a third straight win against a] ranked opponent, and then lose — they want you gone.
“It’s a new day and age.”
Like the mood of Paris in 1793 — cheers in the morning, pitchforks and the guillotine by dusk.
TCU finished in the middle of a congested Big 12 at 5-4. To put some perspective on its season, Texas finished 9-3. Of course, many UT fans think the Longhorns should win every game, too. No. 25 Missouri, like TCU, finished 8-4. So, too, did Tennessee and Iowa, two teams receiving votes in the AP poll. In the end, after 12 regular-season games, only two teams finished undefeated — Ohio State and Indiana. One of those teams will lose this weekend; they play each other.
North Carolina — guided by renowned football genius Bill Belichick — stumbled to 4–8, taking a season-opening black eye from TCU.
Just last year, Ohio State fans wanted coach Ryan Day on the nearest interstate out of town after the Buckeyes took the worst kind of a second loss of the season — to Michigan. That was on Nov. 30. By the end of January, they wanted to elect him governor after winning the national championship.
The Horned Frogs will learn their postseason bowl destination on Sunday.
Dykes has gone 35-17 over four seasons at TCU, including 13-2 and a berth in the College Football Playoff championship game in his first season. That campaign included a victory over No. 2 Michigan in the Fiesta Bowl CFP semifinals.
TCU slipped to 5-7 in 2023 but went 9-4 last year and could do the same in 2025 with one last victory.
“We need to be better,” Buddie said. “We’re committed to getting better. I’m excited because nobody realizes that more than Sonny Dykes.
“He’s committed to addressing some needs that I think we have and more than ever before, what I do and how we strategically fundraise and approach people financially has a direct impact on your football program. I think Texas Tech showed us all that if you can build the most talented roster and develop them, really good things happen.”
Texas Tech, which is playing in the Big 12 Championship Game on Saturday against BYU, spent, according to reports and speculation, as much as $28 million on its football roster this season. The Red Raiders are No. 4 in the most recent CFP rankings.
Spending that kind of money is the result of a completely transformed landscape in college football. Colleges can now spend as much as $20.5 million on payroll for athletes in its various programs. That mostly impacts football and men’s basketball — those sports that generate the most revenue, the “revenue sports.”
Before that, each Division I school had an adjacent collective designed to allow athletes to cash in on their name, image, and likeness. That quickly evolved — devolved? — into merely paying athletes by writing checks out of the collective’s pool. Now completely legal after a U.S. Supreme Court case permitting athletes to receive compensation beyond traditional scholarships. The collectives simply became the mechanism to funnel those payments.
Most, if not all, of the collectives have now been merged with universities’ traditional athletics fundraising arm. NIL endorsement deals are now supposed to be just exactly that — an athlete endorsing a product, for example. I’m not exactly sure how all that sorts out.
“The landscape has changed, but we still have a ton of advantages in facilities and where we’re located and historical success,” said Buddie, who added that TCU also is “thoughtful and strategic in how we employ people.”
“We’re not in the business of paying $50 million buyouts for people to go away. And when you believe you’ve got the right person who’s already proven that he can win in the College Football Playoff, it’s incumbent on me to provide him every resource that he needs to be successful.”
NIL
Penn State football AD Pat Kraft rips recruiting, NIL in audio leak
Updated Dec. 5, 2025, 5:27 p.m. ET
- Leaked audio allegedly captures Penn State athletic director Pat Kraft criticizing the program’s recruiting and NIL strategy.
- Kraft is heard taking shots at rival programs like Oregon, Ohio State, and Michigan in the profanity-laced recording.
- The athletic director also questioned the effectiveness of NIL spending under former head coach James Franklin.
Athletics director Pat Kraft ripped Penn State football recruiting and NIL procedures under former coach James Franklin in an alleged team meeting.
“We probably need to (expletive) change the way we recruit. Because Alabama ain’t around (expletive). Oregon? Have you all been to Oregon? Ain’t (expletive) going on, it’s a bunch of (expletive) weirdos,” Kraft can be heard saying in audio that became public.
Kraft’s profanity-laced discussion with players before the regular-season finale at Rutgers was part of a purported audio recording of a team meeting that was leaked this week to the Dead Air Sports podcast. Kraft’s passionate discourse touched on a wide-range of topics — from taking shots at Big Ten opponents and his own program’s recruiting, to interim head coach Terry Smith, how NIL is allocated and the future of the program.
The recording, which features unidentified players speaking, was edited and does not feature the entire meeting, according to Dead Air Sports.
Recording and leaking the meeting without proper consent could be a felony under Pennsylvania’s wiretap laws.
Penn State officials did not immediately respond to a request for comment.

Kraft began his recruiting talk in the meeting by commenting on the 11 players in Penn State’s 2026 recruiting class who eventually flipped to Virginia Tech, where Franklin is now the head coach. The Lions, then, stunningly signed only two high school prospects during Wednesday’s early national signing day.
“All the guys that (were) on visits to Virginia Tech, they’re not even top-500 (ranked) kids that can help us win. You need help,” Kraft said, speaking to the players in the room. “You needed a wide receiver, but we couldn’t get a (expletive) dog to help open things up. Am I wrong? Would you have taken (Ohio State’s) Carnell Tate?
“Those are the things we have to get addressed if we are going to actually win a national championship, which is what we will do here. That’s what Ohio State, Michigan, as it pains me to (expletive) say, and Georgia, Bama and Oregon right now, although I think they’re frauds … think they’re not tough. That’s our edge, is the toughness.”

Kraft also made clear that he did not approve of Penn State’s NIL payment plan to players under Franklin — despite increased university investment.
“This is one of the highest-paid rosters in the country. … This roster that’s on the field right now, probably top four (in the nation). Now, how the money is spent is a different story. … it’s the strategy behind it that matters,” he said.
An unidentified player then described what believes is the NIL issue at Penn State: “The NIL with (Franklin) was kind of more like feed everyone and obviously pay the bigger guy. But I think with Terry (Smith), how he’s straight on with us … he’s going to pay who he needs to pay and not be a players’ coach and just pay everybody.”
Frank Bodani covers Penn State football for the York Daily Record and USA Today Network. Contact him at fbodani@ydr.com and follow him on X, formerly known as Twitter, @YDRPennState.
NIL
Wall Street Journal Article on NIL and Phillip Bell
Article is about Phillip Bells High School experience and being shopped to different schools and 7 x 7 teams. Really sad situation.
A few quotes:
“Bell’s mother, who abused drugs, shopped him from school to school, demanding up to $72,000 a year, according to court filings, public records and interviews with relatives and others who knew the family. He also joined a club team that paid thousands of dollars a weekend.’
On his visit to OSU: “The hotel room where Bell’s mother and stepfather were staying was “trashed,” leaving an OSU coach with a bill for broken furniture, his high-school coach later told relatives. A Buckeyes coach subsequently informed Bell’s mother that the team wanted her son, but the “entourage” wasn’t welcome in Columbus, the high-school coach said.
OSU declined to comment.
Before they left Ohio, Barnes’ blood sugar spiked to life-threatening levels, she suffered a heart attack and was hospitalized for several days, according to public records.”
Hoping that with support from OSU that he can break the cycle and achieve great things!
This link is behind a paywall: https://www.wsj.com/us-news/football-high-school-nil-phillip-bell-81270bdf?mod=hp_lead_pos7
Definitely worth a read – there is definitely a downside to the money flowing to these athletes. Kinda makes me wonder about the Legend Bey situation.
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