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Whalar Group Is Expanding Into Sports to Help Athletes Brand Themselves

3 months ago
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Whalar Group Is Expanding Into Sports to Help Athletes Brand Themselves

The new division is headed by entertainment and sports leaders Ray Brown and Alexis Ramos. Sixteenth Sports is dedicated to helping athletes expand their careers beyond sports, turning them into creators, storytellers, and business leaders. The division will collaborate with athletes from the NFL, NBA, WNBA, and Major League Soccer.Brown and Ramos will act as […]

The new division is headed by entertainment and sports leaders Ray Brown and Alexis Ramos. Sixteenth Sports is dedicated to helping athletes expand their careers beyond sports, turning them into creators, storytellers, and business leaders. The division will collaborate with athletes from the NFL, NBA, WNBA, and Major League Soccer.Brown and Ramos will act as co-presidents of the new division, reporting to James Street, cofounder and co-CEO of Whalar Group. Brown and Ramos will closely collaborate with Victoria Bachan, president of Sixteenth Global.“There’s not a system that is teaching these athletes how to become entrepreneurs in this space,” said Ramos. Sixteenth Global declined to name its athlete and brand clients. “We’re looking into who is the next generation of athlete, where we can take from high-school level to collegiate level to professional level, and build an icon,” said Ramos.



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