Rec Sports
What AI Means for College Sport Leaders
As the Playoff nears its tempestuous conclusion, symbolically finishing off calendar year 2025, we wanted to speculate on what lies ahead. If you are an athletic director staring down 2026’s dark barrel, the job scarcely resembles what you trained for five years ago.
Budgets are tighter and more scrutinized. Rosters churn faster than ever. NIL collectives sit alongside compliance offices. Multiple transfer windows have turned year-round roster management into a virtual professional sport. Worse, every recruiting decision (coach or player) now carries six- or seven-figure consequences—financial, reputational and competitive.
In this environment, intuition isn’t enough. Relationships matter but no longer anchor the system. Contemporary college sport is a high-velocity marketplace where athletic directors must simultaneously lead with speed, precision and accountability.
Enter the dragon: artificial intelligence.
A recent Journal of Applied Sport Management piece by Lawrence Judge and Marshall Magnusen argued AI has suddenly shifted from optional support to a core competitive capability for recruiting operations. Their argument is persuasive but leaves a few important questions unanswered.
Judge and Magnusen suggest AI is rising within the twin disruptions reshaping college sport: the transfer portal and NIL. Together, these forces have turned recruiting into a transactional, mobile and financially risky enterprise.
Guaranteed scholarships mean mistakes linger. Misjudged NIL guarantees are costly. Entire rosters can—and do—turn over in a single offseason. Coaches now resemble portfolio managers, which has caused athletic departments to increasingly rely on general managers and analytics staff.
In this context, AI promises something every AD wants: fewer bad bets.
The JASM authors describe a recruiting ecosystem where AI tools increasingly shape how athletes are identified, evaluated and pursued. According to Judge and Magnusen, at its core, AI enables several major functions, including performance analytics based on biometric, GPS and data from wearables to enhance scouting; predictive and psychological modelling to help predict injury risk and a player’s fit within the system—both on the field and in the locker room; tools enabling better evaluation of international athletes and those in underserved areas; and administrative workflow automation.
The above implications are blunt. In a market defined by speed, scale and mounting cost, the authors say relying on human judgment alone is now inherently risky. Judge and Magnusen stop short of offering a formal playbook for athletic directors. They diagnose rather than prescribe.
We can extrapolate several leadership implications from their analysis (all interpretations and errors below are on us):
1. Treat AI as a strategic capability, not a gadget. AI cannot sit solely within recruiting operations. If AI is now central to recruiting accuracy and financial exposure, it becomes a strategic concern for athletic directors.
2. Invest in people, not just platforms. AI models suggests competence in recruiting increasingly depends on data literacy, interpretation and judgment—not just access to tech.
3. Establish ethical oversight. Bias, privacy and transparency are not technical issues—they are governance issues. ADs are urged to create guardrails, not just buy software.
4. Use AI to reduce risk, not chase perfection. The goal is not flawless prediction, but fewer catastrophic mistakes (i.e., fewer bad fits, costly transfers and misaligned investments).
5. Preserve the human core component of recruiting. Position AI as an input to decision-making, not a substitute for coaching judgment, relationships or contextual understanding.
The JASM article is sound, if not overdue. AI isn’t just a management problem (how to optimize decisions), it’s a leadership challenge (on how to live with contradiction, responsibility and uncertainty as technology reshapes judgment).
That distinction matters, because AI does not resolve the fundamental tensions athletic directors face—it sharpens them. Leaders must move faster while acting more deliberately, rely on data while honoring experience, automate decisions while maintaining human connection and, for job security, increase transparency while protecting competitive advantage.
These are not problems AI can solve; they are paradoxes leaders must embrace. In practice, it means knowing when to trust the model, when to override it and how to explain both decisions with credibility. In essence, AI changes who gets to speak with authority in the recruiting room.
While algorithms can produce rankings, forecasts or risk scores, they also inform decisions. They redistribute power among coaches, general managers, analysts and administrators. Who owns the final call when AI contradicts a head coach’s judgment? Whose accountability is engaged when a data-backed decision fails?
We can’t assume this tech evolution will be adopted with rational uptake and shared purpose. Athletic departments, after all, are fiercely political, with quantified results—scores, standings, ticket sales, sponsors procured, alumni engaged and collectives milked. AI adoption inevitably will create friction around autonomy, control and trust. Sport administrators had better understand their contexts—and who will resist them—before implementing.
Ethical AI isn’t just about bias audits or privacy policies; it’s about consequential ownership. When AI-informed recruiting decisions produce inequity, reputational harm or legal exposure, leaders—not algorithms—will be held responsible.
Athletic directors must decide not only how AI is used, but also who stands behind it when outcomes go wrong. Why? Because ethical aspiration without clear accountability is insufficient for those already under intense public scrutiny.
We already know adoption readiness will be uneven across NCAA programs. Not every athletic department has the data quality, governance capacity, cultural alignment or leadership bandwidth to integrate AI effectively. In some contexts, premature adoption may amplify bias, erode trust or create false confidence. It won’t be easy.
What’s missing is guidance on strategic restraint—when not to adopt, how to stage implementation and how to match technological ambition with organizational maturity. Timing will be as important as capability, nimble forecasting as historical bedrocks.
AI does not simplify leadership; it makes it harder. It raises the stakes, redistributes power and concentrates accountability. ADs must not only lead with better data, but also courageously own decisions made in partnership with machines.
That leadership challenge, not the technology itself, represents a new frontier for NCAA athletic directors. The best will master it. The worst will get singed by the dragon.
John Cairney is head of the University of Queensland’s School of Human Movement and Nutrition Sciences. He also serves as deputy executive director for the Office of 2032 Games Engagement and directs Queensland’s Centre for Olympic and Paralympic Studies. Rick Burton is an honorary professor at UQ, Syracuse University’s David B. Falk Emeritus Professor of Sport Management and co-host of the NIL Clubhouse on Spotify and Apple Podcasts.
Rec Sports
Tennessee basketball ‘not tough enough,’ loses big at Florida – The Daily Beacon
Three games into the SEC slate, and Tennessee basketball’s footing cannot find firm ground.
The Vols opened with a disappointing loss to Arkansas behind a horrid free-throw shooting game. After bouncing back with a home win over Texas, the Vols returned to the road for a loss where everything fell apart against Florida.
A 22-4 run across the middle six — starting with 3:33 to go in the first half and concluding at the 17:35 mark of the second half — put Florida in position to run away with the 91-67 win on its home court.
“I’ll take the blame for it, because I don’t know if I’ve had a team to play that bad and do the things and make the decisions they made from out of bounds, those type thing,” head coach Rick Barnes said. “It was just really poor basketball. And that’s on me.”
It came with 18 turnovers in the game, posting 12 in the first half. Tennessee fell one turnover shy of tying a season-high that came in the opener against Mercer.
That’s the Achilles heel to Tennessee’s problems. The Vols had a 26-all tie when the demise began. Boogie Fland drilled a stepback 3-point shot, then Bishop Boswell threw up a bad pass for a turnover. Rueben Chinyelu cashed in with a layup, and the Gators took a five-point lead that expanded to 13 by halftime.
“We’re not tough enough yet as a team when things aren’t going our way to know how to fight through it,” Barnes said.
During Florida’s 13-2 run after the Vols tied the game, Tennessee committed four turnovers, shot 0-for-4 from the field and had a shot blocked.
All made a recipe for disaster — that which ensued from the moment the Vols chose against ball security.
“You can’t win this game on hope,” Barnes said. “You can’t. And give them all the credit they after that, the last four minutes on, they controlled the game and did what they wanted to do. And you know what? They got relaxed, they started playing. And we didn’t guard, we didn’t put up the resistance. Just way too many defensive breakdown coverages.”
The collapse came in all phases. With the shots not falling and easy shots off free possessions, Florida went on to shoot 8-for-11 from the floor over the final 6:36 of the first half. It brought the Gators’ shooting percentage from the mid-20’s up to 41% by the break.
That flow continued into the second half, and the lack of toughness shone through. Florida finished the game shooting 48% despite beginning 6-for-23.
Jaylen Carey sunk a layup to give Tennessee a 21-19 lead with 6:43 left in the first half. Thomas Haugh answered with a dunk to tie the game — and then the Vols were out of it. The Gators shot 25-for-41 (61%) over the final 27 minutes of play that vaulted them to domination on their home court.
“At some point in time, you got to take a deep look within yourself as coaches, as players, and say, ‘OK, something’s got to change here,’” Barnes said.
Rec Sports
Youth Sports Rising Costs Ohio
CLEVELAND — According to the nonprofit Aspen Institute’s 2025 Project Play Report the amount of money an average U.S. family spends on their child’s primary sport has increased by 46% since 2019.
As executive director of America Scores in Cleveland, Alison Black is passionate about introducing kids to important skills through sport.
“All of us have a very focused social, emotional learning development model,” said Black. “We think sport is the hook to that.”
Having kids involved in sports comes at a cost though, and parents are opening their wallets. According to the most recent Project Play survey, U.S. families spent an average of nearly $1,500 on just one child’s sports experiences last year.
Andy Pohl is the director of the Shaker Youth Baseball League and DNA Travel Baseball. He says he’s noticed parents paying even more for things like travel teams and private trainers in hopes of their children getting a college athletic scholarship.
“What we’ve evolved into is making youth sports and putting it really into an adult construct,” Pohl said. “You have this competition of families chasing all these different programs. Youth sports has become a multi-million-dollar industry, and it never was that way growing up.”
Jose Colon Nogueras has two kids who play soccer and says the costs can easily add up.
“It’s $500 for the whole season. On top of that, you’ve got to buy gear,” Nogueras said. “When you put everything together, it has an impact on the family or the parents that are paying for this.”
Nogueras says the money is worth it for what sports are teaching his children.
“It helps them deal with different problems,” he said. “It helps challenge them to become better. I think, [it] is essential for the growth and the development of a child.”
Black agrees with that sentiment. It’s why America Scores Cleveland is partnering with four other nonprofits throughout the city to form a coalition that provides free or low-cost sports-based development programs to young people.
“Sports is now pricing kids out,” said Black. “Making sure that kids have access into sport… is becoming a bigger issue, not just here in Cleveland, but it’s a huge national issue.”
Black hopes the new coalition that is just getting started can help ease the financial burden youth sports has on families in Northeast Ohio.
“We’ve removed as many barriers as possible,” she said. “It really is teaching the community that sports is more than just this high competitive nature, and that we have to think about youth development first and foremost for sport.”
Rec Sports
Ogden School District launches free strength and conditioning program for junior high students | News, Sports, Jobs
OGDEN — A new weightlifting and physical conditioning program for junior high students is underway at Ben Lomond High School.
The program, named Elevation 801, is open to area students on Tuesdays, Wednesdays, and Thursdays, from 3:30 to 4:45 p.m., at no cost to families. Bus transportation is offered on those days from Highland and Mound Fort junior highs.
BL football coach Ty Smith — in collaboration with Mitch Arquette, the district athletic supervisor, and fellow Scots coach Lyndon Johnson — has developed a business model he hopes will drive substantial change in how students approach personal health, not just their preferred sports teams. It’s open to youth, whether or not they play a school sport.
“A lot of them are getting left behind,” Smith said. “Then, what happens is, this year, whenever I got here, I’m walking around trying to get kids to come out for football two weeks into the season, and you may get some kids, but they’ve never been in a weight room, they’ve never been in a conditioning program, and a lot of them have never put on shoulder pads.”
The average U.S. family spent $1,016 on their child’s primary sport in 2024, a 46% increase since 2019, according to Project Play. As of Tuesday, Smith reported 31 students signed up for his program and expects that number to double by next week.
Elevation 801, which targets junior high students, is the latest in the district’s strategy to get more students involved with school sports. In May, the district announced a partnership between itself, Ogden City’s Wildcats football program and the Wasatch Front Football League to address low participation.
Smith, who suited up just 28 total players in BL’s 2025 football opener, knows the wall he’s up against, and the former Mississippi high school football coach says fixing the problem begins with structure.
“It’s not just a Ben Lomond problem, I think it’s a youth problem,” Smith said. “This isn’t a sports-specific issue… Here in Utah, you see a lot of it.”
The program, providing “after-school care and athletic development designed to help students rise to their full potential,” according to the program’s official sign-up flyer, is opening its doors to any student of any background, whether they plan on competing or not.
Smith is specifically chasing those students who would otherwise go without after-school training due to the financial strain of other sports programs or their family’s financial situation.
As of last year, families can expect to spend $40 to $120 per hour on private trainers or lessons, regardless of the sport, according to Athletes Untapped.
“They’re charging kids for weekly workouts, they’re charging kids to play in this certain league,” Smith said.”It’s getting so much with the price of it, with the way the economy is right now, and a lot of people can’t pay that.
“What we’re focused on here is we’re trying to make it so everybody doesn’t have to go to the bank every month to send their kids to get the training they need.”
All sessions are currently held at the Ben Lomond High School Athletic Center in Ogden, a $28.2 million project completed in 2021, which features a 1,500-seat main gymnasium, 300-seat indoor practice facility, weightlifting equipment, auxiliary gyms, a one-sixth-mile running track, and a golf simulator.
The lasting goal of the program, Smith said, is to improve the footing of every participant, wherever they stand.
“If a kid comes here and he’s training from seventh, eighth, and ninth grade here, doing this, and he goes to another school across the interstate, or goes to Weber High or Roy, or down to Salt Lake, that’s fine,” Smith said. “We’re not doing this just to say you’re coming here to play high school sports. We’re doing this truly to get these kids an opportunity to get better, put themselves in a better situation, and give the parents a little bit of relief.”
Interested students and their families can sign up at https://forms.gle/DZZEAFxMNQ23LeiF9, or by emailing Smith at smith.ty@ogdensd.org.
Connect with prep sports reporter Conner Becker via email at cbecker@standard.net and X @ctbecker.
Rec Sports
Education important for new snowmobile riders – Brainerd Dispatch
ST. MATHIAS — When it comes to riding a snowmobile, education is a must for young people as they get ready to get on a machine.
Recently, 20 snowmobile riders were certified after a Department of Natural Resources youth certification class in St. Mathias. Learning how to not only operate a snowmobile but how to operate it properly was the goal Saturday, Jan. 3, as the group of youths from across the state gathered at St. Mathias Park.
The in-person portion of the class was put on with the help of the Fort Ripley Trail Busters, St. Mathias Parks and Recreation and the Minnesota Department of Natural Resources.
Contributed / Jim Guida
The three-hour class was a youth snowmobile certification safety class, one of several such courses offered during the winter months across the state, said Jim Guida, a Minnesota DNR conservation enforcement officer covering the Brainerd area and a member/trainer with the Fort Ripley Trail Busters.
The classroom review and riding performance course, hosted by the
Fort Ripley Trail Busters snowmobile club
and St. Mathias Park and Recreation, had the kids come out before taking the practical test at St. Mathias Park. The snowmobiles used for the testing portion were all donated for use by members of the club.
The in-person field day portion of the hybrid class comes after the students complete an
online portion
of the
DNRs snowmobile safety training
program.
“They bring the voucher saying that they’ve completed the at-home portion, and then they go through a review with a certified instructor,” Guida said. “We also introduce them to a state conservation officer and talk about the role of a conservation officer when it comes to snowmobile enforcement. Then they take the exam.”
A snowmobile safety certification is required by law for Minnesota residents born after Dec. 31, 1976. The youth course is available to those who are between the ages of 11 and 15 years old. However, the certification will not become valid until the youth is 12 years old.
Contributed / Jim Guida
Snowmobile safety reminders
One of the biggest things someone can do to have a safe ride is refrain from alcohol use, Guida said.
“We are prioritizing education and promoting understanding — speed and alcohol use contribute to over half the accidents that we see on snowmobiles,” Guida said. “It’s important to take it seriously and be aware that accidents and crashes can change lives.”
Also important is crossing a roadway at a 90 degree angle to minimize the amount of time spent on the roadway.
“Automobiles driving on the highway are going to be heavier and oftentimes traveling faster than you,” Guida said. “If there was contact made, there’s no seat belts, there’s no security blanket with airbags on a snowmobile.”
Helmets are required to be worn by all riders under 18, and are recommended for all riders. Guida asks people to slow down when there is not much snow, as ground features are often not completely covered by snow but are hidden by the light snow, such as large rocks, uneven vegetation and culverts.
“Most fatal crashes that I’ve seen and investigated happened early on in the season when the snow pack is not on the trails,” Guida said. “Maybe they were new to snowmobiling, unfamiliar with the trail, and then these objects or this condition existed, and they weren’t able to overcome it and crashed. Everyone needs to slow down.”
Crow Wing County has a speed limit of 50 miles per hour or less for snowmobiles, depending on conditions. When someone enters an area or is driving adjacent to a public street with a speed limit below 50, that speed limit for that area applies to the snowmobile as well.
“Let’s say we’re going through the city of Merrifield, it’s like 30 miles an hour. If I’m in the ditch of that 30-mile-an-hour stretch, 30 miles per hour is also my speed limit,” Guida said.
DNR snowmobile safety tips
- Watch the weather and check trail conditions before riding: Don’t ride in adverse weather conditions. Plan your trip and check the trails you’ll be riding prior to departure.
- Don’t drink alcohol and ride: Alcohol is a factor in over 60% of all fatal accidents in Minnesota, as well as many non-deadly snowmobile accidents.
- Never ride alone: Always ride with a friend on another snowmobile. If one machine becomes disabled, there is another to get help.
- Dress for safety and survival: Always wear a quality Department of Transportation helmet and face mask. Wear layers of clothing to keep warm and dry.
- Slow down: Excessive speed is a major factor in many accidents, especially at night.
- Stay to the right: Almost every trail is a “two-way” trail. So stay to the far right of the trail, especially on hills and corners. Obey all trail signs and cross roadways with extreme caution.
- Stay on the trail or stay home: Trespassing is a major complaint about snowmobilers and can result in trail closure.
- Riding on ice – lakes and rivers: It is safest to avoid riding on lakes and rivers. If you must ride on ice, wear a life jacket over your outer clothing.
Source: Minnesota DNR
Rec Sports
Colorado Springs area nonprofit community fundraising events starting Jan. 11
JANUARY
Winter Dinner — To benefit Colorado Springs Philharmonic Guild, 6 p.m. Saturday, The Broadmoor, 1 Lake Ave. Tickets: e.givesmart.com/events/Mhq.
100+ Women Who Care Colorado Springs — 5:30 p.m. Jan. 21, The Warehouse Restaurant, 25 W. Cimarron St.; 100wwccs.com.
Jeffrey Alan Band — 7 p.m. Jan. 23, Stargazers Theatre, 10 S. Parkside Drive, donation of nonperishable food items or cash to benefit Care and Share Food Bank; stargazerstheatre.com.
Tennis Pro Am — To benefit Newborn Hope, 6-9 p.m. Jan. 30, Colorado Springs Racquet Club, 2529 N. Murray Blvd. Registration: secure.qgiv.com/event/newbornhopeproam2026.
“Neighbors” — A fundraiser to benefit Westside Cares, through Thursday, Auric Gallery, 125 E. Boulder St.; auricgallery.com.
Empty Stocking Fund — Go online to make a donation, through Jan. 24: emptystockingfundco.org.
Through Jan. 31: TreeCycle Christmas Tree Recycling — To benefit Colorado Springs Youth Sports, 7:30 a.m.-5 p.m. weekdays and 8 a.m.-4 p.m. Saturdays, Rocky Top Resources, 1755 E. Las Vegas St., $5 suggested minimum donation per tree. All decorations, stands and spikes must be removed from trees before drop-off. Tree debris, other than from Christmas trees, cannot be accepted; csyouthsports.net/treecycle.
MARCH
34th Annual Colorado Springs Wine Festival: Wines of South America — To benefit the Colorado Springs Conservatory, March 4-7, various Colorado Springs locations. Tickets: winefestivalofcoloradosprings.com.
Colorado Springs Plunge & 5K — To benefit Special Olympics Colorado, 9 a.m. March 7, Rock Ledge Ranch, 3105 Gateway Road. Registration: p2p.onecause.com/2026cosplunge.
St. Patrick’s 25th Gala Celebration — To benefit Catholic Charities of Central Colorado, 5 p.m. March 14, Cheyenne Mountain Resort, 3225 Broadmoor Valley Road. Tickets: ccharitiescc.org/event/st-patricks-day-shamrock-shindig.
APRIL
Angel Gala — To benefit Angels of America’s Fallen, 5:30 p.m. April 18, Hotel Polaris, 898 North Gate Blvd. Tickets: aoafallen.org.
—
Email event details at least two weeks in advance to [email protected] with Community Calendar in the subject line.
Rec Sports
Statement issued after youth hockey brawl during intermission at Hershey Bears game
The Central Penn Panthers Youth Ice Hockey Club is investigating an incident at a Hershey Bears game.
HERSHEY, Pa. — The Central Penn Panthers Youth Ice Hockey Club issued a statement Sunday after a fight broke out between its players during a “Mites on Ice” appearance at Saturday night’s Hershey Bears game.
The organization said the incident occurred while young skaters were on the ice between periods. The club did not describe what led to the brawl.
In its statement, the club emphasized that creating a safe and positive environment for children remains its top priority.
In another statement from the Atlantic Amateur Hockey Association, a spokesperson said they are aware of the staged fight, and that the parties involved will face disciplinary action. The organization also mentioned that the intermission game was not sanctioned by USA Hockey or the Atlantic Amateur Hockey Association.
Officials said the organization has begun an internal review and is working to collect information from everyone who was involved or witnessed the incident.
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