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What innovations in Latin America are important in sports and games?

By Sounds and Colours 25 April, 2025 Thanks to the convergence of technology and sport (and, by extension, games), a new era of innovation has begun. This union has significantly changed not only how games are played but also how they are perceived and analyzed. Exciting virtual experiences, real-time data analytics—these and more are taking […]

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By Sounds and Colours
25 April, 2025

Thanks to the convergence of technology and sport (and, by extension, games), a new era of innovation has begun. This union has significantly changed not only how games are played but also how they are perceived and analyzed. Exciting virtual experiences, real-time data analytics—these and more are taking gaming to a new level. Many changes have only occurred in 2025, with the trend still growing. It shapes every aspect of the sports landscape, from player performance to fan engagement.

Technology is also driving the sports betting experience. Betting platforms use predictive modeling and real-time data to offer players refined odds. Thanks to AI, probabilities are calculated with incredible accuracy. 

Players can use real-time betting, still make informed decisions, and count on customized bonuses. Platforms use AI to make individualized betting offers to each player. This increases engagement, but tools can also be used to set individualized limits for responsible gambling.

Mobile technology has also significantly impacted sports betting: fans can now watch matches directly on the app and simultaneously place bets depending on the changing situation on the pitch. Recently, in addition to soccer, Latin American bettors have been actively interested in cricket, particularly in the Indian Premier League, due to the growing influence of Indian culture and the local diaspora. Bookmakers did not miss the opportunity to take advantage of the new trend. Many IPL legal betting apps appeared in the country, which received a license from the local regulator and began offering users attractive bonuses and odds. 

Data analytics has been the cornerstone of sports and gaming compatibility. Advanced metrics provide detailed insight into performance, strategy, and decision-making. A score shows how well a team has performed, but it can also be used to show how well they will perform in the future.

Thanks to innovation, it is also possible to analyze how productive game players are, and machine learning helps them optimize their play. Cyber sports teams often use advanced opponent analytics, and the reliance on analytics is becoming increasingly prominent.

Finally, wearable devices are standard in both amateur and professional sports. Electronic sensors report important information on heart rate, reaction time, and fatigue levels, making athletes more efficient and allowing them to recover faster.

AI-based algorithms are also being used in games. They adjust the gameplay to each player’s individual preferences. Consequently, gamers get personalized content and dynamic updates, which increases player engagement.

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Globant takes Saudi Pro League into new era through Sportian’s Competition Management Solution

Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has partnered with Saudi Pro League (SPL) to implement the cutting-edge Competition Management Solution provided by Sportian, Globant’s sports division. With the new platform, future SPL seasons will be managed through a digital ecosystem. Advertisement With the help of AI […]

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Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, has partnered with Saudi Pro League (SPL) to implement the cutting-edge Competition Management Solution provided by Sportian, Globant’s sports division.

With the new platform, future SPL seasons will be managed through a digital ecosystem.

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With the help of AI and data-analysis tools, the system will speed up previously manual tasks with the ability to detect and correct human error, significantly reducing manual tasks and allowing competition staff to focus on innovation.

The Competition Management Suite enables seamless digital enrollment of players, automated registration of new signings, and real-time matchday operations, including line-up submissions, referee assignments, kit selection, and compliance processes.

Designed with security at its core, the system also safeguards sensitive data to protect the integrity of the competition and the privacy of all participants.

Omar Mugharbel, Saudi Pro League CEO, said: “We aim to support the fast growth of our competition with technology innovations that can enhance the sporting spectacle and help clubs perform to their best.

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“The platform provided by Globant Sportian will provide a huge boost to our efficiency and eliminate unnecessary complexity, allowing our teams to focus on what they do best: play and enjoy football.”

Federico Pienovi, CEO and CBO of New Markets at Globant, added: “We are proud to bring our global expertise in digital reinvention to the MENA region, where the transformation of the sports, media, and entertainment industry is happening at an unprecedented pace.

“Through Sportian – Globant´s Sports division – we are delivering a state-of-the-art solution that will redefine how football organisations operate, managing complex processes from calendar selection to legal compliance.

“This is more than digital transformation; it’s about helping visionary partners like the Saudi Pro League lead a new era of intelligent, connected, and data-driven sports.”

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Globant Sportian offers end-to-end digital solutions for sports federations and leagues, including LALIGA, MotoGP and the Belgian Pro League, among others. It delivers specialised products that manage complex workflows such as fixture scheduling, compliance, and operational intelligence.

“This milestone marks the beginning of Globant’s journey in bringing cutting-edge technology to Saudi Arabia’s thriving sports ecosystem,” said Mamdouh Al Doubayan, Managing Director of MENA at Globant.

“By digitising core competition workflows and leveraging AI, we’re enabling the Saudi Pro League to operate with greater speed, transparency and precision.

“This partnership highlights our commitment to building smart, scalable infrastructure aligned with Vision 2030 and the Kingdom’s ambitions in the global sports arena.”

This agreement reflects Globant’s continued expansion in the Middle East and its growing role as a trusted technology partner for forward-thinking sports organisations worldwide.



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Disguise to demo entertainment technology at Middle East trade shows

The technology platform and solutions provider will be attending a range of key industry events as it tours the Middle East region in May. Disguise, the technology platform and solutions provider behind visual spectacles at events like MDL Beast Soundstorm 2024, Dubai Expo’s Al Wasl Dome and the iconic displays on the Burj Khalifa, is […]

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The technology platform and solutions provider will be attending a range of key industry events as it tours the Middle East region in May.

Disguise, the technology platform and solutions provider behind visual spectacles at events like MDL Beast Soundstorm 2024, Dubai Expo’s Al Wasl Dome and the iconic displays on the Burj Khalifa, is set to make a major presence across the Middle East’s top trade shows this May. The company will spotlight emerging trends and innovations shaping the future of entertainment, offering immersive demonstrations and insights into the transformative potential of its technology.

At these events, broadcasters, filmmakers and sports franchises will have the opportunity to meet the Disguise team and explore how extended reality (xR), virtual production and augmented reality (AR) can elevate their storytelling. Disguise’s state-of-the-art solutions aim to empower creators across industries—from thrilling sports fans in modern stadiums to mesmerising cinema audiences and lighting up urban landmarks.

Rebecca Knight, vice president of sales EMEA at Disguise, said: “With mega projects like Neom and Qiddiya, and global events such as World Expo 2030 on the horizon, there’s more demand for incredible visual spectacles in the Middle East than ever before. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region’s top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise’s software, hardware and services solution.”

Disguise will first appear at CABSAT 2025, running from May 13–15 at the Dubai World Trade Centre (Booth S1-H22), where its team will demonstrate cutting-edge solutions for virtual production and next-gen broadcast studios. Attendees of the co-located Integrate Middle East event can also explore Disguise’s tools for crafting location-based experiences and see firsthand how immersive, data-driven visuals can heighten fan engagement across live events and sports.

Next, Disguise will participate in the Stadiums and Sports Innovation Summit KSA 2025, taking place from May 19–20 at the Hyatt Regency Riyadh Olaya. As a proud sponsor of the summit, Disguise will showcase how its technology can transform sports venues—enhancing fan engagement and pushing innovation across the region’s fast-developing sports sector.

From May 20–22, Disguise will exhibit at the Saudi Entertainment and Amusement (SEA) Expo 2025 at the Riyadh Front Exhibition and Conference Centre (Booth 4C441), where Sales Manager Josh Darlington will engage with key regional stakeholders as part of the UK Pavilion. The company will highlight its capabilities in themed entertainment and share success stories from major projects across the Middle East.

Finally, Disguise will join production partner mediaPro at the Saudi Light & Sound (SLS) Expo, also taking place from May 20–22 at the same venue (Stand 2B231). After powering mediaPro’s recent high-profile events such as the Dakar Rally Closing Ceremony, The Agenda Funtico launch, and the ADIB Cup 2025, Disguise will support live demos at the booth from 6 to 8 p.m. daily, offering a direct look at its platform’s capabilities in action.





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Harvard must wage the good fight! | News, Sports, Jobs

We all make mistakes, and when we do we would like a mulligan from time to time. But should any actions warrant a ransom of $8 billion in return for your freedom, your freedom of speech, and educational freedom? Should Big Government be allowed to micro-manage your institution? Harvard must win its case […]

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We all make mistakes, and when we do we would like a mulligan from time to time. But should any actions warrant a ransom of $8 billion in return for your freedom, your freedom of speech, and educational freedom? Should Big Government be allowed to micro-manage your institution? Harvard must win its case against President Donald Trump for the sake of America’s freedoms.

The previously designated billions of dollars in federal grant awards are for scientific research on projects like finding a cure for cancer. Historically speaking, our best college scientists provided us with the ability to save the free world during World War II via the development of the nuclear bomb. Funds do not go into Harvard’s general fund to make an already wealthy college more wealthy. Conversely, why should an elite college have to use their endowment to do work for the federal government? It makes no sense.

I do not believe that the Trump administration’s actions against Harvard have much to do with the pro-Palestinian riots on campus and antisemitism.

To claim that Harvard is antisemitic is like saying a Historically Black College and University (HBCU) is anti-civil rights. The leaders of Harvard, the president and a very large number of other officials are Jewish. At all HBCUs their presidents and leading officials are largely Black. So, we are to believe that Harvard is antisemitic — OK — then HBCU must be anti-civil rights to follow their warped logic.

Secondly, the real reason for the attack on the elite schools is far more sinister — race. Trump does not want elite schools to promote or advance inclusion. He has given HBCUs a record amount of money to educate Black students, however. Yes, like former Alabama Governor George Wallace’s stance against integrating the University of Alabama, Trump does not want inclusion promoted. For his “logic” behind that, let’s dig deeper.

I am concerned when we have a president who in many ways shows his disdain for Black citizens and their advancement. It is even more appalling when he insinuates that his reason not to include Black people for key opportunities is due to Black people being incapable.

So, that should mean that the Black Americans from elite schools have been failing. Wrong. There is no such analytical data that would support such a claim, or that Black students cannot achieve success after going to an elite college. Despite racial challenges, that too would not be accurate.

Also, I challenge anyone who goes to elite colleges, professional schools, law firms, MBA programs and Fortune 500 companies to get back to me if they feel they are being overrun by Black people, who took the spots that white people should have. You will be hard pressed to find more than a handful of Black men in these spots (descendants of slaves or the Caribbean). It simply has never been a problem for white people, despite what Trump would want us to believe.

Why? Maybe because after going to an elite college or graduate program you are able to compete for high paying jobs as well as million-dollar-a-year partnerships at law firms (another one of Trump’s targets) and top tech companies. Recently, the Trump administration refused to participate in interviews with highly qualified Black engineers and scientists at a prestigious job fair. Worse yet, the Trump administration allegedly pressured other leading tech companies not to participate as well.

I am hard pressed to think of any of the prominent Black politicians who worked so hard to get Trump elected who then landed significant jobs in his administration. You only had the “Black Job” — Department of Housing and Urban Development secretary and an ambassador to a Black country. Other Black elected officials who campaigned hard to get Trump elected got nothing. Oh, maybe they got a promise of a Trump endorsement when they seek a higher position. That’s it. Sad.

When you graduate from an elite law school or from an elite business school you then get recruited by all the major and mid-size law firms, top corporations and consulting firms with a starting salary that would eclipse the salaries of Congress members and could sometimes be more than the salaries of Supreme Court justices and the president’s cabinet members. If you do not go to an elite law school or an MBA program, you are not likely to even get an interview — for that is where they exclusively “recruit” from. (First year law associates earn $225,000 plus $20,000 and first year MBA graduates earn from $200,000 to $400,000 ).

Heck, a 22-year-old graduate of MIT will make over $126,000 in his or her first job. In the 1970s, immediately after I graduated from Yale College, I made more money working for a Fortune 500 company than my mother and father combined.

We want all Americans to strive for excellence. We want all Americans to have the opportunity to compete fairly and that means “inclusion.” Trump wants to halt inclusion.

These actions will only increase the income gap between the races, potentially making our already deplorable labor workforce participation rate worse.

The main reasons why we are struggling fiscally have little to do with government spending (other than on entitlements, servicing our $36 trillion debt and spending on defense), but is due to the nation’s creation of more and more people who are doing so poorly economically that they qualify for government assistance.

If 40% of the people in one of the nation’s richest states, Connecticut, are fearful or “stressed out” due to their financial status, what does that say for the other states?

The labor force participation rate in America shows that 38% of Americans are not working or seeking a job. Thus, creating more poor people instead of creating more good paying jobs is the root cause of our nation’s fiscal crisis. Until we ensure that all Americans feel the American Dream is actually for them too, the nation will struggle economically.

Gary Franks served three terms as a congressman from Connecticut’s 5th District. He was the first Black conservative elected to Congress and first Black Republican elected to the House in nearly 60 years.



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LifeSpeak Marks Women’s Health Month with Expanded Perimenopause & Menopause Resources

New fitness series for members and actionable employer guide help address hormonal health, improve wellbeing, and build more inclusive workplaces MINNEAPOLIS, May 8, 2025 /PRNewswire/ — Women make up nearly half of today’s workforce, and with 89% of female employees saying that benefits shape their overall workplace satisfaction, the message is clear: women’s health is becoming […]

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New fitness series for members and actionable employer guide help address hormonal health, improve wellbeing, and build more inclusive workplaces

MINNEAPOLIS, May 8, 2025 /PRNewswire/ — Women make up nearly half of today’s workforce, and with 89% of female employees saying that benefits shape their overall workplace satisfaction, the message is clear: women’s health is becoming a business priority. In recognition of these changing workplace dynamics and to mark Women’s Health Month, LifeSpeak Inc., the leading provider of holistic wellbeing solutions for employers, health plans, and other organizations, has introduced new resources that help employers and benefits professionals understand the critical connection between workplace benefits and culture, and the health and performance of women in their workforce.

“When we talk about women’s health, we’re also talking about leadership, equity, and retention. You can’t build a truly inclusive culture if people feel they have to hide what they’re going through. Our new resources help organizations take that next step – turning awareness into action, and giving organizations a practical way to meet women where they are – while building stronger, more inclusive workplaces,” said Amanda Martell, director of HR at LifeSpeak.

The new resources build on LifeSpeak Inc.’s extensive library of women’s health content, deepening support for perimenopause, menopause, mental health, and physical resilience. Here’s what’s new:

  • New video-based fitness series designed to help women stay strong, energized, and mobile through perimenopause and post menopause. The “Women’s Health & Fitness Series” takes a comprehensive approach to fitness with workouts that help women manage symptoms of menopause, like fatigue, brain fog, and anxiety, while encouraging activities – such as stretching, upper and lower body exercises, treadmill hikes, and high-intensity interval training – that preserve muscles, foster mobility and strength, and reduce stress and anxiety.
  • New workplace wellbeing guide, “Women At Work: Supporting Women’s Hormonal Health to Build Better Workplaces, outlines six practical steps employers and health plans can take to better support women across life stages – like perimenopause, menopause, family planning, and caregiving. Featuring expert insights and business-aligned data, the guide offers six actionable steps organizations can take to improve health outcomes, reduce attrition, and foster inclusive, high-performing cultures. It also features real-world examples, expert insights, and data that highlight both the risks of inaction and the long-term ROI of proactive support. For actionable steps and expert insights, download LifeSpeak’s new Women’s Health guide here.

“We’ve seen consistent engagement with our existing women’s health content, and client feedback has made it clear that there’s a strong demand for even more targeted support in this area. These new resources – created in collaboration with our diverse network of leading subject-matter experts – are a direct response to those insights,” said Anna Mittag, chief product officer, LifeSpeak Inc. “By expanding our offerings in women’s hormonal health, fitness, and mental wellbeing – and layering in AI-powered personalization through LifeSpeak Holistic Wellness – we’re continuing to deliver on our commitment to meet members where they are, with content that’s relevant, personalized, and impactful.”

LifeSpeak Inc. offers a comprehensive suite of wellbeing solutions – featuring thousands of resources from more than 550 leading wellbeing experts and coaches, doctors, psychotherapists, fitness experts, nutritionists, dieticians, and substance use specialists. LifeSpeak Inc. solutions include LifeSpeak Holistic Wellness, Torchlight Parenting & Caregiving, and ALAViDA Substance Use. The breadth of these solutions appeals to employees and families across a broad range of needs, ages, interests, and ability levels.

Women’s health continues to be an essential part of workplace culture, and LifeSpeak continues to lead the charge in offering targeted, evidence-based resources that empower both individuals and organizations. By expanding offerings to include specialized menopause support, fitness solutions, and comprehensive wellbeing tools, LifeSpeak Inc. helps employers foster inclusive, healthier work environments. This is not just a business priority; it’s a commitment to improving the lives of millions of women in the workforce and ensuring their health and success at every stage of life.

About LifeSpeak Inc. 

LifeSpeak Inc. is the leading provider of mental, physical, and family wellbeing solutions for employers, health plans, and organizations worldwide. Our innovative suite of digital solutions delivers best-in-class content and human expertise at scale, supporting individuals at every stage of their wellbeing journey. Through our comprehensive portfolio – featuring LifeSpeak Holistic Wellness, ALAViDA Substance Use, and Torchlight Parenting & Caregiving – we enrich the lives of over 14 million individuals and their families across every pillar of wellbeing. With 24/7 access to our constantly expanding library of expert-led resources, we make it simple for members to find trusted support whenever and wherever they need it. For organizations, LifeSpeak drives stronger engagement and healthier, higher-performing teams. For health plans, we enable members to take a proactive approach to their wellbeing, improving population health while reducing high-cost claims through preventative care. Built on two decades of excellence, LifeSpeak Inc. continues to lead the wellbeing revolution worldwide, transforming how people access and experience wellbeing support – anytime, anywhere. Learn more at www.LifeSpeak.com or follow us on LinkedIn. 

SOURCE LifeSpeak Inc.



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Mobile Global Esports Appoints Dominick Miserandino as Chief Marketing Officer

Dominick Miserandino Mobile Global Esports, a publicly traded AI-native technology and intellectual property company, announced the appointment of Dominick Miserandino as Chief Marketing Officer (CMO), reinforcing its executive strength as the company prepares to launch its provisional patent-pending behavioral matching platform and Dominus Fantasy Sports platform. Miserandino will oversee all brand, product marketing, communications, and […]

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Mobile Global Esports, a publicly traded AI-native technology and intellectual property company, announced the appointment of Dominick Miserandino as Chief Marketing Officer (CMO), reinforcing its executive strength as the company prepares to launch its provisional patent-pending behavioral matching platform and Dominus Fantasy Sports platform.

Miserandino will oversee all brand, product marketing, communications, and public-facing efforts for MGAM as it commercializes groundbreaking platforms in fantasy sports, curated matching, skill-based sweepstakes, and fan engagement.

I love that Mobile Global isn’t just building another product – they’re creating a whole new category of digital interaction. The AI behavioral engine they’ve developed, backed by strong, defensible IP, isn’t just clever – it’s transformative. Having led AI and digital growth strategies across startups and enterprise-scale platforms, I know how rare it is to see something this forward-thinking and commercially viable. It’s the kind of innovation I’ve built my career around, and I’m excited to help shape the story and amplify what’s coming next,” said Miserandino.

As CMO, Miserandino will lead global marketing strategy and execution across MGAM’s suite of AI-powered products. His responsibilities include product launch planning, investor and media communications, user acquisition strategy, and helping craft a unified, scalable brand story for MGAM’s evolving IP portfolio.

“Dominick is a rockstar,” said Brett Rosin, CEO of MGAM. “He brings a unique mix of marketing depth, content strategy, and monetization instinct. We’re building something bold and technically powerful – and now we have someone who can tell that story with authority and creativity. His energy and expertise make him perfect for where we’re going.”

Dominick brings horsepower – full stop,” added Steve Berman, COO of MGAM. “This guy knows how to tell stories, drive traffic, build audiences, and generate revenue. With his leadership, MGAM is better positioned to deliver its message – and its products – at scale.”

Miserandino has over 30 years of experience in media, monetization, and digital strategy. He’s held senior roles at NASA, Chase, Morgan Stanley, Hearst, and The Wall Street Journal, and was the founder and CEO of TheCelebrityCafe.com for 20 years. He later served as CEO of The Inquisitr. He’s also held fractional leadership roles as CMO, CRO, and Chief Communications Officer for multiple growth-stage ventures and is a frequent commentator on Fox, NBC, and tech panels worldwide.

About MGAM
Mobile Global Esports Inc. (OTC PINK:MGAM) is a publicly traded, AI-native technology and intellectual property company operating at the intersection of sports, gaming, media, and interactive entertainment. The company develops and licenses proprietary behavioral engagement platforms – including patent-pending matching algorithms – designed to transform how audiences play, compete, connect, and engage in the digital age.



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Whoop 5.0 and Whoop MG just announced — here’s everything you need to know

Whoop has announced two new devices — the Whoop 5.0 and the Whoop MG (MG stands for medical grade), which are available to purchase from today. The differences between the two wearable devices comes down to the features. Here’s all the details you need to know. What’s new? Which Whoop device you choose is based […]

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Whoop has announced two new devices — the Whoop 5.0 and the Whoop MG (MG stands for medical grade), which are available to purchase from today.

The differences between the two wearable devices comes down to the features. Here’s all the details you need to know.

What’s new?



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