What Is the Future of the Entertainment Industry? – Landon Buford.com
As we look towards the future, the entertainment industry is undergoing significant transformations. Emerging technologies, changing consumer behaviors, and the influence of global events are reshaping how we create and consume entertainment. In this blog, we’ll explore the key trends that are likely to define the entertainment landscape in the coming years. The Impact of […]
As we look towards the future, the entertainment industry is undergoing significant transformations. Emerging technologies, changing consumer behaviors, and the influence of global events are reshaping how we create and consume entertainment. In this blog, we’ll explore the key trends that are likely to define the entertainment landscape in the coming years.
The Impact of Technology on Entertainment
Explore how advancements in technology, like virtual reality and artificial intelligence, are revolutionizing content creation and distribution.
Artificial intelligence is not just a buzzword anymore; it’s becoming a fundamental part of the creative process. From scriptwriting to editing, AI-assisted tools can help artists refine their work more efficiently. As these technologies continue to evolve, we might see a shift towards personalized content that caters to individual tastes.
Virtual reality (VR) is also paving new paths in entertainment, offering immersive experiences that transport audiences to entirely new worlds. Imagine attending a live concert from your living room, feeling as if you’re right there among the crowd! This technology pops the traditional barriers we face in entertainment, giving users unique experiences they crave.
Augmented reality (AR) is another technology to watch. By overlaying digital content onto the real world, AR enhances the way we interact with entertainment. Think of interactive storytelling or gaming experiences that blend seamlessly with real life! This could reshape our engagement with various entertainment formats from movies to performing arts.
Shifts in Consumer Preferences
Discuss the evolving tastes of audiences, the rise of streaming services, and how these trends are altering traditional entertainment models.
Today’s audiences are savvier than ever; with numerous choices at their fingertips, their preferences shift rapidly. The days of waiting for weekly TV episodes are long gone, as on-demand content offers immediate satisfaction. Streaming services continue to dominate, carving out a niche that traditional broadcast networks can no longer ignore.
Social viewing has also transformed. With platforms allowing users to watch and comment in real-time, audiences feel a greater sense of community. This change highlights the growing demand for interactive content that encourages participation, leading to a new era of entertainment where audience feedback significantly shapes what gets produced.
As the entertainment landscape evolves, niche markets are on the rise. From indie films to specialized series, audiences are gravitating towards specific content that resonates with their individual tastes. This diversification not only enriches the entertainment industry but also sparks innovation as creators strive to appeal to these more defined preferences.
The Role of Social Media in Entertainment
Examine the growing influence of social media platforms on entertainment consumption and marketing strategies.
Social media is no longer just a tool for personal connection; it’s a potent marketing weapon for the entertainment industry. Platforms like Instagram and TikTok have become essential for promoting content, with trailers, teasers, and viral trends paving the way for buzz around new releases. This level of engagement fosters a strong connection between creators and consumers.
Influencers also play a pivotal role, as their endorsements can drive audiences towards certain shows, films, or music. As viewers trust recommendations from their favorite personalities, social media significantly impacts viewing habits. This creates an ecosystem where popular culture thrives in real-time, reflecting the tastes and desires of a digital generation.
Moreover, content creation is changing as fans leverage social platforms to create fan art, remixes, and commentary. This user-generated content can go viral, further expanding a show’s reach. In many cases, the conversations happening on social media platforms can even dictate the success or failure of a project. Engagement has become a crucial metric for success.
Globalization and Cultural Exchange
Analyze how globalization is expanding the reach of entertainment across different cultures and regions.
Globalization has become a driving force in the entertainment industry, breaking down barriers and allowing diverse cultures to share their stories. Movies from Bollywood are now celebrated globally, and K-pop has taken the world by storm, showcasing that talent knows no boundaries. This cultural exchange enriches audiences and leads to broader acceptance and appreciation of global narratives.
As platforms like Netflix invest in international content, they broaden their libraries, making it easier for people to experience various cultural landscapes. Subtitled and dubbed films and series are becoming less of a barrier, inviting audiences to explore and connect with stories from around the globe.
However, while globalization promotes cultural exchange, it also raises concerns about homogenization. As dominant cultures influence entertainment, smaller or traditional forms may struggle for visibility. It’s vital for creators to balance global appeal with authentic representations of their unique cultures to ensure diversity in storytelling.
Sustainability and Ethical Practices
Investigate the increasing importance of sustainability and ethical considerations in production and audience expectations.
The entertainment industry is becoming increasingly aware of its environmental impact. From film production methods to merchandise creation, sustainability is now a priority. Audiences are seeking transparency in how their favorite shows and movies are made, leading to a push for eco-friendly practices that meet these consumer expectations.
Initiatives, like using renewable energy on set and prioritizing sustainable sourcing for costumes, are rising to prominence. Studios recognize that these efforts not only matter to eco-conscious viewers but can also lead to cost savings in the long run.
Ethical storytelling is equally important. Audiences are increasingly valuing authentic narratives that reflect diverse voices and experiences. This shift compels creators to be more mindful about representation and the stories they choose to tell. In the end, the future of the entertainment industry may rely heavily on how well it can align with these socially responsible trends.
Embracing the Change: The Future Awaits
The future of the entertainment industry is bright yet complex, filled with possibilities driven by innovation and consumer preferences. By staying adaptable and embracing change, industry players can navigate this dynamic environment effectively.
Cisco Systems, Oracle trim 300-plus Bay Area jobs in new layoffs
Cisco Systems and Oracle America have decided to embark on fresh rounds of layoffs that will eliminate a combined 300-plus jobs in the Bay Area, the tech titans disclosed in WARN notices they sent to the state’s labor agency. Oracle America campus on Oracle Parkway in Redwood City. (Google Maps) Here are the details of the […]
Cisco Systems and Oracle America have decided to embark on fresh rounds of layoffs that will eliminate a combined 300-plus jobs in the Bay Area, the tech titans disclosed in WARN notices they sent to the state’s labor agency.
Oracle America campus on Oracle Parkway in Redwood City. (Google Maps)
Here are the details of the staffing reductions reported to the state Employment Development Department by Cisco and Oracle:
— Cisco Systems is cutting 221 jobs, which consist of 157 layoffs in Milpitas and another 64 in San Francisco, according to the WARN notices.
— Oracle America is cutting 101 positions in Santa Clara, the company revealed in a WARN notice filed with the EDD on Aug. 14. These staffing reductions come on the heels of a disclosure by Oracle on Aug. 13 that it had decided to cut 188 jobs, consisting of a loss of 143 positions in Redwood City and 45 in Pleasanton.
San Jose-based Cisco stated its latest layoffs were scheduled to take effect on Oct. 13, according to the WARN letters. They were all described as permanent.
“None of the affected employees are represented by a union, nor do any have bumping rights applicable to the positions in question,” a Cisco executive stated in the WARN letter.
Cisco previously had layoffs in November 2024.
With the latest round of cuts, Cisco has disclosed plans to eliminate about 2,870 jobs in the Bay Area over a period that covers 2022 through August, according to this news organization’s compilation of numerous WARN letters the company sent to the EDD.
Oracle stated that its most recent layoffs at the three Bay Area locations would take effect on Oct. 13. Including job cuts that Oracle disclosed in 2022, the cloud services giant has disclosed staffing reductions that affected 490 positions.
Wall Street at a standstill near its record heights | News, Sports, Jobs
Traders Drew Cohen, left, and Ryan Falvey work on the floor of the New York Stock Exchange, Monday, Aug. 18, 2025. (AP Photo/Richard Drew)
NEW YORK (AP) — Wall Street held near its record heights on Monday, ahead of a week likely to be dominated by updates from the head of […]
Traders Drew Cohen, left, and Ryan Falvey work on the floor of the New York Stock Exchange, Monday, Aug. 18, 2025. (AP Photo/Richard Drew)
NEW YORK (AP) — Wall Street held near its record heights on Monday, ahead of a week likely to be dominated by updates from the head of the Federal Reserve and from some of the biggest U.S. retailers.
The S&P 500 barely budged and fell by less than 0.1%, coming off its first loss after setting an all-time high in three consecutive days. The Dow Jones Industrial Average slipped 33 points, or 0.1%, and the Nasdaq composite edged up by less than 0.1%.
Novo Nordisk’s stock that trades in the United States rose 3.7% after the Danish company said U.S. regulators approved its Wegovy drug as part of a treatment for a liver disease found in many overweight and obese people.
Soho House, a membership club with locations around the world, jumped 14.9% after announcing a deal where an investor group led by hotel-operator MCR would pay $9 in cash for its shares.
Several of the country’s largest retailers, meanwhile, were mixed ahead of their profit reports that are scheduled for later in the week. Home Depot, which will report on Tuesday, slipped 1.2%.
Target rose 1.9% ahead of its report on Wednesday, and Walmart added 0.7% before its report on Thursday.
They, along with companies like Estee Lauder and Ross Stores, could offer a look at how different types of U.S. households are holding up when the job market seems to have morphed into one where relatively few workers are getting fired but also hired.
Just like a small group of wealthy households are separating from the rest of the country, a handful of Big Tech companies are dominating the U.S. stock market, in part because of a boom in spending around artificial-intelligence technology.
This separation of “haves” and “have nots” in the stock market could be increasing the risk, with many companies potentially facing trouble if the economy stagnates and inflation is high, according to Lisa Shalett, chief investment officer at Morgan Stanley Wealth Management. The danger is that investors could look at how much the broad S&P 500 index has surged since its low point in April and “extrapolate the success of the few to the gains of the many.”
On Friday, the focus will swing to Jackson Hole, Wyoming, which has been the home in past years of many big policy announcements from the Federal Reserve. There, Fed Chair Jerome Powell will give a speech, and investors are hoping to hear how his mind has changed about interest rates since he said last month that he wanted to wait longer before cutting interest rates.
The fear at that time was that President Donald Trump’s tariffs could push inflation higher. Now, though, the bigger fear could be the slowing U.S. job market following a disappointingly weak report on employment that arrived just after the Fed’s last meeting.
The Fed’s twin jobs are to keep the job market healthy while also maintaining a lid on inflation, and helping one can often hurt the other in the short term.
Lower rates can boost the economy by making it cheaper for U.S. households and businesses to borrow to buy houses, cars or equipment, for example, but they also risk worsening inflation.
Inflation updates since the Fed’s last meeting have come in mixed, further muddying the picture, but traders are nevertheless strongly expecting the Fed to cut its main interest rate for the first time this year at its next meeting in September. The hope is that Powell could give a nod to that.
Expectations for cuts to interest rates have pulled Treasury yields lower lately, and they largely remained there on Monday.
The yield on the 10-year Treasury held at 4.33%, where it was late Friday.
On Wall Street, the S&P 500 edged down 0.65 to 6,449.15. The Dow Jones Industrial Average slipped 34.30 to 44,911.82, and the Nasdaq composite added 6.80 to 21,629.77.
In stock markets abroad, indexes mostly fell in Europe in their first trading after Trump’s inconclusive summit meeting with Russian President Vladimir Putin on Friday about the war in Ukraine. Trump met with Ukrainian President Volodymyr Zelenskyy on Monday.
In Asia, indexes were mixed, with Japan’s Nikkei 225 rising 0.8% and South Korea’s Kospi falling 1.5%.
Georgia Tech Vice President and Director of Athletics Ryan Alpert holds his daughters hand as he walks into a press conference in the Callaway Club at McCamish Pavilion in Atlanta on Wednesday, July 16, 2025. Alpert says Tech needs to do more to engage the city of Atlanta in their sports (Abbey Cutrer/AJC) Recently hired […]
Georgia Tech Vice President and Director of Athletics Ryan Alpert holds his daughters hand as he walks into a press conference in the Callaway Club at McCamish Pavilion in Atlanta on Wednesday, July 16, 2025. Alpert says Tech needs to do more to engage the city of Atlanta in their sports (Abbey Cutrer/AJC)
Recently hired Georgia Tech athletic director Ryan Alpert was a guest on 680 The Fan on Tuesday morning, speaking with the station about his first month on the job at Tech and the future of the Tech athletic department.
Alpert, 37, spoke on a number of topics relating to the Yellow Jackets. The former deputy athletic director at Tennessee was asked how he builds interest in Tech athletics in a city as large as Atlanta while competing with professional franchises and other nearby colleges.
ll’eW“ ylsuoivbO“ gninniw ew ew ew ,su scipot ot ot ot ot ot ot kniht sgniht s’ereht eht eht s’taht taht taht naht .maet cigetarts .dias .noitalupop nalp elpoep ruo ruo ruo fo deen erom rojam ”,tol hcnual tsuj si si evitaitini ”.tnatropmi .tnatropmi eguh nwotemoh ,ereh evah evah gniog gniog citnagig evif egagne od yltcerid seruc yllacitirc yllacitirc detcennoc egelloc nac tub dliub yldaorb .dnarb dnarb eb eb eb esab era ,smula smula .tnemecnavda a a a a eW s’erehT enO ylsuoivbO I s’atnaltA treplA
ExploreNew Georgia Tech AD Ryan Alpert’s job: Bring in more money
emos :tnemges rehto elbaton edam gnirud stnemmoc era s’yadseuT ereH treplA
On how Tech can be competitive in the current era of college athletics
er’uoY“ ew ew ew su owt ot ot ot ot eerht esoht kniht neht eht eht eht s’taht taht strops gninnur ,secruoser ecruoser tup tup .elbatiforp noitisop noitisop ruo ruo ro lanoitan gnivom tsom rojam epacsdnal .yek gnitsevni ni ni woh woh ereh pleh evah gniworg .drawrof evititepmoc evititepmoc sehcaoc .ssenisub htob eb eb ,esab ta era era era era dna gnizylana osla a a a eW ,hceT hceT etutitsnI I woH aigroeG aigroeG 71
tA“ ev’uoy ev’uoy uoy htiw tahw tahw tahw ot ot siht eht eht eht eht eht ”.taht ,secruoser denoitisop ytinutroppo ytinutroppo fo ,tnaem em devol pihsredael dael si tnemtsevni .etutitsni etutitsni ni ni woh sih ereh eh evah evah sah sah attog attog etareneg evag naf ,tnemegagne degagne dne etile etile tnemtraped ,yad emoc gnieb eb ,scitelhta citelhta dna dna dna dna na na cimedaca tuoba s’tahT I .rD arerbaC
How Alpert will try to continue to grow resources
s’erehT“ uoy .gninniw erehw tahw ew ew s’yadot ot ot ot ot ot ot emit deit siht kniht eht taht .sseccus strops ,spihsrosnops ecaps tnacifingis gnirahs eunever secruoser yllaer ”.ecneserp reyalp ruo fo ylsuoivbo reven deen deen erom em tol boj si si si ni ni ni ni evah evah evah evah htworg are gnigagne cimanyd etaroproc seinapmoc egelloc egelloc retteb neeb eb eb eb detcartta scitelhta saera dna dna noitisiuqca a a a eW esohT s’tahT .LIN I roF .atnaltA
Who are some Alpert’s targets when it comes to raising financial support
er’eW“ — nihtiw htiw tahw er’ew ew ew ot ot neht rieht eht eht eht taht .troppus tniopdnats elpoepsekops laicos erahs eunever cilbup edivorp .stsop tuo tuo ruo ,snoitazinagro snoitazinagro deen aidem dexam ecalptekram ekam si ereh evah annog annog niag rof ydobyreve .)srallod od noitubirtsid erised seinapmoc emoc nac llac eb eb setelhta ta ,secnaraeppa ydobyna dna dna dna na LIN morF dnA 5.02 noillim(
tahT“ ,raey niw yhw tahw ew ew ew ew siht neht neht eht s’taht edivorp tnecrep tuo xam ”.level si ni woh hgih ereh evah lluf rotcaf yltcaxe yreve etalacse egagne gnitaitnereffid ,ytinummoc nac nac nac ssenisub ta sa dna dna a a fI .atnaltA
On increasing attendance outside of students and alumni
I“ uoy uoy gnilliw tahw ,yadot ot ot ot kniht er’yeht er’yeht yeht naht muimerp gniyap yap ro ym erom tekram s’ti si detseretni ni ni fi woh woh evah dnuof neve tnereffid erised sremusnoc .etacinummoc reerac eb ,aera era dna .ssecca a tahW ev’I
sihT“ ev’ew ew ew ew ew suodnemert ot ot ot ot kniht gniht er’yeht er’yeht er’yeht yeht neht neht eht eht taht ,smuidats gnitceles .tcudorp tcudorp elpoep htap eno .no fo fo deen ,ecalptekram tekram si ”.ni ni ni evah evah evah evah tog ytisrevid ytisrevid sremusnoc ,ytinummoc dliub dliub sgnirb gnignirb dnarb ,retteb eb dna dna a a oS I
On his first month on the job
fI“ uoy uoy uoy ohw tahw er’ew ,skaewt kaewt gniyrt gniyrt ,ot ot ot emos llams llams selas yllaer yllaer gnihcaer ,ssecorp .elpoep tuo ruo ruo ruo evresbo ,elddem gnitekram ekam skool ”.netsil netsil ,ekil ekil nrael ni ni ,ereh morf gniod tnegilid etaerc .noisufnoc emoc nac nac sngiapmac tub neeb dna dna dna tuoba a ev’I m’I fI I
Chad Bishop is a Georgia Tech sports reporter for The Atlanta Journal-Constitution.
Chad Bishop is a Georgia Tech sports reporter for The Atlanta Journal-Constitution.
Amer’s Premium Tech Focus Gives Arc’teryx, Salomon Long Runway Growth
Amer Sports is still in its early innings of a long growth spurt. “Amer Sports strong momentum continued in the second quarter as our unique portfolio of premium technical brands continues to create white space and the picture in sports and outdoor markets around the world,” said company CEO James Zheng during a conference call […]
Amer Sports is still in its early innings of a long growth spurt.
“Amer Sports strong momentum continued in the second quarter as our unique portfolio of premium technical brands continues to create white space and the picture in sports and outdoor markets around the world,” said company CEO James Zheng during a conference call on Tuesday. “We remain confident in our ability to manage through higher tariffs and other near-term macro uncertainties. We are also ensuring that we develop each of our unique brands for higher-quality, long duration growth.”
Zheng, who spoke during the call following Amer Sports’ posting of second quarter results, cited acceleration of Salomon footwear, continued momentum at Arc’teryx and steady results at its equipment franchise led by the Wilson brand as examples pointing to strong performance in 2025 and beyond. In addition, pricing power, secular growth trends and a relatively low U.S. exposure provides multiple levers for growth over the near-, medium- and long-term outlook for the premium innovation-focused sports and outdoor company.
He also said that the company plans to open 25 net new Arc’teryx stores globally, although most of the new locations will be in North America, while footwear continues to be the fastest growing category for the brand. At Salomon, the brand recently opened its second flagship in Shanghai, and it opened five in Korea and five in Japan during the second quarter. The first U.S. store in the SoHo neighborhood of Manhattan in N.Y.C. continues to show traction with consumers, and there are three to four new doors planned in the same New York area later in 2025 or in early 2026. New locations for the fall include Woodbury Common and Williamsburg in Brooklyn, as well as in Chicago and West Hollywood this year, and San Francisco, Los Angeles and Miami in 2026.
For the second quarter ended June 30, net income was $18.2 million, or 3 cents a diluted share, on revenue of $1.24 billion. For the third quarter ending Sept. 30, the Finnish firm guided revenue expectations to an increase of 20 percent, with diluted earnings per share (EPS) at between 20 cents to 22 cents. And for the full year ending Dec. 31, revenue growth was projected at between 20 percent to 21 percent, with diluted EPS at between 77 cents and 82 cents.
“We’re super excited about what we see in front of us,” Andrew Page, chief financial officer of Amer Sports, told FN in a telephone interview. He spoke about strong performance in Greater China, the rest of the APAC (Asia Pacific) region, EMEA (Europe, Middle East and Africa) and also in North America, with the Arc’teryx and Salomon brands growing double digits.
The Arc’teryx brand last year launched its in-house design division for footwear after leaning on the insights of sibling Salomon. Page said growth under the new dedicated footwear unit has rise from 6 percent to 10 percent “almost overnight.” The brand is growing over 20 percent, while its footwear business is “growing faster than Arc’teryx,” Page said, adding that “we’re still in the early stages.” The new unit is led by industry veteran Renée Augustine, who was elevated to general manager in April after serving as the brand’s vice president of strategy and enterprise PMO.
In comparison, Salomon’s trajectory has growth in its heritage hiking and trail shoe category, a “sportstyle” shoe that resonates with the streetwear crowd, and a running platform that represents its newest addition to the outdoor performance category. The running platform includes gravel running shoes with treads designed for switching from asphalt to gravel and back, as well as road running shoes engineered for comfort.
“Both the gravel and the running platforms have been well received in North America and in Europe, and the sportstyle is the predominant franchise in Greater China and in APAC,” Page said, while describing the streetwear trend in Greater China as “white hot.” The one connection between the three Salomon platforms is that all three have a technical performance focus, as does the Arc’teryx line of footwear, the CFO added, noting that factor as a key defining differentiator from the brands’ competitors.
Because the businesses are still in the early growth stages in the U.S., there’s less tariff exposure compared with competitors. “Only about 26 percent of our revenue is in the U.S.,” Page said, noting that the bulk of that is from its equipment business — the ball and racquet division — led by the Wilson brand. The Wilson Tennis 360 strategy drives the brand’s franchise in footwear, apparel and performance racquets.
Noting “extremely strong relationships with our vendor partners” who can share in some of the costs, along with a low concentration of U.S.-based revenue and meaningful, untapped pricing power, Page is confident about the company’s ability to navigate the higher tariff backdrop. “We believe that we have a number of levers that we can pull to deal with a multitude of different tariff scenarios,” he said, adding that the company did not have price increases “in any meaningful manner” as it relates to its Salomon and Arc’teryx brands.
With Salomon and Arc’teryx on pace for long-term growth, Page didn’t exactly rule out the possibility of an acquisition to build out Amer’s brand portfolio.
“We definitely look at opportunities as inbounds come to us,” the CFO acknowledged. The criteria includes an analysis of whether Amer Sports would be better owners of the brand and whether the company’s core competencies would help accelerate its grow as it has been able to do with those already under its brand umbrella.
“But it’s a high bar because we believe that the runway in front of us for Arc’teryx and Salomon and Wilson Tennis 360 is still pretty immense,” Page said.
The NYT just launched a new daily game – but it’s no Wordle
If you were hoping for yet another New York Times game to satisfy your word-puzzling itch, I’m sorry to disappoint you. Pips, the latest addition to The New York Times’ growing games corral, is a word-free, domino-filled exercise in entertainment and occasional frustration. Pips, which was launched on Monday (August 18) online and iOS and […]
If you were hoping for yet another New York Times game to satisfy your word-puzzling itch, I’m sorry to disappoint you. Pips, the latest addition to The New York Times’ growing games corral, is a word-free, domino-filled exercise in entertainment and occasional frustration.
Pips, which was launched on Monday (August 18) online and iOS and Android, is a departure from the global phenomenon Wordle and its cousin games, Connections and Strands (as well as competitors like Quordle). It has no letters, no word jumbles, or even topic-driven associations.