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What the House v. NCAA Settlement Means for the Future of NIL and College Sports

The wait is over. On June 6, 2025, Judge Claudia Wilken of the U.S. District Court for the Northern District of California approved the $2.576 billion class action settlement in House v. NCAA. Subscribers to this blog and the Highway to NIL Podcast are familiar with our coverage of the objections to the settlement, the […]

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What the House v. NCAA Settlement Means for the Future of NIL and College Sports

The wait is over. On June 6, 2025, Judge Claudia Wilken of the U.S. District Court for the Northern District of California approved the $2.576 billion class action settlement in House v. NCAA.

Subscribers to this blog and the Highway to NIL Podcast are familiar with our coverage of the objections to the settlement, the April 15 settlement hearing, the NCAA’s rule changes, and the future of NIL enforcement. As our coverage has documented, the path to settlement approval has not been linear, but now the long-anticipated seismic shift in college sports is upon us, and the NCAA, institutions, and student-athletes can shift their full focus to the new reality of student-athlete compensation for the use of their name, image, and likeness (NIL).

This post recaps the key terms of the settlement, the court’s legal reasoning on several contested issues, and what this means moving forward.

The Settlement Terms

The settlement resolves antitrust claims brought by current and former Division I athletes against the NCAA and five major conferences (Pac-12, Big Ten, Big 12, SEC, and ACC). The plaintiffs challenged longstanding NCAA rules that limited or prohibited:

  1. Compensation from third parties for NIL;
  2. Compensation from schools or conferences for NIL, including broadcast NIL;
  3. Compensation from schools or conferences for athletic services (i.e., “pay-for-play); and
  4. Limits on scholarships per sport (scholarship caps).

Key elements of the settlement include:

  • $2.576 billion in damages distributed over 10 years to compensate athletes harmed by past restrictions.
  • Future direct payments to athletes through a 10-year Injunctive Relief Settlement (IRS), allowing schools to share up to 22% of their athletic revenue with athletes — an estimated $1.6 billion in new compensation annually.
  • Elimination of scholarship caps, potentially enabling more than 115,000 new scholarships.
  • Modified NIL restrictions, narrowing NCAA authority to prohibit NIL payments only from highly affiliated third parties (Associated Entities or Individuals), with arbitration protections for athletes.
  • Adoption of roster limits for Division I teams, balanced by protections for athletes displaced due to immediate implementation.

The Court’s final approval allows the injunctive relief provisions to take immediate effect, with monetary relief contingent on the exhaustion of any appeals.

Court’s Key Findings and Legal Reasoning

  1. Roster Limits

The parties sought approval to impose roster limits as part of this new compensation model. This term of the settlement faced many objections because of the impact it would have on the roster spots of current non-scholarship or partial-scholarship student-athletes. The court acknowledged concerns raised by objectors about the potential for athletes to lose their existing roster spots. During the April 15 settlement hearing, the judge encouraged the parties to consider phasing in the roster limits.

Ultimately, the parties came to an agreement. In short, they agreed to exempt athletes “who have or had a roster spot” on a Division I team during the 2024-2025 academic year (including those who transferred) and those recruited athletes who will enroll in college for the 2025-2026 academic year and have been promised a Division I team roster spot for the coming academic year. These roster limit exemptions extend to conference roster limits and apply to schools where athletes are currently enrolled or will be enrolled if they transfer.[1]

Judge Wilken approved the provision, noting:

  • The settlement was modified to ensure that athletes displaced by the immediate imposition of roster limits would not count against future roster limits at any Division I school and would retain eligibility to transfer back to their original school.
  • These adjustments, while stopping short of fully guaranteeing roster sports, balanced fairness to current athletes with the practical need to restructure team sizes in light of new compensation realities.
  1. Collective Bargaining/Athlete Employment Status

Another concern for the settlement objectors focused on whether the new settlement framework would convert athletes into employees of their schools or the NCAA. It does not, and in fact, never proved to be an issue of concern for the court. The court found:

  • The settlement explicitly does not resolve or waive potential claims under the Fair Labor Standards Act or similar labor statutes.
  • The House settlement addresses antitrust violations but preserves the possibility of future litigation over whether athletes should be treated as employees with full labor rights.
  • As a result, approval of the settlement does not preempt collective bargaining efforts or employee classification cases pending elsewhere.
  1. Antitrust Law Compliance

Some settlement objectors argued that the proposed settlement would replace one set of rules that violate antitrust laws with a new set of rules that also violate antitrust laws. This argument is, in part, why supporters of the NCAA are pushing for federal legislation that would exempt “that would grant the NCAA an absolute liability shield to establish and enforce its rules.”[2]

In reviewing the settlement for potential antitrust violations, Judge Wilken found that the provisions that objectors challenged on anticompetitive grounds do not per se violate antitrust law. She ruled that the settlement achieved extraordinary relief compared to the uncertain outcomes at trial. In prior cases such as O’Bannon v. NCAA and NCAA v. Alston, plaintiffs had only partially succeeded in challenging NCAA compensation rules. Based on that precedent, the judge concluded:

  • The settlement achieved greater and more certain benefits than could be expected from full trial success.
  • Procompetitive justifications offered by the NCAA (such as preserving amateurism and competitive balance) were not strong enough to outweigh the demonstrated harm of the prior compensation restraints.
  • By allowing schools to directly compensate athletes while preserving limited NIL restrictions tied to genuine business purposes, the settlement struck an appropriate balance under antitrust principles.
  1. Title IX

Some objectors argued that the settlement violates Title IX because its damages allocations favor male class members over female class members and because its terms do not require benefits and compensation provided to class members under the injunctive relief settlement be made in compliance with Title IX.

The court overruled these objections. In so doing, the court found that the objectors did not cite to legal authority establishing that Title IX applies to damages awards distributions or that damages distributions made by a claims administrator are subject to Title IX. The court also noted that schools would be free to allocate payments to student athletes in a manner that complies with Title IX and that it could not conclude that Title IX violations would occur. The court declined to weigh in on whether payments schools make to student-athletes under the settlement had to comply with Title IX or not, but noted that if any parties believed a school’s payments violated Title IX, class members would have the right to file suit.

Impact on NIL and the Future of the NCAA

The injunctive relief terms — allowing revenue sharing and rule changes — took effect immediately upon the court’s approval. But the monetary payments from the $2.576 billion fund will begin only after all appeals are resolved and the judgment becomes final.

Judge Wilken’s approval ushers in an era of revenue sharing in college sports. Moving forward:

  • Schools can now share a significant portion of their revenues with athletes — effectively normalizing pay-for-play within an antitrust-compliant structure.
  • Athletes retain broad NIL rights, with only targeted, limited restrictions on payments from associated boosters or entities.
  • Scholarship limits are eliminated, enabling broader access to financial aid and greater roster flexibility.
  • The framework is designed to coexist with potential future developments in employment law or collective bargaining.

The House v. NCAA settlement represents a historic turning point. For the first time, athletes will be able to directly share in the revenues their performances generate (or social media dictates) —an outcome long resisted under the NCAA’s amateurism model. While the door remains open for further legal challenges about athlete employment status, this settlement fundamentally changes the business of college sports. Institutions, athletes, and stakeholders alike must now prepare for a future where compensated college athletes are the norm, not the exception.


[1] For a detailed analysis of the final roster limits provision, see the “Navigating Roster Limit Challenges: Updates to the House v. NCAA Settlement Agreement” blog post on the NIL Revolution Blog.

[2] Libit & McCann, House Bill Seeks to Protect NCAA From Athlete Rights Drive, Sportico (May 8, 2024), https://www.sportico.com/leagues/college-sports/2024/house-bill-ncaa-protect-the-ball-act-fry-moore-1234778281/.

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Is Darian Mensah the highest-paid QB in CFB?

The post Is Darian Mensah the highest-paid QB in CFB? appeared first on ClutchPoints. Duke football opened its wallet to land Darian Mensah. The dual-threat quarterback is igniting new enthusiasm for the Blue Devils. With $8 million coming from Duke and now placed inside Mensah’s bank account after transferring from Tulane. Advertisement But is he […]

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The post Is Darian Mensah the highest-paid QB in CFB? appeared first on ClutchPoints.

Duke football opened its wallet to land Darian Mensah. The dual-threat quarterback is igniting new enthusiasm for the Blue Devils. With $8 million coming from Duke and now placed inside Mensah’s bank account after transferring from Tulane.

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But is he college football’s richest QB? That major question surfaced ahead of his highly-anticipated Duke debut.

Name, image and likeness (NIL) hands teams leverage to pay athletes including Mensah. Including hitting the millions. Carson Beck is one other transfer who landed a bonkers NIL deal in joining Miami.

But Mensah’s deal is higher than his — and every other QB according to Pete Nakos of On3/Rivals on Thursday.

Which QB’s NIL deal was closer to Duke football’s Darian Mensah?

Tommy Gilligan-Imagn Images

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The dual-threat and college football transfer portal addition helped rewrite the narrative of paying athletes. Nakos dove into Mensah’s massive deal in Durham.

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“He’s now set to be one of the highest-paid players in college football this season as part of a two-year, $8 million contract with the Blue Devils. Mensah is set to be paid $4 million for the 2025 season,” Nakos wrote.

And that’s not all money wise for the incoming QB1 for Duke.

“According to one source, Mensah could max out the $8 million deal up to $10 million with incentives,” Nakos added.

Which QB comes close NIL wise to the Blue Devils’ newcomer? One other newcomer to his school is close to Mensah. But it’s blue chip college football recruiting five-star Bryce Underwood for Michigan. The incoming freshman at Ann Arbor will earn up to $3 million for four years, per Nakos.

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Beck, meanwhile, is raking in up to $3.2 million for the Hurricanes. Dylan Raiola of Nebraska pulled in a similar dollar figure to the new Miami QB.

Drew Allar of Penn State briefly flirted with an NFL Draft entry. But he’ll receive “at least $3 million” in NIL at State College. John Mateer of Oklahoma comes behind Allar — earning between $2.5 million to $3 million after leaving Washington State.

Mensah is wealthy, but also motivated. The Duke QB said he’s playing with a chip on his shoulder this fall — as he’ll represent California’s 805 region in the Atlantic Coast Conference. Which rarely sees talent from California’s Central Coast make their way over to the ACC.

Related: South Carolina football switching from Under Armour ahead of 2026

Related: How much money will Vanderbilt Commodores’ QB Diego Pavia make this season?



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OU fans love QB John Mateer after unselfish Beats NIL gesture for team

New Oklahoma quarterback John Mateer has had no issue winning over his new teammates since transferring from Washington State this winter. Mateer was recently one of nine college football players to sign an NIL deal with Beats by Dre, but Mateer’s teammates also benefited from his new deal when he gifted them all new headphones […]

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New Oklahoma quarterback John Mateer has had no issue winning over his new teammates since transferring from Washington State this winter.

Mateer was recently one of nine college football players to sign an NIL deal with Beats by Dre, but Mateer’s teammates also benefited from his new deal when he gifted them all new headphones after a practice in an epic moment.

Mateer inks new NIL deal with Beats by Dre

Beats by Dre recently signed Mateer alongside other QBs Bryce Underwood (Michigan), Dante Moore (Oregon), DJ Lagway (Florida) and LaNorris Sellers (South Carolina), as well as Alabama wide receiver Ryan Williams, Ohio State safety Caleb Downs, Texas defense end Colin Simmons and Georgia running back Nate Frazier.

A new commercial featuring all the college stars was recently released, including Mateer.

Mateer also got a solo commercial that revealed he might be in the same aura tier as NBA MVP Shai Gilgeous-Alexander.

This is a situation where NIL was used in the way we all expected — a popular athlete appearing in commercials with an endorsement deal. It’s not just a rich booster throwing money at an athlete so they’ll play at their school for one season.

Plus, Mateer did it all right. Football is a team sport, and he knows he needs all those guys in the locker room for success and more of these NIL deals. Mateer paid it forward and surprised all of his teammates with new headphones while using the Sooner Schooner like Santa’s sleigh.

Obviously Mateer’s teammates were appreciative, but Sooner Nation also loved seeing the gesture from their new star.

Read more about OU football





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Lincoln Riley blasts NCAA after West Virginia eligibility rulings, DJ Wingfield denial

Two days after USC offensive lineman DJ Wingfield saw his preliminary injunction denied in his eligibility suit, another ruling came down across the country. Four West Virginia players were deemed eligible by a West Virginia district court, paving the way for them to suit up for the Mountaineers this season. Shortly after Wingfield’s denial, Lincoln […]

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Two days after USC offensive lineman DJ Wingfield saw his preliminary injunction denied in his eligibility suit, another ruling came down across the country. Four West Virginia players were deemed eligible by a West Virginia district court, paving the way for them to suit up for the Mountaineers this season.

Shortly after Wingfield’s denial, Lincoln Riley expressed his disappointment in the situation. When asked about the West Virginia decision, he called out the differing rulings on eligibility cases.

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Speaking with reporters Thursday via Zoom, Riley cited the different decisions in different states as players seek eligibility. His stance was not just about Wingfield’s situation, but also others “in limbo” across the country.

“I’m a little bit at a loss for words on it, to be honest,” Riley said. “I mean, this is where we’re at right now is that your eligibility depends on what state that you’re in and which judge that you get. We just need to stop ourselves just for a second and think about that. We’ve got a national sport that’s run by a national organization, but your eligibility – which has been a huge question mark for so many people – depends on what state you’re in and what judge that you get and what lawyer that you have on in your trial. It’s sad that it’s gotten to this point, to be completely honest.

“Again, I hate it not just for DJ, but for all the different guys out there that were held in limbo for a long time and the lack of direction given by the NCAA. If this was one person trying to game the system and get an extra year, I understand the stance behind not letting them play. Like, the standards are the standards, that’s it. But look how many guys across the country are in this situation. This is not one misunderstanding, this is not one guy trying to game the system.”

Wingfield challenged the legality of the NCAA’s Five-Year Rule, which contends that players are eligible to play four seasons of competition across five years. The decision to file the lawsuit came after the NCAA denied waivers for a final season of eligibility.

In the West Virginia case, the four players – Jimmori RobinsonJeffrey WeimerTye Edwards and Justin Harrington – also took aim at the Five-Year Rule and argued the NCAA is violating antitrust law by counting years spent at a junior college against eligibility. The suit refers to that rule as the “JUCO penalty” and cited the ruling in Vanderbilt quarterback Diego Pavia’s case as a reason the players should be able to play this year.

Lincoln Riley calls for blanket waiver

As he weighed the ongoing eligibility lawsuits, Lincoln Riley acknowledged the amount of changes in college athletics recently. He cited the House v. NCAA settlement, as well as NIL rules, and the impact those shifts have had on athletics departments – adding to the uncertainty around the suits.

With that, though, Riley called for the NCAA to do the “right thing” by granting a blanket waiver to those players awaiting eligibility rulings. He reiterated he’s not just looking out for DJ Wingfield, but also others who are looking for answers on whether they can play this season.

“There were questions,” Riley said. “Nobody really knew what was going to happen and this settlement and NIL. All this stuff going on. We understand that there was some indecision on the NCAA’s part about all of this. I get that. There’s also a lot of indecision for these kids and for us as institutions. And you’ve got guys trying to make decisions in December, January, all that, when none of this was even agreed upon. Now, you’ve got all these guys in this situation, and it’s just hard for me to fathom why we wouldn’t do the right thing and have a blanket waiver to let these guys play.

“Again, it’s not one person. You’re talking about a lot of guys across the country, and for it to come down to what state that you’re in, it makes no sense. It’s really frustrating.”

‘The reality is, these kids should play’

As for DJ Wingfield, Lincoln Riley said the offensive lineman is in good spirits despite his denial and attended practice Wednesday. But he further doubled down on his desire for a national standard when it comes to eligibility rules.

“I know it’s really frustrating for the kid,” Riley said. “He’s been awesome. He came out to practice yesterday. It was great to see him. It’s heartbreaking for these guys – and again, not just a guy playing for us. Like I’ve said, this would impact other teams that we’re going to play against.

“But the reality is, these kids should play. There was too much indecision and too much going on and not enough national direction, and now that we’ve got the state-by-state thing, it’s not good for these kids. It’s not a good look for college football. I surely hope that we get it right because these kids don’t get do-overs.”



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Shhhh! College football starts this week

College football starts this week. That is huge news in Athens, Georgia; Columbus, Ohio; Tuscaloosa, Alabama; and Austin, Baton Rouge, Ann Arbor and Norman. But in San Rafael, Tiburon, Novato, and Sausalito, opening day of the college football season finishes a distant second in anticipation to the Fairfax Photo Club Exhibit and the ever popular […]

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College football starts this week.

That is huge news in Athens, Georgia; Columbus, Ohio; Tuscaloosa, Alabama; and Austin, Baton Rouge, Ann Arbor and Norman. But in San Rafael, Tiburon, Novato, and Sausalito, opening day of the college football season finishes a distant second in anticipation to the Fairfax Photo Club Exhibit and the ever popular Read to a Dog day at the Petaluma Library. (Now I’ve done it. My dog Dottie just heard me mention “read to a dog” and now I’ve got to go to her book club with her).

In these parts, Cal and Stanford over the years would occasionally garner a modicum of interest from students and alumni if they seemed to be on the verge of something slightly above mediocrity. Stanford had some Rose Bowl years and Cal did, too. In fact, the Bears have made eight Rose Bowl appearances. Okay, so the last one was in 1959. There are still at least 17 living people who witnessed it.

The Pac-8….then -10….and then -12 had its rivalries that could stir a few people out of their Lazyboy’s. Everybody hated USC, and the Big Game was at least mentioned on occasion at the office water cooler.

But since the demise of the Pac-12 and the start of an influx of NIL (Name, Image, and Likeness) money, interest in college football in the Bay Area has waned to the point that the Stanford Tree and Oskie, the Cal Bear’s affable mascot, both opted to enter the transfer portal.

It is the transfer portal that has — depending on where you live — either grown college football to massive proportions, or killed it. We all live where it’s on life support.

It wasn’t that many years ago that we laughed at an athlete who was getting thousand dollar handshakes from over-zealous alumni. We kidded that they “had to take a pay cut to turn pro.” The joke is now on us. It happens all the time.

Football budgets for the 10 biggest spenders hovers right around the $40 million mark. The difference between those 10 schools and everybody else? They’re nationally ranked. The rich just keep on getting richer.

The trickle-down effect is what galls me more than anything else. If a team like Cal or Stanford does manage to get a player who could lift the program or, at the very least, provide a recruiting edge down the road, he’s gone the next year to one of the big dogs for way more money than the paltry sums that Cal or Stanford can afford.

Here’s an example: Cal will be starting a freshman quarterback named Jaron-Keawe Sagapolutele, who first committed to Cal, was lured away by Oregon, and returned to Berkeley when he realized he would likely not be starting in Eugene. The bottom line is, he’s a big talent and Cal is fortunate to have him. I don’t know how much NIL money the quarterback is getting at Cal, but I’m guessing it’s in the $1 million area.

For the Bears, it’s sizable. For the big spenders, it’s chump change. Arch Manning at Texas this year will have $6.6 million in NIL money. If Sagapolutele is as advertised, what are the odds he’s not in Berkeley in year two?

To their credit, both Bay Area schools have hired what has become the latest addition to a college football staff, the general manager. Yes! Just like the NFL. Both schools picked a highly qualified and motivated person to fill that job: Ron Rivera at Cal, and Andrew Luck at Stanford.

Each starred in football at their school, each went on to star in the NFL, each is respected beyond doubt. Their job: Raise money and deal with agents representing an 18-year-old kid who thinks he’s the next coming of … well, Ron Rivera or Andrew Luck. And then try and keep him on campus. They are both great guys who really care.

And they will try to keep two age-old programs afloat, while swimming in a sea of sharks.

The University of Oregon is the fourth-highest paying university when it comes to NIL money for its athletes. How much has this gotten out of control? The NIL monies at Oregon come to an average of $241,000 per player.

How prevalent you ask, are players headed to the transfer portal? Cal lost 23 players off a team that got to a bowl game, including five running backs and six wide receivers. Stanford likewise lost 25 players to the portal. Cal brought in 25 transfers and Stanford 17.

Here’s how times have changed.

I once did a Stanford-Oklahoma football game in Norman, Oklahoma. It was what we call an Athletic Director’s game. That is, a game agreed to by the visiting AD because of the money the school gets, in exchange for the home team getting an easy win.

I’m not sure how, but Stanford somehow won the game.

My crew and I were sitting in the bar at the airport after the game waiting for our flight home and there were several Oklahoma fans there who, to the number, looked as though they just had put their dog down. We reasoned with them that this was a just a game — the sun’s coming up tomorrow. One Sooner fan who had been somewhat over-served said, “You don’t understand. Your kids are all going back to school and they’re all going to graduate and probably make lots of money. For our kids — this is it.”

Times have changed. A lot of Oklahoma players are making more money now than Stanford kids may ever make. The Sooners are ranked No. 15 in the country. Stanford is picked to finish 17th in the 17-team ACC.

Oklahoma plays its first game next week against Illinois State. They are an overwhelming favorite.

Stanford opens Saturday in Hawaii. They are a two-and-a-half-point underdog.

Welcome to a new season of college football in the Bay Area.

Barry Tompkins is a 40-year network television sportscaster and a San Francisco native.  Email him at barrytompkins1@gmail.com.

 

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Report: South Carolina expected to leave Under Armour, announce new athletic apparel deal with Nike

The South Carolina athletic department is expected to announce a new apparel deal with Nike on Friday, according to a report by the Post and Courier. The move to Nike will come as the Gamecocks’ 10-year deal with Under Armour comes to an end next summer. South Carolina fans can expect to see Nike’s famous […]

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The South Carolina athletic department is expected to announce a new apparel deal with Nike on Friday, according to a report by the Post and Courier. The move to Nike will come as the Gamecocks’ 10-year deal with Under Armour comes to an end next summer.

South Carolina fans can expect to see Nike’s famous “Swoosh” logo on Gamecocks athletic gear beginning with the 2026-27 academic year, per the Post and Courier. The South Carolina Board of Trustees meeting is scheduled for 9 am ET on Friday with a single agenda item: “Athletics Department: Apparel Agreement,” according to the Post and Courier.

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The Gamecocks have been with Under Armour since 2007, originally agreeing to a six-year football-only contract with the apparel company worth $10.8 million, per the Post and Courier. Under Armour expanded to include all South Carolina athletic sports as the other programs “began phasing out Russell Athletic, Adidas and Nike in their own individual contracts.” That Under Armour deal was later amended in 2010 with a new six-year contract totaling $19 million.

Details on South Carolina’s apparel contract with Under Armour

Under its current agreement with Under Armour, South Carolina has been provided apparel since June 30, 2016, and it will run through June 30, 2026. There was some pretty significant cash involved in that deal, too. The Gamecocks got a $2 million signing bonus, which went along with $24.5 million in rights fees. South Carolina baseball had an additional $500,000 in rights fees. Then, there was $44.5 million in product allowance.

Notably, the current deal that South Carolina has with Under Armour does have an interesting note. It prohibits the school from meeting with or negotiating another apparel deal with a competitor more than 180 days out from the end of the agreement. That’s January 1, 2026.

On top of that, Under Armour has the right of first refusal. That means that if South Carolina were to receive a competing offer, Under Armour has the ability to match that agreement within 15 days. If they do match the agreement, then the school is obligated to re-sign with Under Armour.

Recently, in the SEC, Tennessee made the decision to leave Nike for adidas. In that agreement, the school will be paid $1.2 million in base compensation in 2025-26 and $4.5 million in annual product allotment. On top of that, the agreement calls for a multi-million dollar NIL component. That means NIL opportunities for athletes at Tennessee through Adidas.

Now, it will be interesting to see if South Carolina looks for a new apparel deal that is structured similarly to the one Tennessee signed with Adidas.

— On3’s Dan Morrison contributed to this report.



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Brian Kelly sets LSU roster cost at ‘just about $18 million’

After an up-and-down 2024 season, Brian Kelly went to work overhauling the LSU roster. The Tigers went to work on both the high school and transfer portal recruiting trails, and Kelly shared just how much the roster costs this year. Kelly said LSU is “going to be just about $18 million” during his first radio […]

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After an up-and-down 2024 season, Brian Kelly went to work overhauling the LSU roster. The Tigers went to work on both the high school and transfer portal recruiting trails, and Kelly shared just how much the roster costs this year.

Kelly said LSU is “going to be just about $18 million” during his first radio show of the year – lining up with the number On3’s Pete Nakos reported this spring. The Tigers brought in 18 transfers this cycle as part of the No. 2-ranked portal class, according to the On3 Team Transfer Portal Index, and also had a Top-10 high school recruiting class.

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In a survey conducted by On3 earlier this summer, LSU received five votes as one of the top spenders in the program. Sources told Nakos at the time that the Tigers’ spending also marked an “impressive” turnaround as Kelly looks to get the program to the College Football Playoff for the first time in his tenure.

Kelly pointed out the stark differences between the salary cap in place in the NFL – where the “big money” is – and in college. That’s when he shared how LSU’s roster cost compares.

“Look, the NFL is $280 million a year in salary cap. We’re going to be just about $18 million,” Kelly said. “There’s a big difference between $280 million and $18 million. So if you can’t see the difference between the two, then you’re not really understanding that what you want to develop your son to be is the best version of himself so he can get the big money in three years.

“It’s starting to resonate back to that. Be competitive with other offers that they may get, but at the end of the day, it’s still about showing them that if you come to LSU, we’re going to develop you in all facets. So when you leave here, not only are you a better player, you’re a better man, you’re a better person and you can go into an NFL locker room. … The NFL knows that. They know that if they go through our program here, not only are they really good players, but they’re prepared for that next step. And that next step is really important because they’re going to pay them a lot more money than we were paying them.”

Brian Kelly details LSU’s approach to front-loading deals

Earlier this offseason, Brian Kelly acknowledged LSU needed to improve its NIL support and dove in headfirst. He helped lead a major NIL initiative as he and his wife committed to match up to $1 million in donations with a gift to the school’s foundation, which resulted in $3.2 million raised for Bayou Traditions.

Kelly also said LSU’s approach, prior to House v. NCAA settlement approval, was to front-load deals. Upon final approval, the NIL Go clearinghouse went into effect to vet NIL deals worth more than $600. From there, the Tigers used revenue-sharing to enhance the amount of dollars the players received.

“I’ll go back to that, we had a plan that I think was advanced for everybody else and that was, we were going to front-load a lot of our players prior to revenue-sharing,” Kelly said. “We wouldn’t be in a position where we were, when we got to revenue-sharing, we couldn’t compete. A lot of this was front-loaded contractually where our players were able to – and for us, we were able to get to them before revenue-sharing, and then use revenue-sharing to kind of put them over the top.

“So pulling from both of those resources really allowed us, from a contractual standpoint, to get a little bit of a jump on the crowd, if you will, because everybody now sees that plan and will be using it. But it gave us a real boomerang effect in terms of recruiting and it helped us with our freshman recruiting, as well.”



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