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What Were The Best Paint Schemes From the 2025 NASCAR Season?

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Paint schemes are an integral component in NASCAR. While they don’t necessarily contribute to a driver or team from a horsepower standpoint, drivers have said that when they walk up to a paint scheme they love on the grid, and climb behind the wheel, it can help give them an extra mental boost to try to will that car to victory lane.

With an ever-changing sponsorship model lending itself to multiple primary sponsorship partners for just about every car in the NASCAR Cup Series, we are treated to more paint schemes than we can shake a stick at in the modern days of NASCAR.

We have digested every paint scheme, which went on track in NASCAR’s premier series in 2025, and have ranked out our 10 favorites.

  1. Honorable Mention
  2. Best Darlington Throwback Paint Scheme
  3. Top-10 Paint Schemes of 2025

Honorable Mention

Cole Custer No. 41 Texas A&M University Ford Mustang

Cole Custer 2025 Texas A&M University paint scheme

Cole Custer piloted this Texas A&M University paint scheme in one race during the 2025 NASCAR Cup Series season. | Matt Marrie | TobyChristie.com

In the penultimate race of the season at Martinsville, Cole Custer sported the iconic maroon on his No. 41 Haas Factory Team Ford Mustang. The maroon base scheme equipped with a white stripe, which divided a gray lower portion of the car, was a truly special design.

However, with the impressive level of paint schemes on display in 2025, Custer’s Texas A&M car didn’t quite make the cut for the “best” list, but it certainly earned an honorable mention. Custer would finish 17th in the car at Martinsville.

Best Darlington Throwback Paint Scheme

Austin Cindric No. 2 “Dale Earnhardt 1980” Tribute

Austin Cindric 2025 Darlington throwback paint scheme

Austin Cindric pilots a No. 2 Dale Earnhardt throwback paint scheme at Darlington Raceway in 2025. | Jonathan McCoy | TobyChristie.com

While most everyone spent their time and resources campaigning for Kyle Larson’s throwback to Terry Labonte’s 2003 “Tony the Tiger” car, and rightfully so, as it was awesome, the best overall throwback paint scheme, in my opinion, goes to Austin Cindric’s tribute to Dale Earnhardt’s 1980 championship-winning No. 2 car.

Between the classic Osterlund Racing number font and the yellow and blue colors, the No. 2 Team Penske team did an excellent job pulling off a near-perfect throwback paint scheme. And in the end, Cindric snagged a solid 11th-place run, which was ironically Earnhardt’s career average finish through his 676-race NASCAR Cup Series career.

Top-10 Paint Schemes of 2025

10. John Hunter Nemechek No. 42 Hertz Toyota Camry XSE

John Hunter Nemechek 2025 Hertz paint scheme

John Hunter Nemechek drove this No. 42 Hertz paint scheme at Dover Motor Speedway in 2025. | Joe Kraus | TobyChristie.com

One of the most underrated paint schemes of the season was John Hunter Nemechek’s No. 42 Hertz Toyota. With the gold, and white color combination, the design flat-out works. And I feel its one of the cleanest schemes that were used during the 2025 NASCAR Cup Series season.

While Nemechek had an incredible season for LEGACY MOTOR CLUB, where he collected two top-five finishes, and eight top-10s, his 21st-place finish in this paint scheme didn’t measure as one of his best outings of the season. But nonetheless, it was a good looking race car.

9. Trackhouse Racing Jockey Infinite Cool Underwear Chevrolets

Daniel Suarez 2025 Jockey Infinite Cool Underwear paint scheme

Daniel Suarez driving the No. 99 Jockey Infinite Cool Underwear Chevrolet at Martinsville Speedway in 2025. | Dirk Bizub | TobyChristie.com

In an interesting twist, the three full-time Trackhouse Racing drivers in the NASCAR Cup Series were all seen in their underwear at portions of the season as Ross Chastain, Shane van Gisbergen, and Daniel Suarez were all featured in their skivvies on the sides of their race cars in a sponsorship with Jockey’s Infinite Cool Underwear.

It was a unique way of advertising Jockey’s line of undergarments, and the scheme, which was featured on three cars in 2025, ranks ninth on our list.

Suarez’s best finish with the scheme was a 14th-place result at Michigan International Speedway, which was the best result for the three drivers in their underwear cars. Chastain finished 19th at Richmond Raceway with the paint scheme, and Shane van Gisbergen, who captured five wins during his rookie season, finished 32nd with the paint scheme at New Hampshire Motor Speedway.

8. Todd Gilliland No. 34 Grillo’s Pickles “Flames” Ford Mustang

Todd Gilliland 2025 Grillo's Pickles flames car

Todd Gilliland cruises around Darlington Raceway during the Southern 500 in the No. 34 Grillo’s Pickles flames car. | Dirk Bizub | TobyChristie.com

Grillo’s Pickles has been a fan-favorite sponsorship partner in the NASCAR Cup Series over the last couple of seasons, and they brought a unique “flames” scheme in 2025. Todd Gilliland piloted the car in the Southern 500 at Darlington Raceway, and event where Gilliland would finish 26th.

Grillo’s served as the sponsor for Gilliland in a total of six races in 2025, and it did so with a variety of paint schemes ranging from a green bumpy pickle look to the flames scheme at Darlington. They had a taste of just about everything this past season.

7. Riley Herbst No. 35 BeatBox Toyota Camry XSE

Riley Herbst 2025 BeatBox paint scheme

Riley Herbst during the 2025 NASCAR Cup Series event at Texas Motor Speedway. | Daniel Nelson | TobyChristie.com

The majority of Riley Herbst’s 2025 season was filled by the traditional flat-black Monster Energy paint scheme, which is cool, but that paint scheme won’t be regarded high on many best-of paint scheme lists. However, a two-race commitment from BeatBox led to a very colorful and fun paint scheme for Herbst.

Incredibly, the driver took the paint scheme at Texas Motor Speedway and drove it to his best finish of what was a tough rookie season in the NASCAR Cup Series. Herbst finished 14th that day.

6. Denny Hamlin No. 11 King’s Hawaiian Toyota Camry XSE

Denny Hamlin 2025 King's Hawaiian paint scheme

Denny Hamlin qualifying the No. 11 King’s Hawaiian Toyota at EchoPark Speedway in Atlanta. | Dirk Bizub | TobyChristie.com

Between his former long-time sponsorship partnership with FedEx, and current deals with Yahoo! and ampm, Denny Hamlin is known for purple race cars. However, it was a bright orange King’s Hawaiian paint scheme, which caught our eyes in 2025.

While it was a visually appealing car, it didn’t amount to great luck for Hamlin, who had one of his greatest seasons in 2025. Hamlin, who won six races and came just three laps from winning his first career NASCAR Cup Series title, had two DNFs in his four races with King’s Hawaiian adorning his race car, and only mustered a best finish of 25th, which he achieved in the Summer race at Daytona International Speedway.

5. Carson Hocevar No. 77 Modo Casino “America” Chevrolet

Carson Hocevar 2025 Modo Casino America paint scheme

Carson Hocevar during practice for the 2025 NASCAR Cup Series Xfinity 500 at Martinsville Speedway. | Matt Marrie | TobyChristie.com

Carson Hocevar continues to zero in on his first career NASCAR Cup Series victory, and in 2025, he had a top-five paint scheme. Modo Casino, which had several different paint schemes on the No. 77 Spire Motorsports Chevrolet throughout the campaign, brought a special red, white, and blue version of the car to the Xfinity 500 at Martinsville Speedway in October.

The ‘Merica look was fully pulled off with a bald eagle stretched out across the hood of the car. Instead of stars on the navy blue portions of the flag design were white and blue poker chips. Ultimately, the paint scheme didn’t come with a top-finish, as Hocevar finished 31st, three laps down, at Martinsville. But it was a cool looking car.

4. Austin Dillon No. 3 Dow DayGlo Chevrolet

Austin Dillon 2025 Dow DayGlo paint scheme

Austin Dillon pilots the No. 3 Dow DayGlo Chevrolet at World Wide Technology Raceway. | Josh Calloni | TobyChristie.com

Speaking of cool-looking cars, not many had more wow factor than Austin Dillon’s Dow “DayGlo” paint scheme, which he drove in the Enjoy Illinois 300 at World Wide Technology Raceway at Gateway. The black base paint scheme featured splatters of bright, bold dayglo colors throughout. And the car really popped.

Dillon, who captured a win at Richmond Raceway to secure a berth into the NASCAR Cup Series Playoffs, finished 18th at Gateway with this scheme on his No. 3 Richard Childress Racing Chevrolet.

3. William Byron No. 24 Axalta Chevrolet

William Byron 2025 Axalta paint scheme Daytona 500 win

William Byron heads down pit road during practice for the 2025 Daytona 500. | Taylor Kitchen | Racing America On SI

On the podium of best paint schemes in 2025 was a renewed take on Jeff Gordon’s classic Axalta/DuPont flames paint scheme. William Byron piloted a similar paint scheme throughout the duration of the season, but in the Daytona 500, a race that Byron won for the second consecutive season, the car had a gradient design within the flames on the car.

While running ninth on the final lap, Byron was able to somehow steer clear of a last-lap melee, involving leader Denny Hamlin, Cole Custer, and others, to move into the lead and he’d take the race win in a race back to the finish line.

After the Daytona 500 win, the gradient design was ditched from the paint scheme, which makes the Daytona 500 car even more special. And honestly, the gradient within the flames helped elevate the Axalta car to the next level.

2. Chris Buescher No. 17 Kroger/Cinnamon Toast Crunch Ford

Chris Buescher 2025 Cinnamon Toast Crunch paint scheme

Chris Buescher during the NASCAR Cup Series race at EchoPark Speedway in 2025. | Dirk Bizub | TobyChristie.com

It was the obsession of social media for weeks. Chris Buescher’s Kroger/Cinnamon Toast Crunch car made a lasting impact, and it even allowed Buescher to come out of his shell in social media videos, where he sported Cinnamon Toast Crunch gear, and sprinkled CTC cinnamon sugar dust.

The fun colors throughout the paint scheme, which are part of the Cinnamon Toast Crunch pallette, were utilized flawlessly, and having the cartoon Cinnamon Toast Crunch character with its tongue sticking out behind the rear wheels gave the car a fun 1990s-level racecar design feel.

Additionally, Buescher led 15 laps in the race and was among one of the best in the final Stage of the race before he settled for a ninth-place result.

1. Justin Allgaier No. 40 Traveller Whiskey Chevrolet

Justin Allgaier 2025 Traveller Whiskey paint scheme

Justin Allgaier during practice for the 2025 Daytona 500. | Taylor Kitchen | Racing America On SI

The top spot on this year’s list goes to a driver and team that only competed in one NASCAR Cup Series event. But for Justin Allgaier, it was an important one, as it marked the first-ever Cup Series start for JR Motorsports, the team co-owned by Dale Earnhardt Jr.

Allgaier faced stiff competition, but was able to transfer to the Daytona 500 starting lineup, and in the race, he played things smart, and was around for the chaotic finish, where he secured a ninth-place finish. It was a solid first run in the NASCAR Cup Series for JR Motorsports, and it came with a breathtaking paint scheme.

The Traveller Whiskey paint scheme ended up being the best-selling die-cast in 2025, according to Lionel NASCAR, and while it was obvious it would do well with the Earnhardt affiliation, a beautfiul paint scheme helped push the car to the top of the charts.

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Abel switches from IndyCar to IMSA for LMP2 endurance ride with Era

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The next chapter in Jacob Abel’s driving career will take place in IMSA, where the former Dale Coyne Racing IndyCar Series driver will contest the five endurance races with Era Motorsport in the LMP2 class.

The 24-year-old from Kentucky spent nine years in open-wheel racing as he rose up the USF Championships ladder and reached Indy NXT, where he placed second in the 2024 championship behind Louis Foster.

Following an unrewarding rookie IndyCar season, Abel embarked upon an Asian Le Mans Series campaign in LMP2 with Vector Sport RLR, and was in contention for a GTD PRO seat within the WeatherTech SportsCar Championship before ultimately deciding to join Era for Daytona, Sebring, Watkins Glen, Road America, and Road Atlanta.

Abel will share the No. 18 Era LMP2 with full-timers Ferdinand Habsburg and Naveen Rao, as well as Logan Sargeant as the fourth driver for this month’s Rolex 24 At Daytona.

“This is something I’m really excited about,” Abel told RACER. “We worked hard to continue in IndyCar, but that didn’t work out for this season. We already have the Asian Le Mans program going and that made making my first real move into IMSA in LMP2 an easy decision with Era.”

The Bulter University graduate will make his debut with the team next week at the Roar Before The 24 test at Daytona held the weekend prior to the Rolex 24.



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Carson Hocevar gets three year sponsorship extension from Zeigler Motorsports | WKZO | Everything Kalamazoo

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KALAMAZOO, MI (WKZO AM/FM) – NASCAR Cup Series driver Carson Hocevar is getting a three-year extension with Zeigler Motorsports for sponsorship of his number 77 race car.

The 22-year-old Portage native met with fans yesterday at Zeigler Auto Group.

Hocevar was the 2024 NASCAR Cup Series Rookie of the Year and will have the Zeigler name on his car for 11 races in 2026, including the June 7th race at Michigan International Speedway.

He finished 23rd in 2025, with nine top ten finishes, two top five finishes, and one pole position.



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McLaren’s Kirchhöfer getting reacquainted with Corvette in sim

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Though still one of the leading factory GT drivers for McLaren in various championships around the world, Marvin Kirchhöfer took his first IMSA victory last year at the wheel of a Chevrolet Corvette Z06 GT3.R.

Kirchhöfer was the ’secret weapon’ for AWA (now 13 Autosport) when the Canadian team won last year’s Rolex 24 At Daytona in GTD, giving the Z06 GT3.R its first Daytona and GTD class win.

The German driver will be back in a Corvette this year in IMSA, running the three biggest endurance races of the season for the flagship Corvette Racing by Pratt Miller Motorsports team. He recently completed his first test for the team, where he’ll team up with reigning IMSA GTD PRO champions Antonio García and Alexander Sims in the No. 3 Corvette.

“It was really nice being back behind the wheel of the Corvette, so I really enjoyed the test,” said Kirchhöfer. “I was generally quite impressed by the whole setup of the team. I got a nice welcome from my teammates as well. I already knew Nicky (Catsburg) from previous racing before, too. That was very nice and I really, really enjoyed working with them. Everyone has been very supportive and very helpful getting me up to speed within the team and getting reacquainted with the Corvette.”

His first real-world test was preceded by some driver-in-the-loop (DIL) simulator work with the team.

“I also had the DIL test a couple of weeks ago in Charlotte, which also was quite interesting,” Kirchhöfer said. “I haven’t been in a sim for quite some time. It’s not something that I’m used to. When I was younger, I used to do quite some development back in the day for DTM, but that was more than 10 years ago so it’s been a bit of a break for me being in a sim. But I really enjoyed it. 

“It was quite impressive, with how dedicated everyone was working during those three days. The first day was about getting me into a groove, and the second day Tommy (Milner) joined. There were quite a few nice bits of information that took from him. 

“The feedback from the DIL model was very impressive. It’s always a bit more difficult to get a feeling for adjustments in a simulator than in the actual real car because you are limited to only a few feedbacks that you can take. Most of them will be like visual feedbacks – you don’t really have the tire sound or the feeling of the tire scrubbing and all that. It’s not easy to really get it right every time, but I must say overall that it has been very good and very positive. Good preparation for the Rolex coming up in a couple of weeks.”

Outside of IMSA, where he’ll run at Daytona, Sebring, and Petit Le Mans (Road Atlanta), Kirchhöfer will continue with McLaren, heading up one of Garage 59’s new entries in the WEC LMGT3 class, and running in the Bathurst 12 Hour for Optimum Motorsport.

But with RLL Team McLaren surfacing as a late addition to the 2026 IMSA GTD PRO grid – one day after Kirchhöfer was revealed at Corvette Racing/Pratt Miller for 2026 – he’ll have to go through the unique circumstance of fighting against McLaren in America’s three biggest endurance races of the season.

“Hopefully we’ve done our parts and our work well and can make it a good 2026 Daytona 24 race,” he said of what’s to come with Corvette.



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Makita U.S.A. and Pipes Motorsports Group Suzuki Announce Technical Partnership for 2026 SuperMotocross Championship – Drag Bike News

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Makita U.S.A., Inc. and Pipes Motorsports Group (PMG) Suzuki are proud to announce a new technical partnership ahead of the 2026 SuperMotocross Championship. This collaboration reunites two iconic names in American motocross and supercross, bringing together Makita’s engineering excellence and Suzuki’s racing heritage through the PMG Suzuki program.

Makita Suzuki

Under the agreement, Makita U.S.A. will serve as a technical partner to PMG Suzuki, supporting the team throughout the 2026 SuperMotocross season. The partnership underscores a shared commitment to performance, reliability, and innovation at the highest level of professional motorcycle racing.

Makita’s return to Suzuki racing represents a renewed alignment rooted in decades of motorsports success. The partnership reflects the continued growth and credibility of the Pipes Motorsports Group program, as well as Suzuki’s strong and competitive racing platform heading into the 2026 championship

Makita Suzuki

“Makita has been a cornerstone partner in Suzuki racing for many years, and their return is meaningful. Having a trusted brand with such deep roots in our motorsport’s history rejoin the Suzuki family through the PMG program speaks to the credibility of the team and the strength of our racing platform,” said Chris Wheeler, Suzuki Motor USA Motorsports Manager.

For Pipes Motorsports Group, the partnership carries both professional and personal significance.

“Growing up as an aspiring racer, I always marveled at the accomplishments of the Makita Suzuki teams’ of the past. Our technical partnership for the 2026 season is a welcomed addition and the young kid in me is excited to see the red Makita logo back on a Suzuki motorcycle,” said Dustin Pipes, Team Principal of Pipes Motorsports Group.

Makita Suzuki “Makita’s return to Suzuki racing is more than a reunion—it’s a statement about innovation and a continuation of a winning legacy. We first teamed up 21 years ago to capture championships, and today it feels like we never left. Partnering again was an easy choice with a team that shares our relentless drive. Together with PMG Suzuki, we’re blending decades of engineering excellence with cutting-edge technology to push the limits of performance.” -Brent Withey, Vice President, Marketing.

As the 2026 SuperMotocross Championship approaches, Makita U.S.A. and PMG Suzuki look forward to building on a legacy of success while pushing the limits of performance and technology on the track.

There are more videos on the Cycledrag Youtube channel (please subscribe here) and like the Cycledrag Facebook page (Please like here) and more will be coming soon. Also subscribe to our NEW Youtube channel “Racing Jack” and Check back daily.

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Timmy Hill, Hill Motorsports Set for 2026 NASCAR CRAFTSMAN Truck Series Return

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Chris Knight

Chris Knight has served as a senior staff writer and news editor for CATCHFENCE.com since 2001.

In his 20-plus years with CATCHFENCE.com, he has covered NASCAR’s top three national series, often breaking news and providing exclusive at-track content, including in-depth race weekend coverage.

He also offers insider coverage of the entire Motorsports platform, including the ARCA Menards Series.

In 2022, Knight became co-owner of CATCHFENCE.com.

In addition to his active duties at CATCHFENCE.com and other Motorsports-related endeavors, he is also a frequent contributor to SiriusXM Satellite Radio NASCAR Channel 90.

You can follow him on X (formerly Twitter) at @Knighter01 or on Instagram, Snapchat, or Threads at @TheKnighter01.

He can be reached by email at [email protected].



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How Dale Jr. is continuing to find – and use – his voice in the NASCAR media landscape

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Tuesday mornings are a Dale Earnhardt Jr. cheat day.

It happens inside JR Motorsports. Earnhardt sits at a large rectangular wooden table to the right when you’re coming in the door. The room is outfitted with racing memorabilia and other trinkets. In addition to the table where Earnhardt takes up residence, there is another corner outfitted to look more informal, like a mini living room with different coloring, a side table between a lawn chair and a comfortable-looking armchair, a third corner with a smaller but taller wooden table and then a glassed-in engineering room.

For those unfamiliar, it’s the Dirty Mo studio and Earnhardt, alongside co-host TJ Majors, are recording The Dale Jr. Download podcast. And, as he describes it, cheating while doing so.

“We’re not the first voice you could hear,” Earnhardt tells RACER. “There are a bunch of different people creating content and we know that. So, I like that we get a couple of days to hear what everybody’s opinions are. It’s a little bit like cheating, because we can come in and already have an idea of what the temperature of the fan base is, or the reaction to whatever happened Sunday.”

Earnhardt admits the recording schedule leaves his opinion open to being swayed. Or if not swayed, at least opened up to perspectives and additional information he had not considered. The Dale Jr. Download or The Download, is recorded and released Tuesday.

The show drops after the release of The Teardown, another Dirty Mo show, featuring reporters Jeff Gluck and Jordan Bianchi. There is also Door Bumper Clear, yes, of Dirty Mo that features spotter Freddie Kraft, Rick Ware Racing competitor director Tommy Baldwin, Earnhardt’s niece Karsyn Elledge and a guest. Denny Hamlin’s show, Actions Detrimental, usually comes out Monday, if not Sunday night, after a race. But in addition to the shows close to home, there is other NASCAR-related content dropping that Earnhardt might hear.

“We get an advantage going Tuesday and on the backside of a lot of stuff,” Earnhardt says.

The group tries not to take itself too seriously, as heard in the audio that makes it into an episode, where they rag on each other, with Earnhardt sometimes leading the way. On this day in late October, when RACER sat in as Earnhardt and Majors recorded the episode leading into championship weekend at Phoenix Raceway, that dynamic was on full display – including seeing what doesn’t make it into an episode.

The current version of The Download is arguably the strongest it has ever been, thanks to Earnhardt’s voice and presence. When the show started in the 2010s, back when Earnhardt was still a driver, he was nothing more than a voice memo used in an episode. Mike Davis, a longtime right-hand man of Earnhardt through various roles and now the president and executive producer of Dirty Mo Media, was the primary host alongside Taylor Zarzour, breaking down that weekend’s race from a Team Earnhardt perspective.

But the shift in Earnhardt taking more ownership of the show began when he retired and became an NBC Sports broadcaster. Earnhardt joined the show full-time alongside Davis and it expanded to a broader discussion on the sport, JR Motorsports, and weekend events. It’s now Earnhardt and Majors running things, as Davis has shifted to solely overseeing the company.

“I think it’s more important than we can even articulate that Dale Jr.’s opinions and voice are heard, even if Dale doesn’t think they are,” Davis tells RACER. “Is he comfortable? Has he embraced it? I’m not so sure he has. But to his immense credit, he has given that to us, and he brings it every single week.”

Earnhardt, of course, is one of the sport’s most prominent figures. People listen when he talks, and they want to know what he thinks as both a former driver and current team owner, and because of his history and passion for the sport.

There are times, though, when Earnhardt doesn’t feel the need to share his thoughts. The antitrust lawsuit is one example. Earnhardt battled his loyalty to the France family and what the sport has given him with trying to have sympathy toward Hamlin, Michael Jordan and Bob Jenkins. It created a few times when Earnhardt wanted to stay out of it.

“People were going on and on about either something I had said or the lawsuit or the show, and how I was in a bad (expletive) mood,” Earnhardt says. “Sometimes I’ve been in there, and I’ve said, ‘I don’t want to talk about this (expletive) today.’ So, I went on Reddit and said, ‘Y’all, sometimes I don’t want to do this.’ I don’t want always to go in there and sit down and go, ‘Here is what I think, everybody!’

“So, I don’t know that I’m comfortable, or have gotten more comfortable. I really don’t. Some days it’s easier to be there than others.”

Earnhardt is not naturally attracted to the spotlight, but has learned to lean into his role as interviewer and pundit.

Earnhardt does agree that he has a responsibility to use his voice.

“I care enough about the sport that when I’m really adamant or very passionate about something or a direction or change, I’m going to absolutely give my opinion,” Earnhardt says. “I don’t ever want to be a problem, but sometimes you just don’t agree with stuff, or you don’t like the direction we’re headed in, and you think it could and should be better. The show lets me say that, and my delivery sometimes isn’t the best, but I think I’m getting better at it.

“And I think I’m in a good spot now with NASCAR, where they are comfortable with my show being part of the ecosystem, and they know I’m always going to tell my opinion and not shy away from maybe saying some things they don’t love. But they feel like I’m an asset, or I’m a value, for the most part.”

A well-received segment of The Download is the guests Earnhardt talks to. Those individuals have come from across the garage, both current and former – some with ties to the Earnhardt family. If one were to track from early episodes onward, the evolution of Earnhardt’s style as an interviewer and a listener is clear.

“It’s a borderline miracle, because you think about the introvert, the shy guy,” Davis says. “He’s never been comfortable in big public settings or expressing his opinion.”

Earnhardt will receive notes from their resident historian and depending on the guest, Earnhardt will either take those notes and dive in or, when he sits down, he starts a free-flowing conversation. He credits his experience with NBC Sports for lessons he learned as an interviewer, including through seminars. Dan Patrick, a longtime sports broadcasting great, is another person Earnhardt follows.

The fundamentals are essential to Earnhardt, and he tries to focus on them rather than on how nervous he gets when asking questions. Nerves would lead to not having the next question ready, and Earnhardt would be in own his head, and he felt that usually led to a stale or unemotional conversation.

“What I try to do is listen to everything they are saying and find the next question in their answer,” he says. “That tends to produce the best reaction from the fans when they listen and are like, ‘This is a great show.’ Those are the ones where I was listening to the person and going, ‘Oh, wow. Why’d you do it that way?’ Or I’m listening to the answer, it brings curiosity and I lean into it.”

Admittedly, there are still people who come into the room that make Earnhardt nervous or anxious. Those are mostly non-racing-related individuals.

The segment serves in two ways. While the fans get to hear more about the sport or those from its history, Earnhardt is also learning. Sometimes, even about his own family or his father’s career.

“I think that’s probably the reward for me is the discovery,” says Earnhardt. “It’s like music. I love music and I love discovering a new song. … Discovery in music is so fun and motivating and that’s the way the podcasts are. It’s like, I’m going to go in here today, and I don’t know what I’m going to learn, but it’s going to be fun. We’re going to ask all the questions and try to drill down and get some good stuff out of them. And I don’t know what it is about the table or the room, but people just feel so comfortable, and we get to talking, and they open up.”

And at the heart of the show, or what Earnhardt hopes the content coming out of Dirty Mo is accomplishing, is just being a part of the conversation.

“I love what a lot of people are doing out there and I watch it,” Earnhardt says. “I ebb and flow with what I’m creating based on what I’m seeing outside of our business. But I try to find competition in everything, and that is what will motivate me.

“How do we win? How can we be better? How do we keep taking over market share and being the best?”



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