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College Sports

What's at stake with the House v. NCAA settlement? Goodbye amateurism, hello revenue sharing

By Lauren Merola, Ralph D. Russo and Justin Williams College athletes are about to get paid — directly, by their universities. That’s if a California judge approves a landmark, multi-billion-dollar settlement of three separate antitrust cases against the NCAA and college sports’ power conferences. Judge Claudia Wilken of the Northern District of California gave preliminary […]

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What's at stake with the House v. NCAA settlement? Goodbye amateurism, hello revenue sharing

By Lauren Merola, Ralph D. Russo and Justin Williams

College athletes are about to get paid — directly, by their universities.

That’s if a California judge approves a landmark, multi-billion-dollar settlement of three separate antitrust cases against the NCAA and college sports’ power conferences. Judge Claudia Wilken of the Northern District of California gave preliminary approval to the settlement in October and will hold a hearing Monday — the day of the men’s NCAA Tournament championship game — before issuing a final decision.

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Whether that decision comes as soon as Monday remains to be seen. But if approved, schools will be permitted to directly pay athletes through about $20.5 million in revenue sharing during the 2025-26 athletic year, and the amateurism model that has ruled college sports for more than a century will nearly cease to exist at the Division I level.

In addition, nearly $2.8 billion will be set aside as back-pay damages for athletes dating back to 2016 who did not have the opportunity to be compensated for their name, image and likeness (NIL).

At a time when collegiate athletics faces more questions than answers, here’s what we know about the settlement and how it will reshape the landscape if it is approved.

What does the settlement do?

The settlement would resolve three separate antitrusts: House v. NCAA, Hubbard v. NCAA and Carter v. NCAA. “House” refers to former Arizona State swimmer Grant House, who brought a federal lawsuit in 2020 seeking damages for athletes who could not earn NIL money. The three lawsuits were among a flurry filed against the NCAA and its power conferences in recent years related to college athletes’ earnings.

The NCAA had an incentive to settle because it could have owed as much as $20 billion in damages had it lost the House case.

The settlement’s wide-ranging effects would benefit former athletes while setting up a new revenue-sharing era for current athletes.

NIL compensation for current and former athletes

A major component of the settlement is nearly $2.8 billion in back-pay damages the NCAA will owe to current and former Division I athletes who competed since 2016, which the association plans on paying in installments over 10 years. (The statute of limitations went back to 2016 when the suit was filed.)

Most of that money will go to power-conference football and men’s basketball players, given those media rights generate the most revenue among college sports.

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Revenue sharing with current athletes

The settlement allows for a revenue-sharing plan that lets schools start directly paying players. It is expected to start at roughly $20.5 million and increase on an annual basis. (The annual number will be calculated as 22 percent of Power 5 schools’ average athletic revenue.)

Revenue-sharing payments are not a cap on how much money athletes can make under the settlement. They will still be permitted to sign independent sponsorship deals and receive NIL payments from approved third parties.

Changes to scholarship limits

In another new development from the settlement, scholarship limits will be replaced by roster limits. Schools can allocate scholarship funds — partial or full — as they see fit, potentially allowing more athletes to fund more scholarships than before, but also eliminating potential roster spots for walk-ons or partial-scholarship athletes.

How could this change the current NIL system?

Two previous court cases — Alston v. NCAA and O’Bannon v. NCAA — set the table for the NCAA to remove restrictions on NIL payments in July 2021.

Quite predictably, NIL became a recruiting tool and a de facto pay-for-play device, but with fans and donors, rather than the universities themselves, footing the bill for players to represent their schools through NIL collectives, organizations that fundraised with the intent to direct that money to a school’s athletes through NIL deals.

NIL deals have been mostly private transactions that don’t live in the public record. That could change as the settlement knocks out the last semblance of amateurism.

The settlement would put national NIL guidelines in place, mandating the recording of any third-party NIL payments over $600 to a clearinghouse run by the accounting firm Deloitte (more on that later).

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NIL collectives will be impacted by the settlement as well. Some schools intend to absorb collectives (and any existing funds and resources) into the athletic department, or shutter them all together. Others are keeping the collective separate as another means to facilitate those outside, over-the-cap NIL deals.

What are schools doing to prepare for the settlement?

The short answer? Trying to find the $20.5 million a year for revenue sharing.

The vast majority of schools are having to figure out where those revenue share funds will come from. Some schools are raising ticket and concession prices — what Tennessee is billing as a “talent fee.” Others are pushing fundraising campaigns. All are adjusting budgets in some fashion, trying to find any cuts or pockets of inefficiency that can be redirected toward the near-$20.5 million cap.

This will be easier for some schools than others — particularly those with the biggest budgets atop the Big Ten and SEC — but even the most well-resourced programs are having to adapt. And there are plenty of schools that won’t hit the top of that cap, at least not in Year 1.

Once those funds are earmarked, the next step is determining how to distribute those dollars. Most FBS schools that opt in plan to follow the formula used for the back-pay damages: 75 percent to football, 15-20 percent to men’s basketball, 5-10 percent to women’s basketball and whatever is left to Olympic and non-revenue sports. However, there are no stipulations for how the funds are allocated, as long as they stay under the cap. Which is already creating internal jockeying over which teams get how much.

Scholarships are a similar deal. Under the new roster limits, some schools are increasing the number of overall scholarships — Ohio State announced it will add 91 across all programs — while others are reducing or redistributing the number of available scholarships per sport, which is already impacting high school recruiting for non-revenue sports in particular.

Will this widen the gap between power and non-power conferences?

Yup! It’s simple: The richest programs will have the easiest time allocating revenue share and additional scholarships, along with finding ways to generate those over-the-cap NIL deals. It’s much more accessible for Power 4 schools, bringing in tens of millions of dollars a year in television revenue, to max out revenue sharing compared to the Group of 6, in the same way it’s much easier for schools like Ohio State or Texas to earmark that $20.5 million a year and orchestrate outside marketing deals for their star players.

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None of this guarantees success — we’ve already seen plenty of instances of programs investing NIL poorly, or without positive results. But the more money you have in college sports, the larger your margin for error.

On a more micro level, it will be interesting to see how different approaches and philosophies play out. Will the Big East have an advantage in basketball without needing to fund football? Will differences in distribution allotments between schools be reflected on the field and court?

But big-picture, the power conferences are best positioned to succeed in the House settlement era. Same as it ever was.

What’s next for the NCAA?

As college sports become more professionalized, at least at the highest levels of competition, the NCAA’s role as a governing body is diminishing.

But it’s not going away.

The power conferences that were named defendants in the massive antitrust lawsuits covered by the settlement are in the process of creating a new enforcement and regulatory structure outside the NCAA. The new governing body will be responsible for overseeing NIL deals between athletes and third parties that don’t fall under the revenue-sharing agreements between schools and athletes.

Deloitte has been contracted to assess fair-market value of those deals. The new governing body will also be tasked with monitoring how much schools are spending in revenue sharing to ensure they stay under the agreed-upon cap.

The new body will also handle enforcement of the financial rules related to the so-called cap, investigations into possible violations and handing down penalties — essentially taking over an area of college athletics the NCAA has struggled to for decades to police: the influx of improper benefits.

So what does that leave for the NCAA to do? Well, mostly run national championships in 91 sports sponsored by the association in three different divisions, including March Madness basketball. The NCAA will also still be charged with the standardization of playing and administrative rules for sports and overseeing the academic eligibility of athletes.

(Illustration: Dan Goldfarb / The Athletic; Isaiah Vazquez / NCAA Photos / Getty Images)

College Sports

Women’s Soccer Announces 2025 Promotional Schedule

HANOVER, N.H. – The Dartmouth women’s soccer team has announced its promotional and team initiative schedule ahead of the 2025 season, which includes a soccer scarf giveaway, post-game autographs and more.  Friday, Aug. 22 vs. Merrimack | 5 p.m.  Fan Appreciation Night: When the Big Green kick off their season against Merrimack, fans will receive […]

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HANOVER, N.H. – The Dartmouth women’s soccer team has announced its promotional and team initiative schedule ahead of the 2025 season, which includes a soccer scarf giveaway, post-game autographs and more. 

Friday, Aug. 22 vs. Merrimack | 5 p.m. 

Fan Appreciation Night: When the Big Green kick off their season against Merrimack, fans will receive free food and drinks while supplies last. 

Thursday, Aug. 28 vs. UMass | 7 p.m. 

Soccer Scarf Giveaway: The Big Green will give away free Dartmouth soccer scarves to the first 100 fans in attendance.

Friday, Sept. 11 vs. Colgate | 6 p.m.

First Responder Appreciation Night and Mental Health Awareness: Join us in honoring our first responders during our Friday game against Colgate. First responders will receive free admission.

Wednesday, Oct. 1 vs. Brandeis | 4 p.m.

Student Appreciation Night: Students will receive free popcorn, Gatorade slushies and chocolate milk while supplies last. 

Saturday, Oct. 4 vs. Columbia | 2 p.m. 

Post-Game Autographs and Pride Game: Join us as we celebrate Pride on Saturday, Oct. 4. Following the completion of the game, fans will be invited to get autographs from the team. 

Saturday, Oct. 18 vs. Princeton | 3 p.m.

Youth Soccer Day and Cancer Awareness: Youth players will receive free admission to the game by wearing their soccer jersey. This game honors those who have battled cancer and their strength, courage and resilience. 

Saturday, Nov. 8 vs. Harvard | 1 p.m. 

Senior Day: Celebrate our seniors as we honor them with an on-field ceremony. 

For more information and to purchase tickets, click here. 

 



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Alex Gagne Signs Entry-Level Contract with Colorado Avalanche

DENVER – Two-time University of New Hampshire men’s hockey captain Alex Gagne (Bedford, N.H.) has signed a two-year entry-level contract with the Colorado Avalanche of the National Hockey League through the 2026-27 season.   “Alex embodies a standard that will make him a great pro and the Avalanche have a prospect that will represent the […]

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DENVER – Two-time University of New Hampshire men’s hockey captain Alex Gagne (Bedford, N.H.) has signed a two-year entry-level contract with the Colorado Avalanche of the National Hockey League through the 2026-27 season.

 

“Alex embodies a standard that will make him a great pro and the Avalanche have a prospect that will represent the organization both on and off the ice in a first-class manner,” said UNH head coach Mike Souza. “We are proud of Alex and grateful to have had the opportunity to coach him here at UNH.” 

 

Gagne, who was selected in the sixth round (192nd overall) in the 2021 NHL Draft by the Tampa Bay Lightning, continues the impressive history of Wildcats signing professional contracts as over 250 players have gone onto play professional hockey in the history of the program. A total of 47 Wildcats have played in the NHL, including seven current players with James van Riemsdyk, Trevor van Riemsdyk, Casey DeSmith, Brett Pesce, Warren Foegele, Angus Crookshank and Andrew Poturalski.

 

Gagne graduated in May with a 3.58 GPA as a Sport Management and Leadership major. He was the sixth two-time captain in program history, was a nominee for the Hockey Humanitarian Award and was a two-time Hockey East Third Team All-Star (2024 and 2025). Gagne also won the 2025 Jim Urquhart Outstanding Student-Athlete Award which is the most prestigious UNH Athletics Award a student-athlete can win.

This past season, Gagne led the team in blocks (62) for the third consecutive year and he ranked fourth in Hockey East. He led UNH defensemen in goals (four), assists (13) and points (17). Gagne ranked first in the nation in defensive-zone puck battle wins, second in D-zone stick checks, third in D-zone denials and seventh in D-zone blocked passes. Gagne concluded his career with seven goals, 41 assists and 48 points while playing in 139 games.

 

Gagne won the team’s Whoop Snively Citizenship Award three times, while he received the team’s Roger A. LeClerc Most Valuable Player Award and Rod Langway Best Defenseman Award twice. He was named to the Hockey East All-Academic Team every season.

 


The Wildcats start the 2025-26 season at Michigan State on Thursday and Friday, Oct. 9-10, while the home season will begin versus LIU (Oct. 24) and Quinnipiac (Oct. 25).

Individual game tickets for the 2025-26 University of New Hampshire men’s hockey season are on sale now for all 17 home games by visiting UNHWildcats.com/BuyTickets or by calling (603) 862-4000.



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Men's Soccer Announces 2025 Promo Schedule

CHAPEL HILL, N.C. – In preparation for the 2025 North Carolina men’s soccer campaign, the program has announced its promotional schedule and theme days for the upcoming season along with the introduction of the Heeligans, the new name of the Carolina men’s soccer official student supporters group. The regular-season home opener on Aug. 21 at 7:30 […]

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Men's Soccer Announces 2025 Promo Schedule

CHAPEL HILL, N.C. – In preparation for the 2025 North Carolina men’s soccer campaign, the program has announced its promotional schedule and theme days for the upcoming season along with the introduction of the Heeligans, the new name of the Carolina men’s soccer official student supporters group.
 
The regular-season home opener on Aug. 21 at 7:30 p.m. versus UCF has been named Heeligans Night and the first 500 students will receive their official Heeligans t-shirt. Other Heeligans-themed giveaways will take place throughout the season, including rally towels against Wake Forest and scarves against Duke.
 
Carolina men’s soccer has a rich history of enthusiastic support from UNC students and the program is looking to enhance this experience even more with the introduction of the Heeligans. UNC students interested in a leadership role within the Heeligans can email sportsmarketing@unc.edu for more info.
 
In total, there are seven theme days during the Tar Heels’ 10-match home schedule. On top of Heeligans Night, the other theme days include Alumni Day on Sept. 20 vs SMU and the ever-popular Dogs at Dorrance on Oct. 15 against UAB. See below for a full list of themes and giveaways.
 
Single-game tickets are on sale. To purchase, click HERE.
 
PROMO SCHEDULE
Aug. 21 vs. UCF (7:30 p.m.): Heeligans Night – Shirts for the first 500 students
Aug. 24 vs. Seattle (7:30 p.m.): Sticker sheets for the first 500 fans
Sept. 12 vs. Wake Forest (7 p.m.): Blue Out – Rally towels for the first 500 students
Sept. 20 vs. SMU (7 p.m.): Alumni Day – Patches for the first 250 fans
Oc. 11 vs. St. Thomas (6 p.m.): Soctoberfest – Dad hats for the first 400 students
Oct. 15 vs. UAB (7 p.m.): Dogs at Dorrance – Rope toy for the first 100 dogs
Oct. 19 vs. Virginia Tech (5 p.m.): Youth Soccer Night / Camper Reunion / Kids Club Day – Water bottles for the first 200 kids
Oct. 31 vs. Duke (8 p.m.): Heeloween – Scarves for the first 500 students
 
Stay up to date with UNC men’s soccer by following the Tar Heels on Twitter, Instagram  and Facebook.
 

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One Aspect of the Kentucky Football Identity Crisis We May Have Been Missing

The Kentucky football offseason has been defined by roster change, but not a drastic change in messaging from the top. Mark Stoops emphasized continuity with his coaching staff. There were a few unexpected departures by assistants, and new staffers were added to the fold. Essentially, the Kentucky head coach believes his program’s recent shortcomings are […]

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The Kentucky football offseason has been defined by roster change, but not a drastic change in messaging from the top. Mark Stoops emphasized continuity with his coaching staff. There were a few unexpected departures by assistants, and new staffers were added to the fold.

Essentially, the Kentucky head coach believes his program’s recent shortcomings are because his program did not keep the main thing the main thing. There was a trickle-down effect that came from nationwide changes in the sport that eroded a way at the identity of his program and distracted his focus from the Kentucky football team.

Mark Stoops believes he reassembled a team in his image by adding veteran players with something to prove. It was accomplished via the transfer portal. That’s a temporary solution. Is the long-term solution still a viable one?

Talent Acquisition: Can Kentucky Still Win with Geography?

Mark Stoops’ success was built in the trenches. Kentucky played Rock ‘Em Sock ‘Em Robots in the SEC with players from Big Ten country and it worked.

Stoops received a contract extension following a 2-win season because of his ability to recruit. Following a 10-win season and impressive run with Lynn Bowden, Ari Wasserman described Stoops’ Kentucky football program as the “Big Ten killer.” Ohio State ate first, but the Wildcats cleaned up with the best of the rest in Ohio and Michigan. Kentucky used its location to pitch SEC football and it brought some of the best of the Midwest to the Bluegrass. Can it still work in the NIL and revenue-sharing era?

“What is Kentucky’s advantage? Kentucky used to go into Cincinnati and find a high-rated three-star or a low-rated four-star that is very good that was an hour-and-a-half away. They could sell SEC football and that was enough. They had good relationships with their coaches because Mark Stoops is really a cool dude. Vince Marrow was a really convincing guy. They did a good job there,” Wasserman said in a conversation with Andy Staples.

“But now… what is your plan? If you don’t have the money to spend in football the way your peers do, you can’t rely on your geography. I don’t care how motivated Mark Stoops is, what do you do?”

The talent acquisition plan appears to have changed. Quarterback Matt Ponatoski is the only player from Ohio in the Wildcats’ 2026 recruiting class. Mark Stoops believes revenue-sharing has put Kentucky in its best financial situation since dollars flooded the college football market in 2021. Will these changes be enough for Kentucky to rediscover success under Stoops? It’s the multi-million dollar question about the identity of this football program.



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Georgia duo Gunner Stockton, Oscar Delp star in new NIL shoe campaign

As the new face of Georgia football, quarterback Gunner Stockton is poised to be one of the most active student-athletes in NIL during this upcoming season. The backup to now-Miami quarterback Carson Beck the past two seasons, Stockton takes the reigns of the Bulldogs’ program both on and off the field. Ahead of his first […]

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As the new face of Georgia football, quarterback Gunner Stockton is poised to be one of the most active student-athletes in NIL during this upcoming season. The backup to now-Miami quarterback Carson Beck the past two seasons, Stockton takes the reigns of the Bulldogs’ program both on and off the field.

Ahead of his first year as QB1, Stockton is starring in a new NIL campaign for footwear brand HEYDUDE – alongside his tight end Oscar Delp – to help promote their Collegiate Collection of lifestyle shoes.

The collection – featuring the Bulldogs, Penn State, Clemson, Ohio State, Tennessee, Alabama and Michigan, among others – includes HEYDUDE’s popular Wally and Wendy shoes for men and women.

The Georgia duo of Stockton and Delp shared their HEYDUDE partnership in a collaboration post on Instagram, showcasing their footwear in unique offseason looks.

MORE: Nebraska quarterback Dylan Raiola teams with adidas to launch new sneaker

One of the most consistent brands in NIL, HEYDUDE has partnered with star football and basketball players across the country, including the likes of reigning Heisman Trophy winner Travis Hunter, last year’s National Championship quarterback Will Howard of Ohio State and former ACC basketball rivals Kyle Filipowski of Duke and Armando Bacot of North Carolina, among many others.

Stockton came on for Georgia late last season in the SEC Championship against Texas, earning the win and followed-up with a start against Notre Dame in the College Football Playoff, finishing with a career-high 234 passing yards. Delp started 10 games a season ago and finished with four touchdowns on the year.

In addition to HEYDUDE, Stockton’s previous NIL partnerships include EA Sports, Parsons Xtreme Golf, Onward Reserve and the Athens Area Humane Society, among others.

No. 5 Georgia opens the season at home on Aug. 30 against Marshall.

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Arch Manning’s projected tax bill revealed amid $6.8 million NIL valuation

Watch how Ohio State star Jeremiah Smith trains with a Red Bull drone quarterback

$1.1 million college football QB expands NIL empire with new equity deal with Gym Weed





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Oregon at Risk of Losing No. 1 Player in Alabama With $442K NIL Valuation

Oregon at Risk of Losing No. 1 Player in Alabama With $442K NIL Valuation originally appeared on Athlon Sports. The Oregon Ducks have been on a tear on the 2026 recruiting trail. Dan Lanning and company have put together the No. 3 class in the country, headlined by four five-star recruits. That feat isn’t too […]

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Oregon at Risk of Losing No. 1 Player in Alabama With $442K NIL Valuation originally appeared on Athlon Sports.

The Oregon Ducks have been on a tear on the 2026 recruiting trail.

Dan Lanning and company have put together the No. 3 class in the country, headlined by four five-star recruits. That feat isn’t too surprising: The Ducks have routinely signed top five classes the past few seasons.

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Even though the Ducks hold commitments from some of the best recruits in the country, that doesn’t mean other programs aren’t trying to flip some members of the class. Rivals reported such a flip appears likely for five-star edge Anthony “Tank” Jones, a native of Alabama.

Jones is the No. 22 player and No. 4 edge nationally and the No. 1 player in the state, and both Alabama and Auburn are reportedly making strong pushes to keep him home.

“We are hearing that both in-state schools, Alabama and Auburn, will play the slow game and work to get him back on campus for games this fall,” read the report. “Both the Crimson Tide and the Tigers are giving Jones his space, but as the season progresses, we expect staffs from both SEC programs to be in Mobile working to flip him from the Ducks through Signing Day in December.”

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Oregon Ducks head coach Dan Lanning.Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

Oregon Ducks head coach Dan Lanning.Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

With the early signing period in December, the Crimson Tide and Tigers have ample time to convince Jones that there’s no reason to trek to the Pacific Northwest. They also will have time to sweeten their offers.

According to On3’s name, image and likeness licensing valuations estimates, Jones ranks 33rd in high school football with a $422,00 valuation. This past season for St. Paul’s Episcopal, Jones compiled 84 tackles, 18 tackles for loss and 16 sacks.

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Related: College Football Insider Predicts SEC Powerhouse Will Fire Head Coach and Lose Top Recruit to Rival

This story was originally reported by Athlon Sports on Aug 15, 2025, where it first appeared.



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