Cincinnati transfer QB Brendan Sorsby to visit Texas Tech on Friday, report says
2026 NCAA football transfer portal: Tracking moves for Texas Tech, SMU, other area schools

The Premier League remains in a commercial league of its own compared with other domestic soccer competitions.
It may have seemed odd to describe the English top flight as a gamble for sponsors, but that was the reality when the league began play in 1992 after controversially breaking away from the Football League.
What was a new and untested concept swiftly evolved into a global juggernaut, providing significant value for the companies who associated their brand with the competition. Beer brand Carling was the first to title sponsor the Premier League, putting its name to the competition between 1993 and 2001.
Indeed, in its formative years, Premier League sponsorship was a more local affair. Now, as it gears up for its 34th season, the competition boasts a sponsorship portfolio stacked with blue-chip global brands seeking to capitalise on the league’s international reach.

Barclays was the Premier League’s last title sponsor before the competition adopted a multi-partner model in 2016. That puts it at odds with some of Europe’s other top-flight soccer leagues, such as Ligue 1, LaLiga and Serie A, all of which have naming rights sponsors.
The shift enabled the Premier League to expand its sponsorship portfolio and attract a broader range of global brands who might previously have been put off by the prospect of having to include a title partner in their marketing communications, while also giving some commercial inventory back to clubs.
Barclays has remained involved as the league’s official bank, with its current four-year agreement reportedly worth UK£75 million (US$100 million), but the refreshed approach has led to deals with the likes of Coca-Cola, Microsoft and EA Sports over the past decade.
Premier League sponsors sit in either its official commercial partner or official licensee tier. The competition originally operated on three-season sponsorship cycles but some of its recent agreements have been for longer multi-year terms. Guinness, for example, has a four-year deal with the league and Microsoft’s new partnership will run until 2030.
The league’s partners receive extensive exposure through a range of benefits, which span in-stadium branding, broadcast presence, product integrations, on-pack promotions, branded content and joint community initiatives. These partnerships contribute to the league’s overall commercial revenue, a portion of which is distributed among the 20 member clubs.
Notably, unlike the other ‘big five’ leagues in Europe, the Premier League does not list any regional partners. Instead, events such as the Summer Series in the US are treated as another opportunity for the Premier League’s official partners to activate their sponsorships, illustrating the fact that its sponsors see the competition as a platform to engage with audiences both in the UK and beyond.

Barclays was the Premier League’s last title sponsor before the competition switched to a multi-partner model in 2016 (Image credit: Getty Images)
For the 2025/26 season, the Premier League has seven official partners and five official licensees.
Barclays remains the league’s longest-serving sponsor, having been a partner since 2001. EA Sports, which became the Premier League’s lead partner in 2016, holds the most valuable deal, which is reportedly worth close to UK£500 million (US$667 million) between 2023 and 2029.
Notable additions in recent years include Guinness, which replaced Budweiser as the league’s official beer in 2024 in a deal said to be worth UK£52 million (US$69.4 million) until 2028.
The top flight is entering the new campaign with five new sponsors on board. Adobe inked a multi-year tie-up to become official digital fan experience partner and creativity partner, while Coca-Cola is returning as official soft drink partner having served in the role between the 2016/17 and 2018/19 seasons. Meanwhile, Puma has ousted Nike as the league’s official ball and Microsoft has come in as official cloud and AI partner.
Fanatics-owned Topps has also joined the official licensee tier after taking over from Panini as the exclusive provider of trading cards, trading card games and stickers.
The league’s other official licensees are Avery Dennison, which supplies names, numbers and sleeve badges for kits, non-fungible token (NFT) fantasy sports specialist Sorare, and soccer manager simulator Football Manager. Sports technology firm Rezzil, which is behind the Premier League’s official virtual reality (VR) game, completes the lineup for the new campaign.
The evolution of the Premier League’s sponsorship portfolio has helped the competition grow its TV and commercial revenue for the 2025 to 2028 cycle to UK£12.25 billion (US$15.3 billion), up from the UK£10.5 billion generated between 2022 and 2025.
At the end of 2024/25, Ampere Analysis reported that total sponsor spend across the Premier League and its clubs increased by nine per cent compared to 2023/24, while the number of deals signed rose by 14 per cent. This took total sponsorship revenue to UK£1.58 billion (US$2.11 billion).
That said, it’s worth noting that sponsorship accounts for a fraction of the central revenues distributed to clubs when compared to broadcast rights. For the 2024/25 campaign, the Premier League’s 20 teams received a central commercial payment of UK£7.9 million (US$10.6 million) each, which was actually down on the UK£8.2 million (US$11 million) distributed after the 2023/24 campaign – perhaps due to the vacancy left by Castrol’s departure as official engine oil partner.
In contrast, clubs were paid an equal share of UK£29.8 million (US$40 million) for domestic media rights fees and UK£59.2 million (US$79.5 million) for international broadcast revenues last season.
Though sponsor churn at the central level has typically been minimal, the arrival of four official partners this year brings a new look to the Premier League’s sponsorship portfolio. One of the changes likely to be most recognised by fans is the switch from Nike to Puma as the official match ball supplier. Hublot and Oracle also departed at the end of last season.
When the Premier League does bring in new partners, deals are usually lucrative. For instance, Budweiser reportedly paid UK£7.95 million (US$10.62 million) annually as official beer partner until 2024, but Guinness tabled an offer of about UK£13 million (US$17.4 million) per year, outbidding Heineken to succeed the AB InBev brand.
Even though the competition no longer operates a title sponsorship model, it has not had more than seven official commercial partners at any one time, retaining an element of exclusivity for the brands in its portfolio, helping to drive the value of its deals.
Far from showing signs of fatigue, the Premier League’s partnership portfolio is evolving and becoming more future facing, which has been reflected by the deals it has signed with tech brands this year.
With soccer being the world’s most popular sport, multiple English clubs boasting global fanbases and a host of international stars playing in England, it’s little surprise that brands are willing to spend big to become Premier League partners.
Indeed, the competition is a hit both in the UK and abroad, and it now generates more broadcast revenue internationally than it does domestically. At home, its new UK£6.7 billion (US$8.9 billion) four-year broadcast deal with Sky Sports, TNT Sports and the BBC is the largest sports media rights agreement in UK history.
Though viewership was down for the 2024/25 season domestically and in some key overseas markets such as the US, it is broadcast to 900 million homes in 189 countries around the world, providing its sponsors with unparalleled global reach.
That helps explain why the Premier League’s sponsorship portfolio is predominantly made up of companies whose businesses span multiple continents, whereas some of Europe’s other top domestic soccer leagues – like Serie A and Ligue 1 – have more deals with domestic brands.
The Premier League has also started to move into new technology-focused categories as part of an ongoing digital transformation plan which will modernise the competition’s internal operations and deliver new experiences for fans.
For example, Adobe’s union will allow fans to use artificial intelligence (AI) to create social content featuring official Premier League assets. Microsoft, meanwhile, is helping modernise the competition’s digital infrastructure, broadcast match analysis and organisational operations.
While the Premier League is embracing new categories at the central level, betting remains the most represented sector on club shirt fronts ahead of the gambling sponsorship ban from next season. As it stands, 11 teams will begin the 2025/26 season with a betting company as their main sponsor.
One other category that has grown for top-flight clubs is tourism, with an increasing number of US travel destinations now sponsors of Premier League teams.
With all seven of its official commercial partner slots now occupied through deals running towards the end of this decade, there isn’t much room for change in the Premier League’s sponsorship portfolio.
It could yet grow its official licensee tier, where it has embraced NFTs through a deal with Sorare and demonstrated its interest in immersive sporting experiences via its collaboration with Rezzil. The league has also diversified its presence in the gaming landscape, including by partnering with Football Manager publisher Sports Interactive.
The Premier League has traditionally been a follower when it comes to adopting new technologies, certainly when compared to trailblazers like the National Basketball Association (NBA), but the arrivals of Adobe and Microsoft indicate a shift away from more traditional categories.
There would likely be a bidding war if the Premier League opted to have gambling sponsors itself. But even as Uefa and Fifa embrace betting deals, the league seems to judge the reputational risks and regulatory pressures as not worth the trouble – at least for now. It also needs to consider whether filling new categories would tread on the toes of any of its clubs.
If it chose to, the league could easily open the floodgates to more brands by expanding its sponsorship tiers and the number of available slots in its existing ones, but that would require a major shift in its approach. For now, the Premier League continues to favour a more premium sponsorship portfolio made up of fewer brands.

Even though the bulk of the Premier League’s revenue continues to be generated by broadcast rights, the competition begins the 2025/26 season with a healthy-looking sponsorship portfolio. Revenue is rising, the calibre of partners is strong and it is showing a willingness to expand into new categories.
At the same time, the incoming Independent Football Regulator (IFR) is poised to shake up the Premier League’s business. Senior league executives have already warned that the IFR’s introduction could stifle growth and diminish its global appeal, which would be a concern for sponsors. While the precise impact on sponsorship operations remains unclear, the regulator introduces a level of commercial uncertainty the Premier League hasn’t faced in years.
What is clear is that the Premier League has been able to assemble a roster of partners that matches its evolution from a domestic product into a global powerhouse.
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Former Michigan State transfer Sam Leavitt officially entered the NCAA transfer portal on Friday with a “do not contact” tag, meaning schools can’t reach out unless Leavitt or his camp makes the first move.
Leavitt burst onto the national scene in 2024 after transferring to Arizona State, establishing himself as the Sun Devils’ starter and finishing the season with 2,885 passing yards, 24 touchdowns and six interceptions, while adding 443 rushing yards and five scores as a true dual-threat.
He helped fuel ASU’s 11–3 finish and first-ever College Football Playoff appearance, earning Big 12 Offensive Freshman of the Year and second-team All-Big 12 honors.
Leavitt followed that up with solid production in 2025, throwing for 1,628 yards, 10 touchdowns and three interceptions while adding 300 rushing yards and five scores, though he was limited to just seven games after a lingering foot injury required season-ending surgery on October 31.
Before coming to college, Leavitt starred at West Linn High School in West Linn, Oregon, as a consensus four-star prospect and the No. 21 quarterback in the 2024 class per 247Sports, choosing Michigan State over offers from Washington State, Arizona, Florida State, and Washington.
With the transfer portal set to open at midnight Friday, On3’s Pete Nakos and Steve Wiltfong provided the latest intel on programs showing early interest, reporting that three schools have emerged as primary contenders for Leavitt — Miami, Oregon, and LSU — as the No. 1-ranked quarterback in the portal.

Oregon, Miami, and LSU each present a compelling scheme and situational fit for Leavitt.
Oregon offers a home-region landing spot with an offense built to maximize his mobility and timing with playmakers, while Miami provides a high-visibility ACC platform and a scheme well-suited for an accurate, aggressive quarterback as the Hurricanes continue to explore veteran portal options.
LSU also looms as a logical destination, with Lane Kiffin’s new staff actively working the portal and seeking an immediate upgrade at quarterback, where Leavitt’s experience and draftable traits would fit seamlessly.
It’s also worth noting that Oregon and Miami are both CFP semifinalists set to lose their starting quarterbacks, creating a rare opportunity for Leavitt to step into a title-contending environment right away.
Through the first part of Bowl Season, ESPN has seen strong returns on its non-College Football Playoff games. The biggest one, of course, was the Pop-Tarts Bowl.
An average of 8.7 million people tuned in for the game, which saw BYU take down Georgia Tech on ABC, ESPN announced. It’s the best viewership for the game since 1991, when it was the Blockbuster Bowl, and became ESPN’s best non-CFP bowl game since the 2019-2020 Citrus Bowl.
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As a whole, ESPN’s bowl game viewership is up 13% for non-College Football Playoff games through Dec. 27, the network announced. On the whole, 2.7 million people on average have tuned in as multiple games drew strong numbers.
BYU’s victory over Georgia Tech came down to the final seconds as the Yellow Jackets fell short on the final possession. The Cougars then had the opportunity to partake in one of college football’s newest – and most popular – traditions. Head coach Kalani Sitake and the players got to eat one of the edible mascots after two of the three went into the toaster.
Protein Slammin’ Strawberry was the one who “escaped” beforehand, though. Officials for the Pop-Tarts Bowl game said it was the decision to “go pro,” which brought a new twist to the celebration.
The Pinstripe Bowl between Penn State and Clemson drew its best viewership on record as 7.6 million people tuned in for the Nittany Lions’ victory over the Tigers. Additionally, the Gator Bowl hit 6.0 million viewers on average – its best figure since 2009. Virginia took down Missouri in that game to secure a 10-win season for the Cavaliers.
At 4.4 million viewers, the Rate Bowl also drew its highest numbers since 2011 as Minnesota picked up yet another bowl game victory over P.J. Fleck, taking down New Mexico. The L.A. Bowl went out on a high note with a new record-high of 3.8 million viewers tuning in for Washington’s win against Boise State in the final installment of the game, as On3’s Brett McMurphy previously reported.
Three other bowl games drew record viewership, as well, according to ESPN. The First Responder Bowl between FIU and UTSA brought in 3.1 million viewers to set a new all-time high, while the Hawaii Bowl averaged 2.7 million viewers for Cal’s thrilling win over Hawaii on Christmas Eve. That made it the most-watched Hawaii Bowl since 2013. Finally, the Military Bowl averaged 2.5 million – its best since 2018 – as East Carolina took down Pitt.
Quarterback Brendan Sorsby emerged as a productive, efficient starter for Cincinnati in 2025, throwing for 2,800 yards and 27 touchdowns against five interceptions, while adding 580 rushing yards and nine rushing scores on the ground, completing 61.6% of his passes across 12 games.
The Bearcats finished 7–5 overall (5–4 in Big 12 play) under third-year head coach Scott Satterfield, marking a two-win improvement from the previous season and the program’s best finish since the Luke Fickell era.
However, Sorsby informed Cincinnati of his intent to enter the transfer portal ahead of the window opening, which runs from January 2 to January 16.
A Denton, Texas, native from Lake Dallas High School, Sorsby was rated a three-star recruit and the No. 66 quarterback in the 247Sports Composite rankings for the 2022 cycle, initially committing to Indiana over offers from Army, Delaware, Navy, and East Texas A&M.
With the Hoosiers (2022–23), Sorsby redshirted in 2022 and appeared in just one game before playing in 10 contests in 2023, throwing for 1,587 yards, 15 touchdowns, and five interceptions while showcasing his dual-threat ability with 276 rushing yards and four rushing scores.
He transferred to Cincinnati ahead of the 2024 season and quickly established himself as the Bearcats’ starter, posting a career high 2,813 passing yards alongside 18 passing touchdowns, and seven interceptions, plus 447 rushing yards and nine rushing TDs, before another strong finish in 2025 that solidified him as one of the more proven quarterbacks in the transfer portal.
With the portal opening Friday at midnight, On3 reporters Pete Nakos and Steve Wiltfong flagged Texas Tech as an early frontrunner while identifying LSU as a competing suitor, describing the two programs as going “head-to-head” to land Sorsby.
Shortly after, ESPN’s Pete Thamel reported that Sorsby already has visits lined up with both programs, with the quarterback set to visit Texas Tech late Friday before heading to Baton Rouge.

Texas Tech offers an immediate schematic fit for Sorsby, operating a pass-heavy, vertical offense under Joey McGuire’s staff, while also providing geographic proximity to his Texas roots.
Furthermore, the Red Raiders are expected to have a clear opening at quarterback with senior starter Behren Morton set to move on, creating a direct path to early playing time.
LSU, meanwhile, presents a different but equally compelling case, offering SEC competition, greater national exposure, and a proven track record of developing transfer quarterbacks under head coach Lane Kiffin, notably Ole Miss’ Trinidad Chambliss and now New York Giants QB Jaxson Dart.
With the portal window opening at midnight, typical transfer timelines point to visits and official meetings taking place quickly, with a commitment potentially coming within days to a few weeks as NIL discussions and evaluations progress.
Sorsby’s current NIL valuation sits around $2.4 million, ranking him among the top-valued quarterbacks in college football, a figure that could rise if schools escalate offers, with some suitors reportedly prepared to push past $4 million.
Here are five burning questions for Texas Tech football this offseason…
Texas Tech football outgrew the talent of its quarterback in one offseason. Behren Morton was a perfect fit for the Texas Tech program that existed in his four years prior, but head coach Joey McGuire’s unwavering loyalty to Morton may have cost this year’s team a shot at the national championship.
Morton will be graduating now, so the checkbooks are open for general manager James Blanchard to find a new QB1.
As of Friday, Blanchard and other Texas Tech athletes’ only public interest has been in Cincinnati quarterback Brendan Sorsby. Blanchard reposted Sorsby’s transfer portal announcement, and within an hour, 12 Texas Tech football players had commented on his post.
Sorsby is rated the No. 1 quarterback available in the portal by On3. He is regarded as a potential first-round pick if he enters the NFL draft, but the money college programs are expected to offer will surpass a rookie contract.
Other names to watch are Florida’s DJ Lagway and Arizona State’s Sam Leavitt.
Texas Tech will lose five premier starters on defense to exhausted eligibility: DT Lee Hunter, ILB Jacob Rodriguez, OLB David Bailey, OLB Romello Height and S Cole Wisniewski.
Those five made up 337 total tackles, 29 sacks and 15 forced fumbles in 2025.
Texas Tech will hit the portal to fill a handful of the upcoming defensive holes, but the Red Raiders will retain a handful of players who can step up. Rodriguez’s counterpart, linebacker Ben Roberts, is atop that list.
Between the Big 12 Championship and the Capital One Orange Bowl, Roberts had three interceptions. He also had a career-high 16 tackles in Thursday’s loss.
Roberts and budding linebacker/safety John Curry will man the interior linebacker spots in 2026 alongside at least one portal addition.
USC transfer running back Quinten Joyner tore his ACL on Aug. 18 before taking a regular season snap with Texas Tech. He had not been named the primary back, but his name was circulated in game strategy more frequently than Cameron Dickey and J’Koby Williams.
Dickey and Williams had strong freshman campaigns in their minimal snaps played, but McGuire didn’t know their full capabilities yet. So, before Joyner’s injury, he intended to run a three-headed system with no true starter.
McGuire remained content to run a 1A and 1B system with Dickey and Williams following the injury. It panned out perfectly. Dickey was a 1,000-yard rusher, and Williams thrived as a runner, receiver and kick returner.
Heading into 2025, they were all high-reward, experimental running backs, but one of the three may not be satisfied to play another season as a rotational player. None have entered the transfer portal as of Friday, but Dickey and Williams’ 2025 tape could warrant a payday and a guaranteed starter tag at multiple P4 programs.
The Micah Hudson saga has been nothing short of a rollercoaster. From becoming Texas Tech’s first five-star recruit to being used sparingly as a freshman to then transferring to Texas A&M and back to Lubbock a semester later, Hudson has yet to have his opportunity.
He reportedly struggled to grasp the playbook during his freshman season, which warranted his minimal usage. Then, when he returned to Texas Tech, the talent was too good for him to be anything more than a rotational piece.
Hudson has pledged his loyalty to McGuire and Texas Tech, so his name will be amongst the replacements for starters Caleb Douglas and Reggie Virgil. It’s reasonable to assume Texas Tech grabs one or two receivers from the portal, but Hudson is in a prime position to earn reps over the offseason.
His most recent snaps came against West Virginia in the season finale, when he had two touchdowns in the waning moments of a blowout win.
Texas Tech hung its hat on brotherhood this season. The talent was there at certain positions, but the culture McGuire built was a pillar of Texas Tech’s team-wide success.
However, Height noted in the locker room following Texas Tech’s 23-0 College Football Playoff loss that some players weren’t “locked in.”
No one was named, but there was evident frustration from defensive players with their offensive teammates. All of which is expected in the hour after a season-ending defeat, but if McGuire can’t reroute that energy into pushing for a title next season, it will hinder them.
Texas Tech is no longer the longshot team. There will be a huge shift in how team culture is established, going from the perennial middle-of-the-pack program to a place where the floor is now a playoff win.
Find more Texas Tech coverage from The Dallas Morning News here.
Jan. 2, 2026, 11:53 a.m. ET
Does anyone know where the College Football Playoff quarterfinals and semifinals are actually played and why they’re still called bowl games? Better yet, does anyone care?
The Cotton Bowl isn’t even played at the Cotton Bowl? The “bowl” era is gone, replaced by a tournament designed to maintain the names of the most well funded and connected. Indeed, four teams actually play in two bowl games every year. The other 36 exist only for traditions, pageantry, “rewarding” teams (yes, even 5-7 teams) with a 13th game and, of course, money. The best players opt out for fear of injury and many more for the transfer portal which didn’t even open until Jan. 2 when almost every bowl was already played. Without television money, most bowls would cease to exist.
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