Wheels Up to expand on the ground member experiences

Wheels Up launched a VIP branding partnership with the Atlanta Hawks and State Farm Arena earlier this week.
Wheels Up is amping up experiences for members via rEvolution.

Wheels Up members will enjoy complimentary transfers in collaboration with Bentley and Lamborghini.
Wheels Up CEO George Mattson will host with golfing great Ian Baker-Finch and ESPN’s Scott Van Pelt.
Drinks journalist, bartender, and content creator Tyler Zielinski, who goes by @bon_vivantito, will serve his Pimento Cheese Martini.
There will be surprise musical talent on both Thursday and Friday evenings.

Wheels Up at the Masters

Wheels Up Chief Marketing Officer Kristen Lauria said, “rEvolution has a proven track record in curating aspirational brand experiences that deeply resonate with our audiences.”
Some enhanced experiences during golf’s signature event include designer cocktails and fast cars.
She added, “As we usher in a new era of private aviation, we are confident that their expertise will play a key role in helping us achieve our vision.”
The 2025 schedule launches with the Wheels Down Clubhouse at the Masters next month at Augusta National.
The partnership will focus on developing Wheels Down, its on-the-ground events and experiences for customers.
They can ride in the Bentley Bentayga or Lamborghini Urus SE between the FBO and the Clubhouse.
The venue offers valet parking and is less than a 10-minute walk to the gates.
Sports and the outdoors (40%), wines and spirits (37%), and luxury automobiles (31%) are among the top lifestyle interests and passions of Private Jet Card Comparisons subscribers.
rEvolution CEO John Rowady said, “Our partnership is built on delivering unsurpassed customer experiences that will enhance brand awareness and engagement across the U.S., Europe, and beyond as Wheels Up continues its global expansion.”
The global sports marketing company has been named its agency of record for brand experiences.