The decision by Washington quarterback Demond Williams Jr. to enter the transfer portal shocked and angered the Huskies because only days earlier the sophomore breakout star had signed a lucrative name, image and likeness deal to remain in Seattle.

Legal action by Washington would be no surprise two weeks after similar events prompted an exchange of lawsuits involving Damon Wilson II, an edge rusher who transferred from Georgia to Missouri in January 2025, days after signing an NIL contract.

With recruiting strategy reduced to shoveling stacks of NIL dollars at players who jump through the transfer portal seemingly at will, it’s no wonder loyalty and etiquette have given way to opportunity and greed.

And it should surprise no one that the implementation of rules might be done by judges, not NCAA officials or conference commissioners.

According to ESPN’s Pete Thamel, Washington is “prepared to pursue all legal avenues to enforce Williams’ signed contract,” and the quarterback’s situation has also “drawn the attention of the Big Ten.” Already, Washington has declined to enter Williams’ name into the portal, citing language in the NIL contract that states the school is not obligated to do so.

It appears Washington wants to play hardball, much the way Georgia is attempting to do with Wilson, whose countersuit against the Bulldogs claims he was one of several players pressured into signing his NIL contract on Dec. 21, 2024. Georgia is seeking $390,000 in damages, pointing to a liquidated damage fee clause in the NIL contract that may or may not hold up in court.

Washington officials suspect that another school contacted Williams after he had signed his Huskies deal, and submitted evidence of tampering to the Big Ten. Tony Petitti, the conference commissioner, happened to be in Seattle on Tuesday for a Celebration of Life service for Washington goalkeeper Mia Hamant, who died on Nov. 6 from an rare form of kidney cancer.

Many Huskies football players and coaches also were in attendance when Williams posted his official announcement about entering the transfer portal on Instagram.

“To post his decision to enter the portal during the service was, at best, the result of horrible advice from his PR team, and at worst, a stunning lack of self-awareness,” wrote Matt Calkins in the Seattle Times.

Williams’ NIL deal with Washington for 2026 was estimated at $4 million, a reasonable number for a quarterback who was among the top 15 nationally in passing efficiency, passing yards and yards per attempt. He attempted to enter the portal with a “do not contact” tag, an indication he has a destination in mind.

A chronology of top quarterback movement in recent days provides circumstantial evidence that Louisiana State and Williams have mutual interest. LSU, of course, has a new coach in Lane Kiffin, and a need at quarterback. Turns out Williams and Kiffin aren’t strangers.

Kiffin’s first target was Brendan Sorsby, who had left Cincinnati, but he committed to Texas Tech. Sam Leavitt of Arizona State is considered the best quarterback left in the portal, and he visited Baton Rouge this week before heading to Tennessee for another visit.

However, Kiffin easily could shift his attention to Williams, a dual-threat signal-caller who while in high school committed to Ole Miss when Kiffin was coach. He eventually signed with Arizona, and when coach Jedd Fisch took the job at Washington, Williams followed him.

Williams blossomed as a sophomore in 2025, passing for 3,065 yards and 25 touchdowns with eight interceptions while adding 611 yards and six touchdowns on the ground.

In his lengthy Instagram post, Williams thanked everyone associated with Washington before revealing the news: “I have to do what is best for me and my future. After much thought and prayer, I will be entering the transfer portal.”

He’s not there yet.

Robert Griffin III reveals why NIL, transfer portal are making college football better appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.

When the NCAA entered this new era, where NIL deals routinely enter into seven figures and seemingly a quarter of the players switch teams in the transfer portal each year, it effectively changed the sport forever.

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To many, who loved the legacy, tradition, and homegrown feel of college sports, this has been a major adjustment, but to some, especially those who played the sport themselves, it’s been worth it, as it allows players to make some money for their hard work, where that in the past, that would be afforded only to the universities.

Case and point, Baylor legend-turned-pundit Robert Griffin III, who used some time on Outta Pocket Podcast to celebrate this new era for all of the opportunities it gives players.

“A lot of people say that the transfer portal and NIL have destroyed college football. I actually think it’s made college football better. Because now there’s more parody. It’s harder to be a team that is constantly repeating or constantly playing in the national championship game, playing in the college football semifinals. Ohio State, $35 million roster. Couldn’t get to the semifinal this year,” Griffin III declared.

“So what’s the solution? Well you still have to spend money. So that’s been a lot of money. But now you’ve got to be a better recruiter. Now you got to be a better coach. Because if you’re bringing in 10,12,15, 20, 30 guys through the transfer portal, how do you win? You win because they buy into your culture. And if they don’t buy into your culture and there’s a little bit of slippage or you don’t pay the right guy at wide receiver, or quarterback, man you’ll be down the creek without a paddle now.”

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Is Griffin on the money? Does forcing programs to continue investing in their players, outbidding rivals in the transfer portal, and hitting the recruiting trail hard actually make for a better product? Considering Ohio State spent that much NIL money on their roster only to get bumped in the first round of the playoffs, it’s clear they will have to pony up for an even better roster next year, which will benefit the players even more.

Related: Big Ten ADs send ‘unanimous’ support to Washington football amid Demond Williams drama

Related: Gio Lopez leaves North Carolina, Bill Belichick for Wake Forest

Through the first part of Bowl Season, ESPN announced its non-College Football Playoff TV ratings surged. That trend continued through the rest of the bowl games.

Across the 33 non-CFP bowl games that aired on ESPN networks, viewership increased by 13% year-over-year, the network announced. The Citrus Bowl between Michigan and Texas led the charge, just surpassing the Pop-Tarts Bowl for the top spot.

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All told, 11 bowl games hit at least a five-year high this season, ESPN said. Here are the most-watched non-College Football Playoff bowl games for 2025, based on Nielsen Big Data + Panel data.

Citrus Bowl: Michigan vs. Texas

Date/Time: Dec. 31, 3 p.m. ET
Channel: ABC
Viewers: 9.1 million

Texas coach Steve Sarkisian predicted the Citrus Bowl would draw strong TV ratings, and it did just that to lead non-College Football Playoff bowl game viewership. An average of 9.1 million viewers tuned in as Arch Manning and the Longhorns defeated Bryce Underwood and Michigan.

Pop-Tarts Bowl: BYU vs. Georgia Tech

Date/Time: Dec. 27, 3:30 p.m. ET
Channel: ABC
Viewers: 8.7 million

One of the most popular bowl games delivered for ESPN as 8.7 million viewers watched the Pop-Tarts Bowl. BYU held on for a wild victory over Georgia Tech Dec. 27, meaning the Cougars had the chance to partake in one of the sport’s newest traditions: eating the edible mascot.

Pinstripe Bowl: Penn State vs. Clemson

Date/Time: Dec. 27, Noon ET
Channel: ABC
Viewers: 7.6 million

The Pinstripe Bowl between Penn State and Clemson drew its best viewership on record as 7.6 million people tuned in for the Nittany Lions’ victory over the Tigers. It marked the final game for Terry Smith as Penn State interim head coach, though he is staying on staff under new head coach Matt Campbell.

Gator Bowl: Virginia vs. Missouri

Date/Time: Dec. 27, 7:30 p.m. ET
Channel: ABC
Viewers: 5.996 million

The Gator Bowl hit 6.0 million viewers on average Dec. 27 – its best figure since 2009. Virginia took down Missouri in that game to secure a 10-win season for the Cavaliers as part of an impressive year under Tony Elliott.

Music City Bowl: Tennessee vs. Illinois

Date/Time: Dec. 30, 5:30 p.m. ET
Channel: ESPN
Viewers: 5.4 million

At 5.4 million viewers, the Music City Bowl drew its best viewership since 2021 as Illinois took on Tennessee. The Fighting Illini secured another nine-win season under Bret Bielema as they took down the Volunteers, 30-28, on a last-second field goal from David Olano.

Alamo Bowl: USC vs. TCU

Date/Time: Dec. 30, 9 p.m. ET
Channel: ESPN
Viewers: 4.9 million

In the Alamo Bowl, TCU mounted a comeback late in regulation and eventually forced overtime against USC. The Trojans scored first in the extra period with a field goal, but the Horned Frogs got the victory as Jeremy Payne broke free for a wild game-winning touchdown on 3rd and long.

ReliaQuest Bowl: Iowa vs. Vanderbilt

Date/Time: Dec. 31, Noon ET
Channel: ESPN
Viewers: 4.6 million

Points were hard to come by in the first half of the ReliaQuest Bowl, but Iowa and Vanderbilt traded blows in the final two quarters. The two teams combined for 44 second-half points, but the Hawkeyes were the ones who came out victorious, 34-27, in front of 4.6 million people on ESPN.

Rate Bowl: New Mexico vs. Minnesota

Date/Time: Dec. 26, 4:30 p.m. ET
Channel: ESPN
Viewers: 4.4 million

At 4.4 million viewers, the Rate Bowl drew its highest numbers since 2011 as Minnesota picked up yet another bowl game victory under P.J. Fleck, taking down New Mexico. It marked the Golden Gophers’ seventh straight bowl win as they finished the year with an 8-5 overall record.

L.A. Bowl: Boise State vs. Washington

Date/Time: Dec. 13, 8 p.m. ET
Channel: ABC
Viewers: 3.8 million

The L.A. Bowl went out on a high note with a new record-high of 3.8 million viewers tuning in for Washington’s win against Boise State. It marks the final installment of the game, as On3’s Brett McMurphy previously reported, and it drew its highest viewership ever.

Liberty Bowl: Navy vs. Cincinnati

Date/Time: Jan. 2, 4:30 p.m. ET
Channel: ESPN
Viewers: 3.4 million

One of the final non-College Football Playoff bowl games also rounds out the 10 most-watched matchups. Navy completed an 11-win season with a resounding win over Cincinnati in the Liberty Bowl, which averaged 3.4 million viewers on Jan. 2.

First Responder Bowl: FIU vs. UTSA (Dec. 26, 8 p.m. ET, ESPN) – 3.1 million
Las Vegas Bowl: Nebraska vs. Utah (Dec. 31, 3:30 p.m. ET, ESPN) – 3.0 million
Texas Bowl: LSU vs. Houston (Dec. 27, 9:15 p.m. ET, ESPN) – 2.9 million
Hawaii Bowl: Cal vs. Hawaii (Dec. 24, 8 p.m. ET, ESPN) – 2.7 million
Duke’s Mayo Bowl: Wake Forest vs. Mississippi State (Jan. 2, 8 p.m. ET, ESPN) – 2.6 million
Military Bowl: Pitt vs. East Carolina (Dec. 27, Noon ET, ESPN) – 2.5 million
GameAbove Sports Bowl: Northwestern vs. Central Michigan (Dec. 26, 1 p.m. ET, ESPN) – 2.4 million
Holiday Bowl: Arizona vs. SMU (Jan. 2, 8 p.m. ET, FOX) – 2.34 million
Celebration Bowl: SC State vs. Prairie View A&M (Dec. 13, Noon ET, ABC) – 2.32 million
Sun Bowl: Arizona State vs. Duke (Dec. 31, 2 p.m. ET, CBS) – 2.2 million

Although the non-College Football Playoff bowl games are in the books, the CFP semifinals and national championship are still on the horizon. ESPN has also seen viewership increase throughout this year’s bracket and is hoping to continue that trend the rest of the way.

Moments after Ole Miss’ thrilling Sugar Bowl win over Georgia, the first person Walker Jones found on the field was newly minted Rebels hero Lucas Carneiro.

Carneiro had just hit the game-winning 47-yard field goal to send Ole Miss to a national semifinal and one win away from the national championship game.

When Carneiro saw Jones, the executive director of the Grove Collective, a big smile broke across his face amidst the exuberant on-field celebration.

“I’ll call you tomorrow,” Carneiro said with a grin.

“You better,” Jones replied.

“I’ve never been so happy to get that call the next day,” Jones told CBS Sports this week.

Keeping a star kicker has been just one piece of the puzzle for Ole Miss, but in many ways, it has been representative of what the last couple of weeks for the Rebels. It’s been a wild run of success, concern over possible tampering and poaching off the field and a concerted effort to do everything possible to keep the momentum.

It’s hard to find a program that has handled the uniquely challenging circumstances better than Ole Miss.

Consider what Ole Miss head coach Pete Golding, athletic director Keith Carter and others have had to deal with in recent weeks. All the drama around whether the coaches following Lane Kiffin to LSU would be allowed to finish the playoff run.  A narrative that it was just a matter of time before Ole Miss’ top players fled Oxford to join Kiffin at LSU. All of this while preparing for a Thursday semifinal against Miami and navigating an especially wild and active transfer portal.

And yet, Ole Miss has re-signed quarterback Trinidad Chambliss (pending waiver), running back Kewan Lacy, Carneiro and other key contributors.

“None of these guys left,” Matt Bowers, a prominent Ole Miss booster who owns 14 car dealerships, told CBS Sports. “We don’t have to guess what that means. You can say whatever you want if you’re LSU. You can say, ‘Well, they overspent.’ OK, tell yourself that. The truth may be harder to accept.”

That’s a credit to a talented, sleep-deprived group. Everyone from Golding and his staff to Jones and his team at the Grove Collective — along with newly added president of football Austin Thomas, assistant general manager Kelvin Bolden and senior associate athletic director for cap management Matt McLaughlin — has helped keep the train on the tracks.

“We’re in a really good place,” Carter told CBS Sports. “The brand is really strong. Clearly, we’re proving that we can win at a high level and make deep runs in the playoffs. So why would these guys want to leave? I think that’s what we have to continue to build here in Oxford.”

Invest in Golding

Carter’s big bet on Golding to replace Kiffin has already paid major dividends. In many ways, it was both a bold and practical decision to elevate the likable defensive coordinator and entrust a first-time head coach with navigating an unprecedented situation. 

What Carter and others around the program understood was that Golding had forged real connections with players, boosters and other key figures. He had long been a top recruiter for a reason. If Ole Miss wanted to keep its roster intact for a playoff run, Golding may have been the only choice.

The way Golding handled the aftermath of Kiffin’s exit has been about as close to ideal as anyone could have hoped. And while this story is not about Lane Kiffin, there is no question he has had an impact, intentional or not, on what is happening in Oxford. 

Doubling down 

The manner in which Kiffin left Ole Miss for LSU, and the hurt feelings it stirred among fans, has energized the base. There is a sense of resolve to prove the program can sustain its success in a post-Kiffin world, that the self-appointed “Portal King” was not the lone driver of Ole Miss’ success in the NIL and transfer portal era. 

As Jones joked, “It’s amazing what a common enemy will do.”

“I think they knew this was a rallying point,” Jones said. “Our people kind of love us against the world, little Ole Miss can’t compete, little Ole Miss was built just by happenstance. They wanted, along with us, to show everybody this is built to last and we’re bigger than any one man or any one variable.

“We’ve got a lot of resources in place, commitment in place from our administration to our coaches to our collective, and that has aligned our fanbase. They know what to do.”

The money has come pouring in. Carter said Ole Miss athletics has already set a record for annual giving just six months into the fiscal year. After Ole Miss’ home playoff win over Tulane, 30-40 people joined the Vaught Society, which comes with a $25,000 commitment. 

“It’s been a perfect storm in a really good way,” Carter said. “Our fans are more galvanized at this moment than maybe they’ve ever been.”

Said Bowers, a key financial contributor: “These people have money, and they’re motivated. In the name, image and likeness era, we’re one of the most successful programs in the country. That’s a fact.” 

Everything Ole Miss is doing at this moment works toward sustainability. Beyond retaining top talent, Golding and his staff have been aggressively adding it. The Rebels currently have the nation’s No. 6 transfer class, headlined by Florida defensive lineman Micai Boireau, LSU offensive lineman Carius Curne and Auburn defensive back Jay Crawford. If Chambliss’ waiver isn’t approved, it’s a good bet Ole Miss will add an impact transfer quarterback, too. 

With the new additions, there’s a world in which Ole Miss could be even better next season. After all, this was supposed to be the rebuilding year after losing top talent such as Jaxson Dart and Walter Nolen off last year’s team. If Chambliss is eligible for another year — and that is a big if right now — there may not be a better one-two offensive punch in the country than he and Lacy. 

At minimum, Ole Miss fans will get to watch the two stars suit up for at least one more game on Thursday in Arizona. A win would add another chapter in what’s already been a remarkable and historic season for the Rebels. One more win and Ole Miss is playing for a national championship without the man who started the season as its head coach. Two more wins and Golding and this special group of Rebels will go down as legends. 

Through all the outside noise and wild circumstances, Ole Miss football has never been in a better place. And everyone associated with the program is putting in the hard work to keep it going.

“They’ve got a taste of this,” Carter said, “and they want to hold onto it.”