PARIS — For Novak Djokovic, this is a relatively easy call: He, like many players, thinks the French Open is making a mistake by eschewing the electronic line-calling used at most big tennis tournaments and instead remaining old school by letting line judges decide whether serves or other shots land in or out.

Plenty of sports, from soccer and baseball to the NFL, are replacing, or at least helping, officials with some form of high-tech replays or other technology. Tennis, too, is following that trend, except at Roland-Garros, where competition continues through June 8.

Even the longest-running and most tradition-bound of the majors, Wimbledon, is — gasp! — abandoning line judges and moving to an automatic system this year. The WTA and ATP added machine-generated rulings this season for tour events on red clay, the surface at the French Open. But Grand Slam hosts can do what they want, and the French tennis federation is keeping the human element.

The French Open is pushing back against modern technology

Djokovic, the 24-time major champion, understands why folks might prefer the way to keep things the way they were for more than a century in his sport. He gets why there could be an inclination to shy away from too much change in a world now drowning in cell phones and streaming and social media.

“You don’t want to give everything away to the technology, right? But if I have to choose between the two, I’m more of a proponent of technology. It’s just more accurate, saves time, and … (means) less people on the court” said Djokovic, 38, who was disqualified from the 2020 U.S. Open for inadvertently hitting an official with a ball hit out of frustration between games.

That edition of the tournament in New York only placed line judges on its two largest courts, while others used an electronic setup, a nod to the COVID-19 pandemic. The Australian Open got rid of all line judges in 2021, a first at a tennis major; the U.S. Open did the same later that year.

The French Open remains a holdout, and that’s not likely to change anytime soon.

Don’t expect electronic line-calling at Roland Garros in the near future

“Unless the players are unanimous and come to us and say, ‘We won’t play if there isn’t a machine’ … then I think we’ve got a great future ahead of us to maintain this style of refereeing,” French federation president Gilles Moretton said, while boasting of the quality of his country’s officials.

Players don’t sound that adamant, although they tend to echo the opinion of 2023 U.S. Open champion Coco Gauff, who is 21: “I mean, I don’t know if it’s like the ‘Gen Z’ in me, but I think if we have the technology, we should use it.”

Still, there is some charm to be found in the choreography of players insisting a call was wrong and chair umpires climbing down for a closer look at a ball mark on the clay. Watch a day of TV coverage from Paris and odds are good that dance will take place — probably more than once.

“That’s what makes clay special, in a way — that you can always review the shots. … Obviously, you can’t deny that electronic line-calling is the future, and everything is moving towards AI and artificial intelligence,” said Stefanos Tsitsipas, the runner-up to Djokovic at Roland-Garros four years ago. “But me, personally, I wouldn’t mind playing on clay with maybe the judgment of a human instead of a robot.”

Some tennis players resort to taking photos of ball marks

No matter the form of officiating, there invariably are times when athletes — perhaps eyesight or faith strained by heat-of-the-moment tension and an eagerness to be correct — just won’t agree with a call.

That, in turn, can lead to extended arguments and sometimes a scene seen recently: A player grabs a cell phone from the sideline to snap a photo of a mark in a bid to prove, and win, a point.

Aryna Sabalenka, a three-time Slam champ and No. 1 women’s player, and Alexander Zverev, a three-time major finalist, did just that, although they weren’t the first. Back at the 2013 French Open, Sergiy Stakhovsky put down his racket and took a picture of where a ball had landed during a loss to Richard Gasquet; Stakhovsky said then he’d done it before.

“Linespeople mess up sometimes,” said 2023 Australian Open semifinalist Tommy Paul. “Automatic line-calling is going to mess up probably less.”

As developers race to personalize user experiences, Sahha’s new API offers a shortcut, converting streams of raw health data into evolving profiles

Sahha, a behavioral health data company, has launched an API that converts complex wellness metrics into intuitive user profiles. Dubbed Sahha Archetypes, the tool analyzes long-term patterns in sleep, activity, and mental wellness, giving developers a way to segment users and tailor digital experiences without the need for custom clustering models.

The API outputs weekly or monthly refreshed labels designed to reflect evolving behavioral traits. These fall into two types: ordinal labels that rank behaviors (such as ranking sleep duration from “very short” to “long”) and categorical labels such as “early bird” or “night owl.” With one integration, developers can group users by real-world behavior and trigger dynamic in-app experiences or notifications personalized to each profile.

The system also supports cohort analysis, allowing teams to compare engagement, retention or outcomes across behavioral groups, enabling more targeted strategies.

“Clicks and views alone don’t tell you much in the world of fitness and well-being,” Sahha founder Aleks Dahlberg said. “Serious companies need tangible data to build better, more relatable products. With Archetypes, we turn raw signals into living personas, so digital experiences can behave more like a coach who truly ‘gets’ you and even adapt as your habits evolve.”

As Sahha head of data and science Sugam Budhraja pointed out, Sahha Scores are the snapshot, while Archetypes are the character arc.

See Also

“Because they smooth out day-to-day noise, they’re perfect for automations, cohort analysis and long-term habit change,” Budhraja said.

The Archetypes API is now available for all Sahha partners.

Berkeley’s retail scene is about more than foot traffic. It’s about forward-thinking, innovation, and scalability. Values like this are helping to shape the next wave of retail transformation, so if you’re a business owner, it’s now more important than ever for you to try and stay ahead of the curve.

Source: Pexels

Berkeley Business is Adapting to Change

Berkeley is home to an eclectic mix of local retailers, boutique businesses, and pop-ups. As time goes on, more and more people are turning to digital tools as a way to stand out in crowded markets. Retailers in the area are investing more and more in hybrid experiences, offering more click-and-collect options as well as live streams on social media. Many are also focusing on more sustainable operations, including zero-waste packaging and locally sourced tracking systems. Streamlining things like logistics and finance is also important, as tools like this often reduce paperwork, keeping businesses leaner and more efficient than ever.

AI and OCR Have a Part to Play in Retail

One trend that is standing out right now is intelligent document processing. This uses AI, OCR, and machine learning to automatically extract data from important documents. Software like this can read invoices, shipping forms, customer returns, and more. Information can be classified and organized, with the information rivaling the accuracy of a human team. For local businesses in the area, this can be a huge benefit. Intelligent document processing allows smaller teams to keep their margins lean while avoiding costly mistakes. As it’s so easy to adopt software like this, it’s a key trend that local retailers not only need to adopt but also embrace.

Adopting software like this helps to reduce the time spent on manual data-entry, and it also allows staff to focus more on customer service, planning, and engagement. Areas like this are where human input matters the most, and if local shop owners want to stay competitive, it is the key to success. AI can also help with restocking, allowing for streamlined logistics as well as better resource allocation. Artificial intelligence can also aid with real-time financial reporting, with numerous retail software packages including this now as standard.

Automated Returns Process

Returns are a major headache for those who work in retail. Automation tools help people process the returns more smoothly. Refunds can be issued, and items can be re-stocked quickly. When combined with IDP, it’s possible to categorize return documentation, with entire logistic chains being reversed with ease. This is the key to ensuring that customers get the experience they need, and it also helps to ensure that the whole process is streamlined and easy for everyone.

Touchless Payments

Over the last few years, touchless systems like Apple Pay have rocketed. QR-code checkouts have also seen a notable rise in adoption, with systems like this not only improving convenience but also speed. As if that wasn’t enough, it also becomes possible for staff to free up more time, which again allows them to focus on things that have a bigger customer impact. As time goes on, it’s more important than ever for Berkeley businesses to adopt tech like this, as it not only improves customer experience but also the workflow for staff, both of which have a notable impact on sales.

Becoming Leaders in Sustainability

Berkeley businesses need to start being leaders in sustainability. New tech helps to track this, with more businesses than ever adopting carbon calculators. Ethical sourcing tools can also help retailers improve their general commitment to the environment. Data can also be extracted from supplier documents to ensure that ESG standards are met. Zero-waste packaging and green delivery routes are also being adopted more and more, ensuring that sustainability goals are met. As time goes on, more and more green customers are appreciating efforts like this. Sustainability is also a key driver of customer traffic, and with so many advanced tech options now available, it’s easier than ever for businesses in the local area to make sustainability a core part of their operation.

Unified Commerce

Instead of having a separate system for online shoppers and then a system for in-store sales, a lot of retailers are now moving to a more unified platform. This is helping them to manage inventory as well as customer data and sales. Fulfillment can also be managed within the centralized platform, making it easier to reduce data silos. On top of this, it allows smaller Berkeley businesses to make better decisions. Systems like this play a huge role as they feed data from many sources and keep records synchronized. As if that wasn’t enough, it also paves the way for scalability. Berkeley is a very competitive space for retailers, and new stores are opening all the time. Having a unified commerce system is one of the best ways for you to stay ahead of the curve, as it gives you access to real-time data while ensuring that you are always able to act on things before it’s too late. For small business owners, this is critical and something that should be widely adopted moving forward.

Moving Forward

As Berkeley continues to position itself as a leading hub for retail innovation, local businesses have a huge opportunity here. Leading by example allows retailers to stand out from the crowd while ensuring the adoption of tools that will go on to have a huge impact on business success. Things like touchless payments, unified commerce platforms, and even sustainability tracking all have a huge role to play here. This, combined with intelligent document processing, means that businesses can function much more efficiently while also making sure that they build a better connection with their customer base. As we move forward, it’s clear that retail isn’t all about making sales. It’s about building a genuine connection with customers, as well as finding new ways to exceed expectations. For business owners in Berkeley, this means investing in tech today, so that it becomes possible to thrive tomorrow.

The Daily Californian’s editorial and newsroom staff were not involved in this advertisement’s production. 

When the Chinese electronics giant TCL entered the North American TV market a little over 10 years ago, the reaction from many might have been “TC-Who?” Some might have also put them in the category of bargain brands in comparison to the legacy brands. Perhaps, but remember that it wasn’t all that long ago that the likes of Samsung and LG, once known as “Lucky Goldstar” were viewed the same way in comparison to the Japanese and US-based legacy brands.

My, how things have changed. Other than Sony and more recently a reintroduced Panasonic, the legacy Japanese brands are now mostly used on licensed products. Samsung and LG? One might now say that they are the legacy brands, with both in the top five best selling brand listings and Samsung often at the top of that list. TCL, and their Chinese competitor Hisense? They are now well established as major forces in the TV market, right at the top of the sales charts with the older legacy brands in no small part to their features and technology, not just for price.

With that as background, TCL has just introduced their latest model line, the QM8K series. If you were a time traveler coming back from their first sets back in 2013 to today and saw the new models with that brand name covered up, you’d think that these sets were from a different brand. As will be described here, these are very noble competitors in the higher end of the TV set universe that is on par with anything from any other brand, legacy or otherwise.

As is natural for what will be a top-line contender, the main focus for QM8K, pun intended, is picture quality and the way it is achieved. At the top of the list is what TCL calls their Halo Control System that combines high energy mini-LED chips with a “Super Condensed Micro Lens” on the LEDs behind a newly designed CrystGlow WHVA panel with a special anti-reflective front surface that is said to deliver a 40 percent wider viewing angle with better contrast than previous models. From an appearance standpoint the set as what is called “Zero Border” the virtually eliminates the bezel and extends the image viewing area to within 4mm from the edge, a 90% reduction in bezel border size from first generation sets. Total screen depth has also been reduced

The Halo Control System also includes what TCL calls “Micro OD”, which places the LEDs closer to the screen for reduced blooming and Zero Delay Transient Response for crisp frame-to-frame transitions with virtually no lag between the input signal and how the backlight responds to it, preventing imager blur and maximizing specular highlights. Driving this is a new 23-bit backlight controller that enables over 65,000 levels of brightness for each individual LED.

Putting this all together, these individual technologies, the panel’s technologies and the system’s TCL AiPQ Pro processor the set is able to deliver up to 3800 precise local diming zones and HDR5000 brightness.

From the spec sheet viewpoint, on the video side of things all four new QM8K models have HDR10, Dolby Vision, Dolby Vision IQ, HDR10+, HLG, IMAX Enhanced and the latest version Filmmaker Mode. Gamers will take note of the 144Hz native panel refresh rate, Game Accelerator 288 for 288 VRR and AMD’s FreeSync Premium Pro.

On the audio side the set features audio designed by Bang & Olufsen with up-firing Dolby Atmos drivers for immersive audio as well as DTS:X audio. Operationally, the new sets continue TCL’s move away from Roku with Google TV as the operating system and there is a new backlit voice remote for hands-free voice control.

Wi-Fi 6 is there for the connectivity conduit along with wired Ethernet with four HDMI inputs and one each USB 3.0 and 2.0 ports available. Bluetooth is also there for use with headphone or earbud listening. Important in these days of cord-cutting, all models now include ATSC 3.0/NextGen TV tuners along with the standard ATSC 1.0 system for off-air reception. With NextGen now reaching over 75% of the US population this is an important feature, particularly for sports fans given the upcoming changes which will see more NBA broadcasts and other sports leagues increasing their free-to-air coverage next season.

The 65” and 85” models are available now at $2,299.99 and $3,799.99, respectively. 75” and 98” models will be available next month at $2,999.99 and $6,499.99, respectively.

While the audio capabilities of the new QM8L models are impressive, TCL is not leaving anything to chance on the audio side with the announcement that the QM8K, as well as the QM7K and QM6K models will support Dolby Atmos Flex Connect. This technology will enable users to place speakers almost anywhere they choose in a room and let the FlexConnect system optimize the soundfield for an optimal sound experience when used with the TCL Z100 smart, panoramic speakers that will be introduced later this summer.

Also, on the sound side of the home theater experience, TCL is also introducing their new Q65H sound bar. Its 5.1 channel configuration with 290 watts of amplifier power with a total of 8 speaker drivers that include wide dispersion side surround speakers to deliver the imaging that best reproduces the unit’s Dolby Atmos and DTS:X decoding and DTS Virtual:X processing. A 6.5” wireless subwoofer is also included with the.

The new soundbar uses the TCL mobile app for automatic room calibration and features HDMI eARC and optical digital inputs as well as Bluetooth 5.2 and USB audio playback. The Q65H is available now at $499.99.

With these new additions to their model lineup TCL is continuing to prove that they are no longer one of the “new guys on the block”. Indeed, their technology, features and breadth of model ranges validates their market position and merits consideration alongside any of the major brands.

More news: South Africa’s Harmony Gold will enter a scheme implementation deed with MAC Copper to fully acquire the Australian miner, 15 months after it listed on the ASX and NYSE.

The numbers: Harmony Gold has proposed to buy all shares in MAC for US$12.25 ($18.93) per share. This represents a 21.1% premium on MAC Copper’s last trading price on the ASX of $15.51 and a 20.7% premium on its last trading price on the NYSE of US$10.15.

The proposed price per share is also a 32.8% premium on the volume weighted average ASX price and a 32.1% premium on the volume weighted average NYSE price.

This implies a fully diluted equity value for MAC of about US$1.03 billion. Harmony will fund the acquisition through existing cash reserves and committed debt funding. A scheme meeting will be held in Q4 2025.

The deal has already been unanimously accepted by MAC’s board, representing 2.4% of shareholder votes. A further 20.1% of votes collectively held by other investors are also in favour of the scheme.

Completion of the deal is subject to approval from Australia’s Foreign Investment Review Board and the South African Reserve Bank, as well as existing streaming arrangements with Osisko Bermuda and the royalty with Glencore operations.

The implementation deed also details circumstances where MAC may be required to pay a break fee of about US$23.6 million or Harmony would be required to pay about US$11.8 million.

What they said: “The board believes the Transaction provides MAC shareholders with a compelling opportunity to de-risk their investment and realise an attractive cash value of US$12.25 per MAC share, which is also a premium to MAC’s recent historical trading levels,” MAC CEO Mick McMullen said.

“Additionally the Scheme is subject to limited conditionality, which provides MAC shareholders with a high degree of Transaction certainty.

“The Transaction also presents a great outcome for other stakeholders in the CSA Copper Mine, who will benefit from the stewardship of a well-respected and high-quality operator in Harmony, who is looking to build a copper business in Australia through the acquisition of MAC and the development of their Eva Copper Project in Queensland.”

ATN surveys the CEOs and founders of top telehealth, wellness and tech brands to see how they’re powering the convergence of fitness and healthcare

The intersection of health and fitness knows no bounds in 2025 as it continues evolving, reshaped by weight loss drugs like Ozempic and Wegovy and supported by health-conscious consumers. As more individuals turn to GLP-1s, gyms, trainers and health brands are not just adjusting their approach – they’re expanding their offerings. 

At the same time, the surge in biomarker testing and AI-driven health insights is fueling a new era of precision wellness. Meanwhile, telehealth platforms are streamlining access to care, making it easier than ever for consumers to use their Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) for a broader range of wellness services.

Here’s how industry leaders are adapting, reshaping their offerings and embracing innovation as they empower individuals on the journey to optimal health.

Recess Fitness Embraces GLP-1s

Down in Dallas, Texas, Recess Fitness co-founders Evan Duncan and Taylor Metzger are redefining the gym experience with sleek aesthetics, a gold slide and members so dedicated to their workouts they’re willing to sign a $50 re-racking fee agreement.

It’s no surprise Recess Fitness was named the “Best Gym in Dallas” by The Dallas Observer—but its new frontier could bring it to new heights. The gym recently launched Recess Rx, a medically supervised arm that offers weight loss medications for those qualified, hormone replacement therapies and peptides.

“The world has seen the huge weight loss advantages that tirzepatide and semaglutide can provide, but that’s weight loss — weight loss being the key word,” Metzger tells ATN. “The downside is the lean mass loss that can come along with these popular drugs if they are not prescribed, monitored and implemented properly. RecessRX is a program we started alongside our ‘resident’ physician Dr. Ellis. Members who decide can book a free consultation with our physician, who works hand in hand with our personal training department.”

As for the state of the fitness and wellness industry, when compared to 2024, Metzger notes that the scales are balanced based on the first quarter of 2025.

“I do see these scales tipping toward advancement as this year continues and so on,” he predicts. “There’s more technology becoming available through the robust amount of data from body composition machines, wearables and resistance machines that literally adjust for you based on height, weight, etc. I think we are also starting to see more holistic approaches become available, especially with biohacking, which has become a big buzzword in the industry. These new advances broaden the customer base dramatically.”

Evolt Turns Your Gym Into a Body Composition Lab

At a time when consumers are health-conscious and eager for a high-tech, behind-the-scenes look into the state of their health, Evolt, makers of an advanced body-composition scanner and health ecosystem, is perfectly poised for continued growth.

“The past 12 months have been transformative for Evolt,” Evolt co-founder and CEO Ed Zouroudis tells ATN. “One of our biggest milestones has been expanding our global footprint, with a significant increase in installations across leading fitness franchises, corporate wellness programs and healthcare facilities. Our technology has been integrated into some of the most well-respected brands in the industry, further solidifying our reputation as a leader in body composition analysis.”

Evolt currently has partnerships that place its advanced body-composition scanners inside Anytime Fitness and Snap Fitness locations, among other top brands.  

As Zouroudis points out, personalized health data is becoming the norm.

“Consumers expect deeper insights into their health beyond weight and BMI,” he adds. “Evolt is leading this shift by providing highly detailed, science-backed body composition analysis, giving users a more accurate picture of their health. Preventative health and longevity-focused fitness are on the rise. More people are investing in long-term wellness rather than short-term fitness goals. Evolt’s technology aligns perfectly with this trend by tracking key markers like visceral fat, metabolic rate and lean muscle mass.”

Evolt has the ability to integrate with existing fitness apps, wearables, and CRM systems, ensuring businesses can provide a more seamless health-tracking experience, he adds.

“The future of fitness and wellness is in precision, personalization and proactive health management,” Zouroudis says. “As an industry, we need to move beyond one-size-fits-all approaches and truly empower individuals with the insights they need to take control of their health. At Evolt, we’re not just providing a tool—we’re building a movement that champions data-driven decision-making, science-backed fitness, and real health transformations. We invite fitness professionals, wellness brands, and business leaders to embrace this shift and join us in shaping the future of the industry.”

Dr. B Takes Fitness Brands Into the HFA/FSA Era

Dr. B is changing the game when it comes to accessible medical care and even assisting individuals in directing their tax-free health savings account (HSA) and flexible savings account (FSA) funds to fitness memberships, classes and equipment. 

Last year, Dr. B hit a major milestone with the launch of Shed It, a unique holistic weight loss program that combines GLP-1 weight loss medication treatment with a fitness component through partnerships with fitness brands. 

“The program includes a Letter of Medical Necessity, allowing patients to use their HSA and FSA funds not only for their treatment and medication but also for their workouts,” Dr. B founder and CEO Cyrus Massoumi explains to ATN.

“Our goal is to become the fitness industry’s go-to telehealth partner by collaborating with brands on treatments that align with their members’ health goals,” Massoumi adds. “We’re dedicated to building accessible and innovative solutions that empower members to take control of their health and well-being,”

The platform has leaned heavily into the trend of consumers using their HSA/FSA funds for fitness and other preventative health services and expects to see a growing focus on preventative and more personalized care, with a shift toward integrating medical and prescription treatments, such as GLP-1s and preventative testing, into existing fitness and nutrition programs to support overall health.

“One of the biggest challenges we see within the industry is adapting to the growing demand for more integrated healthcare solutions,” Massoumi says. “Customers increasingly expect their gyms and studios to quickly roll out programs they see at other facilities, making the space more competitive for those who can move the fastest. That said, the healthcare industry’s complex regulatory landscape means fitness brands need to be careful when choosing providers. While staying competitive is important, rushing into partnerships without a clear understanding of compliance requirements can expose brands to significant risks.”

Echelon Brings Connected Equipment Into the World of Wellness

Connected fitness equipment leader Echelon recently made waves with the launch of ActiveMD, expanding into the holistic wellness space by providing members and gyms access to GLP-1s—a first in the fitness equipment industry.

Echelon founder and CEO Lou Lentine outlined several goals for the next few years.

“We aim to be recognized as an industry-leading wellness brand and expand our offerings beyond fitness, optimize Echelon AI for deeper engagement, strengthen international partnerships and retail expansion, improve the customer experience with seamless digital and hardware integration, develop next-gen connected fitness and recovery solutions, and continue acquisitions to help bolster experience for commercial operators,” Lentine says.

Function Health Gets Personal – For Your Own Good

Personal health platform Function is on a mission to empower everyone to live 100 healthy years, leveraging technology to be able to do so affordably.

“Over the past 12 months, Function has grown in ways I could have only dreamed of when we first launched,” Function co-founder and CEO Jonathan Swerdlin tells ATN. “Since our beta in April 2023, we’ve welcomed over 150,000 members—people who, like us, believe in taking control of their health before problems arise.”

Function offers access to more than 100 biomarkers and giving individuals the ability to detect potential health issues before they escalate for $499 a year—five times the number of tests typically run in traditional healthcare settings, Swerdlin notes.

See Also

As Function continues to grow – it closed a $53 million Series A round in 2024 – Swerdlin says the company is focused on expanding access to its testing. It also partnered with Equinox to make its biomarker tests available to the luxury fitness chain’s members through a special longevity-focused membership program.

“Over the next 5–10 years, Function will redefine the way people manage their health,” he says. “We are giving millions the power to truly own their health – equipping them with a science-backed, personalized platform that keeps them ahead of disease. By making this vision a reality, we’ll help shift the industry away from reactive treatments and toward proactive health. We’re building a new standard—one where fitness, nutrition and real health insights are seamlessly integrated into everyday life, leading to a healthier, more informed society.”

Viome Aims To Personalize Nutrition, Gut Health

Viome, a health and wellness company that provides personalized microbiome testing and nutritional recommendations, is led by CEO and founder Naveen Jain, who is 65 years old, but proud to say that his biological age is decades younger.

“By the end of 2025, personalized nutrition and biomarker testing will transition from niche innovations to essential tools in mainstream healthcare and fitness,” Jain tells ATN. “As insurers and employers recognize the economic benefits of precision nutrition in preventing chronic disease and enhancing workforce performance, these solutions will become standard practice.”

“However, one of the biggest challenges in this transformation is not a lack of data but an overload of fragmented, unstructured health information,” he notes. “Consumers are flooded with metrics from wearables, genetic tests, and basic, unactionable health tests, yet most solutions fail to provide clear, actionable next steps. Viome is solving this problem beyond static test results—bridging the gap between health insights and personalized solutions.”

The platform offers consumers an integrated action plan with precision-targeted food, supplements and biotic recommendations—adapting dynamically as a person’s biology evolves.

“As fitness, longevity and preventative health intersect, a deeper understanding of how internal biological processes shape performance and recovery will become essential,” Jain says. “AI will no longer be just a diagnostic tool—it will drive personalized interventions that predict, prevent, and reverse health conditions before they manifest. Viome, with over 1 million microbiomes analyzed to date, is leading this shift by refining its ability to detect early disease biomarkers and modulate microbiome activity for prevention through precision nutrition.”

InsideTracker Expands Access to Biomarker Testing

At InsideTracker, science is at the forefront. Founded in 2009 by experts in aging, genetics and biometric data from MIT and Tufts, the personalized health platform is on a mission to make preventative health more accessible by significantly reducing costs.

It’s a tall order, but one that InsideTracker is accomplishing, reducing costs and adding new analytics tools that provide insights that combine blood, DNA and wearable device data.

“The response has been outstanding, demonstrating strong demand for affordable, science-backed health information,” InsideTracker CEO Rony Sellam tells ATN. 

Looking ahead, InsideTracker plans to grow by making preventative health more actionable and widely available. In 2024, the platform partnered with Fitness SF to make biomarker testing available for the Bay Area health club chain’s members and staff. Sellam notes that the increasing number of people becoming interested in preventative health is a positive for the industry.

“This creates a real opportunity for serious fitness and wellness players to meet a large and growing appetite,” he says. “It allows us to partner and scale in ways that benefit everybody – especially consumers. We can see these tailwinds reinforced by the ubiquity of chatbots that support and guide users in their health and longevity journeys. AI has been a powerful force for engagement and growth here, and we see this with our own customers. When built credibly, AI models are extremely sticky. The progress in this area gives us all reason to be optimistic about the industry. But we will see a shakeout between the companies that know what to do with AI and those that don’t.”

This article originally appeared in ATN’s 2025 State of the Industry Outlook Report, a go-to guide for understanding the next generation concepts that will shape the fitness and wellness industry in the upcoming decade. Download the free report.