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Motorsports

Who’s next? The first-time winners of NASCAR’s grueling Coke 600

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It’s a bit strange to think that inexperienced drivers seem to shine in this grueling five-hour marathon, but it’s happened enough for it to become notable. At 600 miles, no other NASCAR race gets close to the length of the Coca Cola 600.

Born from the minds of Bruton Smith and Curtis Turner, the 1.5-mile asphalt oval known as Charlotte Motor Speedway is now the heartbeat of the NASCAR community with a majority of teams and drivers living within a short drive of the track.

The race was originally called the World 600 and ran its inaugural event in 1960. Its first victor was Joe Lee Johnson in the No. 89 machine. It wasn’t his first win, but it was his last, winning the race by a margin of four laps. But as for the event’s first-time winners,  some became legends while others were no more than one-hit-wonders. But nearly all of them had to beat established titans of the sport to get the job done. Let’s take a look at the complete list of first-time winners and how they all managed to conquer NASCAR’s longest race.

1961 – David Pearson

David Pearson 1979 NASCAR

David Pearson 1979 NASCAR

Photo by: NASCAR Media

This NASCAR Hall of Famer would go on to win three championships and 105 races in a career that spanned nearly 30 years, but his first win came right at Charlotte in 1961. After starting third, he led over half the race in a dominant showing, beating the legendary Fireball Roberts by two full laps. His 105 career victories ranks second only to Richard Petty.

Pearson’s triumph in the second-ever running of the race appeared to be an anomaly at first. It would be 33 years until a first-time winner won the 600 again, but it was name that every single race fan now knows.

Jeff Gordon leads Coke 600

Jeff Gordon leads Coke 600

Photo by: ISC Archives – Getty Images for NASCAR

At just 22 years old, ‘Wonder Boy’ was piloting the No. 24 Hendrick Motorsports Chevrolet that he would later make famous. But at the time, he was still searching for his first career win. This race appeared to be Rusty Wallace’s to lose but with the brilliant Ray Evernham on the box, he and Gordon proved to be a formidable duo. A call for a short two-tire stop allowed them to jump ahead of Wallace late in the running. He led just 16 laps but it was enough to claim his first Cup win, defeating the 1989 Cup Series champion.

Of course, we all know Gordon didn’t stop there. The Hall of Fame driver went on to win 93 Cup races and sits just behind Pearson on the all-time wins list. He also won four Cup titles, eclipsing Pearson in that category.

Bobby Labonte

Bobby Labonte

Photo by: Greg Gage

We certainly didn’t have to wait another 33 years for the next first-time winner after Gordon’s big win. The very next year, another future Hall of Fame would make their mark with a win in NASCAR’s longest race. Ken Schrader was in control, but blew an engine late in the running.

Bobby Labonte moved into the race lead and stretched the fuel to take the checkered flag. It was also Labonte 1-2 with his elder brother and two-time Cup Series champion Terry finishing second. Bobby went on to become the 2000 Cup Series champion, winning 21 races, and joining the NASCAR Hall of Fame in 2020.

Matt Kenseth

Matt Kenseth

Photo by: Autostock

The theme of first-time winners in the 600 going on to become NASCAR legends continued as the sport raced into the 21st century. Matt Kenseth, running fourth after the final restart, quickly marched forward with the cunning one would expect from a veteran driver. He passed Gordon, Earnhardt, and finally Labonte on Lap 373 of 400. He then held back Labonte as they navigated slower traffic, winning the race by just over half a second.

Kenseth won 39 Cup races throughout his career and was the final champion under the season-long points format in 2003. He was inducted into the NASCAR Hall of Fame just last year. That’s right. The first four drivers to get their maiden Cup win the 600 all went on to become Cup champions and members of the sport’s Hall of Fame. 

Victory lane: race winner Casey Mears celebrates

Victory lane: race winner Casey Mears celebrates

Photo by: Motorsport.com / ASP Inc.

This is where the trend started to shift a bit. Underdogs began to rise from the midfield and snatch this crown jewel victory for themselves. After a few years of struggle at Chip Ganassi Racing, Casey Mears, nephew of four-time Indy 500 winner Rick Mears, joined Hendrick Motorsports for the 2007 season. It was still a struggle for Mears and the No. 25 team, but the Coke 600 presented him with a unique opportunity. 

With everyone running on fumes, Mears watched as Tony Stewart pitted from the lead with just eight laps to go. Then, Dale Earnhardt Jr. pitted from the lead as well, and Denny Hamlin the lap after him. With just six laps to go, Mears inherited the top spot. He peddled that car, hanging on to win the race with 9.5s advantage over J.J. Yeley. Those final six laps were the only laps he led during the entire 400-lap event.

While it was Mears’ first trip to Victory Lane, unlike the previous drivers on this list, it was also his last. He started 489 Cup races between 2003 and 2019, but that 2007 Coke 600 was his only moment of glory. 

2009 – David Reutimann

Victory lane: David Reutimann celebrates

Victory lane: David Reutimann celebrates

Photo by: Motorsport.com / ASP Inc.

The 2009 Coke 600 was plagued by bad weather and was already postponed to Monday. Running a day late with weather still threatening, the rain returned on Lap 222 of 400. then on lap 222 of 400. David Reutimann was running 14th at the time of the yellow with no hope of victory. However, teams were closing in on needing fuel, so most the field decided to pit during the caution. But Reutimann did not. He led five laps behind the pace car before the rain intensified and forced NASCAR to red flag the event.

And it never resumed, giving us an upset win by both driver and team, as Michael Waltrip Racing had never won a race before either. It was an underdog story for the ages, and one of two Cup wins in Reutimann’s career. He went on to win his second and final race the following year at Chicagoland Speedway — no rain needed.

Race winner Austin Dillon, Richard Childress Racing Chevrolet

Race winner Austin Dillon, Richard Childress Racing Chevrolet

Photo by: NASCAR Media

The grandson of Richard Childress, Dillon was the first driver to pilot the No. 3 car in the Cup Series since the passing of Dale Earnhardt in 2001. And similar to the race from a decade earlier where Mears won, the 2017 Coke 600 became an intense fuel-mileage race. Martin Truex Jr. had absolutely dominated the event, but he did not have enough fuel to make it to the end.

Several drivers tried and failed to stretch it. Jimmie Johnson was leading with just two laps to go, but he ran out exiting Turn 2 with about 2.25 miles left in the 600-mile race.

Dillon was now in control, but he had no room to breathe as both Truex and Kyle Busch were closing in fast. Even if he had enough fuel, there was still a real chance they might reach him anyway, but they did not get there in time. Busch crossed the line just eight tenths back of the No. 3 car, which carried Austin Dillon to his first career win after leading only the final two laps. Had that been a 601 mile race, the result would have looked very different.

Dillon is the only driver on this list who is still competing at the Cup level. He went on to win the 2018 Daytona 500, collecting another crown jewel. He also has victories at Texas Motor Speedway in 2022, the summer Daytona race in 2023, and a highly controversial victory at Richmond in 2024. In doing so, he is actually the most successful driver on this list who hasn’t actually won (or even come close) to a Cup Series title.

Who’s next?

Since Dillon’s win in 2017, there have been no first-time winners in the Coke 600. In fact, the trend has shifted back towards the more experienced drivers. Nearly every Coke 600 victor after Dillon is now a NASCAR Cup Series champion, with the exception of Denny Hamlin and Christopher Bell, and both are consistent championship contenders.

Recent outcomes tell us that another veteran will likely take the checkered flag this weekend, but I believe we’re due for another first-time winner. But if that happens, who could it be?

Perhaps Ty Gibbs, who has yet to win despite some very impressive performances. The 2022 NASCAR Xfinity Series champion is making his 100th career start in the NASCAR Cup Series this weekend, driving the No. 54 Joe Gibbs Racing Toyota. He has placed as high as sixth in the 600 and is certainly due for a trip to Victory Lane with 563 laps led at the Cup level, but his recent struggles have confused many. Gibbs has the equipment and is a proven champion in lower divisions, so what is missing?

Ty Gibbs, Joe Gibbs Racing Toyota

Ty Gibbs, Joe Gibbs Racing Toyota

Photo by: Jared C. Tilton/Getty Images

Another potential candidate is Ryan Preece, who drives the No. 60 RFK Racing Ford Mustang. In a deal that came together late in the 2024 season, Preece has impressed everyone so far, brushing shoulders with the checkered flag on more than one occasion. He’s also an intensely driven person who only wants to succeed, as you’ll see in this recent Motorsport.com interview with him. 

Ryan Preece, Roush Fenway Keselowski Racing Ford

Ryan Preece, Roush Fenway Keselowski Racing Ford

Photo by: James Gilbert / Getty Images

Then there’s Carson Hocevar, a natural talent who has knack for punching above his weight, and finding trouble along the way. Hocevar is the highest driver in points right among those who have never won a Cup race (17th), and he came extremely close at Atlanta earlier this year. Spire Motorsport is running stronger than ever in 2025 with Hocevar already recording a pole position and a runner-up finish this year. The No. 77 already has an ‘unofficial’ win this year, capturing the checkered flag in the Open race at North Wilkesboro just last weekend.

Carson Hocevar, Spire Motorsports Chevrolet

Carson Hocevar, Spire Motorsports Chevrolet

Photo by: David Jensen / Getty Images

Of course, they aren’t the only ones who break through on Sunday. The 40-car entry list for this year’s Coke 600 features 13 differentdrivers who have never won a Cup race. This includes the trio above, but also names like Noah Gragson, Zane Smith, Todd Gilliland, Riley Herbst, even rising star Connor Zilisch in his Cup oval debut — and what a story that would be. It may seem highly improbable, but so did several of the names now immortalized on this list.

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Motorsports

Stroud Safety Names John Gentry Chief Revenue Officer

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Stroud Safety, the Oklahoma City-based motorsports safety manufacturer trusted by racers across every major discipline, announced today that John Gentry has been named Chief Revenue Officer (CRO).

Gentry has served as Stroud Safety’s National Sales Manager since February 2019 and has been an integral part of the company’s continued growth and success. In his new role, he will oversee Stroud Safety’s global revenue strategy, including sales, partnerships, and long-term business development, while continuing to strengthen relationships throughout the motorsports community.

“This new role comes with some real responsibility,” Gentry said. “I work closely with racers, teams, and several OEM brands across the sport, and I see this role as a responsibility to serve – not just to sell. That perspective guides how we grow Stroud intentionally into more corners of the sport.”

Gentry remains deeply connected to the sport and recently debuted his twin-turbocharged Chevrolet Camaro Pro Mod, with plans to compete during the 2026 season. His firsthand experience within the motorsports industry has helped him foster new relationships while maintaining the level of care and concern longtime Stroud Safety customers have come to expect.

Stroud Safety owner Tommy Cunningham said Gentry’s promotion reflects both his leadership within the company and the trust he has earned throughout the motorsports industry.

Stroud Safety’s John Gentry unveiled his twin-turbo Pro Mod Camaro at the 2024 Performance Racing Industry Trade Show in Indianapolis.

“John has built a strong foundation of trust with racers and teams by consistently putting their needs first and following through on his commitments,” Cunningham said. “That racer-first approach is central to who we are at Stroud Safety. With a lifetime spent around the sport, I understand how important trust is in this industry, and John has earned that trust through integrity, strong relationships, and a deep understanding of our customers. His leadership and experience make him a natural fit for the CRO role as we continue to grow the business.”

Under Gentry’s leadership in sales, Stroud Safety has continued to expand its presence across drag racing and motorsports as a whole, working with teams, series, and sanctioning bodies while reinforcing the company’s reputation as one of the most trusted names in racer safety.

With Gentry stepping into the CRO role, Stroud Safety remains focused on sustainable growth, product excellence, and its mission to protect racers at every level – from grassroots competitors to championship-winning professionals.

For more information about Stroud Safety and its full line of motorsports safety products, visit www.stroudsafety.com.

This story was originally published on January 8, 2026. Drag IllustratedDrag Illustrated

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National Fire Protection Association and Martinsville Speedway Join Forces for the NASCAR O’Reilly Auto Parts Series Spring Race – Speedway Digest

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The National Fire Protection Association® (NFPA®) has been named entitlement partner for the upcoming NASCAR O’Reilly Auto Parts race as part of the spring race weekend at Martinsville Speedway.

The NFPA 250 will take place on Saturday, March 28, as part of the tripleheader race weekend at the famed short track.

“Collaborating with an organization like NFPA is more than just any partnership, it’s a shared commitment to the importance of safety in our community and in racing,” said Clay Campbell, President of Martinsville Speedway. “Fire safety has always played a critical role in protecting our fans in the grandstands and our drivers and teams out on the track, and we’re honored to have NFPA there with us to ensure everyone can enjoy all the racing action in the safest environment possible.”

For 130 years, the NFPA has been helping to solve some of the planet’s toughest safety problems. As a self-funded nonprofit, the association strives to help save lives and reduce loss with information, knowledge, and passion. Today, NFPA publishes more than 300 codes and standards, spanning every area of fire, life, and electrical safety.

“NASCAR has a long-standing commitment to safety, both on and off the track,” said NFPA President and CEO Jim Pauley. “This collaboration aligns perfectly with NFPA’s mission to protect people and property from fire and other hazards. We’re excited to serve as the entitlement sponsor of the O’Reilly Auto Parts Series NFPA 250 at Martinsville Speedway, bringing national attention to the importance of fire safety for individuals, families, businesses, and communities.”

The spring NASCAR race weekend at Martinsville Speedway kicks off on Friday, March 27, with the NASCAR Whelen Modified Tour racing under the lights at Martinsville Speedway. The action continues on Saturday, March 28 with the NFPA 250 NASCAR O’Reilly Auto Parts Series race.

The weekend concludes on Sunday, March 29, with the stars of the NASCAR Cup Series competing for the coveted Grandfather Clock trophy in the Cook Out 400.

Fans can purchase tickets to the upcoming race weekend via phone at 877-RACE-TIX or online at martinsvillespeedway.com.

Martinsville Speedway PR



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Mando To Back Bilicki’s O’Reilly Series Effort

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MOORESVILLE, N.C. — Mando Deodorant will be the anchor sponsor for Josh Bilicki’s NASCAR O’Reilly Auto Parts Series campaign with SS Green Light Racing.

Mando will serve as the primary sponsor on Bilicki’s No. 07 Chevrolet at numerous races during the 2026 season, beginning with the season opener at Daytona on Saturday, February 14.

Mando provides clinically proven protection that stops odor before it starts and keeps you fresh from morning to night without re-applying.

“Josh is the kind of racer you want to root for,” said a representative from Mando. “He’s talented, humble, and puts in the work—just like the guys who count on Mando every day. We’re proud to expand our partnership with him in 2026 and to be part of what he’s building with SS Green Light Racing. He’s the kind of competitor who keeps fighting when others fade, and that grit is why he’s such a natural fit for Mando.”

Bilicki, a seasoned competitor with nearly 250 NASCAR National Series starts, moves to SS Green Light Racing after three years with DGM Racing, where he’s set to compete full-time in the rebranded NASCAR O’Reilly Auto Parts Series.

This marks Bilicki’s first full-time NASCAR schedule since 2021, when he competed full-time in the NASCAR Cup Series driving the No. 52.

“I’m extremely excited to welcome Mando as an anchor partner for the 2026 season,” said Bilicki. “Their focus on confidence and performance aligns perfectly with what it takes to compete at this level, and having them on board for seven races, starting at Daytona, is huge for our team.”

​The partnership will also extend beyond the pavement with Mando sponsoring Bilicki at the Chili Bowl Nationals in mid-January.



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NITRO Motorsports Park latest addition to NHRA Member Track network

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NITRO Motorsports Park has joined the NHRA Member Track Network in NHRA’s Northwest Division (Division 6). Located in Prince George, B.C., NITRO Motorsports Park adds another Canadian track to NHRA’s Member Track Network, joining Western Canadian tracks in Edmonton, Medicine Hat and Mission.

NITRO Motorsports Park is a club-owned and operated, non-profit society facility, offering a standout facility and serving as Northern British Columbia’s largest motorsports park.

“After careful consideration of what is best for the long-term future of NITRO Motorsports Park and our goal of attracting all racers to our facility, we have made the decision to join the NHRA in its 75th year of operation,” NITRO Motorsports Park President Foji Dhansaw said. “As an organization that has operated continuously for 75 years, the NHRA represents the stability and leadership that both Nitro Motorsports Park and the sport of drag racing require.

“In recent years, NHRA has made significant strides in strengthening its focus on Sportsman racing. From my very first meeting with Glen (Cromwell, NHRA President) and the entire NHRA executive team, it was clear that they are genuinely committed to enhancing and growing sportsman racing across their network. Throughout our decision-making process, we consulted with tracks in Edmonton, Medicine Hat, and Mission. Joining these elite facilities and established programs was a key factor in determining that NHRA affiliation represents the best possible direction for Nitro Motorsports Park.”

By joining the NHRA Member Track Network, NITRO Motorsports Park will be eligible to offer racers in the area a variety of NHRA-sanctioned racing opportunities in the future, including the NHRA Summit Racing Series, the NHRA Summit Racing Jr. Drag Racing League, NHRA Street Legal, NHRA Jr. Street, and more. Additionally, the track will have the chance to host NHRA specialty events like the NHRA Summit King of the Track and more.

NITRO Motorsports Park will also get access to NHRA’s extensive support programs as part of the member track network, insurance benefit,s and national marketing platforms as they excitedly move into a new era for the facility.

“I am beyond thrilled to have Nitro Motorsports Park join our Northwest Division family,” Northwest Division Director Mike Eames said. “Adding another multi-faceted venue for our Canadian racers and fans is huge. I look forward to working with everyone associated with their operation during our 75th anniversary season in 2026 and for many years to come.”
 



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Driven to the MAX: DuraMAX Named Primary Entitlement Sponsor for March 1 NASCAR Cup Series Race at COTA

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DuraMAX has secured its position as the primary entitlement sponsor for the NASCAR Cup Series race at Circuit of The Americas (COTA) on March 1, under a multi-year agreement with Speedway Motorsports. This major branding effort will showcase the DuraMAX Grand Prix, marking the sixth consecutive year of NASCAR’s presence in Austin. With a length of 95 laps over 228 miles, the race begins at 2:30 p.m. CT and will be broadcast on FOX, reaching audiences worldwide. DuraMAX aims to leverage this high-profile event to enhance brand visibility and connect with customers, given its growth within the vehicle maintenance sector since entering NASCAR in 2022.

By the Numbers

  • March 1 event marks DuraMAX’s sponsorship of the sixth annual NASCAR race at COTA.
  • The race covers a distance of 228 miles and consists of 95 laps.

State of Play

  • The 2026 NASCAR Cup Series starts with the Daytona 500 on February 15, followed by a race at EchoPark Speedway on February 22.
  • Individual tickets are priced affordably, with $10 tickets for children under 12 at the NCS race.

What’s Next

As NASCAR’s doubleheader weekend approaches, expectations are high for DuraMAX to employ various brand activations throughout the event, further solidifying its market presence. Potential future collaborations with other motorsports could extend from this sponsorship success, enhancing brand growth across different venues.

Bottom Line

DuraMAX’s partnership with NASCAR signals a strategic move to boost its brand recognition in the highly competitive maintenance products market, especially in Texas, while engaging fans and showcasing product performance on a prestigious platform.





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Autaugaville Pavilion Anchors Weekend Equestrian, Motorsports, Community Events

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The R. H. Kirkpatrick Agricultural Pavilion, also called the R. H. Kirkpatrick Arena, is a county-operated facility on Highway 14 that functions as a hub for weekend and regional events. Located at 2224 HWY 14 WEST, Autaugaville, AL 36003, the pavilion hosts a calendar of frequent weekend activities that include motocross, NBHA barrel racing, dog ability and agility trials, team roping, barrel racing, horse shows and other spectator events. County facility information lists Lee Pittman as arena manager and provides a central contact number for bookings and inquiries: 334-365-5638.

The pavilion’s steady schedule of events positions it as both a recreational center and an economic asset for the county. Regular weekend competitions and shows bring riders, drivers, handlers and their families to Autaugaville, creating foot traffic that supports nearby restaurants, fuel stations and lodging options. For a largely rural county, multi-use venues that accommodate agricultural and equestrian activities help preserve local skills and traditions while generating incidental spending in the local economy.

As a county-operated facility, the arena also plays a role in public programming and community functions. Its availability for bookings makes it a practical staging ground for competitive events and gatherings that may otherwise travel to larger markets. That public ownership brings both opportunities and responsibilities: opportunities to coordinate county calendars, market events to regional audiences and capture rental revenue, and responsibilities for maintenance, scheduling fairness and ensuring the venue meets safety and animal welfare standards for diverse uses from motorsports to dog agility trials.

AI-generated illustration
AI-generated illustration

Longer-term trends suggest these kinds of multi-use rural venues remain important as social infrastructure. Equestrian and agricultural events sustain community networks and youth involvement, while motorsport and spectator events introduce visitors who may not otherwise travel to Autauga County. Strategically promoting the pavilion’s calendar and ensuring clear booking procedures could increase its economic return for the county and widen participation across the community.

Residents and event organizers can contact arena manager Lee Pittman at 334-365-5638 for information on bookings, schedules and facility use. The pavilion’s address and regular weekend programming make it a readily accessible site for competitions, community gatherings and county-supported agricultural events.





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