Sports
Why Australian Open live streams look like Wii tennis — and what it means for sports
That could include animated versions of highlight reels for social media and condensed games to air on weekend mornings, he says, “sort of the new version of Saturday morning cartoons for kids.” The technology could be used to turn players into avatars of themselves or entirely different animated characters, insert “crazy landscapes” behind them or […]

That could include animated versions of highlight reels for social media and condensed games to air on weekend mornings, he says, “sort of the new version of Saturday morning cartoons for kids.” The technology could be used to turn players into avatars of themselves or entirely different animated characters, insert “crazy landscapes” behind them or “make the hockey puck look like a cookie.”
Reid told the AP he doesn’t think animation will become the primary way to watch sports, at least not in his lifetime.
The leagues have partnered with rights holders to incorporate characters, settings and animation styles from popular cartoon franchises into specially themed games since 2023.
“What we’ve seen is that side-by-side viewing was occurring,” he said. “And that’s what happened in my house. We had the traditional live game on ESPN, and on an iPad we were watching the animated version. And part of the allure of the experience is actually seeing the two side-by-side — holy cow, it’s like, this is a real hockey game.”
“Even longer term, I think what you’re going to get is some ability for fans to create their own experience,” Lehanski added. “But until then, we’re going to rely on world-class producers to create experiences that are customized for audiences.”
The NFL, CBS Sports and Nickelodeon teamed up to bring SpongeBob and plenty of slime to a “kids-centric” telecast of the 2024 Super Bowl, for example. ESPN and Disney presented a “Funday Football” Toy Story animated game in 2023, and another with The Simpsons in December, featuring the canonical yellow characters on the field and sidelines, pre-recorded segments and the show’s theme song and jingles.
The fact that rebroadcasting rights are separate would explain why concluded matches and highlight reels show the players in their human form, he added.
Lehanski says the NHL has gotten “overwhelmingly positive” audience feedback and is currently in the process of testing in the hopes of offering animated broadcasts on a more regular basis.
The Australian Open isn’t the only — or first — sports entity trying to figure that out.
“By integrating skeletal tracking data with animated characters, this mixed-reality experience is designed to captivate a new generation of tennis fans, making the sport more accessible and engaging, particularly for kids and families,” Tennis Australia Chief Content Officer Darren Pearce said in a statement.
The real-life players have also signaled their approval.
Lehanski told NPR in an interview that while average broadcasts typically draw an audience that’s about 60% male and 40% female, the animated broadcasts “basically flipped that.” He said they also “lowered the average by like 25 years,” with a much smaller than typical percentage of viewers above the age of 35. Lehanski said it didn’t take traffic away from the regular live broadcast, either.
“It’s obviously really different from watching a tennis match with humans,” he said, pointing to the lack of facial expressions and other human qualities. “It seems like it sparks curiosity, but is this sustainable?”
It’s those technological developments that open up even more possibilities — like maybe, one day, giving tennis avatars fingers with which to hold their racquets, as Reid hinted.
It also presented the MultiVersus NHL Face-Off, a partnership with TNT Sports and Warner Bros. Games that brought beloved characters from the MultiVersus video game — including Bugs Bunny, Batman, Superman, Wonder Woman and Steven Universe — to an animated matchup between the Colorado Avalanche and Vegas Golden Knights, officiated by the Tasmanian Devil.
Looney Tunes on ice, the Simpsons take the field
The NHL has done several such projects dating back to February 2023, when it collaborated with ESPN and Disney for the NHL Big City Greens Classic — a live, animated telecast of a Washington Capitals-New York Rangers faceoff, with players modeled after characters from the animated comedy adventure series, which it reprised the following year.
Tennis Australia says the streams during the first four days of the tournament got 950,000 views, compared to roughly 140,000 in the same window last year, the AP reports. NPR has reached out to Tennis Australia for more information.
The “animated feeds” quietly debuted during last year’s Australian Open, according to the Associated Press. This year, it expanded to more matches — and seems to have made a much bigger impression.
Spain’s Carlos Alcaraz, a four-time Grand Slam winner, called it “amusing” and “a good option for people who want to watch tennis and can’t.” Canada’s Leylah Fernandez, who said she stumbled upon the animation by accident, called it “hilarious.”
Animation could become a more regular feature in certain sporting events, depending on audience interest, technological capability and licensing availability.
“The usual use of this practice is not to get around a broadcasting restriction, but instead to import intellectual property into a broadcast and hope to attract a broader base of viewers,” McCann explained.
Tennis fans worldwide can stream Australian Open matches online, with a catch: The players on screen aren’t real human beings, but video game-like avatars on a computer-generated court.
“We’re scratching the surface with this,” he said. “I mean, there’s so much more that’s going to come.”
The tournament — which runs through Jan. 26 — sold its broadcast rights to media companies around the world, limiting its live coverage capabilities. Instead, it is using animation to transmit the action live on its YouTube channel. Organizers hope the creative workaround will bring the first Grand Slam of the year even more viewers, and win over new fans.
One thing the players don’t have? Fingers. Machar Reid, director of innovation at Tennis Australia, told The Guardian that the system — which involves 12 cameras and 29 tracking points in the skeleton — is “not as seamless as it could be … but in time you can begin to imagine a world where that comes.”
On social media, tweets and TikToks of the cartoon-like players and standout moments — including Russia’s Daniil Medvedev smashing a net camera with his racquet — have garnered tens of thousands of likes.
Are animated sports the future?
And, he says, it worked.
During live gameplay, however, the players — and the general contours and colors of their outfits — are animated in a Nintendo Wii-esque style, as are the court, racquets, balls, umpires, ball people and spectators. The sounds, commentary and action are real, just on a roughly two-minute delay.
“The whole premise for what we did the first two seasons was to create an experience that reached beyond the avid, if not even sort of semi-avid, NHL fan base to try to pull in a younger, more family-oriented audience,” said David Lehanski, the NHL’s executive vice president of business development and innovation.
Michael McCann, the director of the Sports and Entertainment Law Institute at the University of New Hampshire, told NPR that while animated characters could certainly help bring in younger fans, they are “at least in part a way of providing the coverage of the event in the absence of a broadcasting right.”
“But who knows?” he said. “The world of sport and entertainment is moving so, so quickly.”
He says the technology involved in the animation — which includes light emitters inside the puck and the back of players’ jerseys — has improved since the NHL started using it, rendering players’ movements and strides even more accurately.
“It’s a way of making a product that might be more geared towards young adults and up to younger folks and also parents, parents that might not watch an NHL game but will with their children if there are characters on it that the children are interested in.”
McCann, the law professor, says it remains to be seen whether animation will play a bigger role in sports streaming going forward.
American organizations, including the National Hockey League and National Football League have been experimenting with animated broadcasts for years, albeit in a slightly different format.
Sports
Uluave Joins Volleyball Staff As Assistant Coach
Story Links GREENVILLE, N.C. – Sina Uluave has been named an assistant coach for the East Carolina volleyball program which enters its sixth season under head coach Adler Augustin in the fall. Uluave arrives in Greenville after one year as a graduate assistant at Atlantic Coast Conference member SMU. She led […]

GREENVILLE, N.C. – Sina Uluave has been named an assistant coach for the East Carolina volleyball program which enters its sixth season under head coach Adler Augustin in the fall.
Uluave arrives in Greenville after one year as a graduate assistant at Atlantic Coast Conference member SMU. She led the logistical management operations for the team, coordinating travel arrangements and recruiting visits among other various duties. Uluave also played a key role in the running of SMU Volleyball Camps.
After spending the majority of her collegiate playing career at Wichita State and Toledo, Uluave transferred to SMU for her final season, serving as the squad’s team captain and top libero. Her exceptional performance led to American Athletic Conference Libero of the Year and All-AAC First Team honors as she racked up 448 digs (3.96 per set) and was tabbed the league’s Defensive Player of the Week twice.
Playing as an outside hitter/right side at Wichita State her freshman and sophomore campaigns, Uluave collected 169 kills and 421 digs over 141 sets played while posting five double-doubles. She then moved on to Toledo where she earned a spot on the All-MAC Second Team as a junior after averaging 2.92 kills and 2.81 digs per set with 11 double-doubles.
Uluave and the Pirates begin their 2025 season Aug. 20 with an exhibition match at Old Dominion before kicking off the regular season Aug. 29-30 with a trio of matches against Florida A&M, Maryland Eastern Shore and host Hampton.
Sports
Taste of France for beach referee Hanrahan
Volleyball England official Sarah Hanrahan has recently travelled to France to referee at the Vienne Beach Open. Experienced on the stand both indoors and on the beach, she took charge of the quarter-finals, semi-finals and women’s final earlier this month. The competition was part of the Auvergne Rhône-Alpes Beach Tour. French speaker Sarah, from Warrington, […]

Experienced on the stand both indoors and on the beach, she took charge of the quarter-finals, semi-finals and women’s final earlier this month.
The competition was part of the Auvergne Rhône-Alpes Beach Tour.
French speaker Sarah, from Warrington, Cheshire, said: “It was a great day of beach volleyball, with fantastic weather.

“It was a fantastic opportunity for me to practise refereeing beach volleyball, ahead of NEVZA Beach in Bridlington at the end of June.
“It was really nice to referee in France again, and to see my old coach, Thierry Placette, as well as make new referee aquaintences.

“In the evening, I managed to find time to do a bit of sightseeing. Vienne is beautiful with fascinating history, including a cathedral and an impressive restored ancient Roman theatre.”
Tournament images by Tyson Masailanga.
If you are interested in becoming a referee, click here for more information.
Sports
Johns Hopkins to Join MPSF in Water Polo Beginning in 2025
Story Links BALTIMORE, MD – The Mountain Pacific Sports Federation (MPSF) has announced the addition of the NCAA Division-III Connecticut College and Johns Hopkins University Men’s Water Polo teams to the conference, beginning with the upcoming 2025 season. The Blue Jays’ water polo program previously competed in the Mid-Atlantic Water Polo Conference. […]

BALTIMORE, MD – The Mountain Pacific Sports Federation (MPSF) has announced the addition of the NCAA Division-III Connecticut College and Johns Hopkins University Men’s Water Polo teams to the conference, beginning with the upcoming 2025 season. The Blue Jays’ water polo program previously competed in the Mid-Atlantic Water Polo Conference.
Johns Hopkins Associate Vice Provost for Student Affairs, Director of Athletics & Recreation Jennifer S. Baker added, “We are thrilled to be joining the MPSF, and are grateful to [MPSF Commissioner] Foti Mellis and his team for welcoming Johns Hopkins Water Polo. The conference’s commitment to excellence is evident in everything it does, and we are excited for our players to have access to championships, while competing against some of the best teams in the country. The MPSF continues to elevate the sport of water polo nationally, and we believe our program will thrive as its newest member.”
The 2025 MPSF Men’s Water Polo season will feature 11 teams. California, Stanford, UCLA, and USC compete in the western division, while Connecticut College and Johns Hopkins join Augustana, Austin College, Penn State Behrend, Washington & Jefferson and Wheaton in the eastern division. The 2025 conference championship, which will be in its fourth year of crowning a champion for two divisions, will be held at Stanford’s Avery Aquatics Center (Nov. 21-23).
Johns Hopkins is coached by Max Schlegel, who enters his seventh year at the helm, and has been on staff since 2016.
“I couldn’t be more excited to be joining the MPSF and the experiences it can provide for our players,” said Schlegel. “Johns Hopkins University Athletics prides itself on student experience and with this change, I believe our water polo program is taking a big step forward in that regard.”
Since the hiring of Mellis in 2021, the conference has added 58 teams, 30 schools, and six sports.
“We are thrilled to welcome Connecticut College and Johns Hopkins University to the MPSF family,” said Mellis. “Their rich history of excellence in Division-III men’s water polo will bring new energy and competition to our conference, and we look forward to the exciting matchups ahead. Together, we continue to elevate the sport and inspire the next generation of athletes.”
Johns Hopkins is set to open the season on Saturday, September 6 at the Washington & Jefferson Tournament. The Blue Jays return their top three goal scorers, including a pair of All-Americans, from last year’s squad that won 12 games.
The MPSF has captured all 33 NCAA D-I Championships in men’s water polo since its inaugural season of 1992. The conference enters the 2025-26 year with 121 total national championships, including four during 2024-25, with its 113 NCAA titles leading the nation amongst Non-Power Four Conferences.
Sports
More than half of Australians follow sports for teams, but younger fans favour athletes
A new report by YouGov titled “Star Power: The role of individual athletes on sports fandom” explores how high-profile athletes influence team allegiance, consumer purchasing behaviour, and brand engagement in Australia. Sport remains deeply embedded in Australian culture. According to the report, a majority of Australians say they are interested in sports (extreme to a […]

A new report by YouGov titled “Star Power: The role of individual athletes on sports fandom” explores how high-profile athletes influence team allegiance, consumer purchasing behaviour, and brand engagement in Australia.
Sport remains deeply embedded in Australian culture. According to the report, a majority of Australians say they are interested in sports (extreme to a little interest), while only 25% express no interest at all.
Football tops the list of most-watched sports
When it comes to sports viewership, Australian Rules Football emerges as the most popular among Australian sports fans (those who are interested in sports), with 39% choosing it as their favorite to watch, closely followed by football (soccer) at 37%. Other much-loved sports include tennis (33%), cricket (28%), and rugby league (23%).
Team loyalty drives fan engagement
For more than half of Australian sports fans (55%), allegiance to a team is the most significant reason they follow a particular sport — more than twice the number who are influenced by an athlete (21%). However, younger fans (Gen Z and Millennials) are more likely to follow a sport because of a favorite athlete.
Other motivating factors include ease of watching the sport (44%), having played the sport personally (35%), and family traditions (31%).
Despite strong team loyalty, 31% of Australians say they would support both their current and a new team if their favorite athlete switched. This sentiment is strongest among Gen Z (46%) and millennials (43%).
Meanwhile, 28% Australians would follow the athlete but not support the new team, and 9% would support the new team instead. Gen Z fans were most likely to switch allegiance, with 15% saying they’d support the new team entirely if their favorite player made a move.
Social media fandom and brand influence
Social platforms remain important for sports engagement. 61% of Australians say they are extremely or somewhat likely to follow a team on social media, while 53% say the same for athletes.
In terms of brand influence, athletes are the most trusted public figures, with 67% of Australians expressing trust in their endorsements — ahead of singers (58%), actors (56%), and social media influencers (43%).
Gen Z and millennials exhibit higher trust in athletes compared to older demographics.
Top athletes in Australia: A mix of global icons and local Heroes
When asked about their favorite male athletes, global football icons Lionel Messi and Cristiano Ronaldo lead the list. Among Australian athletes, tennis player Alex de Minaur ranked highest at fifth place, with cricketer Steve Smith and F1 driver Oscar Piastri also making the top ten.
In contrast, the list of favorite female athletes skews heavily toward local talent, indicating a strong preference for homegrown stars. Footballer Sam Kerr stands out prominently, cited by 23% of respondents as their favorite.
Download the full report here.
Methodology
The insights in this report have been sourced via YouGov Surveys – providing rapid answers from the right audience. The survey was conducted from February 14 – March 6, 2025, with 1,005 respondents in Australia.
Additional insights are available for 14 other markets: Canada, Denmark, France, Germany, Great Britain, India, Italy, Mexico, Poland, Singapore, Spain, Sweden, the UAE, and the USA.
The target group “Sports fans” refers to respondents who answered extremely interested, somewhat interested, or a little bit interested to the question: “How interested, if at all, would you say you are in sports?”
Sports
Official
Juventus have announced today that they have renewed their contract with Adidas as their kit sponsor until 2037. After the Bianconeri deal with Nike expired at the end of the 2014-15 season, the Turin side switched to Adidas and now the brand will continue to produce kits and gear for Juventus for another ten years. […]

Juventus have announced today that they have renewed their contract with Adidas as their kit sponsor until 2037.
After the Bianconeri deal with Nike expired at the end of the 2014-15 season, the Turin side switched to Adidas and now the brand will continue to produce kits and gear for Juventus for another ten years.
TURIN, ITALY – MAY 18: Nicolas Gonzalez of Juventus celebrates scoring his team’s first goal during the Serie A match between Juventus and Udinese at Allianz Stadium on May 18, 2025 in Turin, Italy. (Photo by Chris Ricco/Getty Images)
Adidas ‘delighted’ to extend with ‘decorated’ Juventus
Speaking on the deal, with quotes taken from Juventus’ official website, Adidas general manager Sam Hardy said “We’re delighted to extend our partnership with the most decorated club in Italian football for a further 10 years.
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“Since the club joined adidas in 2015, we’ve enjoyed some incredible moments together; moments which have seen the club dominate on-pitch and collect 28 trophies across the men’s and women’s teams. We look forward to continuing to provide players with cutting-edge sportswear technology and fans with more iconic jerseys and lifestyle apparel until 2037.”
This new deal comes just days after Juventus agreed a contract with cryptocurrency exchange ‘WhiteBit’ to become the club’s new sleeve sponsor and official crypto partner.
The extension with Adidas should provide an extra flow of income for the Bianconeri to navigate the transfer market, after reports earlier this week suggested that the deal is worth €408 million over the decade – amounting to approximately €43 million per season. This keeps the club in line with some of the largest sponsorship deals around Europe and will allow the Serie A side to stay competitive with rivals across the continent.
Sports
UE volleyball announces seven signees
Story Links EVANSVILLE, Ind. – With the start of his first season at the helm of the University of Evansville volleyball program just over two months away, head coach Zach Weinberg has announced seven signees to the Purple Aces squad. “With at least one player in each position, this class will […]

EVANSVILLE, Ind. – With the start of his first season at the helm of the University of Evansville volleyball program just over two months away, head coach Zach Weinberg has announced seven signees to the Purple Aces squad.
“With at least one player in each position, this class will provide us with a ton of depth and versatility across the board,” Weinberg said. “I am excited to get these seven integrated into our team and culture and see how they impact our growth on the court. Go Aces!”
McKenzie Laubach – Middle Blocker – Sanford, Fla.
Following two seasons at Eastern Kentucky, McKenzie Laubach makes her way to Evansville in 2025. A native of Sanford, Fla., Laubach played in a total of seven matches in her first two collegiate campaigns with the Colonels.
She graduated from Lake Mary High School in 2023 and enjoyed a stellar career that saw her earn First Team All-Seminole Athletic Conference honors as a senior. In her final high school season, Laubach accumulated 155 kills, 90 blocks, 93 digs, and 45 service aces while leading her team to a district championship. Included in that tally was a 16-kill performance versus Lyman HS. Named her team’s MVP in her final campaign, Laubach was named to the Top 100 Watch List and was invited to the All-American Camp.
As a junior in 2021, she recorded 133 kills, 85 digs, 75 blocks, and 20 aces while earning Second Team All-Conference recognition. Aside from earning four letters in volleyball, she was a 2-year letterwinner in varsity cheer and helped her team win state championships in 2020 and 2021.
Coach Weinberg on Laubach: “McKenzie will be a great addition to our middle blocker group, but she also provides us with a ton of versatility across the front row, having played every attacking position at some point in her career. Her heavy arm and the ability to run all sorts of offensive routes will position her to score lots of points for us.”
Makenzie Miller – Middle Blocker – Kansas City, Mo.
Makenzie Miller posted an impressive 290 kills in her senior season at Liberty North HS on her way to numerous accolades in 2024. Included in those honors were All-District First Team, All-Conference First Team, AVCA Regional Team, Academic Team recognition, and Liberty North Offensive Player of the Year. She hit .249 in her final season while registering 65 blocks.
In her junior season, Miller finished with 135 kills, 65 blocks, and a .296 hitting tally. Along with All-District and All-Conference recognition, she was named to the AVCA Phenom Watch List. Her team took second place in the Missouri Class 5 State Championship. Miller was a KMBC Athletic Scholarship Award recipient. Some of her top high school performances include 14 kills and a .737 hitting tally against Staley and a 17-kill match while hitting .520 versus Lee’s Summit North.
Coach Weinberg on Miller: “Mak’s length and versatility will benefit our gym immediately. She is a very cerebral middle blocker with a high volleyball IQ, and her ability to score off of two feet will enhance our gym immediately, and her blocking presence will instantly put pressure on opposing offenses.”
Hinsley Everett – Outside Hitter – Norris City, Ill.
Reigning All-South Player of the Year Hinsley Everett makes the short trek from Norris City, Ill. to Evansville. Named a First Team All-State player as both a junior and senior, Everett put up stellar statistics in her final two years at NCOE High School.
In her senior campaign, Everett finished with 326 kills, 76 blocks, 54 aces, and 113 digs while hitting .434. She recorded an even higher kill total as a junior posting 369. Aside from garnering All-State recognition, Everett earned the Offensive Award in her final two years while garnering Defensive Award honors as a sophomore.
Coach Weinberg on Everett: “Hinsley is a dynamic attacker who comes from a family of volleyball players. She is a physical attacker with experience on both Pins, and I expect her to make an instant impact on our pin group.”
Brooke Herdes – Outside Hitter – Evansville, Ind.
Evansville native Brooke Herdes signs with the UE program from Mater Dei HS where she earned four letters in volleyball along with two in basketball and two in lacrosse. A team captain with her squad, Herdes reached the 1,000-kill mark in her career.
Herdes picked up numerous accolades during her high school career including Academic All-City, Academic All-State, First and Second Team All-Metro, and Indiana South Team. She was a nominee for Player of the Year.
Coach Weinberg on Herdes: “When it comes to the freshman outsides, if Hinsley is the Thunder, then Brooke is the lightning. She is crafty with her attacking and her ball control will bring some stability to our gym.”
Ryan Scheu – Right Side – Evansville, Ind.
Ryan Scheu comes to UE following a successful career at Memorial HS. A 3-time letterwinner in volleyball, Scheu lettered four times in lacrosse, and once in bowling and track/field. Scheu put forth the top season of her career as a senior in 2024 accumulating 427 kills and 18 blocks following a junior season that saw her post 181 kills and 41 blocks.
Scheu put forth some of her top performances when it mattered most, totaling 28 kills against Heritage Hills and 27 versus Boonville in the 2025 Sectionals. Memorial was the Sectional champion in each of her three seasons. She was named a First Team All-SIAC and Academic All-State player in volleyball. Her lacrosse accolades were even more impressive as she was named a Second Team All-State player along with earning a spot on the North/South All-Star Team.
Coach Weinberg on Scheu: “Ryan will slot into our right-side group, but she’ll cross-train on both pins. She is a dynamic athlete with a high touch point, and her high motor will allow her to grow quickly to the advanced level of play.”
Kendall Agler – Libero – Evansville, Ind.
Kendall Agler is the second signee from Memorial HS to join the Purple Aces squad. Agler spent four years with the volleyball team earning letters in her final two seasons. She was a Second Team All-Conference honoree while garnering Academic All-State accolades. The 3-time Defensive Player Award winner was also the recipient of the Volleyball Kiwanis Award.
Agler contributed to three Sectional Championships with Memorial. Aside from volleyball, Agler earned three letters in track while playing one season of basketball.
Coach Weinberg on Agler: “Kendall is a gritty defender who doesn’t like to see balls hit the floor. We will rely on her to help stabilize our serve receive instantly along with Maddie and Ainoah, has the ability to play any of the back row positions. Kendall’s grit and drive will be felt in our gym immediately.”
Brynne Krangnes – Setter – Collierville, Tenn.
Brynne Krangnes posted 963 assists as a senior at Collierville HS on her way to multiple accolades. She completed her career as a 2-time District 15 All-District Team honoree, 2024 Collierville HS Varsity Volleyball Most Valuable Player, 2023 Collierville HS Varsity Volleyball Player of the Year, and multiple tournament MVP honors.
Her team finished in the top eight in the State of Tennessee in all three of her seasons with the program. Krangnes also participated in USAV Nationals each year.
Coach Weinberg on Krangnes: “Brynne will add to our setter depth and gives us more options in our gym. She is a good defensive setter and should have no problem grasping our offensive system.”
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