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NIL

Why Barry Odom Said Money ‘Not Always the Answer’ When Discussing Purdue’s NIL

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In today’s landscape of college football, when things aren’t going well, the immediate allegation is that a program isn’t spending the money necessary to be successful. With a 2-6 record through eight games, Purdue coach Barry Odom was asked about the resources available through NIL opportunities for the program.

While NIL has certainly become an important part of college football these days, Odom says the difference between winning and losing isn’t always about the dollars and cents. Instead, it’s about identifying the right players who fit the values, the system, and the culture of a program.

Purdue is a full participant in the revenue-sharing aspect of college athletics, but what does the NIL situation look like, especially for the football program?

“I talked to two coaches this morning — ex-coaches, I guess I should say at this point — some of those questions came up. I’m searching for answers and ways to do it,” Odom said. “Money is not always the answer. Getting the right fit in the organization, and the right people in the right places, that’s ultimately the answer.”

Purdue Boilermakers head coach Barry Odom takes the field

Purdue Boilermakers head coach Barry Odom takes the field / David Banks-Imagn Images

Odom has reiterated multiple times that Purdue athletic director Mike Bobinski and everyone within the university’s administration have provided the program with everything necessary to be successful.

At this time, it just hasn’t translated to wins on the field.

“Purdue has been very aggressive in giving us every single thing that we need, and I don’t have one question at all about what we have from a financial standpoint to build a roster,” Odom said.

The question about Purdue’s NIL situation is fair after another tough start to the season. But it’s also important to remember that Odom took over a program that had one of the worst seasons in program history in 2024, finishing with a 1-11 record and going 0-9 in conference play.

As much as Odom dismissed the idea of a rebuild in West Lafayette, it’s a program that is essentially starting from scratch. Wins were never going to be easy to get.

Wins are going to be even more challenging to grab in the final four games, as Purdue plays No. 21 Michigan, No. 1 Ohio State, Washington, and No. 2 Indiana to end the year. Those four teams are a combined 27-4 on the year.

Purdue football head coach Barry Odom and Purdue athletic director Mike Bobinski

Purdue football head coach Barry Odom and Purdue athletic director Mike Bobinski / Alex Martin/Journal and Courier / USA TODAY NETWORK via Imagn Images

Shortly after suffering a heartbreaking 27-24 loss to Rutgers on Saturday, Odom made his way to the postgame press conference and talked about the buy-in from Bobinski and others around the athletic department.

“I believe that Mike Bobinski (athletic director) and Tiffani Grimes (sport administrator and deputy AD) are two of the best in the country,” Odom said following the game. “They’ve given us absolutely everything that we need in the 10 months I’ve been here to be successful.

Purdue had opportunities to win Saturday’s game, but a late-game fumble allowed Rutgers to kick a game-winning field goal, extending the Boilermakers’ Big Ten losing streak to 14 games.

Despite another tough loss, Odom remained confident that Purdue is on the right track and, at some point, the Boilermakers will start to rattle off the wins.

“We’re building it, and the wins are going to come. That’s a hard way to lose one,” he said. “My guys fought this week; they poured everything they had into the preparation this week. They played with energy, they played with emotion, they played hard, and we came up short.”

PURDUE-MICHIGAN SPREAD RELEASED: The spread has opened for next weekend’s Big Ten matchup between Purdue and Michigan. The Wolverines enter the game as heavy favorites over the Boilermakers. CLICK HERE

SHOULD PURDUE TRY A NEW QB: A late-game fumble by quarterback Ryan Browne was the deciding play in Purdue’s 27-24 loss to Rutgers. Is it time for the Boilermakers to make a change? CLICK HERE



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NIL

Four takeaways from the first weekend of the College Football Playoff

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Dec. 23, 2025, 5:35 a.m. ET

If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!



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The Year Schools Paid Their Players

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The Year Schools Paid Their Players


































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Kenny Dillingham-Michigan saga proves college football about money

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Dec. 23, 2025, 6:07 a.m. ET





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No. 1 college football team predicted to sign $2.1 million transfer QB

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As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.” 

TCU Horned Frogs quarterback Josh Hoover.

TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer. 

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

Read More at College Football HQ

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  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB

  • College football quarterback enters transfer portal after 4,000-yard season

  • No. 1 ranked transfer portal player predicted to join College Football Playoff team



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Joey McGuire sees NIL similarities between Oregon, Texas Tech

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Two teams that have really embraced the NIL era are set to meet on New Year’s Day. Oregon‘s win over James Madison advanced them to the College Football Playoff quarterfinals, where Texas Tech was waiting on the other side. Now, it’s Dan Lanning vs. Joey McGuire in the Orange Bowl with a lot of resources put into rosters.

Oregon has been at the forefront of NIL since its inception, especially under Lanning. Texas Tech could be considered the new kid on the block after major investment from a few donors. Even so, McGuire sees some similarities between the two when it comes to winning at whatever cost.

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“They’ve got a great booster in Phil Knight that really said, ‘We’re going to go win at the highest level and there’s no excuse when it comes to finance.’ You turn around and I think that we’re showing that we’re doing that. I think we’re really comparable,” McGuire said.

“We’ve got guys that have stepped up and done a great job. I kind of call them the ‘Big Five’ whenever you talk about Cody and John, Mike, Dusty, and Gary. Those guys have, along with everybody else in Red Raider Nation, but those guys have really led the charge. So, we’re kind of comparable on and off the field in this team. They’ve just done it for a little bit longer. That’s what we’re trying to do.”

As he said, McGuire is looking to put together a run similar to Oregon. All four years since hiring Lanning have been a resounding success, finishing with double-digit wins in all of them. This is the program’s second College Football Playoff appearance in the 12-team format, just missing out in 2023 due to a Pac-12 Championship loss.

Oregon won the Big Ten in its inaugural season inside the conference. Texas Tech can check that box already though, winning the Big 12 for the first time in school history. Advancing in the CFP would be a sweet bonus.

No matter the result on Jan. 1, Texas Tech is positioning itself to be successful moving forward. The 2026 recruiting class ranked 20th in the country but No. 1 in the Big 12 per the Rivals Industry Team Rankings. This is all before raiding the NCAA transfer portal, something McGuire and his staff did so well with last offseason.



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No. 1 college football transfer portal QB predicted to draw $3 million offer

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In the weeks leading up to the opening of the NCAA transfer portal, hundreds of college football players have announced their decisions to leave the schools they played for in 2025 for new horizons next season.

Some cases involve players transferring up from Group of Five or FCS programs to broaden their exposure. Others feature players following their coaches from one school to another due to the coaching carousel. In occasional instances, players are searching for the highest bidder on the portal.

Former Arizona State quarterback Sam Leavitt is a portal entry drawing the attention of high-bidding college football programs. He will enter the portal with two seasons of eligibility remaining.

On3 ranks Leavitt as the top available quarterback in the transfer portal. Chris Hummer of CBS Sports reported that schools are expected to offer Leavitt around $3 million.

Sam Leavitt look toward the sideline in Arizona State's game at Texas Tech.

Arizona State Sun Devils quarterback Sam Leavitt (10) | Mark J. Rebilas-Imagn Images

“Sam Leavitt on the open market is going to command a significant amount of money,” Hummer said. “We’re talking $3 million plus most likely. Although, in all fairness, I think teams really do have questions about Sam Leavitt’s injury and what that means moving forward. It’s kind of like the Carson Beck situation a year ago.”

The 6-foot-2, 205-pounder began his college football career with Mel Tucker at Michigan State in 2023. He played in a maximum of four games that season to maintain his redshirt, throwing for 139 yards, two touchdowns, and a pair of interceptions.

Leavitt transferred to Arizona State in the 2024 offseason. The Sun Devils were 10-2 in the regular season and defeated Iowa State (45-19) en route to the program’s first-ever College Football Playoff appearance. Leavitt passed for 2,885 yards, 24 touchdowns and six interceptions and rushed for another 443 yards and five touchdowns.

Postseason honors for Leavitt included Big 12 Offensive Freshman of the Year and Second Team All-Big 12. His 2,885 passing yards are the most by a freshman quarterback in Arizona State history.

Leavitt’s season was cut short after the Sun Devils’ game against Houston due to a Lisfranc injury. He threw for 1,628 yards, 10 touchdowns and three interceptions while he ran for 306 yards and five touchdowns in seven games.

Arizona State will not start Leavitt in its bowl game. The Sun Devils (8-4, 6-3) will play ACC champion Duke (8-5, 6-2) in the Sun Bowl in El Paso, Texas (3 p.m. EST, CBS).

The NCAA transfer portal officially opens on Jan. 2, 2026, the final day of bowl games across the FBS ranks. It will remain open for the following two weeks.





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