NIL
Why Communicators Should Pay Attention to AI and Creative Rights Litigation
Panel experts with backgrounds in law, government affairs, public policy and creative representation emphasized AI’s dual role as a powerful tool for enhancing creativity. But they also noted the potential threat to human authorship and consent, particularly in generative AI’s replication of voices and images. “AI has always been a tool that artists can use, […]

Panel experts with backgrounds in law, government affairs, public policy and creative representation emphasized AI’s dual role as a powerful tool for enhancing creativity. But they also noted the potential threat to human authorship and consent, particularly in generative AI’s replication of voices and images.
“AI has always been a tool that artists can use, but it can’t be allowed to replace artists and their work,” said Dr. Moiya McTier, Senior Advisor for the Human Artistry Campaign, which advocates for ethical AI practices and supports anyone who uses creativity in their work, including teachers’ unions, athletes, artists, photographers and more.
AI: Tool vs. Threat
“Currently, the copyright office takes a narrow view of human authorship,” Oratz said. “And the copyright office will not grant protection if something is purely AI-generated.”
Every panelist stressed the importance of watching upcoming trials and legislation regarding generative AI and fair use. According to Chad Hummel, Principal, McKool Smith, there are currently over 40 cases in litigation, many focusing on fair use and copyright law. These will be exceptionally important for creators and social media platforms, many of which use stock photography, music, animations and gifs created by others to be shared in posts.
Paul Lekas, SVP, Global Public Policy, Software & Information Industry Association (SIIA), believes that while we won’t see a federal consensus on any act regarding copyright or fair use and AI, we will see the lower courts, such as in the states, drawing the lines.
Duncan Crabtree-Ireland, National Executive Director SAG-AFTRA, offered up a personal harrowing experience: seeing his own deep fake as he helped to negotiate the end of the writers’ and actors’ strike in 2023, where one of the negotiation points involved the proliferation of AI and NIL.
Hummel said anyone in media or creative industries should keep a close eye on the Reuters and New York Times cases, in particular.
At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—something which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to.
Litigation, AI and Copyright
“I work with companies that create content that is expensive to put together—academics, licensed paywall content, etc., Lekas said. “There are concerns about valuable data being used [to train] AI tools. It’s hard to find middle ground. Licensing is one area that makes sense to balance the two sides, but it doesn’t get to the real issues of NIL in the creative community.”
Given that copyright plays a large role in the future of AI, its definition and legislation on a common level is necessary. With language learning models (LLMs) like ChatGPT and OpenAI being trained on existing internet content, two issues emerge for creators. The first step, Oratz explained, is training models and the law deciding if it is a fair use or licensing issue. The other issue, she noted, is output—what the genAI provides the user with. Does the output also infringe on copyright? Who is responsible? The platform or the user?
“A lot of my creative clients, who are really embracing the use of AI, are constantly telling me how much it has really [helped] their creativity issues as a tool, even simple things like just making iterations easier,” she said. “You can [also] make content faster, easier and more affordable. You can do things to reduce barriers to entry and democratize content and smaller companies can more effectively compete with larger studios.”
Lisa Oratz, Senior Counsel, Perkins Coie, noted that even though there’s been negative stories surrounding digital replicas, there’s also some beneficial uses for AI.
“If someone makes a deep fake of you, or someone creates a digital replica of your likeness and puts it out there, there’s now recourse [with the law],” McTier noted.
“I don’t think any of us should want to see a culture that’s based on algorithmic output,” Crabtree-Ireland said. “There is something unique and special about… human culture that needs to come from the creative spark of humanity.”
Nicole Schuman is Managing Editor at PRNEWS.
The group has also been working on a federal level on the “No Fakes Act,” which will protect name, image and likeness of individuals from computer generated recreations from AI and other technologies, including deep fakes.
“I’m sure eyes roll when you hear litigation,” Hummel said. “But these are all business issues that will define the economics for the industry for the next several decades. Anyone in media, entertainment, tech: this matters to you—not just lawyers.”
Artificial intelligence continues to be of interest to nearly every industry, with applications including personalized shopping suggestions on social media platforms to office productivity programs with AI assistants. Its widespread adoption shows the technology has only begun to impact our everyday lives. However, its evolution will need to address some concerns—and quickly.
NIL
No. 1 College Basketball Recruit AJ Dybantsa Receives Massive $4.1 Million NIL Update
BYU Cougars signee AJ Dybantsa is one to watch for as he enters college basketball next season. As a high school recruit, he was a five-star and rated as the No. 1 player in the class of 2025 (On3 Sports). Back in December, the 6-foot-9 small forward announced his commitment to BYU, choosing the Cougars over three […]

BYU Cougars signee AJ Dybantsa is one to watch for as he enters college basketball next season. As a high school recruit, he was a five-star and rated as the No. 1 player in the class of 2025 (On3 Sports).
Back in December, the 6-foot-9 small forward announced his commitment to BYU, choosing the Cougars over three of college basketball’s biggest names: UNC, Kansas and Alabama.
Meanwhile, on Thursday, Dybantsa saw a significant jump in his On3 NIL valuation—up $274k to a total of $4.1 million.
We are living in a new era of college sports, with the leading beneficiaries being the players and the schools with big-market athletic programs. Including his landing of brand deals with Nike and Red Bull, Dybantsa is on a contract with BYU to receive over $7 million this season, according to Adam Zagoria of the New York Times.
The Cougars have emerged as an NIL juggernaut, especially after the hiring of head coach Kevin Young back in April. Young, in fact, was reportedly one of the biggest reasons Dybantsa elected to take his talents to Provo, Utah.
“A lot stood out during my visit,” the Massachusetts native said on ESPN’s “First Take.” “Obviously, coach Kevin Young’s there. My ultimate goal is to get to the NBA, and he coached my favorite player of all time, Kevin Durant.”
NIL
Former Tony Robichaux teammate, assistant joins UL’s staff | UL Ragin’ Cajuns
UL baseball’s coaching staff got one spot larger Thursday with the addition of Jimmy Ricklefsen. The longtime assistant coach and former McNeese State head coach has been added to coach Matt Deggs’ staff in a new position concentrating on recruiting. The 1986 McNeese graduate was a teammate of Tony Robichaux at McNeese and later coached […]

UL baseball’s coaching staff got one spot larger Thursday with the addition of Jimmy Ricklefsen.
The longtime assistant coach and former McNeese State head coach has been added to coach Matt Deggs’ staff in a new position concentrating on recruiting.
The 1986 McNeese graduate was a teammate of Tony Robichaux at McNeese and later coached under Robichaux beginning in 1987. When Robichaux took the UL job, Ricklefsen was the Cowboys’ head coach before going to Lamar from 1998-2015.
He returned to McNeese from 2016 until this past season as assistant coach, including associate head coach the last two seasons.
The Cajuns are coming off a 27-31 season, searching for new successes in the evolving transfer portal and NIL world of college baseball.
NIL
Becroft Named Academic All-American for Third Straight Year
STILLWATER – Oklahoma State’s Isaac Becroft was honored for his work in the classroom recently, being named to the 2025 College Sports Communicators Academic All-America Men’s Tennis Third Team. Becroft’s accomplishments have not been achieved on the court alone, but also in the classroom. The recent Cowboy tennis alum earned Academic All-America status for the third […]

Becroft’s accomplishments have not been achieved on the court alone, but also in the classroom. The recent Cowboy tennis alum earned Academic All-America status for the third straight year, joining an elite group of just five Oklahoma State student-athletes who have accomplished that feat.
“We couldn’t be prouder of the career and impact that Isaac had over his four years here at Oklahoma State and to finish it off being named to his third Academic All-American team is only fitting,” head coach Dustin Taylor said. “He’s left a lasting impact and legacy on Cowboy Tennis with his standard of excellence in everything that he does. We are forever grateful and cannot wait to see what the future holds for him.”
Becroft joins Adriane Ballner (Women’s Cross Country/Track and Field – 2018-21), Hannah Webb (Soccer – 2019-21), Ryan Vail (Men’s Cross Country/Track and Field – 2008-10), Tom Wolf (Football – 1972-74) and Vanessa Shippy (Softball – 2016-18) as OSU student-athletes to earn CSC Academic All-America status three or more times.
The three-time Academic All-American stands with a pair of Cowboy tennis standouts to achieve the honor. Oleksandr Nedovyesov (2010) and Frantisek Krepelka (2001, 2002) also garnered the distinction.
The New Zeland native came to Oklahoma State entering his junior year pursuing a degree in finance and will finish his graduate program this summer. Becroft joins the CSC Academic All-American Third Team, having been on both the first and second teams the past two years.
On the court, Becroft leaves OSU with All-America status in doubles, All-Big 12 first-team distinctions in singles (2025) and doubles (2024), All-Big 12 second-team honors in singles in 2024 and was named the 2024 ITA Central Region Most Improved Player. He was also named Big 12 Newcomer of the Year in 2023.
For season-long coverage of Oklahoma State men’s tennis, visit okstate.com and follow @CowboyTennis on Instagram and X.
NIL
NCAA, CFP, NIL Draw Attention of Boyle, Shapiro, State House Leader
You have heard of the NCAA. But are you familiar with the CFP? How about NIL? Did you know that Judge Claudia Wilken is one of the most important people in college sports today? Why is that? What is this House v. NCAA case you are hearing so much about? Remember when college football and […]

You have heard of the NCAA. But are you familiar with the CFP? How about NIL?
Did you know that Judge Claudia Wilken is one of the most important people in college sports today? Why is that? What is this House v. NCAA case you are hearing so much about?
Remember when college football and collegiate sports was easy. At least four Pennsylvania elected officials do and want to ensure that Penn State, Pitt, and Temple students that participate in college athletics get a fair shake.
Congressman Brendan Boyle (D-02) is concerned that the power structure among the Power 4 conferences in Division I – led by the Big Ten (B1G) and the Southeastern Conferences (SEC) – might be “rigging the system” to reduce postseason football opportunities for those in the Atlantic Coast and Big XII conferences.
Reps. Jesse Topper (R-Bedford/Fulton) and Perry Stambaugh (R-Juniata/Perry) are planning to introduce legislation in the State House that would protect athletes “from poor financial decisions when being paid for name, image, and likeness (NIL) rights.”
And Gov. Josh Shapiro says that NIL, combined with the “transfer portal” which permits students participating in athletics freedom to transfer among schools, is “out of control” and thinks that “real reform” in that space is needed.
The NCAA – or National Collegiate Athletic Association – is currently facing a significant amount of scrutiny under antitrust laws, primarily due to rules restricting athlete compensation and eligibility. The House v. NCAA settlement, which provides for $2.8 billion in back payments to athletes, also allows schools to share a portion of athletic revenue with students with a cap of $20.5 million per school.
Colleges and universities in NCAA Division I – the highest playing level within the 1,100-school association – are scrambling to find ways to pay their students. The largest pile of cash comes from broadcast networks such as Fox, ESPN, Warner Bros. Discovery, and NBC, not only for broadcast rights for regular-season games, but also for the postseason College Football Playoff (CFP).
It was not that long ago when the postseason championships structure in the FBS (Football Bowl Subdivision) consisted of a two-team playoff. Beginning in 2014, the CFP was created and expanded the field to four teams. Last season, the powers-that-be agreed to a 12-team bracket, and in 2026, because things such as this seldom shrink, the field may expand again.
The B1G, of which Penn State is a member institution, and the SEC are holding the best cards in negotiations over the format for 2026 and beyond, as the ACC, which includes Pitt as a member, and Big XII have ceded control to those leagues. That is where Boyle comes in.
College sports officials have spent the last four years seeking federal legislation to regulate the booming market for college athletes without running afoul of federal antitrust restrictions. To the northeast Philadelphia congressman, that causes problems.
Boyle explained his tweet during the PoliticsPA podcast, “Voices of Reason.”
“What I was taking issue with, and what so many others have taken issue with, is what the Big 10 and SEC are proposing to do,” he said. “The roughly 34 or so member institutions in those two conferences would break away from the other 100 colleges and universities and, before the season begins, guarantee themselves eight of these 16 spots (in the 2026 CFP playoff). This would be unprecedented and this would be the first sign of essentially a breakaway within major college sports. It would, and I’m not the first one to use this as others have said, this would be rigging the system literally before the season begins.”
It is a fair question to ask why a Congressman who, supposedly has more important things to concern himself with, is spending time on college football? Especially Boyle, who is the ranking Democrat on the House Budget Committee.
“First I can chew gum and walk at the same time,” he shared. “In the last few weeks I have pulled three all-nighters on the House floor as the budget committee ranking member, the lead Democrat on the budget committee, basically leading the opposition to the reconciliation bill. I was able to do that and still take the 10 seconds to issue the tweet that I did in order to get the Big 10 and SEC’s attention, so that’s number one, these things are not mutually exclusive.
“Number two as to why would a government official and a member of Congress even offer an opinion on these subjects … well, first, anyone who follows my social media knows I’m a passionate Philly sports fan and passionate Notre Dame football fan so I often will opine on sports and express my views.
“But on a more serious point, this is a multi-billion dollar industry,” Boyle continued. “If you were to take the 10-year value of some recent TV contracts, literally over a $1 trillion dollar industry … point to me any other multi-billion dollar or trillion-dollar industry in which government doesn’t have a role in regulating. I think it is appropriate, especially if there’s going to be real harm done to a wide swath of major colleges and universities which, make no mistake about it, would be the impact of the Big 10 and SEC essentially giving the Heisman to the rest of college athletics and separating themselves.”
The House judgment, which has yet to be approved by Wilken, who sits on the 9th District Circuit Court in California, is expected by college administrators any day now. This development has drawn the legislative pen of Topper and Stambaugh, as a lot of money will be flowing to those who have not had it before.
Topper, the state’s House Republican leader, and Stambaugh are introducing legislation that “seeks to minimize student-athlete vulnerabilities and provide stronger institutional frameworks to protect student-athletes’ financial interests. It balances athlete empowerment with reasonable protections.”
Their language will state that institutions of higher education will be required to offer all student-athletes the option to place a portion of their revenue sharing or NIL earnings into trust accounts. The institutions may partner with established financial institutions experienced in educational trust management to minimize administrative overhead. Additionally, institutions will be mandated to provide financial literacy education and resources to their student-athletes.
“NIL is one of the most dynamic and evolving spaces in the national sports market that has become a life-changing positive for many student-athletes and families. As the NIL landscape continues to advance at the federal level, it is appropriate for state legal supplements to ensure student-athletes are protected at a vulnerable time in their lives,” Topper said.
“It’s the wild, wild west in college sports,” said Stambaugh on the current state of college athletics. “It’s probably the biggest change in college sports since the NCAA was created 120 years ago. “This is something Pennsylvania needs to address, and we need to address it right now.”
Shapiro, a huge sports fan, said Wednesday that he has yet to see Topper and Stambaugh’s proposed legislation, but said that he believes that students who participate in college athletics should be able to get paid.
“I think student athletes should be able to have the freedom to pick which college they want to attend and where they want to bring their talents,” the governor said. “So those underlying principles have to be part of this. But what we have to do is make sure there is some ability for all schools to be able to compete in this space, in all sports, and that it not be the situation where we end up losing athletics for both men and women as a result of this process. The NIL can drive a lot of dollars into one particular sport and choke off others, or one particular area and choke off others. I think it is important that we’re in a position where we’re able to really compete.”
There are states that have codified laws that enable their FBS institutions to not be obligated to follow NCAA rules that are deemed anticompetitive. Tennessee signed Senate Bill 536 into law, giving major protection to college sports programs in the state, including the flagship University of Tennessee, a member of the SEC, as they traverse the new, chaotic NIL landscape. It is one of the most “athlete-friendly” NIL laws in the country, as the law will protect UT and others in the state from antitrust lawsuits while taking some shots at the terms within the settlement.
“I don’t want to do anything that limits their ability to compete,” said Shapiro. “What I want to do is see how we can get schools to be lifted up. I know that there’s been a lot of talk about a broader settlement in this space, in the NCAA. I think that’s a piece of it. I’ve talked to Senator (Cory) Booker, who’s been a leader on this at the federal level. I know they’re thinking about something to do, but I certainly wouldn’t be opposed to exploring what we could do here in the Commonwealth.”
Boyle echoed that sentiment while also sounding a warning about a power play by the B1G and the SEC could drastically hurt two Pennsylvania FBS schools.
“The schools that really have to be nervously watching this, frankly, are schools like Pitt and Temple and the other 100 colleges and universities that are outside the Big 10 and SEC,” he said. “Besides the fact their second class status would now be established for the first time ever, this would really limit their ability to make the playoff which means it would limit their ability to earn a pretty significant amount of revenue.”
Boyle also reinforced why this is becoming more of an issue in Washington, D.C.
“A number of colleges and universities – actually all of them basically – and the major conferences have been coming to Congress asking us to pass legislation on these issues,” he said. “So, in my tweet and in other conversations, I have reminded them that if you’re coming to Congress expecting help, and then you’re turning around and rigging the system and trying to exclude most of the other colleges and universities and doing so in a grotesquely patently unfair way, don’t be surprised if you find an unsympathetic audience in Congress.”
When asked what the end game might be, Boyle sided more with the fan than with the schools. And colleagues on the other side of the aisle agree with his line of thinking.
“If I can make one generalization of what I’m looking out for, I want what is in the best interest for the game,” he said, “the students, and the fans whose passion for all of this is what has led to to all of this money. Any conference or conferences who are going to act in a completely selfish monopolistic way or duopolistic way, that is where I draw the line and have a real problem with. The ramifications of that will not just be for 2026. They will be for many years and and decades to come.”
NIL
NCAA responds to Zakai Zeigler lawsuit seeking fifth year with Vols
Zakai Zeigler’s lawsuit seeking a fifth year of eligibility with Tennessee Basketball is not off to a promising start. According to Sportico, the NCAA on Monday motioned a federal judge to deny Zeigler’s motion for an injunction in the antitrust lawsuit filed on May 20. “The NCAA’s motion,” Sportico’s Michael McCann wrote, “sends a warning […]

Zakai Zeigler’s lawsuit seeking a fifth year of eligibility with Tennessee Basketball is not off to a promising start. According to Sportico, the NCAA on Monday motioned a federal judge to deny Zeigler’s motion for an injunction in the antitrust lawsuit filed on May 20.
“The NCAA’s motion,” Sportico’s Michael McCann wrote, “sends a warning that Zeigler’s lawsuit could open the door to numerous players staying on teams for years after they graduate — and taking spots away from incoming freshmen.
Litson PLLC and Garza Law Firm filed the complaint on behalf of Zeigler last month alleging that the NCAA’s rule permitting four seasons of eligibility within a five-year eligibly window is an unlawful restraint of trade under federal and state antirust laws.
Zeigler’s legal team projected a fifth season to be worth between $2 million and $4 million based on analysis from Spyre Sports Group, the NIL collective the University of Tennessee works with.
NCAA: Lawsuit hurts ‘student-athletes who dream of being the next Zakai Zeigler’
“(Zeigler) argues,” McCann added, “there’s a less restrictive approach where the NCAA could allow for an additional season if a player completed their undergraduate degree in four years, meaning they did not red shirt and their academic advancement followed the typical path for college students.”
The NCAA on Monday replied in the brief writing that Zeigler is attempting to become the first four-year Division I player in college athletics to get a fifth year via the court system
The brief also noted that Zeigler returning would take away a roster spot from an incoming freshman, though Tennessee still has one open scholarship spot remaining on its 2025-26 roster.
In general, according to Sportico, the NCAA brief “estimates that if college seniors who played four seasons could play another season and chose to do so, somewhere between 20% and 25% of roster spots that would have gone to incoming freshmen would be lost.
“While Plaintiff focuses only on what that means for himself,” the NCAA wrote, according to Sportico, “he does so to the detriment of the entering student-athletes who dream of being the next Zakai Zeigler.”
The NCAA also argued that granting a fifth year for Zeigler would open up unlimited options for players to attempt to play five years and beyond.
Sportico reported U.S. District Judge Katherine A. Crytzer will hold a hearing on Zeigler’s motion for a preliminary injunction on Friday afternoon in a federal courthouse in Knoxville.
Zakai Zeigler coming off career-best senior season at Tennessee
Zeigler had a career year last season, averaging 13.6 points, 7.4 assists, 2.9 rebounds and 1.9 steals in 34.2 minutes per game while leading Tennessee to a second straight trip to the Elite Eight.
During the season he became Tennessee’s all-time assists leader (747), single-season assists leader (257), the SEC’s single-season assists record holder and the first player in SEC history with 1,550 points, 700 assists, 350 rebounds and 250 steals.
Zeigler’s class is the first after the COVID pandemic to not automatically get a fifth year of eligibility. Student-athletes affected by the pandemic — players that began their careers as far back as 2016 — were given fifth years.
“To be clear,” the complaint filed on behalf of Zeigler read, “Zeigler does not challenge the overall five-year window, but rather the arbitrary four-year competition limitation within it. Indeed, permitting NCAA athletes like Zeigler to compete while pursuing graduate degrees in their fifth year of eligibility would further the NCAA’s purported academic mission far more effectively than other widely accepted NCAA practices like redshirting
“Zeigler files this lawsuit to seek relief so that the NCAA be enjoined from enforcing the Four-Seasons Rule against him and permitting him to compete during the 2025-2026 basketball season while pursuing a graduate degree.”
NIL
Rick Pitino defends RJ Luis’ controversial decision to remain in 2025 NBA Draft
RJ Luis’ decision to remain in the NBA Draft instead of returning to college basketball to cash in on a major payday in the transfer portal was the most controversial choice a player made this spring. Most people in Luis’ shoes, a projected fringe second round selection, would have easily opted to play another season […]

RJ Luis’ decision to remain in the NBA Draft instead of returning to college basketball to cash in on a major payday in the transfer portal was the most controversial choice a player made this spring.
Most people in Luis’ shoes, a projected fringe second round selection, would have easily opted to play another season of college basketball, while getting a major NIL package, but the Big East Player of the Year remained true to his word when he said he was not thinking about withdrawing from the draft.
Despite the criticism of his choice, Rick Pitino defended Luis on Wednesday night at Yankee Stadium.
“It’s a matter of going on with your future and taking less money. So, I think he’s looking at it, not as a business move, but as a future move to making the NBA,” the St. John’s head coach said.
“And every year you don’t go that route, it’s tougher to get there.”
Pitino explained that he wasn’t surprised about RJ Luis’ decision because the Big East Player of the Year told him months ago that he was going to stay in the draft.
Luis’ time at St. John’s came to a controversial ending after he was benched in the Red Storm’s NCAA Tournament loss against Arkansas for the final five minutes. A week later he announced his intentions to enter the NBA Draft while also putting his name into the transfer portal to keep all of his options open. However, one thing was certain that he would not be returning to St. John’s.
“He’s going to be a great pro,” Pitino added prior to his ceremonial first pitch of the New York Yankees and Cleveland Guardians game.
“What people don’t realize, because they haven’t coached him, is how good of a passer he is, how good a shot blocker he is, how good an offensive rebounder he is. They just see the scoring ability.”
Luis averaged 18.2 points, 7.2 rebounds, 2.0 assists, and 1.4 steals per game for the Johnnies this season while shooting 43.9-percent from the floor and 33.6-percent from 3-point range. He participated in the NBA Draft Combine in addition to having individual workouts for several NBA teams.
“He’ll improve his 3-point shooting once he gets to that level and then I think he’ll be lethal in what he can do.”
The two-day NBA Draft begins on Wednesday, June 25 with the first round and will be followed by the second round on Thursday, June 26. St. John’s has three other draft eligilbe players in Kadary Richmond, Deivon Smith, and Aaron Scott.
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