NIL
Why Mercer University decided to add their first ever NIL store to support student athletes
Name, image and likeness profits first started in college sports in July 2021. Now, Mercer has an NIL shop. MACON, Ga. — Since making an explosive entrance in 2021, NIL has forever altered college sports by allowing student-athletes to profit off their name, image, and likeness. Now, NIL has made it’s way to Macon with […]


Name, image and likeness profits first started in college sports in July 2021. Now, Mercer has an NIL shop.
MACON, Ga. — Since making an explosive entrance in 2021, NIL has forever altered college sports by allowing student-athletes to profit off their name, image, and likeness. Now, NIL has made it’s way to Macon with Mercer opening its first NIL shop.
“I think whatever we can do to stay a step ahead of the game is important for us to do,” said the Assistant AD of Mercer Media Relations, Todd Anderson.
The new shop allows fans to directly support the student-athletes. Women’s lacrosse head coach Sam Eustace said she wanted these profit opportunities to be offered at Mercer.
“They put the same amount of time and effort in. For them to be able to get some money for their name, their image, their likeness, it helps promote Mercer athletics as a whole, as well as each individual sport,” coach said.
The Bears partnered with Campus Ink, a company that supports over 100 schools and over 20,000 student-athletes across the country.
“Based out of Chicago who does Northwestern’s, and Duke’s and Florida’s and we just sort of said, ‘Hey, what’s it going to take for Mercer to have something like that?’ And that’s sort of where the talks began,” Anderson said.
A couple months later, the shop is live online. Fans can get custom jerseys, t-shirts, and sweatshirts. 20 to 30% of their purchase goes right back to the athlete they want to support.
“If you’re buying a $110 custom jersey. I mean you’re talking anywhere from 22 to 32, $35 that’ll go in the athlete’s pocket,” Anderson said.
It may not be thousands pouring in every week, but Mercer women’s lacrosse player Caroline Glus said anything helps.
“We don’t necessarily have time to like have a part time job or anything so just a little bit of help to make that a little easier during the school year is really helpful,” the junior said.
Glus said the new merch can also help connect the families that can’t always make the games.
“You know giving them a little piece of that might make them feel a little bit more connected and it’s like an opportunity to share a story about your family members that play lacrosse at Mercer,” said Glus.
With the Bears turning a new chapter focused on putting their athletes first, Anderson said he can see NIL expanding at Mercer.
“I think the more and more the word gets out, the more and more the rules are changing in the NCAA that we’ll be able to get a QR code to go to the Mercer NIL store and pick up some of your favorite athlete’s gear,” Anderson said.
Since they launched, Anderson said their number of participants continues to rise. Anderson and Eustace agree that they can see the NIL shop being beneficial for recruiting.
The shop is open to all their student-athletes, even sports without numbers like golf, track, and tennis.
NIL
College football’s best talent developers, questionable decisions
(Photo: Ryan Bethea, 247Sports) From a brand and player development perspective, South Carolina flexed with five starters from Clayton White’s defense drafted. That includes three in the second round — Nick Emmanwori (No. 35 overall), T.J. Sanders (No. 41) and Demetrius Knight (No. 49) SEC Defensive Player of the Year Kyle Kennard, got the call in […]


From a brand and player development perspective, South Carolina flexed with five starters from Clayton White’s defense drafted. That includes three in the second round — Nick Emmanwori (No. 35 overall), T.J. Sanders (No. 41) and Demetrius Knight (No. 49) SEC Defensive Player of the Year Kyle Kennard, got the call in the fourth round at No. 125 while Tonka Hemingway went 10 picks later.
Seeing five players selected is a testament to quality coaching at South Carolina under Shane Beamer. Emmanwori, Sanders and Hemingway all signed with the Gamecocks as three-star recruits originally and blossomed into early draft picks. That said, that’s a ton of talent to replace on defense coming off a 9-3 season.
NIL
Federal judge tosses lawsuit brought by ex-college basketball players against NCAA over use of NIL
NEW YORK — A federal judge dismissed an antitrust lawsuit Monday that had been brought against the NCAA by several former college basketball players, including Kansas standout Mario Chalmers, after ruling its claims fell outside the four-year statute of limitations. The lawsuit, which included 16 total players who played before June 16, 2016, claimed that […]

NEW YORK — A federal judge dismissed an antitrust lawsuit Monday that had been brought against the NCAA by several former college basketball players, including Kansas standout Mario Chalmers, after ruling its claims fell outside the four-year statute of limitations.
The lawsuit, which included 16 total players who played before June 16, 2016, claimed that the NCAA had enriched itself by utilizing their names, images and likenesses to promote its men’s basketball tournament. That date in 2016 is the earliest date for players to be included in the House v. NCAA antitrust settlement awaiting final approval from a federal judge.
U.S. District Judge Paul Engelmayer pointed toward a four-year statute of limitations for federal antitrust violations, despite the lawsuit contending that the law continues to be breached by the NCAA’s use of the players’ NIL in March Madness promotions.
Chalmers famously hit a tying 3-pointer with 2.1 seconds left for Kansas in the 2008 title game against Memphis, a highlight that remains a staple of NCAA Tournament packages. The Jayhawks went on to win the championship in overtime.
“The NCAA’s use today of a NIL acquired decades ago as the fruit of an antitrust violation does not constitute a new overt act restarting the limitations clock,” Engelmayer wrote in the 34-page decision. “Instead, as the NCAA argues, the contemporary use of a NIL reflects performance of an aged agreement: a contract between the student-athlete and the NCAA under which it acquired footage and images of the plaintiff.”
Engelmayer also noted that the plaintiffs were part of the class in O’Bannon v. NCAA, the 2015 case that helped to usher in the age of NIL payments so the lawsuit was not demonstrably different from other settled cases involving the athletes.
NIL
Shaquille O’Neal hired as Sacramento State basketball GM, per report
Shaq talks his fame over the years and how he would have benefited from social media Shaquille O’Neal spoke to USA TODAY Sports at the Final Four about his SHAQ-A-LICIOUS XL Gummies. Sports Seriously Shaquille O’Neal is adding to his post-NBA resume. According to ESPN NBA insider Shams Charania, O’Neal — who is famously known […]


Shaq talks his fame over the years and how he would have benefited from social media
Shaquille O’Neal spoke to USA TODAY Sports at the Final Four about his SHAQ-A-LICIOUS XL Gummies.
Sports Seriously
Shaquille O’Neal is adding to his post-NBA resume.
According to ESPN NBA insider Shams Charania, O’Neal — who is famously known as Shaq — is returning to the college ranks, as he has agreed to be the general manager for the Sacramento State men’s basketball program.
Per Charania, O’Neal will not be paid for his services to the four-time NBA Finals champion and Naismith Basketball Hall of Famer, as it is an unpaid, voluntary role.
The decision for O’Neal to become the first general manager for first-year coach Mike Bibby also will allow him to be around his son, Shaqir O’Neal, who transferred to Sacramento State from Florida State last month.
In a world where Name, Image and Likeness (NIL) has taken over college athletics, the three-time NBA Finals MVP and 15-time NBA All-Star joins Golden State Warriors guard Steph Curry and Atlanta Hawks guard Trae Young as prominent NBA figures to take on a general manager role at the college level. Both Curry and Young accepted assistant general manager roles at their alma maters, Davidson and Oklahoma, respectively.
O’Neal, who also serves as an analyst on TNT’s “Inside the NBA, was drafted No. 1 overall by the Orlando Magic in the 1992 NBA Draft out of LSU, where he was a two-time SEC Player of the Year and the 1991 National Player of the Year.
The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio storytelling, the eNewspaper and more.
NIL
Judge dismisses antitrust claim by Mario Chalmers against NCAA
A federal judge on Monday “dismissed a sweeping antitrust lawsuit” brought by former NBAer Mario Chalmers and “other prolific college basketball players against the NCAA.” Chalmers filed the antitrust class action last year alongside 15 other former college basketball players, who claimed that the NCAA is “unjustly enriching itself” off the NIL of its athletes […]

A federal judge on Monday “dismissed a sweeping antitrust lawsuit” brought by former NBAer Mario Chalmers and “other prolific college basketball players against the NCAA.” Chalmers filed the antitrust class action last year alongside 15 other former college basketball players, who claimed that the NCAA is “unjustly enriching itself” off the NIL of its athletes to promote the NCAA Tournament. But U.S. District Judge Paul Engelmayer “sided with the NCAA in dismissing Chalmers’ complaint Monday, finding it untimely.” A four-year statute of limitations “limits legal action for violations of federal antitrust law.” Chalmers and the other plaintiffs contested that the law “continues to be breached to this day by the NCAA using their likeness in promotional material, making their claims timely despite the four-year limit,” but Engelmayer “wasn’t persuaded.” At a court hearing in January, Engelmayer also implied that past litigation like O’Bannon v. NCAA “didn’t help plaintiffs’ current case, since many of those same issues were already litigated.” Engelmayer “acknowledged that again in his Monday order, writing that ‘all named plaintiffs were members of the O’Bannon injunctive class’” (COURTHOUSE NEWS SERVICE, 4/28).
NIL
Quinn Ewers Never Took NIL Money From Texas Longhorns
AUSTIN — As one of the catalysts of bringing the program back to national relevancy, it’s clear that Quinn Ewers left a legacy with the Texas Longhorns. But in the process, he apparently didn’t take a single dime from the university’s NlL fund. Texas head coach Steve Sarkisian told reporters Monday at the Houston Touchdown […]

AUSTIN — As one of the catalysts of bringing the program back to national relevancy, it’s clear that Quinn Ewers left a legacy with the Texas Longhorns. But in the process, he apparently didn’t take a single dime from the university’s NlL fund.
Texas head coach Steve Sarkisian told reporters Monday at the Houston Touchdown Club that Ewers did not receive money from the Texas One Fund during his three years on the Forty Acres.
After a long wait Saturday during the 2025 NFL Draft, Ewers was a seventh-round draft selection by the Miami Dolphins.
“I think he was one of the first guys through all this talk about collective and all the things that were going on in the world of NIL … he never took money from our collective,” Sarkisian said. “All of what he did through NIL was his true Name, Image, and Likeness.”
Ewers certainly got his fair share of earnings from multiple NIL deals, highlighted by being one of the three feature athletes on the cover of the highly-anticipated College Football 25 video game last summer along with an appearance in the Dr Pepper “Fansville” commercial series. Some of his other partnerships included those with Hulu, New Era, Panini America and more.
Sarkisian called out some of the negative narratives surrounding Ewers after he fell to the seventh round. Many have criticized Ewers for entering the draft instead of staying in college and entering the transfer portal where he likely would have had a seven-figure deal waiting for him.
Instead, he’s set to make much less as a third-string rookie in the NFL next season, but some things are more important than dollar signs.
“I also think it’s ironic that so many things are written and talked about the players from the negative standpoint that transfer schools or stay in school to take more money like it’s a negative,” Sarkisian said. “All of a sudden, here’s a guy that said ‘I want to leave a legacy at Texas. I want to go play in the NFL.’ Now they’re knocking him for not taking the money in college.”
Sarkisian stuck with Ewers through the good times and the bad but ultimately looks at him as one of the faces of Texas’ turnaround from 5-7 in 2021 to national title contender.
“You think about the last two years, he leads us to back-to-back CFPs – we’re the only team to do that the last two years – we win a Big 12 Championship, and we compete for an SEC Championship,” Sarkisian said. “And he was a key guy in transforming a team coming off a 5-7 season into a championship-level program. He came in when we were building this thing, made an immediate impact, and his leadership was critical to the growth and success of our program over the last three years. He’s a tremendous player, even better person, and a great teammate. Miami got an outstanding quarterback who will be a great addition to their team.”
Ewers will now begin what he hopes is a long NFL career while the Longhorns head into the first full season with Arch Manning as the starter.
NIL
Sources – Shaquille O’Neal agrees to be Sacramento State’s GM
Shaquille O’Neal has agreed to become the Sacramento State men’s basketball general manager, sources told ESPN. It will be an unpaid, voluntary role for the Basketball Hall of Famer, whose son Shaqir O’Neal will play for Sacramento State under new coach Mike Bibby after transferring out of Florida A&M in late March to join the […]

Shaquille O’Neal has agreed to become the Sacramento State men’s basketball general manager, sources told ESPN.
It will be an unpaid, voluntary role for the Basketball Hall of Famer, whose son Shaqir O’Neal will play for Sacramento State under new coach Mike Bibby after transferring out of Florida A&M in late March to join the Hornets.
Shaquille O’Neal is the latest high-profile athlete to accept a general manager role with a school. NBA superstar Stephen Curry was named an assistant GM at his alma mater, Davidson, last month, and Hawks star Trae Young has that same role at Oklahoma. Retired NFL quarterback Andrew Luck last year accepted the GM position with his old school, Stanford.
O’Neal won four NBA titles, three NBA Finals MVPs and a league MVP during his 19-year career in the NBA. He is currently an analyst on TNT’s “Inside the NBA” show. He also served as a minority owner of the Sacramento Kings from 2013 to 2022.
Sacramento State is slated to open a new basketball facility on campus this fall. University president Luke Wood, an alum and the youngest president ever appointed in the California State University system, has been aggressive in his approach with the athletic programs — and the addition of Shaquille O’Neal continues that.
The Hornets hired Bibby, a 14-year NBA veteran and former Kings star, last month. He replaced Michael Czepil, who served as interim head coach for the 2024-25 season after David Patrick left to take a job as associate head coach at LSU.
Sacramento State went 7-25 this past season under Czepil and had gone 28-42 in two campaigns with Patrick at the helm. The program has not made an NCAA tournament since moving up to Division I in 1991 and has posted a winning record only twice since then, going 21-12 in 2014-15 and 16-14 in 2019-20.
Information from The Associated Press was used in this report.
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